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HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of RWS ANNOUNCES REVIVAL OF LANGUAGE WEAVER BRAND 19 hours ago · RWS, the world’s leading provider of technology-enabled language, content management, and intellectual property services, today announces the return of Language Weaver, a pioneering brand in automatic language translation. Language Weaver ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. SHUTTERSTOCK RELEASED 2021 CREATIVE TRENDS REPORT Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021. The current edition is the 10th anniversary one of Creative Trends Report, highlighting both global and local trends that will inspire creative expression and CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW McCann Worldgroup Romania appointed Ionela Buta as its new COO. With over 18 years of experience in digital advertising industry, from which half as member of the MRM Romania team, Ionela Buta is promoted Chief Operations Officer McCann Worlgroup Romania. On top, she will continue to supervise the business operations of MRM Romania as CEO. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of RWS ANNOUNCES REVIVAL OF LANGUAGE WEAVER BRAND 19 hours ago · RWS, the world’s leading provider of technology-enabled language, content management, and intellectual property services, today announces the return of Language Weaver, a pioneering brand in automatic language translation. Language Weaver ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. SHUTTERSTOCK RELEASED 2021 CREATIVE TRENDS REPORT Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021. The current edition is the 10th anniversary one of Creative Trends Report, highlighting both global and local trends that will inspire creative expression and CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW McCann Worldgroup Romania appointed Ionela Buta as its new COO. With over 18 years of experience in digital advertising industry, from which half as member of the MRM Romania team, Ionela Buta is promoted Chief Operations Officer McCann Worlgroup Romania. On top, she will continue to supervise the business operations of MRM Romania as CEO. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative KPMG GUIDE ON POSTING OF WORKERS 2021 19 hours ago · Even though 2020 pulled the brake on international mobility as we knew it, it also brought new requirements in terms of international postings, as EU member states had to implement Directive 2018/957/EU into their domestic legislation. WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. INCARI RAISES SERIES A FUNDING FOR HMI DEVELOPMENT New approach to developing human-machine interfaces (HMI): the Berlin-based company Incari offers a convenient user interface for designing complex interfaces with no knowledge of programming. Havingseen success in the
TOP 10 WHITE LABEL TOOLS FOR MARKETING AGENCIES Active Campaign is a marketing automation tool for email marketing, CRM, digital marketing and messaging. It claims to be the #1 automation platform for e-commerce, digital businesses and B2B companies. They offer white label services, including custom domains, HTML/CSS rebranding, custom button colours, borders, font colours,font size, etc.
SHUTTERSTOCK RELEASED 2021 CREATIVE TRENDS REPORT Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021. The current edition is the 10th anniversary one of Creative Trends Report, highlighting both global and local trends that will inspire creative expression and SMARTBILL MEETS THE NEEDS OF CUSTOMERS 24/7 WITH THE HELP SmartBill, the Romanian market leader in billing and stock management solutions, announces its partnership with DRUID for the launch of Bill, a chatbot that will simplify how users of the application receive assistance around the clock, for a better digital userexperience.
TECH STARTUP ARCHIVES Brunch is a tech startup that aims to help web developers, designers & marketers collaborate better online through their live websitefeedback app.
RWS ANNOUNCES REVIVAL OF LANGUAGE WEAVER BRAND 19 hours ago · RWS, the world’s leading provider of technology-enabled language, content management, and intellectual property services, today announces the return of Language Weaver, a pioneering brand in automatic language translation. KREATIVITET & KOMMUNIKATION AND EFFIE WORLDWIDE PARTNER TO Kreativitet & Kommunikation, the professional body that advocates to create the world’s best framework conditions for companies working with creativity, communication and innovation in Denmark, joins theEffie network.
