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INSIDE HYDRAFACIAL'S SUMMER TOUR Hydrafacial has had a busy year. In January, it began a partnership with Murad skin care to offer a special Murad Retinol Booster treatment. It went public via a SPAC merger in March, operating under the name The Beauty Health Company, and followed up with its first earnings report on May 13. Net sales for the first quarter were $47.5 million, a year-over-year increase of 46% from 2020. LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years OFRA COSMETICS FOUNDERS STEP DOWN FOLLOWING HATE SYMBOL Ofra Cosmetics founders step down following hate symbol controversy. by Liz Flora. JUN 04, 2021. Ofra Cosmetics president Ofra Gaito and vp David Gaito announced their resignation from their leadership roles in the company on Monday following an online outcry. The anger was sparked by a recently discovered photo of David Gaito making a hand FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER Fig.1 skin care launches for the ‘skinimalist’ consumer. by Liz Flora. JUN 08, 2021. As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and skin THE RISE OF MISCARRIAGE LEAVE PROMPTS DEBATE AROUND The rise of miscarriage leave prompts debate around pregnancy discrimination. by Marylou Costa. MAY 06, 2021. This story was originally published in Digiday , our sibling publication. Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. NFTS MAKE THEIR WAY TO BEAUTY NFTs make their way to beauty. by Liz Flora. MAY 13, 2021. Since the pandemic hit, Gracie J, the nail artist for the TV show “Claws,” has been adapting her business. Like several other top nail artists, she’s started creating press-on nails with her designs for clients to apply at home. But she’s also getting into something else that INFLUENCER CARLI BYBEL HAS A NEW COLLABORATION WITH IL MAKIAGE On May 20, she is releasing her second collaboration with makeup brand Il Makiage, which is a seven-piece line of celestially-inspired makeup — the full set will be available for $149. (In addition to Bybel’s first collaboration with the brand, she has also worked with BH Cosmetics and Anastasia Beverly Hills on collaborations.) ANOTHER TOMORROW, FASHIONPHILE AND REBAG ARE FINALISTS IN Another Tomorrow, Fashionphile and Rebag are finalists in the 2021 Glossy Fashion Awards. by Glossy Awards. MAY 04, 2021. This year’s Glossy Fashion Awards highlight key stories of growing businesses working tirelessly to reach millennials and Gen Z — critical audiences whose values differ sharply from previous generations. COLGATE TAPS INTO THE 'ORAL BEAUTY' TREND WITH NEW SUB Colgate taps into the ‘oral beauty’ trend with new sub-brand for Gen Zers. Colgate-Palmolive, the 215-year-old CPG company, is going after younger consumers through toothpaste. On March 19, it launched a new Gen-Z oral care brand called Co. by Colgate. It is sold exclusively through Ulta Beauty and the brand’s DTC e-commerce site. WHAT THE NBA'S INFLUENCE ON FASHION SAYS ABOUT MEN'S Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoricrise.
WHAT DOES HYBRID-OFFICE STYLE LOOK LIKE? 1 day ago · A lot has changed for Sarah LaFleur, co-founder of women’s workwear brand M.M.LaFleur, since the pandemic began. She’s been working from home, she became a new mother to three children (one via IVF and two via surrogate, as she told Marie Claire), and her style and size have changed.Now, like many, she’s building an entirely new wardrobe to match her new, post-pandemiclife.
BRANDS' MARKETING BUDGETS ARE INCHING BACK TO PRE-PANDEMIC New data from a June Modern Retail and Glossy survey of brands and retailers found that 90% planned on having their online marketing budgets back to pre-pandemic levels by the end of 2021. Another 6% said their online spends would return by the end of 2022. Put together, it showcases that brands are expecting a post-pandemicrecovery.
