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LEADS | BRANDPOINT
At Brandpoint, we use a variety of methods to attract and nurture the leads that your company wants. At the center of it all is high-quality, useful information. Lead gen tactics should position your company first as a source of knowledge, helping prospects find answers to their specific pain points and questions. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OFSEE MORE ONBRANDPOINT.COM
CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends.LEADS | BRANDPOINT
At Brandpoint, we use a variety of methods to attract and nurture the leads that your company wants. At the center of it all is high-quality, useful information. Lead gen tactics should position your company first as a source of knowledge, helping prospects find answers to their specific pain points and questions. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OFSEE MORE ONBRANDPOINT.COM
CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. CONTACT US | BRANDPOINT | CONTENT MARKETING AGENCY Contact Brandpoint to discuss your content marketing goals and objectives with one of our experienced content marketing consultants.Let's get started!
THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
9 EXAMPLES OF HIGH-QUALITY CONTENT FOR SEO After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs.. In some cases, the position yielded success for their business. Instead of paying to target a keyword through AdWords, one small HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights 14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OF Source: BuzzFeed. Long-Form Articles. A big trend in sponsored content marketing is longer, more substantive content. A study conducted by Orbit Media found blog posts with larger word counts generate more traffic. When the content tells quality, memorable stories, like the examples below, the message sticks with its readers for far longer and ultimately garners results. PRSA TRAVEL & TOURISM 2021 VIRTUAL CONFERENCE: AN The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE AND 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. PUBLIC RELATIONS IN THE CHANGING LANDSCAPE OF NEW MEDIA Public Relations in the Changing Landscape of New Media. The public relations landscape has changed dramatically in just the last five years. Social media is a mainstay in all industries, with new platforms always emerging. Digital now blends with traditional, requiring PR experts to embrace the best of the new as well as theold.
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends.LEADS | BRANDPOINT
At Brandpoint, we use a variety of methods to attract and nurture the leads that your company wants. At the center of it all is high-quality, useful information. Lead gen tactics should position your company first as a source of knowledge, helping prospects find answers to their specific pain points and questions. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OFSEE MORE ONBRANDPOINT.COM
CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends.LEADS | BRANDPOINT
At Brandpoint, we use a variety of methods to attract and nurture the leads that your company wants. At the center of it all is high-quality, useful information. Lead gen tactics should position your company first as a source of knowledge, helping prospects find answers to their specific pain points and questions. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OFSEE MORE ONBRANDPOINT.COM
CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. CONTACT US | BRANDPOINT | CONTENT MARKETING AGENCY Contact Brandpoint to discuss your content marketing goals and objectives with one of our experienced content marketing consultants.Let's get started!
THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
9 EXAMPLES OF HIGH-QUALITY CONTENT FOR SEO After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs.. In some cases, the position yielded success for their business. Instead of paying to target a keyword through AdWords, one small HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights 14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OF Source: BuzzFeed. Long-Form Articles. A big trend in sponsored content marketing is longer, more substantive content. A study conducted by Orbit Media found blog posts with larger word counts generate more traffic. When the content tells quality, memorable stories, like the examples below, the message sticks with its readers for far longer and ultimately garners results. PRSA TRAVEL & TOURISM 2021 VIRTUAL CONFERENCE: AN The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE AND 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. PUBLIC RELATIONS IN THE CHANGING LANDSCAPE OF NEW MEDIA Public Relations in the Changing Landscape of New Media. The public relations landscape has changed dramatically in just the last five years. Social media is a mainstay in all industries, with new platforms always emerging. Digital now blends with traditional, requiring PR experts to embrace the best of the new as well as theold.
USING BIG DATA TO PREDICT CONSUMER BEHAVIOR AND IMPROVE Marketers today place a stronger reliance on the use of big data to predict consumer behavior trends and to better reach new and existing customers. Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment(ROI).
