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WINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and MelbourneFEDERAL BUDGET
The federal government has allocated $1.2 billion to building Australia’s digital future through the Digital Economy Strategy. The move has been widely welcomed. David Fairfull, CEO and co FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the BRENT HILL DEPARTS SOUTH AUSTRALIAN TOURISM COMMISSION Brent Hill. Experienced marketing and advertising professional Erik de Roos is joining the South Australian Tourism Commission (SATC) as thenew
CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise ELEVENCOM MAKES 'PERFECTLY PREDICTABLE' AD FOR NEW AVOCADO 0:00. 0:00 / 0:30. Live. •. The campaign will run across TV, digital and social channels. Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and MelbourneFEDERAL BUDGET
The federal government has allocated $1.2 billion to building Australia’s digital future through the Digital Economy Strategy. The move has been widely welcomed. David Fairfull, CEO and co FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the BRENT HILL DEPARTS SOUTH AUSTRALIAN TOURISM COMMISSION Brent Hill. Experienced marketing and advertising professional Erik de Roos is joining the South Australian Tourism Commission (SATC) as thenew
CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise ELEVENCOM MAKES 'PERFECTLY PREDICTABLE' AD FOR NEW AVOCADO 0:00. 0:00 / 0:30. Live. •. The campaign will run across TV, digital and social channels. Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
MFA LAUNCHES 2021 AWARDS The Media Federation of Australia (MFA) has launched its 2021 awards, calling on media agency members to submit their best work. The MFAAwards,
ADVERTISING INDUSTRY AUSTRALIA OUTLOOK 2020 Getty. AdNews spoke to industry players by sector to get their predictions and outlook for Australia's advertising industry in 2020. The year was challenging with ad spend, as measured by SMI LONG READ - TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL This first appeared in the May/June edition of AdNews. Subscribe here to make sure you get your copy. Television is shining white hot in the media agency playbook as advertisers scramble to get YOUNG GUN: MEDIACOM MARKETPLACE INVESTMENT MANAGER Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and MOVERS & SHAKERS: OGILVY, R.M.WILLIAMS, AANA It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the some of the biggest moves this week. Ogilvy boosts data intelligence VISA PROMOTES NATALIE LOCKWOOD TO HEAD OF MARKETING 1 day ago · Visa has promoted Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific. Lockwood joined Visa in 2016 as head of client relationship STATE OF ORIGIN DOMINATES FOR NINE The first game of the State of Origin series attracted just under two million metro viewers last night. Game 1, which kicked off at 8.10pm, attracted 1.911 million metro viewers on Nine, making it NINE REVEALS FIRST CAMPAIGNS FOR STATE OF ORIGINALITY Nine has unveiled a selection of entries in its State of Originality competition as part of the first game of the State of Origin series. South Australia Tourism, Google, McDonald’s, and MENULOG DELIVERS 20 CONTEXTUAL TV ADS AND SOCIAL VIDEOS Food delivery app Menulog has delivered a second serve of NRL greats in its latest integrated campaign as official broadcast sponsor for the 2021 State of Origin Series, bringing to life the THIRTY YEARS OF TOURISM AUSTRALIA: A HISTORY OF ICONIC ADS The body has a history of iconic advertising, from Paul Hogan saying G'day, to Lara Bingle yelling 'Where the bloody hell are you?'. We take a look at 30 years of tourism ads. HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and MelbourneFEDERAL BUDGET
The federal government has allocated $1.2 billion to building Australia’s digital future through the Digital Economy Strategy. The move has been widely welcomed. David Fairfull, CEO and co FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the BRENT HILL DEPARTS SOUTH AUSTRALIAN TOURISM COMMISSION Brent Hill. Experienced marketing and advertising professional Erik de Roos is joining the South Australian Tourism Commission (SATC) as thenew
CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise ELEVENCOM MAKES 'PERFECTLY PREDICTABLE' AD FOR NEW AVOCADO 0:00. 0:00 / 0:30. Live. •. The campaign will run across TV, digital and social channels. Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and MelbourneFEDERAL BUDGET
The federal government has allocated $1.2 billion to building Australia’s digital future through the Digital Economy Strategy. The move has been widely welcomed. David Fairfull, CEO and co FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the BRENT HILL DEPARTS SOUTH AUSTRALIAN TOURISM COMMISSION Brent Hill. Experienced marketing and advertising professional Erik de Roos is joining the South Australian Tourism Commission (SATC) as thenew
CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise ELEVENCOM MAKES 'PERFECTLY PREDICTABLE' AD FOR NEW AVOCADO 0:00. 0:00 / 0:30. Live. •. The campaign will run across TV, digital and social channels. Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
MFA LAUNCHES 2021 AWARDS The Media Federation of Australia (MFA) has launched its 2021 awards, calling on media agency members to submit their best work. The MFAAwards,
ADVERTISING INDUSTRY AUSTRALIA OUTLOOK 2020 Getty. AdNews spoke to industry players by sector to get their predictions and outlook for Australia's advertising industry in 2020. The year was challenging with ad spend, as measured by SMI YOUNG GUN: MEDIACOM MARKETPLACE INVESTMENT MANAGER Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and MOVERS & SHAKERS: OGILVY, R.M.WILLIAMS, AANA 1 day ago · It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the some of the biggest moves this week. Ogilvy boosts data intelligence NINE REVEALS FIRST CAMPAIGNS FOR STATE OF ORIGINALITY Nine has unveiled a selection of entries in its State of Originality competition as part of the first game of the State of Origin series. South Australia Tourism, Google, McDonald’s, and VISA PROMOTES NATALIE LOCKWOOD TO HEAD OF MARKETING 1 day ago · Visa has promoted Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific. Lockwood joined Visa in 2016 as head of client relationship STATE OF ORIGIN DOMINATES FOR NINE The first game of the State of Origin series attracted just under two million metro viewers last night. Game 1, which kicked off at 8.10pm, attracted 1.911 million metro viewers on Nine, making it MENULOG DELIVERS 20 CONTEXTUAL TV ADS AND SOCIAL VIDEOS Food delivery app Menulog has delivered a second serve of NRL greats in its latest integrated campaign as official broadcast sponsor for the 2021 State of Origin Series, bringing to life the THIRTY YEARS OF TOURISM AUSTRALIA: A HISTORY OF ICONIC ADS The body has a history of iconic advertising, from Paul Hogan saying G'day, to Lara Bingle yelling 'Where the bloody hell are you?'. We take a look at 30 years of tourism ads. OGILVY BOOSTS DATA INTELLIGENCE OFFERING WITH APPOINTMENT Ogilvy Australia has appointed Mark Albert as chief data and analytics officer to further enhance its data intelligence offering. Albert will lead the data practice across the Ogilvy ANZ Network HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and MelbourneFEDERAL BUDGET
The federal government has allocated $1.2 billion to building Australia’s digital future through the Digital Economy Strategy. The move has been widely welcomed. David Fairfull, CEO and co FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the BRENT HILL DEPARTS SOUTH AUSTRALIAN TOURISM COMMISSION Brent Hill. Experienced marketing and advertising professional Erik de Roos is joining the South Australian Tourism Commission (SATC) as thenew
CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC MELBOURNE AGENCY'S AUDITING TOOL FINDS $3 BILLION WASTED An analysis by the tool found that almost a third of digital media ad spend, or around $3 billion, across the 300 advertisers is wasted eachyear. “We
THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in A LOOK INTO LIBERAL AND LABOR’S AD STRATEGY A look into Liberal and Labor’s ad strategy. As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and MelbourneFEDERAL BUDGET