IRIS&ROMEO SECURES $2 MILLION IN SEED ROUND TO REACH 23 hours ago · Founded by former Smashbox executive Michele Gough Baril, DTC beauty brand Iris&Romeo secured $2 million in seed round funding. Closed in early April and announced on Monday, the round was funded by BrandProject, which is known for funding DTC and tech startups including Persona, Freshly, Atolla, Peachy and Daily Harvest.This brings the nearly 2-year-old company’s total ESTÉE LAUDER JOINS TIKTOK 1 day ago · Estée Lauder plans to work with TikTok creators, rather than rely on its own in-house operations to achieve this. TikTok video content will be produced by skinfluencers, DermTok, ASMRtists and traditional beauty influencers. Roman said that the brand is specifically looking for “fun” content. AFTER Q1 EARNINGS ANNOUNCEMENT, INDITEX URGED TO CUT TIES Zara parent company Inditex posted earnings this morning for the first quarter of its 2021 fiscal year, showing strong growth. Overall sales grew by 50% in the first quarter from the previous quarter to nearly $6 billion. Much of that growth has come from FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER Fig.1 skin care launches for the ‘skinimalist’ consumer. by Liz Flora. JUN 08, 2021. As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and skin FACTORIES ARE RAISING THEIR MINIMUM ORDER QUANTITIES One of the toughest things about starting a fashion brand is securing a manufacturing partner.Factories often require minimum order quantities to make a new partnership worth their while, so a brand with only enough money to manufacture small runs of initial products will have a hard time finding a factory. BEN BENNETT OF THE CENTER: 'I DISAGREE THAT THE MARKET IS It was Ben Bennett’s first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his time helping to conceive Bath & Body Works that got himhooked on beauty.
THE BEAUTY INDUSTRY HAS A BURGEONING LOVE AFFAIR WITH Colgate-Palmolive sent an oral care experiment to outer-space in early June in what could be considered one small step for man, and one big step for the beauty and personal care industry. The experiment was aboard Space X’s 22nd supply reload mission headed to GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategyEVENTS - GLOSSY
Glossy Future of Fashion Summit. At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups. Miami, FL. Nov 14–16, 2021.BEAUTY ARCHIVES
On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping. by Emma Sandler. Subscribe to Glossy+ for an inside look at how digital and technology are transforming the fashion and beautyindustries.
MAC LAUNCHES RADIANCE FOUNDATION TO APPEAL TO YOUNG AND APR 27, 2021. MAC Cosmetics has rebranded its Studio Face and Body foundation to Studio Radiance. The plan is for Studio Radiance to serve as the first product in a new pillar of MAC products focused on a “radiant” finish. With Studio Radiance, which first relaunched in early April, MAC also expanded its shade range from 13 to 30. MAESA'S SCOTT OSHRY ON WHY RETAIL ISN'T DEAD: 'NEWNESS In 2020, Maesa expects to reach $310 million in revenue. Scott Oshry didn’t get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early ’90s, which solved a basic need through design. Still, as he put it on the GlossyBeauty
GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy WHAT THE NBA'S INFLUENCE ON FASHION SAYS ABOUT MEN'S Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoricrise.
MAC LEANS ON INFLUENCER COLLABORATION MODEL FOR LATEST The new MAC program is launching in tandem with MAC’s Maker lipstick line and takes an international approach to influencer marketing. Each of the beauty influencers will target specific markets: Nyma Tang will focus on the U.S., Patricia Bright WHY REVLON BROUGHT ITS DIGITAL MARKETING AND SALES At Revlon Inc., global e-commerce sales are slowly climbing as the company brings its digital marketing and sales in-house. The move is part of Revlon’s internal restructuring of its digital organization, the goal of which is to produce content (marketing visuals, social media posts and overall campaigns) more affordably and more often, establish better control influencer relationships, and INSIDE DIOR'S FIRST MICRO-INFLUENCER CAMPAIGN Inside Dior’s first micro-influencer campaign. by Jill Manoff. SEP 19, 2017. With luxury brands finally coming around to influencer marketing (73 percent of luxury brands are now utilizing the tactic, according to a 2017 report by Fashion and Beauty Monitor ), Dior is taking a unique approach by going after micro-influencers, who JAPANESE BEAUTY BRAND TATCHA IS FINALLY INVESTING INBEAUTY INFLUENCER DEFINITIONBEAUTY INFLUENCERS OVER 40TOP BEAUTY INFLUENCERSTOP BEAUTY INFLUENCERS ON YOUTUBEYOUTUBE BEAUTY INFLUENCERS After nearly a decade in business, geisha-inspired luxury brand Tatcha Beauty is ready to dip into influencer marketing campaigns. In October 2018, Tatcha released its first test: an unpaid influencer campaign featuring makeup artist-turned-beauty and lifestyle vlogger Claire Marshall, who boasts over 984,000 subscribers on YouTube and 702,000 followers on Instagram.EVENTS - GLOSSY
Glossy Future of Fashion Summit. At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups. Miami, FL. Nov 14–16, 2021.BEAUTY ARCHIVES
On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping. by Emma Sandler. Subscribe to Glossy+ for an inside look at how digital and technology are transforming the fashion and beautyindustries.
