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ABOUT US | AARKI
Our Mission & Vision. Our mission is to build the best mobile marketing ecosystem by connecting. users to brands they love, and by delivering performance at scale to companies that. participate in our ecosystem. Our vision is to advance data science and machine learning and solve core problems. in large addressable markets.PRODUCT | AARKI
Programmatic Campaigns With Aarki Have Improved Performance Based on Leading App Developers. September 23, 2020. Aarki Supports First-Price Auctions Alongside Second-Price Auctions. January 8, 2020. Slots Widget Updates in Aarki Studio. December 3, 2019. Create Interactive Ads with Aarki Studio Widgets. October 1, 2019.CONTACT US | AARKI
Need a tip? Fill up the form and we'll contact you! Name *. E-mail*. Question*. Aarki needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment toprotecting your
DEMAND-SIDE PLATFORMS VS. AD NETWORKS: AN IN-DEPTH COMPARISON Years ago, when advertisers and publishers traded directly in the mobile advertising market, the media buying process was similar to traditional media and easily understood by media buyers and marketers. THE ROLE OF MOBILE DEVICES IN ECOMMERCE Ecommerce is seeing huge growth due to the ease and convenience that mobile devices bring to the online shopping experience. In fact, eMarketer forecasts that the global eCommerce revenue will rise 19% in 2020 to $4.206 trillion (up from $3.535 trillion in 2019). By 2021, they expect global eCommerce revenue will approach $5 trillion. CATEGORY INSIGHTS: SOCIAL CASINO & BINGO: USER DEMOGRAPHICS The infographic above is the first in our series. It shows impressive statistics about the demographics of your social casino and bingo games users that can help you plan and convey your message correctly. Keep an eye out for the second part of our series where we will guide you through your app users’ lifestyle, interests, hobbies, and more. REWARDED VS. NON-REWARDED VIDEO ADS: WHICH WILL COME OUT The Rewarded Video Ad performed better across all metrics. Compared to that of the Non-Rewarded Video Ad, the Rewarded Video had a 43% higher return on investment (ROI). After analyzing the two ad formats, we discovered that the click-through rate (CTR) of the Rewarded Video was 45% better than the Non-Rewarded Video, and the conversion rate 在DELOITTE的2020 TECHNOLOGY FAST 500™中位居北美 …TRANSLATETHIS PAGE
高级机器学习算法归因为移动广告贡献了于1072.40%的收入增长 加利福尼亚州桑尼维尔,2020年11月20日(Newswire.com) AARKI | AIによるモバイルマーケティングプラット …TRANSLATE THIS PAGE 主要なAI対応モバイルマーケティングプラットフォームであるAarkiは、機械学習(AI)、ビッグデータ、魅力的なクリエイティブを使用して、企業の成長とモバイルユーザーのリエンゲージメントを支援し AARKI | AI-ENABLED MOBILE MARKETING PLATFORMABOUTPARTNERSINSIGHTSSUCCESS STORIESPRMY ACCOUNT Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data. Go beyond personalized to hyper-personalized programmatic campaigns and convert more app users. Learn More. View content personalized for your business vertical. Let's talk!ABOUT US | AARKI
Our Mission & Vision. Our mission is to build the best mobile marketing ecosystem by connecting. users to brands they love, and by delivering performance at scale to companies that. participate in our ecosystem. Our vision is to advance data science and machine learning and solve core problems. in large addressable markets.PRODUCT | AARKI
Programmatic Campaigns With Aarki Have Improved Performance Based on Leading App Developers. September 23, 2020. Aarki Supports First-Price Auctions Alongside Second-Price Auctions. January 8, 2020. Slots Widget Updates in Aarki Studio. December 3, 2019. Create Interactive Ads with Aarki Studio Widgets. October 1, 2019.CONTACT US | AARKI
Need a tip? Fill up the form and we'll contact you! Name *. E-mail*. Question*. Aarki needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment toprotecting your
