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SKI TOURISM
Skiing is an important part of Canada's tourism industry.Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada asCOVID-19 RESEARCH
Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19. As part of ongoing research into the impacts of COVID-19, Destination Canada has been continually monitoring planner sentiment within the international Business Events market resulting in regular Business Events Planner Pulse Checks. MARKETING TIPS & TRICKS Episode 4: Making Paid Media Work. Paid Media can help you quickly and effectively reach new audiences. In our next installment of the Marketing Tips & Tricks series, Join Alex Luong, Paid Media Manager at Destination Canada, to learn how YouTube, Facebook, and Google Search can align with your consumer journey to drive the best results. VALENTINE’S DAY SOCIAL MEDIA ACTIVATION We will be sharing the love for Canada this Valentine’s Day by asking our audience to create an Instagram story with an image of a place in Canada that makes their hearts glow.BRAND GUIDELINES
Contents Destination Canada Brand Guidelines – January 2017 – Version 3.3 iii 1.0 Our story 1 Our personality 2 Uniquely Canadian 3 Who our brands speak with 4 Marketing experiences 5 2.0 Our toolkit 6 COVID-19’S IMPACT ON CANADA’S TOURISM 7 30 40 50 60 70 80 90 100 110 Pre-crisis year Crisis Year Crisis year+1 Crisis year+2 2001 - Recession 2003 - SARS* 2009 - Recession 2020 - Virus Contained CANADA EXPERIENCES THIRD CONSECUTIVE RECORD-BREAKING YEAR Today, Destination Canada - Canada’s national marketing organization, recognized a third consecutive record-breaking year with 22.1 million travellers to Canada in 2019 according to StatisticsCanada.
CANADA MILLENNIAL DOMESTIC TRAVEL SUMMARY REPORT Canadian Tourism Commission 3 Canada’s Millennial Travel Segment 1.1 Defining the Millennial Travel Segment Canada’s domestic millennial travel segment can be broadly defined as Canadians in DESTINATION CANADANEWSRESEARCHMARKETSPROGRAMS & TOOLSABOUT USCOVID-19 Destination Canada provides intelligence, tools and resources that help the Canadian tourism industry reach international markets. OUR PEOPLE | DESTINATION CANADA International Marketing Teams. In-market specialists help define our strategic direction and success. They work closely with their teams in 8 countries on integrated marketing and sales plans, including direct to consumer, trade, and media relations.SKI TOURISM
Skiing is an important part of Canada's tourism industry.Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada asCOVID-19 RESEARCH
Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19. As part of ongoing research into the impacts of COVID-19, Destination Canada has been continually monitoring planner sentiment within the international Business Events market resulting in regular Business Events Planner Pulse Checks. MARKETING TIPS & TRICKS Episode 4: Making Paid Media Work. Paid Media can help you quickly and effectively reach new audiences. In our next installment of the Marketing Tips & Tricks series, Join Alex Luong, Paid Media Manager at Destination Canada, to learn how YouTube, Facebook, and Google Search can align with your consumer journey to drive the best results. VALENTINE’S DAY SOCIAL MEDIA ACTIVATION We will be sharing the love for Canada this Valentine’s Day by asking our audience to create an Instagram story with an image of a place in Canada that makes their hearts glow.BRAND GUIDELINES
Contents Destination Canada Brand Guidelines – January 2017 – Version 3.3 iii 1.0 Our story 1 Our personality 2 Uniquely Canadian 3 Who our brands speak with 4 Marketing experiences 5 2.0 Our toolkit 6 COVID-19’S IMPACT ON CANADA’S TOURISM 7 30 40 50 60 70 80 90 100 110 Pre-crisis year Crisis Year Crisis year+1 Crisis year+2 2001 - Recession 2003 - SARS* 2009 - Recession 2020 - Virus Contained CANADA EXPERIENCES THIRD CONSECUTIVE RECORD-BREAKING YEAR Today, Destination Canada - Canada’s national marketing organization, recognized a third consecutive record-breaking year with 22.1 million travellers to Canada in 2019 according to StatisticsCanada.
