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DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. A GUIDE TO COOKIES AND COMPLIANCE A Guide to Cookies and Compliance. In the UK, the Information Commissioner’s Office (ICO) issued guidance on the use of cookies in July 2019. The guidance was produced to clarify existing legislation in view of the requirement to apply a GDPR level of consent. The DMA Cookie Guidance Group has prepared this guidance, which we hope Email
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EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. 14 Mar 2019. Share. Clip. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. A GUIDE TO COOKIES AND COMPLIANCE A Guide to Cookies and Compliance. In the UK, the Information Commissioner’s Office (ICO) issued guidance on the use of cookies in July 2019. The guidance was produced to clarify existing legislation in view of the requirement to apply a GDPR level of consent. The DMA Cookie Guidance Group has prepared this guidance, which we hopecomplements
EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. 14 Mar 2019. Share. Clip. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA AWARDS 2020: THE WINNING WORK DMA Awards 2020: The Winning Work. 09 Dec 2020. Share. Clip. The DMA Awards winners have been picked on, picked over and eventually picked out by our Judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix shortlist for our Campaigns categoriesannounced so far.
DMA AWARDS 2020: THE WINNERS' SERIES ON DEMAND The DMA Awards 2020 Winners' Series rips the curtains back on the boldest, most brilliant work in the industry. It's a live, online session - led by DMA Chair Stephen Maher - that salutes Gold, Silver and Bronze winners and delivers the insights and wisdom of a panel of DMA Awards Category Chairs who tear the lid off the winning work and take your inside why the triumphant campaigns won out. DMA AWARDS 2020: WINNERS' SERIES CHANNELS AND CRAFT Get a recap of this year’s Bronze, Silver, and Gold winners – plus our second Grand Prix shortlist contender – from our live, online Awards event that celebrated our Channels and Craft categories. Dig into the ‘why’ as much as the ‘what’ alongside our expertpanellists.
MEET THE CATEGORY CHAIRS OF THE 2020 DMA AWARDS Automotive Public Sector Travel and Leisure Utilities and Telecommunications Retail and E-commerce Financial Services Health and wellness Charity FMCG Best B2B Best B2C Best Use of Email Best digital destination Best use of mobile and connected devices Best Use of Search Best Use of Social Media Best use of social media for customer acquisition Best Digital Performance Best Customer Retention 2020 GOLD PUBLIC SECTOR The Team "Mullenlowe - Fran Griffin, Senior Strategist - Lovisa Silburn, Creative Director - Georgie Dale, Account Manager - Dean Lanzman, CRM Strategy Director - Stefan Bocos, Data Planner MullenLowe Open - Bien Huynh, Account Director Mullenlowe London - Hugh Todd, Creative Director - James MacAskill, Senior Strategist - Katie McCambley, Group Account Director - Jasper Wolley, PILLARS OF THE DMA AWARDS: CREATIVITY Creativity is one of the three pillars of the DMA Awards. In this instalment Awards Committee member, chief creative officer at Isobar, Simon Gill, examines why creativity done right makes the difference between work that shortlists - and work that wins. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
GUIDANCE NOTE ON BREXIT AND DATA PROTECTION Guidance Note on Brexit and Data Protection. 1. Transfers of personal data from EEA countries to the UK. You will need to put in place GDPR safeguards for such transfers. You will also need to update your privacy policy and documentation with your chosen GDPR safeguard. You should discuss your chosen GDPR safeguards with your clients. 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA - DATA & MARKETING ASSOCIATION Thanks for your interest in the DMA Awards. Entries have closed for this year. To get all the latest information about the DMA Awards, pop your email into the box below and we'll keep you updated. DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. A GUIDE TO COOKIES AND COMPLIANCE A Guide to Cookies and Compliance. In the UK, the Information Commissioner’s Office (ICO) issued guidance on the use of cookies in July 2019. The guidance was produced to clarify existing legislation in view of the requirement to apply a GDPR level of consent. The DMA Cookie Guidance Group has prepared this guidance, which we hopecomplements
EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. 14 Mar 2019. Share. Clip. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. A GUIDE TO COOKIES AND COMPLIANCE A Guide to Cookies and Compliance. In the UK, the Information Commissioner’s Office (ICO) issued guidance on the use of cookies in July 2019. The guidance was produced to clarify existing legislation in view of the requirement to apply a GDPR level of consent. The DMA Cookie Guidance Group has prepared this guidance, which we hopecomplements
EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. 14 Mar 2019. Share. Clip. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA AWARDS 2020: THE WINNING WORK DMA Awards 2020: The Winning Work. 09 Dec 2020. Share. Clip. The DMA Awards winners have been picked on, picked over and eventually picked out by our Judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix shortlist for our Campaigns categoriesannounced so far.
