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ingredients.”.
EFS ELECTROLYTE DRINKS POWDER MIX So much more than just a hydration mix. The new EFS provides premium nutrition that supports physical and mental performance for elite athletes, redefining the limits of endurance nutrition so you can redefine the limits of endurance. PERFORMANCE BENEFITS. Improves mental toughness. Prevents cramping & helps you hydrate fast.EFS LIQUID SHOT
EFS Liquid Shot. For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008. WHEN TO USE EFS-PRO VS EFS EFS. Electrolytes: Far outpaces the competition, including between double and triple the electrolyte content as other hydration mixes. Only EFS-PRO is better at preventing cramps. Fueling: Delivers more carbohydrates than the competition in an osmotically balanced 7% solution. More fuel that processes faster without GI distress. ULTRAGEN - FIRST ENDURANCE A: Ultragen is formulated using a unique time-responsive protein matrix to maximize absorption through the entire spectrum of recovery time. Whey Protein Hydrolysate (WPH) is a pre-digested, small molecular weight complete protein and the fastest protein absorbed dueCUSTOMER LOGIN
New Customers. Creating an account has many benefits: check out faster, keep more than one address, track orders and more. RequestAccount.
FUELING FOR MULTIDAY RUNNING RACES Fueling for multiday events requires a better balance of carbohydrates, protein, and fat versus a single race which many only require carbohydrates. The difference between a single race day and a stage/FKT event is that your body is at threshold during a race and sub-threshold during multiday events. This means that when you are atthreshold in
DR. TOMMY PUZEY'S RECOVERY RECIPE RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to each one, usually on my phone, with my thumbs, under the FUELING FOR A 100 MILE RUNNING RACE –Originally posted March 2013– Fueling for a 100-mile running race through the mountains is not only an enormous feat athletically, it poses great obstacles nutritionally. Ultra runners typically race between 18 hours and 30+ hours in order to accomplish this feat and do so with little or no sleep at all. This means running IS EXERCISE INDUCED INFLAMMATION GOOD OR BAD? (PART 1) Athletes and coaches have long known that strenuous exercise causes inflammation. Many products are currently on the market that claim to limit inflammation including cryotherapy methods, NSAIDS, nutritional supplements, and compression gear. However, there is compelling evidence that exercise induced muscle inflammation can lead to performance adaptation. Recent research is leading FIRST ENDURANCE SUPPLEMENTS & SPORTS NUTRITIONWHO WE ARESHOPBLOGREWARDSPREDURING Unlock Killer Perks. “Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.”. “First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boostingingredients.”.
EFS ELECTROLYTE DRINKS POWDER MIX So much more than just a hydration mix. The new EFS provides premium nutrition that supports physical and mental performance for elite athletes, redefining the limits of endurance nutrition so you can redefine the limits of endurance. PERFORMANCE BENEFITS. Improves mental toughness. Prevents cramping & helps you hydrate fast.EFS LIQUID SHOT
EFS Liquid Shot. For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008. WHEN TO USE EFS-PRO VS EFS EFS. Electrolytes: Far outpaces the competition, including between double and triple the electrolyte content as other hydration mixes. Only EFS-PRO is better at preventing cramps. Fueling: Delivers more carbohydrates than the competition in an osmotically balanced 7% solution. More fuel that processes faster without GI distress. ULTRAGEN - FIRST ENDURANCE A: Ultragen is formulated using a unique time-responsive protein matrix to maximize absorption through the entire spectrum of recovery time. Whey Protein Hydrolysate (WPH) is a pre-digested, small molecular weight complete protein and the fastest protein absorbed dueCUSTOMER LOGIN
New Customers. Creating an account has many benefits: check out faster, keep more than one address, track orders and more. RequestAccount.
