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FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney CONTACT US | ANALOGFOLK We are a global creative agency that uses digital to make the analogworld better
CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley startACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity iPERF WITH SURF
AnalogFolk’s role was split into two main responsibilities – digital strategy and social media asset creation. For the digital strategy, our role was to define the role of digital within the wider campaign (adding value beyond the TV ad), define the channels best suited to deliver the idea, and create a testing plan to ensure all assets could be tracked and developed to reach optimal DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperity CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well. 10 STEPS TO CREATING AN UNWRAPPED SPHERE IN BLENDER Rick Smith, Senior Creative Technologist working in the R&D team at AnalogFolk London, describes in 10 steps how to create an unwrappedsphere in Blender.
HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart. ASH CHOUDHURY. Global Digital Brand Director - Booking.comFOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney CONTACT US | ANALOGFOLK We are a global creative agency that uses digital to make the analogworld better
CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley startACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity iPERF WITH SURF
AnalogFolk’s role was split into two main responsibilities – digital strategy and social media asset creation. For the digital strategy, our role was to define the role of digital within the wider campaign (adding value beyond the TV ad), define the channels best suited to deliver the idea, and create a testing plan to ensure all assets could be tracked and developed to reach optimal DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperity CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well. 10 STEPS TO CREATING AN UNWRAPPED SPHERE IN BLENDER Rick Smith, Senior Creative Technologist working in the R&D team at AnalogFolk London, describes in 10 steps how to create an unwrappedsphere in Blender.
SERVICES | ANALOGFOLK Digital technology is the most disruptive force our world has ever seen. And it’s not good or bad. It’s how we use it that matters. We use it to make the analog world better with everything we create.STORY STUDIO
'Story Studio' is a free stop-motion movie creation app that helps kids and parents alike spend time together, creating their very own Christmas film – with director’s tips and TASTEFACE | MARMITE | ANALOGFOLK The TasteFace experience did two key jobs for product consideration - prompting our audience to dig out their Marmite from the back of the cupboard and reconsider it as an everyday spread, and to provide a fresh, engaging way of distributing free samples and encouraging theirconsumption.
ACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity i EGG ROLLER | SAINSBURY'S | ANALOGFOLK Egg Roller, Sainsbury’s first Snapchat game, saw 14.5 million impressions with a reach of over 6 million people. The game racked up 928 hours of total gameplay - that’s 38 days! ANALOGFOLK LAUNCHES SEVENTH GLOBAL OFFICE IN AMSTERDAM Independent global digital creative agency AnalogFolk has today announced that its seventh global office in Amsterdam is officiallyopen for business.
ASSOCIATE PROGRAMME DIRECTOR AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. HYUNDAI 4-SECOND CAR REVIEW CAMPAIGN Over 73% of all car buyers use online research and social media as their most trusted source of information when buying a car, but when the average online attention span is just 4.1 seconds, how does a new car cut-through and make a dent? CONTRACT DIGITAL PROJECT MANAGER Contract Digital Project MangerAnalogFolk are looking for a contract Digital Project Manager to join our team for approximately 3 months to deliver a new project.This Digital PM will lead the end to end delivery of a website redesign project, working RACING WHEEL CONTROLLED RC CAR This project is not yet finished. We are planning to install an onboard, wireless camera that will be streamed to a monitor in front of the racing wheel for a true simulator experience, like if you were sitting in the seats of the toy car. HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT Thinking. Women in leadership. AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart.FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney. Global London AmsterdamNew York
CONTACT US | ANALOGFOLK AnalogFolk, 17th Floor, East Exchange Tower, 38 Leighton Rd, CausewayBay, Hong Kong
CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley startACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity i DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperityPERF WITH SURF
The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf With Surf’ as the ultimate excuse for living their best life. 10 STEPS TO CREATING AN UNWRAPPED SPHERE IN BLENDER Right-click the top vortex, then Shift + Right-click the bottom vortex and press delete to get rid of them. This will open up two holes on the top and bottom of the sphere. Step 3: Next, you have to close the diameter of those holes. Select one of them by Alt + Right-clicking on an edge of the hole, then Shift + Alt + Right-click on the other CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well. HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT Thinking. Women in leadership. AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart.FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney. Global London AmsterdamNew York
CONTACT US | ANALOGFOLK AnalogFolk, 17th Floor, East Exchange Tower, 38 Leighton Rd, CausewayBay, Hong Kong
CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley startACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity i DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperityPERF WITH SURF
The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf With Surf’ as the ultimate excuse for living their best life. 10 STEPS TO CREATING AN UNWRAPPED SPHERE IN BLENDER Right-click the top vortex, then Shift + Right-click the bottom vortex and press delete to get rid of them. This will open up two holes on the top and bottom of the sphere. Step 3: Next, you have to close the diameter of those holes. Select one of them by Alt + Right-clicking on an edge of the hole, then Shift + Alt + Right-click on the other CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well. SERVICES | ANALOGFOLK Digital technology is the most disruptive force our world has ever seen. And it’s not good or bad. It’s how we use it that matters. We use it to make the analog world better with everything we create. That can be one person’s world, or our world as a whole. It can improve someone’s experience with a brand.STORY STUDIO
Solution. 'Story Studio' is a free stop-motion movie creation app that helps kids and parents alike spend time together, creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Sainsbury's / Story Studio from AnalogFolkon Vimeo. Play.
