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PRODUCT MANAGEMENT LIFECYCLE TOOLKIT The Product Management Lifecycle Toolkit makes it easy to write compelling and effective documents. It includes a set of templates based upon the 280 Group’s Optimal Product Process, a flexible and unique framework for managing products and ensuring maximum success. Also included is a short presentation describing the Optimal ProductProcess.
PRODUCT MANAGEMENT PROCESS AND FRAMEWORK Our Product Management Process is Built on Experience. Our Product Management process was created by our team of consultants and trainers with over 150 years of combined Product Management and Product Marketing experience. It is a comprehensive Product Management framework that covers everything a company or team needs to create products that delight customers and maximize revenues. 7 REASONS WHY PRODUCTS FAIL PRODUCT MANAGEMENT ROLES AND RESPONSIBILITIES Here are roles and responsibilities for common team members working in and with Product Management: Product Manager, Product Marketing Manager, Product Owner and Agile/Scrum Teams WHAT IS PRODUCT POSITIONING STRATEGY? METHODS PRODUCT MANAGEMENT COURSES IN TORONTO, ONTARIO Product ManagementCourses in Toronto. Product Management. Courses in Toronto. Courses Always Sell Out – Reserve Your Spot Today! AloftVaughan Mills. 151
WHAT ARE PRODUCT PRICING STRATEGIES? METHODS WHAT IS A PRODUCT END OF LIFE (EOL) PLAN? Product End of Life: Product End of Life (EOL), is when a product is retired from the market. Retirement can involve completely pulling the product from the market without replacing it or, in many cases, replacing it with a new version. Products may reach EOL for a variety of reasons, such as technology changes that make the product obsolete 280 GROUP | PRODUCT MANAGEMENT TRAINING AND CONSULTINGSTART HEREPROCESSTRAININGCONSULTINGABOUTRESOURCES With over 20 years of experience, we’ve set the standard for how product professionals build successful products. Our product management training, consulting, and product processes incorporate the latest thinking and techniques, ensuring you’ll learn how to deliver products that delight your customers and PRODUCT MANAGEMENT DOCUMENTS AND TEMPLATES Templates for these documents are included in the 280 Group Product Management Lifecycle Toolkit. Each of these documents includes the critical questions, issues, decisions, and considerations you must address in order to ensure a product’s success. They represent a comprehensive way of ensuring that nothing falls through the cracksand that
PRODUCT MANAGEMENT LIFECYCLE TOOLKIT The Product Management Lifecycle Toolkit makes it easy to write compelling and effective documents. It includes a set of templates based upon the 280 Group’s Optimal Product Process, a flexible and unique framework for managing products and ensuring maximum success. Also included is a short presentation describing the Optimal ProductProcess.
PRODUCT MANAGEMENT PROCESS AND FRAMEWORK Our Product Management Process is Built on Experience. Our Product Management process was created by our team of consultants and trainers with over 150 years of combined Product Management and Product Marketing experience. It is a comprehensive Product Management framework that covers everything a company or team needs to create products that delight customers and maximize revenues. 7 REASONS WHY PRODUCTS FAIL PRODUCT MANAGEMENT ROLES AND RESPONSIBILITIES Here are roles and responsibilities for common team members working in and with Product Management: Product Manager, Product Marketing Manager, Product Owner and Agile/Scrum Teams WHAT IS PRODUCT POSITIONING STRATEGY? METHODS PRODUCT MANAGEMENT COURSES IN TORONTO, ONTARIO Product ManagementCourses in Toronto. Product Management. Courses in Toronto. Courses Always Sell Out – Reserve Your Spot Today! AloftVaughan Mills. 151
