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AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box WHO WE ARE | BROOKS BELL A history of success, and continued company growth every year. Over the years, Brooks Bell has honed our client list, solutions, team and more. But we’ve never changed her vision of creating experimentation programs with impact and helping organizations use their data to become more customer centric. AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
OUR APPROACH TO CONVERSION RATE OPTIMIZATION Our approach to website optimization. Experimentation should be owned by you and your company—not us. That might sound odd considering what we do, but hear us out. Over the last 15 years, we’ve seen that the most impactful testing and personalization programs are owned internally. That’s why we take a consultative approach to our work. 10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL With dozens of testing tools on the market—all offering different sets of features, at different prices—it seems the biggest hurdle to starting a testing program is finding the right platform. Though the decision is always going to be a tough one, these 10 considerations can help guide the process. 1. Cost Let’s face it: The THE BEST TOOL FOR GENERATING AND SHARING TRANSFORMATIONAL illuminate was vetted, built and re-built by and for enterprise experimentation professionals. Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, wehope to
MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box COMMUNICATE RESULTS MORE EFFECTIVELY BY UNDERSTANDING THE Ecommerce in the United States has grown to a $414 billion market, according to recent research conducted by Forrester. Clearly, this represents a huge opportunity for retail businesses but it signals a growing challenge as well. With each new dollar spent online, ecommerce businesses are collecting more customer data—and understanding and communicating this data will TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
5 WAYS TO MAKE YOUR WELCOME BACK EMAILS MORE 1. Keep your subject lines on subject. It’s all in the details, so when sending a welcome back e-mail, your subject line should be direct and simple. “Welcome back to Netflix!” would suffice in this case. And for the second e-mail, something more personal might be in order, like “Add the latest releases to your Netflix Queue!”. REDUCE THE RISK OF ADDING NEW WEBSITE FEATURES WITH A When it comes to managing a website, it seems there’s always a new tool, technique, or feature that can be applied to improve the performance and experience. Take, for example, live chat widgets. These low-commitment communication tools have become increasingly popular and, reportedly, contribute to sizeable increases in conversions—sometimes 20 percent or more. TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
REDUCE THE RISK OF ADDING NEW WEBSITE FEATURES WITH A When it comes to managing a website, it seems there’s always a new tool, technique, or feature that can be applied to improve the performance and experience. Take, for example, live chat widgets. These low-commitment communication tools have become increasingly popular and, reportedly, contribute to sizeable increases in conversions—sometimes 20 percent or more. TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
REDUCE THE RISK OF ADDING NEW WEBSITE FEATURES WITH A When it comes to managing a website, it seems there’s always a new tool, technique, or feature that can be applied to improve the performance and experience. Take, for example, live chat widgets. These low-commitment communication tools have become increasingly popular and, reportedly, contribute to sizeable increases in conversions—sometimes 20 percent or more. AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
OUR APPROACH TO CONVERSION RATE OPTIMIZATION Our approach to website optimization. Experimentation should be owned by you and your company—not us. That might sound odd considering what we do, but hear us out. Over the last 15 years, we’ve seen that the most impactful testing and personalization programs are owned internally. That’s why we take a consultative approach to our work. THE BEST TOOL FOR GENERATING AND SHARING TRANSFORMATIONAL illuminate was vetted, built and re-built by and for enterprise experimentation professionals. Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, wehope to
NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box USING FIXED TIME HORIZON TO GENERATE CREDIBLE OPTIMIZATION This is the first of a three-part, weekly blog series, which shares optimization best practices for test sample size, desired significance, power, and Minimum Detectable Lift (MDL). Technology and evolving consumer behaviors are transforming the way people evaluate products and services to the way they pay for the things they buy. As optimization experts, Brooks Bell COMMUNICATE RESULTS MORE EFFECTIVELY BY UNDERSTANDING THE Ecommerce in the United States has grown to a $414 billion market, according to recent research conducted by Forrester. Clearly, this represents a huge opportunity for retail businesses but it signals a growing challenge as well. With each new dollar spent online, ecommerce businesses are collecting more customer data—and understanding and communicating this data will TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
