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BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alikeIN CONVERSATION
Voyant Beauty. Supported by. Croda Inc is a sustainable beauty solutions provider to the Beauty and Personal Care industry. Using smart science, they partner with brands to create, formulate and develop safe and effective products in the most sustainable way. Beyond cosmetic ingredients, they are experts in formulationdevelopment, claims
BEAUTYINDEPENDENT.COM beautyindependent.com THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR The indie beauty business will keep growing in 2020. Certainly, I think there is oversupply of indie brands and indie retailers, and some of us will not be around in a year from now. Having said that, things will be worse if a recession knocks on our U.S. economy door. Unfortunately, there's the 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted toBEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alikeIN CONVERSATION
Voyant Beauty. Supported by. Croda Inc is a sustainable beauty solutions provider to the Beauty and Personal Care industry. Using smart science, they partner with brands to create, formulate and develop safe and effective products in the most sustainable way. Beyond cosmetic ingredients, they are experts in formulationdevelopment, claims
BEAUTYINDEPENDENT.COM beautyindependent.com THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR The indie beauty business will keep growing in 2020. Certainly, I think there is oversupply of indie brands and indie retailers, and some of us will not be around in a year from now. Having said that, things will be worse if a recession knocks on our U.S. economy door. Unfortunately, there's the 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to BEAUTYINDEPENDENT.COM beautyindependent.comBEACON AWARDS
beaconcat-large-indie-retailer. See Nominees. Collapse. With more than five doors and each building a thriving community instore and online, these champions of indie beauty are independently owned themselves. Their challenges to large chains are changing consumer perceptions for the better. Submissions are now closed. HOW MUCH ARE INDIE BEAUTY BRANDS DEALING WITH COPYCATS AND Charlotte Knight Founder and CEO, Ciate London. We have had a few counterfeit issues over the years, for example, our magical transforming matte-to-glitter lipstick Glitter Flip. It was such a successful launch for us and the first product of its kind. Others obviously wanted a slice of the action. HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to UPCOMING BEACON AWARDS This is the Beacon Awards nomination form – please provide your information and we’ll reach out if you’ve been selected for an award. Please highlight some potential categories you’d like to be considered for (i.e. Sustainability, Packaging, Investment, BrandFounder, etc).
AFTERPAY, QUADPAY, SEZZLE OR SOMETHING ELSE? BRAND In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand and e-tailer founders and executives: Do you use Afterpay, QuadPay or other payment installment platforms on your e-commerce website? HOW INDIE BEAUTY BRANDS ARE CELEBRATING BLACK HISTORY Throughout the month of February, Target is shining a spotlight on products from black-owned businesses that are carried in their stores year-round. The Black Beyond Measure campaign was designed to amplify success stories and celebrate blackness from black entrepreneurs and Target team members. Lauren Napier Founder, Lauren Napier Beauty. TARGET BECOMES CLEAN BEAUTY'S BIGGEST CHAMPION YET Target’s clean effort brings it to the general American public. Clean men’s skincare brand Oars + Alps is available in 260 Target doors. “In a world where clean products are mostly available for more affluent consumers, we salute Target’s decision to make it more mainstream,” says Emmanuel Rey, CEO and co-founder of Yuni Beauty, aMASS CHANNEL
The mass retail channel encompasses a wide range of stores and marketplaces, from drugstores to niche boutiques and well known department stores. During episode 2, industry and retail experts will dive into the mass retail landscape by breaking down the key players in the space, highlighting important trends and consumer preferencesfor this
BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alike THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
BEAUTYINDEPENDENT.COM beautyindependent.com WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR The indie beauty business will keep growing in 2020. Certainly, I think there is oversupply of indie brands and indie retailers, and some of us will not be around in a year from now. Having said that, things will be worse if a recession knocks on our U.S. economy door. Unfortunately, there's the 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted toBEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alike THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
BEAUTYINDEPENDENT.COM beautyindependent.com WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR The indie beauty business will keep growing in 2020. Certainly, I think there is oversupply of indie brands and indie retailers, and some of us will not be around in a year from now. Having said that, things will be worse if a recession knocks on our U.S. economy door. Unfortunately, there's the 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to BEAUTYINDEPENDENT.COM beautyindependent.com HOW MUCH ARE INDIE BEAUTY BRANDS DEALING WITH COPYCATS AND Charlotte Knight Founder and CEO, Ciate London. We have had a few counterfeit issues over the years, for example, our magical transforming matte-to-glitter lipstick Glitter Flip. It was such a successful launch for us and the first product of its kind. Others obviously wanted a slice of the action. AFTERPAY, QUADPAY, SEZZLE OR SOMETHING ELSE? BRAND In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand and e-tailer founders and executives: Do you use Afterpay, QuadPay or other payment installment platforms on your e-commerce website?BEAUTY IN CHINA
Expert Dialogue Five Things Beauty Brands Need To Understand To Develop A China Strategy For beauty brands, China isn't an ancillary market, but a primary opportunity that requires a tailored strategy. The beauty industry in the enormous country is outpacing its competition and set to overtake the United States by 2023, accordingto J.P. Morgan.