WHAT ARE PRODUCT PRICING STRATEGIES? METHODS WHAT IS A PRODUCT END OF LIFE (EOL) PLAN? Product End of Life: Product End of Life (EOL), is when a product is retired from the market. Retirement can involve completely pulling the product from the market without replacing it or, in many cases, replacing it with a new version. Products may reach EOL for a variety of reasons, such as technology changes that make the product obsolete WHAT IS PRODUCT POSITIONING STRATEGY? METHODS Product positioning strategy is planning for the markets understanding of your product. And while we may say “The product’s position is” the reality is that your product has a life of its own. The only product positioning that counts is what your customers’ think of it. If a customer isn’t thinking it, your product doesn’t occupy TOP 4 AIPMM PRODUCT MANAGEMENT CERTIFICATIONS The AIPMM has four main PM Certifications: Certified Product Manager™ (CPM) Certified Product Marketing Manager™ (CPMM) Certified Digital Product Manager™ (CDPM) Agile Certified Product Manager and Product Owner™ (ACPMPO) Getting certified in Product Management is a great way to differentiate yourself in the job market,prove your
WHAT IS A PRODUCT VISION? METHODS AND EXAMPLES A Product Vision or the Product Vision Statement is a description of the essence of your product: what are the problems it is solving, for whom, and why now is the right time to build it.A Product vision gives your team a bigger picture of what they are working on and why.A quality Product Vision statement should be: Aspirational; Actionable 7 BEST MBA PROGRAMS FOR PRODUCT MANAGEMENT Colleen O’Rourke is a Principal Consultant/Trainer at 280 Group. Colleen has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and WHAT IS A PRODUCT LAUNCH PLAN? A product launch is a planned effort to bring a new product to market.The goal is to make sure that everyone inside the company, your partners and target customers know about your new product. If you don’t do the product launch effectively, customers won’t be aware of your solution, or may potentially have a bad impression of your product, and you may not hit your revenue and profitability COMPARING THE PRODUCT MANAGER AND THE PRODUCT OWNER ROLE Understanding the Product Manager and the Product Owner Role. With the wide scale adoption of Agile methods amongst software development teams, understanding the difference between the Product Manager and the Product Owner role is a frequent discussion topic in our Agile training course.. To begin to explain the topic requires some framing. PRODUCT MANAGEMENT VERSUS PRODUCT MARKETING Product Management Versus Product Marketing was written by Brian Lawley, CEO and Founder of the 280 Group.. An Overview and Comparison of Roles and Responsibilities. Oftentimes clients will ask us what the difference is between Product Management and Product Marketing. AGILE EXCELLENCE FOR PRODUCT MANAGERS A Guide to Creating Winning Products with Agile Development Teams. Agile Excellence for Product Managers is a must-read for Product Managers making the switch to Agile development, as well as product owners and project managers looking for better ways to organize and lead in their organizations. This book also serves as an excellentcompanion
HOW TO RUN AN EFFECTIVE BETA PROGRAM Best Practices. You’ve put in a lot of hard work to run an effective Beta program, so make sure you leverage it as much as possible. Write thank you letters to the participants and follow-through on the incentives. When doing so ask if they are willing to be TESLA AGILE DEVELOPMENT: PRODUCT MANAGEMENT AT ITS BEST Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla. For those of you unfamiliar with how updates work with Tesla and the Model S or X, your car connects to your home wifi and then every month or so you get great new features downloaded. 280 GROUP | PRODUCT MANAGEMENT TRAINING AND CONSULTINGSTART HEREPROCESSTRAININGCONSULTINGABOUTRESOURCES With over 20 years of experience, we’ve set the standard for how product professionals build successful products. Our product management training, consulting, and product processes incorporate the latest thinking and techniques, ensuring you’ll learn how to deliver products that delight your customers and PRODUCT MANAGEMENT DOCUMENTS AND TEMPLATES Templates for these documents are included in the 280 Group Product Management Lifecycle Toolkit. Each of these documents includes the critical questions, issues, decisions, and considerations you must address in order to ensure a product’s success. They represent a comprehensive way of ensuring that nothing falls through the cracksand that
PRODUCT MANAGEMENT LIFECYCLE TOOLKIT The Product Management Lifecycle Toolkit makes it easy to write compelling and effective documents. It includes a set of templates based upon the 280 Group’s Optimal Product Process, a flexible and unique framework for managing products and ensuring maximum success. Also included is a short presentation describing the Optimal ProductProcess.
