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CAVILL
Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platform LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING 3. Mercedes Benz. Last year, as the root of their “Painted with Love” marketing campaign, Mercedes Benz Canada released a short documentary film that gained more than half a million views. In support of Pride, Mercedes and members of the LGBT community discussed real-life experiences about dealing with homophobia. NIKE: 3 ICONIC MARKETING CAMPAIGNS OF THE 21ST CENTURY Nike: Dream Crazy. Released on September 5, 2018, Nike’s most recent campaign, titled, “Dream Crazy,” created insurmountable attention. Within just a few days of airing, CNBC noted that Nike garnered $163.5 million in buzz, $49.1 million of negative, $48.8 million neutral and $65.6 million positive. With controversial athlete inclusions, like Lebron James, Lacey Baker and activist Colin LACROSSE WINS BIG WITH MAJOR BRANDS & YOUNGER AUDIENCESSEE MORE ON INSIGHTS.DIGITALMEDIASOLUTIONS.COM DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS CAREERS| JOIN THE DMS TEAMCONTACT USMARTECH-ENABLED DIGITAL MEDIA DISTRIBUTIONDMS INSIGHTSDMS SUBSCRIPTION MARKETING 45 days ago. Reports to: Sr. Director of Human Resources Location: Remote, USASummaryThe Director of Talent will be responsible for leading the DMS Recruitment team who specializes in Corporate recruiting and Call Center (Telemarketing) recruiting with a wide range of roles from Sales, Marketing, Software Developers and more. DIGITAL MEDIA SOLUTIONS February 12, 2021. Form SC 13G/A. Amended Statement of Ownership. pdf Format Download (opens in new window) word Format Download (opens in new window) excel Format Download (opens in new window) February 04, 2021. Form 424B3. Prospectus filed pursuant to Rule 424 (b) (3) NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TO Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINEAUTHOR: SARAHCAVILL
Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platform LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING 3. Mercedes Benz. Last year, as the root of their “Painted with Love” marketing campaign, Mercedes Benz Canada released a short documentary film that gained more than half a million views. In support of Pride, Mercedes and members of the LGBT community discussed real-life experiences about dealing with homophobia. NIKE: 3 ICONIC MARKETING CAMPAIGNS OF THE 21ST CENTURY Nike: Dream Crazy. Released on September 5, 2018, Nike’s most recent campaign, titled, “Dream Crazy,” created insurmountable attention. Within just a few days of airing, CNBC noted that Nike garnered $163.5 million in buzz, $49.1 million of negative, $48.8 million neutral and $65.6 million positive. With controversial athlete inclusions, like Lebron James, Lacey Baker and activist Colin LACROSSE WINS BIG WITH MAJOR BRANDS & YOUNGER AUDIENCESSEE MORE ON INSIGHTS.DIGITALMEDIASOLUTIONS.COM DMS CAREERS| JOIN THE DMS TEAM 45 days ago. Reports to: Sr. Director of Human Resources Location: Remote, USASummaryThe Director of Talent will be responsible for leading the DMS Recruitment team who specializes in Corporate recruiting and Call Center (Telemarketing) recruiting with a wide range of roles from Sales, Marketing, Software Developers and more. DIGITAL MEDIA SOLUTIONS Digital Media Solutions ® (DMS) is a leading provider of technology and digital performance advertising solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. DTC HOME BRANDS REACH DESIGN-HAPPY CONSUMERS WITH Several factors contributed to the recent rise in redecorating and renovations, including the pandemic, which had people hunkered down and noticing what they wanted to change in their living spaces, an increase in home sales and the need to work from home and QUICK QUESTIONS WITH KATHY: STREAMING WARS CONTINUE POST The global pandemic reignited a surge of consumer interest and value in streaming services. From Disney+ and HBO Max to Hulu and Netflix, streaming use rose during COVID-19, and post-pandemic trends indicate streaming is not going away anytime soon. THE LATEST NEWS FROM THE STREAMING WARS COULD MEAN NEW Streaming took a journey during the pandemic, including the rise and fall of Quibi, the surge in subscriptions while consumers were stuck at home and now the churn some streaming services are starting to experience as pre-2020 life resumes.. Despite the ups and downs, recent data from Kantar shows that “7% of U.S. households took out a new video on demand subscription (SVOD) in the first 5 DISRUPTOR BRANDS THAT OFFERED INNOVATION AND CHANGE IN 2019 Education tech and the mattress wars evolved in 2019, earning Duolingo and Casper honorable mentions as disruptor brands in 2019. Duolingo continued to grow their user base and add benefits to the language instruction app, increasing users to 200 million with a subscription model, partnerships with educational institutions and refined AR and NIKE INCREASING FOCUS ON DIGITAL TO MEET CHANGING CONSUMER Nike Increasing Focus On Digital To Meet Changing Consumer Demands. August 5, 2020 Sarah Cavill. “Digital is now fundamental and central to everything consumers do, and we are the clear leader in digital. We’ll double-down on that,” said John Donahoe, President and CEO of Nike during the brand’s recent announcement about Nike’s move FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which DMS COMPLETES ASSET PURCHASE FROM CRISP RESULTS; ANNOUNCES DMS completes asset purchase from Crisp Results, strengthening capabilities across Medicare and health insurance, auto insurance, life insurance and medical alert products. DMS announces preliminary, unaudited first-quarter results of $95 - $98 million of GAAP revenue and $97 - $100 million of adjusted revenue, with $13.5 - $14.5 millionin
