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MAXIMIZING HUMAN PERFORMANCE Not only is the question clear, the expected answer is clear. Another similar "gotcha" is to ask the user a question about an obscure option that requires the user to learn everything about the option in order to know they don't want it or need it.ASKTOG:
NN/g Home AskTog Call Centers: AskTog, July, 2002. Call Center: Profit or Loss? How Call Centers can Make or Break Companies: Traditionally,call centers have
THE CHALLENGER: AN INFORMATION DISASTER Don't miss the next action-packed column! Receive a brief notice when new columns are posted by sending a blank email to asktoglist-subscribe@yahoogroups.com.. return to top ASKTOG: MAXIMIZING THE WINDOW We added the animated Prairie Dog to the bottom of the page, hidden from view until the maximizing took place. Once he appeared, Parker directed user's eyes to his message, telling them that they were done, and it was now time to move on. THE WORST INTERFACE EVER NN/g Home AskTog Interaction Design Section The Worst Interface Ever. AskTog, September, 2004. The Worst Interface Ever: The Self-Destruct Switch: For $1500, you can equip your luxury car with a genuine self-destruct switch. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. ASKTOG HOME PAGEBROWSE VS. SEARCHHOW TO ACHIEVE PAINLESS REGISTRATIONINCLUSIVE DESIGN PART 2THE APPLE IWATCH AskTog, Human Interface Evangelism and Practical Design. The Third User, or Exactly Why Apple Keeps Doing Foolish Things: The User Experience (UX) community stands on the sidelines, mouths agape, watching as Apple does one seemingly foolish thing after another, such as hiding vital controls like the scroll bar, yet Apple's sales continue to climb even as usability suffers. ASKTOG: FIRST PRINCIPLES OF INTERACTION DESIGN Basic principle of human-computer interaction, from AskTog, the Webzine for Computer Professionals, their Family, and Friends ASKTOG: DEMISE OF MIGHTY 690 The Bizarre Demise of Mighty 690. The following is a true story. I know. I was there The year was 1961. The place was the sleepy little boarder town of Tijuana, Mexico, where a tiny radio station, the Mighty 690, was pumping out 100,000 watts of effective radiated power, blanketing the Western half of the United States with the hottestsounds around.
MAXIMIZING HUMAN PERFORMANCE Not only is the question clear, the expected answer is clear. Another similar "gotcha" is to ask the user a question about an obscure option that requires the user to learn everything about the option in order to know they don't want it or need it.ASKTOG:
NN/g Home AskTog Call Centers: AskTog, July, 2002. Call Center: Profit or Loss? How Call Centers can Make or Break Companies: Traditionally,call centers have
THE CHALLENGER: AN INFORMATION DISASTER Don't miss the next action-packed column! Receive a brief notice when new columns are posted by sending a blank email to asktoglist-subscribe@yahoogroups.com.. return to top ASKTOG: MAXIMIZING THE WINDOW We added the animated Prairie Dog to the bottom of the page, hidden from view until the maximizing took place. Once he appeared, Parker directed user's eyes to his message, telling them that they were done, and it was now time to move on. THE WORST INTERFACE EVER NN/g Home AskTog Interaction Design Section The Worst Interface Ever. AskTog, September, 2004. The Worst Interface Ever: The Self-Destruct Switch: For $1500, you can equip your luxury car with a genuine self-destruct switch. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. MAXIMIZING HUMAN PERFORMANCE For waits of 1/10th of one second to 10 seconds: Acknowledge the user's mouse click or keystroke within 1/10th of one second. Offer an hour glass or animated mouse pointer time indicator for any wait that will last over 1/2 second (but be sure to initiate it within 1/10th ofa second).
