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4 BAD EXAMPLES OF GUERILLA MARKETING September 2002: Midland Mainline. A guerrilla marketing scheme performed by Midland Mainline, has caused a potential upset amongst the public. An intended targeted mail shot saw thousands of people receiving a promotion who may well feel that they have caused an illegal driving offence on first viewing. THE DANGERS OF GUERRILLA MARKETING TACTICS In 2007, a guerrilla marketing stunt by the Adult Swim cartoon channel, owned by CNN’s parent company Turner Broadcasting Systems, backfired when promotional devices placed around Boston sparked a bomb alert. While the troubled stirred by the Boston incident shows the gray area that guerrilla and ambush marketing can occupy, someauthorities
COCA-COLA PHONE BOOTH TURNS BOTTLE CAPS INTO CURRENCY The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
VOLVO BALLERINA VIRAL VIDEO STUNT Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to gothrough one tunnel.
NESCAFE USES COFFEE TO CREATE INSTANT CONNECTIONS Nescafe Uses Coffee to Create Instant Connections. Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. APPLE FANS DIDN'T SEE THIS ONE COMING... Apple Fans Didn’t See This One Coming. by Ryan Lum 5 years ago 3.6k Views. It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was CREATIVE GUERRILLA MARKETING The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples. 12 MUST SEE 3D PROJECTION MAPPING EXAMPLES 12 MUST SEE Guerrilla 3D Projection Mapping Examples. by Ryan Lum 10 years ago 51.7k Views 41. Comments. It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images onobjects.
4 BAD EXAMPLES OF GUERILLA MARKETING September 2002: Midland Mainline. A guerrilla marketing scheme performed by Midland Mainline, has caused a potential upset amongst the public. An intended targeted mail shot saw thousands of people receiving a promotion who may well feel that they have caused an illegal driving offence on first viewing. THE DANGERS OF GUERRILLA MARKETING TACTICS In 2007, a guerrilla marketing stunt by the Adult Swim cartoon channel, owned by CNN’s parent company Turner Broadcasting Systems, backfired when promotional devices placed around Boston sparked a bomb alert. While the troubled stirred by the Boston incident shows the gray area that guerrilla and ambush marketing can occupy, someauthorities
COCA-COLA PHONE BOOTH TURNS BOTTLE CAPS INTO CURRENCY The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
VOLVO BALLERINA VIRAL VIDEO STUNT Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to gothrough one tunnel.
NESCAFE USES COFFEE TO CREATE INSTANT CONNECTIONS Nescafe Uses Coffee to Create Instant Connections. Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. APPLE FANS DIDN'T SEE THIS ONE COMING... Apple Fans Didn’t See This One Coming. by Ryan Lum 5 years ago 3.6k Views. It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was 122 MUST SEE GUERILLA MARKETING EXAMPLES Hi there creativeguerrillamarketing.com. SEO Link building is a process that requires a lot of time. If you aren’t using SEO software then you will know the amount of work load involved in creating accounts, confirming emails and submitting your contents to thousands of websites in proper time and completely automated. TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
5 GENIUS GUERRILLA MARKETING EXAMPLES FOR NON-PROFIT There are some amazing non-profit guerrilla-marketing campaigns that are worth taking a look at. Sometimes guerrilla marketing for a non-profit can actually be easier because there is a very logical and emotional story already behind the campaign. Here are 10 must see examples of non-profit guerrilla marketing for your inspiration! AWESOME EXAMPLES OF QR CODES IN MARKETING Awesome Examples of QR Codes in Marketing. QR (Quick Response) Codes have been around for almost 20 years. They were first invented in Japan back in 1994 by Denso Wave – the parent company behind Toyota – for use in car manufacturing plants in order to help them manage inventory. In the past few years QR codes have seen a dramatic rise in USING QR EFFECTIVELY IN YOUR NEXT GUERRILLA MARKETING CAMPAIGN QR Code marketing is a relatively new concept that is paving the way for mobile marketing. For those of you unfamiliar with the term: A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. 