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THE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. WHAT WE DO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Social, creative & strategy. An in-house team of dedicated social strategists, alongside our team of research and insight specialists, work to draw real consumer insights to form the basis of our creative ideas and strategies for each of our clients. ORIGINALS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. POKEMON CARDS ARE WORTH MORE THAN DIAMONDS: AN INVESTIGATION. Having spent a week talking to everyone from experts like Randolph to the average Joe on the street about Pokemon cards, here’s our investigation report on how Pokemon cards are taking over and have become more valuable than diamonds, gold or platinum. DELL - THE GOAT AGENCY In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local CAREERS - THE GOAT AGENCY We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich and FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. MARS - SPRINGBAKE - THE GOAT AGENCY Mars challenged Goat to create an Easter-focussed campaign that drove fun, excitement and engagement with the brand. Using Influencers, we ran a three-week campaign focusing on raising awareness of the #SpringbakeShowdown, and subsequently increasing participants in the Easter competition.. The campaign was centred around ‘Expectationversus Reality’.
MERCARI - THE GOAT AGENCY We have been the influencer agency of record for Mercari in the US market since 2017. A household name in Japan, Mercari is one of the fastest growing ecommerce marketplaces in the world. As a mobile-first product, and with a key focus on growth, our main focus has been to deliver and maintain a low cost per install and cost per acquisition. FORMULA E - THE GOAT AGENCY We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series.THE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. WHAT WE DO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Social, creative & strategy. An in-house team of dedicated social strategists, alongside our team of research and insight specialists, work to draw real consumer insights to form the basis of our creative ideas and strategies for each of our clients. ORIGINALS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. POKEMON CARDS ARE WORTH MORE THAN DIAMONDS: AN INVESTIGATION. Having spent a week talking to everyone from experts like Randolph to the average Joe on the street about Pokemon cards, here’s our investigation report on how Pokemon cards are taking over and have become more valuable than diamonds, gold or platinum. DELL - THE GOAT AGENCY In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local CAREERS - THE GOAT AGENCY We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich and FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. MARS - SPRINGBAKE - THE GOAT AGENCY Mars challenged Goat to create an Easter-focussed campaign that drove fun, excitement and engagement with the brand. Using Influencers, we ran a three-week campaign focusing on raising awareness of the #SpringbakeShowdown, and subsequently increasing participants in the Easter competition.. The campaign was centred around ‘Expectationversus Reality’.
MERCARI - THE GOAT AGENCY We have been the influencer agency of record for Mercari in the US market since 2017. A household name in Japan, Mercari is one of the fastest growing ecommerce marketplaces in the world. As a mobile-first product, and with a key focus on growth, our main focus has been to deliver and maintain a low cost per install and cost per acquisition. FORMULA E - THE GOAT AGENCY We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series. ORIGINALS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. POKEMON CARDS ARE WORTH MORE THAN DIAMONDS: AN INVESTIGATION. Having spent a week talking to everyone from experts like Randolph to the average Joe on the street about Pokemon cards, here’s our investigation report on how Pokemon cards are taking over and have become more valuable than diamonds, gold or platinum.PROCUREMENT
Over the past six years, we’ve worked with, retained and scaled some of the biggest brands in the world, delivering best in class social and influencer campaigns in over 70 countries and 28 languages. Through this experience, we understand how to work with procurement teams to deliver a strategy that is suitable to brands at all stages in their digital transformations. POKERSTARS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In light of the global pandemic, PokerStars were forced to shelve physical event plans throughout 2020 and 2021, resulting in a required shift to increased digital output. FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. BELMOND - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Belmond challenged Goat to increase awareness of their luxury accommodation, train services and river cruises in destinations across the globe, whilst driving audiences to the Belmond Instagram account and gaining them loyal followers. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed.STARLING BANK
Global social media marketing agency Powered by influencers. At the beginning of 2020, Starling approached Goat with the task to create a multi-channel ambassador programme to drive social conversation and brand consideration that focussed on both their personal and businessaccounts.
