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ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it.. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. BUSINESS OPERATIONS: USING TECHNOLOGY TO IMPROVESEE MORE ONFOURTHSOURCE.COM
HOW TO TAKE THE ‘THEM V US’ ATTITUDE OUT THE WORKPLACE Open Feedback Channels; No one wants to feel like their questions or requests are being sent into a black hole, never to be seen again. People become frustrated with other teams when they feel there is no official channel to provide feedback or obtain vital information fromthem.
THE IMPORTANCE OF REAL TIME DATA & FIVE REASONS WHY YOU We’ve all heard stories of dreaded reporting requirements and complex, in-depth data mounds needing to be refined into operational data, but the process has often been arduous and painful and as soon as the results have been found the information is out of date again. 5 THINGS ORGANISATIONS SHOULD CONSIDER WHEN ADOPTING NEWSEE MORE ONFOURTHSOURCE.COM
10 WAYS TO MARKET YOUR APP WITH SOCIAL MEDIA 3. Humanize Your Content With Social Media. Users of social channels will respond more favorably to updates that are human in tone instead of tailored marketing approach. FAILING TO MEET CUSTOMER EXPECTATIONS COULD COST YOU YOUR The digital world is running at a feverish pace and the bar for what constitutes a premier customer service experience keeps getting raised. As digital transformation brings about new technologies and applications in nearly every sector, the common thread that ties it all together is service. HOW TO USE COMPETITOR, LANDSCAPE & GAP ANALYSIS TO BOOST Competitor Analysis: Measure your Competition. To ensure your marketing strategies are as effective as possible, these days it’s key to properly understand your landscape as well as understand and measure your competition. THE IMPORTANCE OF CRM IN MARKETING In my view CRM strategies can be grouped into three main types: Formal programmes – customer behaviour is overtly driven through rewards, g. the Waterstones Rewards card Lifecycle marketing – customer behaviour is driven through engaging with the customer at the right time, e.g. a brand’s welcome programme Customer engagement approach – customer behaviour is driven through SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET With brands feeling the pressure more than ever to deliver deeper interactions with consumers, and earn the data insights and financial returns they generate, it’s never been more important to ensure the most effective engagement strategies are in place to help make thispossible.
ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it.. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. BUSINESS OPERATIONS: USING TECHNOLOGY TO IMPROVESEE MORE ONFOURTHSOURCE.COM
HOW TO TAKE THE ‘THEM V US’ ATTITUDE OUT THE WORKPLACE Open Feedback Channels; No one wants to feel like their questions or requests are being sent into a black hole, never to be seen again. People become frustrated with other teams when they feel there is no official channel to provide feedback or obtain vital information fromthem.
THE IMPORTANCE OF REAL TIME DATA & FIVE REASONS WHY YOU We’ve all heard stories of dreaded reporting requirements and complex, in-depth data mounds needing to be refined into operational data, but the process has often been arduous and painful and as soon as the results have been found the information is out of date again. 5 THINGS ORGANISATIONS SHOULD CONSIDER WHEN ADOPTING NEWSEE MORE ONFOURTHSOURCE.COM
10 WAYS TO MARKET YOUR APP WITH SOCIAL MEDIA 3. Humanize Your Content With Social Media. Users of social channels will respond more favorably to updates that are human in tone instead of tailored marketing approach. FAILING TO MEET CUSTOMER EXPECTATIONS COULD COST YOU YOUR The digital world is running at a feverish pace and the bar for what constitutes a premier customer service experience keeps getting raised. As digital transformation brings about new technologies and applications in nearly every sector, the common thread that ties it all together is service. HOW TO USE COMPETITOR, LANDSCAPE & GAP ANALYSIS TO BOOST Competitor Analysis: Measure your Competition. To ensure your marketing strategies are as effective as possible, these days it’s key to properly understand your landscape as well as understand and measure your competition. SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET With brands feeling the pressure more than ever to deliver deeper interactions with consumers, and earn the data insights and financial returns they generate, it’s never been more important to ensure the most effective engagement strategies are in place to help make thispossible.
