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their market, offer
TEST-AND-LEARN METHODOLOGY: FIVE CONSIDERATIONS FOR Test-and-Learn Methodology: Five Considerations for Marketers. Running experiments within your organization is no longer a tactic that sets marketers apart. Indeed, employing a test-and-learn methodology is a table stake, according to Sachin Puri, Vice President of Growth Marketing at McAfee. In a column for AdExchanger, he outlines five key CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? FIVE WAYS TO APPLY DIVERSITY AND INCLUSION TO EVENTS Here are five strategies for diversity and inclusion that event planners and marketers can use when planning future events. 1. Conduct your due diligence when selecting speakers. For better or worse, diversity is a buzzword. That means certain elements of a D&I strategy can become boxes to check. Instead, consider the real purpose andvalue of
LANDS' END PRESIDENT MINDY MEADS FIRED Lands’ End President Mindy Meads Fired. Mindy Meads, president and CEO of apparel marketer Lands’ End, has been released from her contract less than two years after taking the post. David McCreight, executive vice president of merchandising for Lands’ End, has been named interim president of the online, catalog and bricks-and-mortarretailer.
THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high DOMINO'S BUILDS LOYALTY WITH NASCAR RACE POINTS PROGRAM Domino’s Builds Loyalty with NASCAR Race Points Program. Posted on June 14, 2006 by Chief Marketer Staff. Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. Consumers who buy $20 worth of Domino’s Pizza will receive CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING With its new marketing campaign, chocolate company Godiva is touting both. The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor. In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels. ASIAN-AMERICAN OPPORTUNITIES There are six nationalities that constitute approximately 85% of Asians in this country (in order of population): Chinese, Filipino, Asian Indian, Japanese, Korean and Vietnamese. And these are the top six segments of entrepreneurs in the United States: – Korean: 11.6%. – Asian Indians: 10.4%. – Chinese: 8.7%. – Vietnamese: 8.3% THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY The Importance of Diversity in Marketing Strategy. One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in experience, background, vocation and even age. A simple example would be the recent brand fail by Doritos with their “ladies chip LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
TEST-AND-LEARN METHODOLOGY: FIVE CONSIDERATIONS FOR Test-and-Learn Methodology: Five Considerations for Marketers. Running experiments within your organization is no longer a tactic that sets marketers apart. Indeed, employing a test-and-learn methodology is a table stake, according to Sachin Puri, Vice President of Growth Marketing at McAfee. In a column for AdExchanger, he outlines five key CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? FIVE WAYS TO APPLY DIVERSITY AND INCLUSION TO EVENTS Here are five strategies for diversity and inclusion that event planners and marketers can use when planning future events. 1. Conduct your due diligence when selecting speakers. For better or worse, diversity is a buzzword. That means certain elements of a D&I strategy can become boxes to check. Instead, consider the real purpose andvalue of
LANDS' END PRESIDENT MINDY MEADS FIRED Lands’ End President Mindy Meads Fired. Mindy Meads, president and CEO of apparel marketer Lands’ End, has been released from her contract less than two years after taking the post. David McCreight, executive vice president of merchandising for Lands’ End, has been named interim president of the online, catalog and bricks-and-mortarretailer.
THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high DOMINO'S BUILDS LOYALTY WITH NASCAR RACE POINTS PROGRAM Domino’s Builds Loyalty with NASCAR Race Points Program. Posted on June 14, 2006 by Chief Marketer Staff. Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. Consumers who buy $20 worth of Domino’s Pizza will receive CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
PRIDE ACTIVATIONS ARCHIVES FREE LIVE WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this live webinar on March 24, 1:00pm ET. THE 2021 CONNECTED EXPERIENCES MODERN MARKETING STUDY Welcome to The 2021 Connected Experiences Modern Marketing Study, which analyzes how leading Fortune 1000 marketing teams are increasing the effectiveness and efficiency of their marketing mixes and engagement strategies by connecting their marketing channels. This unique study includes insights and data points on: The marketingchannels
TEST-AND-LEARN METHODOLOGY: FIVE CONSIDERATIONS FOR Test-and-Learn Methodology: Five Considerations for Marketers. Running experiments within your organization is no longer a tactic that sets marketers apart. Indeed, employing a test-and-learn methodology is a table stake, according to Sachin Puri, Vice President of Growth Marketing at McAfee. In a column for AdExchanger, he outlines five key MARKETERS ON FIRE: SELVAREY RUM CMO BRIELLE CARUSO Brielle Caruso: It’s a packaging and visual rebrand. The brand has been around for about seven years. Bruno was very busy this past decade. He won 10 Grammy awards, was on tour, Super Bowls, et cetera. So, he simply didn’t have time to think about the rebranding untilthe last few years.
CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? 6 IDEAS FOR MARKETING TO MILLENNIAL PARENTS TV is the Good Screen for Millennial Parents. 3 Benefits of Activating Influencers Around Major Life Stages. TV is the “good screen.”. Open Mind Strategy research shows that 62 percent of millennial parents say they’re very worried about the time their child will spend on their own devices, whereas 63 percent say they’d rathertheir kid
STARBUCKS GETS IT
Starbucks Gets It – How Happy Employees Result in Happy Customers. Legend has it that in 1962, when President John F. Kennedy was visiting NASA, he introduced himself to a janitor working at the space center and asked him what he was doing. The janitor responded: “Well, Mr. President, I’m helping put a man on the moon.”. HOW L.L.BEAN MASTERED A SOPHISTICATED MEASUREMENT STRATEGY How L.L.Bean Mastered a Sophisticated Measurement Strategy. When you’re a respected 107-year-old brand, it takes a sophisticated strategy to remain relevant—and a willingness to change with the times doesn’t hurt either. As revenue stalled and customers aged, L.L.Bean began a transformation journey about 18 months ago, shiftingits focus
USING BLOCKCHAIN TO BUILD CONNECTIONS WITH CONSUMERS Using Blockchain to Build Connections with Consumers. Posted on March 22, 2018 by Chris Prescher. The numbers don’t lie: there are more than 12 million Coinbase users, with more than 1 million added in the past month alone, and 18.5 million Blockchain.info wallets in existence, with the average blockchain transaction totaling more than$5,100
CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING With its new marketing campaign, chocolate company Godiva is touting both. The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor. In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels. CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
ASIAN-AMERICAN OPPORTUNITIES There are six nationalities that constitute approximately 85% of Asians in this country (in order of population): Chinese, Filipino, Asian Indian, Japanese, Korean and Vietnamese. And these are the top six segments of entrepreneurs in the United States: – Korean: 11.6%. – Asian Indians: 10.4%. – Chinese: 8.7%. – Vietnamese: 8.3% WOMEN SPEND MORE TIME ON SOCIAL NETWORKING SITES Women spent an average of about 25 hours per month online, 8 percent more than men. On a global scale, women spend 20 percent more time on retail sites than men do, with comparison shopping and apparel sites reaching 24.8 percent and 18.7 percent of women, respectively,according to
LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? MESSAGING VS. STORYTELLING: THE EVOLUTION OF BRAND Storytelling is an extremely important trend in brand communications. Take a moment and watch this video from Always, circa 2009.Now, watch another video from Always, circia 2014. These videos illustrate a fascinating shift in brand marketing that’s been happening over the past few years: The shift away from messaging and toward storytelling. DISNEY: KEEPING EMPLOYEES CONTENT THROUGH INCENTIVES Disney: Keeping Employees Content Through Incentives. Posted on September 28, 2005 by Chief Marketer Staff. Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance.THE PRO AWARDS
The PRO Awards. Posted on August 1, 2007 by Chief Marketer Staff. This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. DOMINO'S BUILDS LOYALTY WITH NASCAR RACE POINTS PROGRAM Domino’s Builds Loyalty with NASCAR Race Points Program. Posted on June 14, 2006 by Chief Marketer Staff. Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. Consumers who buy $20 worth of Domino’s Pizza will receive CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING With its new marketing campaign, chocolate company Godiva is touting both. The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor. In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels. CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
ASIAN-AMERICAN OPPORTUNITIES There are six nationalities that constitute approximately 85% of Asians in this country (in order of population): Chinese, Filipino, Asian Indian, Japanese, Korean and Vietnamese. And these are the top six segments of entrepreneurs in the United States: – Korean: 11.6%. – Asian Indians: 10.4%. – Chinese: 8.7%. – Vietnamese: 8.3% WOMEN SPEND MORE TIME ON SOCIAL NETWORKING SITES Women spent an average of about 25 hours per month online, 8 percent more than men. On a global scale, women spend 20 percent more time on retail sites than men do, with comparison shopping and apparel sites reaching 24.8 percent and 18.7 percent of women, respectively,according to
LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? MESSAGING VS. STORYTELLING: THE EVOLUTION OF BRAND Storytelling is an extremely important trend in brand communications. Take a moment and watch this video from Always, circa 2009.Now, watch another video from Always, circia 2014. These videos illustrate a fascinating shift in brand marketing that’s been happening over the past few years: The shift away from messaging and toward storytelling. DISNEY: KEEPING EMPLOYEES CONTENT THROUGH INCENTIVES Disney: Keeping Employees Content Through Incentives. Posted on September 28, 2005 by Chief Marketer Staff. Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance.THE PRO AWARDS
The PRO Awards. Posted on August 1, 2007 by Chief Marketer Staff. This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. DOMINO'S BUILDS LOYALTY WITH NASCAR RACE POINTS PROGRAM Domino’s Builds Loyalty with NASCAR Race Points Program. Posted on June 14, 2006 by Chief Marketer Staff. Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. Consumers who buy $20 worth of Domino’s Pizza will receive ASIAN-AMERICAN OPPORTUNITIES There are six nationalities that constitute approximately 85% of Asians in this country (in order of population): Chinese, Filipino, Asian Indian, Japanese, Korean and Vietnamese. And these are the top six segments of entrepreneurs in the United States: – Korean: 11.6%. – Asian Indians: 10.4%. – Chinese: 8.7%. – Vietnamese: 8.3% BRANDS ON FIRE: DUNKIN' Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — Dunkin’ has experienced a number of changes during the past few years: a rebranding from Dunkin’ Donuts that was completed in January 2019; an overhaul of its marketing operations that included the July 2020 creation of a new position, chief digital and strategy officer, a move that THREE WAYS BRANDS CAN PRODUCE AUTHENTIC PRIDE ACTIVATIONS It’s Pride month—and the marketing activations have begun to roll in. But there’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs, according to a column in PRNEWS from Michael Galfetti, senior associate at Mission North. Indeed, some companies are missing the mark, and younger audiences in particular CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? CREATING A SUCCESSFUL CUSTOMER REVIEW STRATEGY Beyond that though, a results-oriented review strategy includes these tactics: Respond to both positive and negative comments and attempt to resolve any negative situations. Make it easy for satisfied customers to write a review – provide a link to a relevant review site on your home page. Make the ask – If you have a happy customer, invite THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY The Importance of Diversity in Marketing Strategy. One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in experience, background, vocation and even age. A simple example would be the recent brand fail by Doritos with their “ladies chip 6 IDEAS FOR MARKETING TO MILLENNIAL PARENTS TV is the Good Screen for Millennial Parents. 3 Benefits of Activating Influencers Around Major Life Stages. TV is the “good screen.”. Open Mind Strategy research shows that 62 percent of millennial parents say they’re very worried about the time their child will spend on their own devices, whereas 63 percent say they’d rathertheir kid
FIVE WAYS TO APPLY DIVERSITY AND INCLUSION TO EVENTS Here are five strategies for diversity and inclusion that event planners and marketers can use when planning future events. 1. Conduct your due diligence when selecting speakers. For better or worse, diversity is a buzzword. That means certain elements of a D&I strategy can become boxes to check. Instead, consider the real purpose andvalue of
THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high HOSTING A POP-UP SHOP? HERE'S YOUR CHECKLIST FOR SUCCESS A pop-up can accomplish all these things, but it’s crucial to understand your overarching goals early on. Designing a winning pop-up shop is a big undertaking, so avoid dedicating time and resources for the sake of the trend. 2. Consider timing. Next, think about when yourpop-up will run.
CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING With its new marketing campaign, chocolate company Godiva is touting both. The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor. In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels. ASIAN-AMERICAN OPPORTUNITIES There are six nationalities that constitute approximately 85% of Asians in this country (in order of population): Chinese, Filipino, Asian Indian, Japanese, Korean and Vietnamese. And these are the top six segments of entrepreneurs in the United States: – Korean: 11.6%. – Asian Indians: 10.4%. – Chinese: 8.7%. – Vietnamese: 8.3% CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart Launches New Marketing Slogan. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economicstudy
CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? MESSAGING VS. STORYTELLING: THE EVOLUTION OF BRAND Storytelling is an extremely important trend in brand communications. Take a moment and watch this video from Always, circa 2009.Now, watch another video from Always, circia 2014. These videos illustrate a fascinating shift in brand marketing that’s been happening over the past few years: The shift away from messaging and toward storytelling. THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high DOMINO'S BUILDS LOYALTY WITH NASCAR RACE POINTS PROGRAM Domino’s Builds Loyalty with NASCAR Race Points Program. Posted on June 14, 2006 by Chief Marketer Staff. Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. Consumers who buy $20 worth of Domino’s Pizza will receive MAJOR LEAGUE BASEBALL NAMES CMO Posted on July 9, 2008 by Chief Marketer Staff. Jacqueline Parkes has been named chief marketing officer of Major League Baseball. Parkes is the first executive to hold the post. The promotion is effective immediately and comes one week before the MLB All-Star Game at Yankee Stadium. Parkes has been with MLB since 1995, most recently holding CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING With its new marketing campaign, chocolate company Godiva is touting both. The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor. In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels. ASIAN-AMERICAN OPPORTUNITIES There are six nationalities that constitute approximately 85% of Asians in this country (in order of population): Chinese, Filipino, Asian Indian, Japanese, Korean and Vietnamese. And these are the top six segments of entrepreneurs in the United States: – Korean: 11.6%. – Asian Indians: 10.4%. – Chinese: 8.7%. – Vietnamese: 8.3% CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart Launches New Marketing Slogan. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economicstudy
CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? MESSAGING VS. STORYTELLING: THE EVOLUTION OF BRAND Storytelling is an extremely important trend in brand communications. Take a moment and watch this video from Always, circa 2009.Now, watch another video from Always, circia 2014. These videos illustrate a fascinating shift in brand marketing that’s been happening over the past few years: The shift away from messaging and toward storytelling. THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high DOMINO'S BUILDS LOYALTY WITH NASCAR RACE POINTS PROGRAM Domino’s Builds Loyalty with NASCAR Race Points Program. Posted on June 14, 2006 by Chief Marketer Staff. Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. Consumers who buy $20 worth of Domino’s Pizza will receive THREE WAYS BRANDS CAN PRODUCE AUTHENTIC PRIDE ACTIVATIONS It’s Pride month—and the marketing activations have begun to roll in. But there’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs, according to a column in PRNEWS from Michael Galfetti, senior associate at Mission North. Indeed, some companies are missing the mark, and younger audiences in particular see through CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart Launches New Marketing Slogan. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economicstudy
CREATING A SUCCESSFUL CUSTOMER REVIEW STRATEGY Beyond that though, a results-oriented review strategy includes these tactics: Respond to both positive and negative comments and attempt to resolve any negative situations. Make it easy for satisfied customers to write a review – provide a link to a relevant review site on your home page. Make the ask – If you have a happy customer, invite CALCULATING INCREMENTAL RESPONSE Calculating Incremental Response. Posted on April 30, 2005 by Chief Marketer Staff. When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. Confused? THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY The Importance of Diversity in Marketing Strategy. One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in experience, background, vocation and even age. A simple example would be the recent brand fail by Doritos with their “ladies chip TEST-AND-LEARN METHODOLOGY: FIVE CONSIDERATIONS FOR Test-and-Learn Methodology: Five Considerations for Marketers. Running experiments within your organization is no longer a tactic that sets marketers apart. Indeed, employing a test-and-learn methodology is a table stake, according to Sachin Puri, Vice President of Growth Marketing at McAfee. In a column for AdExchanger, he outlines five key 6 IDEAS FOR MARKETING TO MILLENNIAL PARENTS TV is the Good Screen for Millennial Parents. 3 Benefits of Activating Influencers Around Major Life Stages. TV is the “good screen.”. Open Mind Strategy research shows that 62 percent of millennial parents say they’re very worried about the time their child will spend on their own devices, whereas 63 percent say they’d rathertheir kid
