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FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it 9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. 11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. 9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it 9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. 11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP We are a full-service marketing agency.From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies.Learn more about our services: Creative Agency (web, print); Online Advertising & Lead Generation (Facebook ads, Google ads, leadsHOW TO REACH US
We’d love to chat with you. Please fill out the contact form below and a team member from eleventy will get in touch with you promptly. If you want to reach us sooner, feel free to give us a call or visit our offices in downtown Akron, Ohio. Visit us: eleventy marketing group. 453 S. High St. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. HOW TO USE THE FOUR CORE EMOTIONS IN YOUR MARKETING 1. HAPPY – Connect your product with a feeling of joy. Happiness is an emotion we crave. People like to feel good. And they want things in their lives that make them feel good. In marketing, promising a sense of joy can be a powerful selling point. Show people how what you do is impacting the world in a positive way. 6 SIGNIFICANT DIRECT MAIL STATS FROM THE DMA FACT BOOK 6 Significant Statistics from the DMA on the Current State of Direct Mail. By eleventy marketing group. 56.9% of total mail volume was direct mail in 2014 —up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditionalyour organization.
7 ONLINE MARKETING IDEAS TO MAKE AN END-OF-SUMMER SPLASH 6. Advertise in a different way. You may have driven by a restaurant billboard a hundred times and never noticed it. Then one day a plane flies over head with the name on a banner and it suddenly jumps out at you. Advertising methods can grow stale over time. HOW TO SCHEDULE YOUR FACEBOOK POSTS IN ADVANCE 2. Click on the arrow next to the blue “Post” button. Instead of clicking on “Post”, click the arrow next to it. A dropdown menu will appear. . 3. Click on “Schedule Post” from the dropdown menu. The dropdown menu will include three options. Scroll over CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. 9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it 9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. 11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. 9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it 9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. 11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP We are a full-service marketing agency.From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies.Learn more about our services: Creative Agency (web, print); Online Advertising & Lead Generation (Facebook ads, Google ads, leadsHOW TO REACH US
We’d love to chat with you. Please fill out the contact form below and a team member from eleventy will get in touch with you promptly. If you want to reach us sooner, feel free to give us a call or visit our offices in downtown Akron, Ohio. Visit us: eleventy marketing group. 453 S. High St. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. HOW TO USE THE FOUR CORE EMOTIONS IN YOUR MARKETING 1. HAPPY – Connect your product with a feeling of joy. Happiness is an emotion we crave. People like to feel good. And they want things in their lives that make them feel good. In marketing, promising a sense of joy can be a powerful selling point. Show people how what you do is impacting the world in a positive way. 6 SIGNIFICANT DIRECT MAIL STATS FROM THE DMA FACT BOOK 6 Significant Statistics from the DMA on the Current State of Direct Mail. By eleventy marketing group. 56.9% of total mail volume was direct mail in 2014 —up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditionalyour organization.
7 ONLINE MARKETING IDEAS TO MAKE AN END-OF-SUMMER SPLASH 6. Advertise in a different way. You may have driven by a restaurant billboard a hundred times and never noticed it. Then one day a plane flies over head with the name on a banner and it suddenly jumps out at you. Advertising methods can grow stale over time. HOW TO SCHEDULE YOUR FACEBOOK POSTS IN ADVANCE 2. Click on the arrow next to the blue “Post” button. Instead of clicking on “Post”, click the arrow next to it. A dropdown menu will appear. . 3. Click on “Schedule Post” from the dropdown menu. The dropdown menu will include three options. Scroll over CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP Who We Are. Let us count the ways we love numbers. We are a full-service marketing agency. From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies. Learn more about ourservices:
6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 24 WORDS AND PHRASES IT'S TIME FOR NONPROFITS TO STOP It offers 21 overused jargon phrases and provides some new cliches to use in their place. Here’s a few examples: Replace “move the needle” with “peel the butternut”. Replace “in your wheelhouse” with “in your junk drawer”. Replace “low hanging fruit” with “top layer of hummus”. 9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. 5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
6 REASONS WHY DIGITAL MARKETING REALLY MATTERS TO YOURSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP Who We Are. Let us count the ways we love numbers. We are a full-service marketing agency. From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies. Learn more about ourservices:
6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 24 WORDS AND PHRASES IT'S TIME FOR NONPROFITS TO STOP It offers 21 overused jargon phrases and provides some new cliches to use in their place. Here’s a few examples: Replace “move the needle” with “peel the butternut”. Replace “in your wheelhouse” with “in your junk drawer”. Replace “low hanging fruit” with “top layer of hummus”. 9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. 5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