DMA AWARDS 2020: THE WINNERS' SERIES ON DEMAND The DMA Awards 2020 Winners' Series rips the curtains back on the boldest, most brilliant work in the industry. It's a live, online session - led by DMA Chair Stephen Maher - that salutes Gold, Silver and Bronze winners and delivers the insights and wisdom of a panel of DMA Awards Category Chairs who tear the lid off the winning work and take your inside why the triumphant campaigns won out. DMA AWARDS 2020: WINNERS' SERIES CHANNELS AND CRAFT Get a recap of this year’s Bronze, Silver, and Gold winners – plus our second Grand Prix shortlist contender – from our live, online Awards event that celebrated our Channels and Craft categories. Dig into the ‘why’ as much as the ‘what’ alongside our expertpanellists.
MEET THE CATEGORY CHAIRS OF THE 2020 DMA AWARDS Automotive Public Sector Travel and Leisure Utilities and Telecommunications Retail and E-commerce Financial Services Health and wellness Charity FMCG Best B2B Best B2C Best Use of Email Best digital destination Best use of mobile and connected devices Best Use of Search Best Use of Social Media Best use of social media for customer acquisition Best Digital Performance Best Customer Retention 2020 GOLD PUBLIC SECTOR The Team "Mullenlowe - Fran Griffin, Senior Strategist - Lovisa Silburn, Creative Director - Georgie Dale, Account Manager - Dean Lanzman, CRM Strategy Director - Stefan Bocos, Data Planner MullenLowe Open - Bien Huynh, Account Director Mullenlowe London - Hugh Todd, Creative Director - James MacAskill, Senior Strategist - Katie McCambley, Group Account Director - Jasper Wolley, PILLARS OF THE DMA AWARDS: CREATIVITY Creativity is one of the three pillars of the DMA Awards. In this instalment Awards Committee member, chief creative officer at Isobar, Simon Gill, examines why creativity done right makes the difference between work that shortlists - and work that wins. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
GUIDANCE NOTE ON BREXIT AND DATA PROTECTION Guidance Note on Brexit and Data Protection. 1. Transfers of personal data from EEA countries to the UK. You will need to put in place GDPR safeguards for such transfers. You will also need to update your privacy policy and documentation with your chosen GDPR safeguard. You should discuss your chosen GDPR safeguards with your clients. 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA - DATA & MARKETING ASSOCIATION Thanks for your interest in the DMA Awards. Entries have closed for this year. To get all the latest information about the DMA Awards, pop your email into the box below and we'll keep you updated. DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. A GUIDE TO COOKIES AND COMPLIANCE A Guide to Cookies and Compliance. In the UK, the Information Commissioner’s Office (ICO) issued guidance on the use of cookies in July 2019. The guidance was produced to clarify existing legislation in view of the requirement to apply a GDPR level of consent. The DMA Cookie Guidance Group has prepared this guidance, which we hopecomplements
EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. 14 Mar 2019. Share. Clip. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. A GUIDE TO COOKIES AND COMPLIANCE A Guide to Cookies and Compliance. In the UK, the Information Commissioner’s Office (ICO) issued guidance on the use of cookies in July 2019. The guidance was produced to clarify existing legislation in view of the requirement to apply a GDPR level of consent. The DMA Cookie Guidance Group has prepared this guidance, which we hopecomplements
EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. 14 Mar 2019. Share. Clip. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA AWARDS 2020: THE WINNING WORK DMA Awards 2020: The Winning Work. 09 Dec 2020. Share. Clip. The DMA Awards winners have been picked on, picked over and eventually picked out by our Judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix shortlist for our Campaigns categoriesannounced so far.
