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Urgency in Mind.
CMNTY CORPORATION
An insights platform in your brand's look & feel. CMNTY Pulse - Insights & Moderation Hub. Ability to export all content at any give moment. Email & chat support from our Customer Success team. 24/7 access to our online Help Center. Localization for over 20 languages. User segmentation & user roles. WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. CUSTOMER INTELLIGENCE: WHAT IT IS AND WHY IT'S IMPORTANT What Is Customer Intelligence? Simply put, customer intelligence is the gathering and analyzing of customer data. It helps you get to know more about your customers’ actions regarding your business. You have to do this in a fast and efficient way because your competition is also trying to get an edge in the market. ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
CMNTY CORPORATION
An insights platform in your brand's look & feel. CMNTY Pulse - Insights & Moderation Hub. Ability to export all content at any give moment. Email & chat support from our Customer Success team. 24/7 access to our online Help Center. Localization for over 20 languages. User segmentation & user roles. WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. CUSTOMER INTELLIGENCE: WHAT IT IS AND WHY IT'S IMPORTANT What Is Customer Intelligence? Simply put, customer intelligence is the gathering and analyzing of customer data. It helps you get to know more about your customers’ actions regarding your business. You have to do this in a fast and efficient way because your competition is also trying to get an edge in the market. ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. ONLINE QUALITATIVE RESEARCH SOFTWARE Online Qualitative Research Software - CMNTY. Start my Trial. Made with the Priorities of Market Researchers in Mind. Build a project, recruit participants, post assignments and run real-time reports. Save time + money and stay in control of the entire process. Downloadfeature brochure.
CMNTY CORPORATION
An insights platform in your brand's look & feel. CMNTY Pulse - Insights & Moderation Hub. Ability to export all content at any give moment. Email & chat support from our Customer Success team. 24/7 access to our online Help Center. Localization for over 20 languages. User segmentation & user roles. CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO Virtual Focus Groups. CMNTY’s mission has always been to help market researchers overcome challenges in their daily research tasks. With the current COVID-19 crisis and the inability to perform in-person research, CMNTY made it a priority to develop a WHAT IS AN ONLINE COMMUNITY PLATFORM An online community platform is an online space where a group of unified individuals are encouraged to interact with each other and hold open discussions about their common interests, goals or beliefs. Let’s look at how we came to this definition by first breaking down the phrase into two parts: “Community” and “Platform”. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected 4 COMMUNITY ENGAGEMENT STRATEGIES TO KEEP MEMBERS 1) inception. 2) establishment. 3) maturity. 4) mitosis. A good way to recognize which stage your community falls under is to look at the activity in your community generated by the members themselves. In other words, if most of the activity is being done by your community manager, then your community is still at the stage of inception. CUSTOMER EXPERIENCE MANAGEMENT AND THE ROLE OF Customer Experience Management (CEM) is a concept that concerns the way a company is able to control customer interactions. Traditionally, individual business units will consider interactions with customers from their own siloed perspectives. The function of CEM is to examine customer interactions with your company from the perspective of the THE USER PROFILE PAGE Go to Configure at the top menu in Admin. Underneath Users, choose Profile at the left menu. Here you can change the settings of the user profile pages. If you are planning to upload a default profile picture we recommend that the image is 200px wide and 200 px HOW TO DEVELOP A CUSTOMER INSIGHT STRATEGY A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement. This includes the analysis of various qualitative and quantitative data in order to gain some understanding of yourcustomers.