OLAY - THE GOAT AGENCY For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns. Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops. FORMULA E - THE GOAT AGENCY We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series.BEEFEATER PINK
We have been working with Pernod-Ricard since 2016, delivering campaigns for Absolut, Malibu, Jameson, Chivas etc. This particular campaign for Beefeater, toTHE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. WHAT WE DO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Social, creative & strategy. An in-house team of dedicated social strategists, alongside our team of research and insight specialists, work to draw real consumer insights to form the basis of our creative ideas and strategies for each of our clients. OUR WORK - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. DELL - THE GOAT AGENCY In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich andWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. UBER EATS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason for gifting and sending a coffee to a special person last Christmas.. We created a strategy that drove these key performance indicators through a promotional discount code, as well as using OLAY - THE GOAT AGENCY For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns. Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops.THE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. WHAT WE DO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Social, creative & strategy. An in-house team of dedicated social strategists, alongside our team of research and insight specialists, work to draw real consumer insights to form the basis of our creative ideas and strategies for each of our clients. OUR WORK - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. DELL - THE GOAT AGENCY In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich andWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. UBER EATS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason for gifting and sending a coffee to a special person last Christmas.. We created a strategy that drove these key performance indicators through a promotional discount code, as well as using OLAY - THE GOAT AGENCY For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns. Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops. ORIGINALS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. POKEMON CARDS ARE WORTH MORE THAN DIAMONDS: AN INVESTIGATION. Having spent a week talking to everyone from experts like Randolph to the average Joe on the street about Pokemon cards, here’s our investigation report on how Pokemon cards are taking over and have become more valuable than diamonds, gold or platinum. HOME - THE GOAT AGENCY We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. CAREERS - THE GOAT AGENCY We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. POKERSTARS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In light of the global pandemic, PokerStars were forced to shelve physical event plans throughout 2020 and 2021, resulting in a required shift to increased digital output. UEFA - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat was tasked to activate large scale influencers to bring a higher viewership to the Europa League, in a bid to change perception of the competition.. We devised a strategy in which we created a multi-episodic video series that involved sending influencers, who were connected to football but not necessarily fans of the EuropaWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. AUDI - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.. We devised a strategy that activated nine influencers to promote the Q Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. FORMULA E - THE GOAT AGENCY We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series. LIPTON - THE GOAT AGENCY As a key sponsor of Peace One Day, Lipton tasked Goat to create a campaign centred around the day to demonstrate that quality connections come from sincere human interaction – and what better way to do this than over a glass of iced tea!. We worked with influencers on Instagram Posts and Stories across France, the UK, Saudi Arabia and Australia, to show how they make peace in their livesTHE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. WHAT WE DO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Social, creative & strategy. An in-house team of dedicated social strategists, alongside our team of research and insight specialists, work to draw real consumer insights to form the basis of our creative ideas and strategies for each of our clients. OUR WORK - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. DELL - THE GOAT AGENCY In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich andWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. UBER EATS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason for gifting and sending a coffee to a special person last Christmas.. We created a strategy that drove these key performance indicators through a promotional discount code, as well as using OLAY - THE GOAT AGENCY For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns. Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops.THE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. WHAT WE DO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Social, creative & strategy. An in-house team of dedicated social strategists, alongside our team of research and insight specialists, work to draw real consumer insights to form the basis of our creative ideas and strategies for each of our clients. OUR WORK - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. DELL - THE GOAT AGENCY In early 2020 we were appointed the influencer agency of record for Dell, working across multiple business units including Consumer and Small Business. Initially awarded the work in the US we now deliver all influencer activity for Dell across a variety of global markets including the UK, France and Germany. These campaigns require a detailed understanding of market maturity as well as local ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich andWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. UBER EATS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason for gifting and sending a coffee to a special person last Christmas.. We created a strategy that drove these key performance indicators through a promotional discount code, as well as using OLAY - THE GOAT AGENCY For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns. Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops. ORIGINALS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. POKEMON CARDS ARE WORTH MORE THAN DIAMONDS: AN INVESTIGATION. Having spent a week talking to everyone from experts like Randolph to the average Joe on the street about Pokemon cards, here’s our investigation report on how Pokemon cards are taking over and have become more valuable than diamonds, gold or platinum. HOME - THE GOAT AGENCY We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. CAREERS - THE GOAT AGENCY We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. POKERSTARS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In light of the global pandemic, PokerStars were forced to shelve physical event plans throughout 2020 and 2021, resulting in a required shift to increased digital output. UEFA - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat was tasked to activate large scale influencers to bring a higher viewership to the Europa League, in a bid to change perception of the competition.. We devised a strategy in which we created a multi-episodic video series that involved sending influencers, who were connected to football but not necessarily fans of the EuropaWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. AUDI - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.. We devised a strategy that activated nine influencers to promote the Q Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. FORMULA E - THE GOAT AGENCY We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series. LIPTON - THE GOAT AGENCY As a key sponsor of Peace One Day, Lipton tasked Goat to create a campaign centred around the day to demonstrate that quality connections come from sincere human interaction – and what better way to do this than over a glass of iced tea!. We worked with influencers on Instagram Posts and Stories across France, the UK, Saudi Arabia and Australia, to show how they make peace in their livesTHE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. OUR STORY - THE GOAT AGENCY HOW IT STARTED. Goat founders, Arron, Nick and Harry met while founding and working ‘brand side’ for a social media platform in 2012. They discovered the power of influencers in driving ROI through acquisition whilst growing the platform to 2,500,000 users between2012 and 2015.
READLY - THE GOAT AGENCY Readly tasked Goat to drive traffic and sign-ups through a paid social campaign. We selected influencers from multiple different verticals, such as lifestyle, interiors and food, to reflect the variety of magazines available on Readly. ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich and AUDI - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.. We devised a strategy that activated nine influencers to promote the Q Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. UBER EATS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason for gifting and sending a coffee to a special person last Christmas.. We created a strategy that drove these key performance indicators through a promotional discount code, as well as usingWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. THINX - THE GOAT AGENCY Global social media marketing agency Powered by influencers. THINX make period-proof underwear, very well. As a fast growing. market leading brand in the female wellness space, Thinx was looking for a partner in the US who could help develop and bring their brand voiceto
FORMULA E - THE GOAT AGENCY We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series.THE GOAT AGENCY
We’re a global social media marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content and laser-sharp paid media targeting. OUR STORY - THE GOAT AGENCY HOW IT STARTED. Goat founders, Arron, Nick and Harry met while founding and working ‘brand side’ for a social media platform in 2012. They discovered the power of influencers in driving ROI through acquisition whilst growing the platform to 2,500,000 users between2012 and 2015.
