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HASBRO, INC.
THE SPORTS AUTHORITY, INC. The Sports Authority, Inc. is the world's largest full-line sporting goods retailer. From its 198 stores, located in 32 states, the company sells sporting goods in over 1,200 merchandise categories.KELLOGG COMPANY
KMART CORPORATION
ENRON CORPORATION
MITSUBISHI MOTORS CORPORATIONMAYTAG CORPORATION
REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business. ELECTRICAL AND ELECTRONICS Electrical and Electronics. Reference for Business. Company History Index. Electrical and Electronics. FOOD & KINDRED PRODUCTS Establishments in this category are primarily engaged in manufacturing sausages, cured meats, smoked meats, canned meats, frozen meats and other prepared meats and meat specialties, from purchased carcasses and other materials. Products include bologna, bacon, corned beef, frankfurters (except poultry), headcheese, luncheon meat, pigs' feetHASBRO, INC.
THE SPORTS AUTHORITY, INC. The Sports Authority, Inc. is the world's largest full-line sporting goods retailer. From its 198 stores, located in 32 states, the company sells sporting goods in over 1,200 merchandise categories.KELLOGG COMPANY
KMART CORPORATION
ENRON CORPORATION
MITSUBISHI MOTORS CORPORATIONMAYTAG CORPORATION
ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive ENCYCLOPEDIA OF MANAGEMENT Encyclopedia of Management - Pr-Sa. Contains articles like Productivity Concepts and Measures, Professional Readings for Managers, Profit Sharing, Program Evaluation and Review Technique and Critical Path Method, Project Management, Purchasing and Procurement, Quality Gurus, Quality and Total Quality Management, Quality of Work Life, Reactive vs. Proactive Change, etc BUSINESS BIOGRAPHIES Business Biographies - A-E. Contains articles like F. Duane Ackerman 1942— Biography, Josef Ackermann 1948— Biography, Shai Agassi 1968— Biography, Umberto Agnelli 1934—2004 Biography, Ahn Cheol-soo 1962— Biography, Naoyuki Akikusa 1938— Biography, Raúl Alarcón Jr. 1956— Biography, William F. Aldinger III 1947— Biography, Vagit Y. Alekperov 1950— Biography, César AliertaAVON PRODUCTS, INC.
The oldest beauty company in the United States, Avon Products, Inc. has grown from a modest line of perfumes sold door-to-door to one of the world's leading brand of cosmetics.NESTLÉ S.A.
Nestlé S.A. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlé often is referred THE NORTH FACE, INC. The North Face, Inc., is a manufacturer and distributor of high-grade equipment and apparel used in mountaineering, skiing, and backpacking. While the reputation of North Face was built on outfitting expeditions, the company's growth in the 1990s came through the introduction of high-tech apparel in upscale retail stores.ROSS STORES, INC.
Mid-1980s Tumble. The company's record-setting growth in 1985, which included the addition of 41 stores, was followed by an equally impressive 1986, when 39 stores were opened and new markets were penetrated in Maryland, North Carolina, and Virginia. HILTON HOTELS CORPORATION Hilton Hotels Corporation is a leading hospitality company that owns, manages, and franchises over 2,000 hotels across the country. The company's international arm, Conrad Hotels, has locations in Australia, England, Ireland, Egypt, Belgium, Turkey, Hong Kong, andSingapore.
KOHL'S CORPORATION
N56 W17000 Ridgewood Drive Menomonee Falls Wisconsin 53051-5660 U.S.A.. Company Perspectives. Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. WHIRLPOOL CORPORATION 2000 North M-63 Benton Harbor, Michigan 49022-2692 U.S.A.. Company Perspectives: At Whirlpool, we believe that innovative thinking comes from anyone and anywhere within our company. That's why, in 1999, we launched a worldwide effort to instill innovation as a REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.KELLOGG COMPANY
VANS, INC. - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COM NIKE, INC. - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COM HILTON HOTELS CORPORATIONNESTLÉ S.A.
AVON PRODUCTS, INC.
MAYTAG CORPORATION
KMART CORPORATION
ENRON CORPORATION
REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.KELLOGG COMPANY
VANS, INC. - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COM NIKE, INC. - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COM HILTON HOTELS CORPORATIONNESTLÉ S.A.
AVON PRODUCTS, INC.
MAYTAG CORPORATION
KMART CORPORATION
ENRON CORPORATION
COMPANY HISTORIES
Company Histories: General Information, 1-Al, Al-Be, Be-C, Ca-Ch, Ci-Da, De-En, En-Ge, Ge-He, He-Ja, Ja-Lo, Lo-Me, Mi-Nu, Oe-Pa, Pa-Ql, Qu-Ro, Ro-Sh, Sh-St, St-Th, Th FOOD & KINDRED PRODUCTS Establishments in this category are primarily engaged in manufacturing sausages, cured meats, smoked meats, canned meats, frozen meats and other prepared meats and meat specialties, from purchased carcasses and other materials. Products include bologna, bacon, corned beef, frankfurters (except poultry), headcheese, luncheon meat, pigs' feetHASBRO, INC.
