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global impact.
CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. A COMPREHENSIVE GUIDE TO UMBRACO 2. The editor interface. Umbraco has a great interface for editors to manage their content. Editor Simplicity is the overriding tenet of Umbraco, and the Umbraco core team continues to enhance the editor experience as it evolves the platform. Hartvig put it perfectly when Umbraco HQ released Umbraco 7 in 2013: “This is the beginning of anew
THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. A COMPREHENSIVE GUIDE TO UMBRACO 2. The editor interface. Umbraco has a great interface for editors to manage their content. Editor Simplicity is the overriding tenet of Umbraco, and the Umbraco core team continues to enhance the editor experience as it evolves the platform. Hartvig put it perfectly when Umbraco HQ released Umbraco 7 in 2013: “This is the beginning of anew
THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. FUNDAMENTALS OF DATA VISUALIZATION Visualizing information can seem like an easy fix for any piece of content: simply add an image to the copy and voilà, your job is done. And while it is possible to think in those simple terms, it takes more strategy and depth to visualize data in a way that really draws the reader’s eye, helps them process your information quickly, and keeps them wanting to learn more. GOYA FOODS - PORTFOLIO WORK Goya is the largest Hispanic-owned food company in the United States, and continually pushes to share more product options and flavorful creations with a broader audience. A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, allplatforms work
HOW COVID HAS CHANGED BRAND MESSAGING Back around March there was a moment when everyone thought COVID-19 would be an inconvenience that lasted possibly a few weeks. Businesses closed temporarily, people began to stay home, and the advertising industry seemed to spin new ads overnight for companies that wanted to keep their voice heard during a confusing time. A COMPREHENSIVE GUIDE TO UMBRACO Umbraco Cloud automatically upgrades to the latest patch version of Umbraco CMS. For minor upgrades (such as 7.4.x to 7.5.0), when there is a chance of a change negatively impacting your site, the portal provides an upgrade button, allowing you to test first and decide whento upgrade.
HOW OFTEN SHOULD YOU REDO YOUR WEBSITE? Most likely, your answer to the question is ‘no.’. Your sales could be declining or your leads could be lowering in quality. Maybe you’ve never gotten great results from your site. In which case, it’s probably time to redo it. Regardless, if your website isn’tyielding the
UPDATING FACEBOOK AD PERFORMANCE FOR APPLE’S NEW IOS Apple’s upcoming advertising changes are rolling out soon, and along with that is Apple’s Private Click Measurement (PCM), giving users more options to opt out of the data-tracking methods that Facebook has been using to target audiences. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries.DIGITAL STRATEGY
Digital strategy is an ever-evolving process; something we’re always striving to be better and more efficient with. Deeper insight leads to stronger strategy; and both push for higher campaign ROI. The latest conference we attended at the 4A’s Learning Academy had some great takeaways on strategy. The presenter, Jurene Fremstad, shared THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries.DIGITAL STRATEGY
Digital strategy is an ever-evolving process; something we’re always striving to be better and more efficient with. Deeper insight leads to stronger strategy; and both push for higher campaign ROI. The latest conference we attended at the 4A’s Learning Academy had some great takeaways on strategy. The presenter, Jurene Fremstad, shared THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYC Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. FUNDAMENTALS OF DATA VISUALIZATION Visualizing information can seem like an easy fix for any piece of content: simply add an image to the copy and voilà, your job is done. And while it is possible to think in those simple terms, it takes more strategy and depth to visualize data in a way that really draws the reader’s eye, helps them process your information quickly, and keeps them wanting to learn more. IS YOUR BRAND ADAPTABLE TO CHANGE? Use what you have to proceed down this path with care and confidence. Find where you fit in all of this as a brand, adapt quickly and communicate clearly, and create short and long term plans based on the data you have now. But remember just like everything else going on, be ready to change plans and steer down a new path if necessary. