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HISTORY FACTORY
History Factory is the definitive source for storytelling for leading companies and brands. Our services include websites, video, exhibits,books and more.
ABOUT - DISCOVER & DEVELOP AUTHENTIC CONTENT THAT ENGAGES History Factory, originally known as Informative Design Group, was founded in 1979 with a simple philosophy: Use history as an informative communication tool. In the ensuing decades, as more corporations learned the power and value of their histories, our services expanded to include: Corporate Anniversaries & Milestones. THE GUIDE TO CREATING AND MAINTAINING COMPANY ARCHIVESSEE MORE ONHISTORYFACTORY.COM
HOW TO CELEBRATE YOUR COMPANY'S 50TH ANNIVERSARY [GUIDE Capturing and reflecting the more diverse representation of the company is critical to celebrating the milestone and an organization’s history in a way that is more inclusive and in step with its present and future. Evading the Digital Black Hole. A company turning 50 in the next few years hits the milestone at an interestingtime: Roughly
AN AUTHENTIC WEBSITE Steve: The new History Factory site is refreshingly bold, edgy and entertaining—especially for a B2B site. The use of humorous visuals makes an unexpectedly thoughtful and compelling argument for using authentic content. Boris: The content itself is the star. Every word, headline and paragraph. Every picture, video and service offering. HOW TO CELEBRATE YOUR COMPANY'S 20TH ANNIVERSARY [GUIDECOMPANY 20TH ANNIVERSARY MESSAGECOMPANY 20TH ANNIVERSARY CELEBRATION IDEASCOMPANY 20TH ANNIVERSARY IDEAS20TH ANNIVERSARY GIFT20TH ANNIVERSARY GIFTS FOR WIFE30 YEAR BUSINESS ANNIVERSARY 1. Your founders are likely still there. The average age of an entrepreneur starting a business is 42 years old. That is the average, so there’s just as likely a group of 30-somethings kicking off a business as a group of 40- and 50-somethings. Yet assuming this average age is likely to only get younger as generations, andtechnology, advance
YOUR COMPANY’S CENTENNIAL: 10 IDEAS FOR MAKING THE MOST OF Celebrating a 100th birthday as an organization is a big achievement. Of course, with the incessant change and dynamic market conditions that most organizations face, any milestone is worth celebrating, whether it’s 10 years in business, 25 years, 50 or even more. 8 COMPANY ANNIVERSARY IDEAS AND TIPS The anniversary bear has been a huge hit among employees, clients and business partners. As with the cash discount or savings, the effectiveness of this as a technique relies on the attractiveness of the gift. 6. Throw the Book at Them. Often, a company produces a history book alongside an anniversary program. THE GUIDE TO CELEBRATING YOUR COMPANY ANNIVERSARYSEE MORE ON HISTORYFACTORY.COM4 YEAR ANNIVERSARY GIFT IDEAS40 YEARS ANNIVERSARY GIFT IDEAS5 YEAR ANNIVERSARY GIFT IDEAFOUR YEAR ANNIVERSARY IDEASGIFT FOR 40 YEAR ANNIVERSARY PROMOTE YOUR COMPANY ANNIVERSARY WITH SOCIAL MEDIA A critical step to follow when you promote your company anniversary is to gather the stories necessary to flesh out your anniversary campaign. If done right, social media can play an important role in the story-gathering process. Hashtags have become the universal language of social media. As a result, they have become a quick way tofollow
HISTORY FACTORY
History Factory is the definitive source for storytelling for leading companies and brands. Our services include websites, video, exhibits,books and more.