DEMAND-SIDE PLATFORMS VS. AD NETWORKS: AN IN-DEPTH COMPARISON Years ago, when advertisers and publishers traded directly in the mobile advertising market, the media buying process was similar to traditional media and easily understood by media buyers and marketers. THE ROLE OF MOBILE DEVICES IN ECOMMERCE Ecommerce is seeing huge growth due to the ease and convenience that mobile devices bring to the online shopping experience. In fact, eMarketer forecasts that the global eCommerce revenue will rise 19% in 2020 to $4.206 trillion (up from $3.535 trillion in 2019). By 2021, they expect global eCommerce revenue will approach $5 trillion. CATEGORY INSIGHTS: SOCIAL CASINO & BINGO: USER DEMOGRAPHICS The infographic above is the first in our series. It shows impressive statistics about the demographics of your social casino and bingo games users that can help you plan and convey your message correctly. Keep an eye out for the second part of our series where we will guide you through your app users’ lifestyle, interests, hobbies, and more. REWARDED VS. NON-REWARDED VIDEO ADS: WHICH WILL COME OUT The Rewarded Video Ad performed better across all metrics. Compared to that of the Non-Rewarded Video Ad, the Rewarded Video had a 43% higher return on investment (ROI). After analyzing the two ad formats, we discovered that the click-through rate (CTR) of the Rewarded Video was 45% better than the Non-Rewarded Video, and the conversion rate 在DELOITTE的2020 TECHNOLOGY FAST 500™中位居北美 …TRANSLATETHIS PAGE
高级机器学习算法归因为移动广告贡献了于1072.40%的收入增长 加利福尼亚州桑尼维尔,2020年11月20日(Newswire.com) AARKI | AIによるモバイルマーケティングプラット …TRANSLATE THIS PAGE 主要なAI対応モバイルマーケティングプラットフォームであるAarkiは、機械学習(AI)、ビッグデータ、魅力的なクリエイティブを使用して、企業の成長とモバイルユーザーのリエンゲージメントを支援しPRESS RELEASES
SUNNYVALE, Calif., December 17, 2020 (Newswire.com) - Aarki, a leading AI-enabled mobile marketing platform, today announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. "It is a greatCONTACT US | AARKI
Need a tip? Fill up the form and we'll contact you! Name *. E-mail*. Question*. Aarki needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment toprotecting your
MARKETPLACE INSIGHTS November 30, 2020. Category Insights: Dating. December 20, 2019. Preparing Your Growth Marketing Budget for the Holiday Season. October 21, 2019. Aarki Recognized By SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV. September 23, 2019. RETARGETING INSIGHTS 3 Tips to Better Retarget VIP UsersApril 23, 2020. The Benefits of Enabling VTA for Retargeting on AppsFlyer Dashboard. March 30, 2020. 1-minute Video: Re-engagement - The Aarki Way. March 3, 2020. The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement. March 30, 2021. CREATIVE INSIGHTS & BEST PRACTICES Creative Insights & Best Practices. Today’s app marketing industry demands a myriad of considerations when navigating the success of your app. You must choose the media, the strategy, the budget, and partners. But without a doubt one of the most important factors is the creative. In this white paper, we will share creative insights andbest
CREATIVE BEST PRACTICES FOR YOUR HEALTHCARE APPS USERS Creative Strategies for Healthcare Apps. 1. Show photos of doctors. Showing photos of doctors can be one of the best ways to inspire confidence and build trust amongst users. When people hear a piece of information, they are likely to remember 10% of it after three days. However, if a relevant photo is added to the message, they willremember
SHOPPING APPS: USER LIFESTYLE Shopping Apps: User Lifestyle. Mobile shopping has gained more and more popularity among users during the pandemic, as it is a safer option for shopping compared to brick-and-mortar stores. According to Statista, mobile shoppers in the US alone will exceed 187 million by2024.
