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A UX PERSPECTIVE ON HORIZONTAL SCROLLING WHAT IS ETHNOGRAPHY RESEARCH? 5 ALTERNATIVES TO CAPTCHA THAT WON’T BAFFLE OR FRUSTRATESEE MORE ONEXPERIENCEUX.CO.UK
WE'RE A UX AGENCY SPECIALISING IN UX RESEARCH Let’s Chat. Are you launching or planning a new digital product? Or do you want to test your website or app? Our expert team can help with user research, usability testing, and service design solutions. 01202 293652 adrianhopper@experienceux.co.uk. WHAT IS TREE TESTING? Tree testing is a quick, simple and inexpensive way to evaluate your site structure early on in the research process. It will give you valuable insights to understanding where your users will expect to find content on the site. With online software allowing researchers to test remotely, more users can be reached, the data can be analysed THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline WHAT ARE USER JOURNEYS What are user journeys? A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. THE PROS AND CONS OF A/B TESTING WHAT ARE FOCUS GROUPS? Focus groups are facilitated discussions. A focus group is a moderated discussion group of anywhere from 6 to 10 participants. Each participant is chosen after filling in a screener questionnaire, which allows the researcher to ensure a good mix of people represents the target audience for the project. WHAT IS CARD SORTING? What is card sorting? Card sorting is a technique that involves asking users to organise information into logical groups. Users are given a series of labelled cards and asked to organise and sort them into groups that they think are appropriate. Card sorting helps you to design an information architecture, workflow, menu structure orwebsite
A UX PERSPECTIVE ON HORIZONTAL SCROLLING WHAT IS ETHNOGRAPHY RESEARCH? 5 ALTERNATIVES TO CAPTCHA THAT WON’T BAFFLE OR FRUSTRATESEE MORE ONEXPERIENCEUX.CO.UK
OUR SERVICES
Our Services. Any experience consists of a collection of moments; a symphony of highs and lows. Our proven design method takes a strategic approach to experience design and focuses on user-centred research, usability testing and architecture.UX TRAINING COURSES
UX Training Courses. Join us for one of our training courses and be taught by highly experienced UX professionals. Since 2007, we have worked with some of the best brands in the UK, including Vitality, Financial Times, Burberry, and Siemens. Grab your opportunity to learn some of the tools from our toolkit. ABOUT US | WHO ARE WE | EXPERIENCE UX Ali is a keen observer of the connection between brands and people. A proponent of a customer-first business world, Ali has worked in digital for over 20 years across Project & Account Management, UX, and as a business owner. THE PROS AND CONS OF A/B TESTING Cons of A/B testing. Can take lots of time and resources. A/B testing can take a lot longer to set up than other forms of testing. Setting up the A/B system can be a resource and time hog, although third-party services can help. Depending on the company size, there may be endless meetings about which variables to include in the tests. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline 5 QUESTIONS TO MAKE YOU A GREAT UX LEADER All you need to do is walk up to one of the people in your team, ask how their doing, and then casually ask these 5 questions. It will work best if the person you chat with is actively working on something that will directly impact user experience. So pick a designer, developer, or UXer. Slide up to their desk and start with something simple: 1. WHAT IS SERVICE DESIGN A service can be anything which helps a user to complete a goal. Service design is a relatively new term used to describe a set of methods and processes which have been used widely in user centred design, product design, marketing and strategic management for some time. At its core, service design focuses on the service user todesign new
WHICH IS BEST FOR YOU? A FOCUS GROUP OR CONSUMER PANEL The downside of the panel is that you need some guarantee of open mindedness and a willingness to share opinion. Another difference is that while both are traditionally run as face-to-face events, it is now easier to run a quick focus group over the Internet, allowing for the rapid collection of data. A long-running consumer panel is stillbest
WHAT IS USABILITY TESTING? What is usability testing? Usability testing is a way to see how easy to use something is by testing it with real users. Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experienceconfusion.
