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The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but DAU/MAU IS AN IMPORTANT METRIC TO MEASURE ENGAGEMENT, BUT How DAU/MAU got popular DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class. How did this metric come into use? DAU/MAU has been a CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx HAPPY THANKSGIVING! AT ANDREWCHEN About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “IFORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but DAU/MAU IS AN IMPORTANT METRIC TO MEASURE ENGAGEMENT, BUT How DAU/MAU got popular DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class. How did this metric come into use? DAU/MAU has been a CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx HAPPY THANKSGIVING! AT ANDREWCHEN About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.AD-3 AT ANDREWCHEN
About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but DAU/MAU IS AN IMPORTANT METRIC TO MEASURE ENGAGEMENT, BUT How DAU/MAU got popular DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class. How did this metric come into use? DAU/MAU has been aANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping UNCATEGORIZED ARCHIVES The state of the Facebook platform Jesse Farmer, formerly of Adonomics, has posted some great analysis on the state of the Facebook developer community. In short, if you take the Facebook developer forums as a proxy for overall activity, the indicators across the board have declined. SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.AD-3 AT ANDREWCHEN
About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but DAU/MAU IS AN IMPORTANT METRIC TO MEASURE ENGAGEMENT, BUT How DAU/MAU got popular DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class. How did this metric come into use? DAU/MAU has been aANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping UNCATEGORIZED ARCHIVES The state of the Facebook platform Jesse Farmer, formerly of Adonomics, has posted some great analysis on the state of the Facebook developer community. In short, if you take the Facebook developer forums as a proxy for overall activity, the indicators across the board have declined.ANDREWCHEN.CO
301 Moved Permanently. nginx SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.AD-3 AT ANDREWCHEN
About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but DAU/MAU IS AN IMPORTANT METRIC TO MEASURE ENGAGEMENT, BUT How DAU/MAU got popular DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class. How did this metric come into use? DAU/MAU has been aANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping UNCATEGORIZED ARCHIVES The state of the Facebook platform Jesse Farmer, formerly of Adonomics, has posted some great analysis on the state of the Facebook developer community. In short, if you take the Facebook developer forums as a proxy for overall activity, the indicators across the board have declined. SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.AD-3 AT ANDREWCHEN
About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but DAU/MAU IS AN IMPORTANT METRIC TO MEASURE ENGAGEMENT, BUT How DAU/MAU got popular DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class. How did this metric come into use? DAU/MAU has been aANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping UNCATEGORIZED ARCHIVES The state of the Facebook platform Jesse Farmer, formerly of Adonomics, has posted some great analysis on the state of the Facebook developer community. In short, if you take the Facebook developer forums as a proxy for overall activity, the indicators across the board have declined.ANDREWCHEN.CO
301 Moved Permanently. nginx SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers) WEEKEND LINKS FROM MY TWITTER AT ANDREWCHEN About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers) WEEKEND LINKS FROM MY TWITTER AT ANDREWCHEN About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers) WEEKEND LINKS FROM MY TWITTER AT ANDREWCHEN About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx SHORT, INTERESTING OBSERVATION AT ANDREWCHEN My co-worker Basem Nayfeh made an interesting observation on YouTube versus MySpace recently – he said that he sees the YouTube acquisition as much more justifiable than MySpace for one simple reason: YouTube is a clear distruptive threat to an industry that already represents billions of dollars. His argument that is it’ll be relatively straightforward TOP TWEETS RECENTLY ON STARTUPS, TECH, AND MORE AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates.FORGET ADVERTISING
The breath-taking numbersFirst, let’s start with the numbers: Habbo Hotel generates $77MM in 2006 (Source) Club Penguin generates $65MM in 2007 (Source) Second Life exchanges $1.MM in the last 24 hours (Source) IMVU, Puzzle Pirates, and Stardoll are all doing very well also These numbers are pretty exciting because they are NOT advertising dollars, but AUTMATED MODELS VERSUS HUMAN EXPERTS AT ANDREWCHEN Check out this interesting discussion here: The Perfect and the Good. It’s a discussion by Malcolm Gladwell on using automated predictive models to calculate what kinds of revenues a movie might generate, just based on factors like the actors, the director, the genre, etc., all coded up as a mathematical equation. After he wrote about PROBLEMS FACING HIT-DRIVEN MEDIA, FROM THE GAMING Saw this interesting presentation today: Age of Dinosaurs. For those of you not interested in gaming, just scroll down halfway through where he starts talking about the value chains within lots of different media industries. It’s fascinating to see the games industry hit the same wall as all the other media – between digitaldistribution,
WHY DO PEOPLE AVOID CHECKING THEIR ASSUMPTIONS? AT ANDREWCHEN The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions: Whenever someone comes to me with an ecommerce idea, I tell them to sell some of their stuff on eBay and let me know about the results. One entrepreneur actually refused to do the experiment. “Chris,” he said, “I HOW MUCH IS A FACEBOOK USER WORTH, ANYWAY? AT ANDREWCHEN Views expressed in “content” (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, “content distribution outlets”) are my own and are not the views of AH Capital Management, L.L.C. (“a16z”) or its respective affiliates. QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers)ANDREWCHEN.CO
301 Moved Permanently. nginx QUORA: WILL CPE (COST PER ENGAGEMENT) ADVERTISING EVER Will CPE (Cost Per Engagement) advertising ever take off? I doubt it – the reason is that it’s targeting metrics at the kind of marketers that don’t care too much about metrics. Broadly speaking, there’s two kind of marketers in the world – a ton could be written about this, so I’ll just provide some sweeping CONGRATS TO THE ISILON GUYS AT ANDREWCHEN In a day filled with storms and accidents here in Seattle, Isilon kicked some ass: Isilon’s IPO best performer in years. Great news for the Seattle tech scene, of course. (Although the big pop means it was mispriced, silly bankers) WEEKEND LINKS FROM MY TWITTER AT ANDREWCHEN About. Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. GET MY NEWSLETTER. It features long-form essays on startups, growth, metrics, and network effects. I’ve written 650+ essays which have been featured and quoted in The New York Times, Fortune, Wired, andWSJ.
These days, I’m an investor at Andreessen Horowitz, where I focus on consumer products, marketplaces, and bottoms up SaaS. Previously, I led growth teams at Uber. I’ll share from these experiences, and more, on my newsletter. Leave this field empty if you're human: > Here’s one message you want. Chen’s weekly newsletter offers > thoughtful essays on startups and marketing from a true Silicon> Valley insider.
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Andrew Chen is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm, where he invests in consumer startups Previously, he led Rider Growth at Uber, advised/invested in dozens of startups, and has been writing for over a decade. He resides in San Francisco Bay Area (more)Get the newsletter
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