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. HOW COVID HAS CHANGED BRAND MESSAGING Back around March there was a moment when everyone thought COVID-19 would be an inconvenience that lasted possibly a few weeks. Businesses closed temporarily, people began to stay home, and the advertising industry seemed to spin new ads overnight for companies that wanted to keep their voice heard during a confusing time. HOW TO USE MICRO-MOMENTS TO YOUR ADVANTAGE “A good guiding principle is this: be there across all stages of the consumer journey, not just when someone is ready to buy. To accomplish this, consider four key moment types that represent the full range of user needs,” Think with Google said in its whitepaper.Learning about micro-moments opens the door to new tactics for your brand that you didn’t know existed. 5 REASONS TO USE HTTPS EVERYWHERE 4. Security. This, of course, is the original and most important reason to use HTTPS. The other reasons are really just nudges to encourage us to make the web more secure. HTTPS connections are encrypted. This helps ensure that no one is eavesdropping on your communications. HTTPS is required for any forms that capture creditcard data, and any
IS UMBRACO THE RIGHT CMS FOR YOU? Umbraco CMS. As we mentioned, Umbraco is an open-source CMS, which is why the service is constantly improving upon itself. The huge community of Umbraco users works together to evolve the service, and Umbraco listens. We’ve outlined a few notable features of the Umbraco CMS below: Powerful editing capabilities. FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
A COMPREHENSIVE GUIDE TO UMBRACO 2. The editor interface. Umbraco has a great interface for editors to manage their content. Editor Simplicity is the overriding tenet of Umbraco, and the Umbraco core team continues to enhance the editor experience as it evolves the platform. Hartvig put it perfectly when Umbraco HQ released Umbraco 7 in 2013: “This is the beginning of anew
HOW COVID HAS CHANGED BRAND MESSAGING Back around March there was a moment when everyone thought COVID-19 would be an inconvenience that lasted possibly a few weeks. Businesses closed temporarily, people began to stay home, and the advertising industry seemed to spin new ads overnight for companies that wanted to keep their voice heard during a confusing time. GOYA FOODS - PORTFOLIO WORK Goya is the largest Hispanic-owned food company in the United States, and continually pushes to share more product options and flavorful creations with a broader audience. A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, allplatforms work
5 REASONS TO USE HTTPS EVERYWHERE 4. Security. This, of course, is the original and most important reason to use HTTPS. The other reasons are really just nudges to encourage us to make the web more secure. HTTPS connections are encrypted. This helps ensure that no one is eavesdropping on your communications. HTTPS is required for any forms that capture creditcard data, and any
HOW BRANDS SHOULD USE PINTEREST FOR THE HOLIDAYS The Pin drives directly to the product page on Azbro’s website. Talk about a direct path to purchase. A place where brands fit in. Unlike all other social media platforms, Pinterest is a welcome place forbrands.
THE SUPERIOR BRAND EXPERIENCE DOESN'T MENTION A BRAND AT Ask any digital marketer what it means to create an experience and you’ll probably get a different answer every time. But as marketers, our job is to figure out how creating an ‘experience’ applies to our customers and prospects, or else our engagement efforts will fallshort.
FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
A COMPREHENSIVE GUIDE TO UMBRACO 2. The editor interface. Umbraco has a great interface for editors to manage their content. Editor Simplicity is the overriding tenet of Umbraco, and the Umbraco core team continues to enhance the editor experience as it evolves the platform. Hartvig put it perfectly when Umbraco HQ released Umbraco 7 in 2013: “This is the beginning of anew
GOYA FOODS - PORTFOLIO WORK Goya is the largest Hispanic-owned food company in the United States, and continually pushes to share more product options and flavorful creations with a broader audience. A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, allplatforms work
5 REASONS TO USE HTTPS EVERYWHERE 4. Security. This, of course, is the original and most important reason to use HTTPS. The other reasons are really just nudges to encourage us to make the web more secure. HTTPS connections are encrypted. This helps ensure that no one is eavesdropping on your communications. HTTPS is required for any forms that capture creditcard data, and any
JON FOX | FLIGHTPATH NYC Twenty+ years later, Jon is a creative business analyst focused on achieving measurable, meaningful and sustainable results for his clients. His passion for all things digital and his whole-hearted embrace of change has helped fuel Flightpath’s dramatic growth and steer the overall direction and spirit of the agency since itsinception.