ASKTOG LIVING SECTION Life on the Road. Cruising the highways of the USA. Tornado "It’s 1:48 am as I write this. We are operating on auxiliary power. Our main sources of illumination are the occasional flashes of lighting which momentarily freeze the steady rain. THE CHALLENGER: AN INFORMATION DISASTER Don't miss the next action-packed column! Receive a brief notice when new columns are posted by sending a blank email to asktoglist-subscribe@yahoogroups.com.. return to top ASKTOG: MAXIMIZING THE WINDOW We added the animated Prairie Dog to the bottom of the page, hidden from view until the maximizing took place. Once he appeared, Parker directed user's eyes to his message, telling them that they were done, and it was now time to move on. INCLUSIVE DESIGN PART 2 NN/g Home AskTog Interaction Design Section Inclusive Design Part 2. AskTog, May 2009. Inclusive Design, Part 2 How to Achieve Inclusive Design: In Part One, I argued that accessibility should not focus just on the needs of the profoundly disabled, that well-crafted solutions can be of service to all.This new approach is called, “inclusive design” and it starts with organization. INCLUSIVE DESIGN PART 1 NN/g Home AskTog Interaction Design Section Inclusive Design Part 1. AskTog, April 2009. Inclusive Design, Part 1 With Some Shocking Revelations About Your Future: Have you ever thought about what it would be like to be disabled? ASKTOG: TOP 10 REASONS TO NOT SHOP ON LINE What's a D'ohLT? We'll be running into a few D'ohLTs in this column. A D'ohLT is a person who screws up some product or service so badly that, when you attempt to use it, you end up slapping your head and yelling that famous homersimpsonian cry, "D'oh!" HOW TO ACHIEVE PAINLESS REGISTRATION Wholesale sites Wholesalers don't need the middle name of the retailer's third grade schoolmarm to qualify them to enter your site. Take the most minimal level of information required to allow entrance, then glean the rest when they put in their first order. HOLISTIC DESIGN: PALMONE TUNGSTEN T3 CASE STUDY If you are considering or already own a PalmOne Tungten T3, please check out the companion article, Make Your Tungsten T3 Palm a Monster Machine. This is a case study about a marvelous piece of hardware, backed up by a decent operating system, but which, nevertheless, made for an unpleasant initial user experience. ASKTOG: INTERNET PERSPECTIVE NN/g Home AskTog Internet Perspective : AskTog, May, 2001. Internet Perspective : The sky is falling. It has been falling for about a year now, and it feels like it won’t stop falling until every business associated with the Internet is dead, dead, dead. ASKTOG HOME PAGEBROWSE VS. SEARCHHOW TO ACHIEVE PAINLESS REGISTRATIONINCLUSIVE DESIGN PART 2THE APPLE IWATCH AskTog, Human Interface Evangelism and Practical Design. The Third User, or Exactly Why Apple Keeps Doing Foolish Things: The User Experience (UX) community stands on the sidelines, mouths agape, watching as Apple does one seemingly foolish thing after another, such as hiding vital controls like the scroll bar, yet Apple's sales continue to climb even as usability suffers. ASKTOG: FIRST PRINCIPLES OF INTERACTION DESIGN Basic principle of human-computer interaction, from AskTog, the Webzine for Computer Professionals, their Family, and Friends ASKTOG: DEMISE OF MIGHTY 690 The Bizarre Demise of Mighty 690. The following is a true story. I know. I was there The year was 1961. The place was the sleepy little boarder town of Tijuana, Mexico, where a tiny radio station, the Mighty 690, was pumping out 100,000 watts of effective radiated power, blanketing the Western half of the United States with the hottestsounds around.
ASKTOG:
NN/g Home AskTog Call Centers: AskTog, July, 2002. Call Center: Profit or Loss? How Call Centers can Make or Break Companies: Traditionally,call centers have
THE WORST INTERFACE EVER The Self-Destruct Switch. For $1500, you can equip your luxury car with a genuine self-destruct switch. Once it’s in place, you must remember to flip it whenever you shift from driving your car to not driving your car. Forget once or do it wrong, and your engine and transmission will self-destruct. “Ah, a fictitious switch,” yousay, but
ASKTOG: HOW TO SEND MAIL TO ASKTOG If you wish to engage my consulting services, please contact Julie Moran via or by phone at . Press. If you are from the press, please contact our press office via or, if on deadline, by phone at They will be able to put you in immediate contact with me. The Bughouse ASKTOG: MAKE YOUR MAC A MONSTER MACHINE NN/g Home AskTog Make Your Mac a Monster Machine: AskTog, January, 2004. Make Your Mac a Monster Machine: 14 year Apple veteran (employee #66) and founder of Apple's Human Interface Group tells you how to customize your Mac OS X machine for maximum productivity. INCLUSIVE DESIGN PART 1 ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
ASKTOG HOME PAGEBROWSE VS. SEARCHHOW TO ACHIEVE PAINLESS REGISTRATIONINCLUSIVE DESIGN PART 2THE APPLE IWATCH AskTog, Human Interface Evangelism and Practical Design. The Third User, or Exactly Why Apple Keeps Doing Foolish Things: The User Experience (UX) community stands on the sidelines, mouths agape, watching as Apple does one seemingly foolish thing after another, such as hiding vital controls like the scroll bar, yet Apple's sales continue to climb even as usability suffers. ASKTOG: FIRST PRINCIPLES OF INTERACTION DESIGN Basic principle of human-computer interaction, from AskTog, the Webzine for Computer Professionals, their Family, and Friends ASKTOG: DEMISE OF MIGHTY 690 The Bizarre Demise of Mighty 690. The following is a true story. I know. I was there The year was 1961. The place was the sleepy little boarder town of Tijuana, Mexico, where a tiny radio station, the Mighty 690, was pumping out 100,000 watts of effective radiated power, blanketing the Western half of the United States with the hottestsounds around.