1027 Newport Avenue Pawtucket, Rhode Island 02862-1059 U.S.A.. Company Perspectives: The company's focus will be on building a strong global business and further strengthening its presence in the children's and family leisure time and entertainment industry.JOHNSON & JOHNSON
Johnson & Johnson (J&J) is one of the largest healthcare firm s in the world and one of the most diversified. Its operations are or ganized into three business segments: pharmaceutical, which generates 47 percent of revenues and 58 percent of operating profits; medical devices and diagnostics, which accounts for 36 percent of revenues an d 31 percent of operating profits; and consumer, whichPFIZER INC.
235 East 42nd Street New York New York 10017-5755 U.S.A.. Company Perspectives. The cycle of renewal drives everything we do at Pfizer. With several Pfizer medicines now coming to the end of their life cycles, we are doing what Pfizer people have done many times since our founding in 1849--build a new platform for extended growth.TOYS "R" US, INC.
Toys "R" Us, Inc. is one of the world's leading retailers of toys, children's clothing, and baby products. Although Toys "R" Us stood as the only nationwide toy store chain in the United States in the early 2000s, it was no longer the nation's leading seller of toys, having lost that position to retailing behemoth Wal-Mart Stores, Inc. in1999.
THE COCA-COLA COMPANY The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red andwhite trademark is
WALGREEN CO.
200 Wilmot Road Deerfield, Illinois 60015-4620 U.S.A.. Company Perspectives: Walgreens mission is to offer customers the best drugstore service in America. We are guided by a century-old tradition of fairness, trust and honesty as we continue to expand our store base and offer career opportunities to a fast-growing and diverse group ofmen and women.
KOHL'S CORPORATION
N56 W17000 Ridgewood Drive Menomonee Falls Wisconsin 53051-5660 U.S.A.. Company Perspectives. Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. BURGER KING CORPORATION Burger King Corporation is the second largest fast-food chain in the United States, trailing only McDonald's. The company franchises more than 10,400 restaurants and owns about 1,000 for a chainwide total exceeding 11,455, with locations in all 50 states and 56 countries. REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.COMPANY HISTORIES
Company Histories: General Information, 1-Al, Al-Be, Be-C, Ca-Ch, Ci-Da, De-En, En-Ge, Ge-He, He-Ja, Ja-Lo, Lo-Me, Mi-Nu, Oe-Pa, Pa-Ql, Qu-Ro, Ro-Sh, Sh-St, St-Th, ThKELLOGG COMPANY
HILTON HOTELS CORPORATIONNESTLÉ S.A.
ENRON CORPORATION
AVON PRODUCTS, INC.
MAYTAG CORPORATION
KMART CORPORATION
BURGER KING CORPORATION REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.COMPANY HISTORIES
Company Histories: General Information, 1-Al, Al-Be, Be-C, Ca-Ch, Ci-Da, De-En, En-Ge, Ge-He, He-Ja, Ja-Lo, Lo-Me, Mi-Nu, Oe-Pa, Pa-Ql, Qu-Ro, Ro-Sh, Sh-St, St-Th, ThKELLOGG COMPANY
HILTON HOTELS CORPORATIONNESTLÉ S.A.
ENRON CORPORATION
AVON PRODUCTS, INC.
MAYTAG CORPORATION
KMART CORPORATION
BURGER KING CORPORATION ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, ConstructiveOPERATIONS STRATEGY
Encyclopedia of Business, 2nd ed. Operations Strategy: Ob-Or. After collectively considering the products and services demanded by customers, strengths and weaknesses of competitors, the environment, and the firm's own strengths, weaknesses, cultures, and resources, proficient firms can formulate their vision as expressed through themission statement.
FOOD & KINDRED PRODUCTS Establishments in this category are primarily engaged in manufacturing sausages, cured meats, smoked meats, canned meats, frozen meats and other prepared meats and meat specialties, from purchased carcasses and other materials. Products include bologna, bacon, corned beef, frankfurters (except poultry), headcheese, luncheon meat, pigs' feetHASBRO, INC.
1027 Newport Avenue Pawtucket, Rhode Island 02862-1059 U.S.A.. Company Perspectives: The company's focus will be on building a strong global business and further strengthening its presence in the children's and family leisure time and entertainment industry.JOHNSON & JOHNSON
Johnson & Johnson (J&J) is one of the largest healthcare firm s in the world and one of the most diversified. Its operations are or ganized into three business segments: pharmaceutical, which generates 47 percent of revenues and 58 percent of operating profits; medical devices and diagnostics, which accounts for 36 percent of revenues an d 31 percent of operating profits; and consumer, whichPFIZER INC.
235 East 42nd Street New York New York 10017-5755 U.S.A.. Company Perspectives. The cycle of renewal drives everything we do at Pfizer. With several Pfizer medicines now coming to the end of their life cycles, we are doing what Pfizer people have done many times since our founding in 1849--build a new platform for extended growth. THE COCA-COLA COMPANY The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red andwhite trademark is
HANSEN NATURAL CORPORATION 1010 Railroad Street Corona, California 92882-1947 U.S.A.. Company Perspectives: The mission of Hansen Beverage Company is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functio nal beverages.KOHL'S CORPORATION
N56 W17000 Ridgewood Drive Menomonee Falls Wisconsin 53051-5660 U.S.A.. Company Perspectives. Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.TOYS "R" US, INC.
Toys "R" Us, Inc. is one of the world's leading retailers of toys, children's clothing, and baby products. Although Toys "R" Us stood as the only nationwide toy store chain in the United States in the early 2000s, it was no longer the nation's leading seller of toys, having lost that position to retailing behemoth Wal-Mart Stores, Inc. in1999.
ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive FOOD & KINDRED PRODUCTS Establishments in this category are primarily engaged in manufacturing sausages, cured meats, smoked meats, canned meats, frozen meats and other prepared meats and meat specialties, from purchased carcasses and other materials. Products include bologna, bacon, corned beef, frankfurters (except poultry), headcheese, luncheon meat, pigs' feetHASBRO, INC.
AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMMAYTAG CORPORATION
THE SPORTS AUTHORITY, INC. The Sports Authority, Inc. is the world's largest full-line sporting goods retailer. From its 198 stores, located in 32 states, the company sells sporting goods in over 1,200 merchandise categories. HILTON HOTELS CORPORATIONKMART CORPORATION
KELLOGG COMPANY
POLO/RALPH LAUREN CORPORATION ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive FOOD & KINDRED PRODUCTS Establishments in this category are primarily engaged in manufacturing sausages, cured meats, smoked meats, canned meats, frozen meats and other prepared meats and meat specialties, from purchased carcasses and other materials. Products include bologna, bacon, corned beef, frankfurters (except poultry), headcheese, luncheon meat, pigs' feetHASBRO, INC.
AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMMAYTAG CORPORATION
THE SPORTS AUTHORITY, INC. The Sports Authority, Inc. is the world's largest full-line sporting goods retailer. From its 198 stores, located in 32 states, the company sells sporting goods in over 1,200 merchandise categories. HILTON HOTELS CORPORATIONKMART CORPORATION
KELLOGG COMPANY
POLO/RALPH LAUREN CORPORATION REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business. ENCYCLOPEDIA OF MANAGEMENT Encyclopedia of Management - Pr-Sa. Contains articles like Productivity Concepts and Measures, Professional Readings for Managers, Profit Sharing, Program Evaluation and Review Technique and Critical Path Method, Project Management, Purchasing and Procurement, Quality Gurus, Quality and Total Quality Management, Quality of Work Life, Reactive vs. Proactive Change, etc ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, ConstructiveOPERATIONS STRATEGY
Encyclopedia of Business, 2nd ed. Operations Strategy: Ob-Or. After collectively considering the products and services demanded by customers, strengths and weaknesses of competitors, the environment, and the firm's own strengths, weaknesses, cultures, and resources, proficient firms can formulate their vision as expressed through themission statement.
BURGER KING CORPORATION Burger King Corporation is the second largest fast-food chain in the United States, trailing only McDonald's. The company franchises more than 10,400 restaurants and owns about 1,000 for a chainwide total exceeding 11,455, with locations in all 50 states and 56 countries.AVON PRODUCTS, INC.
The oldest beauty company in the United States, Avon Products, Inc. has grown from a modest line of perfumes sold door-to-door to one of the world's leading brand of cosmetics.SYSCO CORPORATION
SYSCO Corporation (an acronym for Systems and Services Company) is th e largest marketer and distributor of foodservice products in North America, holding a
EBAY INC. - COMPANY PROFILE, INFORMATION, BUSINESS 2005 Hamilton Ave., Suite 204 San Jose, California 95125 U.S.A.. Company Perspectives: eBay is The World's Online Marketplace. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses.KOHL'S CORPORATION
N56 W17000 Ridgewood Drive Menomonee Falls Wisconsin 53051-5660 U.S.A.. Company Perspectives. Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.ROSS STORES, INC.
Mid-1980s Tumble. The company's record-setting growth in 1985, which included the addition of 41 stores, was followed by an equally impressive 1986, when 39 stores were opened and new markets were penetrated in Maryland, North Carolina, and Virginia. ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMKELLOGG COMPANY
MAYTAG CORPORATION
KMART CORPORATION
HILTON HOTELS CORPORATION BURGER KING CORPORATIONROSS STORES, INC.
KOHL'S CORPORATION
THE COCA-COLA COMPANY ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMKELLOGG COMPANY
MAYTAG CORPORATION
KMART CORPORATION
HILTON HOTELS CORPORATION BURGER KING CORPORATIONROSS STORES, INC.
KOHL'S CORPORATION
THE COCA-COLA COMPANY REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.OPERATIONS STRATEGY
Encyclopedia of Business, 2nd ed. Operations Strategy: Ob-Or. After collectively considering the products and services demanded by customers, strengths and weaknesses of competitors, the environment, and the firm's own strengths, weaknesses, cultures, and resources, proficient firms can formulate their vision as expressed through themission statement.
HASBRO, INC.
1027 Newport Avenue Pawtucket, Rhode Island 02862-1059 U.S.A.. Company Perspectives: The company's focus will be on building a strong global business and further strengthening its presence in the children's and family leisure time and entertainment industry.JOHNSON & JOHNSON
Johnson & Johnson (J&J) is one of the largest healthcare firm s in the world and one of the most diversified. Its operations are or ganized into three business segments: pharmaceutical, which generates 47 percent of revenues and 58 percent of operating profits; medical devices and diagnostics, which accounts for 36 percent of revenues an d 31 percent of operating profits; and consumer, whichPFIZER INC.
