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LOGIN | CUB ONLINE
CUB's new B2B online ordering portal helps you place orders and manage your account with CUB. ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay.TERMS OF USE
This Web Site and its contents (“Web Site”) are subject to copyright under Australian law and, under international treaties, the laws of many other countries.CUB MOBILE WALLET
I confirm that my details are correct and I have read the Terms and Conditions.I acknowledge that if my venue does not re-open my purchase shall constitute a donation. ASAHI COMPLETES CUB ACQUISITION About Asahi Beverages. Asahi Beverages is the Oceania regional hub of Asahi Group Holdings, one of Japan’s leading beverage companies. In addition to the Oceania regional hub, Asahi Beverages comprises four trading Business Divisions, namely Carlton & United Breweries, Asahi Lifestyle Beverages which manufactures, markets and distributes a broad portfolio of leading non-alcohol CLUB CONNECT IS A GAME-CHANGER FOR LOCAL SPORTING CLUBS AFL General Manager Game Development Andrew Dillon welcomed Club Connect. “Footy clubs play such an important role in their local communities, not only for players, but for local families, volunteers and the broader community,’’ he said. CUB TO RE-WRITE THE RULES AND LAUNCH ITS FIRST NON 28 Aug CUB to re-write the rules and launch its first non-alcoholic beer: Carlton Zero. 28 August 2018: Carlton & United Breweries is set to shake-up the Australian beer market by releasing the first non-alcoholic beer in the brewery’s 180-year history. ANHEUSER-BUSCH INBEV AGREES TO SELL CARLTON & UNITED 19 Jul Anheuser-Busch InBev Agrees to Sell Carlton & United Breweries to Asahi Group Holdings, Ltd. and Continues to Evaluate a Potential IPO of Budweiser APAC CARLTON & UNITED BREWERIES (CUB)LOGIN Carlton & United Breweries is the most iconic beer company in Australia, with origins dating back to 1824 OUR BRANDS | CARLTON & UNITED BREWERIES (CUB) You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIESLOGIN | CUB ONLINE
CUB's new B2B online ordering portal helps you place orders and manage your account with CUB. ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay.TERMS OF USE
This Web Site and its contents (“Web Site”) are subject to copyright under Australian law and, under international treaties, the laws of many other countries.CUB MOBILE WALLET
I confirm that my details are correct and I have read the Terms and Conditions.I acknowledge that if my venue does not re-open my purchase shall constitute a donation. ASAHI COMPLETES CUB ACQUISITION About Asahi Beverages. Asahi Beverages is the Oceania regional hub of Asahi Group Holdings, one of Japan’s leading beverage companies. In addition to the Oceania regional hub, Asahi Beverages comprises four trading Business Divisions, namely Carlton & United Breweries, Asahi Lifestyle Beverages which manufactures, markets and distributes a broad portfolio of leading non-alcohol CLUB CONNECT IS A GAME-CHANGER FOR LOCAL SPORTING CLUBS AFL General Manager Game Development Andrew Dillon welcomed Club Connect. “Footy clubs play such an important role in their local communities, not only for players, but for local families, volunteers and the broader community,’’ he said. CUB TO RE-WRITE THE RULES AND LAUNCH ITS FIRST NON 28 Aug CUB to re-write the rules and launch its first non-alcoholic beer: Carlton Zero. 28 August 2018: Carlton & United Breweries is set to shake-up the Australian beer market by releasing the first non-alcoholic beer in the brewery’s 180-year history. ANHEUSER-BUSCH INBEV AGREES TO SELL CARLTON & UNITED 19 Jul Anheuser-Busch InBev Agrees to Sell Carlton & United Breweries to Asahi Group Holdings, Ltd. and Continues to Evaluate a Potential IPO of Budweiser APAC ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm HERITAGE | CARLTON & UNITED BREWERIES (CUB) The Foster Brothers pioneer the concept of a cold beer on a hot summer day In 1887, New York-born brothers William and Ralph Foster used an innovative engine-powered refrigeration process to brew Foster's Lager and store it for 60 days at 1.6 degrees Celsius, which aidedfermentation.
FREQUENTLY ASKED QUESTIONS CUB kegs are clearly marked Carlton & United Breweries (CUB) and should be returned. Selling CUB kegs online or otherwise is illegal. Contact CUB Consumer Relations on 1800 007 282 to notify us of any lost or stolen kegs. Alternatively, you can return them to the nearestpub for collection.