FUELING FOR MULTIDAY RUNNING RACES Fueling for multiday events requires a better balance of carbohydrates, protein, and fat versus a single race which many only require carbohydrates. The difference between a single race day and a stage/FKT event is that your body is at threshold during a race and sub-threshold during multiday events. This means that when you are atthreshold in
DR. TOMMY PUZEY'S RECOVERY RECIPE RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to each one, usually on my phone, with my thumbs, under the FUELING FOR A 100 MILE RUNNING RACE –Originally posted March 2013– Fueling for a 100-mile running race through the mountains is not only an enormous feat athletically, it poses great obstacles nutritionally. Ultra runners typically race between 18 hours and 30+ hours in order to accomplish this feat and do so with little or no sleep at all. This means running IS EXERCISE INDUCED INFLAMMATION GOOD OR BAD? (PART 1) Athletes and coaches have long known that strenuous exercise causes inflammation. Many products are currently on the market that claim to limit inflammation including cryotherapy methods, NSAIDS, nutritional supplements, and compression gear. However, there is compelling evidence that exercise induced muscle inflammation can lead to performance adaptation. Recent research is leading WHEN TO USE EFS-PRO VS EFS EFS. Electrolytes: Far outpaces the competition, including between double and triple the electrolyte content as other hydration mixes. Only EFS-PRO is better at preventing cramps. Fueling: Delivers more carbohydrates than the competition in an osmotically balanced 7% solution. More fuel that processes faster without GI distress. ULTRAGEN - FIRST ENDURANCE A: Ultragen is formulated using a unique time-responsive protein matrix to maximize absorption through the entire spectrum of recovery time. Whey Protein Hydrolysate (WPH) is a pre-digested, small molecular weight complete protein and the fastest protein absorbed dueCUSTOMER LOGIN
New Customers. Creating an account has many benefits: check out faster, keep more than one address, track orders and more. RequestAccount.
HOW CAN IRON EFFECT ENDURANCE AND PERFORMANCE? By Bob Seebohar MS, RD, CSSD, CSCS The body has approximately 3.5-4.5 grams of stored iron. About two-thirds of this is found in hemoglobin and the rest is distributed in the liver, spleen and bone marrow with small amounts in myoglobin. Iron has many functions in the body and is involved in the following: Mitochondrial CORDYCEPS AND ENDURANCE PERFORMANCE Cordyceps Sinensis CS-4 Background: Cordyceps Sinensis is an essential medicinal mushroom in Traditional Chinese Medicine (TCM). Cordyceps has long been used to treat lung disease, respiratory illness and fatigue. The Cordyceps mushroom grows primarily as a parasitic fungus on caterpillars on the plateau of China and Tibet above 12,000 feet. Tibetan sherpas make tea from HOW TO FUEL FOR SUCCESS ON HOT DAYS TIP: In hot conditions we recommend drinking 21oz fluid for every 100 calories. If you know you will only consume 42oz of fluid per hour, then your maximum caloric intake during exercise should be 200. Attempting to force calories in without proper hydration is a recipe for gastric distress, cramping, and poor performance. HOW CORTISOL EFFECTS PERFORMANCE Cortisol, known as the regulator of immune response, is a hormone controlled by the adrenal cortex. This powerful hormone is also known as an adrenalcorticol hormone, a glucocorticoid and hydrocortisone or simply cortisone. Cortisol has a catabolic (muscle breakdown) effect on tissue and is associated with a decrease in anabolic (muscle growth) hormones like IGF-1 and GH. Thus CYCLIC CLUSTER DEXTRIN: A SUPERIOR CARBOHYDRATE FOR ENDURANCE A: CCDs are a superior carbohydrate source for endurance, here’s why. As we learned in CCD #1 blog, CCD stands for Cyclic Cluster Dextrin and is actually a common term for the trademark name (CCD®) for Highly-Branched Cluster Dextrins (HBCDs). CCDs are made from corn starch by fermentation and molecularly resemble small pieces ofglycogen
IMPROVING YOUR OXYGEN CARRYING CAPACITY By Jeff Rocco, MD Iron is a critical mineral for performance in endurance athletes. The abridged story of iron is that it is necessary to create hemoglobin, which is the protein used by red blood cells to deliver oxygen and remove carbon dioxide from and athlete’s exercising muscles. More hemoglobin = More oxygen delivery. ELECTROLYTE CONSIDERATIONS FOR IRONMAN ATHLETES By Bob Seebohar, MS, RD, CSSD, CSCS. Electrolyte consumption for Ironman athletes is a very popular topic and while somewhat individual, there are some key points to remember that will assist you in your electrolyte supplementation protocol on the big day. FIRST ENDURANCE SUPPLEMENTS & SPORTS NUTRITIONWHO WE ARESHOPBLOGREWARDSPREDURING Unlock Killer Perks. “Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.”. “First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boostingingredients.”.
