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ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORKSEE MORE ONAPPSUMER.IO
WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORKSEE MORE ONAPPSUMER.IO
WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests.ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORK Three approaches to measure granular LTV in a SKAdnetwork era. With Apple’s App Tracking Transparency (ATT) framework rolling out inearly 2021, mobile
WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users.PRIVACY NOTICE
Appsumer respects and protects your privacy. This Notice explains what personal data we collect, how we process it, and our GDPR compliance. HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives. HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO FACEBOOK ADS IOS14 AND SKADNETWORK CHANGES MEAN What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Facebook Ads are responding to Apple’s decision to make IDFA access opt-in for users. INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to findCOOKIE POLICY
Cookie Policy. This site is provided by Teamtailor AB (“Teamtailor”) in co-operation with Appsumer. Appsumer and Teamtailor ("we", "us") use cookies, web beacons and similar technologies (jointly referred to as “cookies”) on this careersite.
UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
WEEK 1: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. A week after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution it’s been hard to APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
WEEK 1: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. A week after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution it’s been hard to APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
COST AGGREGATION
Appsumer’s robust export API sends your clean and normalised cost data into your data warehouse effortlessly. Visualise the richest insights in your tool of choice. Appsumer aggregates data quickly and accurately providing us with the real-time and highly detailed insights required for optimising our campaigns effectively. TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives. SKADNETWORK REPORTING & MODELLING Apple’s latest privacy changes limit visibility for marketers and create further data fragmentation. Appsumer makes sense of it all so you can continue data-driven optimisation. Incorporate SKAdNetwork data into your existing UA reports & dashboards. Retain THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORK Three approaches to measure granular LTV in a SKAdnetwork era. With Apple’s App Tracking Transparency (ATT) framework rolling out inearly 2021, mobile
HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. WHAT DO FACEBOOK ADS IOS14 AND SKADNETWORK CHANGES MEAN What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Facebook Ads are responding to Apple’s decision to make IDFA access opt-in for users. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
TIKTOK GROWS ADVERTISER ADOPTION NEARLY 5X YOY AMONGST The key headline is that TikTok grew advertiser adoption nearly 5X YoY. They went from 4% adoption in Q3 2019 to 19% adoption in Q3 2020. Whilst this growth is explosive, it has also likely been slowed by the impact of the Covid-19 pandemic. What we saw was that between Q1 and Q2 2020 advertiser spend dropped due to the Covid-19 pandemic and WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
TIKTOK GROWS ADVERTISER ADOPTION NEARLY 5X YOY AMONGST The key headline is that TikTok grew advertiser adoption nearly 5X YoY. They went from 4% adoption in Q3 2019 to 19% adoption in Q3 2020. Whilst this growth is explosive, it has also likely been slowed by the impact of the Covid-19 pandemic. What we saw was that between Q1 and Q2 2020 advertiser spend dropped due to the Covid-19 pandemic and WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution.COST AGGREGATION
Appsumer’s robust export API sends your clean and normalised cost data into your data warehouse effortlessly. Visualise the richest insights in your tool of choice. Appsumer aggregates data quickly and accurately providing us with the real-time and highly detailed insights required for optimising our campaigns effectively. SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives.PRIVACY NOTICE
Appsumer respects and protects your privacy. This Notice explains what personal data we collect, how we process it, and our GDPR compliance. HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORK Three approaches to measure granular LTV in a SKAdnetwork era. With Apple’s App Tracking Transparency (ATT) framework rolling out inearly 2021, mobile
HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
ABOUT APPSUMER
A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
TIKTOK GROWS ADVERTISER ADOPTION NEARLY 5X YOY AMONGST The key headline is that TikTok grew advertiser adoption nearly 5X YoY. They went from 4% adoption in Q3 2019 to 19% adoption in Q3 2020. Whilst this growth is explosive, it has also likely been slowed by the impact of the Covid-19 pandemic. What we saw was that between Q1 and Q2 2020 advertiser spend dropped due to the Covid-19 pandemic and WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution. UNIFIED ANALYTICS FOR PERFORMANCE MARKETING Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. Media Partners Attribution Partners Custom Data Predictive LTVFraud data De
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A team on a mission: to make effective user acquisition effortless. Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or doit fast
UNIFIED INTELLIGENCE Compare KPIs from different sources such as SKAdNetwork & MMPs to get a full picture of performance. Appsumer is a one stop solution for mobile user acquisition teams. It’s allowed our small team to grow the budget 2.5X in 5 months, whilst maintaining our efficiency metrics. The automated, accessible and meaningful visual insights aresecond
