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HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! 3 WAYS THE TOP HEALTH & FITNESS APPS HAVE GREAT USERSEE MORE ONAPPTIMIZE.COM
11 THINGS EVERY MOBILE PRODUCT MANAGER NEEDS TO KNOW Whether you’re a seasoned mobile veteran or an industry newbie, here are the 11 things you need to know to succeed on mobile. 1. The differences between a mobile website, a hybrid app, and a native app. The first thing mobile teams need to understand without a shadow of a doubt is the differences between a mobile website, a hybrid app, and a 3 OPTIMIZED ONBOARDING FLOWS FROM TOP TRAVEL APPS YOU CAN 3. Google Trips: Simplify Complex Features. Cutting down the onboarding flow or even eliminating it altogether isn’t always the right answer, especially when your app offers highly complex features that users aren’t likely to be entirely familiar with. DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. HOW MOBILE ORDERING HAS CHANGED THE FOODSERVICE LANDSCAPE The move marks a major change in the restaurant landscape and signifies that the mobile revolution is now in full swing. Any chains not considering investing in their mobile strategies are taking a serious gamble. As Business Insider pointed out last May, “these chains without mobile ordering are passing up on an enormousopportunity.
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! 3 WAYS THE TOP HEALTH & FITNESS APPS HAVE GREAT USERSEE MORE ONAPPTIMIZE.COM
11 THINGS EVERY MOBILE PRODUCT MANAGER NEEDS TO KNOW Whether you’re a seasoned mobile veteran or an industry newbie, here are the 11 things you need to know to succeed on mobile. 1. The differences between a mobile website, a hybrid app, and a native app. The first thing mobile teams need to understand without a shadow of a doubt is the differences between a mobile website, a hybrid app, and a 3 OPTIMIZED ONBOARDING FLOWS FROM TOP TRAVEL APPS YOU CAN 3. Google Trips: Simplify Complex Features. Cutting down the onboarding flow or even eliminating it altogether isn’t always the right answer, especially when your app offers highly complex features that users aren’t likely to be entirely familiar with. DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. HOW MOBILE ORDERING HAS CHANGED THE FOODSERVICE LANDSCAPE The move marks a major change in the restaurant landscape and signifies that the mobile revolution is now in full swing. Any chains not considering investing in their mobile strategies are taking a serious gamble. As Business Insider pointed out last May, “these chains without mobile ordering are passing up on an enormousopportunity.
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROID Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
APPTIMIZE | BLOG FOR DIGITAL AND MOBILE STRATEGY, UX & GROWTH Experiment on More Channels than Ever with Apptimize API & Roku Support. With the rise of new channels such as OTT and wearable devices, customers can now connect and be engaged anywhere, making it a real challenge for brands to optimize that engagement experienceacross channels.
THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVES Cons: Limited to only ~4-5 menu items (depending on size) Need to clearly distinguish what the tabs do, which may require creating additional icons. This has become the go-to alternative for teams who wanted to ditch the hamburger menu. It’s been adopted by Facebook, Flipagram, Buffer, and many others for good reason. DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
WHEN TO USE MULTIVARIATE TESTING VS. AB TESTING Multivariate A/B Testing. Like sequential testing, multivariate testing is a way to test changes to a website or app. However, it usually involves more subtle changes to a greater number of variables. Multivariate testing looks at different combinations of at least two variables, so you can measure more design elements in all possible HOW TO CREATE HABIT FORMING APPS WITH THE 'HOOKED MODEL' The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used to build habit-forming apps. To promote user retention, take users through Eyal’s Hooked Model repeatedly until a habit is formed. The cycle follows four steps: trigger, action, variable reward, andinvestment.