48 FRESH AND CREATIVE BUS STOP ADVERTISEMENTS THAT WILL Waiting for the bus is rarely a fun use of your time, unless you’re waiting in one of these cool bus stop shelters. Below are 48 fresh and creative bus stop advertisements that will make waiting for the bus a lot less painful. Some of these advertisements are pretty interactive which makes waiting for ADIDAS CREATES NEW POP-UP STORE OUT OF A GIANT SHOEBOX Adidas Creates New Pop-up Store Out Of A Giant Shoebox. Stan Smith is not the most successful tennis player of all time. He will most likely not even be in the discussion of “the greatest tennis players of all time”. Yet, his name has become synonymous to tennis shoes even when his line isn’t actually recommended to be used when playing 15 AMAZING GUERRILLA JOB RESUMES 5) Kendra Wiig’s LEGO Resume. When Kendra Wiig found an opening in a company working on a LEGO-themed game, she knew a plain résumé wouldn’t do the trick. “I wanted to make sure a pair of human eyeballs saw my letter,” she says. So she built a LEGO model of the company’s mascot, and put her résumé in the fish’s jaws. THE ART OF ENGAGEMENT: THE COCA-COLA DIFFERENCE The Art of Engagement: The Coca-Cola Difference. Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out. IKEA'S GENIUS RGB BILLBOARD IS FREAKING AMAZING! IKEA’s Genius RGB Billboard is Freaking Amazing! This one is pure genius half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of THE 80 BEST GUERILLA MARKETING IDEAS I’VE EVER SEEN Images speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it.This form of marketing is desired because it often has a high ROI. Guerrilla marketers are able to make a lasting impression without WHAT IS GUERRILLA MARKETING? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’.The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. 12 MUST SEE 3D PROJECTION MAPPING EXAMPLES 12 MUST SEE Guerrilla 3D Projection Mapping Examples. by Ryan Lum 10 years ago 51.7k Views 41. Comments. It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images onobjects.
4 BAD EXAMPLES OF GUERILLA MARKETING September 2002: Midland Mainline. A guerrilla marketing scheme performed by Midland Mainline, has caused a potential upset amongst the public. An intended targeted mail shot saw thousands of people receiving a promotion who may well feel that they have caused an illegal driving offence on first viewing. EMOTIONS ARE THE KEY TO VIRAL MARKETINGSEE MORE ON CREATIVEGUERRILLAMARKETING.COM TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
VOLVO BALLERINA VIRAL VIDEO STUNT Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to gothrough one tunnel.
APPLE FANS DIDN'T SEE THIS ONE COMING... Apple Fans Didn’t See This One Coming. by Ryan Lum 5 years ago 3.6k Views. It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was SECRETS BEHIND THE SIDEWALK: HOW 3D SIDEWALK ART IS MADE Anamorphosis, a Renaissance-era artistic concept, is a way to create a deformed image that appears in its true shape when viewed in some “unconventional” way.It was originally used to create the spectacular cathedral ceilings we know and adore, but over the last 30 or so years, contemporary artists like Kurt Wenner and Julian Beever have utilized the logic behind it to transform flat MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. THE 80 BEST GUERILLA MARKETING IDEAS I’VE EVER SEEN Images speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it.This form of marketing is desired because it often has a high ROI. Guerrilla marketers are able to make a lasting impression without WHAT IS GUERRILLA MARKETING? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’.The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. 12 MUST SEE 3D PROJECTION MAPPING EXAMPLES 12 MUST SEE Guerrilla 3D Projection Mapping Examples. by Ryan Lum 10 years ago 51.7k Views 41. Comments. It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images onobjects.
4 BAD EXAMPLES OF GUERILLA MARKETING September 2002: Midland Mainline. A guerrilla marketing scheme performed by Midland Mainline, has caused a potential upset amongst the public. An intended targeted mail shot saw thousands of people receiving a promotion who may well feel that they have caused an illegal driving offence on first viewing. EMOTIONS ARE THE KEY TO VIRAL MARKETINGSEE MORE ON CREATIVEGUERRILLAMARKETING.COM TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
VOLVO BALLERINA VIRAL VIDEO STUNT Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to gothrough one tunnel.