COMPLETE GUIDE TO LINKEDIN LEAD GENERATION LinkedIn – a social media to die for. LinkedIn is, without a doubt, the best platform for B2B lead generation. None of the other social media enables you to reach a network of decision-makers from over 40 million companies – by just tapping a simple “Connect” button! BUSINESS OPERATIONS: USING TECHNOLOGY TO IMPROVE Efficiency is the Holy Grail that every business wants to chase. If you can take your personnel and equipment and arrange them in the way that produces the maximum amount of goods and services from the time you have available then you’re on to a winner – especially if you can do this better than your opponents. THE FUTURE OF MEDIA BUYING The technology that is used to buy and sell advertising is constantly evolving. When I tell my team about standing by the fax machine whilst talking to a buyer on a landline to check whether they sent the IO, it seems a world away from the automated world of programmatic buying. 10 WAYS TO MARKET YOUR APP WITH SOCIAL MEDIA 3. Humanize Your Content With Social Media. Users of social channels will respond more favorably to updates that are human in tone instead of tailored marketing approach. 3 ONLINE TRUST ISSUES YOUR CUSTOMERS FACE AND HOW TO FIX In the highly competitive world of eCommerce, trust and transparency are crucial if you want customers to part with their hard earned cash for the products on your website. HOW TO INTEGRATE DIGITAL MARKETING WITH OUT-OF-HOME MEDIA Out-of-home (OOH) advertising is in the midst of a digital revolution and digital marketers are fast recognising the benefits it brings as part of an integrated campaign.. With the rise of Digital Out-of-Home (DOOH), smart cities and automated trading platforms for OOH ad space, now is the time for digital marketers to take advantage of everything OOH media can add to a digital marketing campaign. CONTENT MARKETING: WHY BRANDS NEED AN EDITORIAL POSITIONING Whatever terminology they use to describe it, every successful broadcaster, newspaper or magazine (on any platform) has an overarching positioning that APPLYING PSYCHOLOGY’S BALANCE THEORY TO CORPORATE SOCIAL Public relations (PR) and psychology are interconnected in their focus on people and people’s behavior. PR firms focus on building and maintaining personal relationships with individuals and communities. Psychology helps us understand how the human mind works, what it takes to build trust, and why the power of association is so impactful on people’s buying decisions. TOP 50 FASTEST GROWING DIGITAL COMPANIES IN EUROPE Reward Gateway (formerly Asperity) – Flexible employee benefits package.: Avito – Russia’s largest classified sites: Believe Digital – The leading digital distributor and services provider for independent artists & labels in Europe: blinkx – World’s largest video search engine: BRANDOS – Wholesale of clothing and footwear: Cint – Empowers access to opinions by innovating the ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. Which makes it a ‘heart in your mouth’ situation, as you could potentially be wasting FAILING TO MEET CUSTOMER EXPECTATIONS COULD COST YOU YOURAUTHOR: TRACYSTEELE
Failing to meet customer expectations could cost you your shirt. The digital world is running at a feverish pace and the bar for what constitutes a premier customer service experience keeps getting raised. As digital transformation brings about new technologies and applications in nearly every sector, the common thread that ties itall together
THE IMPORTANCE OF REAL TIME DATA & FIVE REASONS WHY YOU Real-time data identifies superior performers and employees who need help. With the type of real-time data available on a data dashboard, managers can quickly see who is performing at a highly efficient level and who needs more help to succeed on the job. This can allow superior performers to be more easily recognised and rewarded for their work. THE IMPORTANCE OF CRM IN MARKETING In my view CRM strategies can be grouped into three main types: Formal programmes – customer behaviour is overtly driven through rewards, g. the Waterstones Rewards card Lifecycle marketing – customer behaviour is driven through engaging with the customer at the right time, e.g. a brand’s welcome programme Customer engagement approach – customer behaviour is driven through 10 WAYS TO MARKET YOUR APP WITH SOCIAL MEDIA 2. Create Value Based And User Generated Content. First, you need to produce unique, informative and high quality content in planning and making your Social Media campaign to bring visibility to your app. Develop content that is engrossing in order to keep your target audience engaged. For example, if you are marketing your cooking app,then
