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Michael Brito
* Influencer Marketing * Audience Intelligence* Blog
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* Influencer Marketing * Audience Intelligence* Blog
* Books
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BUILDING. BRANDS. ONLINE. SINCE AL GORE INVENTED THE INTERNET Michael Brito challenges you to step out of your comfort zone and think differently about digital marketing, public relations, and the convergence of both. WATCH MICHAEL'S TEDX TALK IN SONOMA COUNTY, CA“
THERE’S A DIFFERENCE BETWEEN BEING A THOUGHT-LEADER AND A DO-LEADER. Thought leaders tell you what you should be doing, but have no real-world experience translating thought into action. Do-leaders are seasoned professionals who base their advice on what they’ve accomplished and failed at. Michael Brito is the epitome of ado-leader.
~ Jascha Kaykas-Wolff, CMO Mozilla”
MEET MICHAEL BRITO
Digital Strategist
Author
Speaker
I am a recovering direct marketer, so I know the power of data. I’m also human, so I know the power of culture & relationships. I use these skill sets to provide data-driven programs that deliver real, measurable, and long-term business value.Learn More »
MEET MICHAEL BRITO
Digital Strategist
Author
Speaker
I am a recovering direct marketer, so I know the power of data. I’m also human, so I know the power of culture & relationships. I use these skill sets to provide data-driven programs that deliver real, measurable, and long-term business value.Learn More »
BOOKS BY MICHAEL BRITO PARTICIPATION MARKETING Unleashing employees to participate and become brand storytellers. Written for digital marketers, public relations, and employee communications. | Published 2018. YOUR BRAND: THE NEXT MEDIA COMPANY How a social business strategy enables better content, smarter marketing, and deeper customer relationships. Written for content marketers, branding creatives, and analysts. | Published 2013. SMART BUSINESS, SOCIAL BUSINESS A playbook for social media in your organization. Written for C-level executives in marketing, operations, internal & external communications, and human resources. | Published 2011.Latest Articles
From Around The Web
THE 1:9:90 MODEL: A NEW APPROACH TO B2B INFLUENCER MARKETING BREAKTHROUGH STORYTELLING STARTS WITH AUDIENCE INTELLIGENCE 4 WAYS TO USE SOCIAL DATA TO WIN THE WAR OF RELEVANCE 2018: THE YEAR OF UNLEASHING EMPLOYEES-AS-MEDIARECENT BLOG POSTS
EPISODE 24: 5 CONSIDERATIONS WHEN WORKING WITH B2B INFLUENCERS IN 2020 EPISODE 23: WHY MULTI-SEGMENT AUDIENCE INTELLIGENCE CRUSHES ALL SOCIALMETRICS
EPISODE 22: WHY MULTI-CHANNEL MEDIA INTELLIGENCE CRUSHES ALL PRMETRICS
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Michael Brito is a mentor, a teacher, a resource and a wealth of knowledge. More importantly, Michael is a friend. As one navigates through their professional career, it becomes brilliantly apparent that you won’t be able to say those words about just anyone. ~ Paul Harrer, Vice President, Social Strategy, Edelman“
Michael Brito is one of the preeminent thought leaders in the digital space today, particularly as it relates to social business strategy and content marketing. Michael is the true definition of a leader. ~ Mitch Germann, Sr. Director, Communications at Nike“
I’m impressed on how Michael Brito ties digital marketing programs together to provide in-depth insights, which enable brands to operationalize and optimize their content strategies and customerrelationships.
~ Monique Anderson, Sales Executive“
Michael Brito is an insightful, strategic, and an outstanding leader. It’s rare to find someone at his level of experience and accomplishment that is so open to collaboration with the entire team. ~ Dave McClain, Award Winning Creative Director“
Michael Brito is a mentor, a teacher, a resource and a wealth of knowledge. More importantly, Michael is a friend. As one navigates through their professional career, it becomes brilliantly apparent that you won’t be able to say those words about just anyone. ~ Paul Harrer, Vice President, Social Strategy, Edelman“
Michael Brito is one of the preeminent thought leaders in the digital space today, particularly as it relates to social business strategy and content marketing. Michael is the true definition of a leader. ~ Mitch Germann, Sr. Director, Communications at Nike“
I’m impressed on how Michael Brito ties digital marketing programs together to provide in-depth insights, which enable brands to operationalize and optimize their content strategies and customerrelationships.
~ Monique Anderson, Sales Executive“
Michael Brito is an insightful, strategic, and an outstanding leader. It’s rare to find someone at his level of experience and accomplishment that is so open to collaboration with the entire team. ~ Dave McClain, Award Winning Creative Director“
Michael Brito is a mentor, a teacher, a resource and a wealth of knowledge. More importantly, Michael is a friend. As one navigates through their professional career, it becomes brilliantly apparent that you won’t be able to say those words about just anyone. ~ Paul Harrer, Vice President, Social Strategy, Edelman* 1
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