235 East 42nd Street New York New York 10017-5755 U.S.A.. Company Perspectives. The cycle of renewal drives everything we do at Pfizer. With several Pfizer medicines now coming to the end of their life cycles, we are doing what Pfizer people have done many times since our founding in 1849--build a new platform for extended growth. THE COCA-COLA COMPANY The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red andwhite trademark is
SAN MIGUEL CORPORATION 40 San Miguel Avenue Mandaluyong City 1550 Metropolitan Manila Philippines. Company Perspectives: San Miguel Corporation's commitment to bring quality products to each and every Filipino home has brought together well-loved brands that make everyday life a celebration. EBAY INC. - COMPANY PROFILE, INFORMATION, BUSINESS 2005 Hamilton Ave., Suite 204 San Jose, California 95125 U.S.A.. Company Perspectives: eBay is The World's Online Marketplace. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses.NOKIA CORPORATION
Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile COLGATE-PALMOLIVE COMPANY Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed. ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMAIR CANADA VISION STATEMENTCANADA AIRLINES FLIGHT STATUSIS AIR CANADA GOVERNMENT OWNEDTRANS CANADA AIRLINESHISTORY
KELLOGG COMPANY
MAYTAG CORPORATION
KMART CORPORATION
ENRON CORPORATION
HILTON HOTELS CORPORATION BURGER KING CORPORATIONROSS STORES, INC.
THE COCA-COLA COMPANY ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMAIR CANADA VISION STATEMENTCANADA AIRLINES FLIGHT STATUSIS AIR CANADA GOVERNMENT OWNEDTRANS CANADA AIRLINESHISTORY
KELLOGG COMPANY
MAYTAG CORPORATION
KMART CORPORATION
ENRON CORPORATION
HILTON HOTELS CORPORATION BURGER KING CORPORATIONROSS STORES, INC.
THE COCA-COLA COMPANY REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.OPERATIONS STRATEGY
Encyclopedia of Business, 2nd ed. Operations Strategy: Ob-Or. After collectively considering the products and services demanded by customers, strengths and weaknesses of competitors, the environment, and the firm's own strengths, weaknesses, cultures, and resources, proficient firms can formulate their vision as expressed through themission statement.
HASBRO, INC.
1027 Newport Avenue Pawtucket, Rhode Island 02862-1059 U.S.A.. Company Perspectives: The company's focus will be on building a strong global business and further strengthening its presence in the children's and family leisure time and entertainment industry.PFIZER INC.
235 East 42nd Street New York New York 10017-5755 U.S.A.. Company Perspectives. The cycle of renewal drives everything we do at Pfizer. With several Pfizer medicines now coming to the end of their life cycles, we are doing what Pfizer people have done many times since our founding in 1849--build a new platform for extended growth. THE COCA-COLA COMPANY The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red andwhite trademark is
SAN MIGUEL CORPORATION 40 San Miguel Avenue Mandaluyong City 1550 Metropolitan Manila Philippines. Company Perspectives: San Miguel Corporation's commitment to bring quality products to each and every Filipino home has brought together well-loved brands that make everyday life a celebration.KOHL'S CORPORATION
N56 W17000 Ridgewood Drive Menomonee Falls Wisconsin 53051-5660 U.S.A.. Company Perspectives. Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. EBAY INC. - COMPANY PROFILE, INFORMATION, BUSINESS 2005 Hamilton Ave., Suite 204 San Jose, California 95125 U.S.A.. Company Perspectives: eBay is The World's Online Marketplace. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. COLGATE-PALMOLIVE COMPANY Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed.NOKIA CORPORATION
Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMAIR CANADA VISION STATEMENTCANADA AIRLINES FLIGHT STATUSIS AIR CANADA GOVERNMENT OWNEDTRANS CANADA AIRLINESHISTORY
KELLOGG COMPANY
MAYTAG CORPORATION
KMART CORPORATION
ENRON CORPORATION
HILTON HOTELS CORPORATION BURGER KING CORPORATIONROSS STORES, INC.
THE COCA-COLA COMPANY ENCYCLOPEDIA OF SMALL BUSINESS Encyclopedia of Small Business - Co-Di. Contains articles like Competitive Bids, Comprehensive Environmental Response Cleanup and Liability Act (CERCLA), Computer Applications, Computer Crimes, Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM), Computers and Computer Systems, Consolidated Omnibus Budget Reconciliation Act (COBRA), Construction, Constructive AIR CANADA - COMPANY PROFILE, INFORMATION, BUSINESSSEE MORE ON REFERENCEFORBUSINESS.COMAIR CANADA VISION STATEMENTCANADA AIRLINES FLIGHT STATUSIS AIR CANADA GOVERNMENT OWNEDTRANS CANADA AIRLINESHISTORY
KELLOGG COMPANY
MAYTAG CORPORATION
KMART CORPORATION
ENRON CORPORATION
HILTON HOTELS CORPORATION BURGER KING CORPORATIONROSS STORES, INC.
THE COCA-COLA COMPANY REFERENCE FOR BUSINESS Our Encyclopedia of Small Business is a comprehensive and easily accessible reference source for entrepreneurs that demand practical information that can be applied to their own business.OPERATIONS STRATEGY
Encyclopedia of Business, 2nd ed. Operations Strategy: Ob-Or. After collectively considering the products and services demanded by customers, strengths and weaknesses of competitors, the environment, and the firm's own strengths, weaknesses, cultures, and resources, proficient firms can formulate their vision as expressed through themission statement.
HASBRO, INC.