HOW TO FIX BUGS AND USABILITY ISSUES AFTER APP Feature flagging (or feature toggling) is a method of development where new features or sections of an app are packaged so that they can be turned on or off at any time, independently of the rest of the app. The developer is then able to turn off a feature after the app has been deployed while still allowing customers to use the rest of theapp
THIS IS HOW YOU FIND YOUR APP'S AHA! MOMENT These are the key growth actions that Slack, Facebook, and Dropbox relentlessly pursued. The Aha! moments. For Chamath, the former growth lead at Facebook, getting users to reach 7 friends in 10 days was the “single sole focus.”Their Aha! moment was critical to the incredible success of Facebook’s growth team, giving the team direction and a single metric to relentlessly pursue. WHY FIXING WEEK ONE RETENTION WILL SAVE YOUR MOBILE APP The main difference between the top 10 apps and the top 5,000 all occur within the first couple of days users experience the app. The top 10 apps have a 90-day retention of 50.87%, while the top 5,000 apps have a 90-day retention of 8.99%. But if you can increase Week One retention by 20%, you shift the entire curve up 20%. MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! 3 WAYS THE TOP HEALTH & FITNESS APPS HAVE GREAT USERSEE MORE ONAPPTIMIZE.COM
11 THINGS EVERY MOBILE PRODUCT MANAGER NEEDS TO KNOW Whether you’re a seasoned mobile veteran or an industry newbie, here are the 11 things you need to know to succeed on mobile. 1. The differences between a mobile website, a hybrid app, and a native app. The first thing mobile teams need to understand without a shadow of a doubt is the differences between a mobile website, a hybrid app, and a 3 OPTIMIZED ONBOARDING FLOWS FROM TOP TRAVEL APPS YOU CAN 3. Google Trips: Simplify Complex Features. Cutting down the onboarding flow or even eliminating it altogether isn’t always the right answer, especially when your app offers highly complex features that users aren’t likely to be entirely familiar with. DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. HOW MOBILE ORDERING HAS CHANGED THE FOODSERVICE LANDSCAPE The move marks a major change in the restaurant landscape and signifies that the mobile revolution is now in full swing. Any chains not considering investing in their mobile strategies are taking a serious gamble. As Business Insider pointed out last May, “these chains without mobile ordering are passing up on an enormousopportunity.
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! 3 WAYS THE TOP HEALTH & FITNESS APPS HAVE GREAT USERSEE MORE ONAPPTIMIZE.COM
11 THINGS EVERY MOBILE PRODUCT MANAGER NEEDS TO KNOW Whether you’re a seasoned mobile veteran or an industry newbie, here are the 11 things you need to know to succeed on mobile. 1. The differences between a mobile website, a hybrid app, and a native app. The first thing mobile teams need to understand without a shadow of a doubt is the differences between a mobile website, a hybrid app, and a 3 OPTIMIZED ONBOARDING FLOWS FROM TOP TRAVEL APPS YOU CAN 3. Google Trips: Simplify Complex Features. Cutting down the onboarding flow or even eliminating it altogether isn’t always the right answer, especially when your app offers highly complex features that users aren’t likely to be entirely familiar with. DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. HOW MOBILE ORDERING HAS CHANGED THE FOODSERVICE LANDSCAPE The move marks a major change in the restaurant landscape and signifies that the mobile revolution is now in full swing. Any chains not considering investing in their mobile strategies are taking a serious gamble. As Business Insider pointed out last May, “these chains without mobile ordering are passing up on an enormousopportunity.
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROID Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
APPTIMIZE | BLOG FOR DIGITAL AND MOBILE STRATEGY, UX & GROWTH Experiment on More Channels than Ever with Apptimize API & Roku Support. With the rise of new channels such as OTT and wearable devices, customers can now connect and be engaged anywhere, making it a real challenge for brands to optimize that engagement experienceacross channels.
THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVES Cons: Limited to only ~4-5 menu items (depending on size) Need to clearly distinguish what the tabs do, which may require creating additional icons. This has become the go-to alternative for teams who wanted to ditch the hamburger menu. It’s been adopted by Facebook, Flipagram, Buffer, and many others for good reason. DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
WHEN TO USE MULTIVARIATE TESTING VS. AB TESTING Multivariate A/B Testing. Like sequential testing, multivariate testing is a way to test changes to a website or app. However, it usually involves more subtle changes to a greater number of variables. Multivariate testing looks at different combinations of at least two variables, so you can measure more design elements in all possible HOW TO CREATE HABIT FORMING APPS WITH THE 'HOOKED MODEL' The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used to build habit-forming apps. To promote user retention, take users through Eyal’s Hooked Model repeatedly until a habit is formed. The cycle follows four steps: trigger, action, variable reward, andinvestment.