CANADA MILLENNIAL DOMESTIC TRAVEL SUMMARY REPORT Canadian Tourism Commission 3 Canada’s Millennial Travel Segment 1.1 Defining the Millennial Travel Segment Canada’s domestic millennial travel segment can be broadly defined as Canadians in CANADA SPECIALIST PROGRAM This website uses cookies so we can give you a better online experience. By using this website or closing this message, you are agreeing to our cookie policy.COVID-19 RESEARCH
Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19. As part of ongoing research into the impacts of COVID-19, Destination Canada has been continually monitoring planner sentiment within the international Business Events market resulting in regular Business Events Planner Pulse Checks.DOMESTIC CAMPAIGN
Our domestic campaign is an open invitation that speaks directly to Canadians to share the love for Canada by exploring the wonders foundin our country.
CULINARY TOURISM
Culinary tourism is a popular and fast-growing segment of the global tourism industry.These studies provide helpful insights to better understand the market for culinary tourism in Canada and how to best reach these travellers.TERMS OF USE
This website uses cookies so we can give you a better online experience. By using this website or closing this message, you are agreeing to our cookie policy.UNITED STATES
US arrivals reached 14.44 million in 2018, up 1% over 2017 and the highest level recorded since 2004.This growth was driven primarily by the 8.18 million US auto arrivals in 2018, which were the largest source of overnight visitors to Canada, making up 57% of US arrivals in 2018. American leisure THREE OUTSTANDING TOURISM EXPERIENCES WELCOMED TO THE The Canadian Signature Experiences is a curated collection of over 200 unforgettable travel experiences offered by Canadians who are passionate to share their extraordinary part of the country with international visitors. CANADA EXPERIENCES THIRD CONSECUTIVE RECORD-BREAKING YEAR Today, Destination Canada - Canada’s national marketing organization, recognized a third consecutive record-breaking year with 22.1 million travellers to Canada in 2019 according to StatisticsCanada.
A RECORD BREAKING YEAR FOR CANADA’S TOURISM SECTOR Tourism generates 745,300 jobs in communities across Canada and contributes an estimated $102.5 billion to the economy. Destination Canada supports this thriving sector through innovative, data-driven marketing in key international markets with industry partners.HEARTBEAT OF CANADA
Project Description. As part of a travel industry support campaign, Heartbeat of Canada, we created a custom header image to showcase some of the faces behind the warm welcome visitors receive in communities across Canada. From baristas and brewers to designers and festival directors to historians and hotel owners, the richness of our diversity—and our niceness—can all be found in Canada DESTINATION CANADANEWSRESEARCHMARKETSPROGRAMS & TOOLSABOUT USCOVID-19 Destination Canada provides intelligence, tools and resources that help the Canadian tourism industry reach international markets. UPDATES ON THE COVID-19 SITUATION The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape. EVENTS | DESTINATION CANADA Featured. Apr 01 - Sep 01 2021 2021 Virtual Tourism Town Hall Series Virtual event TIAC’s Tourism Town Hall series is an event partnership between the Tourism Industry Association of Canada, Destination Canada, and the local host partners.Local small and medium-sized business owners will have theCOVID-19 RESEARCH
As part of ongoing research into the impacts of COVID-19, Destination Canada has been continually monitoring planner sentiment within the international Business Events market resulting in regular Business Events Planner Pulse Checks. Pulse Checks range from May 2020 through to March 2021. View our most recent report below. OUR PEOPLE | DESTINATION CANADA In-market specialists help define our strategic direction and success. They work closely with their teams in 8 countries on integrated marketing and sales plans, including direct to consumer, trade, and media relations. Based in London, our UK team supports marketing strategies in Europe. Our Beijing and Tokyo offices manage the Asiamarket.
CAREERS AT DESTINATION CANADA Our dedicated team creates innovative, world-class digital marketing campaigns and to keep that momentum, we need more bright, savvy professionals with glowing hearts to help tell our story and inspire travellers to explore and fall in love with Canada. Our modern workplace embraces diversity and inclusion, which drives ouringenuity.
TOURISM SPEND
Key highlights from fourth quarter 2019 final indicators. US spend steady in the fourth quarter of 2019: During the fourth quarter of 2019, Canada welcomed 5.0 million visitors from the United States (compared to 4.9 million during the fourth quarter of 2018) and 1.3 million tourists from other countries (unchanged from fourth quarter of 2018) who stayed for one or more nights. MARKETING TIPS & TRICKS Episode 4: Making Paid Media Work. Paid Media can help you quickly and effectively reach new audiences. In our next installment of the Marketing Tips & Tricks series, Join Alex Luong, Paid Media Manager at Destination Canada, to learn how YouTube, Facebook, and Google Search can align with your consumer journey to drive the best results. TRAVEL RESTRICTIONS MAP No self-isolation for domestic travellers entering British Columbia. As of April 23, the following travel restrictions are in place: Non-essential travel is prohibited within the province and between three regions: Lower Mainland/Fraser Valley, Northern/Interior (including Bella Coola Valley, Central Coast and Hope) and VancouverIsland.