ABOUT - DISCOVER & DEVELOP AUTHENTIC CONTENT THAT ENGAGES History Factory, originally known as Informative Design Group, was founded in 1979 with a simple philosophy: Use history as an informative communication tool. In the ensuing decades, as more corporations learned the power and value of their histories, our services expanded to include: Corporate Anniversaries & Milestones. THE GUIDE TO CREATING AND MAINTAINING COMPANY ARCHIVESSEE MORE ONHISTORYFACTORY.COM
HOW TO CELEBRATE YOUR COMPANY'S 50TH ANNIVERSARY [GUIDE Capturing and reflecting the more diverse representation of the company is critical to celebrating the milestone and an organization’s history in a way that is more inclusive and in step with its present and future. Evading the Digital Black Hole. A company turning 50 in the next few years hits the milestone at an interestingtime: Roughly
AN AUTHENTIC WEBSITE Steve: The new History Factory site is refreshingly bold, edgy and entertaining—especially for a B2B site. The use of humorous visuals makes an unexpectedly thoughtful and compelling argument for using authentic content. Boris: The content itself is the star. Every word, headline and paragraph. Every picture, video and service offering. HOW TO CELEBRATE YOUR COMPANY'S 20TH ANNIVERSARY [GUIDECOMPANY 20TH ANNIVERSARY MESSAGECOMPANY 20TH ANNIVERSARY CELEBRATION IDEASCOMPANY 20TH ANNIVERSARY IDEAS20TH ANNIVERSARY GIFT20TH ANNIVERSARY GIFTS FOR WIFE30 YEAR BUSINESS ANNIVERSARY 1. Your founders are likely still there. The average age of an entrepreneur starting a business is 42 years old. That is the average, so there’s just as likely a group of 30-somethings kicking off a business as a group of 40- and 50-somethings. Yet assuming this average age is likely to only get younger as generations, andtechnology, advance
YOUR COMPANY’S CENTENNIAL: 10 IDEAS FOR MAKING THE MOST OF Celebrating a 100th birthday as an organization is a big achievement. Of course, with the incessant change and dynamic market conditions that most organizations face, any milestone is worth celebrating, whether it’s 10 years in business, 25 years, 50 or even more. AN AUTHENTIC WEBSITE Steve: The new History Factory site is refreshingly bold, edgy and entertaining—especially for a B2B site. The use of humorous visuals makes an unexpectedly thoughtful and compelling argument for using authentic content. Boris: The content itself is the star. Every word, headline and paragraph. Every picture, video and service offering.THE SUCCESSION TRAP
Contact Us New Report: The Succession Trap How the C-suite thinks about leadership transitions and why it's wrongHistory proves that leadership transitions are one of the most challenging and delicate moments in an organization’s life cycle. Yet few leadership teams actually have leadership transition plans in place, despite an overwhelming majority of C-suite executives agreeing CAREERS – HISTORY FACTORY History Factory is a specialized professional services firm that helps organizations leverage their heritage for strategic business purposes. Central to this value is designing, building and implementing modern archives and content solutions that enable organizations to capture, access and apply their institutional memory. THE GUIDE TO CELEBRATING YOUR COMPANY ANNIVERSARY Here are some scenarios we routinely see, with some quick tips for each. You don’t have a company anniversary budget. Option 1: Earmark a percentage of your annual marketing budget request for the anniversary celebrations. Option 2: Price out your desired tactics to LOOKING AHEAD: THE FUTURE OF EXHIBITS AND EXPERIENCES Looking Ahead: The Future of Exhibits and Experiences. December 18, 2019 • History Factory. As part of our Looking Ahead series, surveying where we’ve been over the past decade and where we might be going in the next one, Sam Grabel sat down with History Factory’s director of production, Damion Boulden, and Rod Vera, our new directorof
LOOKING AHEAD: CORPORATE ANNIVERSARIES IN 2021 Looking Ahead: Corporate Anniversaries in 2021. December 15, 2020 • Sam Grabel. As we move into 2021, we’re reflecting on the events of the last year as they have affected all areas of our business, including exhibits, archives, and storytelling and publications. Last year we provided predictions for the future of corporateanniversaries.