QUARTERLY DATA SNAPSHOT Q1 '21 Join us for our ongoing roundtable bringing together the best and most respected providers and research from around the industry. Representatives from NPD, McKinsey and Credit Suisse will be sharing an overview of their most recent findings including key market transactions, segment trends, shifting consumer priorities and salesfigures.
MASS CHANNEL
The mass retail channel encompasses a wide range of stores and marketplaces, from drugstores to niche boutiques and well known department stores. During episode 2, industry and retail experts will dive into the mass retail landscape by breaking down the key players in the space, highlighting important trends and consumer preferencesfor this
BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What marketing terms big in 2019 should be left behind, and what do you predict will be the industry buzzwords of 2020? HOW INDIE BEAUTY BRANDS ARE CELEBRATING BLACK HISTORY We are excited to partner with J.C. Penney Instyle Salon for Black History Month 2020. We are sold in well over 150 of their salons and stores. We are celebrating the history of African-Americans being entrepreneurs and better makers in the beauty industry. THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Logistics is an important aspect of a beauty brand’s business. We picked the brains of logistics professionals and founders for an overview of the process. HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands.We prefer boutique PR due to our interactive work to determine the best outreach and communication, not only in skincare, but also in health and wellness platforms. HOW INDIE BEAUTY BRANDS PRACTICE INCLUSIVITY Our brand was created to give a face to beauty that has not always been considered beautiful. When we create graphics for our marketing, we strive to look for the nontraditional beauties because we know how important representation is to everyone, even on a subconscious level. 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY We asked beauty industry experts to pin down key questions wannabe founders should ask themselves before launching a beauty brand. HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Indie brands lead the unisex insurrection shaking up the perfume industry and undoing traditional stratifications underpinning advertising and retailing.BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What marketing terms big in 2019 should be left behind, and what do you predict will be the industry buzzwords of 2020? HOW INDIE BEAUTY BRANDS ARE CELEBRATING BLACK HISTORY We are excited to partner with J.C. Penney Instyle Salon for Black History Month 2020. We are sold in well over 150 of their salons and stores. We are celebrating the history of African-Americans being entrepreneurs and better makers in the beauty industry. THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Logistics is an important aspect of a beauty brand’s business. We picked the brains of logistics professionals and founders for an overview of the process. HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands.We prefer boutique PR due to our interactive work to determine the best outreach and communication, not only in skincare, but also in health and wellness platforms. HOW INDIE BEAUTY BRANDS PRACTICE INCLUSIVITY Our brand was created to give a face to beauty that has not always been considered beautiful. When we create graphics for our marketing, we strive to look for the nontraditional beauties because we know how important representation is to everyone, even on a subconscious level. 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY We asked beauty industry experts to pin down key questions wannabe founders should ask themselves before launching a beauty brand. HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Indie brands lead the unisex insurrection shaking up the perfume industry and undoing traditional stratifications underpinning advertising and retailing.BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alike INSPIRATION MATTERS: WHERE INDIE BEAUTY BRAND FOUNDERS A Los Angeles native, I grew up spending time by the ocean and in nature. Encouraged by a family who valued eating fresh, healthy and seasonally, the beauty and power of nature influenced me early on and was simply instilled as part of my childhood. BEAUTYINDEPENDENT.COM beautyindependent.comBEACON AWARDS
Following the pandemic, the business of being well is bigger than ever. From developing a product that fills a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these launches made a compelling and motivating case for consumers to WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR We actually think there will be an increase in indie beauty brands. Realistically, it's never been easier to start a beauty company, and there is a lot of opportunity to innovate on the sustainability aspects of the business, so we expect new brands to try to fill thatspace.