BRAND GUIDELINES
Contents Destination Canada Brand Guidelines – January 2017 – Version 3.3 iii 1.0 Our story 1 Our personality 2 Uniquely Canadian 3 Who our brands speak with 4 Marketing experiences 5 2.0 Our toolkit 6 DESTINATION CANADANEWSRESEARCHMARKETSPROGRAMS & TOOLSABOUT USCOVID-19 Destination Canada provides intelligence, tools and resources that help the Canadian tourism industry reach international markets. UPDATES ON THE COVID-19 SITUATION The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape. EVENTS | DESTINATION CANADA Featured. Apr 01 - Sep 01 2021 2021 Virtual Tourism Town Hall Series Virtual event TIAC’s Tourism Town Hall series is an event partnership between the Tourism Industry Association of Canada, Destination Canada, and the local host partners.Local small and medium-sized business owners will have theCOVID-19 RESEARCH
As part of ongoing research into the impacts of COVID-19, Destination Canada has been continually monitoring planner sentiment within the international Business Events market resulting in regular Business Events Planner Pulse Checks. Pulse Checks range from May 2020 through to March 2021. View our most recent report below. OUR PEOPLE | DESTINATION CANADA In-market specialists help define our strategic direction and success. They work closely with their teams in 8 countries on integrated marketing and sales plans, including direct to consumer, trade, and media relations. Based in London, our UK team supports marketing strategies in Europe. Our Beijing and Tokyo offices manage the Asiamarket.
CAREERS AT DESTINATION CANADA Our dedicated team creates innovative, world-class digital marketing campaigns and to keep that momentum, we need more bright, savvy professionals with glowing hearts to help tell our story and inspire travellers to explore and fall in love with Canada. Our modern workplace embraces diversity and inclusion, which drives ouringenuity.
TOURISM SPEND
Key highlights from fourth quarter 2019 final indicators. US spend steady in the fourth quarter of 2019: During the fourth quarter of 2019, Canada welcomed 5.0 million visitors from the United States (compared to 4.9 million during the fourth quarter of 2018) and 1.3 million tourists from other countries (unchanged from fourth quarter of 2018) who stayed for one or more nights. MARKETING TIPS & TRICKS Episode 4: Making Paid Media Work. Paid Media can help you quickly and effectively reach new audiences. In our next installment of the Marketing Tips & Tricks series, Join Alex Luong, Paid Media Manager at Destination Canada, to learn how YouTube, Facebook, and Google Search can align with your consumer journey to drive the best results. TRAVEL RESTRICTIONS MAP No self-isolation for domestic travellers entering British Columbia. As of April 23, the following travel restrictions are in place: Non-essential travel is prohibited within the province and between three regions: Lower Mainland/Fraser Valley, Northern/Interior (including Bella Coola Valley, Central Coast and Hope) and VancouverIsland.
BRAND GUIDELINES
Contents Destination Canada Brand Guidelines – January 2017 – Version 3.3 iii 1.0 Our story 1 Our personality 2 Uniquely Canadian 3 Who our brands speak with 4 Marketing experiences 5 2.0 Our toolkit 6 ABOUT US | DESTINATION CANADA At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally andabroad.
INDUSTRY SECTORS
Destination Canada and many of its partners conduct primary research focused on specific sectors in Canada's tourism industry.Review these studies to find key insights to help better understand a few of these sectors. Culinary Tourism Culinary tourism is a popular and fast-growing segment of the CANADA SPECIALIST PROGRAM This website uses cookies so we can give you a better online experience. By using this website or closing this message, you are agreeing to our cookie policy.TOURISM SPEND
Key highlights from fourth quarter 2019 final indicators. US spend steady in the fourth quarter of 2019: During the fourth quarter of 2019, Canada welcomed 5.0 million visitors from the United States (compared to 4.9 million during the fourth quarter of 2018) and 1.3 million tourists from other countries (unchanged from fourth quarter of 2018) who stayed for one or more nights. COVID-19’S IMPACT ON CANADA’S TOURISM 7 30 40 50 60 70 80 90 100 110 Pre-crisis year Crisis Year Crisis year+1 Crisis year+2 2001 - Recession 2003 - SARS* 2009 - Recession 2020 - Virus ContainedCULINARY TOURISM
Culinary tourism is a popular and fast-growing segment of the global tourism industry.These studies provide helpful insights to better understand the market for culinary tourism in Canada and how to best reach these travellers. TRAVEL RESTRICTIONS MAP No self-isolation for domestic travellers entering British Columbia. As of April 23, the following travel restrictions are in place: Non-essential travel is prohibited within the province and between three regions: Lower Mainland/Fraser Valley, Northern/Interior (including Bella Coola Valley, Central Coast and Hope) and VancouverIsland.