HOW TO FIX BUGS AND USABILITY ISSUES AFTER APP Feature flagging (or feature toggling) is a method of development where new features or sections of an app are packaged so that they can be turned on or off at any time, independently of the rest of the app. The developer is then able to turn off a feature after the app has been deployed while still allowing customers to use the rest of theapp
THIS IS HOW YOU FIND YOUR APP'S AHA! MOMENT These are the key growth actions that Slack, Facebook, and Dropbox relentlessly pursued. The Aha! moments. For Chamath, the former growth lead at Facebook, getting users to reach 7 friends in 10 days was the “single sole focus.”Their Aha! moment was critical to the incredible success of Facebook’s growth team, giving the team direction and a single metric to relentlessly pursue. WHY FIXING WEEK ONE RETENTION WILL SAVE YOUR MOBILE APP The main difference between the top 10 apps and the top 5,000 all occur within the first couple of days users experience the app. The top 10 apps have a 90-day retention of 50.87%, while the top 5,000 apps have a 90-day retention of 8.99%. But if you can increase Week One retention by 20%, you shift the entire curve up 20%. MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN The Best Technology. With nine patents issued and pending, and over 50 person-years of development, companies come to Apptimize for a true cross platform testing MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROID Apptimize is the only truly cross platform A/B testing and feature management solution on the market that focuses on delivering the best and consistent experience for each user, noRESOURCES ARCHIVE
About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVESSEE MOREON APPTIMIZE.COM
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN The Best Technology. With nine patents issued and pending, and over 50 person-years of development, companies come to Apptimize for a true cross platform testing MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROID Apptimize is the only truly cross platform A/B testing and feature management solution on the market that focuses on delivering the best and consistent experience for each user, noRESOURCES ARCHIVE
About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVESSEE MOREON APPTIMIZE.COM
PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
KAYAK'S MOST INTERESTING A/B TEST Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. THE 4 BEST MOBILE USER ONBOARDING FLOWS WE'VE SEEN SO FAR What I really love about Lookout is their in-your-face value propositions that they have each user go through. Their onboarding poses a series of questions and asks them to select an answer that conveys the value of their app. 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROID Apptimize is the only truly cross platform A/B testing and feature management solution on the market that focuses on delivering the best and consistent experience for each user, noA/B TESTING PLANS
About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT.RESOURCES ARCHIVE
About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT.A/B TESTING
Experiment Anywhere. Track Everywhere. Apptimize is the only truly cross-platform A/B testing solution that allows you to test a change on any platform and track the impact of that change across all channels, even actual revenue recorded by your servers. A/B TESTING & FEATURE FLAG MANAGEMENT ON OTT PLATFORM About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASE Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. DO WE REALLY NEED APP LOGINS? Leverage User Onboarding to Create Personalized In-App Experiences. An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. HOW TO CREATE HABIT FORMING APPS WITH THE 'HOOKED MODEL' How do you ensure that your app is captivating and retaining users? Habits. In comes the ‘Hooked Model.’ The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used to build habit-forming apps.To promote user retention, take users through Eyal’s Hooked Model repeatedly until a habit is formed. 3 WAYS THE TOP HEALTH & FITNESS APPS HAVE GREAT USER Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users who will engage on a regular basis.As retention gains importance as a KPI for growth, it’s crucial to consider ways in which you can HOW MOBILE ORDERING HAS CHANGED THE FOODSERVICE LANDSCAPE Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
RESOURCES ARCHIVE
Today, Apptimize was named a Top Performer by FeaturedCustomers.com in their 2019 Summer Customer Success Report, See More. Apptimize Announcements Apptimize Features. Apptimize managed services can help you grow 4x faster. We heard from our customers that they just don’t have the resources to A/B test HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVESSEE MOREON APPTIMIZE.COM
PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
THE 4 BEST MOBILE USER ONBOARDING FLOWS WE’VE SEEN SO FAR Robinhood. Robinhood Mobile User Onboarding from kendrickapp. Robinhood’s onboarding flow is my favorite by far. When it comes to financial apps, giving up private information such as bank account numbers or passwords can be a huge hurdle to overcome. That’s what makes Robinhood’s onboarding so impressive. 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
CASE STUDY - SAFETREK MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
RESOURCES ARCHIVE
Today, Apptimize was named a Top Performer by FeaturedCustomers.com in their 2019 Summer Customer Success Report, See More. Apptimize Announcements Apptimize Features. Apptimize managed services can help you grow 4x faster. We heard from our customers that they just don’t have the resources to A/B test HOW TO CALCULATE ROI FOR YOUR MOBILE APP www.apptimize.com | contact@apptimize.com 3 In this guide, we’ll show you how to create a hyper-efficient funnel for your mobile app by walking you through the crucial metrics you need to know. KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVESSEE MOREON APPTIMIZE.COM
PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