CRUISE MARKETING: COMPETITION DRIVES MESSAGING INNOVATION Cruise Marketing: Competition Drives Messaging Innovation. October 11, 2019 Kathy Bryan. The number of ocean cruisers around the world has almost doubled in a decade — from 17.8 million in 2009 to a projected 30 million in 2019. According to The Motley Fool, this growth has “caused a sort of arms race between the biggest cruiseoperators.”.
DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TOAUTHOR: SARAHCAVILL
Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINE Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platform 4 ALCOHOL BRANDS LAUNCHING DIGITAL CAMPAIGNS AHEAD OF An increasingly popular celebration across the U.S., Cinco de Mayo represents an opportunity for alcohol brands to connect with consumers who are indulging in some festive drinks while enjoying the holiday honoring Mexican culture and traditions. Prior to the pandemic, a 2019 study from YouGov Direct found that “11% of U.S. adults say they will be celebrating Cinco de Mayo this year.FERNANDO BORGHESE
Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions (DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. Borghese has a successful track record of building high-performing teams that deliver measurable impact for DMS within highly competitive LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING 3. Mercedes Benz. Last year, as the root of their “Painted with Love” marketing campaign, Mercedes Benz Canada released a short documentary film that gained more than half a million views. In support of Pride, Mercedes and members of the LGBT community discussed real-life experiences about dealing with homophobia. SUPER BOWL-INSPIRED MARKETING: WHAT BRANDS LAUNCH AROUND The Super Bowl is a powerful event, focused on much more than football. With an estimated 100 million U.S. viewers tuning in yesterday, brand exposure and awareness were at an all-time high as big brands emptied out huge budgets, specifically $5.25 million for a 30-second spot, to position their products in front of Americans on primetime television. AMAZON BEGINS DATA-BASED CPG SAMPLING: JUST THE FACTS Amazon Begins Data-Based CPG Sampling: Just The Facts. Amazon introduced a targeted product sampling program which offers a number of benefits to the ecommerce megastore, including scaling subscribers and increasing the profile of some of their brands. The sampling program relies heavily on the consumer shopping data Amazon collects,creating
DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TOAUTHOR: SARAHCAVILL
Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINE Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platform 4 ALCOHOL BRANDS LAUNCHING DIGITAL CAMPAIGNS AHEAD OF An increasingly popular celebration across the U.S., Cinco de Mayo represents an opportunity for alcohol brands to connect with consumers who are indulging in some festive drinks while enjoying the holiday honoring Mexican culture and traditions. Prior to the pandemic, a 2019 study from YouGov Direct found that “11% of U.S. adults say they will be celebrating Cinco de Mayo this year.FERNANDO BORGHESE
Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions (DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. Borghese has a successful track record of building high-performing teams that deliver measurable impact for DMS within highly competitive LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING 3. Mercedes Benz. Last year, as the root of their “Painted with Love” marketing campaign, Mercedes Benz Canada released a short documentary film that gained more than half a million views. In support of Pride, Mercedes and members of the LGBT community discussed real-life experiences about dealing with homophobia. SUPER BOWL-INSPIRED MARKETING: WHAT BRANDS LAUNCH AROUND The Super Bowl is a powerful event, focused on much more than football. With an estimated 100 million U.S. viewers tuning in yesterday, brand exposure and awareness were at an all-time high as big brands emptied out huge budgets, specifically $5.25 million for a 30-second spot, to position their products in front of Americans on primetime television. AMAZON BEGINS DATA-BASED CPG SAMPLING: JUST THE FACTS Amazon Begins Data-Based CPG Sampling: Just The Facts. Amazon introduced a targeted product sampling program which offers a number of benefits to the ecommerce megastore, including scaling subscribers and increasing the profile of some of their brands. The sampling program relies heavily on the consumer shopping data Amazon collects,creating
DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. 3 BRANDS GEAR UP FOR ANTICIPATED RECORD BREAKING FATHER’S Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives andcampaigns.