DIFFERENTIATING OPEN AUCTION, PRIVATE AUCTION & PREFERRED DEAL To sum it all up, open auction allows all publishers and buyers to bid in real-time. Private auction operates in the same way. However, participants include one publisher and multiple advertisers who have been invited to bid by the publisher. Lastly, preferred deal is a direct deal between publishers and advertisers at a negotiated fixedpricing.
MHEALTH LANDSCAPE IN INDIA With the new advancements in technology, the potential for innovations in mHealth apps are limitless. As India’s mobile users are increasing, there is a huge opportunity for you to level up your mHealth app through programmatic, and to maximize your capability to acquire and retain new users. AARKI | AIによるモバイルマーケティングプラット …TRANSLATE THIS PAGE 主要なAI対応モバイルマーケティングプラットフォームであるAarkiは、機械学習(AI)、ビッグデータ、魅力的なクリエイティブを使用して、企業の成長とモバイルユーザーのリエンゲージメントを支援し AARKI | AI-ENABLED MOBILE MARKETING PLATFORMABOUTPARTNERSINSIGHTSSUCCESS STORIESPRMY ACCOUNT Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data. Go beyond personalized to hyper-personalized programmatic campaigns and convert more app users. Learn More. View content personalized for your business vertical. Let's talk!ABOUT US | AARKI
Our Mission & Vision. Our mission is to build the best mobile marketing ecosystem by connecting. users to brands they love, and by delivering performance at scale to companies that. participate in our ecosystem. Our vision is to advance data science and machine learning and solve core problems. in large addressable markets.PRESS RELEASES
SUNNYVALE, Calif., December 17, 2020 (Newswire.com) - Aarki, a leading AI-enabled mobile marketing platform, today announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. "It is a greatCONTACT US | AARKI
Need a tip? Fill up the form and we'll contact you! Name *. E-mail*. Question*. Aarki needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment toprotecting your
DEMAND-SIDE PLATFORMS VS. AD NETWORKS: AN IN-DEPTH COMPARISON Years ago, when advertisers and publishers traded directly in the mobile advertising market, the media buying process was similar to traditional media and easily understood by media buyers and marketers. THE ROLE OF MOBILE DEVICES IN ECOMMERCE Ecommerce is seeing huge growth due to the ease and convenience that mobile devices bring to the online shopping experience. In fact, eMarketer forecasts that the global eCommerce revenue will rise 19% in 2020 to $4.206 trillion (up from $3.535 trillion in 2019). By 2021, they expect global eCommerce revenue will approach $5 trillion. CATEGORY INSIGHTS: SOCIAL CASINO & BINGO: USER DEMOGRAPHICS The infographic above is the first in our series. It shows impressive statistics about the demographics of your social casino and bingo games users that can help you plan and convey your message correctly. Keep an eye out for the second part of our series where we will guide you through your app users’ lifestyle, interests, hobbies, and more.TERMS OF SERVICE
Aarki Terms of Service DIFFERENTIATING OPEN AUCTION, PRIVATE AUCTION & PREFERRED DEALMARKETING PRIVATE SCHOOLS To sum it all up, open auction allows all publishers and buyers to bid in real-time. Private auction operates in the same way. However, participants include one publisher and multiple advertisers who have been invited to bid by the publisher. Lastly, preferred deal is a direct deal between publishers and advertisers at a negotiated fixedpricing.
