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ABOUT US | NPD CONNECTEDINTELLIGENCE About Us. Connected Intelligence, part of The NPD Group, is an advisory service providing a mix of qualitative and quantitative analysis. The result is an ongoing examination of the Connected Consumer and the environment they reside in. This includes analysis of the devices, broadband access and content services consumed, focusingon the
INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes with RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. TV & VIDEO | NPD CONNECTEDINTELLIGENCE The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? MOBILITY | NPD CONNECTEDINTELLIGENCE The Mobility Advisory Service provides a broad range of insights covering the market from what is available for consumers to purchase or adopt, through ownership and use metrics and analysis. As a result, the Connected Intelligence Mobility Service provides a complete understanding of the consumer’s mobile experience that addresses the needs of carriers, OEMs, retailers and other companies HALF OF U.S. CONSUMERS OWN AT LEAST ONE SMART HOME DEVICE Half of U.S. Consumers Own At Least One Smart Home Device. Port Washington, NY, February 17, 2021 – According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remainthe most commonly
PRETENDER TO THE THRONE Content was supposed to be king. But the mobile carriers have discovered that it’s a tough business to play in not to mention anexpensive one too.
SMARTPHONE USAGE
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low TRADE IN, TRADE UP, TRADE OUT: THE EVOLVING SMARTPHONE The smartphone trade-in market has moved from one of relative obscurity a year ago to become one of the most dynamic, leading tools that carriers and retailers use to drive new device sales. Unlike other markets that leverage trade-ins - such as other consumer electronics, or even car sales - the smartphone market is driven by multiple needs, including ensuring consumer loyalty to a carrier NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
ABOUT US | NPD CONNECTEDINTELLIGENCE About Us. Connected Intelligence, part of The NPD Group, is an advisory service providing a mix of qualitative and quantitative analysis. The result is an ongoing examination of the Connected Consumer and the environment they reside in. This includes analysis of the devices, broadband access and content services consumed, focusingon the
INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes with RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. TV & VIDEO | NPD CONNECTEDINTELLIGENCE The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? MOBILITY | NPD CONNECTEDINTELLIGENCE The Mobility Advisory Service provides a broad range of insights covering the market from what is available for consumers to purchase or adopt, through ownership and use metrics and analysis. As a result, the Connected Intelligence Mobility Service provides a complete understanding of the consumer’s mobile experience that addresses the needs of carriers, OEMs, retailers and other companies HALF OF U.S. CONSUMERS OWN AT LEAST ONE SMART HOME DEVICE Half of U.S. Consumers Own At Least One Smart Home Device. Port Washington, NY, February 17, 2021 – According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remainthe most commonly
PRETENDER TO THE THRONE Content was supposed to be king. But the mobile carriers have discovered that it’s a tough business to play in not to mention anexpensive one too.
SMARTPHONE USAGE
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low TRADE IN, TRADE UP, TRADE OUT: THE EVOLVING SMARTPHONE The smartphone trade-in market has moved from one of relative obscurity a year ago to become one of the most dynamic, leading tools that carriers and retailers use to drive new device sales. Unlike other markets that leverage trade-ins - such as other consumer electronics, or even car sales - the smartphone market is driven by multiple needs, including ensuring consumer loyalty to a carrierOUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments:ORGANIZATION
Connected Intelligence is part of The NPD Group, which is the leading global provider of consumer and retail information for a wide range of industries. NPD provides more information across more industries than any other market research company. The Connected Intelligence Advisory Service is based around four Practice areas: TV & Video Home Automation Mobile Wearables Each Practice is managed CONTACT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence is a unique advisory practice that helps companies identify and optimize opportunities in the increasingly complex U.S. connected consumer markets. For more information about the research, services and custom products that are available, please contact Connected Intelligence at 1.866.444.1411 or contactnpd@npd.com, or complete the form below.METHODOLOGY
NPD’s Connected Intelligence service leverages multiple sources to provide a complete picture of the Connected Consumer. Fundamentally, the core deliverables are based on consumer panel research, but as we all know, panel data alone does not provide an accurate view of what is truly happening. With this in mind, Connected Intelligence leverages five core sources to build a comprehensive viewUSER ACCOUNT
Skip to main content * *HOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, all BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the ANALYSTS | NPD CONNECTEDINTELLIGENCE Connected Intelligence is an advisory service, back by an experienced team of analysts with deep industry expertise within the consumer electronics, content and telecommunications markets. Their unique insight and unparalleled experience helps clients gain a complete understanding of the rapidly evolving Connected Consumer and relatedmarketplace.
WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all SPOTLIGHT: SMARTWATCH UPDATE Spotlight: Smartwatch Update. The smartwatch market has seen a significant increase in ownership in the past six months, but sales have not kept up. This suggests older, previously discarded, devices are back in circulation setting for stage for a strong sales cycle NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes withHOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, all BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. HALF OF U.S. CONSUMERS OWN AT LEAST ONE SMART HOME DEVICE Half of U.S. Consumers Own At Least One Smart Home Device. Port Washington, NY, February 17, 2021 – According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remainthe most commonly
MOBILITY WEEK IN REVIEW AT&T extends EIP payments to 36 months. AT&T has modified its Equipment Installment Program (EIP), which now offers customers 36-month interest-free financing for their phone and tablet purchases.SMARTPHONE USAGE
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low TRADE IN, TRADE UP, TRADE OUT: THE EVOLVING SMARTPHONE The smartphone trade-in market has moved from one of relative obscurity a year ago to become one of the most dynamic, leading tools that carriers and retailers use to drive new device sales. Unlike other markets that leverage trade-ins - such as other consumer electronics, or even car sales - the smartphone market is driven by multiple needs, including ensuring consumer loyalty to a carrier NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes withHOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, all BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. HALF OF U.S. CONSUMERS OWN AT LEAST ONE SMART HOME DEVICE Half of U.S. Consumers Own At Least One Smart Home Device. Port Washington, NY, February 17, 2021 – According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020. While security cameras remainthe most commonly
MOBILITY WEEK IN REVIEW AT&T extends EIP payments to 36 months. AT&T has modified its Equipment Installment Program (EIP), which now offers customers 36-month interest-free financing for their phone and tablet purchases.SMARTPHONE USAGE
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low TRADE IN, TRADE UP, TRADE OUT: THE EVOLVING SMARTPHONE The smartphone trade-in market has moved from one of relative obscurity a year ago to become one of the most dynamic, leading tools that carriers and retailers use to drive new device sales. Unlike other markets that leverage trade-ins - such as other consumer electronics, or even car sales - the smartphone market is driven by multiple needs, including ensuring consumer loyalty to a carrierOUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments: ABOUT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence, part of The NPD Group, is an advisory service providing a mix of qualitative and quantitative analysis. The result is an ongoing examination of the Connected Consumer and the environment they reside in. This includes analysis of the devices, broadband access and content services consumed, focusing on the adoption and consumer behavior with these devices and services, asORGANIZATION
Connected Intelligence is part of The NPD Group, which is the leading global provider of consumer and retail information for a wide range of industries. NPD provides more information across more industries than any other market research company. The Connected Intelligence Advisory Service is based around four Practice areas: TV & Video Home Automation Mobile Wearables Each Practice is managedUSER ACCOUNT
Skip to main content * * CONTACT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence is a unique advisory practice that helps companies identify and optimize opportunities in the increasingly complex U.S. connected consumer markets. For more information about the research, services and custom products that are available, please contact Connected Intelligence at 1.866.444.1411 or contactnpd@npd.com, or complete the form below. ANALYSTS | NPD CONNECTEDINTELLIGENCE Connected Intelligence is an advisory service, back by an experienced team of analysts with deep industry expertise within the consumer electronics, content and telecommunications markets. Their unique insight and unparalleled experience helps clients gain a complete understanding of the rapidly evolving Connected Consumer and relatedmarketplace.
TV & VIDEO | NPD CONNECTEDINTELLIGENCE The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? MOBILITY | NPD CONNECTEDINTELLIGENCE The Mobility Advisory Service provides a broad range of insights covering the market from what is available for consumers to purchase or adopt, through ownership and use metrics and analysis. As a result, the Connected Intelligence Mobility Service provides a complete understanding of the consumer’s mobile experience that addresses the needs of carriers, OEMs, retailers and other companies INNOVATION: THE GREAT UNBUNDLING OF PAY TV 2014 marked the year TV networks began to decouple from the traditional cable and satellite distribution model. For decades, the large array of channels offered by pay TV operators have been the primary way consumers obtained access to programming. This is changing as the addressable market for pay TV is saturated and consumers now have alternative ways to watch TV shows, movies, and sports. MOBILE CONNECTIVITY REPORT The Mobile Connectivity Report examines consumer attitudes towards connecting mobile broadband devices to cellular services. The bi-annual report analyzes the types of connectivity used by consumers across multiple device types – such as tablets, notebooks, e-Readers – and the connectivity device used for these connections, such asmobile
NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
OUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments: INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes withHOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, all BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. MOBILITY WEEK IN REVIEW AT&T extends EIP payments to 36 months. AT&T has modified its Equipment Installment Program (EIP), which now offers customers 36-month interest-free financing for their phone and tablet purchases.SMARTPHONE USAGE
