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creative capital
THE BIG IDEA
50 Things to do before you’re 11¾. In an effort to get a generation of sedentary children off the sofa and into the great outdoors, the National Trust compiled a list of 50 exciting outdoor activities for children, including bug hunting, flying a kite and setting up a snailrace.
BRAND REPUBLIC
The judges have made their choice of shortlist, and now its your turn to help choose this year's Future 5. We'd like you to vote for one winner for each of the five categories (or as many as you'd like tovote in).
PR WEEK: POWER BOOK TOP TRUMPS Alex Aiken executive director government comms, Cabinet Office. Former Westminster comms director, now has the biggest job in Whitehall. Big stories (2012) Showcasing Westminster during London 2012 Budgetary clout Total government comms spend for 2012-13 is £285m. Lord Bell 1 - MAPS.BRANDREPUBLIC.COM Event says. The spotlight shone brightly on Ally Pally last year. Among its profusion of high-profile hostings was the Red Bull Empire of Dirt – for which 25,200 tonnes of dirt was shipped to the venue – and the Smirnoff Nightlife Exchange Project, which saw theMAP
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THE JOHN LEWIS RETAIL REPORT HOW WE SHOP, LIVE & LOOK … 6 7 The white trainer The footwear of choice was a pair of classic 90s-style white trainers, sported by Victoria Beckham, Kendall Jenner, Gigi Hadid and Alexa Chung. REFERNCES: EMILY FAIRHEAD-KEEN Refernces: Emily Fairhead-Keen Frazer R, Introduction The Golden Bough, 1890 Armstrong, K., A Short History of Myth, 2005 Ibid. Referencing the Historic Age: ÔWhere people could give MICROSOFT.BRANDREPUBLIC.COM Please come back later. RESPONSIVE SLIDER GENERATED BY WOWSLIDER.COM Made with WOW Slider - Create beautiful, responsive image sliders in a few clicks. Awesome skins and animations. Responsive slider FORWARD 50 | MARKETING MAGAZINE From co-creation to the rise of the hyper-disgruntled consumer. Beyond Bridget Jones, and redefining single-person households. Consumercreative capital
THE BIG IDEA
50 Things to do before you’re 11¾. In an effort to get a generation of sedentary children off the sofa and into the great outdoors, the National Trust compiled a list of 50 exciting outdoor activities for children, including bug hunting, flying a kite and setting up a snailrace.
BRAND REPUBLIC
The judges have made their choice of shortlist, and now its your turn to help choose this year's Future 5. We'd like you to vote for one winner for each of the five categories (or as many as you'd like tovote in).
PR WEEK: POWER BOOK TOP TRUMPS Alex Aiken executive director government comms, Cabinet Office. Former Westminster comms director, now has the biggest job in Whitehall. Big stories (2012) Showcasing Westminster during London 2012 Budgetary clout Total government comms spend for 2012-13 is £285m. Lord Bell 1 - MAPS.BRANDREPUBLIC.COM Event says. The spotlight shone brightly on Ally Pally last year. Among its profusion of high-profile hostings was the Red Bull Empire of Dirt – for which 25,200 tonnes of dirt was shipped to the venue – and the Smirnoff Nightlife Exchange Project, which saw theMAP
map
THE JOHN LEWIS RETAIL REPORT HOW WE SHOP, LIVE & LOOK … 6 7 The white trainer The footwear of choice was a pair of classic 90s-style white trainers, sported by Victoria Beckham, Kendall Jenner, Gigi Hadid and Alexa Chung. REFERNCES: EMILY FAIRHEAD-KEEN Refernces: Emily Fairhead-Keen Frazer R, Introduction The Golden Bough, 1890 Armstrong, K., A Short History of Myth, 2005 Ibid. Referencing the Historic Age: ÔWhere people could give MICROSOFT.BRANDREPUBLIC.COM Please come back later.BRANDREPUBLIC
haymarket brand media haymrket bndi Mini Billboard Recipients Mini Billboard Leaderboard Double MPU MPU Text ad (700x200) (728x90) (300x600) (300x250) (30 words) Brand Republic Daily 47,755 £4,900 3,900 £4,200 £3,500 £2,900 HOW WE CAN GROW YOUR BUSINESS Content highlights How we can grow your business Campaign iPad app x1 interactive ad on the Campaign iPad £1,500 (+VAT) for 1 Week x5 interactive ads on the Campaign iPad £6,000 (+VAT) (to be used in a 3month Period)
27 - CAMPAIGN
Abbott is a committed and thorough PRO whose hard work has made a real impact on the reputation of his clients. 'He keeps a cool head in times of stress, and is exceptionally well-liked and valued by clients for the maturity of his approach,' says Claire Maloney, MD financialservices.
MARKETING'S POWER 100 marketing director, beverages, PepsiCo UK. add to list. Thomson is taking Pepsi’s beverages portfolio to new heights, as reflected by her jump from 82nd place in last year’s Power 100 list. Pepsi recently entered the UK’s list of top 10 grocery brands for the first time, with sales rising to £328.7m for the past year. MARKETING'S POWER 100 The challenge is on for Donnelly as P&G sets targets to acquire 1bn new customers by 2015 amid stringent cost-cutting. Despite a greater focus on emerging markets, her ‘Proud sponsor of mums’ campaign has ensured that P&G’s voice is heard above the noise of Olympic tie-ins. Donnelly, a ormer president of The Marketing Society, is afierce advocate of
SO WE ALL KNOW THAT BEHAVIOURAL ECONOMICS IS ALL ABOUT So we all know that Behavioural Economics is all about cognitive biases –but the word cognitive is really a misnomer because it suggests something rational is going #WONDERFULWORKPLACES17 We are launching Wonderful Workplaces - a Haymarket Media Group recruitment-led campaign - to get organisations like yours fired up about showcasing your employer brand. Through this initiative we aim to help your organisation understand the importance of highlighting your company culture MARKETING'S POWER 100 View the 100 most powerful marketers according to Marketing magazine, create and share your own list of favourites. Welcome to campaignlive.co.uk. This site uses Cookies to provide you with the best possible experience. To learn more please view ourCookie Notice
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HAVE YOU HEARD THE ONE ABOUT...? More partner contentText size A A A
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