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BRAND OR PRODUCT
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. Its umbrella brand is Toyota and each product has its own morespecific brand
BRAND EXTENSION PRINCIPLES Brand Dilution: The brand could become a victim of brand dilution, which is a common result of a over-extending a brand. This is a popular trap in celebrity branding (think of the Kardashian family). Brand Inaction: A brand can suffer from inaction and fail to extend a brand at the appropriate time. Kodak and Polariod are both perfectexamples
HOW TO NAME A PRODUCT OVERCOMING RESPONDENT INABILITY AND UNWILLINGNESS TO ANSWER A structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. RESEARCH AND SURVEY SOFTWARE PROFESSIONALS AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture.BRAND OR PRODUCT
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. Its umbrella brand is Toyota and each product has its own morespecific brand
BRAND EXTENSION PRINCIPLES Brand Dilution: The brand could become a victim of brand dilution, which is a common result of a over-extending a brand. This is a popular trap in celebrity branding (think of the Kardashian family). Brand Inaction: A brand can suffer from inaction and fail to extend a brand at the appropriate time. Kodak and Polariod are both perfectexamples
HOW TO NAME A PRODUCT OVERCOMING RESPONDENT INABILITY AND UNWILLINGNESS TO ANSWER A structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
SOLUTIONS FOR YOU
AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. AYTM BLOG | ASK YOUR TARGET MARKET Aytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture.PANEL QUALITY
AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. SURVEYS QUESTIONS TYPES AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW DO I WRITE A SURVEY? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture.BRAND OR PRODUCT
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. Its umbrella brand is Toyota and each product has its own morespecific brand
CAREERS-2021
Leadership is very transparent and takes the time to get to know employees and engage in different areas of the business. You can't beat the culture here - understanding, accepting, female-friendly, lgbtq+ friendly, intelligent, driven, and lots of opportunities to grow both professionally and personally! The hours are flexible whenneeded.
INISIGHTS-THAT-WORK-2021 The importance of selecting a consumer insights platform that gives you visibility into your raw data and clear explanations of how it achieves complex statistical calculations. The benefits of collaborating with an agile research partner with a flexible service model that includes DIY, assisted services, and consultations.YouTube.
AYTM INSIGHTER VIRTUAL CONFERENCE Insighter is a two-day virtual conference for insights industry insiders. It’s your chance to lead the next generation of consumer insights innovators. Be inspired by other industry leaders, connect with like-minded peers and partners online, and discover new solutions to deliver recommendations that will guide your brand to the nextlevel of
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture.BRAND OR PRODUCT
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. Its umbrella brand is Toyota and each product has its own morespecific brand
PRODUCT TESTING METHODS IN MARKET RESEARCH Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best.As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY Buzz: you might be interested in harnessing leading edge users as a way to create word of mouth (or “buzz”) for your new product. Sales: You may be interested in leading edge users because your new product may, in fact, be best targeted at those folks. Early Feedback: Early adopters are sometimes also the most likely customers to give OVERCOMING RESPONDENT INABILITY AND UNWILLINGNESS TO ANSWER A structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. HOW TO NAME A PRODUCT 5 REASONS YOU SHOULD CHECK YOUR PRODUCT’S HEALTH ASAP (AND 1. Identify and Fix Problems Early. Product health checks are one of the best ways to identify problems and fix them before they become disasters. They allow you to spot and monitor market and consumer buying trends so you can make adjustments as necessary and your product can continue to grow. 2. FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
HOW TO COMBAT SOCIAL DESIRABILITY BIAS IN YOUR SURVEYS Tips to Combat Social Desirability Bias in Surveys. Use a social desirability scale. This was devised by Crowne and Marlowe to gain insight into whether people tend to give socially desirable responses. It involves asking a series of questions used to identify where one falls along the scale. ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture.BRAND OR PRODUCT
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. Its umbrella brand is Toyota and each product has its own morespecific brand
PRODUCT TESTING METHODS IN MARKET RESEARCH Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best.As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY Buzz: you might be interested in harnessing leading edge users as a way to create word of mouth (or “buzz”) for your new product. Sales: You may be interested in leading edge users because your new product may, in fact, be best targeted at those folks. Early Feedback: Early adopters are sometimes also the most likely customers to give OVERCOMING RESPONDENT INABILITY AND UNWILLINGNESS TO ANSWER A structured survey is the most common quantitative method for collecting primary data from a sample of a population. The sample of respondents is asked a variety of questions regarding past or future behavior, attitudes, motivations, lifestyle, and demographic traits. HOW TO NAME A PRODUCT 5 REASONS YOU SHOULD CHECK YOUR PRODUCT’S HEALTH ASAP (AND 1. Identify and Fix Problems Early. Product health checks are one of the best ways to identify problems and fix them before they become disasters. They allow you to spot and monitor market and consumer buying trends so you can make adjustments as necessary and your product can continue to grow. 2. FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