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low TRADE IN, TRADE UP, TRADE OUT: THE EVOLVING SMARTPHONE The smartphone trade-in market has moved from one of relative obscurity a year ago to become one of the most dynamic, leading tools that carriers and retailers use to drive new device sales. Unlike other markets that leverage trade-ins - such as other consumer electronics, or even car sales - the smartphone market is driven by multiple needs, including ensuring consumer loyalty to a carrier NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
OUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments: INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes withHOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, all BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. MOBILITY WEEK IN REVIEW AT&T extends EIP payments to 36 months. AT&T has modified its Equipment Installment Program (EIP), which now offers customers 36-month interest-free financing for their phone and tablet purchases.SMARTPHONE USAGE
The Smartphone and Tablet Usage report features a new improvement that allows our clients to analyze device usage behavior based on panelists’ service plan (Postpaid Subscriber vs. Prepaid Subscriber) and data plan type (Unlimited Plan Subscriber vs. GB Bucket Plan Subscriber). Please note that multi-criteria filtering on profiles may not yield statistically significant results due to low TRADE IN, TRADE UP, TRADE OUT: THE EVOLVING SMARTPHONE The smartphone trade-in market has moved from one of relative obscurity a year ago to become one of the most dynamic, leading tools that carriers and retailers use to drive new device sales. Unlike other markets that leverage trade-ins - such as other consumer electronics, or even car sales - the smartphone market is driven by multiple needs, including ensuring consumer loyalty to a carrierOUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments: ABOUT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence, part of The NPD Group, is an advisory service providing a mix of qualitative and quantitative analysis. The result is an ongoing examination of the Connected Consumer and the environment they reside in. This includes analysis of the devices, broadband access and content services consumed, focusing on the adoption and consumer behavior with these devices and services, asORGANIZATION
Connected Intelligence is part of The NPD Group, which is the leading global provider of consumer and retail information for a wide range of industries. NPD provides more information across more industries than any other market research company. The Connected Intelligence Advisory Service is based around four Practice areas: TV & Video Home Automation Mobile Wearables Each Practice is managedHOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, allUSER ACCOUNT
Skip to main content * * CONTACT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence is a unique advisory practice that helps companies identify and optimize opportunities in the increasingly complex U.S. connected consumer markets. For more information about the research, services and custom products that are available, please contact Connected Intelligence at 1.866.444.1411 or contactnpd@npd.com, or complete the form below.PUBLIC ACCESS
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. ANALYSTS | NPD CONNECTEDINTELLIGENCE Connected Intelligence is an advisory service, back by an experienced team of analysts with deep industry expertise within the consumer electronics, content and telecommunications markets. Their unique insight and unparalleled experience helps clients gain a complete understanding of the rapidly evolving Connected Consumer and relatedmarketplace.
TV & VIDEO | NPD CONNECTEDINTELLIGENCE The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? SPOTLIGHT: SMARTWATCH UPDATE Spotlight: Smartwatch Update. The smartwatch market has seen a significant increase in ownership in the past six months, but sales have not kept up. This suggests older, previously discarded, devices are back in circulation setting for stage for a strong sales cycle NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
OUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments:ORGANIZATION
Connected Intelligence is part of The NPD Group, which is the leading global provider of consumer and retail information for a wide range of industries. NPD provides more information across more industries than any other market research company. The Connected Intelligence Advisory Service is based around four Practice areas: TV & Video Home Automation Mobile Wearables Each Practice is managed ALL STEPS ARE EQUAL, BUT SOME STEPS ARE MORE EQUAL THAN For the past couple of years I’ve exercised under the theory that a step is a step is a step. And to an extent, this is obviously true. Activity trackers do a marvelous job of recognizing when my foot hits the ground and adding another step to the daily count – one down, 9,999 to go, and so on. TV & VIDEO | NPD CONNECTEDINTELLIGENCE The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes with WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all CONTACT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence is a unique advisory practice that helps companies identify and optimize opportunities in the increasingly complex U.S. connected consumer markets. For more information about the research, services and custom products that are available, please contact Connected Intelligence at 1.866.444.1411 or contactnpd@npd.com, or complete the form below. SORRY, YOU DON'T HAVE AN ACCOUNT It looks like your account isn't currently permitted to access the Connected Intelligence reports.Please contact us if you believe this is in error, or you would like to subscribe. BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the NPD CONNECTEDINTELLIGENCEUSER ACCOUNTRESEARCHINDUSTRIESABOUTBLOG Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future. Understand the evolving connected world. Stay current on marketconditions
OUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments:ORGANIZATION