BEAUTY IN CHINA
China, the world’s second largest beauty market in terms of revenue and consumption value behind the US, is ripe with growth opportunity. And now that the country has ended compulsory animal testing for imported cosmetics, cruelty-free brands will be able to break into the enormous beauty market for the first time. Despite the welcome shift,there is
THE CHALLENGES INDIE BRANDS FACE MOVING FROM DIRECT-TO We launched into large retail earlier this year. On Jan. 26, we launched into 123 Target stores across the country. For a company that is barely two years old, this was an amazing feat for us. The hardest thing about launching into a retailer I think is CALIFORNIA JUST APPROVED TWO MAJOR BEAUTY LAWS. WHAT ELSE For this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we touched base with 28 brand founders, executives and retailers about two California laws signed by Gov. Gavin Newsom last week involving the beauty industry, one banning 24 ingredients from cosmetics and another requiring fragrance ingredient disclosure. 200 BLACK-OWNED INDIE BEAUTY BUSINESSES TO BUY FROM RIGHT After several days of nationwide protests against police brutality, Beauty Independent didn’t want to start this week off with businessas usual.
BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alike THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
BEAUTYINDEPENDENT.COM beautyindependent.com WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR The indie beauty business will keep growing in 2020. Certainly, I think there is oversupply of indie brands and indie retailers, and some of us will not be around in a year from now. Having said that, things will be worse if a recession knocks on our U.S. economy door. Unfortunately, there's the 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted toBEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alike THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
BEAUTYINDEPENDENT.COM beautyindependent.com WILL THE INDIE BEAUTY BRAND BOOM CONTINUE NEXT YEAR The indie beauty business will keep growing in 2020. Certainly, I think there is oversupply of indie brands and indie retailers, and some of us will not be around in a year from now. Having said that, things will be worse if a recession knocks on our U.S. economy door. Unfortunately, there's the 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to BEAUTYINDEPENDENT.COM beautyindependent.com HOW MUCH ARE INDIE BEAUTY BRANDS DEALING WITH COPYCATS AND Charlotte Knight Founder and CEO, Ciate London. We have had a few counterfeit issues over the years, for example, our magical transforming matte-to-glitter lipstick Glitter Flip. It was such a successful launch for us and the first product of its kind. Others obviously wanted a slice of the action. AFTERPAY, QUADPAY, SEZZLE OR SOMETHING ELSE? BRAND In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand and e-tailer founders and executives: Do you use Afterpay, QuadPay or other payment installment platforms on your e-commerce website?BEAUTY IN CHINA
Expert Dialogue Five Things Beauty Brands Need To Understand To Develop A China Strategy For beauty brands, China isn't an ancillary market, but a primary opportunity that requires a tailored strategy. The beauty industry in the enormous country is outpacing its competition and set to overtake the United States by 2023, accordingto J.P. Morgan.
QUARTERLY DATA SNAPSHOT Q1 '21 Join us for our ongoing roundtable bringing together the best and most respected providers and research from around the industry. Representatives from NPD, McKinsey and Credit Suisse will be sharing an overview of their most recent findings including key market transactions, segment trends, shifting consumer priorities and salesfigures.