PRODUCT MANAGEMENT PROCESS AND FRAMEWORK Our Product Management Process is Built on Experience. Our Product Management process was created by our team of consultants and trainers with over 150 years of combined Product Management and Product Marketing experience. It is a comprehensive Product Management framework that covers everything a company or team needs to create products that delight customers and maximize revenues. 7 REASONS WHY PRODUCTS FAIL Buyer adoption: Units sold, repeat customers, adoption within target market segments. User adoption: Usage of features, reduction in support calls, ease of use, satisfaction metrics. Competition: Closing of feature gaps, increased market share, creating differentiation. Now, let’s discuss the seven reasons that contribute to why productsfail.
WHAT IS PRODUCT POSITIONING STRATEGY? METHODS WHAT IS A PRODUCT LAUNCH PLAN? A product launch is a planned effort to bring a new product to market.The goal is to make sure that everyone inside the company, your partners and target customers know about your new product. If you don’t do the product launch effectively, customers won’t be aware of your solution, or may potentially have a bad impression of your product, and you may not hit your revenue and profitability PRODUCT BACKLOG MANAGEMENT Product Backlog Management: 10 Tips for Optimization. 1. Start with the end in mind. To ensure proper product backlog management, it’s best to clearly define and validate a product strategy. It will help develop an appropriate product vision. WHAT IS A PRODUCT END OF LIFE (EOL) PLAN? Product End of Life: Product End of Life (EOL), is when a product is retired from the market. Retirement can involve completely pulling the product from the market without replacing it or, in many cases, replacing it with a new version. Products may reach EOL for a variety of reasons, such as technology changes that make the product obsolete ALPHA PRODUCT MANAGEMENT SURVEY RESULTS 49% of Product Managers had graduate degrees. The type of degree is not broken out, but we assume that many of the Product Managers that took the survey have MBAs and/or have master’s degrees in the specific market area they work in (biotech, software/hardware engineering, etc.). 75% who took the survey had less than 6 years ofexperience
280 GROUP | PRODUCT MANAGEMENT TRAINING AND CONSULTINGSTART HEREPROCESSTRAININGCONSULTINGABOUTRESOURCES With over 20 years of experience, we’ve set the standard for how product professionals build successful products. Our product management training, consulting, and product processes incorporate the latest thinking and techniques, ensuring you’ll learn how to deliver products that delight your customers and PRODUCT MANAGEMENT DOCUMENTS AND TEMPLATES Templates for these documents are included in the 280 Group Product Management Lifecycle Toolkit. Each of these documents includes the critical questions, issues, decisions, and considerations you must address in order to ensure a product’s success. They represent a comprehensive way of ensuring that nothing falls through the cracksand that
PRODUCT MANAGEMENT LIFECYCLE TOOLKIT The Product Management Lifecycle Toolkit makes it easy to write compelling and effective documents. It includes a set of templates based upon the 280 Group’s Optimal Product Process, a flexible and unique framework for managing products and ensuring maximum success. Also included is a short presentation describing the Optimal ProductProcess.
PRODUCT MANAGEMENT PROCESS AND FRAMEWORK Our Product Management Process is Built on Experience. Our Product Management process was created by our team of consultants and trainers with over 150 years of combined Product Management and Product Marketing experience. It is a comprehensive Product Management framework that covers everything a company or team needs to create products that delight customers and maximize revenues. 7 REASONS WHY PRODUCTS FAIL Buyer adoption: Units sold, repeat customers, adoption within target market segments. User adoption: Usage of features, reduction in support calls, ease of use, satisfaction metrics. Competition: Closing of feature gaps, increased market share, creating differentiation. Now, let’s discuss the seven reasons that contribute to why productsfail.