THE 6 WAYS AO.COM IMPROVED ONLINE CONVERSIONS The 6 ways AO.com improved online conversions. Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn. How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK WE'RE A UX AGENCY SPECIALISING IN UX RESEARCH Let’s Chat. Are you launching or planning a new digital product? Or do you want to test your website or app? Our expert team can help with user research, usability testing, and service design solutions. 01202 293652 adrianhopper@experienceux.co.uk. WHAT IS TREE TESTING? Tree testing is a quick, simple and inexpensive way to evaluate your site structure early on in the research process. It will give you valuable insights to understanding where your users will expect to find content on the site. With online software allowing researchers to test remotely, more users can be reached, the data can be analysed WHAT ARE FOCUS GROUPS? Focus groups are facilitated discussions. A focus group is a moderated discussion group of anywhere from 6 to 10 participants. Each participant is chosen after filling in a screener questionnaire, which allows the researcher to ensure a good mix of people represents the target audience for the project. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline THE PROS AND CONS OF A/B TESTING WHAT ARE USER JOURNEYS What are user journeys? A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. WHAT IS CARD SORTING? What is card sorting? Card sorting is a technique that involves asking users to organise information into logical groups. Users are given a series of labelled cards and asked to organise and sort them into groups that they think are appropriate. Card sorting helps you to design an information architecture, workflow, menu structure orwebsite
A UX PERSPECTIVE ON HORIZONTAL SCROLLING WHAT IS ETHNOGRAPHY RESEARCH? 5 ALTERNATIVES TO CAPTCHA THAT WON’T BAFFLE OR FRUSTRATESEE MORE ONEXPERIENCEUX.CO.UK
WE'RE A UX AGENCY SPECIALISING IN UX RESEARCH Let’s Chat. Are you launching or planning a new digital product? Or do you want to test your website or app? Our expert team can help with user research, usability testing, and service design solutions. 01202 293652 adrianhopper@experienceux.co.uk. WHAT IS TREE TESTING? Tree testing is a quick, simple and inexpensive way to evaluate your site structure early on in the research process. It will give you valuable insights to understanding where your users will expect to find content on the site. With online software allowing researchers to test remotely, more users can be reached, the data can be analysed WHAT ARE FOCUS GROUPS? Focus groups are facilitated discussions. A focus group is a moderated discussion group of anywhere from 6 to 10 participants. Each participant is chosen after filling in a screener questionnaire, which allows the researcher to ensure a good mix of people represents the target audience for the project. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline THE PROS AND CONS OF A/B TESTING WHAT ARE USER JOURNEYS What are user journeys? A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. WHAT IS CARD SORTING? What is card sorting? Card sorting is a technique that involves asking users to organise information into logical groups. Users are given a series of labelled cards and asked to organise and sort them into groups that they think are appropriate. Card sorting helps you to design an information architecture, workflow, menu structure orwebsite
A UX PERSPECTIVE ON HORIZONTAL SCROLLING WHAT IS ETHNOGRAPHY RESEARCH? 5 ALTERNATIVES TO CAPTCHA THAT WON’T BAFFLE OR FRUSTRATESEE MORE ONEXPERIENCEUX.CO.UK
OUR SERVICES
Our Services. Any experience consists of a collection of moments; a symphony of highs and lows. Our proven design method takes a strategic approach to experience design and focuses on user-centred research, usability testing and architecture.UX TRAINING COURSES
UX Training Courses. Join us for one of our training courses and be taught by highly experienced UX professionals. Since 2007, we have worked with some of the best brands in the UK, including Vitality, Financial Times, Burberry, and Siemens. Grab your opportunity to learn some of the tools from our toolkit. THE PROS AND CONS OF A/B TESTING Cons of A/B testing. Can take lots of time and resources. A/B testing can take a lot longer to set up than other forms of testing. Setting up the A/B system can be a resource and time hog, although third-party services can help. Depending on the company size, there may be endless meetings about which variables to include in the tests. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline 5 QUESTIONS TO MAKE YOU A GREAT UX LEADER All you need to do is walk up to one of the people in your team, ask how their doing, and then casually ask these 5 questions. It will work best if the person you chat with is actively working on something that will directly impact user experience. So pick a designer, developer, or UXer. Slide up to their desk and start with something simple: 1. WHAT IS SERVICE DESIGN A service can be anything which helps a user to complete a goal. Service design is a relatively new term used to describe a set of methods and processes which have been used widely in user centred design, product design, marketing and strategic management for some time. At its core, service design focuses on the service user todesign new
WHAT IS USER REQUIREMENTS CAPTURE Capturing user requirements is essential to good UX. A user requirements capture is a research exercise that is undertaken early in a project life-cycle to establish and qualify the scope of the project. The aim of the research is to understand the service from a user’s perspective, and to establish users’ common needs andexpectations.
THE 10 MOST COMMON REASONS FOR POOR USABILITY You only really notice the usability of a product when it’s not there. It’s very easy to come up with examples of poor usability, but for the most part, people don’t usually know the reasons for why one product is easy to use, and one is difficult and frustrating touse.
