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loyalty. From
GROWTH '21 | ACT-ON
Growth Marketing Automation Conference. Thanks to everyone who attended our Growth '21 virtual conference on May 25th and 26th. If you missed it, or if you want to revisit or share some the great content, we will have the sessions and keynotes available on-demand shortly. Sign up below to be notified when the content from Growth '21is available.
EMAIL MARKETING AUTOMATION Automated Journey Builder. The new and improved Automated Journey Builder is an engaging and intuitive email automation ecosystem that makes it simpler than ever to plan, process, deliver, track, and analyze personalized all your communications workflows. THE BEGINNER’S GUIDE TO TRACKING AND ANALYZING GOOGLE ADS Here’s how! From your main dashboard in Google Ads, click on the “Tools” tab. Under the measurement menu, choose “Conversions.”. Next, create a new conversion type by first choosing which type of conversions you want to track (sales, app installs, calls, or importing conversions from another system). Name the conversion and choose a CRM AND MARKETING AUTOMATION INTEGRATION BEST 5) Integrate with Agility. The first month or so of your new CRM/marketing automation integration is going to be glorious. Your sales and marketing teams are going to feel connected in a way they never realized was possible, and you’re likely going to see a fairly pronounced increase in FOUR BENEFITS OF A MULTI-GENERATIONAL WORKPLACE Four Benefits of a Multi-Generational Workplace. Act-On. Corporate. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old CUSTOMER LIFECYCLE METRICS, PART 5: RETENTION AND Customer Journey. This is part five in a series of five blog posts that examine the metrics you should measure throughout the five stages of the customer lifecycle: Attract. Capture. Nurture. Convert. Expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to IMAGE AND MEDIA FILE BEST PRACTICES Emails. In the Stationery section of the Composer, check the Message Width setting: For an image to stretch fully across the email, your image should be this many pixels wide. For an image to fit into one column of a two-column section, it should be 50% of your messagewidth.
BEST PRACTICES IN EMAIL DELIVERABILITYwww.act-on.com
ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
GROWTH '21 | ACT-ON
Growth Marketing Automation Conference. Thanks to everyone who attended our Growth '21 virtual conference on May 25th and 26th. If you missed it, or if you want to revisit or share some the great content, we will have the sessions and keynotes available on-demand shortly. Sign up below to be notified when the content from Growth '21is available.
EMAIL MARKETING AUTOMATION Automated Journey Builder. The new and improved Automated Journey Builder is an engaging and intuitive email automation ecosystem that makes it simpler than ever to plan, process, deliver, track, and analyze personalized all your communications workflows. THE BEGINNER’S GUIDE TO TRACKING AND ANALYZING GOOGLE ADS Here’s how! From your main dashboard in Google Ads, click on the “Tools” tab. Under the measurement menu, choose “Conversions.”. Next, create a new conversion type by first choosing which type of conversions you want to track (sales, app installs, calls, or importing conversions from another system). Name the conversion and choose a CRM AND MARKETING AUTOMATION INTEGRATION BEST 5) Integrate with Agility. The first month or so of your new CRM/marketing automation integration is going to be glorious. Your sales and marketing teams are going to feel connected in a way they never realized was possible, and you’re likely going to see a fairly pronounced increase in FOUR BENEFITS OF A MULTI-GENERATIONAL WORKPLACE Four Benefits of a Multi-Generational Workplace. Act-On. Corporate. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old CUSTOMER LIFECYCLE METRICS, PART 5: RETENTION AND Customer Journey. This is part five in a series of five blog posts that examine the metrics you should measure throughout the five stages of the customer lifecycle: Attract. Capture. Nurture. Convert. Expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to IMAGE AND MEDIA FILE BEST PRACTICES Emails. In the Stationery section of the Composer, check the Message Width setting: For an image to stretch fully across the email, your image should be this many pixels wide. For an image to fit into one column of a two-column section, it should be 50% of your messagewidth.