REWARDED VS. NON-REWARDED VIDEO ADS: WHICH WILL COME OUT The Rewarded Video Ad performed better across all metrics. Compared to that of the Non-Rewarded Video Ad, the Rewarded Video had a 43% higher return on investment (ROI). After analyzing the two ad formats, we discovered that the click-through rate (CTR) of the Rewarded Video was 45% better than the Non-Rewarded Video, and the conversion rate AARKI | AI-ENABLED MOBILE MARKETING PLATFORMABOUTPARTNERSINSIGHTSSUCCESS STORIESPRMY ACCOUNT Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data. Go beyond personalized to hyper-personalized programmatic campaigns and convert more app users. Learn More. View content personalized for your business vertical. Let's talk!ABOUT US | AARKI
Our Mission & Vision. Our mission is to build the best mobile marketing ecosystem by connecting. users to brands they love, and by delivering performance at scale to companies that. participate in our ecosystem. Our vision is to advance data science and machine learning and solve core problems. in large addressable markets.PRESS RELEASES
SUNNYVALE, Calif., December 17, 2020 (Newswire.com) - Aarki, a leading AI-enabled mobile marketing platform, today announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. "It is a greatCONTACT US | AARKI
Need a tip? Fill up the form and we'll contact you! Name *. E-mail*. Question*. Aarki needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment toprotecting your
DEMAND-SIDE PLATFORMS VS. AD NETWORKS: AN IN-DEPTH COMPARISON Years ago, when advertisers and publishers traded directly in the mobile advertising market, the media buying process was similar to traditional media and easily understood by media buyers and marketers. THE ROLE OF MOBILE DEVICES IN ECOMMERCE Ecommerce is seeing huge growth due to the ease and convenience that mobile devices bring to the online shopping experience. In fact, eMarketer forecasts that the global eCommerce revenue will rise 19% in 2020 to $4.206 trillion (up from $3.535 trillion in 2019). By 2021, they expect global eCommerce revenue will approach $5 trillion. CATEGORY INSIGHTS: SOCIAL CASINO & BINGO: USER DEMOGRAPHICS The infographic above is the first in our series. It shows impressive statistics about the demographics of your social casino and bingo games users that can help you plan and convey your message correctly. Keep an eye out for the second part of our series where we will guide you through your app users’ lifestyle, interests, hobbies, and more.TERMS OF SERVICE
Aarki Terms of Service DIFFERENTIATING OPEN AUCTION, PRIVATE AUCTION & PREFERRED DEALMARKETING PRIVATE SCHOOLS To sum it all up, open auction allows all publishers and buyers to bid in real-time. Private auction operates in the same way. However, participants include one publisher and multiple advertisers who have been invited to bid by the publisher. Lastly, preferred deal is a direct deal between publishers and advertisers at a negotiated fixedpricing.
REWARDED VS. NON-REWARDED VIDEO ADS: WHICH WILL COME OUT The Rewarded Video Ad performed better across all metrics. Compared to that of the Non-Rewarded Video Ad, the Rewarded Video had a 43% higher return on investment (ROI). After analyzing the two ad formats, we discovered that the click-through rate (CTR) of the Rewarded Video was 45% better than the Non-Rewarded Video, and the conversion ratePRESS RELEASES
SUNNYVALE, Calif., December 17, 2020 (Newswire.com) - Aarki, a leading AI-enabled mobile marketing platform, today announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. "It is a greatCONTACT US | AARKI
Need a tip? Fill up the form and we'll contact you! Name *. E-mail*. Question*. Aarki needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment toprotecting your
INSIGHTS | AARKI
Aarki Supports First-Price Auctions Alongside Second-Price Auctions. January 8, 2020. Aarki 2019: Year In Review. Aarki 2019: Year In Review. December 30, 2019. We won the "Marketing Department of the Year" award in Best in Biz Awards. We won the "Marketing Department of the Year" award in Best in Biz Awards. December 24, 2019.PARTNERS | AARKI
mParticle is a customer data platform that provides a single API to collect customer data once and connect it to any analytics, marketing, and data warehousing platform. Singular offers a unified mobile marketing platform that aggregates campaign spending, revenue, and creative data in a single dashboard. Tenjin provides tools for anymarketer
