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ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience. APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience.RESOURCES - APPLIFT
Resources, whitepapers, howto articles and industry insight to help you become a smarter mobile performance marketer - all in one place THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. A BEGINNER’S GUIDE TO IN-APP ADVERTISING Global in-app advertising revenues are expected to hit $117 billion in 2020. Predictions of strong annual growth suggest that by 2025, they should almost double to $226 billion. As much as 90% of time spent on smartphones is now spent on apps. Apps have a higher click-through rate (CTR) compared to mobile web which makes up the remaining 10%. SCHOOL OF AD TECH: WHAT IS MOBILE RETARGETING AND WHY YOUR Mobile app-to-app retargeting is run through RTB Exchanges and SSPs by bidding programmatically and in real-time, targeting the users that previously engaged with the advertiser’s app or ads. Advertisers are able to track the user activity through their SDK integration. Afterwards, they send the user-level data to their retargeting partnerof
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.For the uninitiated, RTB is a type of programmatic 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. ANNOUNCING DATALIFT 360: UNITING THE APP MARKETING PROCESS AppLift’s inaugural FirstScreen Conference kicked off today at Kino International in Berlin, bringing together the leading minds of the mobile industry. At the event we announced our new unified platform DataLift 360 - the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. THE MULTI-ARMED BANDIT: HOW TO LEVERAGE MACHINE LEARNING The multi-armed bandit is superior to standard A/B-testing as under this approach A/B-testing is innately embedded in the campaign. Where standard A/B-testing requires a data-gathering period of about a week before the decision is made, the multi-armed bandit does this much faster and in an automated fashion, updating itself every 10 minutes. PROGRAMMATIC DIRECT: AUTOMATING THE HANDSHAKE BETWEEN Programmatic Direct is still at a nascent stage and brings a promise to those in the industry who have been anxious of trying out RTB. For premium advertisers, Programmatic Direct offers the benefits of programmatic without compromising on the traditional sacrosanct handshake between the advertisers and publishers. 경험해보고 다운받기: 플레이어블 …TRANSLATE THIS PAGE Diksha Sahni Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places onher bucket list.
APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience. APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience.RESOURCES - APPLIFT
Resources, whitepapers, howto articles and industry insight to help you become a smarter mobile performance marketer - all in one place THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. A BEGINNER’S GUIDE TO IN-APP ADVERTISING Global in-app advertising revenues are expected to hit $117 billion in 2020. Predictions of strong annual growth suggest that by 2025, they should almost double to $226 billion. As much as 90% of time spent on smartphones is now spent on apps. Apps have a higher click-through rate (CTR) compared to mobile web which makes up the remaining 10%. SCHOOL OF AD TECH: WHAT IS MOBILE RETARGETING AND WHY YOUR Mobile app-to-app retargeting is run through RTB Exchanges and SSPs by bidding programmatically and in real-time, targeting the users that previously engaged with the advertiser’s app or ads. Advertisers are able to track the user activity through their SDK integration. Afterwards, they send the user-level data to their retargeting partnerof
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.For the uninitiated, RTB is a type of programmatic 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. ANNOUNCING DATALIFT 360: UNITING THE APP MARKETING PROCESS AppLift’s inaugural FirstScreen Conference kicked off today at Kino International in Berlin, bringing together the leading minds of the mobile industry. At the event we announced our new unified platform DataLift 360 - the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. THE MULTI-ARMED BANDIT: HOW TO LEVERAGE MACHINE LEARNING The multi-armed bandit is superior to standard A/B-testing as under this approach A/B-testing is innately embedded in the campaign. Where standard A/B-testing requires a data-gathering period of about a week before the decision is made, the multi-armed bandit does this much faster and in an automated fashion, updating itself every 10 minutes. PROGRAMMATIC DIRECT: AUTOMATING THE HANDSHAKE BETWEEN Programmatic Direct is still at a nascent stage and brings a promise to those in the industry who have been anxious of trying out RTB. For premium advertisers, Programmatic Direct offers the benefits of programmatic without compromising on the traditional sacrosanct handshake between the advertisers and publishers. 경험해보고 다운받기: 플레이어블 …TRANSLATE THIS PAGE Diksha Sahni Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places onher bucket list.
APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience. APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%). WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience.RESOURCES - APPLIFT
Resources, whitepapers, howto articles and industry insight to help you become a smarter mobile performance marketer - all in one place THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. A BEGINNER’S GUIDE TO IN-APP ADVERTISING Global in-app advertising revenues are expected to hit $117 billion in 2020. Predictions of strong annual growth suggest that by 2025, they should almost double to $226 billion. As much as 90% of time spent on smartphones is now spent on apps. Apps have a higher click-through rate (CTR) compared to mobile web which makes up the remaining 10%. SCHOOL OF AD TECH: WHAT IS MOBILE RETARGETING AND WHY YOUR Mobile app-to-app retargeting is run through RTB Exchanges and SSPs by bidding programmatically and in real-time, targeting the users that previously engaged with the advertiser’s app or ads. Advertisers are able to track the user activity through their SDK integration. Afterwards, they send the user-level data to their retargeting partnerof
HOW DOES THE MOBILE RTB AUCTION PROCESS WORK? Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.For the uninitiated, RTB is a type of programmatic 5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. ANNOUNCING DATALIFT 360: UNITING THE APP MARKETING PROCESS AppLift’s inaugural FirstScreen Conference kicked off today at Kino International in Berlin, bringing together the leading minds of the mobile industry. At the event we announced our new unified platform DataLift 360 - the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. THE MULTI-ARMED BANDIT: HOW TO LEVERAGE MACHINE LEARNING The multi-armed bandit is superior to standard A/B-testing as under this approach A/B-testing is innately embedded in the campaign. Where standard A/B-testing requires a data-gathering period of about a week before the decision is made, the multi-armed bandit does this much faster and in an automated fashion, updating itself every 10 minutes. PROGRAMMATIC DIRECT: AUTOMATING THE HANDSHAKE BETWEEN Programmatic Direct is still at a nascent stage and brings a promise to those in the industry who have been anxious of trying out RTB. For premium advertisers, Programmatic Direct offers the benefits of programmatic without compromising on the traditional sacrosanct handshake between the advertisers and publishers. 경험해보고 다운받기: 플레이어블 …TRANSLATE THIS PAGE Diksha Sahni Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places onher bucket list.
APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
VIEW-THROUGH ATTRIBUTION The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The evolution of View-through Attribution (VTA) allows for a more equitable and representative credit-allocating system by more accurately assigning the ad impressions that drove users towards installs. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience. 경험해보고 다운받기: 플레이어블 …TRANSLATE THIS PAGE Diksha Sahni Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places onher bucket list.