HOW TO MAKE THE MOST OF CUSTOMER INSIGHTS There are two ways to extract further info from your community. The first one, segmentation, allows you to identify and compare differences and similarities between various layers or niches of your customer groups, which then allows more actionable insights. The second one is a broader, 360-degrees analysis of your customers’behavior outside
ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
CMNTY CORPORATION
An insights platform in your brand's look & feel. CMNTY Pulse - Insights & Moderation Hub. Ability to export all content at any give moment. Email & chat support from our Customer Success team. 24/7 access to our online Help Center. Localization for over 20 languages. User segmentation & user roles. WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. CUSTOMER INTELLIGENCE: WHAT IT IS AND WHY IT'S IMPORTANT What Is Customer Intelligence? Simply put, customer intelligence is the gathering and analyzing of customer data. It helps you get to know more about your customers’ actions regarding your business. You have to do this in a fast and efficient way because your competition is also trying to get an edge in the market. ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
CMNTY CORPORATION
An insights platform in your brand's look & feel. CMNTY Pulse - Insights & Moderation Hub. Ability to export all content at any give moment. Email & chat support from our Customer Success team. 24/7 access to our online Help Center. Localization for over 20 languages. User segmentation & user roles. WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. CUSTOMER INTELLIGENCE: WHAT IT IS AND WHY IT'S IMPORTANT What Is Customer Intelligence? Simply put, customer intelligence is the gathering and analyzing of customer data. It helps you get to know more about your customers’ actions regarding your business. You have to do this in a fast and efficient way because your competition is also trying to get an edge in the market. ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. ONLINE QUALITATIVE RESEARCH SOFTWARE Online Qualitative Research Software - CMNTY. Start my Trial. Made with the Priorities of Market Researchers in Mind. Build a project, recruit participants, post assignments and run real-time reports. Save time + money and stay in control of the entire process. Downloadfeature brochure.
CMNTY CORPORATION
An insights platform in your brand's look & feel. CMNTY Pulse - Insights & Moderation Hub. Ability to export all content at any give moment. Email & chat support from our Customer Success team. 24/7 access to our online Help Center. Localization for over 20 languages. User segmentation & user roles. CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO Virtual Focus Groups. CMNTY’s mission has always been to help market researchers overcome challenges in their daily research tasks. With the current COVID-19 crisis and the inability to perform in-person research, CMNTY made it a priority to develop a WHAT IS AN ONLINE COMMUNITY PLATFORM An online community platform is an online space where a group of unified individuals are encouraged to interact with each other and hold open discussions about their common interests, goals or beliefs. Let’s look at how we came to this definition by first breaking down the phrase into two parts: “Community” and “Platform”. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected 4 COMMUNITY ENGAGEMENT STRATEGIES TO KEEP MEMBERS 1) inception. 2) establishment. 3) maturity. 4) mitosis. A good way to recognize which stage your community falls under is to look at the activity in your community generated by the members themselves. In other words, if most of the activity is being done by your community manager, then your community is still at the stage of inception. CUSTOMER EXPERIENCE MANAGEMENT AND THE ROLE OF Customer Experience Management (CEM) is a concept that concerns the way a company is able to control customer interactions. Traditionally, individual business units will consider interactions with customers from their own siloed perspectives. The function of CEM is to examine customer interactions with your company from the perspective of the THE USER PROFILE PAGE Go to Configure at the top menu in Admin. Underneath Users, choose Profile at the left menu. Here you can change the settings of the user profile pages. If you are planning to upload a default profile picture we recommend that the image is 200px wide and 200 px HOW TO DEVELOP A CUSTOMER INSIGHT STRATEGY A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement. This includes the analysis of various qualitative and quantitative data in order to gain some understanding of yourcustomers.
HOW TO MAKE THE MOST OF CUSTOMER INSIGHTS There are two ways to extract further info from your community. The first one, segmentation, allows you to identify and compare differences and similarities between various layers or niches of your customer groups, which then allows more actionable insights. The second one is a broader, 360-degrees analysis of your customers’behavior outside
ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS CMNTY is an online market research platform for Insights Professionals who like a one-stop solution to have all research methods at hand. 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Event. In one of the most heartwarming commercials of the 2016 holiday season, Apple’s marketing team decided to be starkly different from hard-selling advertising strategies of its competitors.. Insight. All the research showed that people got easily tired from stats-and-numbers advertising approaches. As stated by Tor Myhren, vice president of Apple marketing: “Particularly in America 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. CUSTOMER INTELLIGENCE: WHAT IT IS AND WHY IT'S IMPORTANT Want to get customer insights that can positively influence your business decisions? Then customer intelligence is what you’ll need. In an era where customers know exactly what they want, customer intelligence has never been more important to your decision-makingprocess.
MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED Source: NUSA research What’s The Best MROC for You? There are a lot of things to consider when creating a market research online community and here are some things to take into consideration when deciding what kind of community will best fit your needs. HOW TO DEVELOP A CUSTOMER INSIGHT STRATEGY (Image Courtesy of IBM Big Data Hub). You can find 5 case studies of how companies have used customer insights superbly here.Customer insights are the best source to learn customer expectations, what they’re thinking, their likes and dislikes, behaviors, and all this help in customer acquisition or retention.Thus, to improve your marketing and product development and ultimately your ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW (Image source: Jakob Nielsen) In a private community, however, the numbers of active users are higher. It still doesn’t cross halfway, though, maxing out at about 30 to 40 percent of members. SETTING UP GOOGLE RECAPTCHA TO PREVENT SPAM Google reCAPTCHA is one of the CMNTY integrations that allows you to add a CAPTCHA to your registration form. CAPTCHA stands for “Completely Automated ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS CMNTY is an online market research platform for Insights Professionals who like a one-stop solution to have all research methods at hand. 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Event. In one of the most heartwarming commercials of the 2016 holiday season, Apple’s marketing team decided to be starkly different from hard-selling advertising strategies of its competitors.. Insight. All the research showed that people got easily tired from stats-and-numbers advertising approaches. As stated by Tor Myhren, vice president of Apple marketing: “Particularly in America 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. CUSTOMER INTELLIGENCE: WHAT IT IS AND WHY IT'S IMPORTANT Want to get customer insights that can positively influence your business decisions? Then customer intelligence is what you’ll need. In an era where customers know exactly what they want, customer intelligence has never been more important to your decision-makingprocess.
MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED Source: NUSA research What’s The Best MROC for You? There are a lot of things to consider when creating a market research online community and here are some things to take into consideration when deciding what kind of community will best fit your needs. HOW TO DEVELOP A CUSTOMER INSIGHT STRATEGY (Image Courtesy of IBM Big Data Hub). You can find 5 case studies of how companies have used customer insights superbly here.Customer insights are the best source to learn customer expectations, what they’re thinking, their likes and dislikes, behaviors, and all this help in customer acquisition or retention.Thus, to improve your marketing and product development and ultimately your ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW (Image source: Jakob Nielsen) In a private community, however, the numbers of active users are higher. It still doesn’t cross halfway, though, maxing out at about 30 to 40 percent of members. SETTING UP GOOGLE RECAPTCHA TO PREVENT SPAM Google reCAPTCHA is one of the CMNTY integrations that allows you to add a CAPTCHA to your registration form. CAPTCHA stands for “Completely Automated ONLINE QUALITATIVE RESEARCH SOFTWARE Focus. Host video-based group sessions with multiple video streams, supported by a whiteboard, group chat, image and video sharing. Realtime clipping of conversations automatically saved as one video to share immediately with clients.CMNTY PLATFORM
Welcome Welcome to CMNTY Platform and welcome to the Help Center. While you will find in-depth articles here about many aspects of CMNTY Platform, we are often asked for a “quick start guide” that people can use to get familiar with our software. WHAT IS AN ONLINE COMMUNITY PLATFORM Community Platform For The Finnish Brand Reima Further Reading. Here at CMNTY we help a large range of organizations become successful with online communities, powered by our core offering,CMNTY Platform.Whether you work for a big brand or own a small businesses, if you’re just starting with online communities then we can suggest this article about Do-It-Yourself CommunityCMNTY CLOUD
Login. Need help? Contact support@CMNTY.comsupport@CMNTY.com CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO Virtual Focus Groups. CMNTY’s mission has always been to help market researchers overcome challenges in their daily research tasks. With the current COVID-19 crisis and the inability to perform in-person research, CMNTY made it a priority to develop a 4 COMMUNITY ENGAGEMENT STRATEGIES TO KEEP MEMBERS Looking for effective community engagement strategies? We’ve got 4 tips to help members inspired categorized by the stage your communityis in.
THE USER PROFILE PAGE The user profile page is part of the community overview. This page shows an overview of information of one specific platform user orCommunity Manager.
COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected SETTING UP GOOGLE RECAPTCHA TO PREVENT SPAM Google reCAPTCHA is one of the CMNTY integrations that allows you to add a CAPTCHA to your registration form. CAPTCHA stands for “Completely Automated RECOMMENDED PRIVACY & SECURITY SETTINGS CMNTY Platform is a diverse tool and can, therefore, be used in several ways to achieve different goals. Although you are free to choose and combine various functionalities to meet the purpose of your community, we would like to provide you with a couple of guidelines that will help you determine a combination of functionalities and tools that will allow for the most valid approach to data ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected DESIGN THINKING: HOW BEAUTIFUL LIVES USES COMMUNITY Beautiful Lives don’t just offer insights, they offer insights based innovation. The work of this Netherlands based creative insight and innovation agency spans many sectors including consumer goods, mobility, health care and financial services. In this article we take a look at how they use online conversations to power design thinking. ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected DESIGN THINKING: HOW BEAUTIFUL LIVES USES COMMUNITY Beautiful Lives don’t just offer insights, they offer insights based innovation. The work of this Netherlands based creative insight and innovation agency spans many sectors including consumer goods, mobility, health care and financial services. In this article we take a look at how they use online conversations to power design thinking. ONLINE QUALITATIVE RESEARCH SOFTWARE Online Qualitative Research Software - CMNTY. Start my Trial. Made with the Priorities of Market Researchers in Mind. Build a project, recruit participants, post assignments and run real-time reports. Save time + money and stay in control of the entire process. Downloadfeature brochure.
WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to takeCMNTY PLATFORM
Welcome. Welcome to CMNTY Platform and welcome to the Help Center. While you will find in-depth articles here about many aspects of CMNTY Platform, we are often asked for a “quick start guide” that people can use to get familiar with our software. You will notice that this article is a bit longer than others, but it is meant to help you get WHAT IS AN ONLINE COMMUNITY PLATFORM An online community platform is an online space where a group of unified individuals are encouraged to interact with each other and hold open discussions about their common interests, goals or beliefs. Let’s look at how we came to this definition by first breaking down the phrase into two parts: “Community” and “Platform”. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO Virtual Focus Groups. CMNTY’s mission has always been to help market researchers overcome challenges in their daily research tasks. With the current COVID-19 crisis and the inability to perform in-person research, CMNTY made it a priority to develop a 4 COMMUNITY ENGAGEMENT STRATEGIES TO KEEP MEMBERS 1) inception. 2) establishment. 3) maturity. 4) mitosis. A good way to recognize which stage your community falls under is to look at the activity in your community generated by the members themselves. In other words, if most of the activity is being done by your community manager, then your community is still at the stage of inception. THE USER PROFILE PAGE Go to Configure at the top menu in Admin. Underneath Users, choose Profile at the left menu. Here you can change the settings of the user profile pages. If you are planning to upload a default profile picture we recommend that the image is 200px wide and 200 px HOW TO MAKE THE MOST OF CUSTOMER INSIGHTS There are two ways to extract further info from your community. The first one, segmentation, allows you to identify and compare differences and similarities between various layers or niches of your customer groups, which then allows more actionable insights. The second one is a broader, 360-degrees analysis of your customers’behavior outside
HOW TO DEVELOP A CUSTOMER INSIGHT STRATEGY A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement. This includes the analysis of various qualitative and quantitative data in order to gain some understanding of yourcustomers.
ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected DESIGN THINKING: HOW BEAUTIFUL LIVES USES COMMUNITY Beautiful Lives don’t just offer insights, they offer insights based innovation. The work of this Netherlands based creative insight and innovation agency spans many sectors including consumer goods, mobility, health care and financial services. In this article we take a look at how they use online conversations to power design thinking. ONLINE MARKET RESEARCH PLATFORM FOR INSIGHTS PROFESSIONALSHOW IT WORKSPRODUCTSERVICESFOCUSPANELPARTNERS Unlock the Power of Online Qualitative. Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. One Platform Full of Possibilities. CMNTY includes data collection & interactivity, visual research methods, data analysis & visualization and much, much more. Made with theUrgency in Mind.