THE 4 BEST MOBILE USER ONBOARDING FLOWS WE’VE SEEN SO FAR Robinhood. Robinhood Mobile User Onboarding from kendrickapp. Robinhood’s onboarding flow is my favorite by far. When it comes to financial apps, giving up private information such as bank account numbers or passwords can be a huge hurdle to overcome. That’s what makes Robinhood’s onboarding so impressive. 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
CASE STUDY - SAFETREK MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROID Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
RESOURCES ARCHIVE
Today, Apptimize was named a Top Performer by FeaturedCustomers.com in their 2019 Summer Customer Success Report, See More. Apptimize Announcements Apptimize Features. Apptimize managed services can help you grow 4x faster. We heard from our customers that they just don’t have the resources to A/B testA/B TESTING PLANS
Service Plans. All Apptimize customers regardless of their plan receive: Implementation and onboarding support. Access to technical documentation. Advanced and Enterprise customers also receive ongoing email support during business hours. Apptimize also offers many other services that will help you improve and accelerate results: don’tA/B TESTING
A/B Testing Across All Digital Channels. Experiment Anywhere. Track Everywhere. Apptimize is the only truly cross-platform A/B testing solution that allows you to test a change on any platform and track the impact of that change across all channels, even actual revenue recorded by your servers. Learn More. MOBILE A/B TESTING FOR IOS & ANDROID APPS Launch A/B Tests Instantly. From the order of screens in a user onboarding flow to the number of items to display on a search results page, Apptimize’s proprietary Visual Editor allows users to go live with complex A/B experiments on both iOS and Android devices withinminutes.
A/B TESTING & FEATURE FLAG MANAGEMENT ON OTT PLATFORM About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. HOW TO CREATE HABIT FORMING APPS WITH THE 'HOOKED MODEL' The ‘Hooked Model,’ developed by Nir Eyal, is a four-step process built on basic principles of behavioral psychology that can be used to build habit-forming apps. To promote user retention, take users through Eyal’s Hooked Model repeatedly until a habit is formed. The cycle follows four steps: trigger, action, variable reward, andinvestment.
DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 3 WAYS THE TOP HEALTH & FITNESS APPS HAVE GREAT USER Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users who will engage on a regular basis.As retention gains importance as a KPI for growth, it’s crucial to consider ways in which you can HOW MOBILE ORDERING HAS CHANGED THE FOODSERVICE LANDSCAPE The move marks a major change in the restaurant landscape and signifies that the mobile revolution is now in full swing. Any chains not considering investing in their mobile strategies are taking a serious gamble. As Business Insider pointed out last May, “these chains without mobile ordering are passing up on an enormousopportunity.
MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
RESOURCES ARCHIVE
Today, Apptimize was named a Top Performer by FeaturedCustomers.com in their 2019 Summer Customer Success Report, See More. Apptimize Announcements Apptimize Features. Apptimize managed services can help you grow 4x faster. We heard from our customers that they just don’t have the resources to A/B testA/B TESTING
A/B Testing Across All Digital Channels. Experiment Anywhere. Track Everywhere. Apptimize is the only truly cross-platform A/B testing solution that allows you to test a change on any platform and track the impact of that change across all channels, even actual revenue recorded by your servers. Learn More. KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVESSEE MOREON APPTIMIZE.COM
PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
CASE STUDY - SAFETREK MOBILE A/B TESTING & RELEASE MANAGEMENT FOR IOS & ANDROIDSOLUTIONSPLANSRESOURCESDOCSABOUTSIGN IN Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. Together with Airship, marketers and product owners can now unify digital engagement and digital experimentation to optimize the entire customer journey across messaging channels anddigital
RESOURCES ARCHIVE
Today, Apptimize was named a Top Performer by FeaturedCustomers.com in their 2019 Summer Customer Success Report, See More. Apptimize Announcements Apptimize Features. Apptimize managed services can help you grow 4x faster. We heard from our customers that they just don’t have the resources to A/B testA/B TESTING
A/B Testing Across All Digital Channels. Experiment Anywhere. Track Everywhere. Apptimize is the only truly cross-platform A/B testing solution that allows you to test a change on any platform and track the impact of that change across all channels, even actual revenue recorded by your servers. Learn More. KAYAK'S MOST INTERESTING A/B TEST KAYAK’S Most Interesting A/B Test. This is the inaugural Apptimize podcast! Our CEO, Nancy Hua, speaks with Vinayak Ranade, Director of Engineering for Mobile at KAYAK about how to identify what to test. Listen to the podcast and/or read the transcript below. Use Up/Down Arrow keys to increase or decrease volume. Nancy Hua: Hi everyone! THE ULTIMATE GUIDE TO HAMBURGER MENUS AND THEIR ALTERNATIVESSEE MOREON APPTIMIZE.COM
PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASESEE MORE ONAPPTIMIZE.COM
DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a 6 UX MISTAKES TO AVOID WHEN DESIGNING A NATIVE MOBILE APP There are 3 main reasons why designing for native mobile is so different from web: a. Smaller real estate – A smaller screen means that you can squeeze the same content from your web homepage to your app homepage. Your font needs to be legible and the buttons need to be big enough that a finger can click on it. b. KAYAK'S RECIPE FOR GREAT MOBILE A/B TESTING, PART II Earlier in the week, we posted a podcast with Vinayak Ranade, Director of Engineering for Mobile at KAYAK.The podcast was only five and half minutes, but our actual conversation was over an hour long. Here are some tidbits from the rest of the conversation distilled into a fewmore questions.