QUICK QUESTIONS WITH KATHY: STREAMING WARS CONTINUE POST The global pandemic reignited a surge of consumer interest and value in streaming services. From Disney+ and HBO Max to Hulu and Netflix, streaming use rose during COVID-19, and post-pandemic trends indicate streaming is not going away anytime soon. WHEN & HOW THE TRAVEL INDUSTRY WILL RECOVER The massive impact the current pandemic has had on the travel industry is evident, upending global travel and essentially bringing the world to a standstill. For the first time in history, nearly 90% of the world’s population now lives in countries enforcing travel restrictions. In April of last year, more than 2 million travelers passed through U.S. airports each day. DTC HOME BRANDS REACH DESIGN-HAPPY CONSUMERS WITH Several factors contributed to the recent rise in redecorating and renovations, including the pandemic, which had people hunkered down and noticing what they wanted to change in their living spaces, an increase in home sales and the need to work from home and GOOGLE ECOMMERCE SUITE: JUST THE FACTS Many ecommerce and online buying experiences kick off with a search. And, with 3.5 billion Google searches happening per day, Google is at the center of the ecommerce ecosystem and creating opportunities for brands and consumers to align for seamless search and purchasing experiences. “ Google, we’re working on more ways to bridge the connection between retailers and consumers, so 5 STRATEGIC AND UNIQUE FURNITURE CAMPAIGNS 5 Strategic And Unique Furniture Marketing Campaigns. January 15, 2020 Digital Media Solutions. To capture the attention of consumers, furniture companies have gone bold to stand out from the crowd and build trust with potential customers. Here are five creative marketing campaigns that keep audiences engaged. WHAT IS SOCIAL COMMERCE? Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales. NEW CONSUMER TRENDS WILL INFLUENCE BACK-TO-SCHOOL SHOPPING After a complicated year, the roll out of vaccines means that school will likely be back in session full time this coming fall. New consumer trends may offer clues as to what can be expected from back-to-school campaigns launching in the coming weeks.FERNANDO BORGHESE
Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions (DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. Borghese has a successful track record of building high-performing teams that deliver measurable impact for DMS within highly competitive DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TOAUTHOR: SARAHCAVILL
Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINE Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore 4 ALCOHOL BRANDS LAUNCHING DIGITAL CAMPAIGNS AHEAD OF An increasingly popular celebration across the U.S., Cinco de Mayo represents an opportunity for alcohol brands to connect with consumers who are indulging in some festive drinks while enjoying the holiday honoring Mexican culture and traditions. Prior to the pandemic, a 2019 study from YouGov Direct found that “11% of U.S. adults say they will be celebrating Cinco de Mayo this year. LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platformFERNANDO BORGHESE
Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions (DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. Borghese has a successful track record of building high-performing teams that deliver measurable impact for DMS within highly competitive LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING 3. Mercedes Benz. Last year, as the root of their “Painted with Love” marketing campaign, Mercedes Benz Canada released a short documentary film that gained more than half a million views. In support of Pride, Mercedes and members of the LGBT community discussed real-life experiences about dealing with homophobia. SUPER BOWL-INSPIRED MARKETING: WHAT BRANDS LAUNCH AROUND The Super Bowl is a powerful event, focused on much more than football. With an estimated 100 million U.S. viewers tuning in yesterday, brand exposure and awareness were at an all-time high as big brands emptied out huge budgets, specifically $5.25 million for a 30-second spot, to position their products in front of Americans on primetime television. AMAZON BEGINS DATA-BASED CPG SAMPLING: JUST THE FACTS Amazon Begins Data-Based CPG Sampling: Just The Facts. Amazon introduced a targeted product sampling program which offers a number of benefits to the ecommerce megastore, including scaling subscribers and increasing the profile of some of their brands. The sampling program relies heavily on the consumer shopping data Amazon collects,creating
DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TOAUTHOR: SARAHCAVILL
Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINE Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore 4 ALCOHOL BRANDS LAUNCHING DIGITAL CAMPAIGNS AHEAD OF An increasingly popular celebration across the U.S., Cinco de Mayo represents an opportunity for alcohol brands to connect with consumers who are indulging in some festive drinks while enjoying the holiday honoring Mexican culture and traditions. Prior to the pandemic, a 2019 study from YouGov Direct found that “11% of U.S. adults say they will be celebrating Cinco de Mayo this year. LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platformFERNANDO BORGHESE
Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions (DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. Borghese has a successful track record of building high-performing teams that deliver measurable impact for DMS within highly competitive LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING 3. Mercedes Benz. Last year, as the root of their “Painted with Love” marketing campaign, Mercedes Benz Canada released a short documentary film that gained more than half a million views. In support of Pride, Mercedes and members of the LGBT community discussed real-life experiences about dealing with homophobia. SUPER BOWL-INSPIRED MARKETING: WHAT BRANDS LAUNCH AROUND The Super Bowl is a powerful event, focused on much more than football. With an estimated 100 million U.S. viewers tuning in yesterday, brand exposure and awareness were at an all-time high as big brands emptied out huge budgets, specifically $5.25 million for a 30-second spot, to position their products in front of Americans on primetime television. AMAZON BEGINS DATA-BASED CPG SAMPLING: JUST THE FACTS Amazon Begins Data-Based CPG Sampling: Just The Facts. Amazon introduced a targeted product sampling program which offers a number of benefits to the ecommerce megastore, including scaling subscribers and increasing the profile of some of their brands. The sampling program relies heavily on the consumer shopping data Amazon collects,creating
5 DISRUPTOR BRANDS THAT OFFERED INNOVATION AND CHANGE IN 2019 Education tech and the mattress wars evolved in 2019, earning Duolingo and Casper honorable mentions as disruptor brands in 2019. Duolingo continued to grow their user base and add benefits to the language instruction app, increasing users to 200 million with a subscription model, partnerships with educational institutions and refined AR and NIKE INCREASING FOCUS ON DIGITAL TO MEET CHANGING CONSUMER Nike Increasing Focus On Digital To Meet Changing Consumer Demands. August 5, 2020 Sarah Cavill. “Digital is now fundamental and central to everything consumers do, and we are the clear leader in digital. We’ll double-down on that,” said John Donahoe, President and CEO of Nike during the brand’s recent announcement about Nike’s move QUICK QUESTIONS WITH KATHY: STREAMING WARS CONTINUE POST The global pandemic reignited a surge of consumer interest and value in streaming services. From Disney+ and HBO Max to Hulu and Netflix, streaming use rose during COVID-19, and post-pandemic trends indicate streaming is not going away anytime soon. DTC HOME BRANDS REACH DESIGN-HAPPY CONSUMERS WITH Several factors contributed to the recent rise in redecorating and renovations, including the pandemic, which had people hunkered down and noticing what they wanted to change in their living spaces, an increase in home sales and the need to work from home and 3 BRANDS GEAR UP FOR ANTICIPATED RECORD BREAKING FATHER’S Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives andcampaigns.