MASS CHANNEL
The mass retail channel encompasses a wide range of stores and marketplaces, from drugstores to niche boutiques and well known department stores. During episode 2, industry and retail experts will dive into the mass retail landscape by breaking down the key players in the space, highlighting important trends and consumer preferencesfor this
BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alikeIN CONVERSATION
Voyant Beauty. Supported by. Croda Inc is a sustainable beauty solutions provider to the Beauty and Personal Care industry. Using smart science, they partner with brands to create, formulate and develop safe and effective products in the most sustainable way. Beyond cosmetic ingredients, they are experts in formulationdevelopment, claims
BEAUTYINDEPENDENT.COM beautyindependent.com THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR THE CHALLENGES INDIE BRANDS FACE MOVING FROM DIRECT-TO We launched into large retail earlier this year. On Jan. 26, we launched into 123 Target stores across the country. For a company that is barely two years old, this was an amazing feat for us. The hardest thing about launching into a retailer I think isBEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alikeIN CONVERSATION
Voyant Beauty. Supported by. Croda Inc is a sustainable beauty solutions provider to the Beauty and Personal Care industry. Using smart science, they partner with brands to create, formulate and develop safe and effective products in the most sustainable way. Beyond cosmetic ingredients, they are experts in formulationdevelopment, claims
BEAUTYINDEPENDENT.COM beautyindependent.com THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR THE CHALLENGES INDIE BRANDS FACE MOVING FROM DIRECT-TO We launched into large retail earlier this year. On Jan. 26, we launched into 123 Target stores across the country. For a company that is barely two years old, this was an amazing feat for us. The hardest thing about launching into a retailer I think is WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to BEAUTYINDEPENDENT.COM beautyindependent.com HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
AFTERPAY, QUADPAY, SEZZLE OR SOMETHING ELSE? BRAND In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand and e-tailer founders and executives: Do you use Afterpay, QuadPay or other payment installment platforms on your e-commerce website? HOW MUCH ARE INDIE BEAUTY BRANDS DEALING WITH COPYCATS AND Charlotte Knight Founder and CEO, Ciate London. We have had a few counterfeit issues over the years, for example, our magical transforming matte-to-glitter lipstick Glitter Flip. It was such a successful launch for us and the first product of its kind. Others obviously wanted a slice of the action.BEAUTY IN CHINA
China, the world’s second largest beauty market in terms of revenue and consumption value behind the US, is ripe with growth opportunity. And now that the country has ended compulsory animal testing for imported cosmetics, cruelty-free brands will be able to break into the enormous beauty market for the first time. Despite the welcome shift,there is
QUARTERLY DATA SNAPSHOT Q1 '21 Join us for our ongoing roundtable bringing together the best and most respected providers and research from around the industry. Representatives from NPD, McKinsey and Credit Suisse will be sharing an overview of their most recent findings including key market transactions, segment trends, shifting consumer priorities and salesfigures.
BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW INDIE BEAUTY BRANDS PRACTICE INCLUSIVITY Our brand, Cleantan, was the first self-tanning brand to showcase full-figured models of various skin colors. We encourage people to be as tan as they want to be with our color controlling concentrate. Our brand Equal By Nature was birthed out of inclusivity, encouraging everyone to celebrate their differences. HOW INDIE BEAUTY BRANDS ARE CELEBRATING BLACK HISTORY Throughout the month of February, Target is shining a spotlight on products from black-owned businesses that are carried in their stores year-round. The Black Beyond Measure campaign was designed to amplify success stories and celebrate blackness from black entrepreneurs and Target team members. Lauren Napier Founder, Lauren Napier Beauty. HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
BEAUTY INDEPENDENT
The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here forthe Fierce
LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEAR For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTY Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete HOW INDIE BEAUTY BRANDS PRACTICE INCLUSIVITY Our brand, Cleantan, was the first self-tanning brand to showcase full-figured models of various skin colors. We encourage people to be as tan as they want to be with our color controlling concentrate. Our brand Equal By Nature was birthed out of inclusivity, encouraging everyone to celebrate their differences. HOW INDIE BEAUTY BRANDS ARE CELEBRATING BLACK HISTORY Throughout the month of February, Target is shining a spotlight on products from black-owned businesses that are carried in their stores year-round. The Black Beyond Measure campaign was designed to amplify success stories and celebrate blackness from black entrepreneurs and Target team members. Lauren Napier Founder, Lauren Napier Beauty. HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to HOW INDIE BEAUTY BRANDS HANDLE PUBLIC RELATIONS Dr. Ebru Karpuzoglu, MSc. PhD Founder and CSO, AveSeena. We work with Push The Envelope PR, a full service public relations firm specializing in product placement and editorial features for beauty, fashion and lifestyle brands. We prefer boutique PR due to our interactive work to determine the best outreach and communication, notonly in