TRAINED | NIKE | ANALOGFOLK Activity. Our host Ryan Flaherty, Senior Director of Nike Performance and trainer to elite athletes like Serena Williams and Marcus Mariota, interviews guests across the five facets of training (Movement, Mindset, Recovery, Nutrition and Sleep) to uncover the information and inspiration needed to help every individual at every level pursueACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity iFIND YOUR FOURS
Solution. Find Your Fours. We gave Londoners the opportunity to get their hands on signed Kyrie 4s by dropping pairs around London, in spots relating to Kyrie Irving's unique personality. From iconic skate parks and classical venues, to street courts and vegan cafes. Kyrie kicked off the hunt by letting his ten million followers on Instagram TASTEFACE | MARMITE | ANALOGFOLK The TasteFace experience did two key jobs for product consideration - prompting our audience to dig out their Marmite from the back of the cupboard and reconsider it as an everyday spread, and to provide a fresh, engaging way of distributing free samples and encouraging theirconsumption.
ASSOCIATE PROGRAMME DIRECTOR AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. RACING WHEEL CONTROLLED RC CAR Racing Wheel controlled RC Car. Our latest tech toy is a radio controlled car that can be driven with any USB game controller. We built this car to demonstrate what’s possible with HTML5 and Arduinos. We tested the car with an Xbox gamepad and a Logitech racing wheel. The raw gamepad control data is retrieved from the browser’snavigator
HYUNDAI 4-SECOND CAR REVIEW CAMPAIGN Solution. Introducing 4 second car reviews. Over 25 different, made for the internet reviews delivering some absurdly sensible benefits to potential buyers. Starring a dog, a cactus, a time traveller and a flat earther to name but a few, this campaign features 25 quirky, blink-and-you’ll-miss-them car reviews from motoring ‘experts’all
CONTRACT DIGITAL PROJECT MANAGER Contract Digital Project Manager. AnalogFolk are looking for a contract Digital Project Manager to join our team for approximately 3 months to deliver a new project. This Digital PM will lead the end to end delivery of a website redesign project, working closely with our HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT Thinking. Women in leadership. AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart.FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney. Global London AmsterdamNew York
CONTACT US | ANALOGFOLK AnalogFolk, 17th Floor, East Exchange Tower, 38 Leighton Rd, CausewayBay, Hong Kong
CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley startACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity i DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperityPERF WITH SURF
The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf With Surf’ as the ultimate excuse for living their best life. 10 STEPS TO CREATING AN UNWRAPPED SPHERE IN BLENDER Right-click the top vortex, then Shift + Right-click the bottom vortex and press delete to get rid of them. This will open up two holes on the top and bottom of the sphere. Step 3: Next, you have to close the diameter of those holes. Select one of them by Alt + Right-clicking on an edge of the hole, then Shift + Alt + Right-click on the other CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well. HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT Thinking. Women in leadership. AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart.FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney. Global London AmsterdamNew York
CONTACT US | ANALOGFOLK AnalogFolk, 17th Floor, East Exchange Tower, 38 Leighton Rd, CausewayBay, Hong Kong
CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley startACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity i DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperityPERF WITH SURF
The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf With Surf’ as the ultimate excuse for living their best life. 10 STEPS TO CREATING AN UNWRAPPED SPHERE IN BLENDER Right-click the top vortex, then Shift + Right-click the bottom vortex and press delete to get rid of them. This will open up two holes on the top and bottom of the sphere. Step 3: Next, you have to close the diameter of those holes. Select one of them by Alt + Right-clicking on an edge of the hole, then Shift + Alt + Right-click on the other CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well. SERVICES | ANALOGFOLK Digital technology is the most disruptive force our world has ever seen. And it’s not good or bad. It’s how we use it that matters. We use it to make the analog world better with everything we create. That can be one person’s world, or our world as a whole. It can improve someone’s experience with a brand.STORY STUDIO
Solution. 'Story Studio' is a free stop-motion movie creation app that helps kids and parents alike spend time together, creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Sainsbury's / Story Studio from AnalogFolkon Vimeo. Play.