MAC LAUNCHES RADIANCE FOUNDATION TO APPEAL TO YOUNG AND APR 27, 2021. MAC Cosmetics has rebranded its Studio Face and Body foundation to Studio Radiance. The plan is for Studio Radiance to serve as the first product in a new pillar of MAC products focused on a “radiant” finish. With Studio Radiance, which first relaunched in early April, MAC also expanded its shade range from 13 to 30. MAESA'S SCOTT OSHRY ON WHY RETAIL ISN'T DEAD: 'NEWNESS In 2020, Maesa expects to reach $310 million in revenue. Scott Oshry didn’t get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early ’90s, which solved a basic need through design. Still, as he put it on the GlossyBeauty
GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy WHAT THE NBA'S INFLUENCE ON FASHION SAYS ABOUT MEN'S Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoricrise.
MAC LEANS ON INFLUENCER COLLABORATION MODEL FOR LATEST The new MAC program is launching in tandem with MAC’s Maker lipstick line and takes an international approach to influencer marketing. Each of the beauty influencers will target specific markets: Nyma Tang will focus on the U.S., Patricia Bright WHY REVLON BROUGHT ITS DIGITAL MARKETING AND SALES At Revlon Inc., global e-commerce sales are slowly climbing as the company brings its digital marketing and sales in-house. The move is part of Revlon’s internal restructuring of its digital organization, the goal of which is to produce content (marketing visuals, social media posts and overall campaigns) more affordably and more often, establish better control influencer relationships, and INSIDE DIOR'S FIRST MICRO-INFLUENCER CAMPAIGN Inside Dior’s first micro-influencer campaign. by Jill Manoff. SEP 19, 2017. With luxury brands finally coming around to influencer marketing (73 percent of luxury brands are now utilizing the tactic, according to a 2017 report by Fashion and Beauty Monitor ), Dior is taking a unique approach by going after micro-influencers, who JAPANESE BEAUTY BRAND TATCHA IS FINALLY INVESTING INBEAUTY INFLUENCER DEFINITIONBEAUTY INFLUENCERS OVER 40TOP BEAUTY INFLUENCERSTOP BEAUTY INFLUENCERS ON YOUTUBEYOUTUBE BEAUTY INFLUENCERS After nearly a decade in business, geisha-inspired luxury brand Tatcha Beauty is ready to dip into influencer marketing campaigns. In October 2018, Tatcha released its first test: an unpaid influencer campaign featuring makeup artist-turned-beauty and lifestyle vlogger Claire Marshall, who boasts over 984,000 subscribers on YouTube and 702,000 followers on Instagram.EVENTS - GLOSSY
Glossy Future of Fashion Summit. At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups. Miami, FL. Nov 14–16, 2021.BEAUTY ARCHIVES
On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping. by Emma Sandler. Subscribe to Glossy+ for an inside look at how digital and technology are transforming the fashion and beautyindustries.