BEST PRACTICES IN EMAIL DELIVERABILITYwww.act-on.com
EMAIL MARKETING AUTOMATION Automated Journey Builder. The new and improved Automated Journey Builder is an engaging and intuitive email automation ecosystem that makes it simpler than ever to plan, process, deliver, track, and analyze personalized all your communications workflows. THE 10 COMMANDMENTS OF SUCCESSFUL B2B CUSTOMER 6. Thou shalt pay attention to complaints. You know the stat – for every complaint you get, there are 26 other customers who had the same experience and just didn’t say anything. Don’t ignore or dismiss complaints. They are precious information. There’s actually research that’s shown if you respond well to a complaint, you can turn an angry customer into an advocate. SUPPORT RESOURCES OVERVIEW Act-On Technical Support. Act-On's support team can help resolve technical errors, provide platform how-to's, and explain basic marketing automation techniques. We can't help with custom code or the designing of assets, but our Professional Services team is available for these types of projects. There are several ways to contactsupport:
5 KILLER TIPS FOR CREATING LINKEDIN POSTS THAT HOOK The answer is simple: Use the Flesch-Kincaid score. This tool scores content on a scale of 1 to 100, with a higher score indicating greater reading ease. Here is a quick breakdown: Score of 90 to 100: Easily understood by an average 11-year-old. Score of 60 to 70: Understood by the average 13-to-15-year-old. WHAT IS DMARC AND HOW DOES IT AFFECT MY EMAIL DMARC stands for Domain-based Message Authentication, Reporting and Conformance . DMARC standardizes how email receivers (ISPs) perform email authentication, and gives email senders feedback. For email senders, it is an email authentication add-on designed to fit within your existing inbound email authenticating process. GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability.WEBSITE PROSPECTOR
Using the Companies View. The Companies view is the default when you navigate the menu to Inbound > Website Prospector.Toggle between the Companies view and the Web Pages view with the drop-down selector at the top center of the page.. Companies View – Lets you understand who is visiting your site, how they got there, and where they’re coming from.. You can research the companies that are HOW TO ENABLE OPT-OUT PERMISSIONS IN SALESFORCE User Permissions Reminder: We recommend using your Salesforce System Administrator as your Act-On connected user, therefore these Instructions are provided for the System Administrator Profile.If you are connecting to Act-On with a user that has a different profile, the Email Opt Out field must be editable for that user's profile. USING THE RICH TEXT EDITOR Act-On's Rich Text Editor lets you create styled HTML text for your Act-On content. You can access this editor from the composers for emails, landing pages, forms, and more. We've recently made si USING HIDDEN FIELDS TO CAPTURE UTMS AND OTHER VALUES Add a Static Hidden Field in Classic. Navigate to Content > Forms and create or edit a Form. Click Hidden Field, and click OK. Once the field is inserted, select the proper Data Field Name by clicking the cylinder to the right and selecting from your standard field names. You may also simply type in the desired field. ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
PLANS & PRICING
A platform for the energetic marketer. Starting At. $900. Per Month. Get a Quote. A complete marketing automation program: Best-of-breed marketing automation. Integrates into virtually any MarTech system. Execute true multichannel marketing programs.GROWTH '21 | ACT-ON
Growth Marketing Automation Conference. Thanks to everyone who attended our Growth '21 virtual conference on May 25th and 26th. If you missed it, or if you want to revisit or share some the great content, we will have the sessions and keynotes available on-demand shortly. Sign up below to be notified when the content from Growth '21is available.
THE BEGINNER’S GUIDE TO TRACKING AND ANALYZING GOOGLE ADS Here’s how! From your main dashboard in Google Ads, click on the “Tools” tab. Under the measurement menu, choose “Conversions.”. Next, create a new conversion type by first choosing which type of conversions you want to track (sales, app installs, calls, or importing conversions from another system). Name the conversion and choose a INTEGRATE WITH ACT-ON SOFTWARE Integrate with Act-On. Plug into the world's fastest growing marketing platform. Join us. Get an account. Develop and design for all of Act-On Software's customers. Create a developer account now!ACT-ON CONNECT
Please sign in to get the most from this site. You'll need an Act-Onemail and password.