4 WAYS TO WRITE A BETTER CONCLUSION GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OFSEE MORE ONBRANDPOINT.COM
HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on PRSA TRAVEL & TOURISM 2021 VIRTUAL CONFERENCE: AN The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021.LEADS | BRANDPOINT
At Brandpoint, we use a variety of methods to attract and nurture the leads that your company wants. At the center of it all is high-quality, useful information. Lead gen tactics should position your company first as a source of knowledge, helping prospects find answers to their specific pain points and questions. ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends.LEADS | BRANDPOINT
At Brandpoint, we use a variety of methods to attract and nurture the leads that your company wants. At the center of it all is high-quality, useful information. Lead gen tactics should position your company first as a source of knowledge, helping prospects find answers to their specific pain points and questions. 4 WAYS TO WRITE A BETTER CONCLUSION SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and 30+ TOP MARKETING CONFERENCES AND VIRTUAL EVENTS IN 2021 Marketing MarketingProfs B2B Marketing Forum. Dates: April 7-8, 2021 Location: Virtual. Host: MarketingProfs. Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. PRSA TRAVEL & TOURISM 2021 VIRTUAL CONFERENCE: AN The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights 14 EXAMPLES OF SPONSORED CONTENT: BEST ILLUSTRATIONS OF Source: BuzzFeed. Long-Form Articles. A big trend in sponsored content marketing is longer, more substantive content. A study conducted by Orbit Media found blog posts with larger word counts generate more traffic. When the content tells quality, memorable stories, like the examples below, the message sticks with its readers for far longer and ultimately garners results. 9 EXAMPLES OF HIGH-QUALITY CONTENT FOR SEO After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs.. In some cases, the position yielded success for their business. Instead of paying to target a keyword through AdWords, one small PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. He gives PR pros and marketers the tools to make these paid media tactics work for them and THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE AND 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: THE DIFFERENCE BETWEEN SPONSORED CONTENT AND NATIVE However, the main difference is that native advertising is more like a traditional ad and sponsored content is more like a media placement. Native ads contain a headline and description to encourage users to click on the link. This leads to an article on a brand’s website or to other sponsored content. Sponsored content is a piece of brand PUBLIC RELATIONS IN THE CHANGING LANDSCAPE OF NEW MEDIA Public Relations in the Changing Landscape of New Media. The public relations landscape has changed dramatically in just the last five years. Social media is a mainstay in all industries, with new platforms always emerging. Digital now blends with traditional, requiring PR experts to embrace the best of the new as well as theold.
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE AND 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE AND 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
BLOG AND WEBSITE CONTENT CREATION Brandpoint’s proven system for creating content includes an in-house writing team and a strong editorial process. Once we generate your blog topic ideas through research, data analysis and optimization audits, you’ll approve the plans and we’ll get to work. Our writing team will make sure to follow your brand’s voice and passtheir copy
GENERATE BRAND AWARENESS Brand awareness is household name recognition. It’s about beating out the competition when your target market starts to make purchasing decisions. It’s about building your brand, personalizing your company and getting your content in front of the right people at the right time — at scale. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
HOW TO DEVELOP A CONTENT MARKETING STRATEGY, THEMES AND TOPICS To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy.. The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing goals to the content you create. 30+ TOP MARKETING CONFERENCES AND VIRTUAL EVENTS IN 2021 Marketing MarketingProfs B2B Marketing Forum. Dates: April 7-8, 2021 Location: Virtual. Host: MarketingProfs. Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers WHAT'S THE BEST WAY TO ORGANIZE MARKETING CONTENT Simply applying sequential numbering goes a long way toward helping track what the latest version is. For example: “Organizing Content_Draft1,” “Organizing Content_Draft2.”. Or, you may want to add dates: “Organizing Content_4-9-18.”. It’s also helpful to label drafts with who did the editing: “Organizing Content_BSedits.”. 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and 9 EXAMPLES OF HIGH-QUALITY CONTENT FOR SEO After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs.. In some cases, the position yielded success for their business. Instead of paying to target a keyword through AdWords, one small THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: 4 MAIN CHALLENGES OF MARKETING FINANCIAL SERVICES GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and 9 EXAMPLES OF HIGH-QUALITY CONTENT FOR SEO After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs.. In some cases, the position yielded success for their business. Instead of paying to target a keyword through AdWords, one small THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: 4 MAIN CHALLENGES OF MARKETING FINANCIAL SERVICES THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
30+ TOP MARKETING CONFERENCES AND VIRTUAL EVENTS IN 2021 Marketing MarketingProfs B2B Marketing Forum. Dates: April 7-8, 2021 Location: Virtual. Host: MarketingProfs. Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
PRSA TRAVEL & TOURISM 2021 VIRTUAL CONFERENCE: AN The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. 10 EXAMPLES OF CONTROLLED MEDIA: TAKE CHARGE OF YOUR BRAND 10 Examples of Controlled Media: Take Charge of Your Brand’s Story. MAT Releases, native advertisements, CPL campaigns — it’s hard to remember what exactly these different controlled media formats are (especially after coming back after the holidays). In my previous post, I touched on what controlled media is in a general sense andwhat
5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute 6 KEY WAYS SALES AND MARKETING SHOULD COLLABORATE ON 1. Cross-check strategies. If your marketing team is planning campaigns, it should talk to sales leaders first to ensure everything is on the right track. Ad copy should align with the process, techniques and verbiage used to sell the products in real-life scenarios. Important blog posts and other content should be reviewedso the messaging is