DMA AWARDS 2020: THE WINNERS' SERIES ON DEMAND The DMA Awards 2020 Winners' Series rips the curtains back on the boldest, most brilliant work in the industry. It's a live, online session - led by DMA Chair Stephen Maher - that salutes Gold, Silver and Bronze winners and delivers the insights and wisdom of a panel of DMA Awards Category Chairs who tear the lid off the winning work and take your inside why the triumphant campaigns won out. DMA AWARDS 2020: WINNERS' SERIES CHANNELS AND CRAFT Get a recap of this year’s Bronze, Silver, and Gold winners – plus our second Grand Prix shortlist contender – from our live, online Awards event that celebrated our Channels and Craft categories. Dig into the ‘why’ as much as the ‘what’ alongside our expertpanellists.
MEET THE CATEGORY CHAIRS OF THE 2020 DMA AWARDS Automotive Public Sector Travel and Leisure Utilities and Telecommunications Retail and E-commerce Financial Services Health and wellness Charity FMCG Best B2B Best B2C Best Use of Email Best digital destination Best use of mobile and connected devices Best Use of Search Best Use of Social Media Best use of social media for customer acquisition Best Digital Performance Best Customer Retention 2020 GOLD PUBLIC SECTOR The Team "Mullenlowe - Fran Griffin, Senior Strategist - Lovisa Silburn, Creative Director - Georgie Dale, Account Manager - Dean Lanzman, CRM Strategy Director - Stefan Bocos, Data Planner MullenLowe Open - Bien Huynh, Account Director Mullenlowe London - Hugh Todd, Creative Director - James MacAskill, Senior Strategist - Katie McCambley, Group Account Director - Jasper Wolley, PILLARS OF THE DMA AWARDS: CREATIVITY Creativity is one of the three pillars of the DMA Awards. In this instalment Awards Committee member, chief creative officer at Isobar, Simon Gill, examines why creativity done right makes the difference between work that shortlists - and work that wins. THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
GUIDANCE NOTE ON BREXIT AND DATA PROTECTION Guidance Note on Brexit and Data Protection. 1. Transfers of personal data from EEA countries to the UK. You will need to put in place GDPR safeguards for such transfers. You will also need to update your privacy policy and documentation with your chosen GDPR safeguard. You should discuss your chosen GDPR safeguards with your clients. 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA - DATA & MARKETING ASSOCIATION Thanks for your interest in the DMA Awards. Entries have closed for this year. To get all the latest information about the DMA Awards, pop your email into the box below and we'll keep you updated. DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
2020 SILVER ENTERTAINMENT AND MUSIC Agency: Ogilvy UK Client: Formula 1 Campaign Name: Keeping F1 fans tuned in with no racing Campaign Overview . Keeping F1 fans engaged in lockdown. During six months without races how could the sport’s voice be kept alive? REGULATION HUB UPDATE Regulation Hub Update - March 2021. 24 Mar 2021. Share. Clip. This article is written by Rachel Goddard and Steve Sullivan who is the Deputy Chair of the Contact Centre Council. The ICO is still on a roll of PECR-based enforcement actions and fines of rogue marketers and has 2020 GOLD BEST USE OF MARKETING AUTOMATION Agency: Merkle Client: Hyperoptic Campaign Name: Hyper-optimum Bidding Strategy: A Global First Campaign Overview . Doing the client’s bidding. Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms. 2020 GOLD BEST USE OF SOCIAL MEDIA Unscripted delivered high awareness and sales, setting the standard for sports marketing: 30% more BT Sport subscriptions than 2018/19, with a fraction of that period’s budget.2020 SILVER CHARITY
Agency: Parkhouse Client: St Mungo’s Campaign Name: 'Dog’s Life'/’It Started’ Campaign Overview . A warmer Christmas. St Mungo’s aims to end homelessness - but knows it takes more than putting a roof over someone’s head. DMA STUDENT MEMBERSHIP A Data & Marketing Association (DMA) Student Membership helps students and apprentices forge ahead with a career in the UK’s thriving data and marketing industry. Membership costs £45 per year, with the opportunity to pay this in 12 monthly instalments of £3.75. It shows employers a commitment to professional development, offers 2020 SILVER BEST WRITING Ogilvy UK, Formula 1, Keeping the voice of F1 alive during the'pandemic' season