REDUCE THE RISK OF ADDING NEW WEBSITE FEATURES WITH A When it comes to managing a website, it seems there’s always a new tool, technique, or feature that can be applied to improve the performance and experience. Take, for example, live chat widgets. These low-commitment communication tools have become increasingly popular and, reportedly, contribute to sizeable increases in conversions—sometimes 20 percent or more. TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
REDUCE THE RISK OF ADDING NEW WEBSITE FEATURES WITH A When it comes to managing a website, it seems there’s always a new tool, technique, or feature that can be applied to improve the performance and experience. Take, for example, live chat widgets. These low-commitment communication tools have become increasingly popular and, reportedly, contribute to sizeable increases in conversions—sometimes 20 percent or more. AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
OUR APPROACH TO CONVERSION RATE OPTIMIZATION Our approach to website optimization. Experimentation should be owned by you and your company—not us. That might sound odd considering what we do, but hear us out. Over the last 15 years, we’ve seen that the most impactful testing and personalization programs are owned internally. That’s why we take a consultative approach to our work. THE BEST TOOL FOR GENERATING AND SHARING TRANSFORMATIONAL illuminate was vetted, built and re-built by and for enterprise experimentation professionals. Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, wehope to
NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box USING FIXED TIME HORIZON TO GENERATE CREDIBLE OPTIMIZATION This is the first of a three-part, weekly blog series, which shares optimization best practices for test sample size, desired significance, power, and Minimum Detectable Lift (MDL). Technology and evolving consumer behaviors are transforming the way people evaluate products and services to the way they pay for the things they buy. As optimization experts, Brooks Bell COMMUNICATE RESULTS MORE EFFECTIVELY BY UNDERSTANDING THE Ecommerce in the United States has grown to a $414 billion market, according to recent research conducted by Forrester. Clearly, this represents a huge opportunity for retail businesses but it signals a growing challenge as well. With each new dollar spent online, ecommerce businesses are collecting more customer data—and understanding and communicating this data will TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT - BROOKS BELL The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ONBROOKSBELL.COM
WHO WE ARE | BROOKS BELL A history of success, and continued company growth every year. Over the years, Brooks Bell has honed our client list, solutions, team and more. But we’ve never changed her vision of creating experimentation programs with impact and helping organizations use their data to become more customer centric. OUR APPROACH TO CONVERSION RATE OPTIMIZATION Our approach to website optimization. Experimentation should be owned by you and your company—not us. That might sound odd considering what we do, but hear us out. Over the last 15 years, we’ve seen that the most impactful testing and personalization programs are owned internally. That’s why we take a consultative approach to our work. PERSONALIZATION AND A/B TESTING CASE STUDIES Be Our Guest: How IHG ® & Brooks Bell are Delivering a Better Booking Experience. The company we keep. See All Case Studies. Troy Steen. Manager of Analytics E Commerce Optimization. Jay Ramirez. Mobile Project Manager. Imene Drir. VP of Data Solutions. CONTACT US | BROOKS BELL We're headquartered in beautiful Raleigh, North Carolina; within walking distance of excellent restaurants, bars, galleries and more. CONVERSION RATE OPTIMIZATION EXPERTS Meet the Brooks Bell executive team. Join the team. Creative thinkers, data scientists, developers and strategists. Our team is diverse in talent and united in our passion for making the world a better place through optimization. Our vision is to help our clients discover 10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL With dozens of testing tools on the market—all offering different sets of features, at different prices—it seems the biggest hurdle to starting a testing program is finding the right platform. Though the decision is always going to be a tough one, these 10 considerations can help guide the process. 1. Cost Let’s face it: The THE BEST TOOL FOR GENERATING AND SHARING TRANSFORMATIONAL illuminate was vetted, built and re-built by and for enterprise experimentation professionals. Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, wehope to
GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATEJEFFREY BROOKS BELLRYAN BROOKS BELLBROOKS BELL INTERACTIVE Transforming businesses through experimentation and insights. Analytics, A/B Testing & Personalization Consulting for Enterprise Companies. Our approach. 1. 2. Explore our services based on your needs. I'm looking to. transform my customer experience. explore allof your services.