INDIGENOUS TOURISM
Indigenous tourism is an important and unique sector in the tourism industry.Find relevant information from this research to help better understand this industry, including consumer perceptions and guidance for engaging travellers.SKI TOURISM
Skiing is an important part of Canada's tourism industry.Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada as CANADA EXPERIENCES THIRD CONSECUTIVE RECORD-BREAKING YEAR Today, Destination Canada - Canada’s national marketing organization, recognized a third consecutive record-breaking year with 22.1 million travellers to Canada in 2019 according to Statistics Canada. Tourism plays a significant role in the national economy, generating an estimated $104.9 billion in tourism expenditures in2019, supporting
DESTINATION CANADANEWSRESEARCHMARKETSPROGRAMS & TOOLSABOUT USCOVID-19 Destination Canada provides intelligence, tools and resources that help the Canadian tourism industry reach international markets. UPDATES ON THE COVID-19 SITUATION The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape. OUR PEOPLE | DESTINATION CANADA In-market specialists help define our strategic direction and success. They work closely with their teams in 8 countries on integrated marketing and sales plans, including direct to consumer, trade, and media relations. Based in London, our UK team supports marketing strategies in Europe. Our Beijing and Tokyo offices manage the Asiamarket.
ABOUT US | DESTINATION CANADA At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally andabroad.
CAREERS AT DESTINATION CANADA Our dedicated team creates innovative, world-class digital marketing campaigns and to keep that momentum, we need more bright, savvy professionals with glowing hearts to help tell our story and inspire travellers to explore and fall in love with Canada. Our modern workplace embraces diversity and inclusion, which drives ouringenuity.
TOURISM SPEND
Key highlights from fourth quarter 2019 final indicators. US spend steady in the fourth quarter of 2019: During the fourth quarter of 2019, Canada welcomed 5.0 million visitors from the United States (compared to 4.9 million during the fourth quarter of 2018) and 1.3 million tourists from other countries (unchanged from fourth quarter of 2018) who stayed for one or more nights. MARKETING TIPS & TRICKS Episode 4: Making Paid Media Work. Paid Media can help you quickly and effectively reach new audiences. In our next installment of the Marketing Tips & Tricks series, Join Alex Luong, Paid Media Manager at Destination Canada, to learn how YouTube, Facebook, and Google Search can align with your consumer journey to drive the best results.SKI TOURISM
Skiing is an important part of Canada's tourism industry.Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada asUNITED STATES
US arrivals reached 14.44 million in 2018, up 1% over 2017 and the highest level recorded since 2004.This growth was driven primarily by the 8.18 million US auto arrivals in 2018, which were the largest source of overnight visitors to Canada, making up 57% of US arrivals in 2018. American leisureBRAND GUIDELINES
Contents Destination Canada Brand Guidelines – January 2017 – Version 3.3 iii 1.0 Our story 1 Our personality 2 Uniquely Canadian 3 Who our brands speak with 4 Marketing experiences 5 2.0 Our toolkit 6 DESTINATION CANADANEWSRESEARCHMARKETSPROGRAMS & TOOLSABOUT USCOVID-19 Destination Canada provides intelligence, tools and resources that help the Canadian tourism industry reach international markets. UPDATES ON THE COVID-19 SITUATION The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape. OUR PEOPLE | DESTINATION CANADA In-market specialists help define our strategic direction and success. They work closely with their teams in 8 countries on integrated marketing and sales plans, including direct to consumer, trade, and media relations. Based in London, our UK team supports marketing strategies in Europe. Our Beijing and Tokyo offices manage the Asiamarket.
ABOUT US | DESTINATION CANADA At Destination Canada, we believe that tourism enhances the quality of life of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally andabroad.