CASE STUDY - SAFETREKRESOURCES ARCHIVE
Today, Apptimize was named a Top Performer by FeaturedCustomers.com in their 2019 Summer Customer Success Report, See More. Apptimize Announcements Apptimize Features. Apptimize managed services can help you grow 4x faster. We heard from our customers that they just don’t have the resources to A/B testA/B TESTING PLANS
Service Plans. All Apptimize customers regardless of their plan receive: Implementation and onboarding support. Access to technical documentation. Advanced and Enterprise customers also receive ongoing email support during business hours. Apptimize also offers many other services that will help you improve and accelerate results: don’t APPTIMIZE | BLOG FOR DIGITAL AND MOBILE STRATEGY, UX & GROWTH Experiment on More Channels than Ever with Apptimize API & Roku Support. With the rise of new channels such as OTT and wearable devices, customers can now connect and be engaged anywhere, making it a real challenge for brands to optimize that engagement experienceacross channels.
WEBSITE A/B TESTING & FEATURE FLAG MANAGEMENT Drive Transformational Growth. A/B test and refine everything from the user onboarding flow to onsite conversion funnels. Incremental UX improvements boost user engagement, retention, and monetization. These wins compound over time and drive transformational growth for organizations. Learn More. MOBILE A/B TESTING FOR IOS & ANDROID APPS Launch A/B Tests Instantly. From the order of screens in a user onboarding flow to the number of items to display on a search results page, Apptimize’s proprietary Visual Editor allows users to go live with complex A/B experiments on both iOS and Android devices withinminutes.
A/B TESTING & FEATURE FLAG MANAGEMENT ON OTT PLATFORM About Apptimize. Apptimize, an Airship company, is the leading multivariate testing and feature release management solution for mobile apps, also covering websites and OTT. PRESS & APPTIMIZE NEWS Menlo Park, CA—February 17, 2015—Apptimize, the provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding Apptimize / Feb 17, 2015 Read More. Apptimize Brings Codeless, Real-time A/B Testing to AndroidApps.
DO WE REALLY NEED APP LOGINS? The first thing the app prompts you to do upon open is create an account or sign in. Since it is a social network that connects a user with their real-life networks, using personal data is vital to connect users to their friends and family. Without it, there is a PRODUCT MANAGER’S GUIDE TO USING FEATURE FLAGS IN RELEASE In this guide, we’ll share best practices on how to leverage feature flags (also known as feature toggles or feature switches) to implement a more agile, more controlled, and less risky method of managing your product development pipeline. Note: This guide focuses on consumer digital products such as mobile apps, web apps, and websites. 3 OPTIMIZED ONBOARDING FLOWS FROM TOP TRAVEL APPS YOU CAN 3. Google Trips: Simplify Complex Features. Cutting down the onboarding flow or even eliminating it altogether isn’t always the right answer, especially when your app offers highly complex features that users aren’t likely to be entirely familiar with.Toggle navigation
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APPTIMIZE IS NOW AN AIRSHIP COMPANY! Together we'll provide the most powerful solution for optimizing the entire user experience across messaging channels and digitalproperties.