EFS ELECTROLYTE DRINKS POWDER MIX So much more than just a hydration mix. The new EFS provides premium nutrition that supports physical and mental performance for elite athletes, redefining the limits of endurance nutrition so you can redefine the limits of endurance. PERFORMANCE BENEFITS. Improves mental toughness. Prevents cramping & helps you hydrate fast. OPTYGENHP - FIRST ENDURANCE OptygenHP is engineered to help increase endurance and performance with the highest-grade adaptogens available. Each serving of OptygenHP also delivers 1500mg of Beta-Alanine to boost power and enhance exercise capacity. PERFORMANCE BENEFITS. Increases Time to Exhaustion & VO2 Max. Improves ATP Energy Production.EFS LIQUID SHOT
EFS Liquid Shot. For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008. HOW CORTISOL EFFECTS PERFORMANCE Cortisol, known as the regulator of immune response, is a hormone controlled by the adrenal cortex. This powerful hormone is also known as an adrenalcorticol hormone, a glucocorticoid and hydrocortisone or simply cortisone. Cortisol has a catabolic (muscle breakdown) effect on tissue and is associated with a decrease in anabolic (muscle growth) hormones like IGF-1 and GH. Thus FUELING FOR A 100 MILE RUNNING RACE –Originally posted March 2013– Fueling for a 100-mile running race through the mountains is not only an enormous feat athletically, it poses great obstacles nutritionally. Ultra runners typically race between 18 hours and 30+ hours in order to accomplish this feat and do so with little or no sleep at all. This means running CORDYCEPS AND ENDURANCE PERFORMANCE Cordyceps Sinensis CS-4 Background: Cordyceps Sinensis is an essential medicinal mushroom in Traditional Chinese Medicine (TCM). Cordyceps has long been used to treat lung disease, respiratory illness and fatigue. The Cordyceps mushroom grows primarily as a parasitic fungus on caterpillars on the plateau of China and Tibet above 12,000 feet. Tibetan sherpas make tea from IS EXERCISE INDUCED INFLAMMATION GOOD OR BAD? (PART 1) Athletes and coaches have long known that strenuous exercise causes inflammation. Many products are currently on the market that claim to limit inflammation including cryotherapy methods, NSAIDS, nutritional supplements, and compression gear. However, there is compelling evidence that exercise induced muscle inflammation can lead to performance adaptation. Recent research is leading IMPROVING YOUR OXYGEN CARRYING CAPACITY By Jeff Rocco, MD Iron is a critical mineral for performance in endurance athletes. The abridged story of iron is that it is necessary to create hemoglobin, which is the protein used by red blood cells to deliver oxygen and remove carbon dioxide from and athlete’s exercising muscles. More hemoglobin = More oxygen delivery. DR. TOMMY PUZEY WEIGHS IN ON GASTRONOMICAL EATS Dr. Tommy Puzey Weighs in on Gastronomical Eats. I get asked on a regular basis to outline my thoughts on nutrition. Here are a few gastronomical musings if you care to follow along. In my experience, diets are a lot like religions or political parties – people like the structure, the boundaries, and the clear delineations. This is FIRST ENDURANCE SUPPLEMENTS & SPORTS NUTRITIONWHO WE ARESHOPBLOGREWARDSPREDURING Unlock Killer Perks. “Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.”. “First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boostingingredients.”.
EFS ELECTROLYTE DRINKS POWDER MIX So much more than just a hydration mix. The new EFS provides premium nutrition that supports physical and mental performance for elite athletes, redefining the limits of endurance nutrition so you can redefine the limits of endurance. PERFORMANCE BENEFITS. Improves mental toughness. Prevents cramping & helps you hydrate fast. OPTYGENHP - FIRST ENDURANCE OptygenHP is engineered to help increase endurance and performance with the highest-grade adaptogens available. Each serving of OptygenHP also delivers 1500mg of Beta-Alanine to boost power and enhance exercise capacity. PERFORMANCE BENEFITS. Increases Time to Exhaustion & VO2 Max. Improves ATP Energy Production.EFS LIQUID SHOT