TERMS OF USE
This Web Site and its contents (“Web Site”) are subject to copyright under Australian law and, under international treaties, the laws of many other countries. LEADERSHIP | CARLTON & UNITED BREWERIES (CUB) Zoe Solomon General Manager, Legal . Zoe Solomon is the General Manager, Legal for CUB. Zoe joined CUB in 2015 and has held various legal roles spanning all parts of the business – from commercial, corporate, marketing & operations – and now leads the legal team for Australia and New Zealand. BEER LOVERS REJOICE AS RESCHS PILSENER CANS RETURN AFTER 29 Jul Beer lovers rejoice as Reschs Pilsener cans return after 15 years. In a famous victory for beer lovers, the iconic Reschs Silver Bullet cans are returning to NSW bottleshops after a long-running campaign by the Reschs Appreciation Society.. The cans of Reschs Pilsener – named for their distinctive colouring – held a special spot in NSW drinkers’ hearts before they were replaced CARLTON DRAUGHT MERCH STORE GOES LIVE 04 Apr Carlton Draught merch store goes live. Carlton Draught fans will be easier to spot from today as the iconic Australian beer launches a new dedicated heritage merch store online for its loyalfollowers.
ANHEUSER-BUSCH INBEV AGREES TO SELL CARLTON & UNITED 19 Jul Anheuser-Busch InBev Agrees to Sell Carlton & United Breweries to Asahi Group Holdings, Ltd. and Continues to Evaluate a Potential IPO of Budweiser APAC CUB MOVES TO 100% RENEWABLES 19 Mar Carlton & United Breweries moves towards 100 per cent renewable energy. Melbourne, 20 March 2018. Australia’s leading brewer, Carlton & United Breweries (CUB), is today taking a significant step towards sourcing 100 per cent of its electricity from renewables. CARLTON & UNITED BREWERIES (CUB)LOGIN The 1890s depression hit Victoria hard, forcing many breweries to close and leaving those that remained in fierce competition. In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. OUR BRANDS | CARLTON & UNITED BREWERIES (CUB)CARLTON UNITED BREWERIESAUSTRALIA
You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIESLOGIN | CUB ONLINE
CUB's new B2B online ordering portal helps you place orders and manage your account with CUB. ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. Our stable of brands includesglobal
CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm BREWING AUSTRALIA’S BEST BEER STARTS WITH FINDING THE BEST At Carlton & United Breweries, we’re incredibly proud of our rich history and the work we do to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations. We celebrate our differences and similarities as we work together, building on one another’s ideasand efforts.
CUB MOBILE WALLET
I confirm that my details are correct and I have read the Terms and Conditions.I acknowledge that if my venue does not re-open my purchase shall constitute a donation. ASAHI COMPLETES CUB ACQUISITION Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years. Chairman, Asahi Beverages, Peter Margin said: “This is a veryexciting
TERMS OF USE
CUB assumes no responsibility and accepts no liability for the condition or content of third party web sites which may be linked to or accessed from the web site. Except as CUB may specifically direct otherwise, CUB does not authorise the content of those third party web sites. The contents of this Web Site (including all informationcontained
CUB TO RE-WRITE THE RULES AND LAUNCH ITS FIRST NON 28 Aug CUB to re-write the rules and launch its first non-alcoholic beer: Carlton Zero. 28 August 2018: Carlton & United Breweries is set to shake-up the Australian beer market by releasing the first non-alcoholic beer in the brewery’s 180-year history. CARLTON & UNITED BREWERIES (CUB)LOGIN The 1890s depression hit Victoria hard, forcing many breweries to close and leaving those that remained in fierce competition. In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. OUR BRANDS | CARLTON & UNITED BREWERIES (CUB)CARLTON UNITED BREWERIESAUSTRALIA
You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIESLOGIN | CUB ONLINE
CUB's new B2B online ordering portal helps you place orders and manage your account with CUB. ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. Our stable of brands includesglobal
CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm BREWING AUSTRALIA’S BEST BEER STARTS WITH FINDING THE BEST At Carlton & United Breweries, we’re incredibly proud of our rich history and the work we do to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations. We celebrate our differences and similarities as we work together, building on one another’s ideasand efforts.