WHAT IS USABILITY TESTING? What is usability testing? Usability testing is a way to see how easy to use something is by testing it with real users. Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experienceconfusion.
THE 6 WAYS AO.COM IMPROVED ONLINE CONVERSIONS The 6 ways AO.com improved online conversions. Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn. How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK WE'RE A UX AGENCY SPECIALISING IN UX RESEARCH Let’s Chat. Are you launching or planning a new digital product? Or do you want to test your website or app? Our expert team can help with user research, usability testing, and service design solutions. 01202 293652 adrianhopper@experienceux.co.uk. WHAT IS TREE TESTING? Tree testing is a quick, simple and inexpensive way to evaluate your site structure early on in the research process. It will give you valuable insights to understanding where your users will expect to find content on the site. With online software allowing researchers to test remotely, more users can be reached, the data can be analysed WHAT ARE FOCUS GROUPS? Focus groups are facilitated discussions. A focus group is a moderated discussion group of anywhere from 6 to 10 participants. Each participant is chosen after filling in a screener questionnaire, which allows the researcher to ensure a good mix of people represents the target audience for the project. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline THE PROS AND CONS OF A/B TESTING WHAT ARE USER JOURNEYS What are user journeys? A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. WHAT IS CARD SORTING? What is card sorting? Card sorting is a technique that involves asking users to organise information into logical groups. Users are given a series of labelled cards and asked to organise and sort them into groups that they think are appropriate. Card sorting helps you to design an information architecture, workflow, menu structure orwebsite
A UX PERSPECTIVE ON HORIZONTAL SCROLLING WHAT IS ETHNOGRAPHY RESEARCH? 5 ALTERNATIVES TO CAPTCHA THAT WON’T BAFFLE OR FRUSTRATESEE MORE ONEXPERIENCEUX.CO.UK
WE'RE A UX AGENCY SPECIALISING IN UX RESEARCH Let’s Chat. Are you launching or planning a new digital product? Or do you want to test your website or app? Our expert team can help with user research, usability testing, and service design solutions. 01202 293652 adrianhopper@experienceux.co.uk. WHAT IS TREE TESTING? Tree testing is a quick, simple and inexpensive way to evaluate your site structure early on in the research process. It will give you valuable insights to understanding where your users will expect to find content on the site. With online software allowing researchers to test remotely, more users can be reached, the data can be analysed WHAT ARE FOCUS GROUPS? Focus groups are facilitated discussions. A focus group is a moderated discussion group of anywhere from 6 to 10 participants. Each participant is chosen after filling in a screener questionnaire, which allows the researcher to ensure a good mix of people represents the target audience for the project. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline THE PROS AND CONS OF A/B TESTING WHAT ARE USER JOURNEYS What are user journeys? A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. WHAT IS CARD SORTING? What is card sorting? Card sorting is a technique that involves asking users to organise information into logical groups. Users are given a series of labelled cards and asked to organise and sort them into groups that they think are appropriate. Card sorting helps you to design an information architecture, workflow, menu structure orwebsite
A UX PERSPECTIVE ON HORIZONTAL SCROLLING WHAT IS ETHNOGRAPHY RESEARCH? 5 ALTERNATIVES TO CAPTCHA THAT WON’T BAFFLE OR FRUSTRATESEE MORE ONEXPERIENCEUX.CO.UK
OUR SERVICES
Our Services. Any experience consists of a collection of moments; a symphony of highs and lows. Our proven design method takes a strategic approach to experience design and focuses on user-centred research, usability testing and architecture.UX TRAINING COURSES
UX Training Courses. Join us for one of our training courses and be taught by highly experienced UX professionals. Since 2007, we have worked with some of the best brands in the UK, including Vitality, Financial Times, Burberry, and Siemens. Grab your opportunity to learn some of the tools from our toolkit. THE PROS AND CONS OF A/B TESTING Cons of A/B testing. Can take lots of time and resources. A/B testing can take a lot longer to set up than other forms of testing. Setting up the A/B system can be a resource and time hog, although third-party services can help. Depending on the company size, there may be endless meetings about which variables to include in the tests. THE THREE DISCIPLINES OF USER EXPERIENCE (UX) According to Jakob Neilsen, usability testing has three core activities “get representative customers, ask them to perform realistic tasks, and shut up and let them do the talking”. So, before you recruit a UX practitioner or ask for help with user experience take a moment to consider what type of help you are seeking and which discipline 5 QUESTIONS TO MAKE YOU A GREAT UX LEADER All you need to do is walk up to one of the people in your team, ask how their doing, and then casually ask these 5 questions. It will work best if the person you chat with is actively working on something that will directly impact user experience. So pick a designer, developer, or UXer. Slide up to their desk and start with something simple: 1. WHAT IS SERVICE DESIGN A service can be anything which helps a user to complete a goal. Service design is a relatively new term used to describe a set of methods and processes which have been used widely in user centred design, product design, marketing and strategic management for some time. At its core, service design focuses on the service user todesign new
WHAT IS USER REQUIREMENTS CAPTURE Capturing user requirements is essential to good UX. A user requirements capture is a research exercise that is undertaken early in a project life-cycle to establish and qualify the scope of the project. The aim of the research is to understand the service from a user’s perspective, and to establish users’ common needs andexpectations.
