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CONTACT US FOR PR AND DIGITAL MARKETING SOLUTIONS GET IN TOUCH. For career related queries connect here: smita@conceptpr.com. 8591268662. For business related queries connect here: lalitj@conceptindia.com. 9820114113. BRAND COMMUNICATION: SECRET TEMPTATION CASE STUDY Our Approach. Selective media briefings, one-on-one interactions with Mr. Daga across Kolkata, Delhi, Mumbai; Breakthrough Forbes India story, which identified McNROE as one of the leading players in thefragrance industry
HEALTHCARE: CYTE CARE CANCER HOSPITAL CASE STUDY OBJECTIVE OF PR CAMPAIGN. Propagation of the USP factors – - Positioning of CyteCare Cancer Hospital as a hospital which provides highly specialised, modern diagnostic services, treatment and care for Cancer. The organ based treatment is in consonance with the principle, ‘Fighting Cancer the Right Way’ - Propogation of four pillars of LIFESTYLE: BIBA BRAND BUILDING CASE STUDY Case. Studies. BUILDING THE BRAND-BIBA. BIBA TILL 2011. Started in the year 1986. Seen as a regular Salwar Kameez brand; old-fashioned. Customer profile was skewed towards middle aged working professionals and home-makers. Founder Mrs. Meena Bindra, was the face of brand. It did not appeal to contemporary women and was on the periphery of their REAL ESTATE: THE WADHWA GROUP CASE STUDY Crisis at a Renowned Builder. Situation. One of the pegs of the water pipe in the parking lot of property gave way and fell on the security guard and around 20 cars parked under it. Residents started posting the pictures on social media and tagged various media houses. The Security guard who was immediately taken to the hospital, passed away EDUCATION: VIBGYOR HIGH CASE STUDY Establish Vibgyor High amongst the top consideration set for parents. Promote schools in six cities through PR activities. Develop and maintain cordial media relationship with the school management. Educate target media with the institution’s philosophy and self-curated curriculum. Promote various brand properties – VIBGYORViva, VHMUN and
GOVERNMENT: INDUSTRIAL PROMOTION & INVESTMENT CORPORATION Strategy. Set up interviews for the Managing Director, IPICOL and Principal Secretary, Industries whenever they travelled to various destinations for their roadshows or industry meetings. The PR team prepared detailed media releases highlighting: Encapsulating all the minute details of the interest shown by the companies during theroadshows.
CONCEPT PR : PUBLIC RELATIONS AGENCY AND COMPANY IN INDIAABOUT USTHE TEAMAWARDSCASE STUDYCONTACT USIPO (QUESS CORP) Concept PR is the best PR / Public Relations Agency & Company in Mumbai, India providing services like Media Relations, Crisis Management & digital marketing for the brand. ABOUT US - CONCEPT PR Us. At Concept, we create intangible value and epitomize your image. Image plays a pivotal role in Perception and what better way than, through communications. We influence audiences, augment perceptions and elevate reputations by striking the right chords with audiences through our impeccable craft of communication. THE TEAM - CONCEPT PR The. Team. A Diverse Team. A Concept Group company, Concept PR is among the largest independent PR agencies in India. With a team strength of 250 professionals, a national infrastructure of 11 branches and 36 affiliated offices, we have been acknowledged as one of the most effective Media Relations companies in India. Reputationsare.
CONTACT US FOR PR AND DIGITAL MARKETING SOLUTIONS GET IN TOUCH. For career related queries connect here: smita@conceptpr.com. 8591268662. For business related queries connect here: lalitj@conceptindia.com. 9820114113. BRAND COMMUNICATION: SECRET TEMPTATION CASE STUDY Our Approach. Selective media briefings, one-on-one interactions with Mr. Daga across Kolkata, Delhi, Mumbai; Breakthrough Forbes India story, which identified McNROE as one of the leading players in thefragrance industry
HEALTHCARE: CYTE CARE CANCER HOSPITAL CASE STUDY OBJECTIVE OF PR CAMPAIGN. Propagation of the USP factors – - Positioning of CyteCare Cancer Hospital as a hospital which provides highly specialised, modern diagnostic services, treatment and care for Cancer. The organ based treatment is in consonance with the principle, ‘Fighting Cancer the Right Way’ - Propogation of four pillars of LIFESTYLE: BIBA BRAND BUILDING CASE STUDY Case. Studies. BUILDING THE BRAND-BIBA. BIBA TILL 2011. Started in the year 1986. Seen as a regular Salwar Kameez brand; old-fashioned. Customer profile was skewed towards middle aged working professionals and home-makers. Founder Mrs. Meena Bindra, was the face of brand. It did not appeal to contemporary women and was on the periphery of their REAL ESTATE: THE WADHWA GROUP CASE STUDY Crisis at a Renowned Builder. Situation. One of the pegs of the water pipe in the parking lot of property gave way and fell on the security guard and around 20 cars parked under it. Residents started posting the pictures on social media and tagged various media houses. The Security guard who was immediately taken to the hospital, passed away EDUCATION: VIBGYOR HIGH CASE STUDY Establish Vibgyor High amongst the top consideration set for parents. Promote schools in six cities through PR activities. Develop and maintain cordial media relationship with the school management. Educate target media with the institution’s philosophy and self-curated curriculum. Promote various brand properties – VIBGYORViva, VHMUN and
GOVERNMENT: INDUSTRIAL PROMOTION & INVESTMENT CORPORATION Strategy. Set up interviews for the Managing Director, IPICOL and Principal Secretary, Industries whenever they travelled to various destinations for their roadshows or industry meetings. The PR team prepared detailed media releases highlighting: Encapsulating all the minute details of the interest shown by the companies during theroadshows.