ASKTOG:
NN/g Home AskTog Call Centers: AskTog, July, 2002. Call Center: Profit or Loss? How Call Centers can Make or Break Companies: Traditionally,call centers have
THE WORST INTERFACE EVER The Self-Destruct Switch. For $1500, you can equip your luxury car with a genuine self-destruct switch. Once it’s in place, you must remember to flip it whenever you shift from driving your car to not driving your car. Forget once or do it wrong, and your engine and transmission will self-destruct. “Ah, a fictitious switch,” yousay, but
ASKTOG: HOW TO SEND MAIL TO ASKTOG If you wish to engage my consulting services, please contact Julie Moran via or by phone at . Press. If you are from the press, please contact our press office via or, if on deadline, by phone at They will be able to put you in immediate contact with me. The Bughouse ASKTOG: MAKE YOUR MAC A MONSTER MACHINE NN/g Home AskTog Make Your Mac a Monster Machine: AskTog, January, 2004. Make Your Mac a Monster Machine: 14 year Apple veteran (employee #66) and founder of Apple's Human Interface Group tells you how to customize your Mac OS X machine for maximum productivity. INCLUSIVE DESIGN PART 1 ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
MAXIMIZING HUMAN PERFORMANCE Not only is the question clear, the expected answer is clear. Another similar "gotcha" is to ask the user a question about an obscure option that requires the user to learn everything about the option in order to know they don't want it or need it. ASKTOG: STARFIRE HOME The film, developed in 1992, predicted the explosive growth of the world wide web at a time before graphical web browsers even existed. Starfire: The Directors' Cut explores in candid detail a technological future based on industry cooperation, human-centered design, and the continued presence of bad guys. Requires Quicktime. FIRST PRINCIPLES OF INTERACTION DESIGN (REVISED & EXPANDED This revision features new examples and discussion involving mobile, wearables, and Internet-connected smart devices. However, the naming and organization remains the same except for three changes: I have shortened the name of one principle to extend its reach: “Color Blindness” is now simply Color and includes more than just color blindness. I’ve added one new principle, Aesthetics, and ASKTOG: EMPLOYEE STOCK PURCHASE PLANS (ESPP) A typical ESPP program lets employees elect to set aside 10% of their salary to purchase shares of stock in their own company. This stock is typically issued at six month intervals. The purchase price per share is typically the market price of the stock less a 15% discount. The market price chosen is either the price at the beginning of the six THE CHALLENGER: AN INFORMATION DISASTER The engineers, meeting in Utah, communicated two messages from their meeting to their local managers. First, they produced the a formal, abstract result: "With the data available to them, and with NASA knowing as well as they that the design was flawed and that temperature might be a causal factor, the engineers argued that theChallenger ought
INCLUSIVE DESIGN PART 1 Inclusive Design, Part 1. Have you ever thought about what it would be like to be disabled? Well, you better start thinking about it! As my collegue Gregg Vanderheiden is fond of pointing out, “We all will have disabilities eventually, unless we die first.”. (Russian translation: Пост доступен на сайте. ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. HOW TO ACHIEVE PAINLESS REGISTRATION Wholesale sites Wholesalers don't need the middle name of the retailer's third grade schoolmarm to qualify them to enter your site. Take the most minimal level of information required to allow entrance, then glean the rest when they put in their first order.ASKTOG:
Architects test, too. They start with reviews with the client to see if their rough sketches are filling the client’s needs. They then “wring out” their designs by walking potential users of the building through scenarios. They do this multiple times, until the design begins to work. At least the good ones do. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
ASKTOG HOME PAGEBROWSE VS. SEARCHHOW TO ACHIEVE PAINLESS REGISTRATIONINCLUSIVE DESIGN PART 2THE APPLE IWATCH AskTog, Human Interface Evangelism and Practical Design. The Third User, or Exactly Why Apple Keeps Doing Foolish Things: The User Experience (UX) community stands on the sidelines, mouths agape, watching as Apple does one seemingly foolish thing after another, such as hiding vital controls like the scroll bar, yet Apple's sales continue to climb even as usability suffers. ASKTOG: FIRST PRINCIPLES OF INTERACTION DESIGN Basic principle of human-computer interaction, from AskTog, the Webzine for Computer Professionals, their Family, and Friends ASKTOG: DEMISE OF MIGHTY 690 The Bizarre Demise of Mighty 690. The following is a true story. I know. I was there The year was 1961. The place was the sleepy little boarder town of Tijuana, Mexico, where a tiny radio station, the Mighty 690, was pumping out 100,000 watts of effective radiated power, blanketing the Western half of the United States with the hottestsounds around.