CUB MOBILE WALLET
I confirm that my details are correct and I have read the Terms and Conditions.I acknowledge that if my venue does not re-open my purchase shall constitute a donation. ASAHI COMPLETES CUB ACQUISITION Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years. Chairman, Asahi Beverages, Peter Margin said: “This is a veryexciting
TERMS OF USE
CUB assumes no responsibility and accepts no liability for the condition or content of third party web sites which may be linked to or accessed from the web site. Except as CUB may specifically direct otherwise, CUB does not authorise the content of those third party web sites. The contents of this Web Site (including all informationcontained
CUB TO RE-WRITE THE RULES AND LAUNCH ITS FIRST NON 28 Aug CUB to re-write the rules and launch its first non-alcoholic beer: Carlton Zero. 28 August 2018: Carlton & United Breweries is set to shake-up the Australian beer market by releasing the first non-alcoholic beer in the brewery’s 180-year history. OUR BRANDS | CARLTON & UNITED BREWERIES (CUB) You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIES ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm HERITAGE | CARLTON & UNITED BREWERIES (CUB) In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. CUB quickly became a success by taking a scientific approach to brewing, resulting in better flavours and greater consistency. Carlton Brewery staff CULTURE | CARLTON & UNITED BREWERIES (CUB) Culture Our Dream. Connecting people for a better Australia. We’re incredibly proud of our rich history and the work we do at CUB as we endeavour to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations. ASAHI COMPLETES CUB ACQUISITION Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years. Chairman, Asahi Beverages, Peter Margin said: “This is a veryexciting
GRADUATE PROGRAMS
Graduate Programs. Our Graduate Program is now run by our parent company, Asahi Beverages, and we’ll have loads more info to share in March 2021. So do pop back in to check it out, or complete the Expression of Interest form and we will be in touch when our program launches in 2021! Contact our Talent Team. This form is protected byreCAPTCHA
BETTER WORLD
Better World. While our Dream at Carlton & United Breweries is connecting people for a better Australia, we believe it’s possible to help create a better world too. One that is cleaner, greener and more sustainable. One that is safer because all people drink responsibly. We are committed to using our scale, resources, andability to bring
LEADERSHIP | CARLTON & UNITED BREWERIES (CUB) Leadership. Peter Filipovic is the CEO of CUB. Prior to this, Peter was the Business Unit President for Australia, and CUB Sales Director. Peter has held a variety of roles within the company since joining as a tax graduate in 1997, including Sales Director On Premise, Commercial Finance Director and General Manager of Taxation. CUB PARTNERS WITH BEVCHAIN 11 Jul CUB announces BevChain as logistics partner. Carlton & United Breweries, Australia’s leading brewer, has expanded its business with Linfox, by awarding Linfox subsidiary BevChain a long-term contract for warehousing and metropolitan delivery services at Truganina in Victoria, Rosehill in New South Wales, Heathwood in Queensland, and Abbotsford in Victoria. CARLTON & UNITED BREWERIES (CUB)LOGIN The 1890s depression hit Victoria hard, forcing many breweries to close and leaving those that remained in fierce competition. In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. OUR BRANDS | CARLTON & UNITED BREWERIES (CUB)CARLTON UNITED BREWERIESAUSTRALIA
You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIESLOGIN | CUB ONLINE
CUB's new B2B online ordering portal helps you place orders and manage your account with CUB. ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. Our stable of brands includesglobal
CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm BREWING AUSTRALIA’S BEST BEER STARTS WITH FINDING THE BEST At Carlton & United Breweries, we’re incredibly proud of our rich history and the work we do to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations. We celebrate our differences and similarities as we work together, building on one another’s ideasand efforts.