1027 Newport Avenue Pawtucket, Rhode Island 02862-1059 U.S.A.. Company Perspectives: The company's focus will be on building a strong global business and further strengthening its presence in the children's and family leisure time and entertainment industry.PFIZER INC.
235 East 42nd Street New York New York 10017-5755 U.S.A.. Company Perspectives. The cycle of renewal drives everything we do at Pfizer. With several Pfizer medicines now coming to the end of their life cycles, we are doing what Pfizer people have done many times since our founding in 1849--build a new platform for extended growth. THE COCA-COLA COMPANY The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red andwhite trademark is
SAN MIGUEL CORPORATION 40 San Miguel Avenue Mandaluyong City 1550 Metropolitan Manila Philippines. Company Perspectives: San Miguel Corporation's commitment to bring quality products to each and every Filipino home has brought together well-loved brands that make everyday life a celebration.KOHL'S CORPORATION
N56 W17000 Ridgewood Drive Menomonee Falls Wisconsin 53051-5660 U.S.A.. Company Perspectives. Kohl's mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. EBAY INC. - COMPANY PROFILE, INFORMATION, BUSINESS 2005 Hamilton Ave., Suite 204 San Jose, California 95125 U.S.A.. Company Perspectives: eBay is The World's Online Marketplace. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. COLGATE-PALMOLIVE COMPANY Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed.NOKIA CORPORATION
Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: MobileToggle navigation
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* Reference for Business * Company History Index * Information Technology TERRA LYCOS, INC. - COMPANY PROFILE, INFORMATION, BUSINESS DESCRIPTION, HISTORY, BACKGROUND INFORMATION ON TERRA LYCOS, INC. ------------------------- -------------------------Calle Nicaragua, 54
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COMPANY PERSPECTIVES: Terra Lycos's mission is to become the world's leading online destination. Through a unique platform that combines the benefits of the convergence of Internet services and next-generation communication technologies with the broadest, most comprehensive array of popular products and services, Terra Lycos provides users a compelling network of web brands and gives advertisers access to a vast and diverseaudience.
HISTORY OF TERRA LYCOS, INC. Terra Lycos, Inc. was formed in October 2000 by the merger of Spain's Terra Networks, S.A. and the popular Internet portal and search engine firm Lycos, Inc. Pittsburgh-based Lycos grew from its origin in 1995 as a search engine to become a multi-branded Internet portal operating several different web sites that offered a variety of services. Lycos formed partnerships with numerous content providers for such areas as books, health information, news, and more. After going public in 1996 it acquired a wide range of companies providing content and services. It also expanded internationally by forming joint ventures in Asia, Japan, Latin America, and Europe. The acquisition of Lycos by Terra Networks gave Terra Lycos unprecedented access to more than 50 million telephony and wireless customers throughout the world. A LEADING INTERNET SEARCH ENGINE: 1995–97 Lycos, Inc. was created in 1995 when CMG@Ventures, the strategic investment and development arm of CMG Information Services, Inc., purchased the exclusive rights to Lycos Spider Technology from Carnegie Mellon University. Lycos was established as a subsidiary of CMG@Ventures, which later became CMGI Inc., to develop and market the technology. Lycos Spider Technology utilized software "robots" to scan the Internet and abstract the home pages that it found. Michael Mauldin, who led the development of the technology at Carnegie Mellon, became Lycos's chief scientist. Carnegie Mellon received $500,000 in cash, a 20 percent stake in the company, and royalties. Later, when a patent was awarded for the spidering technology that Lycos used, it was granted to Carnegie Mellon University but was owned by Lycos. The name Lycos was derived from a Latin word for a special kind of spider that leaves its web to hunt. At the time Lycos was established as a separate company, it had built a catalog of more than 3.7 million Internet pages and had nearly 3.5 million hits a week. Lycos planned to offer advertising space on its site, to license key components of its search technology, and to develop products based on its technology. One of the first products under development was called Spider in a Box. Lycos planned to ship this shrink-wrapped version of its web crawler in 1996 for use in corporate intranets and wide-area networks (WANs). In early 1996 Lycos offered a free product called a2z, which categorized Lycos's database of 19 million URLs by subject. However, a2z was dropped later in the year, but Lycos would continue to try to create a classified directoryof web sites.