6 REASONS WHY DIGITAL MARKETING REALLY MATTERS TO YOURSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP We are a full-service marketing agency.From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies.Learn more about our services: Creative Agency (web, print); Online Advertising & Lead Generation (Facebook ads, Google ads, leads 5 ATTRIBUTES OF EXCEPTIONAL WEBSITES Five Key Attributes of a Great Business or Nonprofit Website. If you want an exceptional website, make sure your site is optimized in these five areas: 1. Visitor-focused. Your website exists to connect your business or nonprofit with customers or donors. It is not just a place talk about yourself and the great things you do. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT PAID SEARCH Paid search (also often referred to as “per per click” or “PPC”) is available to any business or organization. It can be somewhat of a complex process, so we’ll just boil it down to the basics here: 1. You set up an account and create your ad (theheadline,
WHAT ARE THE TOP GOALS & CHALLENGES OF DATA-DRIVEN Ensuring the quality of data, using it correctly, and accurately gauging the results remain top challenges for companies when it comes to data-driven marketing. While “integrating data across platforms” was the most commonly noted barrier to data-driven marketing success, close behind (49%) is “enriching data quality andcompleteness
11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 6 SIGNIFICANT DIRECT MAIL STATS FROM THE DMA FACT BOOK 6 Significant Statistics from the DMA on the Current State of Direct Mail. By eleventy marketing group. 56.9% of total mail volume was direct mail in 2014 —up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditionalservices:
9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 24 WORDS AND PHRASES IT'S TIME FOR NONPROFITS TO STOP It offers 21 overused jargon phrases and provides some new cliches to use in their place. Here’s a few examples: Replace “move the needle” with “peel the butternut”. Replace “in your wheelhouse” with “in your junk drawer”. Replace “low hanging fruit” with “top layer of hummus”. WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it 5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP Who We Are. Let us count the ways we love numbers. We are a full-service marketing agency. From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies. Learn more about ourservices:
9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 24 WORDS AND PHRASES IT'S TIME FOR NONPROFITS TO STOP It offers 21 overused jargon phrases and provides some new cliches to use in their place. Here’s a few examples: Replace “move the needle” with “peel the butternut”. Replace “in your wheelhouse” with “in your junk drawer”. Replace “low hanging fruit” with “top layer of hummus”. WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it 5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP We are a full-service marketing agency.From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies.Learn more about our services: Creative Agency (web, print); Online Advertising & Lead Generation (Facebook ads, Google ads, leadsHOW TO REACH US
We’d love to chat with you. Please fill out the contact form below and a team member from eleventy will get in touch with you promptly. If you want to reach us sooner, feel free to give us a call or visit our offices in downtown Akron, Ohio. Visit us: eleventy marketing group. 453 S. High St. DIGITAL ADVERTISING, MARKETING & LEAD GENERATION Digital Advertising, Marketing & Lead Generation. Reach specific audiences with highly targeted messages that deliver real results. By advertising online via popular sites like Google and Facebook, your organization can tap into a huge pool of potential customers/donors and target the ones with the greatest interest in your products orservices.
9 WAYS TO PROMOTE MONTHLY GIVING ON YOUR WEBSITE 1. Feature It On Your Home Page. From the face of your website, make your monthly giving call to action prominent. Whether you put in on a slider or somewhere else on the page, make sure it’s clear this is a key action you want people to take. 2. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
HOW TO USE THE FOUR CORE EMOTIONS IN YOUR MARKETING 1. HAPPY – Connect your product with a feeling of joy. Happiness is an emotion we crave. People like to feel good. And they want things in their lives that make them feel good. In marketing, promising a sense of joy can be a powerful selling point. Show people how what you do is impacting the world in a positive way. 6 REASONS WHY DIGITAL MARKETING REALLY MATTERS TO YOUR 4. Access. The more entrances you have to your organization, the more people are likely to come inside. That, in essence, is what digital marketing is: A series of doors leading people to learn more aboutyour organization.
4 GOOD REASONS YOU DON'T NEED TO UPDATE YOUR LOGO Checklist: Four Signs You DON’T Need to Update Your Logo. If your logo clears these four hurdles, there’s probably no real need for a redesign at this point (though you may want to revisit this list again in a year): 1. It visually fits in the now. One of the key reasons companies redesign logos is they begin to show their age. HOW TO SCHEDULE YOUR FACEBOOK POSTS IN ADVANCE 2. Click on the arrow next to the blue “Post” button. Instead of clicking on “Post”, click the arrow next to it. A dropdown menu will appear. . 3. Click on “Schedule Post” from the dropdown menu. The dropdown menu will include three options. Scroll over CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP Who We Are. Let us count the ways we love numbers. We are a full-service marketing agency. From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies. Learn more about ourservices:
9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
