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DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter MORE THAN AN ANTHEM. MORE THAN AN ANTHEM “Lift Ev’ry Voice and Sing” are the first five words to an anthem I’ve known my whole life; many people were probably introduced to this song during one of the most historic musical performances of our time, Beychella.If you are not familiar, “Lift Ev’ry Voice and Sing” is historically known as the Black National Anthem, and is often taught in schools, churches, cultural centers OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world.DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter MORE THAN AN ANTHEM. MORE THAN AN ANTHEM “Lift Ev’ry Voice and Sing” are the first five words to an anthem I’ve known my whole life; many people were probably introduced to this song during one of the most historic musical performances of our time, Beychella.If you are not familiar, “Lift Ev’ry Voice and Sing” is historically known as the Black National Anthem, and is often taught in schools, churches, cultural centers OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. ASK GEN Z: 2020 TREND PREDICTIONS As the decade comes to an end, we asked our Gen Zers to share one trend prediction they have for the world in 2020. Another decade has come and gone. In the last 10 years we saw the rise of Instagram, the influencer, the meme economy, new technological feats, Baby Yoda, and more. But most importantly (in our eyes), was the emergence of Gen Zas
CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter 10 OF OUR FAVORITE MOVIES BY ASIAN AMERICAN CREATORS When Crazy Rich Asians came out in 2018, I remember doing a double take (and fact checking) every article that said it was the first movie in 25 years to have an all-Asian cast and an Asian-American lead. First in my lifetime was the thought that kept running through my head.. While there’s no doubt that the premier of Crazy Rich Asians was a major step toward representation and visibility LOVE REDDIT? GREAT. YOU’LL DO WELL HERE. According to Reddit’s general manager and former community manager, Erik Martin, “It’s a site where an unspoken etiquette reigns.”. But it’s not just about knowing how to use the lingo, like OP (“original poster”) or TIL (“today I learned”) — it’s about nailing the internal cultural cues, quirks and in BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
CELEBRATING BLACK HISTORY THROUGH A READING CHALLENGE Throughout the year, some books brought me to tears, like Men We Reaped by Jesmyn Ward, that uncovers the deaths of five important men in her life.Her story went far behind looking at black men as just statistics, she showed the detrimental effects of systemic racism on apersonal level.
MEET THE TEAM: SOPHIE KRIEGER. A D1A ALUMNAE, SOPHIE JOINS About Sophie. Sophie embarked on her public relations career as an intern here at Day One before she joined the team full-time. She assisted the team with a wide array of projects and gained hands on experience working events, conducting influencer outreach, managing social media campaigns and client launches. #TBT FOREVER. NOSTALGIA MARKETING: WHY EVERYTHING… Back then the images associated with #TBT and #FBF tags were taken before social media even existed. More often now, though, they’re recent memories, making the exercise strangely indicative of the important role short-term nostalgia plays in our perpetually plugged-in lives. Nostalgia marketing isn’t just being aimed atmillenials, though.
DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ASK GEN Z: 2020 TREND PREDICTIONS ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new).DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ASK GEN Z: 2020 TREND PREDICTIONS ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. THE FUTURE OF EXPERIENTIAL EVENTS Credit: Fenty on Instagram Vibe, atmosphere, energy — whatever people want to call it — is essential to events. It’s a je ne sais quoi that involves tactics that are often tangible, sometimes measurable, and always unique.Right now, but likely also for many months ahead, events need to be largely digital first. ASKGENZ: QUARANTINE EDITION. IN THE WAKE OF COVID-19, WE Credit: Rebecca Jennings, Vox Headspace. Anxiety and fear related to Coronavirus is hitting Gen Z especially hard. According to GlobalWebIndex, 28% of Gen Z, more than any other generation, are concerned about their mental wellbeing in this time.This is especially true in New York, the current epicenter of the crisis. BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail 10 OF OUR FAVORITE MOVIES BY ASIAN AMERICAN CREATORS When Crazy Rich Asians came out in 2018, I remember doing a double take (and fact checking) every article that said it was the first movie in 25 years to have an all-Asian cast and an Asian-American lead. First in my lifetime was the thought that kept running through my head.. While there’s no doubt that the premier of Crazy Rich Asians was a major step toward representation and visibility MEET THE TEAM: AMELIA BANKS. OUR NEWEST RESIDENT SCUBA Day One Firsts. First job: A dishwasher at my local cafe in Sydney! First word: Dada apparently. Although I have an inkling Dad’s fibbing about this one. First car: A red Mazda 3 First album you ever bought: Five — they were my first concert too! First childhood fear: Spiders.You’d think living in Australia would make you immune, but I’m still terrified of them MEET THE TEAM: LUIS PALENCIA. HE ALSO HOSTS A PODCAST FOR Luis is excited to join Day One as a Senior Designer. Luis is a Venezuelan based in Brooklyn, NY. He started working at agencies and design studios in his country back in 2008. Moved to the United HEALTH IS WEALTH. DISCUSSING PERSONAL HEALTH HASN’T… Discussing personal health hasn’t always been the most popular topic of conversation, as it was considered not socially acceptable. One’s relationship with their own wellness — whether it SOCIAL MEDIA: THE MODERN REAR WINDOW Lauren Sachs. Follow. Feb 23, 2018 · 3 min read. In Alfred Hitchcock’s 1954 classic Rear Window, Jimmy Stewart stars as Jeff, a photographer who is confined to a wheelchair after he breaks his leg. Cooped up in his apartment with nothing to do, Jeff turns his attention to the happenings outside his rear window, which looks outonto a
DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ASK GEN Z: 2020 TREND PREDICTIONS ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new).DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ASK GEN Z: 2020 TREND PREDICTIONS ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. THE FUTURE OF EXPERIENTIAL EVENTS Credit: Fenty on Instagram Vibe, atmosphere, energy — whatever people want to call it — is essential to events. It’s a je ne sais quoi that involves tactics that are often tangible, sometimes measurable, and always unique.Right now, but likely also for many months ahead, events need to be largely digital first. ASKGENZ: QUARANTINE EDITION. IN THE WAKE OF COVID-19, WE Credit: Rebecca Jennings, Vox Headspace. Anxiety and fear related to Coronavirus is hitting Gen Z especially hard. According to GlobalWebIndex, 28% of Gen Z, more than any other generation, are concerned about their mental wellbeing in this time.This is especially true in New York, the current epicenter of the crisis. BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail 10 OF OUR FAVORITE MOVIES BY ASIAN AMERICAN CREATORS When Crazy Rich Asians came out in 2018, I remember doing a double take (and fact checking) every article that said it was the first movie in 25 years to have an all-Asian cast and an Asian-American lead. First in my lifetime was the thought that kept running through my head.. While there’s no doubt that the premier of Crazy Rich Asians was a major step toward representation and visibility MEET THE TEAM: AMELIA BANKS. OUR NEWEST RESIDENT SCUBA Day One Firsts. First job: A dishwasher at my local cafe in Sydney! First word: Dada apparently. Although I have an inkling Dad’s fibbing about this one. First car: A red Mazda 3 First album you ever bought: Five — they were my first concert too! First childhood fear: Spiders.You’d think living in Australia would make you immune, but I’m still terrified of them MEET THE TEAM: LUIS PALENCIA. HE ALSO HOSTS A PODCAST FOR Luis is excited to join Day One as a Senior Designer. Luis is a Venezuelan based in Brooklyn, NY. He started working at agencies and design studios in his country back in 2008. Moved to the United HEALTH IS WEALTH. DISCUSSING PERSONAL HEALTH HASN’T… Discussing personal health hasn’t always been the most popular topic of conversation, as it was considered not socially acceptable. One’s relationship with their own wellness — whether it SOCIAL MEDIA: THE MODERN REAR WINDOW Lauren Sachs. Follow. Feb 23, 2018 · 3 min read. In Alfred Hitchcock’s 1954 classic Rear Window, Jimmy Stewart stars as Jeff, a photographer who is confined to a wheelchair after he breaks his leg. Cooped up in his apartment with nothing to do, Jeff turns his attention to the happenings outside his rear window, which looks outonto a
DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter ASK GEN Z: 2020 TREND PREDICTIONS MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new).DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter ASK GEN Z: 2020 TREND PREDICTIONS MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MEET THE TEAM: AMELIA BANKS. OUR NEWEST RESIDENT SCUBA Day One Firsts. First job: A dishwasher at my local cafe in Sydney! First word: Dada apparently. Although I have an inkling Dad’s fibbing about this one. First car: A red Mazda 3 First album you ever bought: Five — they were my first concert too! First childhood fear: Spiders.You’d think living in Australia would make you immune, but I’m still terrified of them ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. MEET THE TEAM: TORIANE AGOSTINO. SHE’S A BOOKWORM AND A First album you ever bought: Remember cassette tapes? I had multiple Spice Girls cassettes, before graduating to a Britney Spears CD Favorite TV show: Currently watching Orange Is MEET THE TEAM: LUIS PALENCIA. HE ALSO HOSTS A PODCAST FOR Luis is excited to join Day One as a Senior Designer. Luis is a Venezuelan based in Brooklyn, NY. He started working at agencies and design studios in his country back in 2008. Moved to the United THE OFFICE’S ENDLESS APPEAL. I THINK THE FIRST TIME I The Office has been able to create an internet fandom that spans across platforms and cultures.I’ve found quotes and iconic scenes from the show fall into my daily vernacular, joined the r/DunderMifflin subreddit, and even purchased merchandise related to the show. r/DunderMifflin has definitely been a space where I’m able to find relatable content and other users who are just like me WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. SOCIAL MEDIA: THE MODERN REAR WINDOW Jeff’s voyeuristic tendencies in Rear Window. Because this is Hitchcock, Rear Window explores Jeff’s voyeurism in an eerie, suspenseful way, but as someone who has always been interested in people’s stories and understanding the world around me, I felt a kinship to him.Jeff simply wants to know more, to feel close to people and, ultimately