THE LIBRARY
The health crisis and social justice movements which defined 2020 will alter the beauty market for years to come. Retailers and brands alikeIN CONVERSATION
Nader Naeymi-Rad will take viewers through two real brand case studies reviewing commercial strategies, key investments and important lessons learned from both a UK-based brand and US brand who broke into the UK market in order to help small or aspiring entrepreneurs better understand and succeed in the UK Market. REPLAY. INSPIRATION MATTERS: WHERE INDIE BEAUTY BRAND FOUNDERS PhD, Founder and CSO, AveSeena. Inspiration is found in different places for each of us. I find my inspiration in nature, its delicate yet unbelievable balance, the moods and beauty of changing seasons, and the science of the immune system – to be exact, how the immune system works and defends us every day. BEAUTYINDEPENDENT.COM beautyindependent.comBEAUTY IN CHINA
Expert Dialogue Five Things Beauty Brands Need To Understand To Develop A China Strategy For beauty brands, China isn't an ancillary market, but a primary opportunity that requires a tailored strategy. The beauty industry in the enormous country is outpacing its competition and set to overtake the United States by 2023, accordingto J.P. Morgan.
BEACON AWARDS
beaconcat-large-indie-retailer. Submit a nomination. Collapse. With more than five doors and each building a thriving community instore and online, these champions of indie beauty are independently owned themselves. Their challenges to large chains are changing consumer perceptions for the better. HOW TO SELECT LOCATIONS, TEACH STAFF AND SELL IN THE SPA In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance.Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm IBISWorld, the health and wellness spa sector grew at an annual rate of 2.9% from 2011 to 2016 and is forecast to climb nearly 2% yearly through 2021. 200 BLACK-OWNED INDIE BEAUTY BUSINESSES TO BUY FROM RIGHT After several days of nationwide protests against police brutality, Beauty Independent didn’t want to start this week off with businessas usual.
MORE THAN 200 ASIAN AMERICAN- AND ASIAN-OWNED BEAUTY In three shootings at Atlanta-area spas last week, eight people senselessly lost their lives, including six women of Asian descent. In the wake of the horrific tragedy and the rise of anti-Asian hate crimes in the United States, we want to express our outrage at the mistreatment of our fellow humans suffering from repugnant prejudice and pay our respects to the victims of the shootings, who AFTERPAY, QUADPAY, SEZZLE OR SOMETHING ELSE? BRAND In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand and e-tailer founders and executives: Do you use Afterpay, QuadPay or other payment installment platforms on your e-commerce website? LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
INSPIRATION MATTERS: WHERE INDIE BEAUTY BRAND FOUNDERS PhD, Founder and CSO, AveSeena. Inspiration is found in different places for each of us. I find my inspiration in nature, its delicate yet unbelievable balance, the moods and beauty of changing seasons, and the science of the immune system – to be exact, how the immune system works and defends us every day. 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTYINTERVIEW QUESTIONS TO ASK ENTREPRENEURSQUESTIONS TO ASK ABOUT ENTREPRENEURSHIPQUESTIONS TO ASK BUSINESS MENTORQUESTIONS TO ASK POTENTIAL MENTORSQUESTIONS FOR AN ENTREPRENEUR Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEARCURRENT BUSINESS BUZZWORDS 2020CURRENT BUSINESS BUZZWORDS 2020SALES AND MARKETINGBUZZWORDS
For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
BEAUTY UNITES: LETTER FROM THE PUBLISHER For its part, IBMG is launching the Beauty Unites Resource Center, which goes live Tuesday, March 24. The Indie Unite Resource Center will house several types of content in one place that will help entrepreneurs stay afloat during these turbulent times, from breaking news and original reporting around COVID-19 and its economic effects,to
THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
HINDSIGHT IS 20/20: EXPENSIVE MISTAKES AND HOW BRANDS Fortunately, today’s indie beauty space is viral. Social media has almost completely wiped out the need for old school advertising and played a key role in our recent rebranding. Social is the single most important tool in any product launch now. Sarah Villafranco, MD Founder & CEO, Osmia. Early on, I was so terrified to spend money thatI
HOW INDIE BEAUTY BRANDS PRACTICE INCLUSIVITY Our brand, Cleantan, was the first self-tanning brand to showcase full-figured models of various skin colors. We encourage people to be as tan as they want to be with our color controlling concentrate. Our brand Equal By Nature was birthed out of inclusivity, encouraging everyone to celebrate their differences. HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to LOGIN - BEAUTY INDEPENDENT Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help yourbusiness grow.