24 WORDS AND PHRASES IT'S TIME FOR NONPROFITS TO STOP It offers 21 overused jargon phrases and provides some new cliches to use in their place. Here’s a few examples: Replace “move the needle” with “peel the butternut”. Replace “in your wheelhouse” with “in your junk drawer”. Replace “low hanging fruit” with “top layer of hummus”. FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
6 REASONS WHY DIGITAL MARKETING REALLY MATTERS TO YOURSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it CUSTOMIZED MARKETING SOLUTIONS FOR YOUR BUSINESS OR Customized Marketing Solutions For Your Business or Nonprofit. Menu. Feel the Energy. Creating powerful brands ». Brightened Futures. Helping a nonprofit redefine its identity ». Expanding Universes. Modeling & analytics for precise targets ». Close. WHO WE ARE - ELEVENTY MARKETING GROUP Who We Are. Let us count the ways we love numbers. We are a full-service marketing agency. From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies. Learn more about ourservices:
9 INSIGHTS INTO WHAT COMPELS PEOPLE TO SHARE ONLINE 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 68% share to give people a better sense of who they are and what they care about. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with. TARGETING YOUR MARKETING BASED ON PERSONALITY TYPES The types are based on four dichotomies: (1) Introversion or Extroversion, (2) Sensing or Intuitional, (3) Thinking or Feeling, and (4) Judging or Perception. So a person can be ISTJ (Introversion, Sensing, Thinking, Judging) or ENTP (Extroversion, Intuitional, Thinking, Perception), for example. The idea of this tool isn’t tocompletely
6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
24 WORDS AND PHRASES IT'S TIME FOR NONPROFITS TO STOP It offers 21 overused jargon phrases and provides some new cliches to use in their place. Here’s a few examples: Replace “move the needle” with “peel the butternut”. Replace “in your wheelhouse” with “in your junk drawer”. Replace “low hanging fruit” with “top layer of hummus”. FIND THE BEST TIME TO POST ON FACEBOOK TO REACH YOUR To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). Note what time it was by looking at the bottom axis of the graph. That is your ideal time to post. *Every day you want to post, repeat this process. 5 KEY AREAS TO FOCUS ON IN YOUR MARKETING STRATEGY THISSEE MORE ONELEVENTYGROUP.COM
6 REASONS WHY DIGITAL MARKETING REALLY MATTERS TO YOURSEE MORE ONELEVENTYGROUP.COM
WHY, WHEN AND HOW YOU SHOULD UPDATE YOUR BRAND LOGO Here are three benefits of a well-thought-out and effective logo: It reflects your brand identity. A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it WHO WE ARE - ELEVENTY MARKETING GROUP We are a full-service marketing agency.From creative services to marketing intelligence and analytics, we believe in custom ideas that meet the needs of your organization. We serve nonprofits and all business types from small enterprises to Fortune 500 companies.Learn more about our services: Creative Agency (web, print); Online Advertising & Lead Generation (Facebook ads, Google ads, leadsHOW TO REACH US
We’d love to chat with you. Please fill out the contact form below and a team member from eleventy will get in touch with you promptly. If you want to reach us sooner, feel free to give us a call or visit our offices in downtown Akron, Ohio. Visit us: eleventy marketing group. 453 S. High St. WHAT WE'VE BEEN UP TO What We’ve Been Up To. Dryv Energy. Dryv is an upstart producer of nootropic energy pouches. A nootropic is a dietary supplement that helps support brain functions, including memory, mental speed, and focus. Dryv provides a healthy boost of sustained energy without jitters. eleventy created Dryv's branding, packaging, website andmanages its
E-COMMERCE AND ONLINE SALES Online retail is a multi-billion dollar business and continues to grow each year. As malls and big box stores die, Internet-based stores thrive. eleventy has the know-how toCREATIVE CURIOSITY
Creative Curiosity. A creative agency driven by both sides of the brain. Great ideas are nothing without a plan. eleventy’s designers believe design is the direction an idea takes to become a great product or service. Design is not the paint we slap on at the end of a project to pretty it up, but a strategy – from inception tocompletion
5 ATTRIBUTES OF EXCEPTIONAL WEBSITES Five Key Attributes of a Great Business or Nonprofit Website. If you want an exceptional website, make sure your site is optimized in these five areas: 1. Visitor-focused. Your website exists to connect your business or nonprofit with customers or donors. It is not just a place talk about yourself and the great things you do. 6 BIGGEST CONSUMER COMPLAINTS ABOUT BUSINESS WEBSITES Six Most Common Complaints About Company Websites. We suggest reading through this list and then heading directly to your business or nonprofit website to see if any your visitors may be making the same complaints. 1. “It’s too slow”. Unless you visit and surf your site regularly, you may not have a very good idea of how quickly yoursite
22 NEW STATS SHOWING HOW AMERICAN ADULTS USE EMAIL Here are some interesting findings from the Fluent survey about how Americans use email and view email marketing: 89% of Americans check email at least once a day. 27.6% check their email 1-5 times a day. 20.9% check their email more than 5 times a day. 61.6% of Americans say they mostly check email on their smartphones. 11 EXAMPLES OF POKÉMON GO MARKETING EFFORTS FOR The Tennessee Highway Safety Office used this marketing piece to promote driver safety. 7. Amazon leveraged Pokémon GO in their sales pitch for this portable phone charger. 8. Zipcar offered to drive Pokémon GO players around Boston for a day. They got a ton of publicity for the effort, including an article in AdWeek. 6 SIGNIFICANT DIRECT MAIL STATS FROM THE DMA FACT BOOK 6 Significant Statistics from the DMA on the Current State of Direct Mail. By eleventy marketing group. 56.9% of total mail volume was direct mail in 2014 —up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditionalMenu
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