to help, and so do I. THE RISE OF NICHE SOCIAL MEDIA COMMUNITIES Sep 7, 2018 · 3 min read. Niche social media communities, such as Facebook Groups (#client), have recently been on the rise. As social media has evolved over the last two decades, it’s changed how people communicate. From the late 1990s — late 2000s, instant messaging on platforms like AOL Instant Messenger popularized one-on-one HEALTH IS WEALTH. DISCUSSING PERSONAL HEALTH HASN’T… Discussing personal health hasn’t always been the most popular topic of conversation, as it was considered not socially acceptable. One’s relationship with their own wellness — whether itDAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter ASK GEN Z: 2020 TREND PREDICTIONS MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new).DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter ASK GEN Z: 2020 TREND PREDICTIONS MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
MEET THE TEAM: ANDREW BURKE. HE’S FROM PUNXSUTAWNEY, PA First childhood fear: Being pulled into a mirror by my evil twin or quicksand First phone: Nokia 3310; aka the “Snake” phone.I also spent more of my allowance on phone covers than I care to admit. Fun Facts. Currently Reading: “Tribe” and “The Dhandho Investor” THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MEET THE TEAM: AMELIA BANKS. OUR NEWEST RESIDENT SCUBA Day One Firsts. First job: A dishwasher at my local cafe in Sydney! First word: Dada apparently. Although I have an inkling Dad’s fibbing about this one. First car: A red Mazda 3 First album you ever bought: Five — they were my first concert too! First childhood fear: Spiders.You’d think living in Australia would make you immune, but I’m still terrified of them ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. MEET THE TEAM: TORIANE AGOSTINO. SHE’S A BOOKWORM AND A First album you ever bought: Remember cassette tapes? I had multiple Spice Girls cassettes, before graduating to a Britney Spears CD Favorite TV show: Currently watching Orange Is MEET THE TEAM: LUIS PALENCIA. HE ALSO HOSTS A PODCAST FOR Luis is excited to join Day One as a Senior Designer. Luis is a Venezuelan based in Brooklyn, NY. He started working at agencies and design studios in his country back in 2008. Moved to the United THE OFFICE’S ENDLESS APPEAL. I THINK THE FIRST TIME I The Office has been able to create an internet fandom that spans across platforms and cultures.I’ve found quotes and iconic scenes from the show fall into my daily vernacular, joined the r/DunderMifflin subreddit, and even purchased merchandise related to the show. r/DunderMifflin has definitely been a space where I’m able to find relatable content and other users who are just like me WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. SOCIAL MEDIA: THE MODERN REAR WINDOW Jeff’s voyeuristic tendencies in Rear Window. Because this is Hitchcock, Rear Window explores Jeff’s voyeurism in an eerie, suspenseful way, but as someone who has always been interested in people’s stories and understanding the world around me, I felt a kinship to him.Jeff simply wants to know more, to feel close to people and, ultimately to help, and so do I. THE RISE OF NICHE SOCIAL MEDIA COMMUNITIES Sep 7, 2018 · 3 min read. Niche social media communities, such as Facebook Groups (#client), have recently been on the rise. As social media has evolved over the last two decades, it’s changed how people communicate. From the late 1990s — late 2000s, instant messaging on platforms like AOL Instant Messenger popularized one-on-one HEALTH IS WEALTH. DISCUSSING PERSONAL HEALTH HASN’T… Discussing personal health hasn’t always been the most popular topic of conversation, as it was considered not socially acceptable. One’s relationship with their own wellness — whether itDAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world.DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. WHAT IS WE HEART IT AND WHO SHOULD CARE We Heart It is a social image sharing and curation site. Similar to Pinterest, users create collections and share images from other users. The difference is in the audience. In its success, Pinterest has entered the relative mainstream, and moms are a common demographic on the site. As teen girls have no interest in being on the same social HOW COOL IS THE INTERNET? MUSIC VIDEO EDITION How Cool Is the Internet? Music Video Edition. Once a month, the creative strategy team gathers to share their thoughts on the latest and greatest trends happening on the World Wide Web. It’s an opportunity to share new insights, resurface old ones, and spark a ASK GEN Z: 2020 TREND PREDICTIONS As the decade comes to an end, we asked our Gen Zers to share one trend prediction they have for the world in 2020. Another decade has come and gone. In the last 10 years we saw the rise of Instagram, the influencer, the meme economy, new technological feats, Baby Yoda, and more. But most importantly (in our eyes), was the emergence of Gen Zas