INSPIRATION MATTERS: WHERE INDIE BEAUTY BRAND FOUNDERS PhD, Founder and CSO, AveSeena. Inspiration is found in different places for each of us. I find my inspiration in nature, its delicate yet unbelievable balance, the moods and beauty of changing seasons, and the science of the immune system – to be exact, how the immune system works and defends us every day. 30 QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING A BEAUTYINTERVIEW QUESTIONS TO ASK ENTREPRENEURSQUESTIONS TO ASK ABOUT ENTREPRENEURSHIPQUESTIONS TO ASK BUSINESS MENTORQUESTIONS TO ASK POTENTIAL MENTORSQUESTIONS FOR AN ENTREPRENEUR Do the products work? Who is your target audience? What problem is the brand solving for the target audience? What is your brand’s price range? Can the target audience afford your brand’s products? Is your brand’s name catchy, distinctive, appropriate for the products and not too limiting? What brands is your beauty brand going to compete THESE BEAUTY INDUSTRY BUZZWORDS WILL BE HUGE THIS YEARCURRENT BUSINESS BUZZWORDS 2020CURRENT BUSINESS BUZZWORDS 2020SALES AND MARKETINGBUZZWORDS
For 2020, industry buzzwords could be “clean beauty consumer," “beauty a la carte," “custom blend," “artificial intelligence beauty” or “AI beauty” as artificial intelligence is growing and a lot of retail stores will get into customized products to lure customers into the retail stores. “Inclusive beauty” is anotherterm that
BEAUTY UNITES: LETTER FROM THE PUBLISHER For its part, IBMG is launching the Beauty Unites Resource Center, which goes live Tuesday, March 24. The Indie Unite Resource Center will house several types of content in one place that will help entrepreneurs stay afloat during these turbulent times, from breaking news and original reporting around COVID-19 and its economic effects,to
THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
HINDSIGHT IS 20/20: EXPENSIVE MISTAKES AND HOW BRANDS Fortunately, today’s indie beauty space is viral. Social media has almost completely wiped out the need for old school advertising and played a key role in our recent rebranding. Social is the single most important tool in any product launch now. Sarah Villafranco, MD Founder & CEO, Osmia. Early on, I was so terrified to spend money thatI
HOW INDIE BEAUTY BRANDS PRACTICE INCLUSIVITY Our brand, Cleantan, was the first self-tanning brand to showcase full-figured models of various skin colors. We encourage people to be as tan as they want to be with our color controlling concentrate. Our brand Equal By Nature was birthed out of inclusivity, encouraging everyone to celebrate their differences. HOW TO NAVIGATE THE PUBLIC RELATIONS PROCESS No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider investing in beyond the basics of products and branding.Because it’s an art, though, there are no set-in-stone strategies for obtaining PR assistance and judging the jobs of PR WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to HOW TO SELECT LOCATIONS, TEACH STAFF AND SELL IN THE SPA In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance.Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm IBISWorld, the health and wellness spa sector grew at an annual rate of 2.9% from 2011 to 2016 and is forecast to climb nearly 2% yearly through 2021.IN CONVERSATION
