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ORACLE MARKETING CLOUD: CREATING IDEAL CUSTOMERS Creating Ideal Customers. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel. CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused andattribute
EXECS: WE'RE NOT WORTHY OF CUSTOMER LOYALTY Companies continue to take customers for granted, and the relationship between company and customer is worsening, according to the 2004annual survey and c
2016 DMN EBOOK: ONE TOUGH QUESTION: DATA/ANALYTICS A marketing cloud is a major investment, and selecting the most effective solution for your business takes planning and focus. This free eBook cuts through the noise and confusion of the buying journey, charting a 10-step path to implementation, including: Conducting a technology and skills audit. Building a transformation plan. BLUECONIC: UNLEASHING INDIVIDUALIZATION According to market research, 25% of consumers switch between at least three devices daily. Just trying to recognize an individual, nevermind tailoring their interactions with your brand is daunting.DMNEWS.COM
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DIRECT MARKETING JOBS DMN Jobs offers the top jobs available in Direct Marketing. Search and apply to open positions or post jobs on DMN Jobs now. JOB SEEKER SIGN UP AND LOGIN Register or login to your job seeker account on DMN Jobs to search for jobs, set up alerts and apply to available job opportunities. OPEN ID SEEKS TO BALANCE CONVENIENCE AND PRIVACY As the number of Web sites offering personalization grows, so does the number of logins and passwords for users to remember. As a result, many Web users are now experiencing "login fatigue USERS WATCH AND CHAT AT LYCOS CINEMA Lycos Inc. has rolled out Lycos Cinema, a Web-based watch and chat video experience that lets users talk at the movies. This launch changes the way people ANTI-SPAM AND PRIVACY An e-mail is SPAM if: 1. The contact's personal identity and context are irrelevant because the message is equally applicable to many other potential contacts; AND. 2. The contact has not verifiably granted deliberate, explicit, and still-revocable permission for it to besent; AND. 3.
ORACLE MARKETING CLOUD: CREATING IDEAL CUSTOMERS Creating Ideal Customers. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel. CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused andattribute
EXECS: WE'RE NOT WORTHY OF CUSTOMER LOYALTY Companies continue to take customers for granted, and the relationship between company and customer is worsening, according to the 2004annual survey and c
2016 DMN EBOOK: ONE TOUGH QUESTION: DATA/ANALYTICS A marketing cloud is a major investment, and selecting the most effective solution for your business takes planning and focus. This free eBook cuts through the noise and confusion of the buying journey, charting a 10-step path to implementation, including: Conducting a technology and skills audit. Building a transformation plan. BLUECONIC: UNLEASHING INDIVIDUALIZATION According to market research, 25% of consumers switch between at least three devices daily. Just trying to recognize an individual, nevermind tailoring their interactions with your brand is daunting.DMNEWS.COM
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MESSAGELABS ACQUIRES FORTIUM ICA LIMITED Web security firm MessageLabs has acquired Fortium ICA Limited, an image composition analysis technology firm, in an undisclosed deal.Fortium offers a
LOGIN OR REGISTER TO POST JOBS Recruiter Login / Create Account. Your account will allow you to post and manage job openings, search and manage job candidates, create a company profile, and much more! If you are a job seeker, login here. POST DIRECT MARKETING JOB OPENINGS Post and promote job opportunities available in Direct Marketing on DMN Jobs. Reach quality candidates today. OPEN ID SEEKS TO BALANCE CONVENIENCE AND PRIVACY As the number of Web sites offering personalization grows, so does the number of logins and passwords for users to remember. As a result, many Web users are now experiencing "login fatigue USERS WATCH AND CHAT AT LYCOS CINEMA Lycos Inc. has rolled out Lycos Cinema, a Web-based watch and chat video experience that lets users talk at the movies. This launch changes the way people IS THE 360 DEGREE VIEW OF THE CUSTOMER A MYTH? Is the 360-Degree View of the Customer a Myth? With many brands failing to keep pace with customer expectations, we asked 10 industry marketing leaders One Tough Question: “How far are most businesses from being able to update their customer's profiles with immediate, actionable insights? What is the biggest challenge to achieving thisgoal
THE POWER BEHIND ACCOUNT-BASED MARKETING dmnews.com | The Power Behind Account-Based Marketing 4 T PWER B ACCOTBASED MATG ney. You can market to all these folks differently, and you should.” That assumes that ABM can be embedded in a marketing-automation 2016 DMN EBOOK: ONE TOUGH QUESTION: DATA/ANALYTICS A marketing cloud is a major investment, and selecting the most effective solution for your business takes planning and focus. This free eBook cuts through the noise and confusion of the buying journey, charting a 10-step path to implementation, including: Conducting a technology and skills audit. Building a transformation plan. 2015 DMN EBOOK: DIRECT MAIL MARKETING ESSENTIAL GUIDE Direct mail not only is still effective, but is seeing resurgence as an integral part of an omnichannel approach to marketing. BLUECONIC: UNLEASHING INDIVIDUALIZATION According to market research, 25% of consumers switch between at least three devices daily. Just trying to recognize an individual, nevermind tailoring their interactions with your brand is daunting.* Podcast
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WOMEN IN MARKETING COMMUNITY Welcome to DMN's Women in Marketing Community, a year-round resource for content on equality, diversity, and inclusion in marketing, and in the workplace generally. At DMN, we have been supporting women marketers with our annual Marketing Hall of Femme event. Now we're honoring you every day of the year. WITH THE MONARCHY BEHIND THEM, ARE HARRY AND MEGHAN THE WORLD’S BIGGEST INFLUENCERS?Content Marketing
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