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CAMPAIGN INDIA
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region P&G SHIKSHA NARRATES THE STORY OF MUNNI AND VIDYA P&G Shiksha, the CSR program of P&G India, has rolled out a film that narrates the story of two girls from a rural town (Munni and Vidya) who realise their dream of attending school and receiving education. Conceptualised by Leo Burnett India, the film shows the story of a family on a staycation at AIRTEL POINTS TO TRAI DATA, STATES THAT IT'S THE 'NEWCLICK TO VIEW 0:00 / 0:46. Live. •. Bharti Airtel has rolled out a new brand campaign to showcase how it is 'the new choice of India'. The film has been conceptualised by Taproot Dentsu and shows shots of different people getting together. It signs off with the voiceover stating that two out of three people who got a new HOW NESPRESSO PLANS TO BREW LONG-TERM GAINS FROM ITS How Nespresso plans to brew long-term gains from its pandemic buzz. Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump. Anna Lundstrom. In its latest quarterly results, foodgiant
THE AGENCY GAME PLAN FOR INDIA'S SECOND WAVE: PUTTING The agency game plan for India's second wave: Putting people first. While parts of the world are optimistically talking about reopenings and a "post-pandemic" life, India is struggling through the most deadly spike of COVID-19 in the country since the coronavirus pandemic began. India has reported more than 20 million coronavirus infectionsand
OPINION: LOCKDOWN REVELATIONS Like any other individual, with the same data but on another day, I might find some more, but here are the seven conclusions I came to. 1. We know that in marketing, as in life, perception is bigger than reality. Feeling is bigger than fact. Mainline news is good to get facts around a phenomenon. #DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
HUL ELEVATES SRINANDAN SUNDARAM AS SUDHIR SITAPATI DECIDES Hindustan Unilever Limited (HUL) has elevated Srinandan Sundaram to executive director, foods and refreshment, starting July 1, 2021. He is currently executive director, customer development and will be replacing Sudhir Sitapati, who is to leave the organisation to pursue an external opportunity. BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
BLOG: SOURAV GANGULY'S HEART ATTACK BECOMES FORTUNE'S Sourav Ganguly is the brand ambassador of Adani Wilmar’s Fortune rice bran oil. His ‘dada bole welcome to the 40s’ campaign for Fortune has been heavily promoted in recent months. Said to contain ‘gamma oryzanol’, Fortune has been claiming that itCAMPAIGN INDIA
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region P&G SHIKSHA NARRATES THE STORY OF MUNNI AND VIDYA P&G Shiksha, the CSR program of P&G India, has rolled out a film that narrates the story of two girls from a rural town (Munni and Vidya) who realise their dream of attending school and receiving education. Conceptualised by Leo Burnett India, the film shows the story of a family on a staycation at AIRTEL POINTS TO TRAI DATA, STATES THAT IT'S THE 'NEWCLICK TO VIEW 0:00 / 0:46. Live. •. Bharti Airtel has rolled out a new brand campaign to showcase how it is 'the new choice of India'. The film has been conceptualised by Taproot Dentsu and shows shots of different people getting together. It signs off with the voiceover stating that two out of three people who got a new HOW NESPRESSO PLANS TO BREW LONG-TERM GAINS FROM ITS How Nespresso plans to brew long-term gains from its pandemic buzz. Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump. Anna Lundstrom. In its latest quarterly results, foodgiant
THE AGENCY GAME PLAN FOR INDIA'S SECOND WAVE: PUTTING The agency game plan for India's second wave: Putting people first. While parts of the world are optimistically talking about reopenings and a "post-pandemic" life, India is struggling through the most deadly spike of COVID-19 in the country since the coronavirus pandemic began. India has reported more than 20 million coronavirus infectionsand
OPINION: LOCKDOWN REVELATIONS Like any other individual, with the same data but on another day, I might find some more, but here are the seven conclusions I came to. 1. We know that in marketing, as in life, perception is bigger than reality. Feeling is bigger than fact. Mainline news is good to get facts around a phenomenon. #DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