BUILD A BETTER HAMBURGER MENU; BECAUSE IT’S NOT GOING Over the past several weeks, the hamburger menu has received some seriously bad internet PR for being a poor navigation tool that destroys engagement. One article even referred to the three-lined menu item as “the devil”.. Whether you love or loathe the hamburger icon, it is hard to deny that is has become somewhat of a design standard over the past 5 years, thanks to growing mobile apps THE SUPERIOR BRAND EXPERIENCE DOESN'T MENTION A BRAND AT Ask any digital marketer what it means to create an experience and you’ll probably get a different answer every time. But as marketers, our job is to figure out how creating an ‘experience’ applies to our customers and prospects, or else our engagement efforts will fallshort.
FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
UNITED NATIONS
The United Nations works to promote “peace, dignity and equality on a healthy planet” through various initiatives and strategic teamwork. In 2018, Flightpath entered into a long term agreement with the UN to provide digital support services in furtherance of a variety of important programs. Depending on the group directive or focus SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
UNITED NATIONS
The United Nations works to promote “peace, dignity and equality on a healthy planet” through various initiatives and strategic teamwork. In 2018, Flightpath entered into a long term agreement with the UN to provide digital support services in furtherance of a variety of important programs. Depending on the group directive or focus SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYC Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. SITEMAP - FLIGHTPATH NYC 2021 Flightpath, Inc. All right reserved. Privacy Policy TEAMWORK MAKES YOUR DREAM SUCCEED Teamwork Makes Your Dream Succeed | Flightpath NYC. Start. OUR TEAM. We’re. Flightpath. We’ve done it all, and continue to create. Think along the lines of award winning games, apps and websites, cogent creative strategies, engaging social media, and smart SEM and SEO strategy. But this digital agency is made up of more than just arandom
RADIAN - PORTFOLIO WORK Radian has grown from a leading mortgage insurance company into an industry powerhouse with a suite of mortgage, risk, real estate, and title services. Their current online offerings provide everything from lending calculators and lender training to mortgage and investment services. With the range of products and services offered, themarketing
AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
FUNDAMENTALS OF DATA VISUALIZATION Visualizing information can seem like an easy fix for any piece of content: simply add an image to the copy and voilà, your job is done. And while it is possible to think in those simple terms, it takes more strategy and depth to visualize data in a way that really draws the reader’s eye, helps them process your information quickly, and keeps them wanting to learn more. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. 5 REASONS TO USE HTTPS EVERYWHERE 4. Security. This, of course, is the original and most important reason to use HTTPS. The other reasons are really just nudges to encourage us to make the web more secure. HTTPS connections are encrypted. This helps ensure that no one is eavesdropping on your communications. HTTPS is required for any forms that capture creditcard data, and any
JOHN LEE | FLIGHTPATH NYC John began his current role at Flightpath in June 2009. Prior to joining the agency, he had 10+ years of digital marketing experience in enterprise software, during which he designed interactive marketing programs for companies including Cisco, Konica Minolta, and Kyocera. A California native, John graduated with a B.S. in Business FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
UNITED NATIONS
The United Nations works to promote “peace, dignity and equality on a healthy planet” through various initiatives and strategic teamwork. In 2018, Flightpath entered into a long term agreement with the UN to provide digital support services in furtherance of a variety of important programs. Depending on the group directive or focus SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Founded in 1994. Strategic digital agency. Headquartered in NYC’s Flatiron. Privately held. Results oriented. Flightpath harnesses digital channels to create real business value. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity. Consumer. DIGITAL MARKETING EXPERTISE Digital Marketing. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include: Social media & content marketing. Search engine marketing: PPC & SEO. DIGITAL MARKETING CLIENTS & WORK Comprehensive digital support services. Spectrum. Strategically improving business outcomes. ConvaTec. Driving sales for a medical technology leader. AkzoNobel. Converting brand excitement into higher conversion rates. United Nations. Supporting UN initiatives to furtherglobal impact.
BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
UNITED NATIONS
The United Nations works to promote “peace, dignity and equality on a healthy planet” through various initiatives and strategic teamwork. In 2018, Flightpath entered into a long term agreement with the UN to provide digital support services in furtherance of a variety of important programs. Depending on the group directive or focus SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND 3) Playing to Interrupt-ivity – Social media, especially Facebook, engages us in a totally interrupt-ive way with friends, family and cravings. Unlike sequential media (like a movie or book), the wall on Facebook is in a constant state of “posting interruptions,” and to get noticed, the human in us needs to respond with provocative/OMG BLOG - NEW DIGITAL IDEAS & STRATEGY Updating Facebook Ad Performance for Apple’s New iOS. Jan 20, 2021. Goals for Better Collaboration in 2021. Jan 8, 2021. Digital Strategy for Current Spending Trends. Dec 7, 2020. How to Get More Views on YouTube. Nov 3, 2020. Facebook Brand Lift Overview. SITEMAP - FLIGHTPATH NYC 2021 Flightpath, Inc. All right reserved. Privacy Policy TEAMWORK MAKES YOUR DREAM SUCCEED Teamwork Makes Your Dream Succeed | Flightpath NYC. Start. OUR TEAM. We’re. Flightpath. We’ve done it all, and continue to create. Think along the lines of award winning games, apps and websites, cogent creative strategies, engaging social media, and smart SEM and SEO strategy. But this digital agency is made up of more than just arandom
AKZONOBEL - PORTFOLIO WORK The. Opportunity. Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or productlaunches.
RADIAN - PORTFOLIO WORK Radian has grown from a leading mortgage insurance company into an industry powerhouse with a suite of mortgage, risk, real estate, and title services. Their current online offerings provide everything from lending calculators and lender training to mortgage and investment services. With the range of products and services offered, themarketing
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. FUNDAMENTALS OF DATA VISUALIZATION Visualizing information can seem like an easy fix for any piece of content: simply add an image to the copy and voilà, your job is done. And while it is possible to think in those simple terms, it takes more strategy and depth to visualize data in a way that really draws the reader’s eye, helps them process your information quickly, and keeps them wanting to learn more. GOYA FOODS - PORTFOLIO WORK Goya is the largest Hispanic-owned food company in the United States, and continually pushes to share more product options and flavorful creations with a broader audience. A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, allplatforms work
TOOLS, APPS AND PLATFORMS ARCHIVES April 4, 2012. By flightpath. In the latest installment of Flightpath’s running series of mobile app reviews, we’re looking at an app that brings comics to mobile. Welcome to the latest installment of Flightpath’s running series of mobile app reviews, where we explore all different kinds of apps, both paid and free.DIGITAL STRATEGY
Digital strategy is an ever-evolving process; something we’re always striving to be better and more efficient with. Deeper insight leads to stronger strategy; and both push for higher campaign ROI. The latest conference we attended at the 4A’s Learning Academy had some great takeaways on strategy. The presenter, Jurene Fremstad, shared FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Digital experiences that connect on a “difference-making” level make a true impression. So at Flightpath, real client value begins with discovering compelling insights into the motivation to act. DIGITAL MARKETING EXPERTISE Working from a strategic-creative platform, we develop digital marketing solutions with elasticity—expanding and contorting to suit the shape and dimension DIGITAL MARKETING CLIENTS & WORK Have a look at the digital marketing, social media, and UX design work we have done for a few of our clients. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
BLOG - NEW DIGITAL IDEAS & STRATEGY Updates within the digital marketing, strategy and UX design space; bringing ideas from our team to yours.UNITED NATIONS