WHEN & HOW THE TRAVEL INDUSTRY WILL RECOVER The massive impact the current pandemic has had on the travel industry is evident, upending global travel and essentially bringing the world to a standstill. For the first time in history, nearly 90% of the world’s population now lives in countries enforcing travel restrictions. In April of last year, more than 2 million travelers passed through U.S. airports each day. WHAT IS SOCIAL COMMERCE? Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales. GOOGLE ECOMMERCE SUITE: JUST THE FACTS Many ecommerce and online buying experiences kick off with a search. And, with 3.5 billion Google searches happening per day, Google is at the center of the ecommerce ecosystem and creating opportunities for brands and consumers to align for seamless search and purchasing experiences. “ Google, we’re working on more ways to bridge the connection between retailers and consumers, so 3 REASONS TO KEEP CUSTOMER ACQUISITION CAMPAIGNS LIVE OVER Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.FERNANDO BORGHESE
Fernando Borghese is the co-founder and chief operating officer of Digital Media Solutions (DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and management of the company, encompassing all lines of business. Borghese has a successful track record of building high-performing teams that deliver measurable impact for DMS within highly competitive DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DIGITAL MEDIA SOLUTIONS Digital Media Solutions ® (DMS) is a leading provider of technology and digital performance advertising solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. DMS CAREERS| JOIN THE DMS TEAM 45 days ago. Reports to: Sr. Director of Human Resources Location: Remote, USASummaryThe Director of Talent will be responsible for leading the DMS Recruitment team who specializes in Corporate recruiting and Call Center (Telemarketing) recruiting with a wide range of roles from Sales, Marketing, Software Developers and more. GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINEAUTHOR: SARAHCAVILL
Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TO Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. THE LATEST NEWS FROM THE STREAMING WARS COULD MEAN NEWAUTHOR: SARAHCAVILL
Streaming took a journey during the pandemic, including the rise and fall of Quibi, the surge in subscriptions while consumers were stuck at home and now the churn some streaming services are starting to experience as pre-2020 life resumes.. Despite the ups and downs, recent data from Kantar shows that “7% of U.S. households took out a new video on demand subscription (SVOD) in the first LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platform DEMAND OF LUXURY ITEMS: HOW WEALTH AND MARKETING IMPACT SALES The Demand For Luxury. The most popular luxury items that have seen dramatic increase over the past 10 years are rare whiskeys at a 582% increase and cars at a 258% increase. Rounding out the top luxury items are jewelry (112%) and watches (73%). While wealth has risen and is prominent in the U.S., marketing has most definitely played a rolein
NEW CCPA REGULATION BANS DARK PATTERNS: JUST THE FACTSAUTHOR: SARAHCAVILL
LinkedIn Creator Mode: Just The Facts. Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight contentand gr
HOW MILLENNIALS ARE SAVING AND SPENDING THEIR MONEY Almost a quarter of Millennials who are saving have $100,000 or more put away and three-quarters are saving for retirement, more than half are building emergency funds and one-third are saving to buy homes. Although Millennials are coming of age and becoming more responsible with their money, many are burdened with debt. DIGITAL MEDIA SOLUTIONS (DMS) Digital Media Solutions leverages the best people, processes and technology in the industry to provide digital performance advertising campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DIGITAL MEDIA SOLUTIONS Digital Media Solutions ® (DMS) is a leading provider of technology and digital performance advertising solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. DMS CAREERS| JOIN THE DMS TEAM 45 days ago. Reports to: Sr. Director of Human Resources Location: Remote, USASummaryThe Director of Talent will be responsible for leading the DMS Recruitment team who specializes in Corporate recruiting and Call Center (Telemarketing) recruiting with a wide range of roles from Sales, Marketing, Software Developers and more. GEN X SPENDING HABITS INCLUDE BARGAIN SHOPPING ONLINEAUTHOR: SARAHCAVILL
Typically, Gen X household spending ($76,788) exceeds that of the national household ($63,036), but Gen X spending was squeezed during the last year. However, “with above-average incomes and bigger-than-average households – and at a life stage that necessitates lots of spending – Xers remain a cohort marketers cannot afford to ignore NIKE PLANS STEADY DIGITAL PUSH IN 2021 AS DIRECT-TO Nike, a brand valued at nearly $35 billion, saw direct-to-consumer (DTC) sales account for an estimated 33.1% of their revenues in 2020. Ten years ago, DTC sales were only 13.5% of total Nike revenues. By emphasizing digital innovation and app downloads, Nike has steadily increased its move to ecommerce and DTC sales. THE LATEST NEWS FROM THE STREAMING WARS COULD MEAN NEWAUTHOR: SARAHCAVILL