CUB MOBILE WALLET
I confirm that my details are correct and I have read the Terms and Conditions.I acknowledge that if my venue does not re-open my purchase shall constitute a donation. ASAHI COMPLETES CUB ACQUISITION Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years. Chairman, Asahi Beverages, Peter Margin said: “This is a veryexciting
TERMS OF USE
CUB assumes no responsibility and accepts no liability for the condition or content of third party web sites which may be linked to or accessed from the web site. Except as CUB may specifically direct otherwise, CUB does not authorise the content of those third party web sites. The contents of this Web Site (including all informationcontained
CUB TO RE-WRITE THE RULES AND LAUNCH ITS FIRST NON 28 Aug CUB to re-write the rules and launch its first non-alcoholic beer: Carlton Zero. 28 August 2018: Carlton & United Breweries is set to shake-up the Australian beer market by releasing the first non-alcoholic beer in the brewery’s 180-year history. CARLTON & UNITED BREWERIES (CUB)LOGIN The 1890s depression hit Victoria hard, forcing many breweries to close and leaving those that remained in fierce competition. In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. OUR BRANDS | CARLTON & UNITED BREWERIES (CUB)CARLTON UNITED BREWERIESAUSTRALIA
You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIESLOGIN | CUB ONLINE
CUB's new B2B online ordering portal helps you place orders and manage your account with CUB. ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. Our stable of brands includesglobal
CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm BREWING AUSTRALIA’S BEST BEER STARTS WITH FINDING THE BEST At Carlton & United Breweries, we’re incredibly proud of our rich history and the work we do to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations. We celebrate our differences and similarities as we work together, building on one another’s ideasand efforts.
CUB MOBILE WALLET
I confirm that my details are correct and I have read the Terms and Conditions.I acknowledge that if my venue does not re-open my purchase shall constitute a donation. ASAHI COMPLETES CUB ACQUISITION Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years. Chairman, Asahi Beverages, Peter Margin said: “This is a veryexciting
TERMS OF USE
CUB assumes no responsibility and accepts no liability for the condition or content of third party web sites which may be linked to or accessed from the web site. Except as CUB may specifically direct otherwise, CUB does not authorise the content of those third party web sites. The contents of this Web Site (including all informationcontained
CUB TO RE-WRITE THE RULES AND LAUNCH ITS FIRST NON 28 Aug CUB to re-write the rules and launch its first non-alcoholic beer: Carlton Zero. 28 August 2018: Carlton & United Breweries is set to shake-up the Australian beer market by releasing the first non-alcoholic beer in the brewery’s 180-year history. OUR BRANDS | CARLTON & UNITED BREWERIES (CUB) You must be of legal drinking age to enter this site. Submit. Remember me next time I visit. CARLTON & UNITED BREWERIES ABOUT CARLTON & UNITED BREWERIES Carlton & United Breweries is a proud part of the Asahi Beverages family. Carlton & United Breweries brews Australia’s most iconic and loved beers, including Victoria Bitter, Carlton Draught, Great Northern, Pure Blonde, Carlton Dry, Melbourne Bitter, Crown Lager, Cascade Premium Light and Matilda Bay. CONTACT | CARLTON & UNITED BREWERIES (CUB) Want to contact us? Check out these frequently asked questions first. Business Hours: Mon - Fri 9am - 5pm HERITAGE | CARLTON & UNITED BREWERIES (CUB) In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. CUB quickly became a success by taking a scientific approach to brewing, resulting in better flavours and greater consistency. Carlton Brewery staff CULTURE | CARLTON & UNITED BREWERIES (CUB) Culture Our Dream. Connecting people for a better Australia. We’re incredibly proud of our rich history and the work we do at CUB as we endeavour to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations. ASAHI COMPLETES CUB ACQUISITION Asahi Beverages is delighted to announce that it has completed the acquisition of Carlton & United Breweries and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years. Chairman, Asahi Beverages, Peter Margin said: “This is a veryexciting
GRADUATE PROGRAMS
Graduate Programs. Our Graduate Program is now run by our parent company, Asahi Beverages, and we’ll have loads more info to share in March 2021. So do pop back in to check it out, or complete the Expression of Interest form and we will be in touch when our program launches in 2021! Contact our Talent Team. This form is protected byreCAPTCHA