APPLE FANS DIDN'T SEE THIS ONE COMING... Apple Fans Didn’t See This One Coming. by Ryan Lum 5 years ago 3.6k Views. It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was SECRETS BEHIND THE SIDEWALK: HOW 3D SIDEWALK ART IS MADE Anamorphosis, a Renaissance-era artistic concept, is a way to create a deformed image that appears in its true shape when viewed in some “unconventional” way.It was originally used to create the spectacular cathedral ceilings we know and adore, but over the last 30 or so years, contemporary artists like Kurt Wenner and Julian Beever have utilized the logic behind it to transform flat MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. CREATIVE GUERRILLA MARKETING The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples. 122 MUST SEE GUERILLA MARKETING EXAMPLES Below you’ll find 122 examples of creative marketing campaigns. For those of you who are unfamiliar with the term, guerrilla marketing, you can find a detailed explanation on our ‘ What is Guerrilla Marketing ‘ page. Here are some other great compilation articles we think you might enjoy! The 80 Best Guerilla Marketing Ideas I’veEver Seen.
EMOTIONS ARE THE KEY TO VIRAL MARKETING They create a video that chronicles the impossible becoming possible, a miracle of sorts. Keep your audience in suspense and let them experience joy, happiness, sadness, hope and countless emotions to become a memorable campaign. 3. Generate Unique Content That is Poignant. When including emotions as a viral video marketingtechnique, you
TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
THE DANGERS OF GUERRILLA MARKETING TACTICS In 2007, a guerrilla marketing stunt by the Adult Swim cartoon channel, owned by CNN’s parent company Turner Broadcasting Systems, backfired when promotional devices placed around Boston sparked a bomb alert. While the troubled stirred by the Boston incident shows the gray area that guerrilla and ambush marketing can occupy, someauthorities
THE ART OF ENGAGEMENT: THE COCA-COLA DIFFERENCE The Art of Engagement: The Coca-Cola Difference. Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out. SECRETS BEHIND THE SIDEWALK: HOW 3D SIDEWALK ART IS MADE Anamorphosis, a Renaissance-era artistic concept, is a way to create a deformed image that appears in its true shape when viewed in some “unconventional” way.It was originally used to create the spectacular cathedral ceilings we know and adore, but over the last 30 or so years, contemporary artists like Kurt Wenner and Julian Beever have utilized the logic behind it to transform flat 10 EXAMPLES OF AUGMENTED REALITY IN RETAIL Here, we take a look at 10 innovative examples of AR in retail: 1. Topshop Kinect Dressing Rooms. Trying on clothes can be pretty off-putting for many shoppers, especially those in a hurry. Always one to test the boundaries of technology, Topshop has NESCAFE USES COFFEE TO CREATE INSTANT CONNECTIONS Nescafe Uses Coffee to Create Instant Connections. Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. THE 80 BEST GUERILLA MARKETING IDEAS I’VE EVER SEEN Images speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it.This form of marketing is desired because it often has a high ROI. Guerrilla marketers are able to make a lasting impression without WHAT IS GUERRILLA MARKETING? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’.The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. 12 MUST SEE 3D PROJECTION MAPPING EXAMPLES 12 MUST SEE Guerrilla 3D Projection Mapping Examples. by Ryan Lum 10 years ago 51.7k Views 41. Comments. It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images onobjects.
4 BAD EXAMPLES OF GUERILLA MARKETING September 2002: Midland Mainline. A guerrilla marketing scheme performed by Midland Mainline, has caused a potential upset amongst the public. An intended targeted mail shot saw thousands of people receiving a promotion who may well feel that they have caused an illegal driving offence on first viewing. EMOTIONS ARE THE KEY TO VIRAL MARKETINGSEE MORE ON CREATIVEGUERRILLAMARKETING.COM TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
VOLVO BALLERINA VIRAL VIDEO STUNT Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to gothrough one tunnel.
APPLE FANS DIDN'T SEE THIS ONE COMING... Apple Fans Didn’t See This One Coming. by Ryan Lum 5 years ago 3.6k Views. It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was SECRETS BEHIND THE SIDEWALK: HOW 3D SIDEWALK ART IS MADE Anamorphosis, a Renaissance-era artistic concept, is a way to create a deformed image that appears in its true shape when viewed in some “unconventional” way.It was originally used to create the spectacular cathedral ceilings we know and adore, but over the last 30 or so years, contemporary artists like Kurt Wenner and Julian Beever have utilized the logic behind it to transform flat MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. THE 80 BEST GUERILLA MARKETING IDEAS I’VE EVER SEEN Images speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it.This form of marketing is desired because it often has a high ROI. Guerrilla marketers are able to make a lasting impression without WHAT IS GUERRILLA MARKETING? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’.The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. 12 MUST SEE 3D PROJECTION MAPPING EXAMPLES 12 MUST SEE Guerrilla 3D Projection Mapping Examples. by Ryan Lum 10 years ago 51.7k Views 41. Comments. It allows buildings to move, transform and even communicate! A new advertising phenomenon is taking the world by storm. 3d Projection Mapping allows marketers and advertisers to create surreal landscapes by projecting images onobjects.