RETARGETING INSIGHTS The Benefits of Enabling VTA for Retargeting on AppsFlyer Dashboard. March 30, 2020. 1-minute Video: Re-engagement - The Aarki Way. March 3, 2020. 1-minute Video: Re-engagement - The Aarki Way. March 3, 2020. The Evolution of Mobile App Marketing Part 2:SUCCESS STORIES
Thank you for subscribing to the Aarki Newsletter! You will be the first to know about the mobile programmatic news and receive timely updates with the latest Insights articles.WOMEN IN MOBILE
Women in Mobile. Women in Mobile by Aarki is an initiative that focuses on elevating the voices of the impactful, innovative women in the mobile industry. We feature many of the top adtech leaders around the globe to share their views on the latest trends and to raise awareness about the stance of women leaders in our community. WHAT TO LOOK FOR IN A MOBILE DEMAND-SIDE PLATFORM In this article, we will discuss the key considerations in choosing a Demand-Side Platform in this complex and crowded space. AARKI | AIによるモバイルマーケティングプラット …TRANSLATE THIS PAGE 主要なAI対応モバイルマーケティングプラットフォームであるAarkiは、機械学習(AI)、ビッグデータ、魅力的なクリエイティブを使用して、企業の成長とモバイルユーザーのリエンゲージメントを支援し 韩国移动广告设计创意TIPS 韩国移动广告设计创意Tips. 众所周知,韩国较高的移动设备占有份额一直是诸多移动品牌想要渗透的市场之一。. 而其95%智能手机的覆盖率,也蕴藏了移动广告潜在巨大的曝光机会。. 如今,越来越多的韩国用户开始渐渐接受移动广告,其互动率在明显提升 This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy.Accept
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ELEVATE YOUR MOBILE MARKETINGSOMETHING POWERFUL
TELL THE READER MORE The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.Remember:
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ROLE PLAYING AND STRATEGY GAMES: USER AD ENGAGEMENT Did you know that mobile gaming app users have different ad preferences for each ad format? For role playing and strategy games, the most effective creative strategy for video and banner ads is to highlight the gameplay and boosters. Meanwhile, for interstitial display ads, characters and bonus rewards of the game are more compelling for users. One commonality is that users are more likely to engage with ads that have a multicolored background. Did you know that mobile gaming app users have different ad preferences for each ad format? For role playing and strategy games, the most effective creative strategy for video and ... WHITEPAPER: MOBILE ADVERTISING DURING THE HOLIDAY SEASON The holidays are fast approaching, and the season of giving is lifting our spirits. With the festivities just around the corner, app marketers need to start planning holiday season marketing strategies and expanding their ability to serve more users, to position themselves to grab a larger slice of the holiday pie. The holidays are fast approaching, and the season of giving is lifting our spirits. With the festivities just around the corner, app marketers need to start planning holiday ... ROLE PLAYING AND STRATEGY GAMES: USER LIFESTYLE The mobile gaming app market is booming, now more than ever. It's constantly growing and changing, as are its users. To decide the best strategy, you need to understand both the industry trends and your audience. Their lifestyle and interests, beyond their personas in role playing game apps, should be the basis for your ad creatives to ensure the success of your advertising campaign. The mobile gaming app market is booming, now more than ever. It's constantly growing and changing, as are its users. To decide the best strategy, you need to understand both the ... WHY YOU SHOULD RUN USER ACQUISITION AND RE-ENGAGEMENT CAMPAIGNSSIMULTANEOUSLY
As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, the way app developers market their apps to users evolves to keep up with this maturing market. As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, ... AARKI RANKS IN THE SINGULAR ROI INDEX 2020Singular’s
2020 ROI Index
is here and we are honored to make prominent appearances in severalcategories.
The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors: Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories. The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 ... BEST PRACTICES FOR SEASONAL CREATIVE As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app. As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns ... MOBILE PROGRAMMATIC TRENDS AND PREDICTIONS FOR 2020 Mobile continues to revolutionize our lives and has become a key driver of many businesses. WitheMarketer
forecasting that 53% of total advertising budgets worldwide are expected to be captured by digital in 2020, this year looks prosperous for mobile advertising. In fact, it is estimated that mobile ad spending will outpace all traditional ad spending by a factor of x1.2worldwide by 2023.