5 SUPERB EXAMPLES OF HOW TO USE CONSUMER INSIGHTS Consumer Insights Example 3: Kenzo. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then became known for using Asian and Japanese influenced style with the expert construction of European high fashion. 3 GREAT EXAMPLES OF SUCCESSFUL ONLINE COMMUNITIES WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to take 3 EXAMPLES OF DIGITAL ETHNOGRAPHY DONE RIGHT What is Digital Ethnography. Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time while observing them in their natural environment. That may sound a bit spooky or like a show on the Discovery Channel, but it’s far from that. How DigitalEthnography Works
ONLINE COMMUNITY RESEARCH: 10 THINGS YOU NEED TO KNOW So, together with the technically sound and robust platform, excellent management will go a long way in ensuring the success of the online community research. Something worth noting here – whilst it might not sound like it, 10% engagement on a community platform equates to massive success. 4. Invite The Right Participants. ONLINE COMMUNITY BUILDING FOR BUSINESSES. 10 THINGS WE’VE (Nielson Norman Group) People will naturally participate in groups in different ways. This is normal for a healthy community. Other independent research supports this notion of the 10% core users. “In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” the report says. MARKET RESEARCH ONLINE COMMUNITY (MROC) EXPLAINED A Market Research Online Community is a group of captive interactive people joined online together by a common interest, systematically harvested for qualitative market research purposes. MROCs can be ad hoc, but can also run for longer periods of time. Most importantly they are specifically custom designed for research purposes. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected DESIGN THINKING: HOW BEAUTIFUL LIVES USES COMMUNITY Beautiful Lives don’t just offer insights, they offer insights based innovation. The work of this Netherlands based creative insight and innovation agency spans many sectors including consumer goods, mobility, health care and financial services. In this article we take a look at how they use online conversations to power design thinking. ONLINE QUALITATIVE RESEARCH SOFTWARE Online Qualitative Research Software - CMNTY. Start my Trial. Made with the Priorities of Market Researchers in Mind. Build a project, recruit participants, post assignments and run real-time reports. Save time + money and stay in control of the entire process. Downloadfeature brochure.
WHY CMNTY IS A POWERFUL ALTERNATIVE TO LITHIUM COMMUNITY Lithium’s Community product is largely aimed at companies that want to create customer “self-help” forums. Ultimately to help them reduce costs of their customer support department. CMNTY’s platform on the other hand is a versatile toolbox. You can definitely use our alternative to build support communities, however we’d like to takeCMNTY PLATFORM
Welcome. Welcome to CMNTY Platform and welcome to the Help Center. While you will find in-depth articles here about many aspects of CMNTY Platform, we are often asked for a “quick start guide” that people can use to get familiar with our software. You will notice that this article is a bit longer than others, but it is meant to help you get WHAT IS AN ONLINE COMMUNITY PLATFORM An online community platform is an online space where a group of unified individuals are encouraged to interact with each other and hold open discussions about their common interests, goals or beliefs. Let’s look at how we came to this definition by first breaking down the phrase into two parts: “Community” and “Platform”. COMMUNITY API INTEGRATION, CONNECT YOUR PLATFORM NOW! If you are a software developer then the word API probably doesn’t need an introduction. However, if you are not that tech savvy, but are interested in connecting your community platform with other systems, then you’ll be happy to know that CMNTY Platform is now capable of that. There are so many other great SaaS tools out there that open up an entire world of possibilities when connected CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO Virtual Focus Groups. CMNTY’s mission has always been to help market researchers overcome challenges in their daily research tasks. With the current COVID-19 crisis and the inability to perform in-person research, CMNTY made it a priority to develop a 4 COMMUNITY ENGAGEMENT STRATEGIES TO KEEP MEMBERS 1) inception. 2) establishment. 3) maturity. 4) mitosis. A good way to recognize which stage your community falls under is to look at the activity in your community generated by the members themselves. In other words, if most of the activity is being done by your community manager, then your community is still at the stage of inception. THE USER PROFILE PAGE Go to Configure at the top menu in Admin. Underneath Users, choose Profile at the left menu. Here you can change the settings of the user profile pages. If you are planning to upload a default profile picture we recommend that the image is 200px wide and 200 px HOW TO MAKE THE MOST OF CUSTOMER INSIGHTS There are two ways to extract further info from your community. The first one, segmentation, allows you to identify and compare differences and similarities between various layers or niches of your customer groups, which then allows more actionable insights. The second one is a broader, 360-degrees analysis of your customers’behavior outside
HOW TO DEVELOP A CUSTOMER INSIGHT STRATEGY A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement. This includes the analysis of various qualitative and quantitative data in order to gain some understanding of yourcustomers.