4 BAD EXAMPLES OF GUERILLA MARKETING September 2002: Midland Mainline. A guerrilla marketing scheme performed by Midland Mainline, has caused a potential upset amongst the public. An intended targeted mail shot saw thousands of people receiving a promotion who may well feel that they have caused an illegal driving offence on first viewing. EMOTIONS ARE THE KEY TO VIRAL MARKETINGSEE MORE ON CREATIVEGUERRILLAMARKETING.COM TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
VOLVO BALLERINA VIRAL VIDEO STUNT Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won’t be exciting. The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to gothrough one tunnel.
APPLE FANS DIDN'T SEE THIS ONE COMING... Apple Fans Didn’t See This One Coming. by Ryan Lum 5 years ago 3.6k Views. It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was SECRETS BEHIND THE SIDEWALK: HOW 3D SIDEWALK ART IS MADE Anamorphosis, a Renaissance-era artistic concept, is a way to create a deformed image that appears in its true shape when viewed in some “unconventional” way.It was originally used to create the spectacular cathedral ceilings we know and adore, but over the last 30 or so years, contemporary artists like Kurt Wenner and Julian Beever have utilized the logic behind it to transform flat MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app. CREATIVE GUERRILLA MARKETING The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples. 122 MUST SEE GUERILLA MARKETING EXAMPLES Below you’ll find 122 examples of creative marketing campaigns. For those of you who are unfamiliar with the term, guerrilla marketing, you can find a detailed explanation on our ‘ What is Guerrilla Marketing ‘ page. Here are some other great compilation articles we think you might enjoy! The 80 Best Guerilla Marketing Ideas I’veEver Seen.
EMOTIONS ARE THE KEY TO VIRAL MARKETING They create a video that chronicles the impossible becoming possible, a miracle of sorts. Keep your audience in suspense and let them experience joy, happiness, sadness, hope and countless emotions to become a memorable campaign. 3. Generate Unique Content That is Poignant. When including emotions as a viral video marketingtechnique, you
TOYOTA: PROTECT WHAT'S BEHIND YOU Toyota: Protect What’s Behind You. by Ryan Lum 9 years ago 2.5k Views. Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration withthe marketing
THE DANGERS OF GUERRILLA MARKETING TACTICS In 2007, a guerrilla marketing stunt by the Adult Swim cartoon channel, owned by CNN’s parent company Turner Broadcasting Systems, backfired when promotional devices placed around Boston sparked a bomb alert. While the troubled stirred by the Boston incident shows the gray area that guerrilla and ambush marketing can occupy, someauthorities
THE ART OF ENGAGEMENT: THE COCA-COLA DIFFERENCE The Art of Engagement: The Coca-Cola Difference. Ultimately, a good viral guerrilla marketing campaign promotes a brand or product in an unconventional way that engages customers outside of ineffective, outdated traditional media which has saturated the market and which the general populous has learned to tune out. SECRETS BEHIND THE SIDEWALK: HOW 3D SIDEWALK ART IS MADE Anamorphosis, a Renaissance-era artistic concept, is a way to create a deformed image that appears in its true shape when viewed in some “unconventional” way.It was originally used to create the spectacular cathedral ceilings we know and adore, but over the last 30 or so years, contemporary artists like Kurt Wenner and Julian Beever have utilized the logic behind it to transform flat 10 EXAMPLES OF AUGMENTED REALITY IN RETAIL Here, we take a look at 10 innovative examples of AR in retail: 1. Topshop Kinect Dressing Rooms. Trying on clothes can be pretty off-putting for many shoppers, especially those in a hurry. Always one to test the boundaries of technology, Topshop has NESCAFE USES COFFEE TO CREATE INSTANT CONNECTIONS Nescafe Uses Coffee to Create Instant Connections. Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. MCDONALD'S AUGMENTED REALITY APP SHOWS WHATS INSIDE YOUR MEAL McDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food made famous by Morgan Spurlock’s film, “Supersize me.” Well, DDB Australia is here to help combat that idea with one of their latest campaigns. It’s called the TrackMyMacca app.* Categories