2020 GOLD BEST USE OF OUT OF HOME Having identified Germany as a growth market, the publication knew it had to focus limited budget to maximise impact. Berlin was chosen for its highly educated, English speaking audience who share the newspaper’s progressive values and match the wider Guardian Weekly target audience profile. 2020 SILVER FINANCIAL SERVICES Paid TruView activity returned 46% VTR, well above the industry average of 25%. In addition: More than 170,000 people have visited the “Money on Your Mind” webpage 2020 SILVER BEST USE OF VOICE OR AUDIO MullenLowe Open, Sennheiser, Sound Check Creativity. The team worked with Sennheiser and music composer and sound designer Tim Cowie to create a perfectly curated piece of music, Sound Check. DMA - DATA & MARKETING ASSOCIATIONDATASEALDMA INSIGHT: THE CREATIVE OPPORTUNITYPREFERENCE SERVICES Coronavirus: March 2021 - The Impacts on Business. A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from thechallenges of
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel. DMA PRIVACY POLICIES AND TEMPLATES Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation THOUGHTFUL MARKETING: THE STORY BEHIND THE MOVEMENT Thoughtful Marketing: The Story Behind the Movement. The DMA has always placed importance on putting the customer front and centre and, throughout the lockdown, more brands and businesses have begun doing the same. To celebrate those who’ve adjusted their approaches to help others in a genuine way, we’ve partnered with the Thoughtful BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens GDPR: A CONSUMER PERSPECTIVE GDPR: A CONSUMER PERSPECTIVE 2018 3 COPYRIGHT: THE DMA (UK) LTD 2018 Does Acxiom welcome the General Data Protection Regulations (GDPR)? Absolutely. No question. As well as increasing the importance everyone must place on data, it also updates our data legislation for DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond.TRAINERS NOTES
1 | P a g e Trainers notes Written by Elaine Lee (ReynoldsBusbyLee Ltd) and Jacqui Crawley (KMB Ltd) 2018. With thanks to Sureya Landiniof Blue Donkey Ltd
DMA - DATA & MARKETING ASSOCIATIONDATASEALDMA INSIGHT: THE CREATIVE OPPORTUNITYPREFERENCE SERVICES Coronavirus: March 2021 - The Impacts on Business. A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from thechallenges of
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel. DMA PRIVACY POLICIES AND TEMPLATES Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation THOUGHTFUL MARKETING: THE STORY BEHIND THE MOVEMENT Thoughtful Marketing: The Story Behind the Movement. The DMA has always placed importance on putting the customer front and centre and, throughout the lockdown, more brands and businesses have begun doing the same. To celebrate those who’ve adjusted their approaches to help others in a genuine way, we’ve partnered with the Thoughtful BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens GDPR: A CONSUMER PERSPECTIVE GDPR: A CONSUMER PERSPECTIVE 2018 3 COPYRIGHT: THE DMA (UK) LTD 2018 Does Acxiom welcome the General Data Protection Regulations (GDPR)? Absolutely. No question. As well as increasing the importance everyone must place on data, it also updates our data legislation for DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond.TRAINERS NOTES
1 | P a g e Trainers notes Written by Elaine Lee (ReynoldsBusbyLee Ltd) and Jacqui Crawley (KMB Ltd) 2018. With thanks to Sureya Landiniof Blue Donkey Ltd
2020 SILVER ENTERTAINMENT AND MUSIC Agency: Ogilvy UK Client: Formula 1 Campaign Name: Keeping F1 fans tuned in with no racing Campaign Overview . Keeping F1 fans engaged in lockdown. During six months without races how could the sport’s voice be kept alive? 2020 GOLD BEST USE OF MARKETING AUTOMATION Agency: Merkle Client: Hyperoptic Campaign Name: Hyper-optimum Bidding Strategy: A Global First Campaign Overview . Doing the client’s bidding. Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel.2020 SILVER CHARITY