ASKTOG:
NN/g Home AskTog Call Centers: AskTog, July, 2002. Call Center: Profit or Loss? How Call Centers can Make or Break Companies: Traditionally,call centers have
THE WORST INTERFACE EVER The Self-Destruct Switch. For $1500, you can equip your luxury car with a genuine self-destruct switch. Once it’s in place, you must remember to flip it whenever you shift from driving your car to not driving your car. Forget once or do it wrong, and your engine and transmission will self-destruct. “Ah, a fictitious switch,” yousay, but
ASKTOG: HOW TO SEND MAIL TO ASKTOG If you wish to engage my consulting services, please contact Julie Moran via or by phone at . Press. If you are from the press, please contact our press office via or, if on deadline, by phone at They will be able to put you in immediate contact with me. The Bughouse ASKTOG: MAKE YOUR MAC A MONSTER MACHINE NN/g Home AskTog Make Your Mac a Monster Machine: AskTog, January, 2004. Make Your Mac a Monster Machine: 14 year Apple veteran (employee #66) and founder of Apple's Human Interface Group tells you how to customize your Mac OS X machine for maximum productivity. INCLUSIVE DESIGN PART 1 ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
ASKTOG HOME PAGEBROWSE VS. SEARCHHOW TO ACHIEVE PAINLESS REGISTRATIONINCLUSIVE DESIGN PART 2THE APPLE IWATCH AskTog, Human Interface Evangelism and Practical Design. The Third User, or Exactly Why Apple Keeps Doing Foolish Things: The User Experience (UX) community stands on the sidelines, mouths agape, watching as Apple does one seemingly foolish thing after another, such as hiding vital controls like the scroll bar, yet Apple's sales continue to climb even as usability suffers. ASKTOG: FIRST PRINCIPLES OF INTERACTION DESIGN Basic principle of human-computer interaction, from AskTog, the Webzine for Computer Professionals, their Family, and Friends ASKTOG: DEMISE OF MIGHTY 690 The Bizarre Demise of Mighty 690. The following is a true story. I know. I was there The year was 1961. The place was the sleepy little boarder town of Tijuana, Mexico, where a tiny radio station, the Mighty 690, was pumping out 100,000 watts of effective radiated power, blanketing the Western half of the United States with the hottestsounds around.
ASKTOG:
NN/g Home AskTog Call Centers: AskTog, July, 2002. Call Center: Profit or Loss? How Call Centers can Make or Break Companies: Traditionally,call centers have
THE WORST INTERFACE EVER The Self-Destruct Switch. For $1500, you can equip your luxury car with a genuine self-destruct switch. Once it’s in place, you must remember to flip it whenever you shift from driving your car to not driving your car. Forget once or do it wrong, and your engine and transmission will self-destruct. “Ah, a fictitious switch,” yousay, but
ASKTOG: HOW TO SEND MAIL TO ASKTOG If you wish to engage my consulting services, please contact Julie Moran via or by phone at . Press. If you are from the press, please contact our press office via or, if on deadline, by phone at They will be able to put you in immediate contact with me. The Bughouse ASKTOG: MAKE YOUR MAC A MONSTER MACHINE NN/g Home AskTog Make Your Mac a Monster Machine: AskTog, January, 2004. Make Your Mac a Monster Machine: 14 year Apple veteran (employee #66) and founder of Apple's Human Interface Group tells you how to customize your Mac OS X machine for maximum productivity. INCLUSIVE DESIGN PART 1 ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
MAXIMIZING HUMAN PERFORMANCE Not only is the question clear, the expected answer is clear. Another similar "gotcha" is to ask the user a question about an obscure option that requires the user to learn everything about the option in order to know they don't want it or need it. ASKTOG: STARFIRE HOME The film, developed in 1992, predicted the explosive growth of the world wide web at a time before graphical web browsers even existed. Starfire: The Directors' Cut explores in candid detail a technological future based on industry cooperation, human-centered design, and the continued presence of bad guys. Requires Quicktime. FIRST PRINCIPLES OF INTERACTION DESIGN (REVISED & EXPANDED This revision features new examples and discussion involving mobile, wearables, and Internet-connected smart devices. However, the naming and organization remains the same except for three changes: I have shortened the name of one principle to extend its reach: “Color Blindness” is now simply Color