TRAINED | NIKE | ANALOGFOLK Activity. Our host Ryan Flaherty, Senior Director of Nike Performance and trainer to elite athletes like Serena Williams and Marcus Mariota, interviews guests across the five facets of training (Movement, Mindset, Recovery, Nutrition and Sleep) to uncover the information and inspiration needed to help every individual at every level pursueACCOUNT DIRECTOR
Who we areLaunched in January 2021, Untold Fable is a unique tech-powered content production that makes film and audio content for some of the world’s biggest brands. We have an important mission at the heart of our business – to make diversity iFIND YOUR FOURS
Solution. Find Your Fours. We gave Londoners the opportunity to get their hands on signed Kyrie 4s by dropping pairs around London, in spots relating to Kyrie Irving's unique personality. From iconic skate parks and classical venues, to street courts and vegan cafes. Kyrie kicked off the hunt by letting his ten million followers on Instagram TASTEFACE | MARMITE | ANALOGFOLK The TasteFace experience did two key jobs for product consideration - prompting our audience to dig out their Marmite from the back of the cupboard and reconsider it as an everyday spread, and to provide a fresh, engaging way of distributing free samples and encouraging theirconsumption.
ASSOCIATE PROGRAMME DIRECTOR AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. RACING WHEEL CONTROLLED RC CAR Racing Wheel controlled RC Car. Our latest tech toy is a radio controlled car that can be driven with any USB game controller. We built this car to demonstrate what’s possible with HTML5 and Arduinos. We tested the car with an Xbox gamepad and a Logitech racing wheel. The raw gamepad control data is retrieved from the browser’snavigator
HYUNDAI 4-SECOND CAR REVIEW CAMPAIGN Solution. Introducing 4 second car reviews. Over 25 different, made for the internet reviews delivering some absurdly sensible benefits to potential buyers. Starring a dog, a cactus, a time traveller and a flat earther to name but a few, this campaign features 25 quirky, blink-and-you’ll-miss-them car reviews from motoring ‘experts’all
CONTRACT DIGITAL PROJECT MANAGER Contract Digital Project Manager. AnalogFolk are looking for a contract Digital Project Manager to join our team for approximately 3 months to deliver a new project. This Digital PM will lead the end to end delivery of a website redesign project, working closely with our HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT Thinking. Women in leadership. AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart.FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney. Global London AmsterdamNew York
CONTACT US | ANALOGFOLK AnalogFolk, 17th Floor, East Exchange Tower, 38 Leighton Rd, CausewayBay, Hong Kong
DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley start DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperity BIGUP 2.0 | BIGUP.AI | ANALOGFOLK BigUp.AI is an award-winning AI tool that helps women describe their skills more confidently. And, in turn, to reconsider the language they use to talk about themselves. It uses cutting-edge Microsoft LUIS Natural Language Processing and Machine Learning technology to identify passive language and give more powerful, positivealternatives. This
PERF WITH SURF
The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf With Surf’ as the ultimate excuse for living their best life. CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well.ACCOUNT DIRECTOR
AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. NIKEPLUS MEMBERSHIP 2.0 A first version of the NikePlus platform was launched at the end of March 2019. It contains all benefits with the exception of Nike Experts, which will be introduced at a later date. Along with the platform, a first test of an online-to-offline retail experience was released. The launch was supported by marketing communications onlineand in-store.