HOW TO COMBAT SOCIAL DESIRABILITY BIAS IN YOUR SURVEYS Tips to Combat Social Desirability Bias in Surveys. Use a social desirability scale. This was devised by Crowne and Marlowe to gain insight into whether people tend to give socially desirable responses. It involves asking a series of questions used to identify where one falls along the scale. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. AYTM BLOG | ASK YOUR TARGET MARKET Aytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that HOW DO I WRITE A SURVEY? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO DEFINE YOUR TARGET MARKET? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. Q1 2021 FEATURE RELEASES Q1 2021 Feature Releases. Spring has officially sprung! And the product innovation team at aytm has been working like busy bees to take the platform to new heights. In case you missed it, we want to take a moment to look back at all the awesome new features released on the aytm platform in Q1 2021, as well as give you a little sneak peekinto
BRAND OR PRODUCT
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota’s product is cars. Its umbrella brand is Toyota and each product has its own morespecific brand
CAREERS-2021
Leadership is very transparent and takes the time to get to know employees and engage in different areas of the business. You can't beat the culture here - understanding, accepting, female-friendly, lgbtq+ friendly, intelligent, driven, and lots of opportunities to grow both professionally and personally! The hours are flexible whenneeded.
PANDEMIC IMPACT ON US CONSUMERS The twenty-second and twenty-third combined waves were fielded Thursday, January 28 – Saturday, January 30, 2021. Key findings: Americans’ anxiety related to Covid-19 remains stable (and elevated) through the close of 2020 and into the start of the new year, although optimism about the months ahead grows to its highest point since earlysummer.
BRAND CHAMPION
The brand champion should be the strongest, most vocal advocate of the brand without sounding like a broken record of audio corporate rhetoric. He needs to be able to motivate employees, consumers, and other external audiences to believe in the brand, too. He should also ensure the brand promise is integrated into all parts of the companywith
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY Buzz: you might be interested in harnessing leading edge users as a way to create word of mouth (or “buzz”) for your new product. Sales: You may be interested in leading edge users because your new product may, in fact, be best targeted at those folks. Early Feedback: Early adopters are sometimes also the most likely customers to give BRAND EXTENSION PRINCIPLES Brand Dilution: The brand could become a victim of brand dilution, which is a common result of a over-extending a brand. This is a popular trap in celebrity branding (think of the Kardashian family). Brand Inaction: A brand can suffer from inaction and fail to extend a brand at the appropriate time. Kodak and Polariod are both perfectexamples
BRAND CHAMPION
The brand champion should be the strongest, most vocal advocate of the brand without sounding like a broken record of audio corporate rhetoric. He needs to be able to motivate employees, consumers, and other external audiences to believe in the brand, too. He should also ensure the brand promise is integrated into all parts of the companywith
FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Benefits. There are a few different reasons people might choose to eat fast food. 67% said they eat fast food because it’s convenient. 32% said they eat it because it’s cheap. 31% said they just like eating fast food. 13% said they have a lack of other options. And 6% cited other reasons for eating fast food, such as having coupons or going THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY Buzz: you might be interested in harnessing leading edge users as a way to create word of mouth (or “buzz”) for your new product. Sales: You may be interested in leading edge users because your new product may, in fact, be best targeted at those folks. Early Feedback: Early adopters are sometimes also the most likely customers to give BRAND EXTENSION PRINCIPLES Brand Dilution: The brand could become a victim of brand dilution, which is a common result of a over-extending a brand. This is a popular trap in celebrity branding (think of the Kardashian family). Brand Inaction: A brand can suffer from inaction and fail to extend a brand at the appropriate time. Kodak and Polariod are both perfectexamples
BRAND CHAMPION
The brand champion should be the strongest, most vocal advocate of the brand without sounding like a broken record of audio corporate rhetoric. He needs to be able to motivate employees, consumers, and other external audiences to believe in the brand, too. He should also ensure the brand promise is integrated into all parts of the companywith
FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Benefits. There are a few different reasons people might choose to eat fast food. 67% said they eat fast food because it’s convenient. 32% said they eat it because it’s cheap. 31% said they just like eating fast food. 13% said they have a lack of other options. And 6% cited other reasons for eating fast food, such as having coupons or going THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. RESEARCH AND SURVEY SOFTWARE PROFESSIONALS AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW DO I WRITE A SURVEY? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO DEFINE YOUR TARGET MARKET? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO NAME A PRODUCT 10 Tips for Product Naming Success. 1. Be Descriptive. The first place most people start when they have to name a product is to simply create a name that describes what the product does. Grammarly is a perfect example of a descriptive name. People use it to check their PRODUCT TESTING METHODS IN MARKET RESEARCH Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best.As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. FUNDAMENTALS OF MARKET RESEARCH SCALING TECHNIQUES There are four basic characteristics of market research scales: description, order, distance, and origin. All scales have description, or the unique labels that are used to define each value of the scale. Order refers to the relative sizes or positions of the descriptors, signified by labels like “greater than”, “less than”, or FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Benefits. There are a few different reasons people might choose to eat fast food. 67% said they eat fast food because it’s convenient. 32% said they eat it because it’s cheap. 31% said they just like eating fast food. 13% said they have a lack of other options. And 6% cited other reasons for eating fast food, such as having coupons or going PANDEMIC IMPACT ON US CONSUMERS The twenty-second and twenty-third combined waves were fielded Thursday, January 28 – Saturday, January 30, 2021. Key findings: Americans’ anxiety related to Covid-19 remains stable (and elevated) through the close of 2020 and into the start of the new year, although optimism about the months ahead grows to its highest point since earlysummer.