WHAT IS PRODUCT POSITIONING STRATEGY? METHODS WHAT IS A PRODUCT LAUNCH PLAN? A product launch is a planned effort to bring a new product to market.The goal is to make sure that everyone inside the company, your partners and target customers know about your new product. If you don’t do the product launch effectively, customers won’t be aware of your solution, or may potentially have a bad impression of your product, and you may not hit your revenue and profitability PRODUCT BACKLOG MANAGEMENT Product Backlog Management: 10 Tips for Optimization. 1. Start with the end in mind. To ensure proper product backlog management, it’s best to clearly define and validate a product strategy. It will help develop an appropriate product vision. WHAT IS A PRODUCT END OF LIFE (EOL) PLAN? Product End of Life: Product End of Life (EOL), is when a product is retired from the market. Retirement can involve completely pulling the product from the market without replacing it or, in many cases, replacing it with a new version. Products may reach EOL for a variety of reasons, such as technology changes that make the product obsolete ALPHA PRODUCT MANAGEMENT SURVEY RESULTS 49% of Product Managers had graduate degrees. The type of degree is not broken out, but we assume that many of the Product Managers that took the survey have MBAs and/or have master’s degrees in the specific market area they work in (biotech, software/hardware engineering, etc.). 75% who took the survey had less than 6 years ofexperience
A COMPLETE GUIDE TO DIGITAL PRODUCT MANAGEMENT This focus on customer needs often requires Digital Product Managers to giving up some or all of the focus on sales, marketing, and go-to-market activities. The Digital Product Manager’s goal is to optimize the whole product offering through this deep investigation of the end-to-end customer experience. FREE PRODUCT MANAGEMENT DOWNLOADS Join 50K+ Product Managers reading the Optimal Product Management monthly newsletter. Easily unsubscribe any time — 280 Group supports strong anti-spam policies! We use a double opt-in method (you must click a link in the email we send you to confirm your subscription) so that no one is accidentally added to our list. PRODUCT MANAGEMENT BOOKS Trailblazing Women in Product Management. With over 20 Product Management leaders in 280 Group’s Women in Product Management blog series, this E-Book spotlights the relatable and motivating examples of women in Product Management leadership roles. View Details. PRODUCT MANAGER ROLES AND RESPONSIBILITIES The Product Manager: Defines the product vision, strategy, and roadmap. Gathers, manages, and prioritizes market/customer requirements. Acts as the customer advocate articulating the user’s and/or buyer’s needs. Works closely with engineering, sales, marketing, and support to ensure business case and customer satisfaction goals are met. TOP 4 AIPMM PRODUCT MANAGEMENT CERTIFICATIONS The AIPMM has four main PM Certifications: Certified Product Manager™ (CPM) Certified Product Marketing Manager™ (CPMM) Certified Digital Product Manager™ (CDPM) Agile Certified Product Manager and Product Owner™ (ACPMPO) Getting certified in Product Management is a great way to differentiate yourself in the job market,prove your
WHAT IS AGILE PRODUCT MANAGEMENT? The practice of Agile Product Management is integrating traditional Product Management concepts into organizations doing Agile development. In order to do this the organizations must implement a way to translate these long term business strategies into shorter development cycles. This can be done by a Product Manager, a ProductOwner or someone
WHAT IS A PRODUCT VISION? METHODS AND EXAMPLES A Product Vision or the Product Vision Statement is a description of the essence of your product: what are the problems it is solving, for whom, and why now is the right time to build it.A Product vision gives your team a bigger picture of what they are working on and why.A quality Product Vision statement should be: Aspirational; Actionable WHOLE PRODUCT CONCEPT Watch our on-demand webinar, How to Turn Challenges into Opportunities Using Whole Product Thinking (Even in a Pandemic), to learn about this concept more in-depth. When a Product Manager truly understands how their “Whole Product” delivers value to their customers, they can deliver products that are superior to the competition and keep customers coming back for more. PRODUCT BACKLOG MANAGEMENT Product Backlog Management: 10 Tips for Optimization. 1. Start with the end in mind. To ensure proper product backlog management, it’s best to clearly define and validate a product strategy. It will help develop an appropriate product vision. WHAT IS A PROJECT MANAGEMENT BETA PROGRAM? A Beta Program is a set of tests designed to determine if a completed product fulfills the value proposition that it was designed to deliver.A Beta Program should be executed after a product has been built but before it is launched.A successful Beta Program requires the work of the Product Manager, Product Marketing Manager, Project Manager/Administrator and an Engineering/support person. NOW AVAILABLE: New Live Online Course LEARN MORE✕
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