GLOSSY RESEARCH: BRANDS' MARKETING BUDGETS ARE INCHING 5 hours ago · Retailers and brands are experiencing a marketing rebound. New data from a June Modern Retail and Glossy survey of brands and retailers found that 90% planned on having their online marketing budgets back to pre-pandemic levels by the end of 2021.Another 6%
THE INFLUENCER TRIP IS BACK (SORT OF) 1 day ago · Before the pandemic hit, influencer couple Leo Chan and Alicia Mara were living the dream, jet setting to a new destination each month for brand events. After nearly a year and a half of staying put in New York, they finally embarked on their first brand trip last month — as the only two 'MORE CREATIVE': WHY TOO FACED IS LETTING INFLUENCERS 5 hours ago · For the last year, Too Faced leaned on influencers to help produce campaign photoshoots, adding a new dimension to its larger partnership strategy. Before Covid-19, Too Faced, like many other beauty brands, developed a photoshoot based on a campaign idea, and hired models, makeup artists, hair WHY LUXURY BRANDS ARE DOUBLING DOWN ON ROBLOX 1 day ago · Gucci made a splash in May when a virtual Gucci bag sold in the video game ecosystem Roblox for $4,115, more than the tangible purse, which retails for $3,400. It’s easy to see why the luxury brand is doubling down on Roblox experiences. NEW FEATURES ON INSTAGRAM, PINTEREST AND TIKTOK HEAT UP 1 day ago · On Monday, Instagram rolled out some changes to how brands and influencers interact that will make it easier for both to do business in a more organized way, said a rep from the platform. There are two big changes. First, influencers can tag up to two brands in sponsored content post. They can then FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER 5 hours ago · As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and INSIDE HYDRAFACIAL'S SUMMER TOUR 1 day ago · Hydrafacial has had a busy year. In January, it began a partnership with Murad skin care to offer a special Murad Retinol Booster treatment. It went public via a SPAC merger in March, operating under the name The Beauty Health Company, and followed up with its first earnings report on May 13. Net sales for the first quarter were $47.5 million, a year-over-year increase of 46% from2020.
SEPHORA EXPANDS ITS INFLUENCER BRANDS WITH JESS HUNT'S 5 hours ago · For as many brands as Sephora carries — and as many influencer brands that exist today — it’s surprising that just a few influencer-founded brands are carried at the beauty retailer. A new addition, however, is joining the ranks today. Refy Beauty is the creation of influencer Jess Hunt, (1.4close dialog
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'MODEL HUSBANDS' ARE FASHION BRANDS' NEW SECRET WEAPON When U.K. brand Boden began working on its next lookbook, it was clear that getting models out to a studio for a photoshoot wouldn’t be possible. On the other hand, sending product to models, with fingers crossed that they'd shoot images worth featuring, was high-risk. Instead, Boden sought out model Julia Vanos and her boyfriend, photographerby Danny Parisi
'MORE PIVOTS IN 8 WEEKS THAN IN THE 8 YEARS PRIOR': WORKWEAR BRANDS ARE REWRITING THEIR PLAYBOOKS WHY RESALE COMPANIES CONTINUE TO ATTRACT INVESTORS DOES 'BUSINESS COMFORTABLE' HAVE STAYING POWER?BEAUTY
E.L.F.’S TIKTOK STRATEGY: MAKE VIRAL SONGS THAT SLAP After creating one of the most viral brand campaigns in TikTok history last year, E.l.f is doubling down on its music-driven strategy.by Liz Flora
MEN'S GROOMING SALES PICK UP MOMENTUM 'MORE EFFICIENT THAN BEFORE': DTC STARTUPS ARE RETHINKING THE ROLE OFTHE OFFICE
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‘MORE EFFICIENT THAN BEFORE’: DTC STARTUPS ARE RETHINKING THEROLE OF THE OFFICE
Now that companies have roughly two months of working remotely under their belts, all CEOs are grappling with if, and when, they should call employees back to the office. Many CEOs are trying to figure out exactly what that will look like. For some, it may mean getting a smaller space. For others, scrapping offices altogether.by Anna Hensel
HOW IRIS NOVA IS MANAGING REOPENING BRICK AND MORTAR BRANDS ARE PIVOTING TO OFFERING AT-HOME OFFICE PERKS AFTER A CORONAVIRUS BOOST, SUBSCRIPTION STARTUPS ARE FOCUSING ONRETENTION
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