10 OF OUR FAVORITE MOVIES BY ASIAN AMERICAN CREATORS When Crazy Rich Asians came out in 2018, I remember doing a double take (and fact checking) every article that said it was the first movie in 25 years to have an all-Asian cast and an Asian-American lead. First in my lifetime was the thought that kept running through my head.. While there’s no doubt that the premier of Crazy Rich Asians was a major step toward representation and visibility MEET THE TEAM: BRIAN TSAO. ASK HIM ABOUT ANY COOKING SHOW A true legend. Guilty pleasure: On the couch binge-watching any food show (Top Chef, Masterchef, etc) while eating at the same time Spirit animal: A bear Other fun facts: After being born in New York and living there for 10 years, I moved to Singapore and spent eight years there prior to coming back to the USA for college. THE FUTURE OF THE STREAMING CYCLE It’s 2009 and a 12-year-old Andy is tip-toeing through a maze of noisy floorboards, my eyes on the expansive case of DVDs in the study. I immediately go for the stack of Friends cases, every season within arms reach. As I watch, I find myself daydreaming about my own future as a 20-something facing obstacles in life and love in the city that never sleeps, complete with a predictable laugh-track. ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail SOCIAL MEDIA: THE MODERN REAR WINDOW Jeff’s voyeuristic tendencies in Rear Window. Because this is Hitchcock, Rear Window explores Jeff’s voyeurism in an eerie, suspenseful way, but as someone who has always been interested in people’s stories and understanding the world around me, I felt a kinship to him.Jeff simply wants to know more, to feel close to people and, ultimately to help, and so do I. WHAT INSTAGRAM’S “PAID PARTNERSHIP WITH” MEANS FOR YOU Image from business.instagram.com. This week, Instagram announced a rollout of their new “Paid partnership with” tagging and insights tool, which: Gives creators a uniform way to tag partnerships, Tracks campaign data, Helps consumers identify partnership content, Gives copywriters a respite from attempting to finesse #ad into captioncopy.
I WANT TO DANCE WITH SOMEBODY. AMATEUR DANCING IS LEADING Atoms For Peace’s 2013 video for “Ingenue,” also combines the adept and the untrained: In it, Atoms For Peace’s lead singer, Thom Yorke, cuts a rug with professional dancer Fukiko Takase. In “Ingenue,” choreographer Wayne McGregor takes a different approach to their disparate educations: lassoing the unaffected joy in Yorke’s amateur movement as a foundation for the pair’sDAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world.DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. CAPITALIZING ON CULTURAL MOMENTS. HOW TO WIN IN REAL-TIME IKEA’s FRAKTA Ad. In order for this ad to be relevant, IKEA had to jump on the opportunity quickly. Johan Holgrem, creative director of IKEA’s agency partner ACNE said, “I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.”. Whether a brand plans ahead or notices a trend in real-time, it is important to filter WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. WHAT IS WE HEART IT AND WHO SHOULD CARE We Heart It is a social image sharing and curation site. Similar to Pinterest, users create collections and share images from other users. The difference is in the audience. In its success, Pinterest has entered the relative mainstream, and moms are a common demographic on the site. As teen girls have no interest in being on the same social HOW COOL IS THE INTERNET? MUSIC VIDEO EDITION How Cool Is the Internet? Music Video Edition. Once a month, the creative strategy team gathers to share their thoughts on the latest and greatest trends happening on the World Wide Web. It’s an opportunity to share new insights, resurface old ones, and spark a ASK GEN Z: 2020 TREND PREDICTIONS As the decade comes to an end, we asked our Gen Zers to share one trend prediction they have for the world in 2020. Another decade has come and gone. In the last 10 years we saw the rise of Instagram, the influencer, the meme economy, new technological feats, Baby Yoda, and more. But most importantly (in our eyes), was the emergence of Gen Zas
10 OF OUR FAVORITE MOVIES BY ASIAN AMERICAN CREATORS When Crazy Rich Asians came out in 2018, I remember doing a double take (and fact checking) every article that said it was the first movie in 25 years to have an all-Asian cast and an Asian-American lead. First in my lifetime was the thought that kept running through my head.. While there’s no doubt that the premier of Crazy Rich Asians was a major step toward representation and visibility MEET THE TEAM: BRIAN TSAO. ASK HIM ABOUT ANY COOKING SHOW A true legend. Guilty pleasure: On the couch binge-watching any food show (Top Chef, Masterchef, etc) while eating at the same time Spirit animal: A bear Other fun facts: After being born in New York and living there for 10 years, I moved to Singapore and spent eight years there prior to coming back to the USA for college. THE FUTURE OF THE STREAMING CYCLE It’s 2009 and a 12-year-old Andy is tip-toeing through a maze of noisy floorboards, my eyes on the expansive case of DVDs in the study. I immediately go for the stack of Friends cases, every season within arms reach. As I watch, I find myself daydreaming about my own future as a 20-something facing obstacles in life and love in the city that never sleeps, complete with a predictable laugh-track. ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail SOCIAL MEDIA: THE MODERN REAR WINDOW Jeff’s voyeuristic tendencies in Rear Window. Because this is Hitchcock, Rear Window explores Jeff’s voyeurism in an eerie, suspenseful way, but as someone who has always been interested in people’s stories and understanding the world around me, I felt a kinship to him.Jeff simply wants to know more, to feel close to people and, ultimately to help, and so do I. WHAT INSTAGRAM’S “PAID PARTNERSHIP WITH” MEANS FOR YOU Image from business.instagram.com. This week, Instagram announced a rollout of their new “Paid partnership with” tagging and insights tool, which: Gives creators a uniform way to tag partnerships, Tracks campaign data, Helps consumers identify partnership content, Gives copywriters a respite from attempting to finesse #ad into captioncopy.