HUL ELEVATES SRINANDAN SUNDARAM AS SUDHIR SITAPATI DECIDES Hindustan Unilever Limited (HUL) has elevated Srinandan Sundaram to executive director, foods and refreshment, starting July 1, 2021. He is currently executive director, customer development and will be replacing Sudhir Sitapati, who is to leave the organisation to pursue an external opportunity. BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
BLOG: SOURAV GANGULY'S HEART ATTACK BECOMES FORTUNE'S Sourav Ganguly is the brand ambassador of Adani Wilmar’s Fortune rice bran oil. His ‘dada bole welcome to the 40s’ campaign for Fortune has been heavily promoted in recent months. Said to contain ‘gamma oryzanol’, Fortune has been claiming that it 'FRANKLY, WE DON'T WANT TO SEE MORE WOKE ADVERTISING Unilever EVP Samir Singh, who oversees nearly 25 brands amounting to around $10 billion in revenue, thinks it may be too late for brands to belatedly hunt for a sense of purpose, especially this deep into the pandemic. Singh, who oversees brands such as Lifebuoy and Dove, believes the time for NEW BUSINESS LEAGUE: MARCH 2021 UPDATE New Business League: March 2021 update. No change at the top. The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then RAPIDO URGES CONSUMERS TO RIDE OFF THE UNNECESSARY Rapido has launched a campaign titled #ZarooriHaiKya (is it necessary), to drive mindfulness towards the essential service workers who are at higher risk during the pandemic. Conceptualised by Rapido’s in-house team, the digital film asks people to step out only when necessary. The film showcases BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
WORLD ENVIRONMENT DAY: CAMPAIGNS THAT CAUGHT OUR ATTENTION World Environment Day: Campaigns that caught our attention. World Environment Day (WED) is United Nations' effort for encouraging awareness and action for the protection of the environment. It was celebrated on 5 June. Brands in India celebrated the day by creating campaigns to spread awareness about how every individual can help bytaking
OPINION: OUR DIFFERENCES SHOULD MAKE US BEAUTIFUL, AND NOT Brazil’s win at the 1958 Football World Cup, inspired by the 17-year-old prodigy “Dico” or fondly known as “Pele”, was a gamechanger of sorts. Something that made the world sit up and notice that Brazilians are talented, and it was time to stop beating them down for being different or HUL ELEVATES SRINANDAN SUNDARAM AS SUDHIR SITAPATI DECIDES Hindustan Unilever Limited (HUL) has elevated Srinandan Sundaram to executive director, foods and refreshment, starting July 1, 2021. He is currently executive director, customer development and will be replacing Sudhir Sitapati, who is to leave the organisation to pursue an external opportunity. LIVE BLOG: NEWS UPDATES Mylab Discovery Solutions has announced Akshay Kumar as its brand ambassador. The partnership aims at creating awareness about Mylab’s IVD instruments and kits for laboratories and individuals including CoviSelf TM (Covid-19 self-test kit) and IT'S UNFAIR TO PLACE BRAND TRUST SOLELY ON THE CMO'S According to a recent Edelman Trust survey, consumers in APAC are more likely to choose a brand based on trust—even over price and other considerations.With trust becoming a critical factor in purchase decisions, brands need to ensure they are delivering on expectations and projecting values that are trustworthy and transparent. CLEVERTAP AND LOGICSERVE DIGITAL ENTER PARTNERSHIP CleverTap, an AI-powered customer lifecycle and user engagement platform, has announced a partnership with Logicserve Digital, a digital marketing and transformation company in India. Through the partnership, CleverTap will help LogicserveCAMPAIGN INDIA
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region HOW NESPRESSO PLANS TO BREW LONG-TERM GAINS FROM ITS How Nespresso plans to brew long-term gains from its pandemic buzz. Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump. Anna Lundstrom. In its latest quarterly results, foodgiant
CANNES CONTENDERS 2021: INITIATIVE Send us the work and the case. After a year's gap, the organisers of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June. Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders'series.