EFS Liquid Shot. For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008. HOW CORTISOL EFFECTS PERFORMANCE Cortisol, known as the regulator of immune response, is a hormone controlled by the adrenal cortex. This powerful hormone is also known as an adrenalcorticol hormone, a glucocorticoid and hydrocortisone or simply cortisone. Cortisol has a catabolic (muscle breakdown) effect on tissue and is associated with a decrease in anabolic (muscle growth) hormones like IGF-1 and GH. Thus FUELING FOR A 100 MILE RUNNING RACE –Originally posted March 2013– Fueling for a 100-mile running race through the mountains is not only an enormous feat athletically, it poses great obstacles nutritionally. Ultra runners typically race between 18 hours and 30+ hours in order to accomplish this feat and do so with little or no sleep at all. This means running CORDYCEPS AND ENDURANCE PERFORMANCE Cordyceps Sinensis CS-4 Background: Cordyceps Sinensis is an essential medicinal mushroom in Traditional Chinese Medicine (TCM). Cordyceps has long been used to treat lung disease, respiratory illness and fatigue. The Cordyceps mushroom grows primarily as a parasitic fungus on caterpillars on the plateau of China and Tibet above 12,000 feet. Tibetan sherpas make tea from IS EXERCISE INDUCED INFLAMMATION GOOD OR BAD? (PART 1) Athletes and coaches have long known that strenuous exercise causes inflammation. Many products are currently on the market that claim to limit inflammation including cryotherapy methods, NSAIDS, nutritional supplements, and compression gear. However, there is compelling evidence that exercise induced muscle inflammation can lead to performance adaptation. Recent research is leading IMPROVING YOUR OXYGEN CARRYING CAPACITY By Jeff Rocco, MD Iron is a critical mineral for performance in endurance athletes. The abridged story of iron is that it is necessary to create hemoglobin, which is the protein used by red blood cells to deliver oxygen and remove carbon dioxide from and athlete’s exercising muscles. More hemoglobin = More oxygen delivery. DR. TOMMY PUZEY WEIGHS IN ON GASTRONOMICAL EATS Dr. Tommy Puzey Weighs in on Gastronomical Eats. I get asked on a regular basis to outline my thoughts on nutrition. Here are a few gastronomical musings if you care to follow along. In my experience, diets are a lot like religions or political parties – people like the structure, the boundaries, and the clear delineations. This is MULTIV - FIRST ENDURANCE MultiV’s clinically effective formula meets the specific micronutrient needs of endurance athletes, easing carb digestion, increasing endurance, and supporting the immune system. It lays the ideal foundation for building a base and maintaining race-readyfitness all year
OPTYGENHP - FIRST ENDURANCE OptygenHP is engineered to help increase endurance and performance with the highest-grade adaptogens available. Each serving of OptygenHP also delivers 1500mg of Beta-Alanine to boost power and enhance exercise capacity. PERFORMANCE BENEFITS. Increases Time to Exhaustion & VO2 Max. Improves ATP Energy Production. WHEN TO USE EFS-PRO VS EFS EFS. Electrolytes: Far outpaces the competition, including between double and triple the electrolyte content as other hydration mixes. Only EFS-PRO is better at preventing cramps. Fueling: Delivers more carbohydrates than the competition in an osmotically balanced 7% solution. More fuel that processes faster without GI distress.EFS LIQUID SHOT
EFS Liquid Shot. For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008.CUSTOMER LOGIN
New Customers. Creating an account has many benefits: check out faster, keep more than one address, track orders and more. RequestAccount.
EFS-PRO - FIRST ENDURANCE EFS-PRO’s primary carbohydrate is a special high-glycemic branched-chain cyclic cluster dextrin (CCD) that stimulates fat oxidation for energy, preserving glycogen stores so you’ll have reserves to capitalize when others are hitting the wall. Cyclic cluster dextrin is one of the lowest-osmolality carbohydrate sources available and is 100% HOW CAN IRON EFFECT ENDURANCE AND PERFORMANCE? By Bob Seebohar MS, RD, CSSD, CSCS The body has approximately 3.5-4.5 grams of stored iron. About two-thirds of this is found in hemoglobin and the rest is distributed in the liver, spleen and bone marrow with small amounts in myoglobin. Iron has many functions in the body and is involved in the following: MitochondrialEFS LIQUID SHOT
EFS Liquid Shots are designed to be used in place of gels that can slow down absorption and digestion. Features include a 400-calorie supercharged endurance formula that boasts over 1500mg of electrolytes, 1000mg of amino acids and 100 grams of carbohydrates. 100 MILE RUN NUTRITION: WHAT THE ELITES DO Since the equine nonfeasance of 1974 we’ve had 39 years of nutrition science to try and figure out what the best strategy for fueling a 100 mile race is. From the early days of double fisting a plastic bear-shaped honey bottle in one hand and a glass bottle of apple juice in the other, we haven’t actually come that far. ENZYMES AND THEIR IMPORTANCE TO ENDURANCE ATHLETES. Enzymes and Their Importance to Endurance Athletes. Enzymes are substances that catalyze chemical reactions. Most are proteins. They work by lowering the activation energy for a chemical reaction, dramatically increasing the rate of the reaction. Enzymes are specific for certain substrates or molecules and catalyze only specificreactions.