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in Social Media Marketing SCHWEPPES MAKES SMART DRESS THAT SHOWED HOW OFTEN WOMEN GOT GROPED25 Shares1 Comment
by RYAN LUM
Schweppes, a beverage company, partnered with Ogilvy Brazil to create a smart club dress that was outfitted with sensors that records every time the wearer is touched. In a new campaign titled, “The Dress for Respect,” three women wore these dresses to a nightclub in São Paulo to track how often—and with what degree of MoreSubscribe
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in Guerrilla Marketing MCDONALD’S FLIPS IT’S GOLDEN ARCHES FOR INTERNATIONAL WOMEN’SDAY
111 Shares4 Commentsby RYAN LUM
McDonald’s celebrated women on International Women’s Day back in March in the most iconic way, by flipping their famed double arches upside down to make a W. At McDonald’s, over 60% of McDonald’s managers are women. To celebrate women, over 100 female owned McDonald’s stores nationwide flipped their logos, updated their apparel and packaging. To MoreSubscribe
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in Guerrilla Marketing HYUNDAI ECO PARKING, THE FIRST PARKING METER THAT ALLOWS PAYMENT BYRECYCLING
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by RYAN LUM
Plastic pollution is reaching alarming levels with over 9.5 million tons of plastic being dumped into our oceans each year. Reports also show that 87% of the waste accumulated on beaches is due to plastic. Hyundai, an automotive brand, is working to make their vehicles more environmentally friendly. They partnered with Havas PR in Madrid,Spain, More
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in Guerrilla Marketing 3 WAYS VIRTUAL REALITY IS RESHAPING MARKETING28 Shares1 Comment
by CONTRIBUTOR
Virtual reality is finally catching on, and it’s transforming the nature of marketing. The virtual reality market will grow from a compound annual growth rate of 57.8 percent between 2016 and 2022 from $1.37 billion in 2015 to $33.90 billion in 2022, projects Markets and Markets. The growing availability of VR accessories for popular mobileMore
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in Guerrilla Marketing 4 WAYS MERGING GUERRILLA MARKETING WITH YOUR WEB DESIGN CAN BOOST YOURONLINE BRAND
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It’s no secret that web design is an important factor for successfully conducting business online, however many web marketers fall into the trap of creating a stale or even bland web design that fails to captivate the imagination and desire of their website’s visitors. Their goal is to get more web customers by being promotedMore
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in Guerrilla Marketing IS GUERRILLA MARKETING GOOD FOR YOUR BUSINESS?12 Shares
by CONTRIBUTOR
Marketing is too broad to define. Some people think it’s about selling. Partly it is true because that is the ultimate goal of marketing; however, it is more than just selling. It’s about strategies in getting the attention of target customers. Apparently, it is focused on effective advertising more than just effective selling. When we MoreSubscribe
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in Guerrilla Marketing NETFLIX OFFERS DIY DOORBELL COVER THAT ENTERTAINS TRICK-OR-TREATERS70 Shares
by RYAN LUM
Netflix knows that some people would rather stay inside at watch scary movies. They decided to create a do-it-yourself doorbell that entertains trick-or-treaters while you’re busy streaming Netflix. By following the DIY instructions on their makeit.netflix.com landing page, anyone can create a Halloween Doorbell that hangs over your existing one. When trick-or-treaters approach your door, a sensor willMore
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in Guerrilla Marketing GOING GUERILLA: GET INSPIRED BY THE LATEST STREET ART TRENDS15 Shares1 Comment
by ANGELA GOODIN
Using somewhat unconventional methods in the marketing world is always a bit of a risk, but nevertheless tends to be part and parcel of any creative task. Risk taking in this sense is all about discovering innovative methods of capturing and retaining the interest of your target audience, and guerrilla marketing is the perfect way MoreSubscribe
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