BUILDING THE FUTURE OF ADVERTISING Building the future of advertising. Marketing teams at some of the fastest-growing mobile apps worldwide use Appsumer’s unified ad reporting platform. They do so because we automatically unify their fragmented advertising data and provide them with exceptional ROI insights; insights they can use to make faster, smarter, moreconfident and
TIKTOK GROWS ADVERTISER ADOPTION NEARLY 5X YOY AMONGST The key headline is that TikTok grew advertiser adoption nearly 5X YoY. They went from 4% adoption in Q3 2019 to 19% adoption in Q3 2020. Whilst this growth is explosive, it has also likely been slowed by the impact of the Covid-19 pandemic. What we saw was that between Q1 and Q2 2020 advertiser spend dropped due to the Covid-19 pandemic and WHAT IMPACT WILL IOS14 AND SKADNETWORK HAVE ON YOUR APPLE What impact will iOS14 and SKAdnetwork have on your Apple Search Ads (ASA) campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Apple Search Ads will be impacted by Apple’s own decision to make IDFA access opt THE 3 MOST CRITICAL METRICS FOR SUCCESSFUL USER The mobile performance marketing metrics that matter to the big spenders and what we can learn from them User Acquisition is intense. Success requires UA specialists who are multi-talented; resilient, curious, analytical, and more besides. And because user acquisition represents the ‘engine for growth’ for app-first businesses, if it misfires, the business can stall or THE IDEAL VS REALITY OF CONVERSIONVALUE IMPLEMENTATION INSEE MORE ONAPPSUMER.IO
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find WEEK 2: KEY LESSONS LEARNT ABOUT SKADNETWORK (SKAN) AND Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far. We’re now a fortnight after the enforcement of Apple’s App Tracking Transparency (ATT) framework and increased usage of their SKAdNetwork (SKAN) attribution solution.COST AGGREGATION
Appsumer’s robust export API sends your clean and normalised cost data into your data warehouse effortlessly. Visualise the richest insights in your tool of choice. Appsumer aggregates data quickly and accurately providing us with the real-time and highly detailed insights required for optimising our campaigns effectively. SKAN DATA AVAILABILITY GRID SKAN Data Availability (End of May 2021) Media. Partner. Raw SKAN. Postbacks. Native. Reporting & APIs. SKAN. Installs. Identifiable. MMP. Native. Reporting & APIs TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION For example try tweaking the backgrounds or colours, or adjusting the type of theme. You can start by testing colours to understand which one works best for your brand, then, once you know the colour you can start testing different themes. For instance, with the chosen colour, you could now test in-situation creatives versus screenshot creatives.PRIVACY NOTICE
Appsumer respects and protects your privacy. This Notice explains what personal data we collect, how we process it, and our GDPR compliance. HOW MINICLIP USES APPSUMER TO ENABLE FAST CAMPAIGN Miniclip is a large scale developer and publisher of mobile games. Their user acquisition team is responsible for managing mobile campaigns for a number of different apps globally. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, andmanually
INFLUENCER MARKETING: THE PERFORMANCE WAY Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a gaming brand. He began by running campaigns on traditional user acquisition channels such as Video and banner networks, and was later asked to take the lead on influencer marketing activity. He soon began to find THREE APPROACHES TO MEASURE GRANULAR LTV IN A SKADNETWORK Three approaches to measure granular LTV in a SKAdnetwork era. With Apple’s App Tracking Transparency (ATT) framework rolling out inearly 2021, mobile
HOW KEY MOBILE MEDIA CHANNELS ARE RESPONDING TO IOS14 AND How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place. Last updated: 29/01/21. I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in mobile advertising from iOS14.Within it, he highlighted top mobile traffic sources and how he broadly expects Self Attributing Networks (SANs – e.g WHAT DO TWITTER ADS IOS14 AND SKADNETWORK CHANGES MEAN FOR What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns? Last updated: 29/01/21. This post is part of a series of posts called “How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place”. In this post we explore in detail how Twitter Ads campaigns will be impacted by Apple’s decision to make IDFA access opt-in for users. APPSUMER – CONNECT This website uses cookies to ensure you get the best experience on our website. We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests.logo
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WHY BRANDS LOVE APPSUMER “The fact that we have all of our marketing data within one platform, both paid and organic, means we only have to log into one system every day. That’s Appsumer”Moshi Blum
Head of User Acquisition “Without immediate access to your performance data, it will slow down your marketing activities. Appsumer allows my team to focus more on campaign management by automating daily performance reports, ensuring we get those better results.”Jonathan Winters
Head of User Acquisition “Appsumer helps us to grow and scale our user acquisition campaigns by helping us to better understand our UA campaigns’ performance and invest our budgets more intelligently.”Oded Onn
Global Head of Performance Marketing “The fact that we have all of our marketing data within one platform, both paid and organic, means we only have to log into one system every day. That’s Appsumer”Moshi Blum
Head of User Acquisition “Without immediate access to your performance data, it will slow down your marketing activities. Appsumer allows my team to focus more on campaign management by automating daily performance reports, ensuring we get those better results.”Jonathan Winters
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LATEST FROM THE BLOG A UA Q&A WITH EDOUARD FAVIER, MARKETING DIRECTOR AT PIKPOK07/03/2019
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A UA Q&A WITH SEBASTIAN GOLDT AT INNOGAMES GMBH07/03/2019
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TOP 4 TIPS FOR CREATIVE TESTING AND OPTIMISATION07/03/2019
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