WHAT'S THE BEST WAY TO ORGANIZE MARKETING CONTENT Simply applying sequential numbering goes a long way toward helping track what the latest version is. For example: “Organizing Content_Draft1,” “Organizing Content_Draft2.”. Or, you may want to add dates: “Organizing Content_4-9-18.”. It’s also helpful to label drafts with who did the editing: “Organizing Content_BSedits.”. THE FLOPS AND SUCCESSES OF SHOCK ADVERTISING Kendall Jenner in a failed Pespi commercial. DeRay Mckesson, civil rights activist and founder of Campaign Zero, told NBC News that, “This ad trivializes the urgency of the issue and it diminishes the seriousness and the gravity of why we got into the street in the first place.” NBC News also stated that, “The ad sparked accusations that Pepsi has appropriated a racial protest movement WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
BLOG AND WEBSITE CONTENT CREATION Brandpoint’s proven system for creating content includes an in-house writing team and a strong editorial process. Once we generate your blog topic ideas through research, data analysis and optimization audits, you’ll approve the plans and we’ll get to work. Our writing team will make sure to follow your brand’s voice and passtheir copy
GENERATE BRAND AWARENESS Brand awareness is household name recognition. It’s about beating out the competition when your target market starts to make purchasing decisions. It’s about building your brand, personalizing your company and getting your content in front of the right people at the right time — at scale. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and THE BEST EXAMPLES OF CONTENT CREATION The first thing you see when entering the Salsa Cycles website is a featured video. Kate Ankofski, Senior Copy Editor (and endurance cyclist), chose to highlight their video, “ I Ride For Her .” “This is a great example of powerful content marketing,” says Kate. “Subtle brand references, excellent storytelling and arock-solid
HOW TO DEVELOP A CONTENT MARKETING STRATEGY, THEMES AND TOPICS To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy.. The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing goals to the content you create. 30+ TOP MARKETING CONFERENCES AND VIRTUAL EVENTS IN 2021 Marketing MarketingProfs B2B Marketing Forum. Dates: April 7-8, 2021 Location: Virtual. Host: MarketingProfs. Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers WHAT'S THE BEST WAY TO ORGANIZE MARKETING CONTENT Simply applying sequential numbering goes a long way toward helping track what the latest version is. For example: “Organizing Content_Draft1,” “Organizing Content_Draft2.”. Or, you may want to add dates: “Organizing Content_4-9-18.”. It’s also helpful to label drafts with who did the editing: “Organizing Content_BSedits.”. 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute WHAT IS THE MARKETING FLYWHEEL? The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth .”. There are three phases in the marketing flywheel: PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This editorial calendar template will drastically improve your content creation process. This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written by the brand or agency and distributed through a MAT release partner, making it easy for editors to place sponsored articles in their publications, and it provides PR professionals withguaranteed
5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Misconception #2: Content marketing is cheap and easy. Michael Metts, Senior UX Architect at Allstate, says that the biggest misconception he comes across is the idea that content creation and design “is somehow going to be easy or not take a lot of time or effort.”. Robert Rose, chief strategy advisor at the Content Marketing Institute THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY 5. Understand compliance restrictions. This is the part of content marketing that tends to hold healthcare brands back. Here are a few tips on working with compliance departments, provided by Brandpoint Senior Writer Chris Schafer, who is no stranger to writing regulated content. Stick to approved writing guidelines and language. CONTENT MARKETING AGENCY From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social mediapractice
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on track. HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? A MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers that provides guaranteed media coverage. CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY The healthcare industry has been one of the last to adopt content marketing. If you’re in the industry, then you know it’s difficult to produce creative content due to stringent FDA requirements, extensive important safety information (ISI) and lengthy legalreviews.
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
FREE RESOURCES
We’ve created these guides, templates, studies, tools and books to help further your content marketing knowledge and strengthen your company’s strategy.From research reports to distribution metrics to journey mapping to sales enablement templates, there’s GENERATE BRAND AWARENESS Millions and millions of pieces of content are published on the internet every day. Blogs, tweets, ads, videos – to say that there’s a lot to compete with online is an understatement. BLOG AND WEBSITE CONTENT CREATION Your website is your most valuable marketing asset. Creating and optimizing the content on your landing pages and blogs is your key to increasing your search visibility, promoting thought leadership, filling your conversion funnel and engaging your audience. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and THE BEST EXAMPLES OF CONTENT CREATION Interactive content Fidelity. Business Development Manager Matt Hall loves this quiz from Fidelity, which helps consumers measure their financial health and improve their personal finances.Quizzes can be time-consuming to get through — it’s easy to lose the attention of people who want a quick outcome. HOW TO DEVELOP A CONTENT MARKETING STRATEGY, THEMES AND TOPICS To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy.. The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing goals to the content you create. 30+ TOP MARKETING CONFERENCES AND VIRTUAL EVENTS IN 2021 Marketing MarketingProfs B2B Marketing Forum. Dates: April 7-8, 2021 Location: Virtual. Host: MarketingProfs. Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing WHAT'S THE BEST WAY TO ORGANIZE MARKETING CONTENT As a content strategist who is accountable for producing large amounts of content, you want to be able to quickly locate and access what you’re currently working on — or to be able to easily reference old content on a moment’s notice. PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on track. HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? A MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers that provides guaranteed media coverage. CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY The healthcare industry has been one of the last to adopt content marketing. If you’re in the industry, then you know it’s difficult to produce creative content due to stringent FDA requirements, extensive important safety information (ISI) and lengthy legalreviews.