I WANT TO DANCE WITH SOMEBODY. AMATEUR DANCING IS LEADING Atoms For Peace’s 2013 video for “Ingenue,” also combines the adept and the untrained: In it, Atoms For Peace’s lead singer, Thom Yorke, cuts a rug with professional dancer Fukiko Takase. In “Ingenue,” choreographer Wayne McGregor takes a different approach to their disparate educations: lassoing the unaffected joy in Yorke’s amateur movement as a foundation for the pair’sDAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. MEET THE TEAM: BRIAN TSAO. ASK HIM ABOUT ANY COOKING SHOW A true legend. Guilty pleasure: On the couch binge-watching any food show (Top Chef, Masterchef, etc) while eating at the same time Spirit animal: A bear Other fun facts: After being born in New York and living there for 10 years, I moved to Singapore and spent eight years there prior to coming back to the USA for college. SOCIAL MEDIA: THE MODERN REAR WINDOW Lauren Sachs. Follow. Feb 23, 2018 · 3 min read. In Alfred Hitchcock’s 1954 classic Rear Window, Jimmy Stewart stars as Jeff, a photographer who is confined to a wheelchair after he breaks his leg. Cooped up in his apartment with nothing to do, Jeff turns his attention to the happenings outside his rear window, which looks outonto a
DAY ONE PERSPECTIVE
The Best Asian and Pacific Islander Owned Restaurants in NYC & LA. Growing up in a Filipino household, everything revolved around food. Someone’s birthday? Forget the decorations — let’s set up the menu. A. Day One Agency. May 21, 2020. Meet the Team: Tatum Turner. ABOUT DAY ONE PERSPECTIVE Day One Agency. We are a digitally-driven marketing and communications agency built to inspire fresh ideas that connect, engage and influence. Founded, March 2014. Blocked Unblock. Following. Rob Longert. Co-founder and Managing Partner @D1A. Moonlights as aProfessor.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Elvis Costello is one of my dad’s favorite artists, and he introduced me to Elvis’ music. First car: Have never owned one, but I enjoy driving my parents’ car and blasting some 1970s punk rock whenever I’m home. Favorite Instagram account: @newyorknico, the self-proclaimed “unofficial talent scout of New York City.”. THE UNWRITTEN RULES OF CREATING FOR TIKTOK 9. Compelling video: While sound is important, your video should be able to standalone without audio. The best case scenario is for your video to be shared on other apps and you must take into account that a lot of Instagram, Twitter and Reddit users view without sound. 10. Have fun with it: TikTok is a place to laugh and be creative. OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTS Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. MEET THE TEAM: BRIAN TSAO. ASK HIM ABOUT ANY COOKING SHOW A true legend. Guilty pleasure: On the couch binge-watching any food show (Top Chef, Masterchef, etc) while eating at the same time Spirit animal: A bear Other fun facts: After being born in New York and living there for 10 years, I moved to Singapore and spent eight years there prior to coming back to the USA for college. SOCIAL MEDIA: THE MODERN REAR WINDOW Lauren Sachs. Follow. Feb 23, 2018 · 3 min read. In Alfred Hitchcock’s 1954 classic Rear Window, Jimmy Stewart stars as Jeff, a photographer who is confined to a wheelchair after he breaks his leg. Cooped up in his apartment with nothing to do, Jeff turns his attention to the happenings outside his rear window, which looks outonto a
TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. ASK GEN Z: 2020 TREND PREDICTIONS As the decade comes to an end, we asked our Gen Zers to share one trend prediction they have for the world in 2020. Another decade has come and gone. In the last 10 years we saw the rise of Instagram, the influencer, the meme economy, new technological feats, Baby Yoda, and more. But most importantly (in our eyes), was the emergence of Gen Zas