4 PITFALLS WHEN CAPITALIZING ON NOSTALGIA For Boomers and Gen Xers it’s infused with nostalgia that provokes fond memories. For Millennials and Gen Z it addresses their need to be playful and have fun, and now that it’s an app, it certainly offers modern-day relevance. 3. When targeting immigrant populations, nostalgia can send mixed messages When marketing to foreign-born FIVE WAYS TO APPLY DIVERSITY AND INCLUSION TO EVENTS Here are five strategies for diversity and inclusion that event planners and marketers can use when planning future events. 1. Conduct your due diligence when selecting speakers. For better or worse, diversity is a buzzword. That means certain elements of a D&I strategy can become boxes to check. Instead, consider the real purpose andvalue of
CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING FREE LIVE WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this live webinar on March 24, 1:00pm ET. ASIAN-AMERICAN OPPORTUNITIES Asian-Americans represent the highest percentage of entrepreneurs of any ethnic or racial group in America, and are in the fastest-growing area of the U.S. economy today. CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
CALCULATING INCREMENTAL RESPONSE When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. MESSAGING VS. STORYTELLING: THE EVOLUTION OF BRAND Storytelling is an extremely important trend in brand communications. Take a moment and watch this video from Always, circa 2009.Now, watch another video from Always, circia 2014. These videos illustrate a fascinating shift in brand marketing that’s been happening over the past few years: The shift away from messaging and toward storytelling. THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high MAJOR LEAGUE BASEBALL NAMES CMO Jacqueline Parkes has been named chief marketing officer of Major League Baseball. Parkes is the first executive to hold the post. The promotion is effective immediately and comes one week before the MLB All-Star Game at Yankee Stadium. A RIDE WITH INDIAN MOTORCYCLE'S MARKETING STRATEGY Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles. CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING FREE LIVE WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this live webinar on March 24, 1:00pm ET. ASIAN-AMERICAN OPPORTUNITIES Asian-Americans represent the highest percentage of entrepreneurs of any ethnic or racial group in America, and are in the fastest-growing area of the U.S. economy today. CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
CALCULATING INCREMENTAL RESPONSE When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. MESSAGING VS. STORYTELLING: THE EVOLUTION OF BRAND Storytelling is an extremely important trend in brand communications. Take a moment and watch this video from Always, circa 2009.Now, watch another video from Always, circia 2014. These videos illustrate a fascinating shift in brand marketing that’s been happening over the past few years: The shift away from messaging and toward storytelling. THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high MAJOR LEAGUE BASEBALL NAMES CMO Jacqueline Parkes has been named chief marketing officer of Major League Baseball. Parkes is the first executive to hold the post. The promotion is effective immediately and comes one week before the MLB All-Star Game at Yankee Stadium. A RIDE WITH INDIAN MOTORCYCLE'S MARKETING STRATEGY Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.THE PRO AWARDS
For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign. THREE WAYS BRANDS CAN PRODUCE AUTHENTIC PRIDE ACTIVATIONS It’s Pride month—and the marketing activations have begun to roll in. But there’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs, according to a column in PRNEWS from Michael Galfetti, senior associate at Mission North.. Indeed, some companies are missing the mark, and younger audiences in particular GARTNER STUDY: ‘PRODUCTIVE FRICTION’ IN DIGITAL A frictionless digital experience has long been the holy grail for marketers. But according to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty. In this way, marketers are “no longer digital order-takers CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
CALCULATING INCREMENTAL RESPONSE When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. CREATING A SUCCESSFUL CUSTOMER REVIEW STRATEGY User-generated content like customer reviews can drive new business for your organization—or, it can just as easily drive business away. Customer experience is hot mantra in marketing – but understanding just what that experience is, how to improve it, and how to let others know that a positive experience exists is where many companies getbogged down.
THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in 4 PITFALLS WHEN CAPITALIZING ON NOSTALGIA For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign. A RIDE WITH INDIAN MOTORCYCLE'S MARKETING STRATEGY Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles. CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING FREE LIVE WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this live webinar on March 24, 1:00pm ET. CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
CALCULATING INCREMENTAL RESPONSE When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
WOMEN SPEND MORE TIME ON SOCIAL NETWORKING SITES Women spend more time doing a lot of things than men - giving birth, for example - and now, according to the latest numbers from comScore, taking part in interactions on social networking sites appears to be another one of those things. THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high 6 IDEAS FOR MARKETING TO MILLENNIAL PARENTS TV is the “good screen.” Open Mind Strategy research shows that 62 percent of millennial parents say they’re very worried about the time their child will spend on their own devices, whereas 63 percent say they’d rather their kid watch TV than be online. A RIDE WITH INDIAN MOTORCYCLE'S MARKETING STRATEGY Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles. CHIEF MARKETERABOUTCONTACTADVERTISESUBSCRIBESOCIAL MEDIABUDGETING FREE LIVE WEBINAR - Join Chief Marketer and Devon Watts, Senior Director of Corporate Marketing at RollWorks for this live webinar on March 24, 1:00pm ET. CAUSE MARKETING IN THE TIME OF COVID-19 Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the general public while the world grapples with the COVID-19 healthcrisis.
CALCULATING INCREMENTAL RESPONSE When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion. THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in WAL-MART LAUNCHES NEW MARKETING SLOGAN Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. LEGAL SERIES BRANDING THE CHECKLIST FOR REBRANDING A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant totheir market, offer
WOMEN SPEND MORE TIME ON SOCIAL NETWORKING SITES Women spend more time doing a lot of things than men - giving birth, for example - and now, according to the latest numbers from comScore, taking part in interactions on social networking sites appears to be another one of those things. THE ELEMENT OF RISK IN B2B MARKETING Think the road to a B2B sale is straight and narrow? Think again. B2B buying experiences seem unpredictable because the number of decision makers involved make the buying behavior seem non-linear, said Christopher Penn, vice president, Shift Communications, speaking at the recent MarTech conference in San Francisco. There’s also the fact that B2B buyers are risk averse, thanks to the high 6 IDEAS FOR MARKETING TO MILLENNIAL PARENTS TV is the “good screen.” Open Mind Strategy research shows that 62 percent of millennial parents say they’re very worried about the time their child will spend on their own devices, whereas 63 percent say they’d rather their kid watch TV than be online. A RIDE WITH INDIAN MOTORCYCLE'S MARKETING STRATEGY Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles. CALCULATING INCREMENTAL RESPONSE When measuring the effectiveness of a promotion, it's not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion.THE PRO AWARDS
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com.The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago. THE IMPORTANCE OF DIVERSITY IN MARKETING STRATEGY One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in WOMEN SPEND MORE TIME ON SOCIAL NETWORKING SITES Women spend more time doing a lot of things than men - giving birth, for example - and now, according to the latest numbers from comScore, taking part in interactions on social networking sites appears to be another one of those things. 6 IDEAS FOR MARKETING TO MILLENNIAL PARENTS TV is the “good screen.” Open Mind Strategy research shows that 62 percent of millennial parents say they’re very worried about the time their child will spend on their own devices, whereas 63 percent say they’d rather their kid watch TV than be online. 4 PITFALLS WHEN CAPITALIZING ON NOSTALGIA For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign. CATALOG ANALYSIS: THE IMPORTANCE OF TRACKING SOURCE CODES Why You Must Track Source Codes. To judge prospect or outside list testing. Bringing in new customers is the lifeblood of a successful catalog business. Profitable mailers measure what it costs to get a customer and they are precise in new list testing and continuationmailings.
A RIDE WITH INDIAN MOTORCYCLE'S MARKETING STRATEGY Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles. PROS AND CONS OF RETAIL SAMPLING We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at bothsides.
ORCHARD BRANDS BUYS CROSSTOWN TRADERS CATALOG GROUP Charming Shoppes Inc. has entered an agreement to sell its Crosstown Traders women’s apparel catalog group and a related portion of its credit card receivables. This site uses cookies to optimize your experience including more relevant content and messaging. To learn more about disabling cookies in your browser, click here. By continuing to use this site, you accept our use of cookies. For more information, view our updated Privacy Policy.I Consent __
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