THE AGENCY GAME PLAN FOR INDIA'S SECOND WAVE: PUTTING The agency game plan for India's second wave: Putting people first. While parts of the world are optimistically talking about reopenings and a "post-pandemic" life, India is struggling through the most deadly spike of COVID-19 in the country since the coronavirus pandemic began. India has reported more than 20 million coronavirus infectionsand
NEW BUSINESS LEAGUE: MARCH 2021 UPDATE New Business League: March 2021 update. No change at the top. The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then #DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
ALL ABOUT: BCCC
All About: BCCC. The Broadcasting Content Complaints Council (BCCC) is an independent self-regulatory body set-up by the Indian Broadcasting Foundation in 2011, in consultation with the Ministry of Information and Broadcasting. The primary role of BCCC is to implement self regulatory guidelines for non-news channels, including general CHUMBAK GETS SARA ALI KHAN INSTAGRAMMING 0:00 / 0:30. Live. •. After the recent announcement of Sara Ali Khan as brand ambassador, Chumbak has rolled out its first campaign featuring the actor. Khan features in a series of films conceptualised by The Script Room. The first of these films have been released. It shows Khan move into a home which is filled with furniture fromChumbak.
OPINION: INDIA IS WATCHING MORE FRANK SEXUAL CONTENT, BUT Various local OTT platforms (such as ALT Balaji and MX player) in India boast high viewership figures for mature content—a genre that is witnessing heavy investment and is slated to grow further.In a society that has historically shied away from overt or explicit depictions of sex, is the growth in easily accessible adult content a sign of normalising conversations around sex, or a furtherCAMPAIGN INDIA
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region HOW NESPRESSO PLANS TO BREW LONG-TERM GAINS FROM ITS How Nespresso plans to brew long-term gains from its pandemic buzz. Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump. Anna Lundstrom. In its latest quarterly results, foodgiant
CANNES CONTENDERS 2021: INITIATIVE Send us the work and the case. After a year's gap, the organisers of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June. Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders'series.
THE AGENCY GAME PLAN FOR INDIA'S SECOND WAVE: PUTTING The agency game plan for India's second wave: Putting people first. While parts of the world are optimistically talking about reopenings and a "post-pandemic" life, India is struggling through the most deadly spike of COVID-19 in the country since the coronavirus pandemic began. India has reported more than 20 million coronavirus infectionsand
NEW BUSINESS LEAGUE: MARCH 2021 UPDATE New Business League: March 2021 update. No change at the top. The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then #DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
ALL ABOUT: BCCC
All About: BCCC. The Broadcasting Content Complaints Council (BCCC) is an independent self-regulatory body set-up by the Indian Broadcasting Foundation in 2011, in consultation with the Ministry of Information and Broadcasting. The primary role of BCCC is to implement self regulatory guidelines for non-news channels, including general CHUMBAK GETS SARA ALI KHAN INSTAGRAMMING 0:00 / 0:30. Live. •. After the recent announcement of Sara Ali Khan as brand ambassador, Chumbak has rolled out its first campaign featuring the actor. Khan features in a series of films conceptualised by The Script Room. The first of these films have been released. It shows Khan move into a home which is filled with furniture fromChumbak.
OPINION: INDIA IS WATCHING MORE FRANK SEXUAL CONTENT, BUT Various local OTT platforms (such as ALT Balaji and MX player) in India boast high viewership figures for mature content—a genre that is witnessing heavy investment and is slated to grow further.In a society that has historically shied away from overt or explicit depictions of sex, is the growth in easily accessible adult content a sign of normalising conversations around sex, or a further 'FRANKLY, WE DON'T WANT TO SEE MORE WOKE ADVERTISING Unilever EVP Samir Singh, who oversees nearly 25 brands amounting to around $10 billion in revenue, thinks it may be too late for brands to belatedly hunt for a sense of purpose, especially this deep into the pandemic. Singh, who oversees brands such as Lifebuoy and Dove, believes the time for RAPIDO URGES CONSUMERS TO RIDE OFF THE UNNECESSARY Rapido has launched a campaign titled #ZarooriHaiKya (is it necessary), to drive mindfulness towards the essential service workers who are at higher risk during the pandemic. Conceptualised by Rapido’s in-house team, the digital film asks people to step out only when necessary. The film showcases ASCI INTRODUCES FINAL INFLUENCER GUIDELINES, LAUNCHES ASCI Keeping in mind the feedback received from known industry bodies, influencers, stakeholders, advertisers and brands, ASCI has rolled out the final guidelines and launched the ASCI.Social platform, to be in touch with and understand the influencer community better. The new guidelines will apply to commercial messages or advertisements fromJune 14.