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PRESS RELEASE: CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO CHAT SOLUTION. Read more.
HUMANIZE YOUR MARKET RESEARCH Use CMNTY Platform to interact with the people behind your customer data. Develop a deep understanding of customer needs and build more authentic and profitable relationships.LEARN MORE
DISCOVER CUSTOMER NEEDS FROM THE INSIDE CMNTY helps you improve your market research by connecting you to customers in a secure online community. Interact on a human level to create stronger, more resilient customer relationships. Evolve continuously around customers and adapt to their changing preferences and market conditions with speed and scale. Develop successful products, services, experiences and brand purpose alignedwith customers.
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62+ MILLION PEOPLE AT YOUR FINGER TIPS CMNTY's partnership with Dynata gives you direct access to millions of consumers and business professionals globally. Now you can launch a community populated and ready to go with the click of a button. browse panel services > "Customers are not just making decisions based on price, product > quality and customer experience anymore. They are now assessing what > a brand says, does and stands for." > - ACCENTURE | THE RISE OF THE PURPOSE-LED BRANDHOW IT WORKS
CMNTY Platform is a Connected Market Research Platform for Qual and Quant data collection, moderation and analysis. It connects to various data points where your customer data lives and connects you with the real people behind this data in a secure interactive space.CUSTOMER DATA
Import and segment customer data stored in CRMs, survey tools and withpanel providers.
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Forget having to go through complex configuration steps. Use our DIY solution to get started in less than a day.HUMANIZE
Enrich your data by interacting with real people in discussions, chat and brainstorm sessions.EASY TO USE
Provide your community members with a pleasant online experience. See higher than average retention rates.ACTIVATE
Combine static data with high quality insights to make timely and better-informed decisions.EASY TO APPLY
Extract or export insights with ease. Quickly share findings with your team, management or client to discuss and act upon. GET SOFTWARE _WITH_ A SERVICE SaaS is great and CMNTY Platform is a true DIY platform. However, this does not mean you have to be on your own. In fact, a team of specialists is available to make sure your platform is configured to match your project goals. And if you need help managing the whole operation or with analyzing data, we are here for you too.BROWSE SERVICES
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We are incredibly proud to work with some of the best MARKET RESEARCH AND BRAND AGENCIES in the world. No matter where you are located or how specific your niche is, we can connect you with a partner that is highly skilled with CMNTY Platform and understands your line ofbusiness.
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THE LATEST CMNTY NEWS CMNTY LAUNCHES VIRTUAL FOCUS GROUP AND REAL-TIME VIDEO CHAT SOLUTION30 MARCH, 2020
Focus module gives market researchers new ways to stay close to consumers when in-person research is not an option. ANNOUNCING CMNTY FOCUS | REAL-TIME VIDEO CHAT MODULE30 MARCH, 2020
The market research industry is taking a hit now face-to-face research has become nearly impossible due to COVID-19. Online communities are a great alternative but can’t always replace live interaction between people. Soon you can with CMNTY Focus. MARCH 2020 - PRODUCT UPDATE28 MARCH, 2020
With the world in crisis because of COVID-19, our team switched to 100% remote work. We are fortunate that our productivity has not been impacted so far, and we can continue to bring you exciting newfeatures.
COVID-19 BUSINESS CONTINUITY UPDATE16 MARCH, 2020
As the impact of the coronavirus continues to unfold, we want to keep you informed regarding the steps CMNTY has taken to ensure that the safety of our employees and our commitment to our clients remain ourtop priority.
INTRODUCING INTEGRATED PANEL SERVICES – IN PARTNERSHIP WITH DYNATA5 MARCH, 2020
To help our clients find the right members for their online communities, we partnered with Dynata, the world’s largest first-party data and insights platform. READY TO HUMANIZE YOUR MARKET RESEARCH? Turn static customer data into actionable insights. Watch a demo today and discover what CMNTY can do for you.watch a demo
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