BETTER WORLD
Better World. While our Dream at Carlton & United Breweries is connecting people for a better Australia, we believe it’s possible to help create a better world too. One that is cleaner, greener and more sustainable. One that is safer because all people drink responsibly. We are committed to using our scale, resources, andability to bring
LEADERSHIP | CARLTON & UNITED BREWERIES (CUB) Leadership. Peter Filipovic is the CEO of CUB. Prior to this, Peter was the Business Unit President for Australia, and CUB Sales Director. Peter has held a variety of roles within the company since joining as a tax graduate in 1997, including Sales Director On Premise, Commercial Finance Director and General Manager of Taxation. CUB PARTNERS WITH BEVCHAIN 11 Jul CUB announces BevChain as logistics partner. Carlton & United Breweries, Australia’s leading brewer, has expanded its business with Linfox, by awarding Linfox subsidiary BevChain a long-term contract for warehousing and metropolitan delivery services at Truganina in Victoria, Rosehill in New South Wales, Heathwood in Queensland, and Abbotsford in Victoria. __ Toggle navigation* About
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AN ICONIC BEER COMPANY WITH ORIGINS DATING BACK TO 1832 AT THE FOREFRONT OF AUSTRALIA'S INNOVATION EFFORTS BUILT ON A FOUNDATION OF PEOPLEprev
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CAREERS
BEING THE BEST BEER COMPANY STARTS WITH FINDING AND DEVELOPING THEBEST PEOPLE
LEARN ON THE JOB AND JUMP IN THE DEEP END SET AMBITIOUS GOALS, GROW AND MAKE AN IMPACT DEMONSTRATE FLEXIBILITY AND ADAPT TO NEW ENVIRONMENTSSEARCH OPEN ROLES
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SUSTAINABILITY
Reducing our impact on the environment to help make Australia cleaner, greener and sustainableView all __
HERITAGE
CUB IS ONE OF THE MOST ICONIC BEER COMPANIES IN AUSTRALIA WITH OUR HISTORY DATING BACK TO 18321832
1854
1864
1870
1887
1907
1930s
1931
1939
1958
1967
1972
1988
2004
2010
2016
PETER DEGRAVES CREATES A TASTY ALTERNATIVE TO IMPORTED LIQUORS WITH TASMANIA'S PRISTINE RESOURCES In the early 19th century there were very few breweries in Australia, so people drank expensive imported brands from England or ‘rot-gut’ liquors - said to send men mad. Peter Degraves was a fixer; he devised a way to divert fresh water to Hobart town and even submitted plans for improving a Hobart jail during his incarceration there in 1826. Although these two plans failed, Degraves’ plans for a brewery that produced ‘genuine beer … beer that cannot be excelled in this colony’ succeeded and Cascade Brewery Co. was born in 1832. Degraves used the sparkling fresh mountain water from the cascades as well as Tasmania’s quality hops to create the first great Australian beer. Cascade Brewery Co. was born in 1832 THOMAS AITKEN DISCOVERS HOW TO QUENCH A HARD EARNED THIRST In 1854 Thomas Aitken founded the Victoria Brewery and became famous for his award winning bitter ales, brewed to provide refreshment in the harsh Australian climate. Aitken’s Victoria Bitter Ale quickly became a popular drink for thirsty miners drawn to Victoria during thegold rush.
Victoria Brewery, 1870 featuring the Clydesdales IMMIGRANT EDWARD LATHAM BUYS A BREWERY IN CARLTON AND FOUNDS AN EMPIRE Latham didn’t have any brewing experience but he knew a good opportunity when he saw one, so he bought the Bouverie St operation in 1864 and renamed it Carlton Brewery. For his head brewer, Latham hired Gisborne-born Alfred Terry who had the magic touch when it came to brewing palatable, bright and clear beer which preserved well. Terry’s lighter colonial beers were much easier to drink in the Australian heat than the heavy European imports and soon barrels of freshly brewed Carlton Ale were being transported by Clydesdale to hotels throughout the city. Carlton Brewery 1867-1868 THE CARLTON BREWERY FIRE BRIGADE BECOMES A COMMUNITY LEADER In the 19th century, most buildings in Melbourne were made of wood and although fires were common, there was no official fire brigade. Carlton Brewery decided to pitch in and quickly developed a brigade made up of volunteer brewery workers. The Carlton Brewery Fire Brigade was one of Melbourne’s best and most efficient; it’s said that they could have an engine horsed and ready within 40 seconds of the fire alarm sounding. The brigade was also innovative; brigade leader and head brewer Alfred Terry invented a safer type of ‘jump sheet’ to break the fall of people jumping out of the windows of burningbuildings.