CAREERS AT DESTINATION CANADA Our dedicated team creates innovative, world-class digital marketing campaigns and to keep that momentum, we need more bright, savvy professionals with glowing hearts to help tell our story and inspire travellers to explore and fall in love with Canada. Our modern workplace embraces diversity and inclusion, which drives ouringenuity.
TOURISM SPEND
Key highlights from fourth quarter 2019 final indicators. US spend steady in the fourth quarter of 2019: During the fourth quarter of 2019, Canada welcomed 5.0 million visitors from the United States (compared to 4.9 million during the fourth quarter of 2018) and 1.3 million tourists from other countries (unchanged from fourth quarter of 2018) who stayed for one or more nights. MARKETING TIPS & TRICKS Episode 4: Making Paid Media Work. Paid Media can help you quickly and effectively reach new audiences. In our next installment of the Marketing Tips & Tricks series, Join Alex Luong, Paid Media Manager at Destination Canada, to learn how YouTube, Facebook, and Google Search can align with your consumer journey to drive the best results.SKI TOURISM
Skiing is an important part of Canada's tourism industry.Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada asUNITED STATES
US arrivals reached 14.44 million in 2018, up 1% over 2017 and the highest level recorded since 2004.This growth was driven primarily by the 8.18 million US auto arrivals in 2018, which were the largest source of overnight visitors to Canada, making up 57% of US arrivals in 2018. American leisureBRAND GUIDELINES
Contents Destination Canada Brand Guidelines – January 2017 – Version 3.3 iii 1.0 Our story 1 Our personality 2 Uniquely Canadian 3 Who our brands speak with 4 Marketing experiences 5 2.0 Our toolkit 6 UPDATES ON THE COVID-19 SITUATION The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.COVID-19 RESEARCH
As part of ongoing research into the impacts of COVID-19, Destination Canada has been continually monitoring planner sentiment within the international Business Events market resulting in regular Business Events Planner Pulse Checks. Pulse Checks range from May 2020 through to March 2021. View our most recent report below. TOOLS | DESTINATION CANADA The Explorer Quotient Toolkit guides users step-by-step through each of the six modules with a series of worksheets and practical examples.. Learn about Explorer Quotient and how to implement the program by developing a strategic plan with an Explorer Quotient authorized trainer or receiving consulting services from a Provincial Marketing Organization (PMO) or Destination MarketingTOURISM SPEND
Key highlights from fourth quarter 2019 final indicators. US spend steady in the fourth quarter of 2019: During the fourth quarter of 2019, Canada welcomed 5.0 million visitors from the United States (compared to 4.9 million during the fourth quarter of 2018) and 1.3 million tourists from other countries (unchanged from fourth quarter of 2018) who stayed for one or more nights.DOMESTIC CAMPAIGN
Domestic Campaign. Our domestic campaign is an open invitation that speaks directly to Canadians to share the love for Canada by exploring the wonders found in our country. The campaign officially launched on October 24, 2019 and will continue to run until March 31, 2020, as a result of a one-time funding granted by the federal government. CANADIANS KEY TO SUPPORTING THE RECOVERY OF DEVASTATED Key Highlights: If Canadians shift two-thirds of their planned spend on international leisure travel towards domestic tourism, it will make up for the estimated $19 billion shortfall currently facing our visitor economy, help sustain 150,000 jobs and accelerate recovery by one year. The current situation facing the tourism sector is the worstWORK WITH US
From writers and translators, to IT services and marketing agencies, we source a wide range of services and goods to support our business both in Canada and in our international markets.. We publicly list all competitive procurement opportunities below and on the Government of Canada’s Buy and Sell portal.Here you will find further information on the opportunity, details on how to apply, andSKI TOURISM
Skiing is an important part of Canada's tourism industry.Find insights to help you understand this industry and what motivates travellers from some of our key markets to choose Canada asCULINARY TOURISM
Culinary tourism is a popular and fast-growing segment of the global tourism industry.These studies provide helpful insights to better understand the market for culinary tourism in Canada and how to best reach these travellers. FRANCE | DESTINATION CANADA France set a new annual record of 604,000 arrivals in 2018, up 5% over the previous peak set in 2017 and surpassing the 600K mark for the first time.On average, French travellers stay 16 nights in Canada, the longest of all of our European markets, and spend close to $1,450 pertrip. They mostly
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DESTINATION CANADA NEWS Marsha Walden Appointed as Destination Canada’s President & CEO -------------------------Read more
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