In April 1996 Lycos was one of four search engine companies that had their IPOs that year. Yahoo!, the best-known search engine, InfoSeek, and Excite.com, which was produced by Architext, also went public. Following their successful IPOs, other companies announced plans to go public or provide commercial searching products. Digital Equipment Company (DEC), which developed the AltaVista searching technology, planned to develop products for the corporate intranet market. Lycos launched its licensing program in April 1996 through an agreement with the Scandinavian newspaper the_ Swedish Post._ Lycos was the first Internet search engine to license its search and index technology to smaller sites. In another partnership Lycos and book publisher Simon & Schuster formed the Lycos Press as a three-year co-publishing venture. The first title was to be called_ Lycos' 250,000 Best World Wide Web Sites._ Throughout 1996 Lycos continued to upgrade its search engine. The first upgrade, called CentiSpeed, performed 4,000 queries per second, four times as many as its nearest competitor. It also supported multiple search crawlers and employed a technology that let the spider continue to search while waiting for a slow site to connect. Through an agreement with InfoSpace Inc., Lycos users could access InfoSpace's People Directory, which contained more than 100 million U.S. and Canadian business and public telephone numbers, and AccuMail, a large e-mail directory. Later in 1996 Lycos added the capability to search for individual sound, video, and other multimedia files. Lycos claimed that it was the first search engine to enable users to search for individual multimedia files. Lycos also added a city guide that featured 400 cities, and it established a Club Lycos for users that provided them with discounts with merchants such as Southwest Airlines and Avis car rentals. In addition to adding new features and upgrading its search engine in 1996, Lycos redesigned its graphic interface to look like an Internet portal. Lycos's first international venture was Lycos Europe, which was formed in May 1997 as a joint venture with German media conglomerate Bertelsmann AG. The venture planned to provide native-language Internet navigation centers in 37 European countries. In mid-1997 Lycos announced it would introduce two Intranet search engines that combined Lycos search technology with a publishing engine from Inmagic Inc. The Lycos Intranet Spider, priced at $995, performed basic intranet searches and navigation, while DB/Text Index Spider ($7,500) performed database searches. For its fiscal year ending July 31, Lycos's revenue jumped from $5.3 million in fiscal 1996 to $22.3 million in 1997. Later in the year Lycos surprised analysts when it reported its first profitable quarter ending October 31, 1997. Analysts noted that Lycos had recently signed a three-year agreement with Barnes & Noble, whereby BarnesandNoble.com became the exclusive bookseller for Lycos. Lycos would receive a percentage of book sales generated through its site. ADDING CONTENT PROVIDERS, MAKING ACQUISITIONS, PURSUING MULTIPLE BRANDING STRATEGY: 1998 In early 1998 Lycos announced it would acquire Tripod Inc., for $58 million in stock. Tripod provided free web pages to about one million users, with news and commentary tailored to young adults. The acquisition was expected to increase traffic to the Lycos site and was part of Lycos's strategy to build online communities around targeted content. Both Lycos and Tripod were among the top ten most visited sites on the Web, with Lycos recently introducing e-mail and chatcapabilities.
Throughout 1998 Lycos continued to add content providers to its site. In March, Preview Travel became the exclusive multi-service provider of travel reservations on Lycos's Travel Web Guide and Travel Network in a deal valued at $4.2 million. CDNow became the exclusive retailer of music-related products on Lycos and Tripod sites, with CDNow paying Lycos $18.5 million over three years to be featured on Lycos's Shopping Network and Entertainment Web Guides as well as on music-related search results pages, banner ads, and links. Other deals were struck with contact management site PlanetAll and career sites The Monster Board and Online Career Center. Lycos also took a minority interest in its e-mail provider, GlobeComm Inc., for about $4 million. According to one survey, Lycos ranked sixth among popular sites with 15 million unique visitors in March 1998, behind leader Yahoo! with 32 million. Lycos acquired Pittsburgh-based WiseWire, a software firm whose technology Lycos had been licensing since November 1997, for nearly $40 million in stock. WiseWire software was used to create Lycos's search categories as well as to rate sites by Lycos users. Lycos CEO Bob Davis claimed that Lycos's categories were "incredibly more expansive" than Yahoo!'s because of the software, and Lycos planned to build a directory of web sites, a project it had started in 1996 with a2z but later abandoned. Ken Lang, who founded WiseWire in 1995 and was a former student of Michael Mauldin at Carnegie Mellon, became Lycos's chief technology officer. In mid-1998 Lycos entered into a three-year agreement with AT&T Corp. to market each other's services online, under the banner "Lycos Online Powered by AT&T WorldNet Service." Lycos users would begin to see promotions for AT&T services, and AT&T would promote the Lycos site and its roster of services. In addition, a co-branded AT&T Communication Center was launched on the Lycos site. In July 1998 Lycos introduced its free SafetyNet service, which filtered out objectionable content from web site searches. The company also became the designated content provider for Juno Web, which had 5.5 million subscribers to its free e-mail service. New content on the Lycos site included the science fiction web comic strip "WhirlGirl." Lycos took a big step toward becoming the gateway to the Internet with the $133 million stock purchase of WhoWhere Inc. in August 1998. The acquisition included the popular WhoWhere Internet white pages; MailCity, a free electronic mail system; and Angelfire, a free web page hosting service. MailCity had 9.3 million registered users, and Angelfire had 1.3 million users. Lycos also acquired GuestWorld, a publishing services site, for $4 million in August. In its September 1, 1998 review of Lycos,_ PC Magazine_ wrote, "If you want to make friends on the Internet, no portal offers you more opportunities than Lycos, from its chat and gaming features to its free Tripod Web-page community." The review noted that the Lycos community was "a vast and varied body," but it also complained that the site was difficult to navigate and could frustrate users. It concluded by ranking Lycos behind America Online, Excite, and Yahoo! in terms of ease of use. In September 1998 Lycos became one of four search engines to be listed on Microsoft's MSN.com web portal. The four search engines—Lycos, AltaVista, Infoseek, and Snap!—together with a new MSN-branded search engine to be launched later in the year, would be rotated as the default search engine on MSN.com. ------------------------- ------------------------- Lycos made another major acquisition in October 1998 when it purchased Wired Digital Inc.'s online products, including the popular HotBot search engine, Wired News and HotWired news sites, and other content sites offering shopping, e-mail, chat, and travel services. Wired Digital was the last remaining piece of Wired Ventures Inc., which debuted_ Wired_ magazine in 1993 and sold it to Condé Nast Publications in 1998. Lycos's acquisitions were part of the company's new strategy for growth through multiple brands and products. In acquiring a variety of brands and products, Lycos was becoming a "super site" that offered a portfolio of products for a variety of users. As one Lycos spokesperson told the_ San Jose Mercury News,_ "We are looking more and more like a traditional media company, having multiple brands across the network." For fiscal 1998 Lycos reported revenue of $56 million but still posted a loss. In November Lycos introduced its first national TV advertising campaign, which featured a black Labrador named Lycos under the tagline, "Lycos, go get it." The campaign also included radio spots in 11 major cities and was estimated to cost $25 million. Around this time Lycos added technology from Bidder's Edge that monitored several online auction sites. Lycos also began running services for other web sites, renaming its Lycos Affiliates Program as Lycos Network Services. Lycos was providing services for more than 80 sites, including The New York Times Company, Salon, and iVillage, and planned to expand its co-branding efforts through syndicated distribution of its e-mail, web site building, and other services. At the end of 1998 it was announced that Lycos and the National Football League would create Superbowl.com, the official web site for Super Bowl XXXIII in1999.