THE FUTURE OF THE STREAMING CYCLE It’s 2009 and a 12-year-old Andy is tip-toeing through a maze of noisy floorboards, my eyes on the expansive case of DVDs in the study. I immediately go for the stack of Friends cases, every season within arms reach. As I watch, I find myself daydreaming about my own future as a 20-something facing obstacles in life and love in the city that never sleeps, complete with a predictable laugh-track. MEET THE TEAM: YASMIN DAGUILH. SHE’S ORIGINALLY FROM HAITI Favorite YouTube channel: Hot For Food Favorite TV show: I have way too many, there probably isn’t a TV show that I haven’t seen at this point, a direct product of growing up with only 10 channels; I’ve made up for lost time in my adult life. Feels like I’m picking children, but I’ll give you my top 3 per category: Competition — Top Chef, Fiction — Veep, Binge — Chopped. WHAT IS WE HEART IT AND WHO SHOULD CARE We Heart It is a social image sharing and curation site. Similar to Pinterest, users create collections and share images from other users. The difference is in the audience. In its success, Pinterest has entered the relative mainstream, and moms are a common demographic on the site. As teen girls have no interest in being on the same social ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF Some people even think the word mall should go extinct. “It’s a dated word,” said Westfield co-CEO Steven Lowy, “lost in the vernacular.”. So what’s going on? Dan Bell, a filmmaker, has some insights. He’s the creator of the Dead Mall Series, a documentary video tour of empty malls across America, particularly on the retail YOU ARE HOW YOU DRESS. I DON’T REMEMBER WHEN IT HAPPENED Leandra Medine Cohen /Photo Credit: InStyle. Leandra Medine Cohen — Founder and Writer of Man Repeller. Leandra isn’t here for the conventional. She will put on green socks in a bedazzled pair of flats and unapologetically snap an #ootd for the gram. WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. GEN Z IS SHAKING UP THE BEAUTY INDUSTRY Gen Z is elevating and embracing male beauty bloggers. Gen Z more gender fluid than previous generations, and in a report by marketing communications agency, J. Walter Thompson Brands, they found that 81 percent of Gen Z respondents don’t think gender defines a person as much as it used to.. According to the study, this generation is less likely to solely consider products that are targeted DAY ONE PERSPECTIVEONE POINT PERSPECTIVE DRAWINGSONE POINT PERSPECTIVE QUIZHOW TO DRAW IN PERSPECTIVE A creative commons for Day One Agency. You can ask anyone, from a Baby Boomer to Gen Zer, about their favorite holiday memory and they’ll instantly recall a vivid one. ABOUT DAY ONE PERSPECTIVE Read more about Day One Perspective. A creative commons for Day OneAgency.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Favorite TV show as a kid: That’s So Raven Go-to Snack: Trail mix preferably with an even ratio of mini peanut butter cups, chocolate chips, and nuts. ¯\_(ツ)_/¯ How would you spend an unexpected day off: I’d spend the day at an art museum, cook something new or try out a new restaurant, and spend time outside in my backyard. Favorite musician: As of today, Miike Snow (fun fact OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTSPACIFIC ISLANDER PEOPLEPACIFIC ISLANDER WOMENISLANDER RESTAURANT ALABAMANOTABLE PACIFIC ISLANDERSTHE ISLANDER RESTAURANT MENU Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK Let me play out a scenario for you: it’s 5:24pm and someone’s phone accidentally blasts a half second of audio. A normal person would probably not be able to place the song immediately, but if you are on the ever-trending app, TikTok, you know that that blast of music was the intro to Absolutely Anything by CG5 ft. OR3O.This is not an isolated occurrence; I’m seeing an increasing amount TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. MEET THE TEAM: BRIAN TSAO. ASK HIM ABOUT ANY COOKING SHOW A true legend. Guilty pleasure: On the couch binge-watching any food show (Top Chef, Masterchef, etc) while eating at the same time Spirit animal: A bear Other fun facts: After being born in New York and living there for 10 years, I moved to Singapore and spent eight years there prior to coming back to the USA for college. SOCIAL MEDIA: THE MODERN REAR WINDOW Jeff’s voyeuristic tendencies in Rear Window. Because this is Hitchcock, Rear Window explores Jeff’s voyeurism in an eerie, suspenseful way, but as someone who has always been interested in people’s stories and understanding the world around me, I felt a kinship to him.Jeff simply wants to know more, to feel close to people and, ultimately to help, and so do I. DAY ONE PERSPECTIVEONE POINT PERSPECTIVE DRAWINGSONE POINT PERSPECTIVE QUIZHOW TO DRAW IN PERSPECTIVE A creative commons for Day One Agency. You can ask anyone, from a Baby Boomer to Gen Zer, about their favorite holiday memory and they’ll instantly recall a vivid one. ABOUT DAY ONE PERSPECTIVE Read more about Day One Perspective. A creative commons for Day OneAgency.