10 REASONS WHY CHARITIES NEED SOCIAL MEDIA An active presence on social media, sharing and distributing keyword rich content will improve a charity’s placing on Google and other search engines, ensuring that more people find it online. 4. Raise more money. A key strategic goal of all but a few SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET It’s all about telling a story. Content is a crucial element to enabling the development of the entire brand story – it drives the evolution from simply a product to the broader brand experience, which, if done well, is what consumers will buy into. As with all stories, the narrative must flow, make sense and be accessible for theconsumer
5 THINGS ORGANISATIONS SHOULD CONSIDER WHEN ADOPTING NEWSEE MORE ONFOURTHSOURCE.COM
HOW TO USE COMPETITOR, LANDSCAPE & GAP ANALYSIS TO BOOST The landscape analysis is a step on from analysing direct competition and helps paint a full picture of the obstacles and opportunities that exist. These opportunities take many forms, all of which are relevant to a successful campaign. These include the shift in the physical SERP landscape across devices such as mobile and tablet, SERP updates HOW TO TAKE THE ‘THEM V US’ ATTITUDE OUT THE WORKPLACE How to take the ‘them v us’ attitude out the workplace. When you start a company, you likely will start out as a close, small team. As we say in Silicon Valley, in homage to two famous Steves, “two guys in a garage.”. You’ll work closely with the same group of people day in and day out, and while you’ll have a few disagreements and ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. Which makes it a ‘heart in your mouth’ situation, as you could potentially be wasting FAILING TO MEET CUSTOMER EXPECTATIONS COULD COST YOU YOURAUTHOR: TRACYSTEELE
Failing to meet customer expectations could cost you your shirt. The digital world is running at a feverish pace and the bar for what constitutes a premier customer service experience keeps getting raised. As digital transformation brings about new technologies and applications in nearly every sector, the common thread that ties itall together
THE IMPORTANCE OF REAL TIME DATA & FIVE REASONS WHY YOU Real-time data identifies superior performers and employees who need help. With the type of real-time data available on a data dashboard, managers can quickly see who is performing at a highly efficient level and who needs more help to succeed on the job. This can allow superior performers to be more easily recognised and rewarded for their work. THE IMPORTANCE OF CRM IN MARKETING In my view CRM strategies can be grouped into three main types: Formal programmes – customer behaviour is overtly driven through rewards, g. the Waterstones Rewards card Lifecycle marketing – customer behaviour is driven through engaging with the customer at the right time, e.g. a brand’s welcome programme Customer engagement approach – customer behaviour is driven through 10 WAYS TO MARKET YOUR APP WITH SOCIAL MEDIA 2. Create Value Based And User Generated Content. First, you need to produce unique, informative and high quality content in planning and making your Social Media campaign to bring visibility to your app. Develop content that is engrossing in order to keep your target audience engaged. For example, if you are marketing your cooking app,then
10 REASONS WHY CHARITIES NEED SOCIAL MEDIA An active presence on social media, sharing and distributing keyword rich content will improve a charity’s placing on Google and other search engines, ensuring that more people find it online. 4. Raise more money. A key strategic goal of all but a few SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET It’s all about telling a story. Content is a crucial element to enabling the development of the entire brand story – it drives the evolution from simply a product to the broader brand experience, which, if done well, is what consumers will buy into. As with all stories, the narrative must flow, make sense and be accessible for theconsumer
5 THINGS ORGANISATIONS SHOULD CONSIDER WHEN ADOPTING NEWSEE MORE ONFOURTHSOURCE.COM