5 KILLER TIPS FOR CREATING LINKEDIN POSTS THAT HOOK The answer is simple: Use the Flesch-Kincaid score. This tool scores content on a scale of 1 to 100, with a higher score indicating greater reading ease. Here is a quick breakdown: Score of 90 to 100: Easily understood by an average 11-year-old. Score of 60 to 70: Understood by the average 13-to-15-year-old. REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability. OAUTH – ACT-ON DEVELOPER NETWORK OAuth Documentation There are two options for your application to gain initial authorization access to an Act-On account. For integrations that you develop in-house, where you have direct access to user account credentials, we recommend grant type: password. For integrations Read more › ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
PLANS & PRICING
A platform for the energetic marketer. Starting At. $900. Per Month. Get a Quote. A complete marketing automation program: Best-of-breed marketing automation. Integrates into virtually any MarTech system. Execute true multichannel marketing programs.GROWTH '21 | ACT-ON
Growth Marketing Automation Conference. Thanks to everyone who attended our Growth '21 virtual conference on May 25th and 26th. If you missed it, or if you want to revisit or share some the great content, we will have the sessions and keynotes available on-demand shortly. Sign up below to be notified when the content from Growth '21is available.
THE BEGINNER’S GUIDE TO TRACKING AND ANALYZING GOOGLE ADS Here’s how! From your main dashboard in Google Ads, click on the “Tools” tab. Under the measurement menu, choose “Conversions.”. Next, create a new conversion type by first choosing which type of conversions you want to track (sales, app installs, calls, or importing conversions from another system). Name the conversion and choose a INTEGRATE WITH ACT-ON SOFTWARE Integrate with Act-On. Plug into the world's fastest growing marketing platform. Join us. Get an account. Develop and design for all of Act-On Software's customers. Create a developer account now!ACT-ON CONNECT
Please sign in to get the most from this site. You'll need an Act-Onemail and password.
5 KILLER TIPS FOR CREATING LINKEDIN POSTS THAT HOOK The answer is simple: Use the Flesch-Kincaid score. This tool scores content on a scale of 1 to 100, with a higher score indicating greater reading ease. Here is a quick breakdown: Score of 90 to 100: Easily understood by an average 11-year-old. Score of 60 to 70: Understood by the average 13-to-15-year-old. REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability. OAUTH – ACT-ON DEVELOPER NETWORK OAuth Documentation There are two options for your application to gain initial authorization access to an Act-On account. For integrations that you develop in-house, where you have direct access to user account credentials, we recommend grant type: password. For integrations Read more ›PLANS & PRICING
A platform for the energetic marketer. Starting At. $900. Per Month. Get a Quote. A complete marketing automation program: Best-of-breed marketing automation. Integrates into virtually any MarTech system. Execute true multichannel marketing programs. FOUR BENEFITS OF A MULTI-GENERATIONAL WORKPLACE Four Benefits of a Multi-Generational Workplace. Act-On. Corporate. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21ACT-ON CONNECT
Please sign in to get the most from this site. You'll need an Act-Onemail and password.