THE 10 MOST COMMON REASONS FOR POOR USABILITY You only really notice the usability of a product when it’s not there. It’s very easy to come up with examples of poor usability, but for the most part, people don’t usually know the reasons for why one product is easy to use, and one is difficult and frustrating touse.
WHAT IS USABILITY TESTING? What is usability testing? Usability testing is a way to see how easy to use something is by testing it with real users. Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experienceconfusion.
THE 6 WAYS AO.COM IMPROVED ONLINE CONVERSIONS The 6 ways AO.com improved online conversions. Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn. How has this business, that was virtually unheard of a few years ago, become the leading supplier of white goods in the UK__
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Good experiences matter. We’re specialists in human behaviour helping global brands create first class user experiences. AT EXPERIENCE UX, WE BELIEVE INGREAT DESIGN
Good design is not for decoration. The real purpose of design is to solve complex problems experienced by real people. USER CENTRED TECHNOLOGY Technology should only exist to enhance our lives. It’s our responsibility in the technology industry to ensure that it does.CRAFTED EXPERIENCES
Experiences are inevitable, customers will have an experience at every touchpoint. Whether they’re positive or not, is up to us. PUTTING PEOPLE FIRST People will always remember how you make them feel. Create amazing experiences for your users and be unforgettable for the right reasons.EMPATHY
Empathy leads to understanding. Seeing problems from a user perspective is critical to successful design.OUR PEOPLE
Our team of researchers and experience designers are passionate about people. More about us Great user experiences don’t happen by accident. SEE THE IMPACT WE’VE HAD FOR OUR CLIENTS WE INCREASED SALES BY 28% FOR THE BODY SHOPRead the case study
WE GREW SALES BY 200% FOR HOMELET INSURANCERead the case study
WHAT MAKES A GOOD EXPERIENCE? DO YOU HAVE A UX CHALLENGE WE CAN SOLVE?POOR CONVERSIONS
You might be getting plenty of traffic, but it’s not converting. Analytics may give you an idea of what is happening, but not why. We deliver proven conversion increases. We’d love to show you.LOW USER ENGAGEMENT
Our assumptions about what people need and want, often don’t match with reality. We can put you in direct contact with the real people buying, and using your products and services.TOUGH COMPETITION
See how your product or service matches up to the competition. Our unique approach benchmarks critical user journeys against key competitors and gives you an action plan.INEXPERIENCED TEAM
You already have a team delivering UX, or plans to grow one. We can give them the tools, expertise, and hands-on experience to deliver top quality experiences to your customers.UNFOCUSED STRATEGY
We can help you zero in on the core priorities for your users, and shape a strategy that takes you from where you are, to a more seamless experience across all touchpoint and channels.LOW UX RESOURCE
You have internal resource, but they are too busy to keep up with the demand. Or you might find yourself short of the skills you need. We can place one of our consultants in-house, or help deliver. We’re trusted by top brands to solve their UX problems, we’d loveto help you too.
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LET’S CHAT
We’re passionate about UX and are happy to help, whether you’re a client or not. If you’ve got a challenging UX issue or simply want a friendly steer in the right direction, get in touch with Neil and makehis day:
01202 293652 NEILYOUNG@EXPERIENCEUX.CO.UKEXPERIENCE UX
We’re a team of human behavioural experts, committed to eradicating bad design and poor customer experience. About usCONTACT NEIL
01202 293652
neilyoung@experienceux.co.ukRECENT ARTICLES
* 5G, the Invisible Interface & Human Behaviour * The Temptation to Tinker * Research & Robots with BotsAndUs * Q&A with Managing Director and Owner Ali Carmichael * Are we ready for the Invisible Interface?NEWSLETTER SIGNUP
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