HOW TO USE COMPETITOR, LANDSCAPE & GAP ANALYSIS TO BOOST The landscape analysis is a step on from analysing direct competition and helps paint a full picture of the obstacles and opportunities that exist. These opportunities take many forms, all of which are relevant to a successful campaign. These include the shift in the physical SERP landscape across devices such as mobile and tablet, SERP updates HOW TO TAKE THE ‘THEM V US’ ATTITUDE OUT THE WORKPLACE How to take the ‘them v us’ attitude out the workplace. When you start a company, you likely will start out as a close, small team. As we say in Silicon Valley, in homage to two famous Steves, “two guys in a garage.”. You’ll work closely with the same group of people day in and day out, and while you’ll have a few disagreements and TECHNOLOGY DRIVES VALUE IN 2020 Technology Drives Value in 2020. When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. 2019 had more twists and turns than the latest Netflix blockbuster. COMPLETE GUIDE TO LINKEDIN LEAD GENERATION 4. Write down your message script. Now it’s time to write the dialogue script for your lead generation campaign. These are the messages that would be sent to the target audience. The basic script should contain: Connection message. This is the first thing the prospects get from you. We don’t yet try to SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET It’s all about telling a story. Content is a crucial element to enabling the development of the entire brand story – it drives the evolution from simply a product to the broader brand experience, which, if done well, is what consumers will buy into. As with all stories, the narrative must flow, make sense and be accessible for theconsumer
THE FUTURE OF MEDIA BUYING The Future of Media Buying. The technology that is used to buy and sell advertising is constantly evolving. When I tell my team about standing by the fax machine whilst talking to a buyer on a landline to check whether they sent the IO, it seems a world away from the automated world of programmatic buying. However, despite these changesthe
10 WAYS TO MARKET YOUR APP WITH SOCIAL MEDIA 2. Create Value Based And User Generated Content. First, you need to produce unique, informative and high quality content in planning and making your Social Media campaign to bring visibility to your app. Develop content that is engrossing in order to keep your target audience engaged. For example, if you are marketing your cooking app,then
BUSINESS OPERATIONS: USING TECHNOLOGY TO IMPROVE The key for business is to consider what it is about their operation that eats up most time and money. They should then pinpoint this and look for ways in which technology can help. Automation, conferencing, project management, customer service, and communication are five fundamental ways to do this – but there are bound to be more thatfit
3 ONLINE TRUST ISSUES YOUR CUSTOMERS FACE AND HOW TO FIX Here are the top 3 dilemmas facing your customers and the best ways you can help them out. “They have what I want but I don’t trust I’ll receive it on time”. Be transparent. Instead of using buzzwords or offering a refund for late delivery, explain to the customer why you guarantee their purchase will arrive on time. CONTENT MARKETING: WHY BRANDS NEED AN EDITORIAL POSITIONING An editorial positioning shapes the name, visual identity, tone of voice and choice of content. Or, more accurately, the lens or frame through which that content is presented. This lens gives the brand a distinctive angle from which to tackle a subject. Over time that editorial perspective becomes recognisable to the audience, who cometo
APPLYING PSYCHOLOGY’S BALANCE THEORY TO CORPORATE SOCIAL The Balance Theory is often used in marketing, but public relations agencies can just as easily apply it to PR and the topic of corporate social responsibility. A company’s values and the issues they choose to support influences people’s buying decisions – 75% of people are likely to start shopping at a company that supports an issue they TOP 50 FASTEST GROWING DIGITAL COMPANIES IN EUROPE The top 50 fastest growing digital companies in Europe (in alphabetical order): Reward Gateway (formerly Asperity) – Flexible employee benefits package. Avito – Russia’s largest classified sites. Believe Digital – The leading digital distributor and TECHNOLOGY DRIVES VALUE IN 2020 Technology Drives Value in 2020. When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. 2019 had more twists and turns than the latest Netflix blockbuster. SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET It’s all about telling a story. Content is a crucial element to enabling the development of the entire brand story – it drives the evolution from simply a product to the broader brand experience, which, if done well, is what consumers will buy into. As with all stories, the narrative must flow, make sense and be accessible for theconsumer