BEST PRACTICES FOR EMAIL FROM NAMES AND ADDRESSES To further perfect your From address for your marketing email: Make sure your From address matches your From name. Use your main website domain or its subdomain (preferred). If it must be a separate domain, make sure the choice of wording matches the brand to maintain continuity. Create different, descriptive From addresses that identifywho
6 PROVEN MARKETING STRATEGIES TO IMPROVE YOUR CAMPAIGNS 2. Improve campaigns by tailoring. A marketing strategy related to creating personas is tailoring campaigns. This can entail both customizing your actual marketing campaign messaging, as well as researching the channels in which you send these messages. Make HOW TO HIRE THE PERFECT PERSON TO RUN YOUR SOCIAL A Klout score of 40 is about average. Anything over a 60 typically means you’re looking at a social media power user, or one of those “influencers” that drive influencer marketing. Some ad agencies require their social media people to maintain a Klout score of at least 50. Kred is the next place to check. THE 10 COMMANDMENTS OF SUCCESSFUL B2B CUSTOMER 6. Thou shalt pay attention to complaints. You know the stat – for every complaint you get, there are 26 other customers who had the same experience and just didn’t say anything. Don’t ignore or dismiss complaints. They are precious information. There’s actually research that’s shown if you respond well to a complaint, you can turn an angry customer into an advocate. WHAT IS DMARC AND HOW DOES IT AFFECT MY EMAIL DMARC stands for Domain-based Message Authentication, Reporting and Conformance . DMARC standardizes how email receivers (ISPs) perform email authentication, and gives email senders feedback. For email senders, it is an email authentication add-on designed to fit within your existing inbound email authenticating process. 3 WAYS TO KEEP DEPARTING SALES REPS FROM STEALING YOUR 3) Systems integration and security. Marketing automation systems are more effective when integrated with a CRM system, and even more so when the CRM is housed or connected to an ERP system. With this method you not only have cradle-to-grave tracking of all your revenue and marketing functions but you also have incredible levels of intimate HOW TO ENABLE OPT-OUT PERMISSIONS IN SALESFORCE User Permissions Reminder: We recommend using your Salesforce System Administrator as your Act-On connected user, therefore these Instructions are provided for the System Administrator Profile.If you are connecting to Act-On with a user that has a different profile, the Email Opt Out field must be editable for that user's profile. ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
PLANS & PRICING
A platform for the energetic marketer. Starting At. $900. Per Month. Get a Quote. A complete marketing automation program: Best-of-breed marketing automation. Integrates into virtually any MarTech system. Execute true multichannel marketing programs.GROWTH '21 | ACT-ON
Growth Marketing Automation Conference. Thanks to everyone who attended our Growth '21 virtual conference on May 25th and 26th. If you missed it, or if you want to revisit or share some the great content, we will have the sessions and keynotes available on-demand shortly. Sign up below to be notified when the content from Growth '21is available.
THE BEGINNER’S GUIDE TO TRACKING AND ANALYZING GOOGLE ADS Here’s how! From your main dashboard in Google Ads, click on the “Tools” tab. Under the measurement menu, choose “Conversions.”. Next, create a new conversion type by first choosing which type of conversions you want to track (sales, app installs, calls, or importing conversions from another system). Name the conversion and choose a INTEGRATE WITH ACT-ON SOFTWARE Integrate with Act-On. Plug into the world's fastest growing marketing platform. Join us. Get an account. Develop and design for all of Act-On Software's customers. Create a developer account now!ACT-ON CONNECT
Please sign in to get the most from this site. You'll need an Act-Onemail and password.
5 KILLER TIPS FOR CREATING LINKEDIN POSTS THAT HOOK The answer is simple: Use the Flesch-Kincaid score. This tool scores content on a scale of 1 to 100, with a higher score indicating greater reading ease. Here is a quick breakdown: Score of 90 to 100: Easily understood by an average 11-year-old. Score of 60 to 70: Understood by the average 13-to-15-year-old. REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability. OAUTH – ACT-ON DEVELOPER NETWORK OAuth Documentation There are two options for your application to gain initial authorization access to an Act-On account. For integrations that you develop in-house, where you have direct access to user account credentials, we recommend grant type: password. For integrations Read more › ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
PLANS & PRICING
A platform for the energetic marketer. Starting At. $900. Per Month. Get a Quote. A complete marketing automation program: Best-of-breed marketing automation. Integrates into virtually any MarTech system. Execute true multichannel marketing programs.GROWTH '21 | ACT-ON
Growth Marketing Automation Conference. Thanks to everyone who attended our Growth '21 virtual conference on May 25th and 26th. If you missed it, or if you want to revisit or share some the great content, we will have the sessions and keynotes available on-demand shortly. Sign up below to be notified when the content from Growth '21is available.
THE BEGINNER’S GUIDE TO TRACKING AND ANALYZING GOOGLE ADS Here’s how! From your main dashboard in Google Ads, click on the “Tools” tab. Under the measurement menu, choose “Conversions.”. Next, create a new conversion type by first choosing which type of conversions you want to track (sales, app installs, calls, or importing conversions from another system). Name the conversion and choose a INTEGRATE WITH ACT-ON SOFTWARE Integrate with Act-On. Plug into the world's fastest growing marketing platform. Join us. Get an account. Develop and design for all of Act-On Software's customers. Create a developer account now!ACT-ON CONNECT
Please sign in to get the most from this site. You'll need an Act-Onemail and password.