Agency: Parkhouse Client: St Mungo’s Campaign Name: 'Dog’s Life'/’It Started’ Campaign Overview . A warmer Christmas. St Mungo’s aims to end homelessness - but knows it takes more than putting a roof over someone’s head. 2020 GOLD BEST USE OF SOCIAL MEDIA Unscripted delivered high awareness and sales, setting the standard for sports marketing: 30% more BT Sport subscriptions than 2018/19, with a fraction of that period’s budget. 2020 SILVER BEST WRITING Ogilvy UK, Formula 1, Keeping the voice of F1 alive during the'pandemic' season
2020 GOLD BEST USE OF OUT OF HOME Having identified Germany as a growth market, the publication knew it had to focus limited budget to maximise impact. Berlin was chosen for its highly educated, English speaking audience who share the newspaper’s progressive values and match the wider Guardian Weekly target audience profile. 2020 SILVER FINANCIAL SERVICES Paid TruView activity returned 46% VTR, well above the industry average of 25%. In addition: More than 170,000 people have visited the “Money on Your Mind” webpage 2020 SILVER BEST USE OF VOICE OR AUDIO MullenLowe Open, Sennheiser, Sound Check Creativity. The team worked with Sennheiser and music composer and sound designer Tim Cowie to create a perfectly curated piece of music, Sound Check. DMA - DATA & MARKETING ASSOCIATION Don’t miss out on the latest news, research insights, learning opportunities, and expert-led events from the DMA. Pop your email in the box below to stay up to speed. DMA - Data and Marketing Association * Log in or RegisterPassword
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We have found 1798 results Your search returned no results. Please amend your search.Michael Sturrock
Data & Marketing Association Public Affairs Manager27 Mar 2020
DMA CALLS FOR BANKS TO RETHINK THEIR APPROACH TO CBILS Banks are demanding unfavourable repay rates of the government-backed loans announced by the Chancellor Rishi Sunak this week.* Share
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26 Mar 2020
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MARKETER EMAIL TRACKER 2020 Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lastingrelationships.
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25 Mar 2020
DMA CORONAVIRUS SURVEY: TELL US HOW THE DMA CAN HELP YOU At this challenging time, we want to know how the outbreak is affecting you, your organisation and the data and marketing industry.* Share
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25 Mar 2020
CORONAVIRUS: ADVICE AND HELP The DMA has gathered information from the UK Government and partners to help with the running of your business throughout the ongoing COVID-19 situation. This page will update as more resources and advicebecome available.
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24 Mar 2020
CORONAVIRUS: THIS WAS THE WEEK THAT WAS The UK creative, data and marketing industries continue to respond to Coronavirus with key comment, light touches and creative inspiration. Each week this blog will pick several must reads from the week that was as we track effects on a data and marketing community facing up toa unique challenge.
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Michael Sturrock
Data & Marketing Association Public Affairs Manager23 Mar 2020
CORONAVIRUS: GOVERNMENT SUPPORT INITIATIVES From Monday 16 March onwards, the Chancellor will be announcing special measures to support the economy through Coronavirus. Check in here for latest developments.* Share
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Michael Sturrock
Data & Marketing Association Public Affairs Manager23 Mar 2020
CORONAVIRUS: GOVERNMENT OFFERS £500K TO TECH BUSINESSES FOR ISOLATION INNOVATION The funding is available for technology companies who come up with digital support solutions for people who need to stay at home becauseof coronavirus.
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05 Mar 2020
UNDERSTANDING PODCASTS: AN INTERVIEW WITH THE CYCLING PODCAST I Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this, the first part of a two-part chat with the founders of the trailblazing ‘The Cycling...* Share
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27 Feb 2020
WELCOME TO A NEW DATA & MARKETING ASSOCIATION The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.* Share
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