and includes more than just color blindness. I’ve added one new principle, Aesthetics, and ASKTOG: EMPLOYEE STOCK PURCHASE PLANS (ESPP) A typical ESPP program lets employees elect to set aside 10% of their salary to purchase shares of stock in their own company. This stock is typically issued at six month intervals. The purchase price per share is typically the market price of the stock less a 15% discount. The market price chosen is either the price at the beginning of the six THE CHALLENGER: AN INFORMATION DISASTER The engineers, meeting in Utah, communicated two messages from their meeting to their local managers. First, they produced the a formal, abstract result: "With the data available to them, and with NASA knowing as well as they that the design was flawed and that temperature might be a causal factor, the engineers argued that theChallenger ought
INCLUSIVE DESIGN PART 1 Inclusive Design, Part 1. Have you ever thought about what it would be like to be disabled? Well, you better start thinking about it! As my collegue Gregg Vanderheiden is fond of pointing out, “We all will have disabilities eventually, unless we die first.”. (Russian translation: Пост доступен на сайте. ASKTOG: THE BUTTERFLY BALLOT: ANATOMY OF A DISASTER NN/g Home AskTog Columns The Florida Butterfly Ballot Disaster: Ask Tog, January, 2001 The Butterfly Ballot: Anatomy of a Disaster. About the Author: I'm neither a Democrat nor a Republican. I'm an Independent, with strong Libertarian leanings. HOW TO ACHIEVE PAINLESS REGISTRATION Wholesale sites Wholesalers don't need the middle name of the retailer's third grade schoolmarm to qualify them to enter your site. Take the most minimal level of information required to allow entrance, then glean the rest when they put in their first order.ASKTOG:
Architects test, too. They start with reviews with the client to see if their rough sketches are filling the client’s needs. They then “wring out” their designs by walking potential users of the building through scenarios. They do this multiple times, until the design begins to work. At least the good ones do. BROWSE VS. SEARCH: WHICH DESERVES TO GO? NN/g Home AskTog Interaction Design Section . AskTog, December 2011. Browse vs. Search: Which Deserves to Go? Hi Bruce, Debating with a friend of mine why on earth we seem to want to browse or scroll long lists to find something when typing into a search box is so much moreefficient.
Interaction Design SectionLiving Section
About Bruce TognazziniNN/g Home AskTog
JOIN MY INTENSIVE (AND FUN!) LECTURE/ WORKSHOP COURSE. SIGN UP NOW! Interaction Design course:Go from
zero to interaction designer in just three days. You may be coming in cold from engineering or graphic design. You may already be an interaction designer wanting to "fills in the blanks," establishing a more solid theoretical and practical base. I've aimed this course at all of you, covering the needs of both individual contributors and managers.Join me as
I teach the Apple method and show you how to not only organize for and come up with successful designs, but sell them to engineering andupper management.
It's intensive, yes: A one-semester-equivalent with a strong, real-world bias. However, we have a lot of fun along the way, and you'll leave having worked with a team to design and build a complete project, so you will have not only learned, but experienced everythingtaught.
User Experience Conference Website There's more than my course at an NN/g conference. You'll find a breadth of other specialized courses and networking opportunities that will put you and your company at the leading edge of the design curve. ------------------------- FIRST PRINCIPLES OF INTERACTION DESIGN, REVISED & EXPANDED The largest single change I have made to my website ever, this is an up-to-the-minute short course and useful review of the fundamental principles of contemporary human-computer interaction design principles, with new examples and discussion covering mobile, wearables, traditional apps, connected devices, and the web... ------------------------- PROVIDING PREDICTABLE TARGETS It doesn't matter how fast people are with a mouse or with their fingers, if they can't find the target, they're going to be kind of slow it hitting it. Hiding targets by either moving them around or even making them invisible has become a trend, and it needs to stop. Here's how you can ensure your users have predictable targets everytime...