COMPLETE GUIDE TO LINKEDIN LEAD GENERATION 4. Write down your message script. Now it’s time to write the dialogue script for your lead generation campaign. These are the messages that would be sent to the target audience. The basic script should contain: Connection message. This is the first thing the prospects get from you. We don’t yet try to THE IMPORTANCE OF CRM IN MARKETING In my view CRM strategies can be grouped into three main types: Formal programmes – customer behaviour is overtly driven through rewards, g. the Waterstones Rewards card Lifecycle marketing – customer behaviour is driven through engaging with the customer at the right time, e.g. a brand’s welcome programme Customer engagement approach – customer behaviour is driven through HOW TO USE COMPETITOR, LANDSCAPE & GAP ANALYSIS TO BOOST The landscape analysis is a step on from analysing direct competition and helps paint a full picture of the obstacles and opportunities that exist. These opportunities take many forms, all of which are relevant to a successful campaign. These include the shift in the physical SERP landscape across devices such as mobile and tablet, SERP updates HOW TO TAKE THE ‘THEM V US’ ATTITUDE OUT THE WORKPLACE How to take the ‘them v us’ attitude out the workplace. When you start a company, you likely will start out as a close, small team. As we say in Silicon Valley, in homage to two famous Steves, “two guys in a garage.”. You’ll work closely with the same group of people day in and day out, and while you’ll have a few disagreements and BUSINESS OPERATIONS: USING TECHNOLOGY TO IMPROVESEE MORE ONFOURTHSOURCE.COM
THE FUTURE OF MEDIA BUYING The Future of Media Buying. The technology that is used to buy and sell advertising is constantly evolving. When I tell my team about standing by the fax machine whilst talking to a buyer on a landline to check whether they sent the IO, it seems a world away from the automated world of programmatic buying. However, despite these changesthe
ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. Which makes it a ‘heart in your mouth’ situation, as you could potentially be wasting FAILING TO MEET CUSTOMER EXPECTATIONS COULD COST YOU YOUR Failing to meet customer expectations could cost you your shirt. The digital world is running at a feverish pace and the bar for what constitutes a premier customer service experience keeps getting raised. As digital transformation brings about new technologies and applications in nearly every sector, the common thread that ties itall together
TECHNOLOGY DRIVES VALUE IN 2020 Technology Drives Value in 2020. When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. 2019 had more twists and turns than the latest Netflix blockbuster. SELLING AN EXPERIENCE, NOT JUST THE PRODUCT: HOW TO GET It’s all about telling a story. Content is a crucial element to enabling the development of the entire brand story – it drives the evolution from simply a product to the broader brand experience, which, if done well, is what consumers will buy into. As with all stories, the narrative must flow, make sense and be accessible for theconsumer
COMPLETE GUIDE TO LINKEDIN LEAD GENERATION 4. Write down your message script. Now it’s time to write the dialogue script for your lead generation campaign. These are the messages that would be sent to the target audience. The basic script should contain: Connection message. This is the first thing the prospects get from you. We don’t yet try to THE IMPORTANCE OF CRM IN MARKETING In my view CRM strategies can be grouped into three main types: Formal programmes – customer behaviour is overtly driven through rewards, g. the Waterstones Rewards card Lifecycle marketing – customer behaviour is driven through engaging with the customer at the right time, e.g. a brand’s welcome programme Customer engagement approach – customer behaviour is driven through HOW TO USE COMPETITOR, LANDSCAPE & GAP ANALYSIS TO BOOST The landscape analysis is a step on from analysing direct competition and helps paint a full picture of the obstacles and opportunities that exist. These opportunities take many forms, all of which are relevant to a successful campaign. These include the shift in the physical SERP landscape across devices such as mobile and tablet, SERP updates HOW TO TAKE THE ‘THEM V US’ ATTITUDE OUT THE WORKPLACE How to take the ‘them v us’ attitude out the workplace. When you start a company, you likely will start out as a close, small team. As we say in Silicon Valley, in homage to two famous Steves, “two guys in a garage.”. You’ll work closely with the same group of people day in and day out, and while you’ll have a few disagreements and BUSINESS OPERATIONS: USING TECHNOLOGY TO IMPROVESEE MORE ONFOURTHSOURCE.COM