Nader Naeymi-Rad will take viewers through two real brand case studies reviewing commercial strategies, key investments and important lessons learned from both a UK-based brand and US brand who broke into the UK market in order to help small or aspiring entrepreneurs better understand and succeed in the UK Market. REPLAY. THE LOWDOWN ON LOGISTICS FOR BEAUTY BRANDS Breaking down the fees, Freedom Tree Logistics charges $2 for every order and 50 cents a pick. Brilliant Fulfillment’s rate is $3.45 per order and 50 cents a pick. Storage at Brilliant Fulfillment is $17 to $20 per pallet monthly, and there’s a $70 administrative fee as well. Freedom Tree Logistics’ per pallet rate is similar, but italso
BEAUTYINDEPENDENT.COM beautyindependent.com WILL FRAGRANCE BE THE FIRST NON-GENDERED BEAUTY CATEGORY Will Fragrance Be The First Non-Gendered Beauty Category? Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to 200 BLACK-OWNED INDIE BEAUTY BUSINESSES TO BUY FROM RIGHT After several days of nationwide protests against police brutality, Beauty Independent didn’t want to start this week off with businessas usual.
NICOLE RECHELBACHER KEEPS INTELLIGENT NUTRIENTS AT THE Nicole Rechelbacher has an impressive legacy to live up to. Her father Horst Rechelbacher established Aveda in 1978 and the idea that natural products have a place in professional haircare. AMAZON AND THE ONSLAUGHT OF EGOLESS BEAUTY BRANDS Yet, it’s racked up thousands of reviews on Amazon and, according to Jungle Scout, a software provider for Amazon sellers, the brand’s Retinol Cream generates nearly $200,000 monthly. Several sources estimate skilled Amazon beauty firms score $1 million-plus a month on the e-commerce site, undoubtedly making it one of the largest revenue HOW OFF ARE INDIE BEAUTY BRANDS' SALES FORECASTS? The reality of what happened is that the business responded quickly, and we beat our initial targets by over 15% growing the business by almost 20% in year one. CHERIE HOEGER Co-Founder, Saalt. The biggest thing we've learned about forecasting is that there is GRESSA SKIN SORTS THROUGH HOW TO GROW AND REMAIN THE SAME The green beauty sector is filled with successful brands that started from humble beginnings. Gressa Skin is one of the more poignant examples. A Russian refugee who escaped severe anti-Semitism to settle in the United States during her teenage years, its founder Svetlana Zakharevich siphoned off her college loan funds to lay the groundwork for the brand that’s now a Credo staple and This website uses cookies to ensure that you get the best experience. By continuing to browse the site you are agreeing to our use ofcookies. Learn More
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WHAT CAN BEAUTY ENTREPRENEURS LEARN FROM DRUNK ELEPHANT'S BIG EXIT? INVESTORS SHARE THEIR THOUGHTS*
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Brand Report
IBMG'S WEEK OF INDEPENDENT BEAUTY GOES INTERNATIONAL WITH LONDON DEBUT*
FIX YOUR PROBLEMS WITH TRUSTED VENDORS Today’s beauty innovators need equally inventive, indie-attuned solution providers. Learn, search and grow by using Uplink.Learn More
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Market-Ready Products Solesence Drives Brand Success Through Product Innovation Solésence Beauty Science develops and manufactures patent-protected skin care, sun care and cosmetics products for brands. Solésence is dedicated to helping brands thrive in the beauty industry with elegant products that use cutting-edge innovations customers will see as essential for healthy skin. Whether you’re an established beauty brand looking to refine your product portfolio or a new brand looking to establish your place in the market, Solésence committed to helpingyou succeed.