Streaming took a journey during the pandemic, including the rise and fall of Quibi, the surge in subscriptions while consumers were stuck at home and now the churn some streaming services are starting to experience as pre-2020 life resumes.. Despite the ups and downs, recent data from Kantar shows that “7% of U.S. households took out a new video on demand subscription (SVOD) in the first LINKEDIN CREATOR MODE: JUST THE FACTS LinkedIn is providing influencers with a new opportunity to grow their followings and increase engagement among the social platform’s 740 million users with the launch of “creator mode.” A new way for users, or “creators,” to showcase their activity and insights on LinkedIn, creator mode is part of LinkedIn’s broader goal of creating a complete audio-based social platform DEMAND OF LUXURY ITEMS: HOW WEALTH AND MARKETING IMPACT SALES The Demand For Luxury. The most popular luxury items that have seen dramatic increase over the past 10 years are rare whiskeys at a 582% increase and cars at a 258% increase. Rounding out the top luxury items are jewelry (112%) and watches (73%). While wealth has risen and is prominent in the U.S., marketing has most definitely played a rolein
NEW CCPA REGULATION BANS DARK PATTERNS: JUST THE FACTSAUTHOR: SARAHCAVILL
LinkedIn Creator Mode: Just The Facts. Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight contentand gr
HOW MILLENNIALS ARE SAVING AND SPENDING THEIR MONEY Almost a quarter of Millennials who are saving have $100,000 or more put away and three-quarters are saving for retirement, more than half are building emergency funds and one-third are saving to buy homes. Although Millennials are coming of age and becoming more responsible with their money, many are burdened with debt. BIG BRANDS SHIFT TO DTC STRATEGIES AS CONSUMER BEHAVIORS Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve. As the world edges ever closer to a post-pandemic reality, brands that have embraced digital strategies are likely to be more prepared to meet evolved consumer behaviors that stick around in the new normal. In light of current trends, direct-to-consumer (DTC) marketing andsales
HOME WARRANTY BRANDS LEVERAGE DIGITAL STRATEGIES TO BE Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them. February 26, 2021 Sarah Cavill. “The market size, measured by revenue, of the Home Warranty Providers industry is $2.6bn in 2021,” according to IBIS World. Many Americans want the peace of mind that a home warranty offers, with many warranty plans PIZZA WARS 2021: BRANDS EFFECTIVELY LEVERAGE DIGITAL TACTICS Pizza Wars 2021: Brands Effectively Leverage Digital Tactics. “The market size, measured by revenue, of the pizza restaurants industry is $47.5bn in 2021,” according to IBIS World. That’s a lot of pizza. And, while getting a pizza delivered is nothing new, the need for easy, affordable, seamless delivery was imperative the past 12 months. BRANDS AND NONPROFITS SHOW SUPPORT FOR AAPI COMMUNITY Since the start of the pandemic, nearly 3,000 hate incidents towards The Asian American and Pacific Islander (AAPI) community have been recorded. In response, many brands and nonprofits are offering support and allyship as the unfortunate situation becomes more widely known. WHAT ARE VIRTUAL INFLUENCERS? Virtual influencers are leveraged to bring in social media followers and likes for brands, and these modern-day influencers have seen explosive growth and followings in recent years. Lil Miquela, a virtual influencer created by transmedia studio Brud, is known to many as the trailblazer in CRUISE MARKETING: COMPETITION DRIVES MESSAGING INNOVATION The number of ocean cruisers around the world has almost doubled in a decade — from 17.8 million in 2009 to a projected 30 million in 2019. According to The Motley Fool, this growth has “caused a sort of arms race between the biggest cruise operators.”Reflective of the competition, cruise marketing campaigns are focused on creating perceived differentiations between the cruise lines IT’S A BARBIE WORLD It’s A Barbie World — And This Time It’s Digital. February 8, 2021 Sarah Cavill. After years of tinkering with Barbie to make her more up to date and relatable for today’s kids – and the parents doing the buying – Mattel has taken Barbie into the digital age. Barbie is now a gamer, vlogger and bread baking sensation, and theupdated
FROM BOOMERS TO GEN Z, CREDIT CARDS REIGN AS PREFERRED Across all generations, credit card debt is the most common type of consumer debt. With the rise of digital and mobile payment solutions, such as Apple Pay, Google Pay and Amazon Pay, and the overall increased ease of online transactions, personal credit cards are the preferred form of payment among Baby Boomers, Gen X and Millennials.But the credit card marketplace is competitive, which LOVE, A MOVEMENT: THE TOP 10 PRIDE CAMPAIGNS & MARKETING U.S. Bank participated in 30 different Pride celebrations across the United States last year and has been named a “Best Place to Work for LGBT Equality” for 10 years running. In an effort to inspire and uplift the LGBT community, U.S. Bank held a design contest in January 2017 encouraging consumers to submit open and affirming concepts for adebit card layout.
TAKE A LOOK UNDER THE HOOD: MARKETING TO NASCAR FANS Despite declining numbers, NASCAR’s fan base is estimated to include 75 million consumers. The NASCAR fan base makes up a diverse audience: 63% of the audience are male. 20% are minorities. 47% are between the ages of 18 and 44. 15% of NASCAR fans live in the Northeast, 25% live in the Midwest, 40% in the South and 20% in the West.* Solutions
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