5 KILLER TIPS FOR CREATING LINKEDIN POSTS THAT HOOK The answer is simple: Use the Flesch-Kincaid score. This tool scores content on a scale of 1 to 100, with a higher score indicating greater reading ease. Here is a quick breakdown: Score of 90 to 100: Easily understood by an average 11-year-old. Score of 60 to 70: Understood by the average 13-to-15-year-old. REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability. OAUTH – ACT-ON DEVELOPER NETWORK OAuth Documentation There are two options for your application to gain initial authorization access to an Act-On account. For integrations that you develop in-house, where you have direct access to user account credentials, we recommend grant type: password. For integrations Read more ›PLANS & PRICING
A platform for the energetic marketer. Starting At. $900. Per Month. Get a Quote. A complete marketing automation program: Best-of-breed marketing automation. Integrates into virtually any MarTech system. Execute true multichannel marketing programs. FOUR BENEFITS OF A MULTI-GENERATIONAL WORKPLACE Four Benefits of a Multi-Generational Workplace. Act-On. Corporate. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21ACT-ON CONNECT
Please sign in to get the most from this site. You'll need an Act-Onemail and password.
BEST PRACTICES FOR EMAIL FROM NAMES AND ADDRESSES To further perfect your From address for your marketing email: Make sure your From address matches your From name. Use your main website domain or its subdomain (preferred). If it must be a separate domain, make sure the choice of wording matches the brand to maintain continuity. Create different, descriptive From addresses that identifywho
6 PROVEN MARKETING STRATEGIES TO IMPROVE YOUR CAMPAIGNS 2. Improve campaigns by tailoring. A marketing strategy related to creating personas is tailoring campaigns. This can entail both customizing your actual marketing campaign messaging, as well as researching the channels in which you send these messages. Make HOW TO HIRE THE PERFECT PERSON TO RUN YOUR SOCIAL A Klout score of 40 is about average. Anything over a 60 typically means you’re looking at a social media power user, or one of those “influencers” that drive influencer marketing. Some ad agencies require their social media people to maintain a Klout score of at least 50. Kred is the next place to check. THE 10 COMMANDMENTS OF SUCCESSFUL B2B CUSTOMER 6. Thou shalt pay attention to complaints. You know the stat – for every complaint you get, there are 26 other customers who had the same experience and just didn’t say anything. Don’t ignore or dismiss complaints. They are precious information. There’s actually research that’s shown if you respond well to a complaint, you can turn an angry customer into an advocate. WHAT IS DMARC AND HOW DOES IT AFFECT MY EMAIL DMARC stands for Domain-based Message Authentication, Reporting and Conformance . DMARC standardizes how email receivers (ISPs) perform email authentication, and gives email senders feedback. For email senders, it is an email authentication add-on designed to fit within your existing inbound email authenticating process. 3 WAYS TO KEEP DEPARTING SALES REPS FROM STEALING YOUR 3) Systems integration and security. Marketing automation systems are more effective when integrated with a CRM system, and even more so when the CRM is housed or connected to an ERP system. With this method you not only have cradle-to-grave tracking of all your revenue and marketing functions but you also have incredible levels of intimate HOW TO ENABLE OPT-OUT PERMISSIONS IN SALESFORCE User Permissions Reminder: We recommend using your Salesforce System Administrator as your Act-On connected user, therefore these Instructions are provided for the System Administrator Profile.If you are connecting to Act-On with a user that has a different profile, the Email Opt Out field must be editable for that user's profile. ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
6 PROVEN MARKETING STRATEGIES TO IMPROVE YOUR CAMPAIGNS 2. Improve campaigns by tailoring. A marketing strategy related to creating personas is tailoring campaigns. This can entail both customizing your actual marketing campaign messaging, as well as researching the channels in which you send these messages. Make appropriate choices for FOUR BENEFITS OF A MULTI-GENERATIONAL WORKPLACE Four Benefits of a Multi-Generational Workplace. Act-On. Corporate. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old CUSTOMER LIFECYCLE METRICS, PART 5: RETENTION AND Customer Journey. This is part five in a series of five blog posts that examine the metrics you should measure throughout the five stages of the customer lifecycle: Attract. Capture. Nurture. Convert. Expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to WHY IMPLEMENTING A LEAD NURTURING STRATEGY IS SO Lead nurturing software is critical to educating and converting your initial lukewarm leads into hot, ready-for-sales prospects at scale. According to an Ascend2 survey, 57 percent of marketers say a lead nurturing tool is the most valuable feature of their marketing automation software. If you’re using an adaptive marketing platform,like