MEET THE TEAM. A VERY SPECIAL WELCOME TO OUR INTERN… Favorite TV show as a kid: That’s So Raven Go-to Snack: Trail mix preferably with an even ratio of mini peanut butter cups, chocolate chips, and nuts. ¯\_(ツ)_/¯ How would you spend an unexpected day off: I’d spend the day at an art museum, cook something new or try out a new restaurant, and spend time outside in my backyard. Favorite musician: As of today, Miike Snow (fun fact OUR FAVORITE ASIAN AND PACIFIC ISLANDER OWNED RESTAURANTSPACIFIC ISLANDER PEOPLEPACIFIC ISLANDER WOMENISLANDER RESTAURANT ALABAMANOTABLE PACIFIC ISLANDERSTHE ISLANDER RESTAURANT MENU Source: Food52. Mouth watering yet? Kamayan, and other traditional Filipino meals always meant so much more than satiating myself. It was where the best conversations, the biggest laughs, and the deepest bonds were formed among our family and friends (except there are no friends — you immediately gain a “cousin” or “uncle” upon meeting someone new). MARVEL VS. DC: A CASE STUDY. INSIDE THE SUCCESS OF THE Continuity vs. Diversity. The largest difference, and possibly the deciding factor over the last 15 years, seems to be Marvel’s dedication to continuity across its stories, characters, and universes vs. DC’s constant shifts towards rebrands and staying on the cutting edge of what audiences want. THE UNWRITTEN RULES OF CREATING FOR TIKTOK Let me play out a scenario for you: it’s 5:24pm and someone’s phone accidentally blasts a half second of audio. A normal person would probably not be able to place the song immediately, but if you are on the ever-trending app, TikTok, you know that that blast of music was the intro to Absolutely Anything by CG5 ft. OR3O.This is not an isolated occurrence; I’m seeing an increasing amount TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. BLACK LIVES MATTER. OVER THE LAST WEEK, WE’VE MOURNED WITH Over the last week, we’ve mourned with our communities and been horrified by the injustices that have taken place across the country. We have the responsibility to do more: to represent our values by empowering, supporting, investing, and fighting for our Black and POC employees, clients and partners because Black Lives Matter. MEET THE TEAM: BRIAN TSAO. ASK HIM ABOUT ANY COOKING SHOW A true legend. Guilty pleasure: On the couch binge-watching any food show (Top Chef, Masterchef, etc) while eating at the same time Spirit animal: A bear Other fun facts: After being born in New York and living there for 10 years, I moved to Singapore and spent eight years there prior to coming back to the USA for college. SOCIAL MEDIA: THE MODERN REAR WINDOW Jeff’s voyeuristic tendencies in Rear Window. Because this is Hitchcock, Rear Window explores Jeff’s voyeurism in an eerie, suspenseful way, but as someone who has always been interested in people’s stories and understanding the world around me, I felt a kinship to him.Jeff simply wants to know more, to feel close to people and, ultimately to help, and so do I. TOP FIVE TIKTOKERS THAT I’M LOVING Credit: @brittanybroski Isaiah Carroll @isaiahsbaconn. This guy is the king of utilizing TikTok filters. I first stumbled on his account on Twitter when someone retweeted a video of him using the clone feature when it dropped on the app. Needless to say, it’s hilarious. ASK GEN Z: 2020 TREND PREDICTIONS Another decade has come and gone. In the last 10 years we saw the rise of Instagram, the influencer, the meme economy, new technological feats, Baby Yoda, and WHAT IS WE HEART IT AND WHO SHOULD CARE Founded: December 2007 HQ: San Francisco, CA Funding: 8M Last week, Mashable reported that We Heart It would be launching native advertising, testing it’s coveted teen demographic. Its always interesting to see how these efforts play out, but before I could appreciate the article, I had one relatively significant question- what is We Heart It?. We Heart It is a social image sharing and MEET THE TEAM: YASMIN DAGUILH. SHE’S ORIGINALLY FROM HAITI Favorite YouTube channel: Hot For Food Favorite TV show: I have way too many, there probably isn’t a TV show that I haven’t seen at this point, a direct product of growing up with only 10 channels; I’ve made up for lost time in my adult life. Feels like I’m picking children, but I’ll give you my top 3 per category: Competition — Top Chef, Fiction — Veep, Binge — Chopped. ICYMI – DAY ONE PERSPECTIVE Read writing about Icymi in Day One Perspective. A creative commonsfor Day One Agency.
THE FUTURE OF THE STREAMING CYCLE It’s 2009 and a 12-year-old Andy is tip-toeing through a maze of noisy floorboards, my eyes on the expansive case of DVDs in the study. I immediately go for the stack of Friends cases, every season within arms reach. As I watch, I find myself daydreaming about my own future as a 20-something facing obstacles in life and love in the city that never sleeps, complete with a predictable laugh-track. ARE MALLS OBSOLETE?. BY CARA DORR, SENIOR DIRECTOR OF I grew up in a small town in Maine. A few quick facts about Maine: 90% of the state is covered in forest, the population is a little over a million people, everyone uses the same area code (207), and there isonly one mall.
