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This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make THE STATE OF TRUST: US CONSUMER-BRAND RELATIONSHIPS IN 2021 Using rich consumer data on US consumers, we explore the ways in which brands can build trust with customers. Discover how the pandemic has changed trust in brand relationships, and the shifts in society you need to know. Join our US analysts to discover the big picture shifts marketers need to know in 2021. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to.GWI | SIGNIN
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make THE STATE OF TRUST: US CONSUMER-BRAND RELATIONSHIPS IN 2021 Using rich consumer data on US consumers, we explore the ways in which brands can build trust with customers. Discover how the pandemic has changed trust in brand relationships, and the shifts in society you need to know. Join our US analysts to discover the big picture shifts marketers need to know in 2021. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. UNDERSTANDING VACATIONERS IN THE U.S. AND UK: TRAVEL Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: Key characteristics and attitudes of vacationers. Consumers' vacation and travel patterns across 41 markets. Emerging consumer trends in traveland tourism.
DOWNLOAD OUR INDEPENDENT AGENCY TOOLKIT In this guide, we combine the latest research with expert opinion to give independent agencies the inside scoop on where to focus in 2019, and what it takes to be more than ‘data-driven’. GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.GWI | SIGNIN
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media.GWI | SIGNIN
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. MEDIA TRENDS IN GERMANY FROM 2012 TO 2020 Mind the gap: changes in the German media landscape 2012-2020. Download now. Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany. Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what todo about it.
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This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. MEDIA TRENDS IN GERMANY FROM 2012 TO 2020 Mind the gap: changes in the German media landscape 2012-2020. Download now. Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany. Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what todo about it.
CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make UNDERSTANDING VACATIONERS IN THE U.S. AND UK: TRAVEL Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: Key characteristics and attitudes of vacationers. Consumers' vacation and travel patterns across 41 markets. Emerging consumer trends in traveland tourism.
DOWNLOAD OUR INDEPENDENT AGENCY TOOLKIT In this guide, we combine the latest research with expert opinion to give independent agencies the inside scoop on where to focus in 2019, and what it takes to be more than ‘data-driven’. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK.GWI | SIGNIN
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to MOBILE PAYMENTS: CONSUMER TRENDS IN 2019 Mobile payments across the world. When ownership of mobiles overtakes the number of people with bank accounts, it’s time for brands to take notice. And this isn’t in the future; 58% of internet users choose their mobile for online shopping, compared to 40% selecting a PC. The convenience of hand-held transactions is at tipping point. UNDERSTANDING VACATIONERS IN THE U.S. AND UK: TRAVEL Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: Key characteristics and attitudes of vacationers. Consumers' vacation and travel patterns across 41 markets. Emerging consumer trends in traveland tourism.
GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to.PLATFORM 2.0
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confident EARLY TECH ADOPTERS INFOGRAPHIC This infographic takes an in-depth look at those who believe that having the very latest technological products is very important. REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to MOBILE PAYMENTS: CONSUMER TRENDS IN 2019 Mobile payments across the world. When ownership of mobiles overtakes the number of people with bank accounts, it’s time for brands to take notice. And this isn’t in the future; 58% of internet users choose their mobile for online shopping, compared to 40% selecting a PC. The convenience of hand-held transactions is at tipping point. UNDERSTANDING VACATIONERS IN THE U.S. AND UK: TRAVEL Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: Key characteristics and attitudes of vacationers. Consumers' vacation and travel patterns across 41 markets. Emerging consumer trends in traveland tourism.
GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to.PLATFORM 2.0
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confident EARLY TECH ADOPTERS INFOGRAPHIC This infographic takes an in-depth look at those who believe that having the very latest technological products is very important. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the TV VIEWING IN 2019: WHAT'S CHANGING & WHY? TV viewers in 2019. Download now. With buzz around leading services like Netflix disrupting the TV industry, we asked global TV consumers their viewing habits to uncover the truth behind the hype. Our latest infographic explores the diverse preferences of viewers around the world. Download now. MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDS In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confident DOWNLOAD OUR INDEPENDENT AGENCY TOOLKIT In this guide, we combine the latest research with expert opinion to give independent agencies the inside scoop on where to focus in 2019, and what it takes to be more than ‘data-driven’. THANK YOU | GLOBALWEBINDEX Don’t take our word for it. We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions. Case study. WEARABLE TECH TRENDS IN THE U.S. AND UK Healthcare wearables trends. Download now. Whether you’re an early adopter or a cynic, what matters is consumer insight. And as 81% of wearable device owners feel they’ve made an improvement in their health, personal healthcare technology is a trend to watch. Downloadnow.
MARKETING TO MOTHERS: SOCIAL MEDIA, BUYING ATTITUDES, AND Get a picture of the modern mother and their digital behaviors. You'll learn how their media habits differ, and key touchpoints, in thisreport.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. TEAM MORALE & EMPLOYEE RECRUITMENT TRENDS The workforce is shifting in demographics, with millennials making up a greater share. Changes in technology alter the ways in which we work - and the expectations employees have. Discover the strategic insights you need to help reduce hire spend and strengthen team culture, through greater knowledge of trends. Download now. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make TV VIEWING IN 2019: WHAT'S CHANGING & WHY? TV viewers in 2019. Download now. With buzz around leading services like Netflix disrupting the TV industry, we asked global TV consumers their viewing habits to uncover the truth behind the hype. Our latest infographic explores the diverse preferences of viewers around the world. Download now. GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. MOBILE PAYMENTS: CONSUMER TRENDS IN 2019 Mobile payments across the world. When ownership of mobiles overtakes the number of people with bank accounts, it’s time for brands to take notice. And this isn’t in the future; 58% of internet users choose their mobile for online shopping, compared to 40% selecting a PC. The convenience of hand-held transactions is at tipping point. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confidentPLATFORM 2.0
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. TEAM MORALE & EMPLOYEE RECRUITMENT TRENDS The workforce is shifting in demographics, with millennials making up a greater share. Changes in technology alter the ways in which we work - and the expectations employees have. Discover the strategic insights you need to help reduce hire spend and strengthen team culture, through greater knowledge of trends. Download now. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make TV VIEWING IN 2019: WHAT'S CHANGING & WHY? TV viewers in 2019. Download now. With buzz around leading services like Netflix disrupting the TV industry, we asked global TV consumers their viewing habits to uncover the truth behind the hype. Our latest infographic explores the diverse preferences of viewers around the world. Download now. GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. MOBILE PAYMENTS: CONSUMER TRENDS IN 2019 Mobile payments across the world. When ownership of mobiles overtakes the number of people with bank accounts, it’s time for brands to take notice. And this isn’t in the future; 58% of internet users choose their mobile for online shopping, compared to 40% selecting a PC. The convenience of hand-held transactions is at tipping point. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confidentPLATFORM 2.0
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. TEAM MORALE & EMPLOYEE RECRUITMENT TRENDS The workforce is shifting in demographics, with millennials making up a greater share. Changes in technology alter the ways in which we work - and the expectations employees have. Discover the strategic insights you need to help reduce hire spend and strengthen team culture, through greater knowledge of trends. Download now. GROCERY TRENDS: SHOPPING INDUSTRY, STORE & MARKET TRENDS You'll find out the trends in grocery shopping across markets, and discover important motivating factors for shoppers in the U.S. and UK. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make TV VIEWING IN 2019: WHAT'S CHANGING & WHY? TV viewers in 2019. Download now. With buzz around leading services like Netflix disrupting the TV industry, we asked global TV consumers their viewing habits to uncover the truth behind the hype. Our latest infographic explores the diverse preferences of viewers around the world. Download now. MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDS In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
WEARABLE TECH TRENDS IN THE U.S. AND UK Healthcare wearables trends. Download now. Whether you’re an early adopter or a cynic, what matters is consumer insight. And as 81% of wearable device owners feel they’ve made an improvement in their health, personal healthcare technology is a trend to watch. Downloadnow.
AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confident CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the MARKETING TO MOTHERS: SOCIAL MEDIA, BUYING ATTITUDES, AND Get a picture of the modern mother and their digital behaviors. You'll learn how their media habits differ, and key touchpoints, in thisreport.
WHAT TO KNOW ABOUT ONLINE COMMUNITIES What's the role of the online community, as sharing on social media declines? With online forums providing anonymity and a creative platform, users have a unique set of perceptions and behaviors as a result. How is this unique style of interaction setting the tone for a new era of community, and brand relationships? Find out in our reportin
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This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the UNDERSTANDING VACATIONERS IN THE U.S. AND UK: TRAVEL Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: Key characteristics and attitudes of vacationers. Consumers' vacation and travel patterns across 41 markets. Emerging consumer trends in traveland tourism.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDS In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. MEDIA TRENDS IN GERMANY FROM 2012 TO 2020 Mind the gap: changes in the German media landscape 2012-2020. Download now. Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany. Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what todo about it.
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This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the UNDERSTANDING VACATIONERS IN THE U.S. AND UK: TRAVEL Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: Key characteristics and attitudes of vacationers. Consumers' vacation and travel patterns across 41 markets. Emerging consumer trends in traveland tourism.
WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDS In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
UAE CONSUMERS: MARKET INSIGHTS FOR PURCHASING AND SOCIAL Our United Arab Emirates consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of UAE consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FOMO: FEAR OF MISSING OUT ON SOCIAL MEDIA A quarter of all internet users have a fear of missing out (FOMO) on social media. Here, we take an in-depth look at their demographics, attitudes and digital behaviors to FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. MEDIA TRENDS IN GERMANY FROM 2012 TO 2020 Mind the gap: changes in the German media landscape 2012-2020. Download now. Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany. Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what todo about it.
THE STATE OF TRUST: US CONSUMER-BRAND RELATIONSHIPS IN 2021 Using rich consumer data on US consumers, we explore the ways in which brands can build trust with customers. Discover how the pandemic has changed trust in brand relationships, and the shifts in society you need to know. Join our US analysts to discover the big picture shifts marketers need to know in 2021. TEAM MORALE & EMPLOYEE RECRUITMENT TRENDS The workforce is shifting in demographics, with millennials making up a greater share. Changes in technology alter the ways in which we work - and the expectations employees have. Discover the strategic insights you need to help reduce hire spend and strengthen team culture, through greater knowledge of trends. Download now. CORONAVIRUS WEBINAR: THE GLOBAL CONSUMER IMPACT III In this global webinar we discuss shifting personal attitudes to the COVID-19 crisis, how buying habits will change, and information onconsumer views.
GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDS In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
SINGAPOREAN CONSUMERS: SOCIAL MEDIA HABITS, CORONAVIRUS Our consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of Singapore consumer insights you’ll be able to take your brand further, and align with the needs of yourtarget audience.
MEDIA TRENDS IN GERMANY FROM 2012 TO 2020 Mind the gap: changes in the German media landscape 2012-2020. Download now. Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany. Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what todo about it.
WEARABLE TECH TRENDS IN THE U.S. AND UK Healthcare wearables trends. Download now. Whether you’re an early adopter or a cynic, what matters is consumer insight. And as 81% of wearable device owners feel they’ve made an improvement in their health, personal healthcare technology is a trend to watch. Downloadnow.
THANK YOU | GLOBALWEBINDEX Don’t take our word for it. We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions. Case study.GWI | SIGNIN
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. GWI - INDUSTRY, MARKET & CONSUMER INSIGHT - CHART OF THE WEEK What it is. Our weekly email brings you the latest insights into trending topics across consumer groups, markets, and industries. Get bite-sized, infinitely useable charts analyzing the audiences you’re targeting, created using our very latest research conducted across 46 countries. Clear data vizualizations. Trustworthy data. Ready-madecharts.