THE FUTURE OF MEDIA BUYING The Future of Media Buying. The technology that is used to buy and sell advertising is constantly evolving. When I tell my team about standing by the fax machine whilst talking to a buyer on a landline to check whether they sent the IO, it seems a world away from the automated world of programmatic buying. However, despite these changesthe
ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. Which makes it a ‘heart in your mouth’ situation, as you could potentially be wasting FAILING TO MEET CUSTOMER EXPECTATIONS COULD COST YOU YOUR Failing to meet customer expectations could cost you your shirt. The digital world is running at a feverish pace and the bar for what constitutes a premier customer service experience keeps getting raised. As digital transformation brings about new technologies and applications in nearly every sector, the common thread that ties itall together
DIGITAL MARKETING NEWS AND OPINION Fourth Source is dedicated to bringing you the latest news, how to guides, advice, video and everything to do with Digital Media. TECHNOLOGY DRIVES VALUE IN 2020 Technology Drives Value in 2020. When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. 2019 had more twists and turns than the latest Netflix blockbuster. COMPLETE GUIDE TO LINKEDIN LEAD GENERATION 4. Write down your message script. Now it’s time to write the dialogue script for your lead generation campaign. These are the messages that would be sent to the target audience. The basic script should contain: Connection message. This is the first thing the prospects get from you. We don’t yet try toGENERAL ARCHIVES
Join over 1,500 other marketers who receive our Newsletter. Enter your details and receive all our latest updates sent weekly. ONLY PAY FOR RESULTS USING THE POWER OF Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it. With traditional advertising, you usually pay for your ads up front, with no real idea of the response you’ll get. Which makes it a ‘heart in your mouth’ situation, as you could potentially be wasting THE IMPORTANCE OF REAL TIME DATA & FIVE REASONS WHY YOU Real-time data identifies superior performers and employees who need help. With the type of real-time data available on a data dashboard, managers can quickly see who is performing at a highly efficient level and who needs more help to succeed on the job. This can allow superior performers to be more easily recognised and rewarded for their work. HOW A 'SEGMENT OF ONE' APPROACH CAN HELP BUSINESSES Cadbury’s personalised video campaign demonstrated how brands can use a ‘segment of one’ approach to engage with their customers. They matched a Dairy Milk flavour to Facebook users based on details from their profile, including age, interest and location. If a user agreed to connect with the brand, it would generate a video usingphotos
HOW AD FRAUD JUST BECAME A LOT MORE SCARY FOR ADVERTISERS Smart bots are taking Over. While many U.S. advertisers believe that these bot attacks are rudimentary, in fact, today’s online attacks have become a lot more sophisticated and scary. We found that 77% of the fake traffic in the US is “sophisticated invalid traffic” (SIVT). SIVT sounds like a disease, and in many ways it is. CONTENT MARKETING: WHY BRANDS NEED AN EDITORIAL POSITIONING An editorial positioning shapes the name, visual identity, tone of voice and choice of content. Or, more accurately, the lens or frame through which that content is presented. This lens gives the brand a distinctive angle from which to tackle a subject. Over time that editorial perspective becomes recognisable to the audience, who cometo
CHALLENGES THAT HINDER CUSTOMER EXPERIENCE MANAGEMENT Lack of executive support. Rather than the CMO securing sign off from the CEO and agreeing on budget allocation with the CFO, the decision of where and how to allocate investment for customer experience management requires buy-in and advocacy from__
* ____
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* Advertising
* Content
* Data
* Ecommerce
* Mobile
* Performance
* Search
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By Taras Prystatsky
5 months ago
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