MEET THE TEAM: ALEXANDRA HARDWICK Currently Reading: Give me some suggestions!The last book I read was Octavia Butler’s Parable of the Sower. Favorite TV show: Living Single Favorite website(s) to get lost on: Twitter Favorite YouTube channel: Terrell Grice, Wired, Bon Appetit, The Cut Favorite movie(s): Dreamgirls, Drumline, The Devil Wears Prada WHAT WE’VE LEARNED FROM SKAM. A LESSON IN THE FUTURE OF By Season 3, Skam had spread to Denmark and Sweden, breaking viewership records in every market it hit. It went viral. Skam was a global trending topic on several occasions. When Noora, was waiting for a text from her crush, William, #WilliamMustAnswer began trending across every social network around the world. GEN Z IS SHAKING UP THE BEAUTY INDUSTRY Gen Z is elevating and embracing male beauty bloggers. Gen Z more gender fluid than previous generations, and in a report by marketing communications agency, J. Walter Thompson Brands, they found that 81 percent of Gen Z respondents don’t think gender defines a person as much as it used to.. According to the study, this generation is less likely to solely consider products that are targetedHomepage
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Four things to consider when considering upping your meme game Four things to consider when considering upping your meme game Of the many fantastic ways to tarnish one’s reputation online, posting lame memes is (probably) one of the more commonmethods. Nobody…
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Learn Like Gen Z
Learn Like Gen Z
With Gen Z as the main target audience for so many companies, they are at the helm of brand decisions and have quickly become thefocus of…
Melanie Maltz
Sep 6
Love Reddit? Great. You’ll Do Well Here. Love Reddit? Great. You’ll Do Well Here. I have to admit, I never did “get” Reddit. It’s just one of those sites that I know I should probably master, but I don’t knowif I have…
Josh Rosenberg
Sep 5
Meet the Team: Alex Resnick Meet the Team: Alex Resnick Ask him about the 10 movie and TV scripts he has in the works as apassion project…
Day One Agency
Sep 4
Meet the Team: Alexis DeBrunner Meet the Team: Alexis DeBrunner She can usually be found, spicy margarita in hand, adding (more) skincare products to her cart…Day One Agency
Aug 28
Meet the Team: Keshvar Alikhani Meet the Team: Keshvar Alikhani She’s climbed Mt. Everest and can quote every episode of 30Rock…literally.
Day One Agency
Aug 28
Perspectives
Mercury in Retrograde Mercury in Retrograde Quick — call your mom and ask what time you were born!Grace Kibira
Aug 23
Plant-Based 101
Plant-Based 101
Over the last couple of years nutrition has become a focal point in my life. Consuming foods that are not only exquisite in taste but are…Cal Lindsey
Aug 23
Sustainable Fashion
Sustainable Fashion
What are your first thoughts when you hear the term ‘sustainablefashion’?
Marissa Levine
Aug 9
#SustainabilityOnSocialMedia #SustainabilityOnSocialMedia Sustainability and social media have been on a parallel journey over the last couple of years. We have simultaneously seen increasing…Leah Tobia
Aug 9
Cutting Out Plastic
Cutting Out Plastic By: Ava Wrubel, High School InternDay One Agency
Jul 26
Meet the Team
Meet the Team: Mary Mackie Meet the Team: Mary Mackie Join us in welcoming our newest Senior Account Executive, Mary!Day One Agency
Aug 23
Meet the Team: Melanie Maltz Meet the Team: Melanie Maltz Ask her about how to make the perfect Spotify playlist…Day One Agency
Aug 15
Meet the Team: Leah Tobia Meet the Team: Leah Tobia Check out her food Instagram account…Day One Agency
Aug 15
Day One Perspective
A creative commons for Day One AgencyMore informationFollowers321
Elsewhere
Interviews
Influencers on Influencer Marketing Influencers on Influencer Marketing The influencer marketing industry is growing exponentially, with 86% of marketers tapping into influencers in 2017 alone, according to…Allison Lean
Feb 6, 2018
8 Questions with Sam Theis, Production Artist at Bergdorf Goodman 8 Questions with Sam Theis, Production Artist at Bergdorf Goodman A behind-the-scenes look into the world of window displays.Dorentina Cakaj
Dec 15, 2017
6 Questions with Athena Currey 6 Questions with Athena Currey The Director of Programming and Partnerships at the Los Angeles-based Downtown Labs shares her perspectiveDay One Agency
Nov 27, 2017
News
10 of our favorite stories of 2017 10 of our favorite stories of 2017 2017 has been a year of new ideas, new perspectives, and new friends.Day One Agency
Dec 24, 2017
D1A Speaker Series: Elias “Buck” Buchwald D1A Speaker Series: Elias “Buck” Buchwald A reflection from his grandson on two generations of public relationsprofessionals
Day One Agency
Aug 11, 2017
ICYMI
Take 5
Take 5
5 insights curated by Digital Marketing Intern, Taylor LottTaylor Lott
Feb 23, 2018
The best things we found on the internet this week. The best things we found on the internet this week. Week of 1/22: AI is leading the conversation at World Economic Forum, GIPHY gets integrated on Instagram, an asteroid will pass byearth on…
Day One Agency
Jan 26, 2018
CES 2018 Recap — Top 5 Takeaways CES 2018 Recap — Top 5 Takeaways Well, it’s over — CES 2018 is officially in the books. For three days, the world of tech was focused on Las Vegas and high-profilebrand…
Pete Kidd
Jan 17, 2018
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