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This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. TEAM MORALE & EMPLOYEE RECRUITMENT TRENDS The workforce is shifting in demographics, with millennials making up a greater share. Changes in technology alter the ways in which we work - and the expectations employees have. Discover the strategic insights you need to help reduce hire spend and strengthen team culture, through greater knowledge of trends. Download now. WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS5G CONSUMER REPORTSWHAT IS NEEDED FOR 5G5G REPORT PDF5G NEWS ARTICLESMCKINSEY 5G REPORTTHE NEAR FUTURE REPORT 5G Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDSGLOBAL HEALTH AND WELLNESS MARKETHEALTH AND WELLNESS ETFHEALTH AND WELLNESS INDUSTRY STATISTICS1215 GLOBAL HEALTH AND WELLNESSFITNESS AND WELLNESS ARTICLESHEALTH AND FITNESS ETF In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the THANK YOU | GLOBALWEBINDEX Don’t take our word for it. We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions. Case study. WHAT TO KNOW ABOUT ONLINE COMMUNITIES What's the role of the online community, as sharing on social media declines? With online forums providing anonymity and a creative platform, users have a unique set of perceptions and behaviors as a result. How is this unique style of interaction setting the tone for a new era of community, and brand relationships? Find out in our reportin
SAUDI CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Our Saudi Arabia consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of Saudi Arabia consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. GWI - INDUSTRY, MARKET & CONSUMER INSIGHT - CHART OF THE WEEK What it is. Our weekly email brings you the latest insights into trending topics across consumer groups, markets, and industries. Get bite-sized, infinitely useable charts analyzing the audiences you’re targeting, created using our very latest research conducted across 46 countries. Clear data vizualizations. Trustworthy data. Ready-madecharts.
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This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized services to you, both on this website and through other media. TEAM MORALE & EMPLOYEE RECRUITMENT TRENDS The workforce is shifting in demographics, with millennials making up a greater share. Changes in technology alter the ways in which we work - and the expectations employees have. Discover the strategic insights you need to help reduce hire spend and strengthen team culture, through greater knowledge of trends. Download now. WHAT ARE THE BENEFITS OF 5G NETWORKS? CONSUMER TRENDS5G CONSUMER REPORTSWHAT IS NEEDED FOR 5G5G REPORT PDF5G NEWS ARTICLESMCKINSEY 5G REPORTTHE NEAR FUTURE REPORT 5G Sending and receiving data is a fundamental part of a connected device’s appeal and fuels its real world uses. With the promise of handling data faster - and on many more devices in a location - 5G seems like a gateway to a science fiction future made real. Discover the commercial implications in our consumer report. Download now. GLOBAL STATISTICS ON MOBILE BRANDS AND THE LIKELIHOOD OF What are the key behavioral insights for iPhone and Samsung users? How popular are Samsung, iPhone, Huawei, Xiaomi, Oppo, Sony and LG? What percentage of brand users would consider making a purchase? Which countries show the most risk of brand switching? With 74% saying that their mobile is the most important device to access the internet, make MENTAL HEALTH AND PSYCHOLOGICAL WELLNESS: CONSUMER TRENDSGLOBAL HEALTH AND WELLNESS MARKETHEALTH AND WELLNESS ETFHEALTH AND WELLNESS INDUSTRY STATISTICS1215 GLOBAL HEALTH AND WELLNESSFITNESS AND WELLNESS ARTICLESHEALTH AND FITNESS ETF In a bespoke survey we explore consumer views on mental health issues, social media, and how brands play their part. Explore: Causes of stress and how these differ for men and women. The growth in tracking of screen and app time. The role UK and U.S. consumers would like employers to take. Perceptions on challenges in the mental healthspace.
CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the THANK YOU | GLOBALWEBINDEX Don’t take our word for it. We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions. Case study. WHAT TO KNOW ABOUT ONLINE COMMUNITIES What's the role of the online community, as sharing on social media declines? With online forums providing anonymity and a creative platform, users have a unique set of perceptions and behaviors as a result. How is this unique style of interaction setting the tone for a new era of community, and brand relationships? Find out in our reportin
SAUDI CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Our Saudi Arabia consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of Saudi Arabia consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. GWI - INDUSTRY, MARKET & CONSUMER INSIGHT - CHART OF THE WEEK What it is. Our weekly email brings you the latest insights into trending topics across consumer groups, markets, and industries. Get bite-sized, infinitely useable charts analyzing the audiences you’re targeting, created using our very latest research conducted across 46 countries. Clear data vizualizations. Trustworthy data. Ready-madecharts.
REPORT: THE DIGITAL LIVES OF GLOBAL BUSINESS LEADERS Business leaders comprise 7% of the global online population. Our latest report uncovers what makes this affluent, digitally engagedgroup tick.
CHINESE CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Consumers in China are most likely to be interested in health food and drinks, differing from the global picture of top interests we track. They’re 23% more likely to be interested in 5G as a feature of a new phone, and use mobile payments more than the global average. When it comes to social media, Chinese consumers are more likely than the DOWNLOAD OUR INDEPENDENT AGENCY TOOLKIT In this guide, we combine the latest research with expert opinion to give independent agencies the inside scoop on where to focus in 2019, and what it takes to be more than ‘data-driven’. AFFLUENT CONSUMERS: BUYING PREFERENCES & MARKETING TO Affluent consumers are defined by aspects of their lives related to wealth. We’ve surveyed internet users in over 40 countries, and in this report bring to light the characteristics of the top wealth group in each country. With insight into where they spend time online, what they’re looking for, and their key interests, you can be confident AGENCY STRATEGY: A DATA-DRIVEN CREATIVE BRIEF TEMPLATE Creative briefs should always be robust, but they should also be driven by data. With agencies moving more towards project-based work, getting them right is more crucial than ever. We’ve compiled the ultimate creative brief template, using insight and expertise from over 10 agency creatives. This template allows you to craft creativebriefs
SAUDI CONSUMERS: MARKET INSIGHTS FOR PURCHASING, SOCIAL Our Saudi Arabia consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of Saudi Arabia consumer insights you’ll be able to take your brand further, and align with the needs of your target audience. FUTURE CONSUMER TRENDS IN QUICK SERVICE RESTAURANTS The future of fast food. Download now. The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to. WHAT TO KNOW ABOUT ONLINE COMMUNITIES What's the role of the online community, as sharing on social media declines? With online forums providing anonymity and a creative platform, users have a unique set of perceptions and behaviors as a result. How is this unique style of interaction setting the tone for a new era of community, and brand relationships? Find out in our reportin
EGYPTIAN CONSUMERS: MARKET INSIGHTS ON BUYING, SOCIAL Our Egypt consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them. Download now. In this set of Egypt consumer insights you’ll be able to take your brand further, and align with the needs of yourtarget audience.
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GET CLOSER TO YOUR AUDIENCE. Our survey-led research gives you the answers you need on your target customers. That’s why the world’s biggest brands rely on us to shape their thinking.Book free demo
What makes us different? We give you more detailed insights into your consumers than any otherresearch company.
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TAP INTO THE WORLD'S MOST REVEALING DATA Access rich, insightful data you can rely on for your most important business decisions. Segment your audience groups with pinpoint accuracy to answer your must-know questions.See our data
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> We use GlobalWebIndex for every single pitch.MCCANN WORLDGROUP
> Having used it for a number of years, this is my preferred source > for global audience insight.SONY
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> This data gives our clients the answers that no one else is able to> provide.
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> This data helps us get a unified view of our consumers.BBC
> We use GlobalWebIndex for every single pitch.MCCANN WORLDGROUP
> Having used it for a number of years, this is my preferred source > for global audience insight.SONY
> It covers so many sectors and goes really deep.EUROSPORT
> This data gives our clients the answers that no one else is able to> provide.
BUZZFEED
> This data helps us get a unified view of our consumers.BBC
> We use GlobalWebIndex for every single pitch.MCCANN WORLDGROUP
Don’t take our word for it We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.Case study
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