------------------------- THE THIRD USER, OR EXACTLY WHY APPLE KEEPS DOING FOOLISH THINGS The User Experience (UX) community stands on the sidelines, mouths agape, watching as Apple does one seemingly foolish thing after another, such as hiding vital controls like the scroll bar, yet Apple's sales continue to climb even as usability suffers. Apple is doing this to support a user the UX community seldom even considers, but to the detriment of all their other users. This is how can Apple achieve their same end without making usability suffer & how the rest of us can increase our success by supporting that third user... -------------------------THE APPLE IWATCH
The Apple iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come. Like other breakthrough Apple products, it's value will be underestimated at launch, then grow to have a profound impact on our lives and Apple's fortunes... ------------------------- BROWSE OR SEARCH: WHICH ONE DESERVES TO GO? When Reader Craig Saunders threw down the gauntlet, I was forced to decide. That was the easy part. Supporting that decision with a new design was a bit more challenging. How'd I do?... ------------------------- TOP 10 REASONS THE NEW GOOGLE NEWS SUCKS In 2002, the original Google News team worked out exactly how aggregated news should be presented. Millions of people fell in love with the clean, clear, efficient design. It was a classic. Then, a new group just had to change it... ------------------------- APPLE & THE DARK CLOUD OF CENSORSHIP Apple has always seen itself and has always been a force for good. Now, its own success threatens that. Apple's clumsy attempts at censorship has put the company in a box. Here's at least one gracefulway out...
------------------------- MAC & THE IPAD, HISTORY REPEATS ITSELF Steve Jobs has a method, a tried-and-true formula for producing exciting, innovative products that open up new markets. He not only used it for producing the iPhone and iPad, he was already using it back in the early 1980s with the invention of the Macintosh computer. Here's his secret... ------------------------- HOW TO ACHIEVE PAINLESS REGISTRATION If your goal it to drive away new visitors and eliminate profits, registration is the way to go. However, though most of us try our best to avoid it already, sometimes we can't. Here are some tricks to eliminate registration entirely and, when that won't work, to make it seem so desirable and reduce it to such a simple process that people will actually register. ------------------------- RESTORING SPRING TO THE IPHONE/IPOD TOUCH SPRINGBOARD The Springboard (Desktop) on the iPhone is great if you have perhaps 30 apps. It begins to show signs of distress at 60, and it absolutely tops out at 180. This does not compare favorably with the 85,000+ apps already released for the iPhone. People's phones are filled up, and they are ceasing to buy. That's bad news for all. Here's Tog'ssolution...
-------------------------BENTO SCHMENTO
Bento is FileMaker's attempt to fix the interface of Apple's core applications. Talk about the tail wagging the dog! True enough, it's a beautiful tail, but it's only serving to make the aging dog look just that much more mangy. Time for a radical change... ------------------------- INCLUSIVE DESIGN, PART 1 For years, we've had a small, dedicated group of accessibility specialists working in isolation to develop targeted solutions exclusively for people with profound disabilities. That effort is now giving way to inclusive design, an approach that makes life better not only for those with profound disabilities, but for everyone. Part 1 looks at some surprising facts on disability you might find personally disturbing. ------------------------- INCLUSIVE DESIGN, PART 2 In Part 1, I tried to convinced you to do inclusive design. Now, here's how to do it, or at least how to get started, along with some case studies of projects both successful and unsuccessful. These case studies help illuminate pitfalls to avoid and will also give you some good material to help sell your companies on embracing this new, profitable way to approach accessibility. ------------------------- WHAT SHOULD I READ NEXT? You will find a wealth of material here, from more than 75 columns on human-computer interaction design to articles on travel and even favorite quick recipes. No other website gives you both hard-hitting critiques of the lastest consumer electronics plus a recipe for a no-fail apricot soufflé. You can dedide whether that's a good thing.*
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Usability Professionals' Association . ------------------------- Bruce Tognazzini is a recognized leader in human/computer interaction design. As Chief Designer at Healtheon/WebMD, he helped establish WebMD as the premiere healthcare website. Before that, he was Distinguished Engineer for Strategic Technology at Sun where he led the Starfire Project that predicted the rise of the World Wide Web. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. He has rejoined his long-time colleagues as a principal of the Nielsen Norman Group. See About Bruce Tognazzini for more information. Don't miss the next action-packed column! Receive a brief notice when new columns are posted by sending a blank email to asktoglist-subscribe@yahoogroups.com.return to top
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