BRUNCH, THE ROMANIAN APP FOR ONLINE COLLABORATION Brunch is a tech startup that aims to help web developers, designers & marketers collaborate better online through their live website feedback app. The product is built by Andrei Stoica, CEO and Razvan Statescu, CTO and funded by Ulpia Ventures, founded by Mihai Ivascu. The funds from this round will be used to further develop the app and international scaling. ADHUGGER | EMBRACING ADVERTISING! Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to be used until then, also followed almost exactly two years later in June 2020. ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano,Bitcoin Cash,
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW Ionela Buta, Chief Operations Officer McCann Worldgroup Romania si Chief Executive Officer MRM Romania. Almost my entire career was in advertising, in digital, so one can say that I “grew” in this context and I believe that helped me a lot. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADHUGGER | EMBRACING ADVERTISING! Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to be used until then, also followed almost exactly two years later in June 2020. ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano,Bitcoin Cash,
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW Ionela Buta, Chief Operations Officer McCann Worldgroup Romania si Chief Executive Officer MRM Romania. Almost my entire career was in advertising, in digital, so one can say that I “grew” in this context and I believe that helped me a lot. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing toCRYPTO ARCHIVES
Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on TOP 10 WHITE LABEL TOOLS FOR MARKETING AGENCIES To streamline and improve monotonous operational tasks, white-label solutions prove to be a great solution, especially for marketing agencies looking to scale. In CULTIVATING STRONGER CUSTOMER RELATIONS: WHY & HOW? Pixabay CC0 License. Reward Loyalty. Most businesses run promotions and special deals to attract new customers. While this is a great way to increase your client base, you must not ignore the need to focus on retention rates too. PHNX AWARDS RETURNS WITH 2021 EDITION Founder Philippe Paget comments: “We can’t create a new world, but we definitely need to transform the old one.” As with last year’s event, the uniquely diverse jury will include creatives, agency leaders, brands, consultants, journalists, strategists – in other words, people from every corner of the communications industry. THE 2021 SPRING TOMMY ICONS COLLECTION HAS BEEN LAUNCHED Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the Ocean Drive, offering for all fashion lovers an elegant and artisanal perspective of some emblematic pieces. FAILING FASTER DOESN’T WORK FOR EVERYONE, BUT IT’S STILL A One of the most difficult things to grasp when it comes to succeeding as a business owner is being able to identify the many different paths to success. There’s no such thing as a one-way street to a successful business that everyone walks. ADHUGGER | EMBRACING ADVERTISING! Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to be used until then, also followed almost exactly two years later in June 2020. HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW Ionela Buta, Chief Operations Officer McCann Worldgroup Romania si Chief Executive Officer MRM Romania. Almost my entire career was in advertising, in digital, so one can say that I “grew” in this context and I believe that helped me a lot. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the ADHUGGER | EMBRACING ADVERTISING! Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to be used until then, also followed almost exactly two years later in June 2020. HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’. BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. MCCANN WORLDGROUP ROMANIA APPOINTED IONELA BUTA AS ITS NEW Ionela Buta, Chief Operations Officer McCann Worldgroup Romania si Chief Executive Officer MRM Romania. Almost my entire career was in advertising, in digital, so one can say that I “grew” in this context and I believe that helped me a lot. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. PHNX AWARDS RETURNS WITH 2021 EDITION Founder Philippe Paget comments: “We can’t create a new world, but we definitely need to transform the old one.” As with last year’s event, the uniquely diverse jury will include creatives, agency leaders, brands, consultants, journalists, strategists – in other words, people from every corner of the communications industry. THE 2021 SPRING TOMMY ICONS COLLECTION HAS BEEN LAUNCHED Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the Ocean Drive, offering for all fashion lovers an elegant and artisanal perspective of some emblematic pieces.CRYPTO ARCHIVES
Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on GLOBAL LUXURY LIFESTYLE GROUP QUINTESSENTIALLY EXPANDS ITS The world’s leading luxury lifestyle group Quintessentially is thrilled to announce the expansion of its business in the CEE, by launching an office in Bucharest, Romania. The operations will be run by Orlando Docan, co-founder and CEO Romania and Moldova. With over 20 years spent catering to the world’s most discerning clientele and premium brands, Quintessentially is excited to bring CULTIVATING STRONGER CUSTOMER RELATIONS: WHY & HOW? Pixabay CC0 License. Reward Loyalty. Most businesses run promotions and special deals to attract new customers. While this is a great way to increase your client base, you must not ignore the need to focus on retention rates too. TOP 10 WHITE LABEL TOOLS FOR MARKETING AGENCIES To streamline and improve monotonous operational tasks, white-label solutions prove to be a great solution, especially for marketing agencies looking to scale. In FAILING FASTER DOESN’T WORK FOR EVERYONE, BUT IT’S STILL A One of the most difficult things to grasp when it comes to succeeding as a business owner is being able to identify the many different paths to success. There’s no such thing as a one-way street to a successful business that everyone walks. ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. PHNX AWARDS RETURNS WITH 2021 EDITION Founder Philippe Paget comments: “We can’t create a new world, but we definitely need to transform the old one.” As with last year’s event, the uniquely diverse jury will include creatives, agency leaders, brands, consultants, journalists, strategists – in other words, people from every corner of the communications industry. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. PHNX AWARDS RETURNS WITH 2021 EDITION Founder Philippe Paget comments: “We can’t create a new world, but we definitely need to transform the old one.” As with last year’s event, the uniquely diverse jury will include creatives, agency leaders, brands, consultants, journalists, strategists – in other words, people from every corner of the communications industry. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing toCRYPTO ARCHIVES
Crypto: The countries most interested in Ether. Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether. Unlike its closest crypto rival Bitcoin, people can build applications May 27, 2021. May 27, 2021. Newsroom Business, Digital & Media, Finances, Studies. THE 2021 SPRING TOMMY ICONS COLLECTION HAS BEEN LAUNCHED Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the Ocean Drive, offering for all fashion lovers an elegant and artisanal perspective of some emblematic pieces. FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. BEAUTIFUL NEW BRAND FILM LAUNCHED FOR JAMES JOYCE GIN James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the ad subverts the typical alcohol genre in a unique celebration of emotionalexperience.
ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
PHNX AWARDS RETURNS WITH 2021 EDITION Founder Philippe Paget comments: “We can’t create a new world, but we definitely need to transform the old one.” As with last year’s event, the uniquely diverse jury will include creatives, agency leaders, brands, consultants, journalists, strategists – in other words, people from every corner of the communications industry. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative ADHUGGER | EMBRACING ADVERTISING! Anton Gherca (g7): “At Shopgrade we will be joined by professionals whom we highly respect”. 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of HOW WILL THE NEW SHOPPING BEHAVIOUR LOOK LIKE WE FIND OUT 13 speakers, 4 panels. A full day dedicated to retail marketing, on June 3rd 2021, at the Herăstrău Complex, the Diplomat hall, where the 3rd edition of Shopgrade will take place. The event that grew from one year to another is concentrated on the discovering of CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
BAMM'S LIFE THROUGH A GAMING LENS: AN IMMERSIVE INSIGHT Global insight agency BAMM reveals a brighter and darker side of the gamer’s gamut, in a new documentary film shot almost entirely using ‘inside-out’ visual ethnography. Told through the lens of casual and committed gamers and industry experts in the UK and US (2), Life Through a Gaming Lens is an immersive dive into the unreal yet very real in-game lives of this audience. DEVERE GROUP ADDED PAX GOLD (PAXG) TO DEVERE CRYPTO deVere Group added Pax Gold (PAXG) to deVere Crypto to join other major digital currencies including Bitcoin, Ethereum, Dash, Cardano, Bitcoin Cash, XRP and Dogecoin. Each PAXG token is backed by a piece of London Good Delivery gold bar, kept in Brink’s gold vaults, which is the approved storage company of the London Bullion MarketAssociation.
PHNX AWARDS RETURNS WITH 2021 EDITION Founder Philippe Paget comments: “We can’t create a new world, but we definitely need to transform the old one.” As with last year’s event, the uniquely diverse jury will include creatives, agency leaders, brands, consultants, journalists, strategists – in other words, people from every corner of the communications industry. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. 5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing toCRYPTO ARCHIVES
Crypto: The countries most interested in Ether. Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether. Unlike its closest crypto rival Bitcoin, people can build applications May 27, 2021. May 27, 2021. Newsroom Business, Digital & Media, Finances, Studies. THE 2021 SPRING TOMMY ICONS COLLECTION HAS BEEN LAUNCHED Tommy Hilfiger has launched the Spring 2021 TOMMY ICONS Womenswear collection. It is inspired by the mood specific to the Palm Beach country clubs and the colorful architecture of the Ocean Drive, offering for all fashion lovers an elegant and artisanal perspective of some emblematic pieces. FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. BEAUTIFUL NEW BRAND FILM LAUNCHED FOR JAMES JOYCE GIN James Joyce Gin releases a new brand film that celebrates two of the authors greatest works, ‘Finnegan’s Wake’ and ‘The Dead’. Directed by Dermot Malone and produced by Banjoman, the ad subverts the typical alcohol genre in a unique celebration of emotionalexperience.
ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’.ALPEN ARCHIVES
Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. ADHUGGER | EMBRACING ADVERTISING! As Some SMEs Reopen for Business, E-commerce Remains Key for Sustainable Growth. The pandemic restrictions are being slowly loosened, and the usual brick-and-mortar stores in countries like the United Kingdom, Ireland, France and Czech Republic, are being opened again, while some states in the U.S. are planning May 28, 2021. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to O2 AND SERVICEPLAN BUBBLE STAGE FREEDOM OF CHOICE ON THE O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage. March 15, 2021. March 15, 2021. Maggie Hanson Ads, Advertising. Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O 2 are drawing attention to the O 2 Select & Stream offer on TV, online, print and OOH. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADFORUM LAUNCHES PHNX, AN UNIQUE, FREE-TO-ENTER ONLINE AdForum launches a unique, free-to-enter online competition and a n online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity.. Over the past 20 years AdForum has existed to celebrate advertisingcreativity.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. THE EVENING STANDARD APPOINTED JAMES WHITE AS NEW The Evening Standard announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. SENAIN KHESHGI AND JONATHON KER PARTNER TO LAUNCH MAJORITY Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to ADHUGGER | EMBRACING ADVERTISING! As Some SMEs Reopen for Business, E-commerce Remains Key for Sustainable Growth. The pandemic restrictions are being slowly loosened, and the usual brick-and-mortar stores in countries like the United Kingdom, Ireland, France and Czech Republic, are being opened again, while some states in the U.S. are planning May 28, 2021. CARLNANN - NEW IDENTITY AFTER BREAKING FROM FCB NETWORK This advertising agency had its origins in the Centrales Annoncen Buero William Wilkens, founded in 1876, Germany’s first advertising agency ever. After breaking away from the international FCB network, CarlNann, the owner-managed boutique agency in Hamburg’s Harbour City, emerged from it last summer. Everything that has made upCarlNann
5 STEPS TO HONE A BRAND Image Source – CC0 License. There are many different variables that have to be negotiated when putting in place a winning branding strategy. The wrong approach in any one of the areas discussed above will run the risk of putting the brand at risk and failing to O2 AND SERVICEPLAN BUBBLE STAGE FREEDOM OF CHOICE ON THE O2 and Serviceplan Bubble Stage Freedom of Choice on the Big Stage. March 15, 2021. March 15, 2021. Maggie Hanson Ads, Advertising. Under the slogan “We have the entertainment. You have the choice”, Serviceplan Bubble and O 2 are drawing attention to the O 2 Select & Stream offer on TV, online, print and OOH. CUSTOMER EXPERIENCE THRIVES ON DIGITAL TRANSFORMATION IN The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, including Romania, uncovers a shift in values and behavior, as customers become increasingly vulnerable and less in control than ever before, resulting in a fundamental transformation in how people interact with brands. ADFORUM LAUNCHES PHNX, AN UNIQUE, FREE-TO-ENTER ONLINE AdForum launches a unique, free-to-enter online competition and a n online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity.. Over the past 20 years AdForum has existed to celebrate advertisingcreativity.