IDEAS TO CELEBRATE YOUR 25TH COMPANY ANNIVERSARY [GUIDE Discover Card. Compared to long-established brands such as American Express (1850), Visa (1958) and Mastercard (1966), Discover is a young upstart in the credit card world. By its 25 th anniversary in 2010, the company still saw glimmers of its upstart mentality, having introduced the cash-back concept and survived a series of lawsuits by COMPANY ANNIVERSARY MESSAGE: THINGS TO THINK ABOUT Milestone Messages That Can Be “Proof Pointed”. Everyone loves to talk about “proof points.”. A common challenge we see with a company’s anniversary message plan is that the history of the organization doesn’t actually support the message. Let me give you an example: Recently, we met with a company that had already done afair
FOUR REASONS TO CONSIDER WRITING A CORPORATE HISTORY BOOK The History Factory is known for producing award-winning and nationally-recognized company history books and other publications. And while corporate histories and commemorative books are great showpieces for just about any organization (we could talk all day about how they cement a company’s legacy and provide an official and authorized historical record, not to mention make PLANNING CORPORATE ANNIVERSARY CELEBRATIONS [GUIDE Early Planning. Ideally, planning for major corporate anniversaries begins at least two years ahead of time. Even if an organization ultimately decides to limit the investment to a major event or two, early planning makes sure that there is time to execute any program. For instance, suppose that a 100th anniversary was in 2022. History Factory - Transforming Futures, Since 1979 New report on executive, investor and consumer perceptions of risk in a company's past. Download today.Contact Us
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YOU ARE HERE. NOW WHAT? Your business is at the point where the past meets the future. The next steps you take will transform your company for years to come. Only History Factory offers three essential elements that can help make success replicable and build upon your rich heritage: our services, what we deliver and our experience.What's New
-------------------------Real Time History
Capture and use your stories from 2020. ------------------------- Brand Heritage Risk Assessment Insulate your company from historical issues. ------------------------- Brand Risk Survey Results Learn the C-Suite perspective on brand risk. -------------------------Fast Anniversary
Our expedited approach to planning and executing companyanniversaries.
------------------------- Perils of the Past Infographic What companies should know about their histories—and how to managethem.
-------------------------OUR SERVICES
SEE WHAT HISTORY FACTORY CAN DO FOR YOU. WATCH THIS. ------------------------- Corporate Anniversaries & Milestones ------------------------- Exhibits & Experiences -------------------------Publications
-------------------------Archival Services
------------------------- -------------------------Digital
------------------------- Videos & Storytelling ------------------------- Employee Communications -------------------------Customer Engagement
-------------------------WHAT WE DELIVER
We help our clients create a vision for the future by crafting a story no one else can tell. Properly told, this story becomes a catalyst for transformation and growth that’s a natural extension of yourheritage.
OUR EXPERIENCE
For more than 40 years, we’ve helped scores of companies, at key transition points, imagine and implement a vision for the future that grows powerfully and organically from the heart of who they are.OUR PRO-BONO WORK
Sector Experience
CASE STUDIES
USAA
Lobby Exhibit Preserves a Heritage 11 Million Members StrongLearn More
VERIZON
Publication Chronicles Innovation and Disruption at VerizonLearn More
SHERWIN-WILLIAMS
Global Anniversary Campaign Rallies Team Around Founder's ValuesLearn More
NFL
Anniversary Strategy Makes Victory InevitableLearn More
ADOBE PHOTOSHOP
Candid Snapshots of an Iconic Brand Energize Social MediaLearn More
NEW BALANCE
Improving Balance for a 100-Year-Old CompanyLearn More
Show All
Contact Us
INSIGHTS
WE START WITH THE FUTURE AND WORK BACK Our approach is to help determine your company’s immediate and long-term goals. Then we conduct in-depth research to discoverrelevant
chapters in your story that can serve as a catalyst for change and offer insights into how to sustain your success.LEARN MORE
Contact Us
WHAT OUR CLIENTS SAY Chairman of the Board H. DANIEL MCCOLLISTER “History Factory’s attention to detail, patience and hard work are evident in the finished product, and I know our agents, customers and Home Office associates will enjoy the space for many years to come.” Vice President of Special ProjectsPETE ABITANTE
“History Factory has been involved with the NFL from the start of planning its 100th season, and played such an important role in shaping its approach and formalizing our thinking. As the 100th season comes to life, I hope History Factory understands and appreciates, with some satisfaction, the key role it played in getting this off theground.”
Director of Strategic CommunicationsCARRIE JOHNSON
“History Factory played a vital role in helping Graybar plan and implement an anniversary celebration that honored our past and fueled excitement for the future. We are so grateful for the guidance and support provided by History Factory, which helped us grow our business, achieve community service and giving goals, elevate Graybar’s brand, and tell our story in a fresh and compelling way throughout the year.” Director of Communications and Content LAUREL NELSON‑ROWE “I want to thank the entire History Factory team for your creativity, diligence, inspiration and expertise, from our first meeting through asset transition. Together, we developed authentic stories, tools, resources, a theme, materials and inspiration that ISACA never had before but will use and treasure.”Retired CEO
IVAN SEIDENBERG
“The word that I picked up from you that really resonates with me is storytelling. Your ability to tell stories and all the things that gounderneath that.”
Senior Product ManagerMARIA YAP
“What I have learned from our work with History Factory is that our brand is so much more powerful when we can connect it to ourhistory.”