FIRST ENDURANCE SUPPLEMENTS & SPORTS NUTRITIONWHO WE ARESHOPBLOGREWARDSPREDURING “Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.” EFS ELECTROLYTE DRINKS POWDER MIX We spared no expense upgrading the EFS drink mix, investing in the latest research-driven innovation and technology. The new isotonic formula delivers complete nutrition that supports physical and mental performance, redefining the limits of endurance nutrition so you can redefine your limits of endurance. WHEN TO USE EFS-PRO VS EFS Hi, I’m going to hike the Grand Canyon, Rim to Rim to Rim to Rim. The map claims 65 miles and 30k feet elevation total change. I won’t be running, but hiking at a fast pace non-stop, for 35-40 hours.CUSTOMER LOGIN
Creating an account has many benefits: check out faster, keep more than one address, track orders and more.EFS LIQUID SHOT
For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008. I was worried that just using a DR. TOMMY PUZEY'S RECOVERY RECIPE RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to each one, usually on my phone, with my thumbs, under the CORDYCEPS AND ENDURANCE PERFORMANCECORDYCEPS MUSHROOMCORDYCEPS SINENSIS AMAZONCORDYCEPS SINENSIS NCBICORDYCEPS SINENSIS SUPPLEMENT Cordyceps Sinensis CS-4 Background: Cordyceps Sinensis is an essential medicinal mushroom in Traditional Chinese Medicine (TCM). Cordyceps has long been used to treat lung disease, respiratory illness and fatigue. The Cordyceps mushroom grows primarily as a parasitic fungus on caterpillars on the plateau of China and Tibet above 12,000 feet. Tibetan sherpas make tea from HOW MANY CALORIES SHOULD I CONSUME PER HOUR? By Shawn Dolan PhD, RD, CSSD The primary reason to consume calories during endurance exercise is to provide carbohydrate to the working muscle and brain. This becomes increasingly important as the duration of training/competition lasts longer than 60-90 minutes due to the body’s limited capacity to store carbohydrate (glycogen). The ability to digest and utilize 100 MILE RUN NUTRITION: WHAT THE ELITES DO Since the equine nonfeasance of 1974 we’ve had 39 years of nutrition science to try and figure out what the best strategy for fueling a 100 mile race is. From the early days of double fisting a plastic bear-shaped honey bottle in one hand and a glass bottle of apple juice in the other, we haven’t actually come that far. DR. TOMMY PUZEY WEIGHS IN ON GASTRONOMICAL EATS I get asked on a regular basis to outline my thoughts on nutrition. Here are a few gastronomical musings if you care to follow along In my experience, diets are a lot like religions or political parties – people like the structure, the boundaries, and the clear delineations. This is especially true among endurance athletes. FIRST ENDURANCE SUPPLEMENTS & SPORTS NUTRITIONWHO WE ARESHOPBLOGREWARDSPREDURING “Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.” EFS ELECTROLYTE DRINKS POWDER MIX We spared no expense upgrading the EFS drink mix, investing in the latest research-driven innovation and technology. The new isotonic formula delivers complete nutrition that supports physical and mental performance, redefining the limits of endurance nutrition so you can redefine your limits of endurance. WHEN TO USE EFS-PRO VS EFS Hi, I’m going to hike the Grand Canyon, Rim to Rim to Rim to Rim. The map claims 65 miles and 30k feet elevation total change. I won’t be running, but hiking at a fast pace non-stop, for 35-40 hours.CUSTOMER LOGIN
Creating an account has many benefits: check out faster, keep more than one address, track orders and more.EFS LIQUID SHOT
For many years I have experimented with a variety of gels trying to dial in my race nutrition for 70.3 and Ironman races. I tend to have a more difficulty eating solid food the hotter it is during a race. I started using EFS Liquid Shot in 2008. I was worried that just using a DR. TOMMY PUZEY'S RECOVERY RECIPE RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to each one, usually on my phone, with my thumbs, under the CORDYCEPS AND ENDURANCE PERFORMANCECORDYCEPS MUSHROOMCORDYCEPS SINENSIS AMAZONCORDYCEPS SINENSIS NCBICORDYCEPS SINENSIS SUPPLEMENT Cordyceps Sinensis CS-4 Background: Cordyceps Sinensis is an essential medicinal mushroom in Traditional Chinese Medicine (TCM). Cordyceps has long been used to treat lung disease, respiratory illness and fatigue. The Cordyceps mushroom grows primarily as a parasitic fungus on caterpillars on the plateau of China and Tibet above 12,000 feet. Tibetan sherpas make tea from HOW MANY CALORIES SHOULD I CONSUME PER HOUR? By Shawn Dolan PhD, RD, CSSD The primary reason to consume calories during endurance exercise is to provide carbohydrate to