BRAND COMMUNICATION: SECRET TEMPTATION CASE STUDY Our Approach. Selective media briefings, one-on-one interactions with Mr. Daga across Kolkata, Delhi, Mumbai; Breakthrough Forbes India story, which identified McNROE as one of the leading players in thefragrance industry
REAL ESTATE: THE WADHWA GROUP CASE STUDY Crisis at a Renowned Builder. Situation. One of the pegs of the water pipe in the parking lot of property gave way and fell on the security guard and around 20 cars parked under it. Residents started posting the pictures on social media and tagged various media houses. The Security guard who was immediately taken to the hospital, passed away GOVERNMENT: INDUSTRIAL PROMOTION & INVESTMENT CORPORATION Strategy. Set up interviews for the Managing Director, IPICOL and Principal Secretary, Industries whenever they travelled to various destinations for their roadshows or industry meetings. The PR team prepared detailed media releases highlighting: Encapsulating all the minute details of the interest shown by the companies during theroadshows.
BFSI - CLEARFUNDS CASE STUDY - CONCEPT PR Brief. Clearfunds was launched as a direct mutual funds platform and roboadvisor in 2016. We had to clear a distinct positioning for the market entry. This was at a time where roboadvisors were gaining prominence direct mutual funds and roboadvisory space was crowded. Older and established players were the first choice for the thoughtplacement
INFRASTRUCTURE: IRB INVIT FUND CASE STUDY The Challenges IRB InvIT Fund was the first one to launch InvIT the first of its kind in India; The concept of InvIT is new to most of the media and media analystsTHE DRESS REHEARSAL
The importance of the capital markets is best understood by promoters of companies who are first timers in raising capital through IPO’s. There are broadly three types of categories of companies in terms oftheir size namely
ENTERTAINMENT: LAUNCH OF SHOW ‘SUFIYANA PYAAR MERA’ CASE Launch of Star Bharat’s show ‘Sufiyana Pyaar Mera’. BACKGROUND. In April 2019, Star Bharat was launching a fiction show titled – Sufiyana Pyaar Mera. OBJECTIVES. Create maximum buzz for the show within a 10 day timeframe across key heartland markets. Secure a rank / position in the TOP 3 launches across channels in the April EikonaReport.
REPUTATIONS ARE CRITICAL, FRAGILE & CONSTANTLY UNDER Read thoughts shared by Ashish Jalan, MD of the Concept Group. His project handling skills & exceptional strategic thinking capabilities drive his vision for Concept PR. THE VALUE OF SPECIALISED SPORTS COMMUNICATION In the recent past, the Indian market has witnessed the rise of some of the world’s strongest sports brands. Alongside creative advertising and innovative marketing, intelligent and timely PR has helped transform these concepts into power brands that have generatedenormous profits
BRANDS COST MILLIONS TO BUILD Read thoughts shared by Vivek Suchanti, chairman of the Concept Group. His vision & passion for innovation helped the largest financial advertising & PR agency grow as a brand.*
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* CONCEPT BIU
* CONCEPT IR
* CONCEPT COMMUNICATION* AWARDS
* CONTACT US
* THOUGHT PAD
* CASE-STUDY
* Auto & Engineering (TAFE)* BFSI (Religare)
* Education (Vibgyor)* IPO (Quess Corp)
* Lifestyle (Biba)
* Sports (TATA MUMBAI MARATHON 2018)* Real Estate
* Healthcare
* PSU
* Brand Communication* Entertainment
* Crisis (Campa Cola Compound)* TEAM
* THE ESSENCE
* ABOUT US
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