Mobile continues to revolutionize our lives and has become a key driver of many businesses. With eMarketer forecasting that 53% of total advertising budgets worldwide are expected ... USING NON-ATTRIBUTED DATA TO IMPROVE ROI PREDICTIONS In the not-so-distant past, most app marketing campaigns were focused on driving a large volume of app installs at the lowest possible cost. Nowadays, marketers are increasingly interested in optimizing app campaigns directly on the return on investment (ROI). In the not-so-distant past, most app marketing campaigns were focused on driving a large volume of app installs at the lowest possible cost. Nowadays, marketers are increasingly ... RE-ENGAGEMENT: BASICS AND BEYOND25%
of users abandon
apps after just one use, a huge problem for app advertisers. There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million.
With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel. 25% of users abandon apps after just one use, a huge problem for app advertisers. There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. ... HOW TO MAXIMIZE RETARGETING WITH NON-SPENDERS The measure of mobile app success is much more than simply a high number of downloads. Monetization will always be the ultimate goal, and the number one factor in reaching monetization goals is maximizingthe user base.
The measure of mobile app success is much more than simply a high number of downloads. Monetization will always be the ultimate goal, and the number one factor in reaching ... AARKI SUPPORTS FIRST-PRICE AUCTIONS ALONGSIDE SECOND-PRICE AUCTIONS For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the auction but only pays slightly higher than the second-highest price (thus the second-price name). This often encourages aggressive bidding, given the likelihood that they will pay a lower price. While buyers often benefited from this strategy, publishers were not able to maximize the value of their inventory and sell it for the price advertisers in the market actually valued their campaigns. For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the ... CREATIVE BEST PRACTICES FOR DESIGNING YOUR NEXT KOREAN MOBILE AD One of the global leaders in mobile, Korea is a market many brands want to penetrate. With95%
of its population using smartphones,
it’s apparent that there’s a large audience viewing mobile ads. One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ... INCREMENTAL LIFT ANALYSIS: WILL IT HELP YOUR NEXT RETARGETINGCAMPAIGN?
Did you know that only30
apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis. Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed ... SLOTS WIDGET UPDATES IN AARKI STUDIO We are always improving our proprietary creative platform,Aarki
Studio
,
and are very excited to announce our updates of the playable slots widget that makes building playable ads even easier. We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads ... REACHING JAPAN’S POWERFUL APP MARKET THROUGH AD CREATIVES The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising. The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The ... STATIC VS. DYNAMIC RETARGETING FOR SHOPPING APPS Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It isforecasted
to reach revenues of $2.3 trillionby the end of 2019.
The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting. Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority ... THE MOST IMPORTANT FACTORS WHEN CHOOSING USERS TO RETARGET Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting campaign. Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting ... INDIA’S SHIFT TOWARDS PROGRAMMATIC ADVERTISING India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this transformation, companies are changing their advertising from traditional to programmatic. With a market of this size, this signals a revolution in marketing—and a massive opportunity. India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this ... CHOOSING OPTIMIZATION TARGETS FOR PROGRAMMATIC ADVERTISING Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising. Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing...
ELEVATE YOUR SOCIAL CASINO APP WITH RETARGETINGSocial Casino was
one
of the top-grossing
mobile
app categories in 2018 and has gained popularity across a wide rangeof audiences.