FESTIVAL OF MEDIA GLOBAL 2021: MINDSHARE INDIA WINS AGENCY Winners of the 2021 edition of Festival of Media Global have been announced. Mindshare's India office bagged the Agency of the Year title as it claimed a total of six metals (three Gold and three Silver). The agency's entry for Active Wheel 'Career from Home' won two Gold and two Silver metals each. ZEE5 TO LAUNCH IN THE USA ON 22 JUNE OTT platform Zee5 is scheduled to launch in the USA on 22 June. The platform is currently under beta testing in the market. According to a press note, the USA is the last market in which Zee5 will launch. The content line up will be shared on 22 June along with more informationabout local
OPINION: INDIA IS WATCHING MORE FRANK SEXUAL CONTENT, BUT Various local OTT platforms (such as ALT Balaji and MX player) in India boast high viewership figures for mature content—a genre that is witnessing heavy investment and is slated to grow further.In a society that has historically shied away from overt or explicit depictions of sex, is the growth in easily accessible adult content a sign of normalising conversations around sex, or a further THE BIGGEST BRAND FAILS OF 2019 The embattled airline has made press for many reasons this year, but the story that received the most airtime was its sacking of two employees for joining pro-democracy protests in Hong Kong and a subsequent warning to staff about ‘disciplinary actions’ for staff who took part. Following a dramatic CEO change, the airline found its shares plunge during the period. OPINION: OUR DIFFERENCES SHOULD MAKE US BEAUTIFUL, AND NOT Brazil’s win at the 1958 Football World Cup, inspired by the 17-year-old prodigy “Dico” or fondly known as “Pele”, was a gamechanger of sorts. Something that made the world sit up and notice that Brazilians are talented, and it was time to stop beating them down for being different or CHUMBAK GETS SARA ALI KHAN INSTAGRAMMING 0:00 / 0:30. Live. •. After the recent announcement of Sara Ali Khan as brand ambassador, Chumbak has rolled out its first campaign featuring the actor. Khan features in a series of films conceptualised by The Script Room. The first of these films have been released. It shows Khan move into a home which is filled with furniture fromChumbak.
CAMPAIGN INDIA
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region CANNES CONTENDERS 2021: INITIATIVE Send us the work and the case. After a year's gap, the organisers of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June. Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders'series.
#DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
NEW BUSINESS LEAGUE: MARCH 2021 UPDATE New Business League: March 2021 update. No change at the top. The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then ADVERTISING IN THE TIMES OF CORONA: EVERYTHING’S CHANGED The November 2020 Campaign India ‘New Business League’ data by R3 shows some concerning numbers. The total number of business won by advertising agencies between January to November 2020 was Rs. 308.6 crores, down by 44.8% as compared to the same period in 2019. BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
PUBLICIS GROUPE ANNOUNCES COVID-19 SUPPORT THROUGH TASK The Publicis Groupe’s global chief Arthur Sadoun has reached out to all Indian employees offering the organisation’s support amid the second Covid-19 wave. THE BIGGEST BRAND FAILS OF 2019 The embattled airline has made press for many reasons this year, but the story that received the most airtime was its sacking of two employees for joining pro-democracy protests in Hong Kong and a subsequent warning to staff about ‘disciplinary actions’ for staff who took part. Following a dramatic CEO change, the airline found its shares plunge during the period. YOUNG SPIKES COMPETITIONS FOR 2021 OPEN FOR ENTRIES Spikes Asia has also revealed the jury for the online-only 2021 edition of the competition for industry professionals under 30 years of age. The Young Spikes Competitions for 2021, which will take place in an online format, is now open for entries from creatives who are aged 30 or under and employed in advertising and communicationsbusinesses.
TITAN RAGA CELEBRATES THE WOMAN OF TODAY Titan has rolled out an ad film for its line of Raga watches. The film has been conceptualised by Ogilvy and Mather Bangalore. The film features Bollywood actress Nimrat Kaur. The film begins with Kaur sitting at an airport reading a book. She is interupted by an ex-lover who asks her if he could join her. IPG CEO ROTH 'CONCERNED' ABOUT CHINA, HINTS AT IPG CEO Roth 'concerned' about China, hints at repositioning. Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy. You’d be forgiven for assuming that Michael Roth’s first-ever trip to Singapore for the Spikes Asia Festival of Creativity was something of CANNES CONTENDERS 2021: INITIATIVE Send us the work and the case. After a year's gap, the organisers of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June. Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders'series.
#DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
NEW BUSINESS LEAGUE: MARCH 2021 UPDATE New Business League: March 2021 update. No change at the top. The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then ADVERTISING IN THE TIMES OF CORONA: EVERYTHING’S CHANGED The November 2020 Campaign India ‘New Business League’ data by R3 shows some concerning numbers. The total number of business won by advertising agencies between January to November 2020 was Rs. 308.6 crores, down by 44.8% as compared to the same period in 2019. BATTLE OF THE BRANDS: DETTOL VS SAVLON Mentions: On the face of it, it really looks like Dettol has won this round since it has so many more mentions than Savlon, but a large part of this can be attributed to the Dettol handwash challenge which yielded fabulous results. To ensure that there is an even playing ground between both, we’ve taken data between 1st May and Mid-Julyafter
PUBLICIS GROUPE ANNOUNCES COVID-19 SUPPORT THROUGH TASK The Publicis Groupe’s global chief Arthur Sadoun has reached out to all Indian employees offering the organisation’s support amid the second Covid-19 wave. THE BIGGEST BRAND FAILS OF 2019 The embattled airline has made press for many reasons this year, but the story that received the most airtime was its sacking of two employees for joining pro-democracy protests in Hong Kong and a subsequent warning to staff about ‘disciplinary actions’ for staff who took part. Following a dramatic CEO change, the airline found its shares plunge during the period. YOUNG SPIKES COMPETITIONS FOR 2021 OPEN FOR ENTRIES Spikes Asia has also revealed the jury for the online-only 2021 edition of the competition for industry professionals under 30 years of age. The Young Spikes Competitions for 2021, which will take place in an online format, is now open for entries from creatives who are aged 30 or under and employed in advertising and communicationsbusinesses.
TITAN RAGA CELEBRATES THE WOMAN OF TODAY Titan has rolled out an ad film for its line of Raga watches. The film has been conceptualised by Ogilvy and Mather Bangalore. The film features Bollywood actress Nimrat Kaur. The film begins with Kaur sitting at an airport reading a book. She is interupted by an ex-lover who asks her if he could join her. IPG CEO ROTH 'CONCERNED' ABOUT CHINA, HINTS AT IPG CEO Roth 'concerned' about China, hints at repositioning. Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy. You’d be forgiven for assuming that Michael Roth’s first-ever trip to Singapore for the Spikes Asia Festival of Creativity was something of RAPIDO URGES CONSUMERS TO RIDE OFF THE UNNECESSARYCLICK TO VIEW 1 day ago · Rapido has launched a campaign titled #ZarooriHaiKya (is it necessary), to drive mindfulness towards the essential service workers who are at higher risk during the pandemic. Conceptualised by Rapido’s in-house team, the digital film asks people to step out only when necessary. The film #DETOXWORK: AD PROFESSIONALS MAKE ALLEGATIONS AGAINST #DetoxWork: Ad professionals make allegations against employers, agencies respond. The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute towork
'FRANKLY, WE DON'T WANT TO SEE MORE WOKE ADVERTISING 1 day ago · Unilever EVP Samir Singh, who oversees nearly 25 brands amounting to around $10 billion in revenue, thinks it may be too late for brands to belatedly hunt for a sense of purpose, especially this deep into the pandemic. Singh, who oversees brands such as Lifebuoy and Dove, believes the time for HOW NESPRESSO PLANS TO BREW LONG-TERM GAINS FROM ITS How Nespresso plans to brew long-term gains from its pandemic buzz. Following a recent campaign fronted by longtime ambassador George Clooney, chief brand officer Anna Lundstrom says she wants to deepen the brand's product range and reinforce its purpose to build upon a Covid bump. Anna Lundstrom. In its latest quarterly results, foodgiant
ASCI INTRODUCES FINAL INFLUENCER GUIDELINES, LAUNCHES ASCI Keeping in mind the feedback received from known industry bodies, influencers, stakeholders, advertisers and brands, ASCI has rolled out the final guidelines and launched the ASCI.Social platform, to be in touch with and understand the influencer community better. The new guidelines will apply to commercial messages or advertisements fromJune 14.