REMAINING INDEPENDENT: 1999 At the beginning of 1999 Lycos was enjoying tremendous growth. According to a Media Metrix report, Lycos attracted 26.3 million visitors monthly and was the fastest-growing web portal. Its audience reach had grown to 46.5 percent of Internet users, only three percentage points behind Yahoo! Inc. In February 1999 Lycos announced it would be the first major portal site to provide a directory of online songs available for downloading through MP3 technology, which coded music into compact files. Through a joint venture with Norway's Fast Search & Transfer, Lycos's directory would provide links to more than a half a million songs. Following the announcement, Lycos agreed to work with the Recording Industry Association of America (RIAA) to develop procedures for eliminating sites with pirated recordings from its directory. In early 1999 Lycos was one of the few remaining independent Internet portals. Walt Disney Company owned a significant portion of Infoseek, Netscape was sold to AOL, Snap was 60 percent owned by NBC, and Excite was being absorbed by @Home (At Home Corporation). Compaq Computer planned to spin off AltaVista stock to the public while retaining a majority share. In February 1999 it was announced that cable company USA Networks, which also owned Ticketmaster and Home Shopping Network, would acquire Lycos to create USA/Lycos Interactive Networks Inc. in a deal valued at $22 billion. However, the takeover was opposed by CMGI Inc., Lycos's largest shareholder with a 22 percent interest in the company. One reason for CMGI's opposition was that in the two days following the merger announcement, Lycos's shares lost nearly one-third of their value. Lycos's fate was in limbo, until the deal was declared officially dead in May 1999. Meanwhile, Lycos's revenue continued to climb. Under a three-year agreement, WebMD would pay Lycos $52.5 million to be its exclusive health information provider. In April 1999 Lycos launched Lycos Clubs, which included a suite of communication tools that let members create virtual clubhouses around shared interests. While Lycos established some clubs based on the known interests of its users, the company expected more clubs to form organically. According to figures released by Media Metrix Inc., Lycos passed Yahoo! in number of users for the first time. Just under 32 million people, or 51.8 percent of U.S. Internet users, visited Lycos in March 1999, compared to 31.2 million visitors, or 50.8 percent, to Yahoo!. The figure for Lycos included the Tripod and Angelfire web site hosting services, the WhoWhere Internet directory service, the Wired Digital news service, and the Lycos and HotBot Internet search sites, all of which were run as separate entities under the Lycos Network. In April 1999 Lycos replaced its proprietary directories on Lycos and Hotbot with the Open Directory, a guide to the web that was operated by some 8,000 volunteers. The Open Directory had been acquired by Netscape Communications in December 1998. It became part of Netscape's Mozilla.org group, and Netscape released the source code for free. Lycos's attempt to build its own directory using WiseWire technologyhad not paid off.
Also in April the Lycos Radio Network was introduced, making Lycos the first portal to incorporate streaming audio and video. The Lycos Radio player browser interface featured an embedded video playback area, an area for banner ads, and navigational links. In mid-1999 Lycos acquired search engine technology from IntelliSeek, giving it access to more than 7,000 databases from Invisible Web, a previously inaccessible index of information. During the same period Bertelsmann, Lycos's international joint venture partner, invested $12 million for the expansion of Tripod Europe. Launched in October 1998, Tripod was the fastest growing online community in Europe. In addition, Lycos's largest shareholder, CMGI Inc., acquired AltaVista from Compaq for $2.3 billion. In July 1999 Lycos integrated auctions into its Lycos and Tripod Networks of web sites. Dubbed auctions.lycos.com and auctions.tripod.com, the two services shared listings and started with 7,000 to 8,000 items for auction. Also in July Lycos formed Lycos Ventures, a $70 million venture capital fund whose partners included Microsoft cofounder Paul Allen. For the fiscal year ending July 31, 1999, Lycos reported a net loss of $4.4 million on revenue of $40.6million.