the working muscle and brain. This becomes increasingly important as the duration of training/competition lasts longer than 60-90 minutes due to the body’s limited capacity to store carbohydrate (glycogen). The ability to digest and utilize 100 MILE RUN NUTRITION: WHAT THE ELITES DO Since the equine nonfeasance of 1974 we’ve had 39 years of nutrition science to try and figure out what the best strategy for fueling a 100 mile race is. From the early days of double fisting a plastic bear-shaped honey bottle in one hand and a glass bottle of apple juice in the other, we haven’t actually come that far. DR. TOMMY PUZEY WEIGHS IN ON GASTRONOMICAL EATS I get asked on a regular basis to outline my thoughts on nutrition. Here are a few gastronomical musings if you care to follow along In my experience, diets are a lot like religions or political parties – people like the structure, the boundaries, and the clear delineations. This is especially true among endurance athletes. ABOUT - FIRST ENDURANCE First Endurance uses only the finest ingredients and follows stringent quality control. Supplements can be easily ruined. Even if you buy the right ingredients, they can degrade quickly and loose their efficacy if they aren’t handled under the most stringent controls. NUTRITION - FIRST ENDURANCE THERE’S NO REASON TO USE ANYTHING ELSE. First Endurance offers everything an endurance athlete needs to maximize endurance and performance. We designed it to MULTIV - FIRST ENDURANCE Endurance MultiV is the only multivitamin that contains a patented enzyme blend that’s been clinically proven to improve carbohydrate utilization and increase time to exhaustion by 43%. ULTRAGEN - FIRST ENDURANCE Ultragen is the most advanced recovery formulation ever developed. It’s so effective, you’ll notice the difference the first time youtry it.
INTERNATIONAL DISTRIBUTORS Australia Website: www.firstendurance.net.au Email: info@firstendurance.net.au Ph: 0061 0386575511. Canada First Endurance Canada 10151882 Canada Inc. DR. TOMMY PUZEY'S RECOVERY RECIPE RECOVERY One of the most common types of questions I get is regarding RECOVERY – especially after big races, or between races stacked closely together. Throw in travel and that can make recovery even more complicated. Rather than continuing my attempts to respond to each one, usually on my phone, with my thumbs, under the HOW CORTISOL EFFECTS PERFORMANCE Cortisol, known as the regulator of immune response, is a hormone controlled by the adrenal cortex. This powerful hormone is also known as an adrenalcorticol hormone, a glucocorticoid and hydrocortisone or simply cortisone. Cortisol has a catabolic (muscle breakdown) effect on tissue and is associated with a decrease in anabolic (muscle growth) hormones like IGF-1 and GH. Thus HOW CAN IRON EFFECT ENDURANCE AND PERFORMANCE? By Bob Seebohar MS, RD, CSSD, CSCS The body has approximately 3.5-4.5 grams of stored iron. About two-thirds of this is found in hemoglobin and the rest is distributed in the liver, spleen and bone marrow with small amounts in myoglobin. Iron has many functions in the body and is involved in the following: Mitochondrial FUELING FOR A 100 MILE RUNNING RACE –Originally posted March 2013– Fueling for a 100-mile running race through the mountains is not only an enormous feat athletically, it poses great obstacles nutritionally. Ultra runners typically race between 18 hours and 30+ hours in order to accomplish this feat and do so with little or no sleep at all. This means running IMPROVING YOUR OXYGEN CARRYING CAPACITY By Jeff Rocco, MD Iron is a critical mineral for performance in endurance athletes. The abridged story of iron is that it is necessary to create hemoglobin, which is the protein used by red blood cells to deliver oxygen and remove carbon dioxide from and athlete’s exercising muscles. More hemoglobin = More oxygen delivery. Login for Free Shipping & RewardsMy Cart
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“Proving there was a market for high-end nutritional supplements for distance freaks, First Endurance has found success in becoming the Ferrari of sports-supplement companies.” “First Endurance produces supplements that deliver on their promise, thanks to clinically proven dosages of endurance boostingingredients.”
“I have to really give high marks to First Endurance. The research into their products is extensive and based first on science ratherthan marketing.”
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“The electrolyte content of EFS-PRO is industry-leading, with an emphasis on replenishing nearly all of the sodium lost throughsweat.”
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