CUT THE CRAP AND THE NOISE AROUND SOCIAL MEDIA: RAVI 11 hours ago · Cut the crap and the noise around social media: Ravi Shastri's message to team India. The head coach of the Indian cricket team discussed what corporates can learn from sport, how social media should be ignored by athletes, the 1983 World Cup win, Audi and more BAYER KICKS OFF $800 MILLION GLOBAL MEDIA REVIEW 18 hours ago · Pharmaceutical giant Bayer has kicked off a global media review, Campaign US has learned. WPP’s MediaCom and Omnicom’s PHD are incumbents on the account, which is estimated to be worth $800 million globally, and are defending the business. A AIRTEL POINTS TO TRAI DATA, STATES THAT IT'S THE 'NEW Bharti Airtel has rolled out a new brand campaign to showcase how it is 'the new choice of India'. The film has been conceptualised by Taproot Dentsu and shows shots of different people getting together. It signs off with the voiceover stating that two out of three people who got a new connection P&G SHIKSHA NARRATES THE STORY OF MUNNI AND VIDYACLICK TO VIEW 14 hours ago · P&G Shiksha, the CSR program of P&G India, has rolled out a film that narrates the story of two girls from a rural town (Munni and Vidya) who realise their dream of attending school and receiving education. Conceptualised by Leo Burnett India, the film shows the story of a family on a staycation at OVENSTORY PIZZA STANDS OUT WITH EVERY NEW BITE 1 day ago · Ovenstory Pizza has unveiled a television brand campaign to highlight how its different compared to other pizza brands. Conceptualised by Wondrlab, the four-film campaign brings about the brand’s different flavours and offerings. The films showcase children as the protagonists, promoting the We use cookies to improve your experience and to analyse our traffic. To find out more, please click here . By continuing to use our website, you accept our Privacy Policy and Terms & Conditions.
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BTVI SUSPENDS OPERATIONS THE CHANNEL WENT OFF AIR ON 31 AUGUSTPremium
FEVIKWIK HELPS AN OLD SCRAP DEALER GET SOME SWAGPremium
KARAN SHROFF TO MOVE ON FROM XIAOMIPremium
OPINION: THE BIGGEST THREAT TO GOOGLE AND FACEBOOK - THE ...Premium
IPROSPECT'S RUBEENA SINGH TO HELM FEMALE FOUNDRY IN INDIAPremium
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Campaign India Team
BTVI SUSPENDS OPERATIONS The channel went off air on 31 AugustPremium
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FEVIKWIK HELPS AN OLD SCRAP DEALER GET SOME SWAG Watch the film conceptualised by Ogilvy herePremium
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KARAN SHROFF TO MOVE ON FROM XIAOMI Is currently head of brand marketingPremium
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Aug 28, 2019
Gurbaksh Chahal
OPINION: THE BIGGEST THREAT TO GOOGLE AND FACEBOOK ... The author explains how humans have different behaviour patterns in the offline and online worldPremium
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Campaign India Team
IPROSPECT'S RUBEENA SINGH TO HELM FEMALE FOUNDRY IN ... The initiative will mentor female start-ups in India. Rubeena Singh, CEO, iProspect India will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategicbusiness partners
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GATORADE CELEBRATES PV SINDHU'S WIN WITH #SWEATFORGOLD Watch the film conceptualised by Wunderman Thompson herePremium
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MAHENDRA BHAGAT JOINS HAPPY MCGARRYBOWEN AS NCDMoves from FCB Ulka
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Dalbir Singh
WEEKEND LAUGH: PRODUCER'S DIARY BY DALBIR SINGH The co-founder of Kiss Films presents his weekly sketches for CampaignIndia
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Campaign India Team
UNMETRIC ENGAGEMENT METER: INSTAGRAM TOP 10 (11-20 ... Posts from Realme, Mountain Dew, Only and more...Premium
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MULLEN LINTAS BAGS KARUR VYSYA BANK'S CREATIVE MANDATE Account to be handled from BengaluruPremium
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WEEKEND WRAP: 30 AUGUST In the news: Ambient, Bobbi Brown, Cadbury Dairy Milk, Dream Theatre, IdeateLabs, Mobil, Network18Premium
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SIDDHARTH S AND RIGVED SARKAR JOIN DENTSU The duo join as group creative director and associate creative director respectivelyPremium
