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CAREERS - ESSENCE
Careers. Find the role that’s right for you. This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit. You can accept all cookies by clicking “I accept”.If you wish to
GOOGLE - ESSENCE
In late-2018, Google was preparing to launch the Pixel 3, seeking to drive consideration among target audiences. Recognizing the critical need to differentiate, Pixel sought to bring their global communication platform Be Curious: Make Every Day More Extraordinary to life, so "Curiosity Rooms" - a stunning landmark destination in the heart of London - was born. HELPFULNESS UNINTERRUPTED: GOOGLE HELPS CELEBRITIES Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
GAMING IN THE 2020S: REACH, REWARDS AND THE NEW Download the full Essence report on Gaming in the 2020s. 2020 was a breakthrough year for gaming. In recent years, the sector had been steadily growing in note amongst the marketing community but was yet to become a mainstream consideration. It had neither been seriously appraised for its reach potential nor wholeheartedly embraced as alever
NEW YORK IS OUR HQ ON THE EAST COAST. OUR FIRST AND Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
ANALYTICS EXECUTIVE
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 marketsvia
ADOBE AUDIENCE MANAGER WITHOUT THIRD-PARTY COOKIES Adobe Audience Manager (AAM) uses its third-party ‘Demdex Cookie’ as the primary (although not the only) profile identifier in the DMP. The Demdex Cookie (like all third-party cookies) is defined by its ability to be set and read by domains other than the site a user is visiting. From the DMP perspective, this creates several benefitsDATA ENGINEER
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via itsglobal
HOME - ESSENCEANALYTICSWHY ADVERTISING URGENTLY NEEDS ITS OWN CODE OF AI ETHICSMINNEAPOLISCOOKIES Home - Essence. Cutting edge. Purpose driven. We’re leading the movement toward trust and relevance in modern marketing. Who We Are. Data makes the difference. Uniting data science and creativity to deliver the world’s most valuable advertising. How We Help. GENERATION Z IN LOCKDOWN Similar to other generations this spike in total Gen Z media consumption (seen during the first phase of lockdown), is showing signs of leveling off as the measures ease. However, not all channels have seen this slow return to normality. Time spent on Social Media and Video Streaming has continued to increase, while the likes ofOnline Video
CAREERS - ESSENCE
Careers. Find the role that’s right for you. This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit. You can accept all cookies by clicking “I accept”.If you wish to
GOOGLE - ESSENCE
In late-2018, Google was preparing to launch the Pixel 3, seeking to drive consideration among target audiences. Recognizing the critical need to differentiate, Pixel sought to bring their global communication platform Be Curious: Make Every Day More Extraordinary to life, so "Curiosity Rooms" - a stunning landmark destination in the heart of London - was born. HELPFULNESS UNINTERRUPTED: GOOGLE HELPS CELEBRITIES Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
GAMING IN THE 2020S: REACH, REWARDS AND THE NEW Download the full Essence report on Gaming in the 2020s. 2020 was a breakthrough year for gaming. In recent years, the sector had been steadily growing in note amongst the marketing community but was yet to become a mainstream consideration. It had neither been seriously appraised for its reach potential nor wholeheartedly embraced as alever
NEW YORK IS OUR HQ ON THE EAST COAST. OUR FIRST AND Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
ANALYTICS EXECUTIVE
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 marketsvia
ADOBE AUDIENCE MANAGER WITHOUT THIRD-PARTY COOKIES Adobe Audience Manager (AAM) uses its third-party ‘Demdex Cookie’ as the primary (although not the only) profile identifier in the DMP. The Demdex Cookie (like all third-party cookies) is defined by its ability to be set and read by domains other than the site a user is visiting. From the DMP perspective, this creates several benefitsDATA ENGINEER
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via itsglobal
HOME - ESSENCE
Home - Essence. Cutting edge. Purpose driven. We’re leading the movement toward trust and relevance in modern marketing. Who We Are. Data makes the difference. Uniting data science and creativity to deliver the world’s most valuable advertising. How We Help. THE LATEST - ESSENCE Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
WHO WE ARE - ESSENCE Essence was founded in the belief that technology could make advertising more valuable, more efficient, and more transparent by Andrew Shebbeare, Andy Bonsall, and Matt Isaacs. The trio met in London while working in a financial services startup and building full service inhouse marketing and media departments for COMMUNICATIONS IN THE POST-LOCKDOWN LANDSCAPE: NEW RULES Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