The United Nations Development Programme’s Country Support Platform for Sustainable Development is UNDP’s new “product” offering that aims to shift the organization towards becoming a more field-focused integrator, bringing together various partners to advance the 2030 Agenda.Flightpath created a modern and elegant microsite that signals UNDP’s evolution towards a more nimble SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND There is clearly more information trying to enter our head and heart space than ever. Streams and reams of Tweets, Facebook posts, and YouTube content combined with commercial messaging in every shape and size, trying its best to influence an attitude or transaction. FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Digital experiences that connect on a “difference-making” level make a true impression. So at Flightpath, real client value begins with discovering compelling insights into the motivation to act. DIGITAL MARKETING EXPERTISE Working from a strategic-creative platform, we develop digital marketing solutions with elasticity—expanding and contorting to suit the shape and dimension DIGITAL MARKETING CLIENTS & WORK Have a look at the digital marketing, social media, and UX design work we have done for a few of our clients. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
BLOG - NEW DIGITAL IDEAS & STRATEGY Updates within the digital marketing, strategy and UX design space; bringing ideas from our team to yours.UNITED NATIONS
The United Nations Development Programme’s Country Support Platform for Sustainable Development is UNDP’s new “product” offering that aims to shift the organization towards becoming a more field-focused integrator, bringing together various partners to advance the 2030 Agenda.Flightpath created a modern and elegant microsite that signals UNDP’s evolution towards a more nimble SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND There is clearly more information trying to enter our head and heart space than ever. Streams and reams of Tweets, Facebook posts, and YouTube content combined with commercial messaging in every shape and size, trying its best to influence an attitude or transaction. BLOG - NEW DIGITAL IDEAS & STRATEGY Updates within the digital marketing, strategy and UX design space; bringing ideas from our team to yours. SITEMAP - FLIGHTPATH NYC 2021 Flightpath, Inc. All right reserved. Privacy Policy AKZONOBEL - PORTFOLIO WORK Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or product launches. TEAMWORK MAKES YOUR DREAM SUCCEED We’ve done it all, and continue to create. Think along the lines of award winning games, apps and websites, cogent creative strategies, engaging social media, and smart SEM and SEO strategy. RADIAN - PORTFOLIO WORK Radian has grown from a leading mortgage insurance company into an industry powerhouse with a suite of mortgage, risk, real estate, andtitle services.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. FUNDAMENTALS OF DATA VISUALIZATION Visualizing information can seem like an easy fix for any piece of content: simply add an image to the copy and voilà, your job is done. And while it is possible to think in those simple terms, it takes more strategy and depth to visualize data in a way that really draws the reader’s eye, helps them process your information quickly, and keeps them wanting to learn more. GOYA FOODS - PORTFOLIO WORK Goya merits a digital movement big enough and creative enough to encompass an entire legacy of food, family and culture. Our solution is a cross-platform presence just as diverse as the brand itself. TOOLS, APPS AND PLATFORMS ARCHIVES LinkedIn Live has been around for a little over a year, but it has remained an underutilized platform for many businesses. Now, with companies getting more comfortable with digital experiences, and looking for more meaningful ways to connect with their audiences online, LinkedIn LiveDIGITAL STRATEGY
Digital strategy is an ever-evolving process; something we’re always striving to be better and more efficient with. Deeper insight leads to stronger strategy; and both push for higher campaign ROI. FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Digital experiences that connect on a “difference-making” level make a true impression. So at Flightpath, real client value begins with discovering compelling insights into the motivation to act. DIGITAL MARKETING EXPERTISE Working from a strategic-creative platform, we develop digital marketing solutions with elasticity—expanding and contorting to suit the shape and dimension DIGITAL MARKETING CLIENTS & WORK Have a look at the digital marketing, social media, and UX design work we have done for a few of our clients. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