Carlton Fire Brigade No. 5 Station THE FOSTER BROTHERS PIONEER THE CONCEPT OF A COLD BEER ON A HOT SUMMERDAY
In 1887, New York-born brothers William and Ralph Foster used an innovative engine-powered refrigeration process to brew Foster's Lager and store it for 60 days at 1.6 degrees Celsius, which aided fermentation. Foster’s Lager premiered in Melbourne on 1 February 1889 (the city’s hottest month). In an ingenious marketing ploy, any hotel that agreed to sell Foster’s received a free supply of ice and the concept of drinking a cold beer on a summer's day (up until this point beer was consumed at room temperature) quickly caught on. Foster's Lager, Melbourne LOCAL BREWERIES UNITE IN TOUGH ECONOMIC TIMES TO CREATE CUB The economic depression of the 1890s hit Victoria hard and forced many breweries to close whilst the remaining companies became locked in a fierce price competition. In 1907 the Foster’s, Carlton, Victoria, Shamrock, McCracken and Castlemaine breweries decided that the only way to survive was to band together and Carlton & United Breweries (CUB) was formed. CUB quickly became a success by taking a scientific approach to brewing, resulting in better flavours and greater consistency. Carlton Brewery staff in 1907 CUB BECOMES THE EMPLOYER OF CHOICE FOR FOOTBALLERS It’s been said that at any time in the 1930s CUB could have fielded a mighty football team, such was its popularity as an employer for players. At one point, there were so many Collingwood footballers employed at the brewery that a ban was put on employing players from that particular club! Carlton Brewery also employed Charlie Pannam, the first VFL player to reach 100 games and Richmond’s first captain in its inaugural VFL season. Carlton Brewery workers in the 1930s THE GREAT NORTHERN BREWERY IN CAIRNS JOINS THE CUB FAMILY Melbourne-brewed beer had been shipped to north Queensland since the turn of the century but it was difficult to maintain quality, and wharf labourers as well as railway men often drilled holes in the barrels to steal their share of beer. It became easier for CUB to brew locally so they bought the then struggling Great Northern Brewery and steered it through the Great Depression. The Great Northern Brewery c. 1930s CUB BOLSTERS MORALE DURING WARTIME During World War II, beer was rationed in Australia so Foster's and VB could be sent to troops stationed in Australia and overseas. It was said that a simple bottle of Foster’s would do more for morale than anything except a War Office message that you were to be shipped homeon the next boat.
Australian troops enjoy a VB CUB INTRODUCES CANNED BEER TO AUSTRALIA CUB was the first Australian brewer to trial beer in a can with both Foster’s and VB. Over 2 million cans sold in the first month. Original Fosters and VB cans CARLTON DRAUGHT PUTS BOTTLED BEER BACK IN THE GAME Canned beer took over in a big way after it was introduced, so much so that bottled Carlton brands disappeared altogether for a while until Carlton Draught was officially named and introduced as packagedbeer in 1967.
THE INTRODUCTION OF STUBBIES MAKES DRINKING BEER FROM BOTTLESCONVENIENT
With the rise in popularity of steel cans the glass industry had to innovate, and their answer was the stubbie. Stubbies were originally named steinies because they resembled the traditional German beer stein. These bottles could be packed into smaller spaces for transport, weighed less and had fewer instances of breakage, making them perfect for transporting beer across large distances to thirsty towns all around the country. Carlton Draught packaged beer in 1967 VB ACHIEVES ITS ULTIMATE FORM The first VB stubby is released. On the inspection line at the Abbotsford Brewery POWERS BREWERY COMMENCES PRODUCTION AT YATALA IN QUEENSLAND Today Yatala is CUB’s most efficient brewery. It produces 3.8 million hectolitres of beer every year (the equivalent of over 42 million slabs!) and has been a world leader in water efficiency forover a decade.
Yatala Brewery
WE CUT THE CARBS BUT KEEP THE FLAVOUR WITH PURE BLONDE CUB launched Pure Blonde - pioneering the low carbohydrate beer category in Australia.Pure Blonde
CUB BOTTLES THE TASTE OF QUEENSLAND WITH GREAT NORTHERN Back when it opened in 1924, the Great Northern Brewing Co. brewed beer for locals, by locals. In 2010, CUB revived the Cairns icon to offer Australia a taste of the north with a super crisp, full strength lager that cuts right through the tropical heat. The beer from up here CUB TAKES ITS RIGHTFUL PLACE AS PART OF A GLOBAL BREWING COMPANY CUB joined the AB InBev family in 2016, cementing its status as the world's leading brewer.Corona Extra
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