3 MARKETING AUTOMATION BENEFITS FOR CROSS-SELLING 3 Marketing Automation Benefits for Cross-Selling Insurance Policies. Act-On. Customer Marketing. Marketing automation has turned out to be a game-changer for the insurance sector as its adaptive marketing capabilities help insurers rise above the crowded competition. It helps guide prospects through the buyer’s journey, providing GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability. IMAGE AND MEDIA FILE BEST PRACTICES Emails. In the Stationery section of the Composer, check the Message Width setting: For an image to stretch fully across the email, your image should be this many pixels wide. For an image to fit into one column of a two-column section, it should be 50% of your messagewidth.
USING HIDDEN FIELDS TO CAPTURE UTMS AND OTHER VALUES Add a Static Hidden Field in Classic. Navigate to Content > Forms and create or edit a Form. Click Hidden Field, and click OK. Once the field is inserted, select the proper Data Field Name by clicking the cylinder to the right and selecting from your standard field names. You may also simply type in the desired field. ACT-ON | GROWTH MARKETING AUTOMATION PLATFORMPRODUCTSOLUTIONSPRICINGLEARNPARTNERSCONTACT SALES Grow Your Business. Our marketing automation solution allows you to optimize your customers’ journeys — building continuous, customized engagement that transforms visitors into prospects. Through automated buying journeys and personalized customer experiences, we’ll help you engage prospects, optimize engagement, and buildloyalty. From
6 PROVEN MARKETING STRATEGIES TO IMPROVE YOUR CAMPAIGNS 2. Improve campaigns by tailoring. A marketing strategy related to creating personas is tailoring campaigns. This can entail both customizing your actual marketing campaign messaging, as well as researching the channels in which you send these messages. Make appropriate choices for FOUR BENEFITS OF A MULTI-GENERATIONAL WORKPLACE Four Benefits of a Multi-Generational Workplace. Act-On. Corporate. There are often many ways to solve a problem, but without a diversity of perspectives from a multi-generational workplace, those solutions may not be thought of, introduced, or considered. My 21-year-old CUSTOMER LIFECYCLE METRICS, PART 5: RETENTION AND Customer Journey. This is part five in a series of five blog posts that examine the metrics you should measure throughout the five stages of the customer lifecycle: Attract. Capture. Nurture. Convert. Expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is REST API – ACT-ON DEVELOPER NETWORK Documentation. Before you can use the Act-On APIs, you need to sign up for a free developer account, which gives you a fully functional, sandboxed version of Act-On along with access to the external-facing Act-On APIs. All API calls to Act-On Software should be made to WHY IMPLEMENTING A LEAD NURTURING STRATEGY IS SO Lead nurturing software is critical to educating and converting your initial lukewarm leads into hot, ready-for-sales prospects at scale. According to an Ascend2 survey, 57 percent of marketers say a lead nurturing tool is the most valuable feature of their marketing automation software. If you’re using an adaptive marketing platform,like
3 MARKETING AUTOMATION BENEFITS FOR CROSS-SELLING 3 Marketing Automation Benefits for Cross-Selling Insurance Policies. Act-On. Customer Marketing. Marketing automation has turned out to be a game-changer for the insurance sector as its adaptive marketing capabilities help insurers rise above the crowded competition. It helps guide prospects through the buyer’s journey, providing GENERIC AND ROLE-BASED EMAIL ADDRESSES Generic and Role-based Email Addresses. Role-based email addresses, such as info@company.com or sales@company.com, are automatically suppressed from email campaigns in Act-On. The Sent Message report calls these Prohibited System Addresses. These types of addresses are notorious for generating spam complaints and affecting deliverability. IMAGE AND MEDIA FILE BEST PRACTICES Emails. In the Stationery section of the Composer, check the Message Width setting: For an image to stretch fully across the email, your image should be this many pixels wide. For an image to fit into one column of a two-column section, it should be 50% of your messagewidth.