NO GOING BACK: HOW THE PANDEMIC IS CATALYZING A NEW Let’s start with the data. If there’s any certainty about the current pandemic it’s that we are experiencing a tectonic shift in consumer behavior. In the first three months of the crisis Netflix, YouTube and Facebook all saw double-digit increases in usage. E-commerce penetration soared north of 20% in the US. PLANNING WITH CONFIDENCE IN THE RECOVERING OOH MARKET Prioritising digital inventory, data-led optimisation and residential over city centre locations is key for planning in markets where the progress of recovery from the Covid-19 crisis is slower or non-linear. Roadside and road-based (e.g. bus) sites, local high street and grocery environments are the go-tos for reaching a broad spectrum ofPAM SULLIVAN
Pam Sullivan is President and Client Partner at Essence and a member of the agency's Global Leadership Team. Based in Los Angeles, Pam manages Essence's relationship with NBCUniversal globally, working with senior clients to manage strategic planning, implementation and stewardship of all products, both current and future, on the Universal Pictures, Focus Features, Universal Studios HomeADAM GERBER
Adam Gerber. As Global Chief Investment Officer at Essence, Adam plays a key role in overseeing the agency's global media practice and builds innovative new investment models rooted in data and outcome-based metrics that are tied to clients’ business success. Gerber joined Essence in 2017 after spending six years with Disney/ABC, most ASSESSING THE ISBA/PWC PROGRAMMATIC SUPPLY CHAIN STUDY This month, ISBA & PwC released the findings of a comprehensive and forensic study of the programmatic supply chain for 15 advertisers and 12 Publishers in the UK. Seven of the 15 advertisers included in the study were GroupM agencies and Essence participated through ourclient, BT.
VISUALIZING AI: ESSENCE AND NOUN PROJECT INTRODUCE AI Download the Essence+Noun Project AI Icon Collection. From enabling exciting new possibilities in technology to sparking debate over its potential impact on the economy and society, Artificial Intelligence (AI) is now central to conversations about the future. HOME - ESSENCEANALYTICSWHY ADVERTISING URGENTLY NEEDS ITS OWN CODE OF AI ETHICSMINNEAPOLISCOOKIES Home - Essence. Cutting edge. Purpose driven. We’re leading the movement toward trust and relevance in modern marketing. Who We Are. Data makes the difference. Uniting data science and creativity to deliver the world’s most valuable advertising. How We Help. GENERATION Z IN LOCKDOWN Similar to other generations this spike in total Gen Z media consumption (seen during the first phase of lockdown), is showing signs of leveling off as the measures ease. However, not all channels have seen this slow return to normality. Time spent on Social Media and Video Streaming has continued to increase, while the likes ofOnline Video
CAREERS - ESSENCE
Careers. Find the role that’s right for you. This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit. You can accept all cookies by clicking “I accept”.If you wish to
GOOGLE - ESSENCE
In late-2018, Google was preparing to launch the Pixel 3, seeking to drive consideration among target audiences. Recognizing the critical need to differentiate, Pixel sought to bring their global communication platform Be Curious: Make Every Day More Extraordinary to life, so "Curiosity Rooms" - a stunning landmark destination in the heart of London - was born. HELPFULNESS UNINTERRUPTED: GOOGLE HELPS CELEBRITIES Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
GAMING IN THE 2020S: REACH, REWARDS AND THE NEW Download the full Essence report on Gaming in the 2020s. 2020 was a breakthrough year for gaming. In recent years, the sector had been steadily growing in note amongst the marketing community but was yet to become a mainstream consideration. It had neither been seriously appraised for its reach potential nor wholeheartedly embraced as alever
NEW YORK IS OUR HQ ON THE EAST COAST. OUR FIRST AND Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
ANALYTICS EXECUTIVE
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 marketsvia
ADOBE AUDIENCE MANAGER WITHOUT THIRD-PARTY COOKIES Adobe Audience Manager (AAM) uses its third-party ‘Demdex Cookie’ as the primary (although not the only) profile identifier in the DMP. The Demdex Cookie (like all third-party cookies) is defined by its ability to be set and read by domains other than the site a user is visiting. From the DMP perspective, this creates several benefitsDATA ENGINEER
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via itsglobal
HOME - ESSENCEANALYTICSWHY ADVERTISING URGENTLY NEEDS ITS OWN CODE OF AI ETHICSMINNEAPOLISCOOKIES Home - Essence. Cutting edge. Purpose driven. We’re leading the movement toward trust and relevance in modern marketing. Who We Are. Data makes the difference. Uniting data science and creativity to deliver the world’s most valuable advertising. How We Help. GENERATION Z IN LOCKDOWN Similar to other generations this spike in total Gen Z media consumption (seen during the first phase of lockdown), is showing signs of leveling off as the measures ease. However, not all channels have seen this slow return to normality. Time spent on Social Media and Video Streaming has continued to increase, while the likes ofOnline Video