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APPTIMIZE CROSS-PLATFORM IS HERE! We are excited to announce the release of Apptimize Cross-Platform, an all-in-one tool designed to experiment, optimize, and manage feature releases across all of your digital touchpoints. We have always been the best at mobile, and now we are extending the same functionalities you have been so familiar with across all of your user touchpoints.Learn More
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View case studies and success stories from happy customers INCREASED SUBSCRIPTIONS BY 44% INCREASED BOOKINGS BY 15% INCREASED SIGN-UPS BY 8% PRODUCT CAPABILITIES A/B Testing and Feature Release Management for Product Teams CROSS PLATFORM OPTIMIZATION We live in a multi-channel world in which your users interact with you across a number of different places (e.g. native mobile apps, mobile websites, websites, in-store, call centers, etc.). Apptimize enables you to optimize all your customer digital touchpoints while ensuring a consistent user experience across all platforms and tracking the impact of those optimizations everywhere.Learn More
MOBILE
Apptimize’s leading mobile technology makes A/B testing and feature release management on native mobile apps incredibly fast and reliable while minimizing developer resources, keeping your app performance bug free, and even often bypassing the App/Play Store.Learn More
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Apptimize allows you to create the best possible experience for each individual user that lands on your website, mobile website, or web app through data-driven A/B tests and personalized promotions/featurereleases.
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Apptimize helps you keep viewers engaged by letting you easily personalize content and optimize layouts while increasing ad revenue.Learn More
WHY APPTIMIZE?
The only truly cross platform A/B testing and release managementsolution.
OPTIMIZE FOR EACH UNIQUE USER Apptimize allows you to track users as they move from one channel to another. This not only helps provide a consistent experience across platforms, but also lets you track the impact of any single A/B test to actual revenue earned anywhere.Learn More
ENGAGED CUSTOMERS GROW 2X FASTER More testing leads to more growth. Apptimize is designed to help the whole product team test more efficiently. The results? Customers who run more than eight experiments per year with Apptimize grow over two times faster than the industry average.Learn More
THE BEST TECHNOLOGY
With nine patents issued and pending, and over 50 person-years of development, companies come to Apptimize for a true cross platform testing and release management solution that really works. Plus, it fits in seamlessly with the technology stack. Apptimize automatically pulls in events from most major push and analytics providers so digital teams can get going even faster.Get a Demo
We’ve been using Apptimize for 3 years. It’s very dependable, we trust it and it’s part of our workflow. When something goes wrong, we know that we have a partner that’s there for us. This is huge for our confidence and culture of experimentation.Doug Suriano
Lead iOS Engineer
At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to take ideas from across our organization, rapidly run tests, and identify the impact of each idea. We are excited to see the growth we can achieve using experimentation.Matt Hamilton
VP of Product Infrastructure Apptimize helps us collect actionable data and make rapid improvements to our app without having to wait for the development cycle to optimize our mobile experience.Peter Gray
Director, Product Optimization We’ve been using Apptimize for 3 years. It’s very dependable, we trust it and it’s part of our workflow. When something goes wrong, we know that we have a partner that’s there for us. This is huge for our confidence and culture of experimentation.Doug Suriano
Lead iOS Engineer
At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to take ideas from across our organization, rapidly run tests, and identify the impact of each idea. We are excited to see the growth we can achieve using experimentation.Matt Hamilton
VP of Product InfrastructureRESOURCES
Learn mobile experimentation uses cases and best practices 6 MOBILE A/B TESTS FROM THE TOP APPS This guide breaks down six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor. We cover experiments focused on improving mobile user onboarding, in-app engagement, and mobile conversions.Learn More
WHAT BANKS CAN LEARN FROM FINTECH The recent investment surge in fintech firms indicates that banks need to start looking at these upstarts not just as competitors, but also as a source of inspiration. In this mobile guide, we’ve identified four strategies fintech players are using to drive mobile adoption and create amazing user experiences.Learn More
THE ULTIMATE GUIDE TO USER ONBOARDING If you don’t excite users and inject value during user onboarding, they’re going to drop off. In this guide, we break down why optimizing user onboarding is your app’s 80/20 and how to drive users to complete the core actions within your app.Learn More
SCHEDULE A CUSTOMIZED DEMO Get in touch with us for a detailed walk-through of Apptimize.Book a Demo
ABOUT APPTIMIZE
Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.NAVIGATION
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