Social Casino was one of the top-grossing mobile app categories in 2018 and has gained popularity across a wide range of audiences. HOW TO COMPOSE THE BEST RETARGETING CREATIVE FOR YOUR TARGET AUDIENCE Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad creatives relevant to them, Aarki is constantly advancing personalization strategies. Check out the infographic below to get tips on designing the best creative ads for your target audiences. Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad ... PREPARING YOUR GROWTH MARKETING BUDGET FOR THE HOLIDAY SEASON The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer spending is as high as ever!According to a
consumer
holiday report by OpenX,
consumers are feeling overly optimistic about the future, with more than 70% feeling confident the economy will improve. Their optimism is fueling a growth in holiday spending, which is anticipated to grow by 5% year-over-year, including significant growth in digital shopping. The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer ... CREATIVE INSIGHTS TO ELEVATE YOUR SIMULATION GAME The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that,$68.5
billion
or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spendingcomes from
mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games. The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ... AARKI IS NOW INTEGRATED WITH MAJOR AUDIENCE DATA MANAGEMENT PLATFORMS Targeted messages based on a user’s experience perform better as they are more likely to grab the user's attention and drive engagement. To enhance the user experience and to make it easy for mobile marketers to retarget and profitably reengage their users, Aarki has integrated with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Targeted messages based on a user’s experience perform better as they are more likely to grab the user's attention and drive engagement. To enhance the user experience and to make ... REACHING YOUR CAMPAIGN KPIS THROUGH BANNER ADS The poorly designed, non-responsive banner ad that pops up and interrupts a viewer’s mobile experience is already dead. Nowadays, an interactive and responsive banner ad is a good stepping stone for engaging with your audience, especially if you’re aiming to implement it in large volumes. The poorly designed, non-responsive banner ad that pops up and interrupts a viewer’s mobile experience is already dead. Nowadays, an interactive and responsive banner ad isa good ...
CREATE INTERACTIVE ADS WITH AARKI STUDIO WIDGETS Ad creative can make or break your app marketing campaign. An ad creative that’s catchy, relevant, and based on the user experience will grab the user's attention and boost engagement. Otherwise, it will most likely be ignored, along with all the other ads they seeevery day.
Ad creative can make or break your app marketing campaign. An ad creative that’s catchy, relevant, and based on the user experience will grab the user's attention and boost ... HOW TO REACH YOUR LOCAL MARKETS: INDONESIA Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach amarket
share of 36%
,
amounting to $19 billion, by 2020. Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ... AARKI RECOGNIZED BY SOOMLA AS A LEADING MOBILE MARKETING PLATFORM CONSISTENTLY DELIVERING HIGH LTVSOOMLA
, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured. SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured. THE STATE OF PROGRAMMATIC ADVERTISING IN CHINA Programmatic advertising continues to progress globally. In 2019,around
65%
of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 billion on programmatic worldwide. The US market continues to be the front-runner in global programmatic ad spending, with $40.6 billion spent during the previous year. Second is China, which spent significantly less: $7.9 billion.
But that figure doesn’t tell the entire story of China’s development as a programmatic market. Programmatic advertising continues to progress globally. In 2019, around 65% of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 ... DOMINATING THE APP MARKET WITH YOUR NEWS APP Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps. As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience. Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile ... MAKE YOUR NEXT RETARGETING CAMPAIGN A HIT When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering thedo's
and don'ts for your first retargeting campaign explains the basics. In this article, we are offering an in-depth focus on the best practices for running a retargeting campaign. When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign ... THE RISE OF CASUAL GAMING APPS Mobile gaming apps consistently dominate the app market. According toMediaKix, there are
2.2
billion
mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps. Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that ... FLASHY VS SIMPLE AD PERFORMANCE Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations. Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have ... STRATEGIES FOR CREATIVE ITERATION REWARDED VS. NON-REWARDED VIDEO ADS: WHICH WILL COME OUT ON TOP? Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and187
million of those are mobile video viewersin
the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.
Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 ... BENEFITING FROM CREATIVE PERSONALIZATION: USER-LEVEL ATTRIBUTE There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics of your target audiences was enough to show them relevant creative ads. Users have become more demanding and ad creatives need granular-level personalization to besuccessful.