CAREERS - ESSENCE
Careers. Find the role that’s right for you. This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit. You can accept all cookies by clicking “I accept”.If you wish to
GOOGLE - ESSENCE
In late-2018, Google was preparing to launch the Pixel 3, seeking to drive consideration among target audiences. Recognizing the critical need to differentiate, Pixel sought to bring their global communication platform Be Curious: Make Every Day More Extraordinary to life, so "Curiosity Rooms" - a stunning landmark destination in the heart of London - was born. HELPFULNESS UNINTERRUPTED: GOOGLE HELPS CELEBRITIES Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
GAMING IN THE 2020S: REACH, REWARDS AND THE NEW Download the full Essence report on Gaming in the 2020s. 2020 was a breakthrough year for gaming. In recent years, the sector had been steadily growing in note amongst the marketing community but was yet to become a mainstream consideration. It had neither been seriously appraised for its reach potential nor wholeheartedly embraced as alever
NEW YORK IS OUR HQ ON THE EAST COAST. OUR FIRST AND Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
ANALYTICS EXECUTIVE
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 marketsvia
ADOBE AUDIENCE MANAGER WITHOUT THIRD-PARTY COOKIES Adobe Audience Manager (AAM) uses its third-party ‘Demdex Cookie’ as the primary (although not the only) profile identifier in the DMP. The Demdex Cookie (like all third-party cookies) is defined by its ability to be set and read by domains other than the site a user is visiting. From the DMP perspective, this creates several benefitsDATA ENGINEER
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via itsglobal
HOME - ESSENCE
Home - Essence. Cutting edge. Purpose driven. We’re leading the movement toward trust and relevance in modern marketing. Who We Are. Data makes the difference. Uniting data science and creativity to deliver the world’s most valuable advertising. How We Help. THE LATEST - ESSENCE Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
WHO WE ARE - ESSENCE Essence was founded in the belief that technology could make advertising more valuable, more efficient, and more transparent by Andrew Shebbeare, Andy Bonsall, and Matt Isaacs. The trio met in London while working in a financial services startup and building full service inhouse marketing and media departments for COMMUNICATIONS IN THE POST-LOCKDOWN LANDSCAPE: NEW RULES Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to theworld.
NO GOING BACK: HOW THE PANDEMIC IS CATALYZING A NEW Let’s start with the data. If there’s any certainty about the current pandemic it’s that we are experiencing a tectonic shift in consumer behavior. In the first three months of the crisis Netflix, YouTube and Facebook all saw double-digit increases in usage. E-commerce penetration soared north of 20% in the US. PLANNING WITH CONFIDENCE IN THE RECOVERING OOH MARKET Prioritising digital inventory, data-led optimisation and residential over city centre locations is key for planning in markets where the progress of recovery from the Covid-19 crisis is slower or non-linear. Roadside and road-based (e.g. bus) sites, local high street and grocery environments are the go-tos for reaching a broad spectrum ofPAM SULLIVAN
Pam Sullivan is President and Client Partner at Essence and a member of the agency's Global Leadership Team. Based in Los Angeles, Pam manages Essence's relationship with NBCUniversal globally, working with senior clients to manage strategic planning, implementation and stewardship of all products, both current and future, on the Universal Pictures, Focus Features, Universal Studios HomeADAM GERBER
Adam Gerber. As Global Chief Investment Officer at Essence, Adam plays a key role in overseeing the agency's global media practice and builds innovative new investment models rooted in data and outcome-based metrics that are tied to clients’ business success. Gerber joined Essence in 2017 after spending six years with Disney/ABC, most ASSESSING THE ISBA/PWC PROGRAMMATIC SUPPLY CHAIN STUDY This month, ISBA & PwC released the findings of a comprehensive and forensic study of the programmatic supply chain for 15 advertisers and 12 Publishers in the UK. Seven of the 15 advertisers included in the study were GroupM agencies and Essence participated through ourclient, BT.
VISUALIZING AI: ESSENCE AND NOUN PROJECT INTRODUCE AI Download the Essence+Noun Project AI Icon Collection. From enabling exciting new possibilities in technology to sparking debate over its potential impact on the economy and society, Artificial Intelligence (AI) is now central to conversations about the future.Skip to content
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