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
ABOUT US | CONTENT MARKETING AGENCY | BRANDPOINT Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and SIGN IN - BRANDPOINTHUB Sign in to your BrandpointHUB content marketing platform. One easy-to-use tool automates your entire content workflow to save time,work, and money.
THE EDITORIAL CALENDAR TEMPLATE This free editorial calendar template combines all the most important information you need to know about each piece of content. Your new editorial calendar will promote transparency among your team and help everyone stay on track. HOW TO CREATE A LISTICLE Listicles – the snackable form of content that brings together text and photos in a list form – are ubiquitous on the web. Perfectly designed for mobile consumption and a news audience used to quick, casual and visually focused information, listicles can be irresistible (while researching this blog I suddenly found myself halfway through The 12 Cats Of Chrismahanukwanzakah: Kitty Lights WHAT IS A MAT RELEASE? A MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers that provides guaranteed media coverage. CONTENT MARKETING AGENCY Content Marketing Agency | Brandpoint 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing THE TOP CONTENT MARKETING TACTICS FOR HEALTHCARE ANDPHARMACEUTICAL ADVERTISING AND PROMOTIONPHARMACEUTICAL MARKETING CONFERENCESPHARMACEUTICAL MARKETING JOBSPHARMACEUTICAL MARKETING PDFPHARMACEUTICAL MARKETING SALARY The healthcare industry has been one of the last to adopt content marketing. If you’re in the industry, then you know it’s difficult to produce creative content due to stringent FDA requirements, extensive important safety information (ISI) and lengthy legalreviews.
PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPTSEE MORE ONBRANDPOINT.COM
FREE RESOURCES
We’ve created these guides, templates, studies, tools and books to help further your content marketing knowledge and strengthen your company’s strategy.From research reports to distribution metrics to journey mapping to sales enablement templates, there’s GENERATE BRAND AWARENESS Millions and millions of pieces of content are published on the internet every day. Blogs, tweets, ads, videos – to say that there’s a lot to compete with online is an understatement. BLOG AND WEBSITE CONTENT CREATION Your website is your most valuable marketing asset. Creating and optimizing the content on your landing pages and blogs is your key to increasing your search visibility, promoting thought leadership, filling your conversion funnel and engaging your audience. GREAT EXAMPLES OF PRODUCT LAUNCH CONTENT 3. Consumer product: Terra Kaffe. Terra Kaffe is a startup that built a fully automatic espresso machine that brews from whole beans for a range of espresso drinks (cappuccinos, lattes, etc.).It includes features to control milk foam, temperature, water firmness and more. For the product launch, the team created a 30-second digestible video highlighting glam shots of the machine and THE BEST EXAMPLES OF CONTENT CREATION Interactive content Fidelity. Business Development Manager Matt Hall loves this quiz from Fidelity, which helps consumers measure their financial health and improve their personal finances.Quizzes can be time-consuming to get through — it’s easy to lose the attention of people who want a quick outcome. HOW TO DEVELOP A CONTENT MARKETING STRATEGY, THEMES AND TOPICS To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy.. The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing goals to the content you create. 30+ TOP MARKETING CONFERENCES AND VIRTUAL EVENTS IN 2021 Marketing MarketingProfs B2B Marketing Forum. Dates: April 7-8, 2021 Location: Virtual. Host: MarketingProfs. Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers 5 OF THE MOST COMMON MARKETING MISCONCEPTIONS Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing WHAT'S THE BEST WAY TO ORGANIZE MARKETING CONTENT As a content strategist who is accountable for producing large amounts of content, you want to be able to quickly locate and access what you’re currently working on — or to be able to easily reference old content on a moment’s notice. PAID MEDIA STRATEGIES THAT WORK [WEBINAR TRANSCRIPT The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising.Skip to content
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