BLOG - NEW DIGITAL IDEAS & STRATEGY Updates within the digital marketing, strategy and UX design space; bringing ideas from our team to yours.UNITED NATIONS
The United Nations Development Programme’s Country Support Platform for Sustainable Development is UNDP’s new “product” offering that aims to shift the organization towards becoming a more field-focused integrator, bringing together various partners to advance the 2030 Agenda.Flightpath created a modern and elegant microsite that signals UNDP’s evolution towards a more nimble SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND There is clearly more information trying to enter our head and heart space than ever. Streams and reams of Tweets, Facebook posts, and YouTube content combined with commercial messaging in every shape and size, trying its best to influence an attitude or transaction. FLIGHTPATH | DIGITAL AGENCY NYCABOUTEXPERTISEWORKBLOGCONTACTCAREERS Flightpath is a detail-oriented digital New York agency excelling in UX design, social media, digital strategy & marketing. ABOUT US | FLIGHTPATH NYC Digital experiences that connect on a “difference-making” level make a true impression. So at Flightpath, real client value begins with discovering compelling insights into the motivation to act. DIGITAL MARKETING EXPERTISE Working from a strategic-creative platform, we develop digital marketing solutions with elasticity—expanding and contorting to suit the shape and dimension DIGITAL MARKETING CLIENTS & WORK Have a look at the digital marketing, social media, and UX design work we have done for a few of our clients. CONTACT US | FLIGHTPATH NYC Flightpath 36 West 25th Street, 8th Floor New York, NY 10010 Tel:(212) 674-5600
BLOG - NEW DIGITAL IDEAS & STRATEGY Updates within the digital marketing, strategy and UX design space; bringing ideas from our team to yours.UNITED NATIONS
The United Nations Development Programme’s Country Support Platform for Sustainable Development is UNDP’s new “product” offering that aims to shift the organization towards becoming a more field-focused integrator, bringing together various partners to advance the 2030 Agenda.Flightpath created a modern and elegant microsite that signals UNDP’s evolution towards a more nimble SPECTRUM - PORTFOLIO WORK Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase. CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. THE IMPORTANCE OF DISRUPTIVE MESSAGING IN SOCIAL AND There is clearly more information trying to enter our head and heart space than ever. Streams and reams of Tweets, Facebook posts, and YouTube content combined with commercial messaging in every shape and size, trying its best to influence an attitude or transaction. BLOG - NEW DIGITAL IDEAS & STRATEGY Updates within the digital marketing, strategy and UX design space; bringing ideas from our team to yours. SITEMAP - FLIGHTPATH NYC 2021 Flightpath, Inc. All right reserved. Privacy Policy AKZONOBEL - PORTFOLIO WORK Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or product launches. TEAMWORK MAKES YOUR DREAM SUCCEED We’ve done it all, and continue to create. Think along the lines of award winning games, apps and websites, cogent creative strategies, engaging social media, and smart SEM and SEO strategy. RADIAN - PORTFOLIO WORK Radian has grown from a leading mortgage insurance company into an industry powerhouse with a suite of mortgage, risk, real estate, andtitle services.
CONVATEC - PORTFOLIO WORK ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. FUNDAMENTALS OF DATA VISUALIZATION Visualizing information can seem like an easy fix for any piece of content: simply add an image to the copy and voilà, your job is done. And while it is possible to think in those simple terms, it takes more strategy and depth to visualize data in a way that really draws the reader’s eye, helps them process your information quickly, and keeps them wanting to learn more. GOYA FOODS - PORTFOLIO WORK Goya merits a digital movement big enough and creative enough to encompass an entire legacy of food, family and culture. Our solution is a cross-platform presence just as diverse as the brand itself. TOOLS, APPS AND PLATFORMS ARCHIVES LinkedIn Live has been around for a little over a year, but it has remained an underutilized platform for many businesses. Now, with companies getting more comfortable with digital experiences, and looking for more meaningful ways to connect with their audiences online, LinkedIn LiveDIGITAL STRATEGY
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