HOW TO COMBAT SOCIAL DESIRABILITY BIAS IN YOUR SURVEYS Tips to Combat Social Desirability Bias in Surveys. Use a social desirability scale. This was devised by Crowne and Marlowe to gain insight into whether people tend to give socially desirable responses. It involves asking a series of questions used to identify where one falls along the scale. ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY Buzz: you might be interested in harnessing leading edge users as a way to create word of mouth (or “buzz”) for your new product. Sales: You may be interested in leading edge users because your new product may, in fact, be best targeted at those folks. Early Feedback: Early adopters are sometimes also the most likely customers to give BRAND EXTENSION PRINCIPLES Brand Dilution: The brand could become a victim of brand dilution, which is a common result of a over-extending a brand. This is a popular trap in celebrity branding (think of the Kardashian family). Brand Inaction: A brand can suffer from inaction and fail to extend a brand at the appropriate time. Kodak and Polariod are both perfectexamples
BRAND CHAMPION
The brand champion should be the strongest, most vocal advocate of the brand without sounding like a broken record of audio corporate rhetoric. He needs to be able to motivate employees, consumers, and other external audiences to believe in the brand, too. He should also ensure the brand promise is integrated into all parts of the companywith
FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Benefits. There are a few different reasons people might choose to eat fast food. 67% said they eat fast food because it’s convenient. 32% said they eat it because it’s cheap. 31% said they just like eating fast food. 13% said they have a lack of other options. And 6% cited other reasons for eating fast food, such as having coupons or going THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY Buzz: you might be interested in harnessing leading edge users as a way to create word of mouth (or “buzz”) for your new product. Sales: You may be interested in leading edge users because your new product may, in fact, be best targeted at those folks. Early Feedback: Early adopters are sometimes also the most likely customers to give BRAND EXTENSION PRINCIPLES Brand Dilution: The brand could become a victim of brand dilution, which is a common result of a over-extending a brand. This is a popular trap in celebrity branding (think of the Kardashian family). Brand Inaction: A brand can suffer from inaction and fail to extend a brand at the appropriate time. Kodak and Polariod are both perfectexamples
BRAND CHAMPION
The brand champion should be the strongest, most vocal advocate of the brand without sounding like a broken record of audio corporate rhetoric. He needs to be able to motivate employees, consumers, and other external audiences to believe in the brand, too. He should also ensure the brand promise is integrated into all parts of the companywith
FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Benefits. There are a few different reasons people might choose to eat fast food. 67% said they eat fast food because it’s convenient. 32% said they eat it because it’s cheap. 31% said they just like eating fast food. 13% said they have a lack of other options. And 6% cited other reasons for eating fast food, such as having coupons or going THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED Five Decisions Researchers Make When Constructing Itemized Rating Scales. When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal orrank
PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. RESEARCH AND SURVEY SOFTWARE PROFESSIONALS AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW DO I WRITE A SURVEY? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO DEFINE YOUR TARGET MARKET? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO NAME A PRODUCT 10 Tips for Product Naming Success. 1. Be Descriptive. The first place most people start when they have to name a product is to simply create a name that describes what the product does. Grammarly is a perfect example of a descriptive name. People use it to check their PRODUCT TESTING METHODS IN MARKET RESEARCH Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best.As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. FUNDAMENTALS OF MARKET RESEARCH SCALING TECHNIQUES There are four basic characteristics of market research scales: description, order, distance, and origin. All scales have description, or the unique labels that are used to define each value of the scale. Order refers to the relative sizes or positions of the descriptors, signified by labels like “greater than”, “less than”, or FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Benefits. There are a few different reasons people might choose to eat fast food. 67% said they eat fast food because it’s convenient. 32% said they eat it because it’s cheap. 31% said they just like eating fast food. 13% said they have a lack of other options. And 6% cited other reasons for eating fast food, such as having coupons or going PANDEMIC IMPACT ON US CONSUMERS The twenty-second and twenty-third combined waves were fielded Thursday, January 28 – Saturday, January 30, 2021. Key findings: Americans’ anxiety related to Covid-19 remains stable (and elevated) through the close of 2020 and into the start of the new year, although optimism about the months ahead grows to its highest point since earlysummer.