READLY - THE GOAT AGENCY Readly tasked Goat to drive traffic and sign-ups through a paid social campaign. We selected influencers from multiple different verticals, such as lifestyle, interiors and food, to reflect the variety of magazines available on Readly. ZAXBYS - THE GOAT AGENCY Zaxbys is an American fast food chain with over 900 locations. In September 2020 we won a competitive process to launch the new Zaxbys Signature Chicken Sandwich and AUDI - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were challenged by Audi to increase awareness, desirability and test drive numbers of their Q range SUVs.. We devised a strategy that activated nine influencers to promote the Q Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. UBER EATS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. We were tasked to raise awareness of Starbucks delivery through the Uber Eats app and to drive conversations around their #RedCupReason for gifting and sending a coffee to a special person last Christmas.. We created a strategy that drove these key performance indicators through a promotional discount code, as well as usingWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. ORIGINALS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. POKEMON CARDS ARE WORTH MORE THAN DIAMONDS: AN INVESTIGATION. Having spent a week talking to everyone from experts like Randolph to the average Joe on the street about Pokemon cards, here’s our investigation report on how Pokemon cards are taking over and have become more valuable than diamonds, gold or platinum. ISKO - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked by ISKO to grow their Instagram following to 100k, whilst consulting them on the types of content and messaging they should be publishing on the their Instagram feed. BELMOND - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Belmond challenged Goat to increase awareness of their luxury accommodation, train services and river cruises in destinations across the globe, whilst driving audiences to the Belmond Instagram account and gaining them loyal followers. POKERSTARS - THE GOAT AGENCY Global social media marketing agency Powered by influencers. In light of the global pandemic, PokerStars were forced to shelve physical event plans throughout 2020 and 2021, resulting in a required shift to increased digital output. GROSVENOR - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Onboarded as Grosvenor’s social agency to lead the rebrand and relaunch of the social channels associated to the reformed Grosvenor Sportsbook, Goat were tasked with completing an audit of existing channels, highlighting areas for improvements and then creating and implementing a social media strategy that would improveWORLD REMIT
Global social media marketing agency Powered by influencers. Tasked with increasing awareness of World Remit’s offering among migrant communities from a number of key territories, Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram. FIREBALL - THE GOAT AGENCY Global social media marketing agency Powered by influencers. As a brand with deep roots in American Millennial/Genz party culture, Fireball Whiskey was looking for a partner who’s team not only understands their longstanding tradition, but who is representative of the consumers they are trying to reach. MERCARI - THE GOAT AGENCY We have been the influencer agency of record for Mercari in the US market since 2017. A household name in Japan, Mercari is one of the fastest growing ecommerce marketplaces in the world. As a mobile-first product, and with a key focus on growth, our main focus has been to deliver and maintain a low cost per install and cost per acquisition. OLAY - THE GOAT AGENCY For the past 22 months, Goat has been tasked by Olay to run their influencer and social campaigns. Across these campaigns, we have set up new product launches, Key Opinion Leader campaigns, social management of both Malaysia and Singapore’s Instagram accounts, live streams, competitions, video production, paid media, product seeding, events and workshops. HEINZ - THE GOAT AGENCY Global social media marketing agency Powered by influencers. Goat were tasked with distributing the Heinz Seriously Good Mayonnaise video asset which had been produced by the brand’s creative agency.. Influencers across parenting, food and comedy verticals were onboarded, as well as a selection of viral publishers with significantly greater reach.Skip to content