BARILLA AND PUBLICIS ITALY LAUNCH PLAYLIST TIMER ON The secret to cooking pasta to perfection lies in the right cooking time.That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative TMWI APPOINTS UK SALES DIRECTOR AS IT PURSUES FURTHER September 13, 2020. Cristina Blanaru Business, People. Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK Sales Director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was Regional Commercial Director for eight years. THE EVENING STANDARD APPOINTED JAMES WHITE AS NEW The Evening Standard announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.. In a newly created role, White will be responsible for all revenue lines across the multi-platform news brand, read by 2.5 million adults daily. SENAIN KHESHGI AND JONATHON KER PARTNER TO LAUNCH MAJORITY Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to FCB TO HANDLE CREATIVE AND BTL STRATEGY FOR AVON IN FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. ALPEN CELEBRATES 50TH BIRTHDAY WITH BRAND RELAUNCH Alpen, the UK’s number one muesli1, is celebrating its 50th birthday this June with a major brand relaunch. The £2million investment includes new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up & Alpen’.CRYPTO ARCHIVES
Crypto: The countries most interested in Ether. Cryptocurrency has become more prominent than ever before and one of the digital coins making the most noise is Ether. Unlike its closest crypto rival Bitcoin, people can build applications May 27, 2021. May 27, 2021. Newsroom Business, Digital & Media, Finances, Studies. CLIMATE NEUTRALITY IN THE ADVERTISING MARKET: MEDIAPLUS Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 – has initiated the “Green GRP”. CONTACT & NEWSLETTER You can get in touch with us anytime at adhuggergmail.com, cristinaadhugger.net or marketing adhugger.net for advertising, advertorials, partnerships or special projects. Or use the form below. * indicates required field ITV CREATIVE LAUNCH THE LOVE ISLAND 2021 CAMPAIGN Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it isnot a drill. ITV
EASE OF USE AND WHY THAT'S IMPORTANT FOR YOUR BUSINESS Relieves Pressure On Customer Service. When your business is easy to use, it will relieve some of the pressure on customer services. Not as many people are going to be calling to ask for help, or emailing to say that they don’t understand something. Your customers are the backbone of your business, but that doesn’t mean that you can reply WHAT TO DO WHEN MARKETING ISN'T YOUR STRONG POINT? Keep It Simple. Sometimes, you just have to keep it simple. Stop overthinking it, stop trying to do too many things at once, and just strip it all back. Choose one channel, master it, see results, then add another into the mix. Overcomplicating it can be overwhelming and way too hard to manage. SHUTTERSTOCK RELEASED 2021 CREATIVE TRENDS REPORT Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021. The current edition is the 10th anniversary one of Creative Trends Report, highlighting both global and local trends that will inspire creative expression and NESCAFE PUTS THE "GOOD" BACK IN "GOOD MORNING", IN AN Nescafe and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually get out ofconfinement. For
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BLACK FRIDAY: THE FASHION DAYS COMMON SENSE EDITION ENDED, BUT THEDONATIONS CONTINUE
GABRIEL EREMIA (ARCTIC): “THE STRATEGY WE HAVE BEEN BUILDING ON FOR FIVE YEARS AIMS TO BRING US CLOSER TO THE YOUNGER TARGET” CONSONANT SKIN+CARE & ZULU ALPHA KILO REINVENT A BROKEN INDUSTRYFORMULA
STUDY: COVID-19 FORCES ONE OF THE BIGGEST SURGES IN TECHNOLOGY INVESTMENT IN HISTORY SWEDEN’S OUTDOOR IMPACT IS LATEST NATIONAL OUT OF HOME ASSOCIATION TO JOIN THE WORLD OUT OF HOME ORGANIZATION GLOBALWORTH LAUNCHES I MISS MY OFFICE CAMPAIGN CORONA LAUNCHES “FREE RANGE HUMANS” CONTENT SERIES COMSCORE ANNOUNCES NEW AGREEMENT WITH ANZU FOR MOBILE IN-GAME AUDIENCE MEASUREMENT OF DISPLAY AND VIDEO OOH TOMMY HIRES CHRIS EARNSHAW AS COMMERCIAL DIRECTOR TO WORK ALONGSIDE GLOBAL PARTNER IAIN CHAPMAN MSL THE PRACTICE TO HANDLE LOCAL COMMUNICATION FOR NESPRESSO INROMANIA
DEPT STRENGTHENS US PRESENCE WITH DIGITAL DESIGN AGENCY BASIC® SHUTTERSTOCK LAUNCHED SHUTTERSTOCK STUDIOS BLACK FRIDAY: THE FASHION DAYS COMMON SENSE EDITION ENDED, BUT THEDONATIONS CONTINUE