There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics ... AVOIDING AD FATIGUE WITH META CREATIVES The possibilities for creative concepts are endless. With so many techiques to focus on, including audience segmentation, real-world events, app updates, current news, and trends, ad fatigue is certainly avoidable. Strategic and imaginative ads are the key to winning audiences’ attention. One creative concept that can benefit your campaigns is meta ads. The possibilities for creative concepts are endless. With so many techiques to focus on, including audience segmentation, real-world events, app updates, current news, and trends, ... GROWTH FACTORS OF PROGRAMMATIC ADVERTISING IN SOUTH KOREA Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date,making up
58%
of g
lobal
s
pend,
Asia’s rapid growth rates mean it’s quickly catching up. In this article, we’ll focus on South Korea, one of the most important app markets in the world. Let’s take an in-depth look at the country’s growing programmatic market. Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s ... ACQUIRING HIGH LTV USERS FOR ENTERTAINMENT APPS Entertainment apps are thefifth
most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising. Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a ... COMPARING AD FORMAT PERFORMANCE OF GAMING APPS There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about80 apps installed
on
their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format. There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only ...APPEAL TO EMOTIONS
Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus more on feelings of characters and strong imagery rather than providing a logical reason to believe the ad’s claim. Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus ... DATING IN THE DIGITAL AGE Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage. Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can ... GROW YOUR SHOPPING APP Ecommerce is on the rise. According to research fromStatista
,
mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other researchshows that the
amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app. Ecommerce is on the rise. According to research from Statista, mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of ... RETARGETING VS USER ACQUISITION: WHICH STRATEGY SUITS YOUR NEXTCAMPAIGN?
Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketingcampaign.
Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on ... BID LANDSCAPE EVOLUTION: Q1 2019 As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid landscape inferencing are increasingly becoming crucial parts of the bidder strategy. As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid ... AARKI AWARDED AS BRONZE STEVIE® AWARD WINNER IN 2019 AMERICANBUSINESS AWARDS®
We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®. We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business ... DO'S AND DON'TS FOR YOUR FIRST RETARGETING CAMPAIGN Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting: Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. ... SEQUENTIAL ADVERTISING FOR CAMPAIGN SUCCESSSequential
advertising
is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns. Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads ... CREATIVE BEST PRACTICES FOR BANNER ADS Bigger does not necessarily mean better. An ad format that takes up a big portion of the mobile screen may be easier to notice but may be viewed as simply intrusive. A banner ad, which is the cheapest mobile ad format with the lowest cost per mille (CPM), may yield better conversions and overall campaign performance when well-executed, despite its small size. Read on to learn how to creatively work your way around banner ads. Bigger does not necessarily mean better. An ad format that takes up a big portion of the mobile screen may be easier to notice but may be viewed as simply intrusive. A banner ad, ... TRYING INNOVATIVE APPROACHES & NEW STRATEGIES TO CREATIVE In any business, one of the most basic dilemmas is the trade-off between the exploration of new possibilities and the exploitation of old certainties. And so it is in mobile advertising. Mobile marketers are often torn between trying different ad creative approaches to explore the best ways to achieve their campaign goals, or sticking with accustomed tactics. In any business, one of the most basic dilemmas is the trade-off between the exploration of new possibilities and the exploitation of old certainties. And so it is in mobile ... BRANDING CAMPAIGN STRATEGY An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up yourbranding game.
An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, ... WHAT IS A MOBILE USER LIFETIME VALUE (LTV) & WHY IS IT IMPORTANT? The success of each mobile app advertising campaign can be distilled down to a single number - the value that the acquired user will bring to the app. The user lifetime value (LTV) metric can help you figure this out. It is one of the most powerful, but also the most enigmatic, metrics in the app marketing toolbox. The success of each mobile app advertising campaign can be distilled down to a single number - the value that the acquired user will bring to the app. The user lifetime value ... ------------------------- INTEGRATED MOBILE MARKETING AARKI ENCORE IS AN AI ENABLED PLATFORM FOR PROGRAMMATIC MEDIA AND CREATIVE OPTIMIZATION USING PROPRIETARY DATA. Go beyond personalized to hyper-personalized programmatic campaigns and convert more app users.Learn More
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