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* CONTACT US CONTACT US GLOBAL SOCIAL MEDIA & INFLUENCER MARKETING AGENCY THE WORLD HAS CHANGED PEOPLE'S HABITS HAVE CHANGED BUT, ADVERTISERS HAVEN'T Thinkbox, Global Web Index 2019 _SO_, WHAT IS THE BEST WAY TO ENGAGE CONSUMERS ON SOCIAL?INFLUENCER
_ NOUN._
A PERSON OR PAGE with a large, engaged social following, that you will ONLY KNOW IF YOU FOLLOW THEM IF YOU ARE AWARE OF THAT PERSON AND DO NOT FOLLOW THEM, THEY ARE ACELEBRITY
_EVERY_ INFLUENCER HOLDS THEIR OWN NICHE AUDIENCE REGARDLESS OF SCALE. THIS GIVES BRANDS THE OPPORTUNITY TO REACH SEGMENTED CONSUMER GROUPS THROUGH THE ULTIMATE PEER RECOMMENDATION _BUT,_ THERE’S A PROBLEM…80%
OF INFLUENCERS
_DON’T_ WORK…
SO, HOW DO YOU KNOW WHICH ONES DO?THE GOAT CRM
The founders of Goat have tracked every post meaning we have…7 YEARS
PERFORMANCE
DATA
1,000+
CAMPAIGNS
DELIVERED
70,000+
INFLUENCERS
USED/VETTED
450,000+
TRACKED
POSTS
THIS MEANS WE UNDERSTAND THE TRUE VALUE OF INFLUENCERSVANITY METRICS
INFLUENCER A
INFLUENCER B
INFLUENCER C
FOLLOWERS
1,000,000
1,000,000
1,000,000
AVERAGE VIEWS
500,000
300,000
250,000
ENGAGEMENT RATE
10%
10%
10%
PERFORMANCE DATA
CLICKS
20,000
5,000
100,000
CONVERSION RATE
15%
15%
20%
APS DOWNLOADS
3,000
750
20,000
OUR DATA MEANS WE KNOW WHAT WORKS, WHAT DOESN’T AND THE TRUE VALUEOF AN INFLUENCER
THE GOAT CRM IN ACTION INFLUENCER FIRST WORKS THE WORLD’S FIRST NEUROSCIENCE STUDY ON INFLUENCER MARKETING FOUND THAT COMPARED TO TV, INFLUENCER MARKETING IS:277%
MORE EMOTIONALLY INTENSE87%
MORE MEMORABLE
CONSUMERS EXPOSED TO AN INFLUENCER AD BEFORE A TV, FACEBOOK OR YOUTUBE AD FROM THE SAME CAMPAIGN ARE:58%
MORE LIKELY TO FEEL POSITIVE TOWARDS THE SECOND AD47%
MORE LIKE TO
REMEMBER THE SECOND AD_Whalar, 2019_
PEER TO PEER RECOMMENDATIONS _HAVE ALWAYS BEEN__ _THE MOST POWERFUL FORM OF MARKETING Social media has CHANGED THE SCALE of these recommendations WE ARE A GLOBAL SOCIAL MEDIA AGENCY DRIVEN BY INFLUENCERS INFLUENCERS ARE AT THE HEART OF SOCIAL, AND ALL CHANNELS NEED SOCIAL WE ARE MORE THAN JUST DATA We are STRATEGIC SPECIALISTS who truly understand the EVER EVOLVING SCIENCE BEHIND SOCIAL. We deliver CULTURALLY CREATIVE campaigns that DRIVE REAL BUSINESS VALUE for our clients100+
SOCIAL NATIVES
WHO ARE DRIVEN BY ALL THINGS SOCIAL24HR
GLOBAL CAMPAIGNS
DELIVERED FROM
3
INTERNATIONAL OFFICESLEARNINGS FROM
1,000+
CAMPAIGNS
THAT ARE
EXPERTLY OPTIMISED TO ACHIEVED MEASURABLE RESULTS WE UNDERSTAND HOW TO GET BUSINESS RESULTS FROM SOCIAL Goat's SOCIAL-FIRST, FULL SERVICE ADVERTISING proposition goes beyond just influence advertising and includes: WE USE STRATEGIC DISTRIBUTION, SUPPORTED BY PAID MEDIA, TO REACH THE RIGHT AUDIENCES AND ACHIEVE MEASURABLE RESULTS_START_
THE STRATEGY,
WITH SOCIAL
DON'T GET LEFT BEHIND DON'T JUST TAKE IT FROM US BRANDS THAT DO IT _RIGHT_ _“75% of our investment is now in social media influencers and they’re revealing to be highly productive” _-Fabrizio Freda, CEO Estée Lauder spent over $900 million on influencer marketing in 2017solely in the US
_Every single person is an influencer, no matter how many followersthey have
on social media”
_-Emily Weiss, CEO
Valued at $1.2 BILLION, Glossier used Instagram to launch the brand and with the right social strategy had 13k followers BEFORE LAUNCHINGANY PRODUCTS
Valued to be WORTH OVER £100M, Gymshark started using influencers in 2012 as their only marketing channel, after seeing the Gymshark Athlete Community, using fitness influencers to exclusively wear the brand and using the content across all of their marketing channelsLET’S TALK
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