HOME | ANALOGFOLKSERVICESWORKFOLKNEWSCAREERSCONTACT Thinking. Women in leadership. AnalogFolk’s deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart.FOLK | ANALOGFOLK
We have 300 talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore, Sydney. Global London AmsterdamNew York
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DIGITAL ADVISER
We developed a completely disruptive product proposition framework that was universally endorsed by the TAL GMs. We then developed a strategic messaging framework, brand look & feel and go-to-market plan that positions Digital Adviser like a Silicon Valley start DARK PATTERNS & UNETHICAL DESIGN TECHNIQUES Ahead of his SXSW presentation with Cristina Viganò of Cyber-Duck, Neil Dawson, a Senior Experience Designer at AnalogFolk, delves into the world of unethical design techniques known as Dark Patterns, and why they should be avoided in the quest for enduring brand prosperity BIGUP 2.0 | BIGUP.AI | ANALOGFOLK BigUp.AI is an award-winning AI tool that helps women describe their skills more confidently. And, in turn, to reconsider the language they use to talk about themselves. It uses cutting-edge Microsoft LUIS Natural Language Processing and Machine Learning technology to identify passive language and give more powerful, positivealternatives. This
PERF WITH SURF
The campaign needed to drive awareness of Surf’s new Brand Communication Idea ‘Perf with Surf’, using digital in a contextually relevant way. Creatively, the aim was to get Surfies to use the term ‘Smell Perf With Surf’ as the ultimate excuse for living their best life. CASE STUDY: GIGASELFIE Evolving a great idea is never an easy task. In this case, our job was to take an innovative & successful concept and work out a way to not only improve the customer customer experience, but make it commercially viable as well.ACCOUNT DIRECTOR
AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. NIKEPLUS MEMBERSHIP 2.0 A first version of the NikePlus platform was launched at the end of March 2019. It contains all benefits with the exception of Nike Experts, which will be introduced at a later date. Along with the platform, a first test of an online-to-offline retail experience was released. The launch was supported by marketing communications onlineand in-store.
NEWS | ANALOGFOLK
Seedlip Partners with AnalogFolk. Making the leading non-alcoholic spirits brand even more accessible to a growing number of consumers moderately drinking. 2020-11-09. SERVICES | ANALOGFOLK Digital technology is the most disruptive force our world has ever seen. And it’s not good or bad. It’s how we use it that matters. We use it to make the analog world better with everything we create. That can be one person’s world, or our world as a whole. It can improve someone’s experience with a brand. CAREERS | ANALOGFOLK AnalogFolk is a global digital creative agency that’s been independently owned since 2008. Since its inception, the agency’s ambition has been unwavering; to be a lead strategic partner for progressive brands, delivering innovative ideas that create value for people and transforms businesses.STORY STUDIO
Solution. 'Story Studio' is a free stop-motion movie creation app that helps kids and parents alike spend time together, creating their very own Christmas film – with director’s tips and tricks, and a wealth of creative functionality. Sainsbury's / Story Studio from AnalogFolkon Vimeo. Play.
ASSOCIATE PROGRAMME DIRECTOR AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns. BIGUP 2.0 | BIGUP.AI | ANALOGFOLK BigUp.AI is an award-winning AI tool that helps women describe their skills more confidently. And, in turn, to reconsider the language they use to talk about themselves. It uses cutting-edge Microsoft LUIS Natural Language Processing and Machine Learning technology to identify passive language and give more powerful, positivealternatives. This
CODE A CAKE
The Code a Cake digital experience takes the sometimes mysterious and intimidating world of coding, and makes it accessible through the metaphor of baking a cake. Parents and children play with code that relates to ingredients and recipe steps, and then enjoy the often messy results, as robots follow the programmed instructions. BT / Codea
ARE YOU GETTING THE MOST OUT OF YOUR DATA? First base though – begin collaborating more. 2. Start small, to dream big. All too often businesses can be overwhelmed by the need to harness “Big Data”, or indeed by the very idea of data, making it hard for (often small) Data teams to live up to expectations. Which inWOMEN'S WORLD CUP
The Women’s World Cup is a cultural moment – a world-changing event where women's football is finally being treated equally on a world stage, and dreams that were once considered crazy are realised. This was the first shirt that was primarily designed for women, instead of being an adaption of the men's kit.ACCOUNT DIRECTOR
AnalogFolk is a global digital creative agency, independently owned since 2008. Our mission is to use digital technology to make the analog world better – creating more intuitive customer journeys, enabling more customer-led uses of data, integrating seamless tech and building breakthrough campaigns.About
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The bank is dead. Long live banking > AnalogFolk’s deep understanding of our business, data driven > strategic and creative innovation and sheer passion _set them apart_ASH CHOUDHURY
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