HOW TO COMBAT SOCIAL DESIRABILITY BIAS IN YOUR SURVEYS Tips to Combat Social Desirability Bias in Surveys. Use a social desirability scale. This was devised by Crowne and Marlowe to gain insight into whether people tend to give socially desirable responses. It involves asking a series of questions used to identify where one falls along the scale. ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY In any field of endeavor, there are innovators—those who ride the leading edge—and consumerism is no exception. Whether the first to buy a 3D TV or the first to have that killer app, in every target market there is a small subset of people who just must have what isnew and edgy.
THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
BRAND EXTENSION PRINCIPLES As you learned in Part 1 and Part 2 of the Brand Extension Principles series, not all brand extensions are good ideas and not all brand extensions are successful. There are risks associated with brand extensions, and there are mistakes that can be made that can lead to brand extension failure.BRAND CHAMPION
Whether this person is called the Chief Brand Officer, Director of Brand Advocacy, or any other name you decide to use doesn’t matter. What matters is that your company has a person in a leadership position, preferably at the executive level, who embodies the brand promise, champions the brand promise internally and externally, and ensures it’s protected against naysayers. FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food businesschanged at all?
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparativeor
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY In any field of endeavor, there are innovators—those who ride the leading edge—and consumerism is no exception. Whether the first to buy a 3D TV or the first to have that killer app, in every target market there is a small subset of people who just must have what isnew and edgy.
THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
BRAND EXTENSION PRINCIPLES As you learned in Part 1 and Part 2 of the Brand Extension Principles series, not all brand extensions are good ideas and not all brand extensions are successful. There are risks associated with brand extensions, and there are mistakes that can be made that can lead to brand extension failure.BRAND CHAMPION
Whether this person is called the Chief Brand Officer, Director of Brand Advocacy, or any other name you decide to use doesn’t matter. What matters is that your company has a person in a leadership position, preferably at the executive level, who embodies the brand promise, champions the brand promise internally and externally, and ensures it’s protected against naysayers. FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food businesschanged at all?
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparativeor
PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. RESEARCH AND SURVEY SOFTWARE PROFESSIONALS AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW DO I WRITE A SURVEY? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO DEFINE YOUR TARGET MARKET? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO NAME A PRODUCT Naming a product isn’t easy. Consider this: 1,024,384 trademark applications were filed in the United States in 2018.. There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readilyavailable.
PRODUCT TESTING METHODS IN MARKET RESEARCH Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best.As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. FUNDAMENTALS OF MARKET RESEARCH SCALING TECHNIQUES You’ve planned your research design and identified the type(s) of information you want to gather. Now you’re ready for the next step in developing your research survey: deciding which measurement and scaling techniques you want to use to collect your data. PANDEMIC IMPACT ON US CONSUMERS The twenty-second and twenty-third combined waves were fielded Thursday, January 28 – Saturday, January 30, 2021. Key findings: Americans’ anxiety related to Covid-19 remains stable (and elevated) through the close of 2020 and into the start of the new year, although optimism about the months ahead grows to its highest point since earlysummer.
HOW TO COMBAT SOCIAL DESIRABILITY BIAS IN YOUR SURVEYS Social desirability bias is a type of response bias in which people tend to answer questions according to how their answers will be viewed by others instead of answering truthfully. FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food businesschanged at all?
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