GABRIEL EREMIA (ARCTIC): “THE STRATEGY WE HAVE BEEN BUILDING ON FOR FIVE YEARS AIMS TO BRING US CLOSER TO THE YOUNGER TARGET” CONSONANT SKIN+CARE & ZULU ALPHA KILO REINVENT A BROKEN INDUSTRYFORMULA
STUDY: COVID-19 FORCES ONE OF THE BIGGEST SURGES IN TECHNOLOGY INVESTMENT IN HISTORY SWEDEN’S OUTDOOR IMPACT IS LATEST NATIONAL OUT OF HOME ASSOCIATION TO JOIN THE WORLD OUT OF HOME ORGANIZATION GLOBALWORTH LAUNCHES I MISS MY OFFICE CAMPAIGN__
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STUDY: COVID-19 FORCES ONE OF THE BIGGEST SURGES IN TECHNOLOGY INVESTMENT IN HISTORY Companies spent the equivalent of around US$15bn extra a week on technology to enable safe and secure home working during COVID-19, reveals the 2020 KPMG / Harvey Nash CIO Survey. November 23, 2020November 23, 2020Newsroom Business
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SWEDEN’S OUTDOOR IMPACT IS LATEST NATIONAL OUT OF HOME ASSOCIATION TO JOIN THE WORLD OUT OF HOME ORGANIZATION Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited November 23, 2020November 23, 2020 Newsroom Advertising, Business
, Digital & Media
, Marketing
, OOH / DOOH
GLOBALWORTH LAUNCHES I MISS MY OFFICE CAMPAIGN Globalworth, the leading office investor in Central and Eastern Europe (CEE), is launching the radio and digital campaign I miss my office, based on its tenants’ reactions and feedback. More than November 23, 2020November 23, 2020Newsroom Ads
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CORONA LAUNCHES “FREE RANGE HUMANS” CONTENT SERIES On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this November 23, 2020November 23, 2020 Cristina Blanaru Ads,
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COMSCORE ANNOUNCES NEW AGREEMENT WITH ANZU FOR MOBILE IN-GAME AUDIENCE MEASUREMENT OF DISPLAY AND VIDEO Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The November 23, 2020November 23, 2020 Cristina Blanaru Ads,
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OOH TOMMY HIRES CHRIS EARNSHAW AS COMMERCIAL DIRECTOR TO WORK ALONGSIDE GLOBAL PARTNER IAIN CHAPMAN OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director. Alongside OOH Tommy’s Global Partner Iain Chapman (formerly GroupSales Director
November 22, 2020November 22, 2020 Cristina Blanaru Business, Digital & Media
, Marketing
, OOH / DOOH
, People
MSL THE PRACTICE TO HANDLE LOCAL COMMUNICATION FOR NESPRESSO INROMANIA
MSL The Practice was selected to be Nespresso’s communication agency in Romania, following a pitch in which were involved some of the top local PR agencies. Nespresso, division of November 22, 2020November 22, 2020 Cristina Blanaru Business, Digital & Media
, Marketing
, PR
, Social Media
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Specialized Communication DEPT STRENGTHENS US PRESENCE WITH DIGITAL DESIGN AGENCY BASIC® Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a leading digital agency in Europe. November 22, 2020November 22, 2020Cristina Blanaru
Advertising ,
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Business , Digital &Media , Marketing
SHUTTERSTOCK LAUNCHED SHUTTERSTOCK STUDIOS Shutterstock, Inc. announced the official launch of the highly anticipated Shutterstock Studios along with the hire of their new Head of Global Production, Aiden Darné. This new creative division extends November 22, 2020November 23, 2020 Cristina Blanaru Business, Digital & Media
BLACK FRIDAY: THE FASHION DAYS COMMON SENSE EDITION ENDED, BUT THEDONATIONS CONTINUE
Fashion Days, the fashion online market leader in Romania, ended Sunday the biggest sales event of the year. During November 11-15th were sold almost 450.000 products while the donations in November 19, 2020November 19, 2020 Romanita Oprea Business, e-Commerce
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* Study: COVID-19 forces one of the biggest surges in technology investment in history * Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization * Globalworth launches I MISS MY OFFICE campaign * Corona launches “Free Range Humans” content series * Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and VideoCATEGORIES
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