The federal government has allocated $1.2 billion to building Australia’s digital future through the Digital Economy Strategy. The move has been widely welcomed. David Fairfull, CEO and co FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the BRENT HILL DEPARTS SOUTH AUSTRALIAN TOURISM COMMISSION Brent Hill. Experienced marketing and advertising professional Erik de Roos is joining the South Australian Tourism Commission (SATC) as thenew
CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC MELBOURNE AGENCY'S AUDITING TOOL FINDS $3 BILLION WASTED An analysis by the tool found that almost a third of digital media ad spend, or around $3 billion, across the 300 advertisers is wasted eachyear. “We
THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in A LOOK INTO LIBERAL AND LABOR’S AD STRATEGY A look into Liberal and Labor’s ad strategy. As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
LONG READ - TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL 20 hours ago · This first appeared in the May/June edition of AdNews. Subscribe here to make sure you get your copy. Television is shining white hot in the media agency playbook as THE BEST ADS OF 2020 SO FAR From Snoop Dogg’s update on the Menulog jingle, to Libra’s Womb Stories, these are some of the best campaigns to come out in the first half of 2020. Saatchi & Saatchi Australia chief creative MOVERS & SHAKERS: OGILVY, R.M.WILLIAMS, AANA 19 hours ago · It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the some of the biggest moves this week. Ogilvy boosts data intelligence PODCAST RANKER: TOTAL DOWNLOADS PASS 50M FOR MAY 19 hours ago · Audioboom’s Casefile True Crime continues to be the most downloaded podcast in Australia, according to the latest Podcast Ranker. The show dominated the May rankings, released by VISA PROMOTES NATALIE LOCKWOOD TO HEAD OF MARKETING 17 hours ago · Visa has promoted Natalie Lockwood to the role of vice president, head of marketing, Australia, New Zealand and South Pacific. Lockwood joined Visa in 2016 as head of client relationship EXCLUSIVE - WHAT THE GOOGLE AND FACEBOOK CONTENT DEALS 20 hours ago · The final content deal made by Nine Entertainment with Google and Facebook is commercial-in-confidence. None of the major news groups have provided dollar levels on the deals. News Corpwould only
HARDHAT ACCELERATES SYDNEY GROWTH WITH APPOINTMENT OF KATE 19 hours ago · Independent creative agency Hardhat has appointed former WPP AUNZ group client director Kate Walker as general manager -Sydney, further
BWS GOES BACK TO THE MIDDLE AGES, 'BEFORE CONVENIENCE' VIA 18 hours ago · BWS leverages its "unparalleled" convenience against competitors when it comes to buying drinks in its latest integratedcampaign. The work
LEVI'S PARTNERS WITH HABITAT FOR HUMANITY AUSTRALIA 19 hours ago · Levi’s Australia and New Zealand has come together with not-for-profit housing organisation Habitat for Humanity Australia to create a new campaign for Levi’s Workwear. THIRTY YEARS OF TOURISM AUSTRALIA: A HISTORY OF ICONIC ADS The body has a history of iconic advertising, from Paul Hogan saying G'day, to Lara Bingle yelling 'Where the bloody hell are you?'. We take a look at 30 years of tourism ads. HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and Melbourne CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC MELBOURNE AGENCY'S AUDITING TOOL FINDS $3 BILLION WASTED An analysis by the tool found that almost a third of digital media ad spend, or around $3 billion, across the 300 advertisers is wasted each year. “We built Prometheus because internal marketing THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise A LOOK INTO LIBERAL AND LABOR’S AD STRATEGY A look into Liberal and Labor’s ad strategy. As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it IPG LAUNCHES MATTERKIND, RETIRES CADREON BRAND Locally, Cadreon CEO Clay Gill will head up Mattterkind after joining IPG late last year from The Trade Desk. Matterkind will use data assets