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Aptar Beauty & Home Indie Boutique Top-Selling Dispensing Products with Shorter Lead Times and SmallerMOQs
Aptar Beauty + Home launched Indie Boutique in 2018 to provide Indie brand owners access to high-quality dispensing and full packaging solutions for their beauty and personal care packaging needs. Indie Boutique is a curated collection of our locally produced, top selling items in stock colors with low minimum order quantities and short lead times. When an indie brand partners with us they are promised the same quality and service that all of our customers receive, the additional benefit of on-site technical support and lab testing services. View Solution Provider*
Two Shows, One Ticket Entry to IBE Los Angeles and Uplink Live with a single low price Beauty Independent launched Uplink as a digital platform to help brand founders source credible solutions. And now, with the introduction of Uplink Live, you can go beyond a digital connection, and meet solution providers face-to-face. Our next Uplink Live is a companion event within Indie Beauty Expo (IBE) Los Angeles, the world’s largest exposition of independent beauty brands and the epicenter of today’s new beauty industry. One ticket gets you access to both events, and with Uplink Live, walking an incredible show floor just got evenbetter.
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BEAUTY INDEPENDENT’S FIRST SUBSCRIBER STEPHANIE KING IS THE MOST INTERESTING HAIR REMOVAL PROFESSIONAL IN THE WORLD Stephanie King is a hair removal rebel. She started sugaring, a natural alternative to waxing, in the Midwest more than a decade ago when she was the only spa professional to practice it within hundredsof miles. Now,...
Brand Report
CURLS FOUNDER MAHISHA DELLINGER ENTERS THE BLAZING CBD CATEGORY Mahisha Dellinger is at it again. Seventeen years ago, she parlayed disappointment in what was available on the market for natural hairstyles into the haircare line Curls. Developed with $30,000 of her savings, the line is now estimated...Deal Flow
ZITSTICKA SECURES $5M IN SERIES A FUNDING AND READIES FOR ULTA BEAUTYLAUNCH
ZitSticka aims to be a breakout star of the breakout segment—and it’s just been given fuel to help it get there with a $5 million series A funding round led by venture capital firm BFG Partners....Deal Flow
BUZZY BEE PRODUCT BRAND BEEKEEPER’S NATURALS RAISES $3.5M FROMSONOMA BRANDS
If Beekeeper’s Naturals wasn’t buzzing before, it is now. The bee product wellness brand has drawn $3.5 million in series A funding from Sonoma Brands, a venture capital and private equity firmspecializing in...
Brand Report
BEAUTY INDEPENDENT DOUBLES DOWN: TWO YEARS OF INDEPENDENCE AND GROWTH Two years ago, Beauty Independent launched with as much fanfare as the young Indie Beauty Media Group could muster. The hundred or so beauty professionals who heard IBMG co-founder Nader Naeymi-Rad announce the publishing platform at... WANT MORE STORIES LIKE THESE IN YOUR INBOX? Sign up to our email newsletters to stay up to date on everythingindie.
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Expert Hyram Yarbro Put Drunk Elephant On Blast To Urge It And Other Brands To Respect Customers And Influencers*
under No Stupid Questions What Can Beauty Entrepreneurs Learn From Drunk Elephant’s Big Exit? Investors Share Their Thoughts*
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Sephora
Acknowledges Women Don’t Keel Over At 40 By Launching Haircare BrandBetter Not Younger
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Once-Promising Niche Fragrance Brand Commodity Seems To Have Come ToAn End
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Eight Key Insights From The Beauty Investors At BeautyX Capital SummitView More
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Fragrance Help You Become Your Best Self? New Brand Ascention BeautyCo. Believes So
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Wild Mercury Makes Perfumes To Wear While You're Listening To Bob Dylan And Van Morrison...*
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Beauty Founder Susanne Langmuir Kicks Off Brand Incubator SL&Co. With Waterless Skincare...FROM ACROSS THE WEB
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Vogue Thom Browne Is Launching a Gender-Neutral Fragrance Collection—Here’s Everything You Needto...
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Elle Skincare Treatments Are The Biggest Beauty Trend Of 2019, According To Yelp*
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