USING HIDDEN FIELDS TO CAPTURE UTMS AND OTHER VALUES Add a Static Hidden Field in Classic. Navigate to Content > Forms and create or edit a Form. Click Hidden Field, and click OK. Once the field is inserted, select the proper Data Field Name by clicking the cylinder to the right and selecting from your standard field names. You may also simply type in the desired field.SERVICES & SUPPORT
Spend less time solving issues and more time forging meaningful experiences for your customers. Get the best help and support around. Innovate. Support. Excel. With our industry-leading experts and support team by your side, we’ll help you employ Act-On tactics that turn consumers into loyal customers.MARKETING ANALYTICS
Marketing Dashboards. Act-On’s customizable marketing dashboards help you understand each buyer’s position in the funnel, their level of interaction with your campaigns and content, and how your strategies and tactics are impacting their buying behaviors, frequency, and amount. ACT-ON SOFTWARE STATUS Off-Schedule Platform Maintenance. Completed - The scheduled maintenance has been completed. May 19, 09:45 PDT. In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. May 19, 09:15 PDT. Scheduled - We are performing a one-off update to the Act-On platform to address an issue with loading marketing lists. HOW TO SUCCESSFULLY RESPOND TO AN RFP To test your attention to detail and ability to follow instructions. Think of your RFP response as the first impression of your potential working relationship with the vendor; that’s how they’re viewing it. Read and re-read every word of that RFP to make sure you’ve covered everything. Give them exactly what they ask: no more, no less. CRM AND MARKETING AUTOMATION INTEGRATION BEST 5) Integrate with Agility. The first month or so of your new CRM/marketing automation integration is going to be glorious. Your sales and marketing teams are going to feel connected in a way they never realized was possible, and you’re likely going to see a fairly pronounced increase in WHY IMPLEMENTING A LEAD NURTURING STRATEGY IS SO Lead nurturing software is critical to educating and converting your initial lukewarm leads into hot, ready-for-sales prospects at scale. According to an Ascend2 survey, 57 percent of marketers say a lead nurturing tool is the most valuable feature of their marketing automation software. If you’re using an adaptive marketing platform,like
LANDING PAGE PUBLIC URLS Click Content > Landing Pages. Locate the landing page and click the drop-down arrow > Edit. From the Properties tab , you can access the Public URL. In the Properties tab, you have the option to generate a new URL, a short URL, or an SEO-friendly URL. Each standard landing page URL generated by the system can be paired with a short URL or an WHAT IS DMARC AND HOW DOES IT AFFECT MY EMAIL DMARC stands for Domain-based Message Authentication, Reporting and Conformance . DMARC standardizes how email receivers (ISPs) perform email authentication, and gives email senders feedback. For email senders, it is an email authentication add-on designed to fit within your existing inbound email authenticating process. HOW TO ENABLE OPT-OUT PERMISSIONS IN SALESFORCE User Permissions Reminder: We recommend using your Salesforce System Administrator as your Act-On connected user, therefore these Instructions are provided for the System Administrator Profile.If you are connecting to Act-On with a user that has a different profile, the Email Opt Out field must be editable for that user's profile.WEBSITE PROSPECTOR
Using the Companies View. The Companies view is the default when you navigate the menu to Inbound > Website Prospector.Toggle between the Companies view and the Web Pages view with the drop-down selector at the top center of the page.. Companies View – Lets you understand who is visiting your site, how they got there, and where they’re coming from.. You can research the companies that areI accept
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