APPLIFT - MOBILE USER ACQUISITION, ACTIVATION, RETENTIONSOLUTIONSABOUTRESOURCESBLOGCONTACTLOGIN Applift is a leading mobile ad tech company that empowers businesses to connect and activate customers in a mobile-first world by creating the next-generation platform for advertisers to reach and convert their audiences on mobile. A BEGINNER’S GUIDE TO MOBILE PROGRAMMATIC ADVERTISING Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising.It should be useful for those just starting out as well as for those with experience who are looking for a refresher on current trends, techniques, and options. THE ULTIMATE GUIDE TO MARKETING E-COMMERCE APPS The Ultimate Guide to Marketing E-Commerce Apps. September 7, 2020. By Mario Meijide. M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. HOW TO SCALE USER ACQUISITION VIA PROGRAMMATIC MEDIA The second essential facet of programmatic user acquisition scaling is effective bid logic. To effectively price bids, the aforementioned data must be analysed then utilized to produce price targets. Programmatic media is always purchased via a cost-per-mille (CPM) model. Through a process often described as “learning”, theestimated value
ARE YOU TRACKING THESE KPIS IN YOUR USER ACQUISITION Setting the right KPIs is an essential part of any successful mobile user acquisition strategy. While there are different KPIs that are tracked and analyzed by apps of different verticals, in general, the following top three KPIs are important ones to measure to optimize your performance. 1. Customer Acquisition Cost (CAC) THE CONVERGENCE OF APPS AND MOBILE WEB: 4 THINGS YOU NEED Here are my top four things to know about this shift. 1. Both web and apps are superior in their own way. While these platforms share many differences and similarities, ultimately each one wins for different things. If you need to find an answer to something, the web stands superior due to its inherent linking structure and searchfunctionality
VIEW-THROUGH ATTRIBUTION The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The evolution of View-through Attribution (VTA) allows for a more equitable and representative credit-allocating system by more accurately assigning the ad impressions that drove users towards installs. FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. WHAT DOES THE FUTURE HOLD FOR AUGMENTED REALITY AND VOICE Augmented Reality, or AR, in short, bridges the gap between our real and digital worlds. It can deliver 3D experiences and contextual information via the geolocation feature of our smartphones. The use of these two layers allows Augmented Reality apps to provide the users a truly immersive and rich user experience. 경험해보고 다운받기: 플레이어블 …TRANSLATE THIS PAGE Diksha Sahni Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places onher bucket list.
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Resources, whitepapers, howto articles and industry insight to help you become a smarter mobile performance marketer - all in one placeBLOG - APPLIFT
News app marketing marks one of the more recent steps that news publishers must take to compete within an industry in a constant state of digitization and evolution. Developing. 1. en Mobile Marketing Mobile Marketing Trends Re-Engagement and Retargeting. CONTACT - APPLIFT - LET'S DISCUSS MOBILE USER GROWTH OR R. Prof. Atílio Innocenti, 165 – Vila Nova Conceição, São Paulo – SP, 04538-000, Brazil A BEGINNER’S GUIDE TO IN-APP ADVERTISING Global in-app advertising revenues are expected to hit $117 billion in 2020. Predictions of strong annual growth suggest that by 2025, they should almost double to $226 billion. As much as 90% of time spent on smartphones is now spent on apps. Apps have a higher click-through rate (CTR) compared to mobile web which makes up the remaining 10%. 10 UNDERRATED TACTICS TO GET MORE APP INSTALLS 10 Ways to Get More App Installs. 1. Integrate with a popular app. Piggybacking is always good for a bump in users. Integrate with a well-known app and use its popularity to help yours. Integrating with an app or service people care about makes it much easier to get attention for your app. If the integration is really useful, you canoffer
FIRST, SECOND & THIRD-PARTY DATA: WHAT’S THE DIFFERENCE It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the differences between types of data and how you can best leverage them for your needs. Here are just a few insight on the various kinds of data, and why each is potentially valuable to your marketing efforts. SCHOOL OF AD TECH: WHAT IS MOBILE RETARGETING AND WHY YOUR Mobile app-to-app retargeting is run through RTB Exchanges and SSPs by bidding programmatically and in real-time, targeting the users that previously engaged with the advertiser’s app or ads. Advertisers are able to track the user activity through their SDK integration. Afterwards, they send the user-level data to their retargeting partnerof
5 REASONS WHY YOUR APP WILL BE DELETED (AND HOW TO FIX IT) App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard. A FIRST-TIME MOBILE ADVERTISER'S GUIDE TO BUDGETING FOR AD The advertising budgets have doubled globally from $16 billion in 2014 to $31 billion in 2016. 65% of marketers now have plans to increase their digital advertising budgets in the coming year after observing a high ROI. When it comes to social media advertising, businesses invest majorly in Facebook (84%), Google (41%) and LinkedIn (18%).*
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SCALE YOUR APP BUSINESS THROUGH MOBILE JOURNEY ADVERTISING Connecting with the right customers and activating them is the key to mobile advertising success. No matter your performance goals, we are your partner at every step of the mobile journey, turning your users into customers. Reach, convert and re-engage your audience with our mobile advertisingsolutions.
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