Manager, Communications & Brand HistoryMCCAULLEY ADAMS
“You all have been wonderful partners and stellar caretakers of some of our most precious items for nearly two decades.” Chief Communications OfficerSHANNON LAPIERRE
“We appreciate all the guiding work you and your team did with us. It was foundational for everything that we pulled together.” Senior Executive Vice PresidentJIM DUNLAP
“Our leadership team and CEO are engaged, excited and already using insights in a range of communications.” Chairman of the Board H. DANIEL MCCOLLISTER “History Factory’s attention to detail, patience and hard work are evident in the finished product, and I know our agents, customers and Home Office associates will enjoy the space for many years to come.” Vice President of Special ProjectsPETE ABITANTE
“History Factory has been involved with the NFL from the start of planning its 100th season, and played such an important role in shaping its approach and formalizing our thinking. As the 100th season comes to life, I hope History Factory understands and appreciates, with some satisfaction, the key role it played in getting this off theground.”
Director of Strategic CommunicationsCARRIE JOHNSON
“History Factory played a vital role in helping Graybar plan and implement an anniversary celebration that honored our past and fueled excitement for the future. We are so grateful for the guidance and support provided by History Factory, which helped us grow our business, achieve community service and giving goals, elevate Graybar’s brand, and tell our story in a fresh and compelling way throughout the year.” Director of Communications and Content LAUREL NELSON‑ROWE “I want to thank the entire History Factory team for your creativity, diligence, inspiration and expertise, from our first meeting through asset transition. Together, we developed authentic stories, tools, resources, a theme, materials and inspiration that ISACA never had before but will use and treasure.”Retired CEO
IVAN SEIDENBERG
“The word that I picked up from you that really resonates with me is storytelling. Your ability to tell stories and all the things that gounderneath that.”
Senior Product ManagerMARIA YAP
“What I have learned from our work with History Factory is that our brand is so much more powerful when we can connect it to ourhistory.”
Manager, Communications & Brand HistoryMCCAULLEY ADAMS
“You all have been wonderful partners and stellar caretakers of some of our most precious items for nearly two decades.” Chief Communications OfficerSHANNON LAPIERRE
“We appreciate all the guiding work you and your team did with us. It was foundational for everything that we pulled together.” Senior Executive Vice PresidentJIM DUNLAP
“Our leadership team and CEO are engaged, excited and already using insights in a range of communications.” Chairman of the Board H. DANIEL MCCOLLISTER “History Factory’s attention to detail, patience and hard work are evident in the finished product, and I know our agents, customers and Home Office associates will enjoy the space for many years to come.”* 1
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CAPTURE THE TRANSFORMATIVE POWER OF CREDIBILITY AND AUTHENTICITYGET REAL
51% of customers suspect most brands’ content can’t be trusted. Using info gleaned from real events in your history can cut through the doubts of increasingly skeptical customers.FORGE AHEAD
86% of customers say they won’t support brands that feel fake. Your company’s singular history provides authenticity that can mean the difference between creating a fleeting image or a lasting reputation.ENGAGE
66% of employees claim they are just going through the motions. Your company’s unique achievements and vision can inspire and motivate disengaged employees.KNOW MORE
76% of employees believe that knowing where their company has been, and where it’s going, makes it stand out from other employers. Telling your company’s one-of-a-kind story can turn employees into important brand ambassadors.CONTACT US
WE’RE READY TO DISCUSS WHERE YOU WANT TO GO AND HOW YOU CAN HARNESS YOUR HISTORY TO GET THERE. TO BEGIN, FILL OUT THE FORM BELOW OR GIVE US A CALL AT (703) 631-0500.* Name*
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This field is for validation purposes and should be left unchanged. START WITH THE FUTURE AND WORK BACK A HERITAGE MANAGEMENT MANIFESTO BY BRUCE WEINDRUCH In this entertaining and enlightening book, History Factory’s founder explains the ways in which leading global organizations are leveraging their heritage to advance their business agendas, raise brand awareness, engage and inspire employees, and spark growth.Learn More
WHAT CORPORATE RECRUITERS CAN LEARN FROM HOME STAGERS November 13, 2020 • Mary Beaumont IN CONVERSATION: S&P GLOBAL’S PIVOT TO A NEW CAREERS SITE November 12, 2020 • History FactoryShow All
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