AGENDA - CLICK SUMMIT The Click Summit Executive Experience offers a private dinner and day of sessions for 8-10 enterprise optimization VPs/SVPs and executive-level leaders to share high-level insights and shape the future of the industry. Learn more about executive the executive experience. Office Hours and Demos. Meet one-on-one with BrooksBell’s
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS An exclusive network for the world’s optimization elite. Click is a unique community for enterprise digital leaders to share best practices and swap ideas about the future of testing and personalization. With membership limited to experimentation practitioners and programming centered around conversation and collaboration, Click provides THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? MBOX 101: UNDERSTANDING THE MMMBOX Mbox 101: Understanding the Mmmbox. May 31, 2012. Brooks Bell. Share. The first step in understanding Adobe® Target™ is to understand the mbox . Or as I like to call it – “the mmmbox.”. (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ON BROOKSBELL.COMDATA DISCREPANCY MEANINGDISCREPANCIES MEANINGDISCREPANCIES MEANING TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATEJEFFREY BROOKS BELLRYAN BROOKS BELLBROOKS BELL INTERACTIVE We provide analytics, a/b testing, personalization and UX consulting services for enterprise brands. WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? AGENDA - CLICK SUMMIT Click Summit is the premier conference for optimization leaders. Throughout this three-day experience, you’ll participate in unique, small-group discussions alongside fellow Senior and Executive-level optimization leaders from Fortune 1,000 companies. 10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS Part think tank, part therapy. As an optimization leader, you are constantly tasked with navigating change – consumer behavior, technology, metrics and even organizational structures can ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming MBOX 101: UNDERSTANDING THE MMMBOX The first step in understanding Adobe® Target™ is to understand the mbox. Or as I like to call it – “the mmmbox.” (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box,” which isan area on a web
GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brandsin the world.
UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ON BROOKSBELL.COMDATA DISCREPANCY MEANINGDISCREPANCIES MEANINGDISCREPANCIES MEANING WHO WE ARE | BROOKS BELL A history of success, and continued company growth every year. Over the years, Brooks Bell has honed our client list, solutions, team and more. But we’ve never changed her vision of creating experimentation programs with impact and helping organizations use their data to become more customer centric. OUR APPROACH TO CONVERSION RATE OPTIMIZATION Our approach to website optimization. Experimentation should be owned by you and your company—not us. That might sound odd considering what we do, but hear us out. Over the last 15 years, we’ve seen that the most impactful testing and personalization programs are owned internally. That’s why we take a consultative approach to our work. PERSONALIZATION AND A/B TESTING CASE STUDIES Be Our Guest: How IHG ® & Brooks Bell are Delivering a Better Booking Experience. The company we keep. See All Case Studies. Troy Steen. Manager of Analytics E Commerce Optimization. Jay Ramirez. Mobile Project Manager. Imene Drir. VP of Data Solutions. CONTACT US | BROOKS BELL We're headquartered in beautiful Raleigh, North Carolina; within walking distance of excellent restaurants, bars, galleries and more. CONVERSION RATE OPTIMIZATION EXPERTS Meet the Brooks Bell executive team. Join the team. Creative thinkers, data scientists, developers and strategists. Our team is diverse in talent and united in our passion for making the world a better place through optimization. Our vision is to help our clients discover 10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL With dozens of testing tools on the market—all offering different sets of features, at different prices—it seems the biggest hurdle to starting a testing program is finding the right platform. Though the decision is always going to be a tough one, these 10 considerations can help guide the process. 1. Cost Let’s face it: The THE BEST TOOL FOR GENERATING AND SHARING TRANSFORMATIONAL illuminate was vetted, built and re-built by and for enterprise experimentation professionals. Since 2003, Brooks Bell has been working to transform enterprise businesses through experimentation and insights. We originally created illuminate to better communicate and align with our clients. By launching it to the public for free, wehope to
GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brands in the world. As CEO of Brooks Bell, Greg oversees our strategic TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATEJEFFREY BROOKS BELLRYAN BROOKS BELLBROOKS BELL INTERACTIVE We provide analytics, a/b testing, personalization and UX consulting services for enterprise brands. WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? AGENDA - CLICK SUMMIT Click Summit is the premier conference for optimization leaders. Throughout this three-day experience, you’ll participate in unique, small-group discussions alongside fellow Senior and Executive-level optimization leaders from Fortune 1,000 companies. THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS Part think tank, part therapy. As an optimization leader, you are constantly tasked with navigating change – consumer behavior, technology, metrics and even organizational structures can ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming MBOX 101: UNDERSTANDING THE MMMBOX The first step in understanding Adobe® Target™ is to understand the mbox. Or as I like to call it – “the mmmbox.” (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box,” which isan area on a web
GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brandsin the world.
UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ON BROOKSBELL.COMDATA DISCREPANCY MEANINGDISCREPANCIES MEANINGDISCREPANCIES MEANING TRANSFORMING BUSINESSES THROUGH EXPERIMENTATION ANDABOUTSERVICESAPPROACHCASE STUDIESRESOURCESILLUMINATEJEFFREY BROOKS BELLRYAN BROOKS BELLBROOKS BELL INTERACTIVE We provide analytics, a/b testing, personalization and UX consulting services for enterprise brands. WHAT TESTING PROGRAM STRUCTURE IS RIGHT FOR YOU? AGENDA - CLICK SUMMIT Click Summit is the premier conference for optimization leaders. Throughout this three-day experience, you’ll participate in unique, small-group discussions alongside fellow Senior and Executive-level optimization leaders from Fortune 1,000 companies. THE SIX PILLARS OF A SUCCESSFUL TESTING PROGRAM Page 1. The . Six Pillars . of a . Successful Testing Program. This year, Cyber Monday became the largest . shopping day of the year inthe United States.
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL NETWORK FOR CONVERSION RATE OPTIMIZATION LEADERS Part think tank, part therapy. As an optimization leader, you are constantly tasked with navigating change – consumer behavior, technology, metrics and even organizational structures can ADOBE PARTNERS WITH BROOKS BELL TO DEVELOP ACE If you’ve been in the testing industry for any length of time, you’ve probably completed an online certification of some sort. Now, the next time you take Adobe’s Target Certification, you can thank Brooks Bell for making the questions so tough. Brooks Bell has taken its partnership with Adobe to a new level by teaming MBOX 101: UNDERSTANDING THE MMMBOX The first step in understanding Adobe® Target™ is to understand the mbox. Or as I like to call it – “the mmmbox.” (You’ll hate me for this when you can’t get this ridiculous song out of your head, but I couldn’t resist.) An mbox is a “marketing box,” which isan area on a web
GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brandsin the world.
UNDERSTANDING DATA DISCREPANCIES ACROSS TESTING ANDSEE MORE ON BROOKSBELL.COMDATA DISCREPANCY MEANINGDISCREPANCIES MEANINGDISCREPANCIES MEANING WHO WE ARE | BROOKS BELL It started in 2003. That year, the Human Genome Project was completed, all of your friends had BlackBerries and “online testing” for most people conjured up thoughts of multiple-choice quizzes. OUR APPROACH TO CONVERSION RATE OPTIMIZATION Testing to learn is just as important – and effective – as testing to win. We look to testing and personalization as strategies for generating revenue and learning about your customers.. One of the best things about testing is that you can literally prove your value to the business. Experimentation an extremely powerful and effective way to generate quick revenue gains, and almost always CONTACT US | BROOKS BELL We're headquartered in beautiful Raleigh, North Carolina; within walking distance of excellent restaurants, bars, galleries and more. CONVERSION RATE OPTIMIZATION EXPERTS We see the power of data and creativity, together. The world is complex. People are complex. Not everything can be measured with numbers. We solve problems by combining our command of data with our knowledge of behavioral science and our human-centered designapproach.
10 CONSIDERATIONS FOR CHOOSING A TESTING TOOL With dozens of testing tools on the market—all offering different sets of features, at different prices—it seems the biggest hurdle to starting a testing program is finding the right platform. Though the decision is always going to be a tough one, these 10 considerations can help guide the process. 1. Cost Let’s face it: The PERSONALIZATION AND A/B TESTING CASE STUDIES Be Our Guest: How IHG ® & Brooks Bell are Delivering a Better BookingExperience
THE BEST TOOL FOR GENERATING AND SHARING TRANSFORMATIONAL Get Buy-In. Your tests, marketing activities and research efforts provide valuable insights. Use illuminate to capture them, show the ways you’re using experimentation to learn about your customers, and build dazzling case studies that executives love. TRULY UNDERSTANDING MINIMUM DETECTABLE EFFECT Now you know how to Predetermine Your Test Sample Size and How to Reach Statistical Significance & Power within Your Experimentation Programs. Our final blog concludes the series and will expand your understanding of how to use Minimum Detectable Lift, or Minimum Detectable Effect for optimum test design and results. Any optimization analyst knows that calculating GREGORY NG | BROOKS BELL Gregory is an experienced executive with a history of visionary ideas and successful implementation. In his nearly 25 years in the business, he has created innovative solutions leading to digital and cognitive transformations for the biggest high-tech, retail and financial brandsin the world.
TESTING DIFFERENCES IN REVENUE? YOU’RE PROBABLY NOT USING Get optimization tips and strategies delivered to your inbox every month: A/B testing is most often used to evaluate a difference in proportions, such as through rate, order rate, etc. Another metric of interest is often the difference in revenue generated per visitor between a control and challenger. Evaluating revenue is generally seenas a
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