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ZEE CORPORATE ASSIGNS DIGITAL MANDATE TO FULCRO Account won post a multi-agency pitchPremium
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Aug 28, 2019
Campaign India Team
PR AWARDS 2019: DEADLINE EXTENDED The final deadline for submitting the entries is now September 10,2019
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Campaign India Team
SUNNY SIDES UP WITH THE RECIPE OF LIFE Watch the campaign conceptualised by The WombPremium
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Aug 28, 2019
Campaign India Team
MAGICBRICKS GETS AYUSHMANN KHURRANA AND KRITI SANON TO SPREAD THEUPGRADE MESSAGE
Watch the films conceptualised by RK Swamy BBDOPremium
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Aug 27, 2019
Campaign India Team
SALMAN KHAN EXPLAINS WHY HE PICKS SOMANY OVER FOREIGN BRANDED TILES Watch the film conceptualised by Ogilvy herePremium
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Aug 23, 2019
Campaign India Team
SOFA STORY SPARKLES IN FEVICOL'S DIAMOND JUBILEE COMMERCIAL Watch the film conceptualised by Ogilvy hereThe Work
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Jul 22, 2019
Campaign India Team
INDIA'S BILLION SCREENS WILL CATAPULT IT INTO A ...Premium
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Jul 11, 2019
Campaign India Team
WEBINAR EXCLUSIVE: WILL INDIA ROAR AT CANNES LIONS ...Premium
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Jun 17, 2019
Campaign India Team
VIDEO: HIGHLIGHTS FROM CIDCA 2019Premium
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Apr 30, 2019
Campaign India Team
'THE PSYCHOLOGICAL OWNERSHIP OF YOUR BRAND HAS ...More
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Jun 13, 2019
Rashmi Mallya
CIDCA 2019: PICTURE GALLERYPremium
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May 20, 2019
Vinayak Sawant
IMAGES FROM THE LAUNCH OF BLOGBUSTERPremium
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May 16, 2019
Campaign India Team
IMAGES FROM THE I-COM GLOBAL SUMMIT: DAY THREEPremium
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May 15, 2019
Campaign India Team
IMAGES FROM THE I-COM GLOBAL SUMMIT: DAY TWOMore
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Aug 26, 2019
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UC BROWSER AND AMAZON.IN COME TOGETHER FOR THE ... UC to launch campaign along with Mission Mangal promotionsPremium
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PROMOTED
Aug 21, 2019
Partner Content
HEAR THE SOUND OF PEACE - A PATHBREAKING AUTOMOTIVE ... Conceptualised by Liquid-India, ŠKODA INDIA introduces an innovative and outstanding automotive digital experiment, The Sound of Peace, collaborating with India's largest auto content brand, PowerDrift.Premium
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Jun 21, 2019
Promoted Content
THE AD INDUSTRY SUMS UP BRITISH CREATIVITY AT ... Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity standout
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PROMOTED
Apr 05, 2019
Partner Content
LIVGUARD SETS THE AGENDA OF ENERGY CONSERVATION ON ... initiative asks people to let energy restMore
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1 MULLEN LINTAS BAGS KARUR VYSYA BANK'S CREATIVE MANDATEPremium
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2 MAGICBRICKS GETS AYUSHMANN KHURRANA AND KRITI SANON TO SPREAD THEUPGRADE MESSAGE
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3 SOFA STORY SPARKLES IN FEVICOL'S DIAMOND JUBILEE COMMERCIALPremium
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4 WEEKEND WATCH RADHIKA APTE TALKS ABOUT FACING HER FEARS HEAD-ONPremium
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5 WPP BRINGS ALL MUMBAI AGENCY EMPLOYEES UNDER ONE ROOFPremium
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6 DUREX PUSHES FOR MUTUAL CLIMAX, SAYS WHEN YOU START TOGETHER YOU SHOULD FINISH TOGETHERPremium
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7 ASIA'S TOP 1000 BRANDS: THE FULL RANKING REVEALEDPremium
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8 OGILVY DOMINATES THE INDIAA AWARDSPremium
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9 CHRISTIAN JUHL: GROUP M'S FUTURE DEPENDS ON RECRUITING FROMDIFFERENT PLACES
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