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GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. OUR TOP CONTENT MARKETING ARTICLES 2021 HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVES The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. WHY MARKETING AND SALES DON'T GET ALONG It required sales to constantly give feedback to marketing about what’s working and what’s not working. It forced the two teams to become friends and talk with each other instead of being at odds with each other. And when sales and marketing collaborate, it can lead to great things (20%+ y/y growth). GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content.GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. OUR TOP CONTENT MARKETING ARTICLES 2021 HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVES The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. WHY MARKETING AND SALES DON'T GET ALONG It required sales to constantly give feedback to marketing about what’s working and what’s not working. It forced the two teams to become friends and talk with each other instead of being at odds with each other. And when sales and marketing collaborate, it can lead to great things (20%+ y/y growth).GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. CONTENT MARKETING AGENCY ROI and Pricing. Here is why we think many companies will benefit by choosing Grow and Convert as their content marketing agency: Less Expensive: All in cost (including benefits, etc.) for an FTE in content marketing is higher than what our agency charges. We do the customer research to identify your target audience to attract, content SCALING SEO TRAFFIC FROM 920 TO 14,577 SESSIONS IN 6 MONTHS Since that tweet on September 23, 2020, results have continued to climb. Circuit’s conversions have increased 313% (from 59 to 244 trial signups) and organic traffic has increased 1484% (from 920 to 14,577 sessions) in a ~6 month period ending Mar, 31, 2021. Those large percentage increases are mostly a function of starting withsmall numbers.
HOW TO HIRE FREELANCE BLOG WRITERS (W/ TEMPLATES AND EXAMPLES) Hire a team of freelance writers. Find them by posting a job posting to a job board and evaluate them using the process that I’ve outlined above. Pay them between $150-250 per post and focus on building a long-term relationships with them. Onboarding Writers CUSTOMER-CONTENT FIT: PRODUCING CONTENT THAT ATTRACTS Step 1 to Achieving Content-Customer Fit: Extensive Customer Research. Steve Blank, one of the “product-market fit” gurus according to Wikipedia has this famous line: Get out of the building. He means startup founders need to start by talking to customers, a BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
YOU'RE ALMOST DONE... Thanks for (almost) signing up! The reason we say “almost” is because we need you to confirm that the email you gave is yours. We just sent you an email, so check your inbox and click the button in that email. Note: You can hit the back button to continue reading exactly where you left off. SLIDESHARE: HOW I GOT 2,000,000 VIEWS (PRESENTATION EXAMPLES) SlideShare works slightly differently vis-a-vis other social networks. It gets plenty of organic traffic on its own because of its high authority (top 150+ sites in the world) on search and the nature of the content is highly shareable. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content.GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. OUR TOP CONTENT MARKETING ARTICLES 2021 CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for CUSTOMER-CONTENT FIT: PRODUCING CONTENT THAT ATTRACTS Step 1 to Achieving Content-Customer Fit: Extensive Customer Research. Steve Blank, one of the “product-market fit” gurus according to Wikipedia has this famous line: Get out of the building. He means startup founders need to start by talking to customers, a SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. SONGWRITER ACCIDENTALLY DOES INFLUENCER MARKETING Earlier this week, I saw this story on Facebook: The story detailed how aspiring singer and songwriter Evan Blum, perfectly executed an influencer marketing strategy to drive 40,000 views to his Youtube video overnight. I immediately saw parallels to influencer and PR marketing strategies for companies that I’d read about before. WHY MARKETING AND SALES DON'T GET ALONG It required sales to constantly give feedback to marketing about what’s working and what’s not working. It forced the two teams to become friends and talk with each other instead of being at odds with each other. And when sales and marketing collaborate, it can lead to great things (20%+ y/y growth). GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content.GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. OUR TOP CONTENT MARKETING ARTICLES 2021 CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for CUSTOMER-CONTENT FIT: PRODUCING CONTENT THAT ATTRACTS Step 1 to Achieving Content-Customer Fit: Extensive Customer Research. Steve Blank, one of the “product-market fit” gurus according to Wikipedia has this famous line: Get out of the building. He means startup founders need to start by talking to customers, a SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. SONGWRITER ACCIDENTALLY DOES INFLUENCER MARKETING Earlier this week, I saw this story on Facebook: The story detailed how aspiring singer and songwriter Evan Blum, perfectly executed an influencer marketing strategy to drive 40,000 views to his Youtube video overnight. I immediately saw parallels to influencer and PR marketing strategies for companies that I’d read about before. WHY MARKETING AND SALES DON'T GET ALONG It required sales to constantly give feedback to marketing about what’s working and what’s not working. It forced the two teams to become friends and talk with each other instead of being at odds with each other. And when sales and marketing collaborate, it can lead to great things (20%+ y/y growth).GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. CONTENT MARKETING AGENCY ROI and Pricing. Here is why we think many companies will benefit by choosing Grow and Convert as their content marketing agency: Less Expensive: All in cost (including benefits, etc.) for an FTE in content marketing is higher than what our agency charges. We do the customer research to identify your target audience to attract, content SCALING SEO TRAFFIC FROM 920 TO 14,577 SESSIONS IN 6 MONTHS Since that tweet on September 23, 2020, results have continued to climb. Circuit’s conversions have increased 313% (from 59 to 244 trial signups) and organic traffic has increased 1484% (from 920 to 14,577 sessions) in a ~6 month period ending Mar, 31, 2021. Those large percentage increases are mostly a function of starting withsmall numbers.
BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics HOW TO HIRE FREELANCE BLOG WRITERS (W/ TEMPLATES AND EXAMPLES) Hire a team of freelance writers. Find them by posting a job posting to a job board and evaluate them using the process that I’ve outlined above. Pay them between $150-250 per post and focus on building a long-term relationships with them. Onboarding Writers REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
YOU'RE ALMOST DONE... Thanks for (almost) signing up! The reason we say “almost” is because we need you to confirm that the email you gave is yours. We just sent you an email, so check your inbox and click the button in that email. Note: You can hit the back button to continue reading exactly where you left off. WHY MARKETING HAS BECOME THE HARDEST POSITION TO HIRE FOR While most people might think that engineering roles are the hardest to fill, I think marketing roles have become even harder to hire for. You can give software developers a coding test to tell whether they’re good or not. But hiring for marketing is a little more ambiguous. Education, resumes and even past performance have becomebad
SLIDESHARE: HOW I GOT 2,000,000 VIEWS (PRESENTATION EXAMPLES) SlideShare works slightly differently vis-a-vis other social networks. It gets plenty of organic traffic on its own because of its high authority (top 150+ sites in the world) on search and the nature of the content is highly shareable. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. OUR TOP CONTENT MARKETING ARTICLES 2021 CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVES The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SONGWRITER ACCIDENTALLY DOES INFLUENCER MARKETING Earlier this week, I saw this story on Facebook: The story detailed how aspiring singer and songwriter Evan Blum, perfectly executed an influencer marketing strategy to drive 40,000 views to his Youtube video overnight. I immediately saw parallels to influencer and PR marketing strategies for companies that I’d read about before. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. OUR TOP CONTENT MARKETING ARTICLES 2021 CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVES The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SONGWRITER ACCIDENTALLY DOES INFLUENCER MARKETING Earlier this week, I saw this story on Facebook: The story detailed how aspiring singer and songwriter Evan Blum, perfectly executed an influencer marketing strategy to drive 40,000 views to his Youtube video overnight. I immediately saw parallels to influencer and PR marketing strategies for companies that I’d read about before.GROW AND CONVERT
Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. CONTENT MARKETING AGENCY ROI and Pricing. Here is why we think many companies will benefit by choosing Grow and Convert as their content marketing agency: Less Expensive: All in cost (including benefits, etc.) for an FTE in content marketing is higher than what our agency charges. We do the customer research to identify your target audience to attract, content WHY WE SET OUT TO BUILD THE BEST Why We Set Out to Build the Best Content Marketing Agency. When we initially started Grow and Convert, we had no intention of turning it into a content marketing agency. In fact, we specifically did not want to start an agency. We wanted to sell products and training. So we wrote and wrote about content marketing strategy, content creation POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for CONTENT DISTRIBUTION STRATEGY: WHY WE'RE DOUBLING DOWN ON When we launch a new campaign, the costs per landing page view (which is the main thing we optimize for on cold audience campaigns and lookalike campaigns) is typically anywhere from $.60 to $1.00+. After running through steps 1-3 above, we’re usually able to GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. POSITIONING CASE STUDY: HOW WE CREATED A PREMIUM CONTENT The lesson here is that price is a function of your perceived value. We decided that we were going to try to create a better service than any other agency provided (the results-focused vs. deliverable focused) and charge competitive prices to their alternative options.This is why we’ve rarely had pushback on our price (now $10k because we provide additional services that we didn’t provide REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. WHY MARKETING HAS BECOME THE HARDEST POSITION TO HIRE FOR While most people might think that engineering roles are the hardest to fill, I think marketing roles have become even harder to hire for. You can give software developers a coding test to tell whether they’re good or not. But hiring for marketing is a little more ambiguous. Education, resumes and even past performance have becomebad
GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics BUSINESS WRITING ROLE About our business writing role: We’re looking for writers who have experience writing non-beginner, advanced level content, on any topic (because this raw talent and experience is more important for us than domain expertise, which can be picked up quickly). You have portfolio pieces that show you have experience discussing and dissecting CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVESCONTENT DRIVEN MARKETINGCONTENT DRIVEN WEBSITEDATA DRIVEN CONTENTDATA DRIVEN CONTENT MARKETINGIMPORTANCE OF EMPLOYEE DRIVEN CONTENTUSER DRIVEN CONTENT The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OFBEST CONTENT MARKETING SITESCONTENT MARKETING COMPANIESSAAS MARKETING PLANSAAS MARKETING STRATEGYSAAS PRODUCT MARKETING If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics BUSINESS WRITING ROLE About our business writing role: We’re looking for writers who have experience writing non-beginner, advanced level content, on any topic (because this raw talent and experience is more important for us than domain expertise, which can be picked up quickly). You have portfolio pieces that show you have experience discussing and dissecting CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVESCONTENT DRIVEN MARKETINGCONTENT DRIVEN WEBSITEDATA DRIVEN CONTENTDATA DRIVEN CONTENT MARKETINGIMPORTANCE OF EMPLOYEE DRIVEN CONTENTUSER DRIVEN CONTENT The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OFBEST CONTENT MARKETING SITESCONTENT MARKETING COMPANIESSAAS MARKETING PLANSAAS MARKETING STRATEGYSAAS PRODUCT MARKETING If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. ABOUT - GROW AND CONVERT Why we started our content marketing agency. In 2015, I joined the company ThinkApps as the first marketing hire and fourth employee, and was tasked with growing the business. After doing some research on the industry, I realized that there was a huge opportunity to grow the business with content marketing being that no other software development company was doing a great job at it. CONTENT MARKETING AGENCY ROI and Pricing. Here is why we think many companies will benefit by choosing Grow and Convert as their content marketing agency: Less Expensive: All in cost (including benefits, etc.) for an FTE in content marketing is higher than what our agency charges. We do the customer research to identify your target audience to attract, content OUR TOP CONTENT MARKETING ARTICLES 2021 Top Content Marketing Articles 2021. Grow and Convert has a four step content marketing process that we use for ourselves and for every client we work with. The four steps are user research, content strategy, content promotion and conversion optimization. Below you’ll find our top content marketing articles BECOME A TOP CONTENT MARKETER: OUR COURSE AND COMMUNITY Grow and Convert Members (G&C Members) is our private community that has two parts: A Detailed Content Marketing Course that teaches our content marketing process; A Private Community of like-minded, smart marketers, founders, agency owners and entrepreneurs that discuss and share strategies, and where we (Benji and Devesh) do live video Q&As with members and special guests. WHY WE SET OUT TO BUILD THE BEST Why We Set Out to Build the Best Content Marketing Agency. When we initially started Grow and Convert, we had no intention of turning it into a content marketing agency. In fact, we specifically did not want to start an agency. We wanted to sell products and training. So we wrote and wrote about content marketing strategy, content creation THE BEST CONTENT MARKETING COURSES: OUR DETAILED ANALYSIS The problem with most online courses about content marketing is that they’re too theoretical. They teach high-level concepts, but they don’t teach you how to actually do content marketing to grow your own business (or one that you work for).. For example, many of B2C CONTENT MARKETING: HOW WE GREW A B2C BLOG TO 70,000 When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them.. There were a number of reasons why we thought that they might not be a good fit for us or our process:. They were a B2C (business to consumer) company and historically we’d focused on doing content marketing for REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. SAAS CONTENT STRATEGY: HOW WE SCALED LEADFEEDER'S SIGNUPS Two and a half years later, traffic from just our blog posts alone grew to between 23,000 – 28,500 monthly pageviews, of which between 17,000 – 21,000 were from organic sessions. We scaled the trial signups that were directly attributed to our blog posts to over 225 signups a month. This made up about 12% of their total monthly signupvolume.
GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics BUSINESS WRITING ROLE About our business writing role: We’re looking for writers who have experience writing non-beginner, advanced level content, on any topic (because this raw talent and experience is more important for us than domain expertise, which can be picked up quickly). You have portfolio pieces that show you have experience discussing and dissecting CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVESCONTENT DRIVEN MARKETINGCONTENT DRIVEN WEBSITEDATA DRIVEN CONTENTDATA DRIVEN CONTENT MARKETINGIMPORTANCE OF EMPLOYEE DRIVEN CONTENTUSER DRIVEN CONTENT The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OFBEST CONTENT MARKETING SITESCONTENT MARKETING COMPANIESSAAS MARKETING PLANSAAS MARKETING STRATEGYSAAS PRODUCT MARKETING If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics BUSINESS WRITING ROLE About our business writing role: We’re looking for writers who have experience writing non-beginner, advanced level content, on any topic (because this raw talent and experience is more important for us than domain expertise, which can be picked up quickly). You have portfolio pieces that show you have experience discussing and dissecting CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVESCONTENT DRIVEN MARKETINGCONTENT DRIVEN WEBSITEDATA DRIVEN CONTENTDATA DRIVEN CONTENT MARKETINGIMPORTANCE OF EMPLOYEE DRIVEN CONTENTUSER DRIVEN CONTENT The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OFBEST CONTENT MARKETING SITESCONTENT MARKETING COMPANIESSAAS MARKETING PLANSAAS MARKETING STRATEGYSAAS PRODUCT MARKETING If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. ABOUT - GROW AND CONVERT Why we started our content marketing agency. In 2015, I joined the company ThinkApps as the first marketing hire and fourth employee, and was tasked with growing the business. After doing some research on the industry, I realized that there was a huge opportunity to grow the business with content marketing being that no other software development company was doing a great job at it. CONTENT MARKETING AGENCY ROI and Pricing. Here is why we think many companies will benefit by choosing Grow and Convert as their content marketing agency: Less Expensive: All in cost (including benefits, etc.) for an FTE in content marketing is higher than what our agency charges. We do the customer research to identify your target audience to attract, content OUR TOP CONTENT MARKETING ARTICLES 2021 Top Content Marketing Articles 2021. Grow and Convert has a four step content marketing process that we use for ourselves and for every client we work with. The four steps are user research, content strategy, content promotion and conversion optimization. Below you’ll find our top content marketing articles BECOME A TOP CONTENT MARKETER: OUR COURSE AND COMMUNITY Grow and Convert Members (G&C Members) is our private community that has two parts: A Detailed Content Marketing Course that teaches our content marketing process; A Private Community of like-minded, smart marketers, founders, agency owners and entrepreneurs that discuss and share strategies, and where we (Benji and Devesh) do live video Q&As with members and special guests. WHY WE SET OUT TO BUILD THE BEST Why We Set Out to Build the Best Content Marketing Agency. When we initially started Grow and Convert, we had no intention of turning it into a content marketing agency. In fact, we specifically did not want to start an agency. We wanted to sell products and training. So we wrote and wrote about content marketing strategy, content creation THE BEST CONTENT MARKETING COURSES: OUR DETAILED ANALYSIS The problem with most online courses about content marketing is that they’re too theoretical. They teach high-level concepts, but they don’t teach you how to actually do content marketing to grow your own business (or one that you work for).. For example, many of B2C CONTENT MARKETING: HOW WE GREW A B2C BLOG TO 70,000 When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them.. There were a number of reasons why we thought that they might not be a good fit for us or our process:. They were a B2C (business to consumer) company and historically we’d focused on doing content marketing for REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. SAAS CONTENT STRATEGY: HOW WE SCALED LEADFEEDER'S SIGNUPS Two and a half years later, traffic from just our blog posts alone grew to between 23,000 – 28,500 monthly pageviews, of which between 17,000 – 21,000 were from organic sessions. We scaled the trial signups that were directly attributed to our blog posts to over 225 signups a month. This made up about 12% of their total monthly signupvolume.
GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics BUSINESS WRITING ROLE About our business writing role: We’re looking for writers who have experience writing non-beginner, advanced level content, on any topic (because this raw talent and experience is more important for us than domain expertise, which can be picked up quickly). You have portfolio pieces that show you have experience discussing and dissecting CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVESCONTENT DRIVEN MARKETINGCONTENT DRIVEN WEBSITEDATA DRIVEN CONTENTDATA DRIVEN CONTENT MARKETINGIMPORTANCE OF EMPLOYEE DRIVEN CONTENTUSER DRIVEN CONTENT The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OFBEST CONTENT MARKETING SITESCONTENT MARKETING COMPANIESSAAS MARKETING PLANSAAS MARKETING STRATEGYSAAS PRODUCT MARKETING If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. GROW AND CONVERT: THE CONVERSION-FOCUSED CONTENT MARKETINGNEW POSTSTOP ARTICLESWORK WITH USOUR COURSEJOBSABOUT Content Distribution Strategy: Why We're Doubling Down on Paid Promotion and SEO. We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and link building). 4. Attributed Conversions. Unlike most agencies, we measure our success by how many conversions we bring in through our content. BECOME A TOP 1% CONTENT MARKETER BY Teaching you advanced content marketing strategy and tactics BUSINESS WRITING ROLE About our business writing role: We’re looking for writers who have experience writing non-beginner, advanced level content, on any topic (because this raw talent and experience is more important for us than domain expertise, which can be picked up quickly). You have portfolio pieces that show you have experience discussing and dissecting CUSTOMER FEEDBACK SURVEYS: REAL EXAMPLES FROM 3 COMPANIES Recently, we’ve been sharing a lot about how using customer feedback can transform marketing for a business. We’ve previously talked about long form customer feedback surveys that you send to your existing customers to get a deep understanding of their pain points.. Here are two examples, from companies we’ve worked with recently, of how customer feedback was a game changer for their PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVESCONTENT DRIVEN MARKETINGCONTENT DRIVEN WEBSITEDATA DRIVEN CONTENTDATA DRIVEN CONTENT MARKETINGIMPORTANCE OF EMPLOYEE DRIVEN CONTENTUSER DRIVEN CONTENT The pain-point SEO strategy is specifically for SaaS businesses (some of the strategies can also work for services businesses and e-commerce businesses as well). Ranking for high-volume keywords may work well if your main goal is to generate traffic (ad or impression based content sites – media), newsletter or email signups (personal or email list based blogs- course sites), or any other EVERYTHING YOU NEED TO KNOW ABOUT HIRING A CONTENT Here’s why hiring a content marketer is so hard: For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OFBEST CONTENT MARKETING SITESCONTENT MARKETING COMPANIESSAAS MARKETING PLANSAAS MARKETING STRATEGYSAAS PRODUCT MARKETING If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. HOW TO LAND YOUR DREAM MARKETING JOB (WITH EXAMPLES) First, remember your goal is to learn marketing. Second, if you happen to be wildly successful, you can always find a way to sell products to your audience (they don’t have to be your products). Finally, don’t be afraid to share your failures with companies for POSITIONING IS THE PART OF “PRODUCT MARKET FIT” YOU’RE Here is our definition of positioning with respect to product market fit: In other words, positioning is the “market fit” part of “product market fit” and it’s likely the part you are ignoring. Most people when searching for product market fit, focus on the product: Let’s release an MVP ( product) to see if people areinterested.
REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. ABOUT - GROW AND CONVERT Why we started our content marketing agency. In 2015, I joined the company ThinkApps as the first marketing hire and fourth employee, and was tasked with growing the business. After doing some research on the industry, I realized that there was a huge opportunity to grow the business with content marketing being that no other software development company was doing a great job at it. CONTENT MARKETING AGENCY ROI and Pricing. Here is why we think many companies will benefit by choosing Grow and Convert as their content marketing agency: Less Expensive: All in cost (including benefits, etc.) for an FTE in content marketing is higher than what our agency charges. We do the customer research to identify your target audience to attract, content OUR TOP CONTENT MARKETING ARTICLES 2021 Top Content Marketing Articles 2021. Grow and Convert has a four step content marketing process that we use for ourselves and for every client we work with. The four steps are user research, content strategy, content promotion and conversion optimization. Below you’ll find our top content marketing articles BECOME A TOP CONTENT MARKETER: OUR COURSE AND COMMUNITY Grow and Convert Members (G&C Members) is our private community that has two parts: A Detailed Content Marketing Course that teaches our content marketing process; A Private Community of like-minded, smart marketers, founders, agency owners and entrepreneurs that discuss and share strategies, and where we (Benji and Devesh) do live video Q&As with members and special guests. WHY WE SET OUT TO BUILD THE BEST Why We Set Out to Build the Best Content Marketing Agency. When we initially started Grow and Convert, we had no intention of turning it into a content marketing agency. In fact, we specifically did not want to start an agency. We wanted to sell products and training. So we wrote and wrote about content marketing strategy, content creation THE BEST CONTENT MARKETING COURSES: OUR DETAILED ANALYSIS The problem with most online courses about content marketing is that they’re too theoretical. They teach high-level concepts, but they don’t teach you how to actually do content marketing to grow your own business (or one that you work for).. For example, many of B2C CONTENT MARKETING: HOW WE GREW A B2C BLOG TO 70,000 When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them.. There were a number of reasons why we thought that they might not be a good fit for us or our process:. They were a B2C (business to consumer) company and historically we’d focused on doing content marketing for REDDIT MARKETING: HOW TO SELF PROMOTE ON REDDIT AND GET Here are some tips on how to write a good headline on Reddit: 1. Different subreddits prefer different types of headlines. Click the ‘Top’ section of the subreddits you want to promote to. Look at the headlines that have gathered the most number of upvotes of all time. Reverse-engineer those headlines. SAAS CONTENT STRATEGY: HOW WE SCALED LEADFEEDER'S SIGNUPS Two and a half years later, traffic from just our blog posts alone grew to between 23,000 – 28,500 monthly pageviews, of which between 17,000 – 21,000 were from organic sessions. We scaled the trial signups that were directly attributed to our blog posts to over 225 signups a month. This made up about 12% of their total monthly signupvolume.
GOING VIRAL: HOW I GOT 10K VIEWS ON MEDIUM IN 4 DAYS The two publications that I identified were: SWLH – Which stands for: Startups, Wanderlust, Life Hacking – Handpicked business, marketing, design, and technology articles for entrepreneurs and startups. Also home to inspiring Medium stories in productivity, life lessons, creativity, writing tips, and self improvement.* New Posts
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MOST BLOGS DON'T GENERATE REAL BUSINESS. WE FIX THAT. We're a content marketing agency that drives conversions and qualifiedtraffic for
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1. CUSTOMER RESEARCH We discover who your best customers are and what their pain pointsare.
CUSTOMER-CONTENT FIT: A FRAMEWORK FOR PRODUCING CONTENT THAT ATTRACTSCUSTOMERS
Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who towrite for.
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We take the learnings from the customer research and produce blog posts that strategically attract your best customers. PAIN-POINT SEO: HOW TO PRODUCE SEO CONTENT THAT DRIVES CONVERSIONS The strategy we coined describing how to prioritize content ideas around high-intent keywords over high-volume keywords with the goal of driving conversions.Read More
SAAS CONTENT MARKETING: WHY YOU SHOULD FOCUS ON BOTTOM OF THE FUNNEL FIRST TO DRIVE SIGNUPSRead More
More Content Strategy Articles → 3. CONTENT PROMOTION We use a combination of paid advertising and SEO to drive both short term and long-term traffic to the articles. CONTENT DISTRIBUTION STRATEGY: WHY WE'RE DOUBLING DOWN ON PAIDPROMOTION AND SEO
We share how we distribute content using a combination of paid Facebook advertising and SEO (both on-page optimization and linkbuilding).
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More Content Promotion Articles → 4. ATTRIBUTED CONVERSIONS Unlike most agencies, we measure our success by how many conversions we bring in through our content. CONTENT MARKETING ROI: WHAT AND HOW TO MEASURE CONTENT PERFORMANCE USING ATTRIBUTION MODELS Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who towrite for.
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B2C CONTENT MARKETING: HOW WE GREW A B2C BLOG TO 70,000 PAGEVIEWS IN14 MONTHS
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SCALING A BLOG: HOW I GREW BLOG TRAFFIC FROM 0-35,000 MONTHLY UNIQUESIN 6 MONTHS
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