Connected Intelligence is part of The NPD Group, which is the leading global provider of consumer and retail information for a wide range of industries. NPD provides more information across more industries than any other market research company. The Connected Intelligence Advisory Service is based around four Practice areas: TV & Video Home Automation Mobile Wearables Each Practice is managed ALL STEPS ARE EQUAL, BUT SOME STEPS ARE MORE EQUAL THAN For the past couple of years I’ve exercised under the theory that a step is a step is a step. And to an extent, this is obviously true. Activity trackers do a marvelous job of recognizing when my foot hits the ground and adding another step to the daily count – one down, 9,999 to go, and so on. TV & VIDEO | NPD CONNECTEDINTELLIGENCE The TV & Video Advisory Service combines key reports with ongoing access to industry-leading analysts to provide the deepest understanding of how consumers use connected devices in the home. The service focuses on how the content devices – ranging from TVs and Streaming Media boxes through to tablets and PCs – are used by consumers; are they connected? INDUSTRIES | NPD CONNECTEDINTELLIGENCE The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes with WEAR | NPD CONNECTEDINTELLIGENCE The Wearables Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with wearable technology both today and in the future. The Advisory Service provides ongoing tracking of activity tracker, smartwatches and upcoming segments such as embedded clothing and footwear, all CONTACT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence is a unique advisory practice that helps companies identify and optimize opportunities in the increasingly complex U.S. connected consumer markets. For more information about the research, services and custom products that are available, please contact Connected Intelligence at 1.866.444.1411 or contactnpd@npd.com, or complete the form below. SORRY, YOU DON'T HAVE AN ACCOUNT It looks like your account isn't currently permitted to access the Connected Intelligence reports.Please contact us if you believe this is in error, or you would like to subscribe. BLOG | NPD CONNECTEDINTELLIGENCE The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at theOUR RESEARCH
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future. To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments: CONTACT US | NPD CONNECTEDINTELLIGENCE Connected Intelligence is a unique advisory practice that helps companies identify and optimize opportunities in the increasingly complex U.S. connected consumer markets. For more information about the research, services and custom products that are available, please contact Connected Intelligence at 1.866.444.1411 or contactnpd@npd.com, or complete the form below.USER ACCOUNT
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NPD’s Connected Intelligence service leverages multiple sources to provide a complete picture of the Connected Consumer. Fundamentally, the core deliverables are based on consumer panel research, but as we all know, panel data alone does not provide an accurate view of what is truly happening. With this in mind, Connected Intelligence leverages five core sources to build a comprehensive viewHOME AUTOMATION
The Home Automation Advisory Service combines key reports with ongoing access to industry-leading analysts. The result is a detailed discussion of the connected consumer and how they interact with smart home technology. The Advisory Service provides ongoing tracking of an array of connected home devices including smart cameras, sensors, power, lighting, appliances, and system controllers, all HALF OF U.S. CONSUMERS OWN AT LEAST ONE SMART HOME DEVICE Port Washington, NY, February 17, 2021 – According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, half of U.S. consumers own at least one smart home device, up from 35% in January of 2020.While security cameras remain the most commonly owned smart home device, NPD’s Retail Tracking Service data reveals the largest sales gains in 2020 were seen SPOTLIGHT: BROADBAND IN RURAL AMERICA 31 percent of households in the US do not have broadband and that is causing a significant inequality in how we shop, do business and educate, especially during this pandemic. Based on our Rural America and Technology report, published last year, this short video (under 5 minutes) highlights the broadband issue and some of the consequences. RURAL AMERICA AND TECHNOLOGY REPORT America’s rural areas account for 97 percent of the land, with 19.3 percent of the U.S. population and yet, according to the FCC, 21 million rural residents do not have access to broadband internet. The purpose of this report is to gain a better understanding of rural America’s relationship with consumer technology. ONE QUARTER OF MILLENNIALS HAVE BEGUN BUILDING SMART HOMES Millennials are on the road to building smarter homes. According to The NPD Group Connected Intelligence Home Automation Advisory Service, Millennials are twice as likely as the total population to have a smart home product installed in their residence.. The array of smart home products evaluated include network connected security and monitoring devices, sensors, system controllers, smart SPOTLIGHT: THE FUTURE OF GAMING PHONES Gaming-focused phones have failed to set the world on fire so far and are better known for their fails than their successes (think Nokia N-Gage). Is that set to change with the launch of 5G and streaming-based gaming services? Skip to main content* Home
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Connected Intelligence is the only GUIDE TO PRODUCT DEVELOPMENT STRATEGY that provides a complete view of the FASCINATING WORLD OF CONNECTED DEVICES because we are the authoritative source of device ownership and usage, in and out of the home, now and in the future.* Client Log-In
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Understand the evolving connected world. Stay current on market conditions, technologies and more.NEWS
Verizon Steps Up; Buys TracfoneSeptember 16, 2020
5G Awareness Has Reached the Masses, But Majority Do Not Understand5G Network Types
September 14, 2020
U.S. Unlocked Mobile Phone Base Grows to 50.1 MillionJuly 08, 2020
Voice Assistants, Operating Systems Look Set to Disrupt the ConsumerEcosystem
June 18, 2020
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