from Acxiom, which was acquired by IPG for $2.3 HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and Melbourne CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC MELBOURNE AGENCY'S AUDITING TOOL FINDS $3 BILLION WASTED An analysis by the tool found that almost a third of digital media ad spend, or around $3 billion, across the 300 advertisers is wasted each year. “We built Prometheus because internal marketing THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise A LOOK INTO LIBERAL AND LABOR’S AD STRATEGY A look into Liberal and Labor’s ad strategy. As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it IPG LAUNCHES MATTERKIND, RETIRES CADREON BRAND Locally, Cadreon CEO Clay Gill will head up Mattterkind after joining IPG late last year from The Trade Desk. Matterkind will use data assets from Acxiom, which was acquired by IPG for $2.3 MFA LAUNCHES 2021 AWARDS 1 day ago · The Media Federation of Australia (MFA) has launched its 2021 awards, calling on media agency members to submit their best work. The MFA Awards, STATE OF ORIGIN DOMINATES FOR NINE 5 hours ago · The first game of the State of Origin series attracted just under two million metro viewers. Game 1, which kicked off at 8.10pm, attracted 1.911 million metro viewers on Nine, making it themost
YOUNG GUN: MEDIACOM MARKETPLACE INVESTMENT MANAGER 2 hours ago · Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles,people and
COATES HIRE LAUNCHES REBRAND AT STATE OF ORIGIN 6 hours ago · The company formerly known as Coates Hire relaunched its brand this week as Coates, an end-to-end solutions company spanning equipment hire, PITCH WRAP: BAYER, CLICK FRENZY, ADELAIDE HILLS 6 hours ago · This week Bayer announced a global review of its media accounts, while Mindshare, Wunderman Thompson and Culture Crop pickedup new accounts.
TRUST US: YOU’VE GOT THIS 1 day ago · This first appeared in the May/June edition of AdNews. Subscribe here to make sure you get your copy. Bec Brown is known to move people to tears. Every year she bakes commercial quantities of A 'VICTORY FOR THE GREAT AUSTRALIAN ART OF TAKING THE 3 hours ago · The Federal Court has confirmed that logos and other copyrighted material can be used without infringemement of the owner's rights as long as it THE BODY SHOP BRINGS GLOBAL SELF LOVE UPRISING CAMPAIGN TO 5 hours ago · The Body Shop has brought its global effort of championing self-love in a world where self-doubt is still the norm to Australia with a campaign created for IMOGEN HEWITT ON CRIMPING SHEARS, SAVING JOBS, AND 7 hours ago · Editor's Picks. Two creatives lose their jobs, walk into a bar and find a punch line Harold Mitchell on the Packers, the Big Banana, debt, junkets and his autobiography FIRST RADIO RATINGS 2021 Nine’s 2GB and 3AW started the year on top of the radio ratings. 2GB led the total ratings in Sydney with 14.4% (up from 13.8%) of the share, as well as the breakfast slot at 18.1%, up from 17.1%. HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and Melbourne CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC MELBOURNE AGENCY'S AUDITING TOOL FINDS $3 BILLION WASTED An analysis by the tool found that almost a third of digital media ad spend, or around $3 billion, across the 300 advertisers is wasted each year. “We built Prometheus because internal marketing THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise A LOOK INTO LIBERAL AND LABOR’S AD STRATEGY A look into Liberal and Labor’s ad strategy. As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it IPG LAUNCHES MATTERKIND, RETIRES CADREON BRAND Locally, Cadreon CEO Clay Gill will head up Mattterkind after joining IPG late last year from The Trade Desk. Matterkind will use data assets from Acxiom, which was acquired by IPG for $2.3 HOME - ADNEWSNEWSOPINIONSCAMPAIGNSCURRENT ISSUECOLLECTIONSAOTY AWARDWINNERS 1987-2017
The General Store appoints Chris Scott as ECD 4 days ago. Federal Budget - The $1.2 billion Digital Economy Strategy 4 days ago. Australia's King Kong agency from $50 to $50 million 4 days ago FOXTEL'S PANDEMIC RESURGENCE PUSHES SUBSCRIBERS TO RECORD Foxtel's pandemic resurgence pushes subscribers to record 3.5 million. Foxtel subscribers grew to a record 3.541 million in the March quarter, up 21% on the same three months last year, as the THIRD RADIO RATINGS: NINE RADIO SLIPS, WHILE KIIS Third radio ratings: Nine radio slips, while KIIS breakfast rises. Nine’s 2GB and 3AW have seen a decline in audience share but both continue to hold their top spots across Sydney and Melbourne CATFISH ARE THE NEW STARS OF BARISTA BROS' NO ADDED SUGAR The campaign, created by BMF, will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours they enjoy, now with no added sugar. The TVC MELBOURNE AGENCY'S AUDITING TOOL FINDS $3 BILLION WASTED An analysis by the tool found that almost a third of digital media ad spend, or around $3 billion, across the 300 advertisers is wasted each year. “We built Prometheus because internal marketing THE AGENCIES BEHIND UNLTD'S $300,000 CAMPAIGN FOR The agencies behind UnLtd's $300,000 campaign for HeartKids. donate. Social purpose organisation UnLtd pulled together a coalition of major businesses to create the impactful "Things can change in M&C SAATCHI CHAIRMAN TOM DERY RETIRES M&C Saatchi chairman Tom Dery is retiring after 24 years with the agency group, helping found its operations within the Asia Pacific. Heexited his role as
RAMS MAKES AN 'OBVIOUS' STATEMENT IN LATEST CAMPAIGN VIA Saatchi & Saatchi has developed an integrated campaign for RAMS that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise A LOOK INTO LIBERAL AND LABOR’S AD STRATEGY A look into Liberal and Labor’s ad strategy. As the first full week of the campaign draws to a close and the so called “truce” comes into effect for the Easter long weekend and ANZAC Day, it IPG LAUNCHES MATTERKIND, RETIRES CADREON BRAND Locally, Cadreon CEO Clay Gill will head up Mattterkind after joining IPG late last year from The Trade Desk. Matterkind will use data assets from Acxiom, which was acquired by IPG for $2.3 MFA LAUNCHES 2021 AWARDS 1 day ago · The Media Federation of Australia (MFA) has launched its 2021 awards, calling on media agency members to submit their best work. The MFA Awards, STATE OF ORIGIN DOMINATES FOR NINE 4 hours ago · The first game of the State of Origin series attracted just under two million metro viewers. Game 1, which kicked off at 8.10pm, attracted 1.911 million metro viewers on Nine, making it themost
YOUNG GUN: MEDIACOM MARKETPLACE INVESTMENT MANAGER Our Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and COATES HIRE LAUNCHES REBRAND AT STATE OF ORIGIN 5 hours ago · The company formerly known as Coates Hire relaunched its brand this week as Coates, an end-to-end solutions company spanning equipment hire, PITCH WRAP: BAYER, CLICK FRENZY, ADELAIDE HILLS 5 hours ago · This week Bayer announced a global review of its media accounts, while Mindshare, Wunderman Thompson and Culture Crop pickedup new accounts.
TRUST US: YOU’VE GOT THIS 1 day ago · This first appeared in the May/June edition of AdNews. Subscribe here to make sure you get your copy. Bec Brown is known to move people to tears. Every year she bakes commercial quantities of A 'VICTORY FOR THE GREAT AUSTRALIAN ART OF TAKING THE 2 hours ago · The Federal Court has confirmed that logos and other copyrighted material can be used without infringemement of the owner's rights as long as it THE BODY SHOP BRINGS GLOBAL SELF LOVE UPRISING CAMPAIGN TO 5 hours ago · The Body Shop has brought its global effort of championing self-love in a world where self-doubt is still the norm to Australia with a campaign created for IMOGEN HEWITT ON CRIMPING SHEARS, SAVING JOBS, AND 6 hours ago · Editor's Picks. Two creatives lose their jobs, walk into a bar and find a punch line Harold Mitchell on the Packers, the Big Banana, debt, junkets and his autobiography FIRST RADIO RATINGS 2021 Nine’s 2GB and 3AW started the year on top of the radio ratings. 2GB led the total ratings in Sydney with 14.4% (up from 13.8%) of the share, as well as the breakfast slot at 18.1%, up from 17.1%.*
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