In August Lycos strengthened its position among music-oriented users by acquiring Internet Music Distribution Inc. for about $38 million in stock. Internet Music's music-playing software, Sonique, allowed users to download music files and play them on their personal computers. Lycos planned to give away Sonique through free downloads, hoping it would boost the popularity of its music-oriented web sites. Later in the year Lycos announced the formation of music.lycos.com, a comprehensive online music destination that offered MP3 search and hosting areas, legal MP3 downloads, 35 radio channels, music news, reviews, chat rooms, message boards, commerce, and an MP3 player download. The site also served independent musicians by offering a hosting service for artists to create their own home page, add songs to the download directory, and provide other information. Continuing its string of acquisitions, Lycos purchased Quote.com Inc. for about $78 million in stock. Quote.com provided stock quotes and other financial information and had over 600,000 Internet visitors in the most recent month. The company also operated a service that provided real-time stock quotes to the web sites of other financial companies. Lycos planned to build chat rooms, message boards, and other features linked to Quote.com to create a community of users interested in financial information. Lycos expanded internationally in the final four months of calendar 1999. In September Lycos and Singapore Telecom formed a pan-Asian joint venture, Lycos Asia. In December 1999 Lycos Asia launched a site in Singapore and planned to go online in Malaysia and the Philippines. Other plans called for setting up customized versions of Lycos in tenAsian cities.
In October 1999 Lycos launched 12 country-specific sites for Latin America and two sites for Spanish speakers in the United States. In November Lycos Japan gained a $32 million investment from Kadokawa Shoten Publishing Co. Ltd., a major Japanese media company, which became one of several joint venture partners there. Lycos also launched a Japanese version of Tripod, its community web sitesubsidiary.
In November 1999 Lycos purchased Gamesville.com, an online game company that had 2.2 million registered users, for $207 million in stock. In preparation for the 1999 holiday shopping season, Lycos announced it would offer a range of new shopping services, including product reviews, comparison shopping, and consumer ratings. The Lycos WebShopper was a new comparison shopping tool, and Lycos added links to epinions.com and other sites that provided consumer and professional product reviews. The company also launched Lycoshop, which featured listings from major retailers as well as the abovementioned services. As a result, Lycos was able to report a 450 percent increase in the number of unique shoppers for the holiday season over the previous year. As of December 1999 Lycos claimed an audience of 29 million users. MERGER WITH SPAIN'S TERRA NETWORKS: 2000 In February 2000 Lycos made investments in two software firms that specialized in building web sites and online communities by taking a minority interest in Trellix Corp. and acquiring Valent Software Corp. for $45 million in stock. Around this time Lycos also formed a joint venture with Bell Canada. In May 2000 news surfaced that Lycos was holding merger talks with Terra Networks, the Internet unit of Spanish telephone company Telefónica, S.A. Unlike the 1999 announcement of USA Networks' proposed takeover of Lycos, though, this information had the effect of boosting Lycos's stock by about 12 percent. Before the month was over, it was announced that Lycos would be acquired for $12.5 billion by Terra Networks. Wall Street jitters then sent Lycos's stock down more than 20 percent. With support from CMGI, the merger closed in October 2000, and Lycos combined with Terra Networks to create Terra Lycos,Inc.
Terra Networks was originally established in December 1998 as Telefónica Interactiva by Spain's largest telephone company, Telefónica, S.A. In April 1999 Telefónica Interactiva acquired a Spanish portal company and an Internet service provider (ISP) to become the top-ranked portal and ISP in Spain. Later in 1999 the company acquired ISPs and Internet portals in Brazil, Central America, Mexico, Argentina, Chile, and Peru. In November 1999 Telefónica Interactiva went public and changed its name to Terra Networks, S.A. Bertelsmann, a longtime partner of Lycos, also participated in the formation of Terra Lycos. Bertelsmann agreed to provide content to Terra Lycos and to purchase $325 million of services from Terra Lycos in the first two years. It also committed to purchase up to $675 million of services in years three through five, with Telefónica committing to purchase any portion of those services not bought by Bertelsmann. Bertelsmann was the third largest media company in the world, with operations in 54 countries. Through its alliances with Bertelsmann and Telefónica, Terra Lycos was in a unique position to benefit from the convergence of media, wireless communications, and interactive content. A joint venture with Telefónica Móviles, S.A., gave Terra Lycos access to 20 million wireless users, for whom Terra Lycos planned to develop unique content and e-commerce products. Terra Lycos also had access to Telefónica's 35 million telephony subscribers, for whom it planned to offerexpanded services.
At the end of 2000 Terra Lycos was providing Internet access to more than five million customers worldwide. The company offered both paid and free subscription services and was the leading ISP in Spain, Chile, Peru, and Guatemala. It was also expanding in Asia through Lycos Asia, its joint venture with Singapore Telecom. In September 2000 Lycos Asia received permission from the Chinese government to operate a web portal from Shanghai. Lycos Indonesia was launched in October 2000, and the launch of Lycos Thailand in December 2000 gave Terra Lycos an international presence in 41 countries. Lycos also appeared committed to adding new content and services to its web portal. In July 2000 Lycos acquired Matchmaker.com, a Texas-based online dating service, for $44 million. Other new services introduced in selected markets during 2000 included Lycos TV Online and a voice-based information service. The company also continued to strengthen its brand through a $20 million national advertising campaign and high-profile partnerships that included building web sites for the 2000 Olympics in Sydney, Australia. PRINCIPAL SUBSIDIARIES:Lycos Europe; Lycos Asia; Lycos Japan; AnimationExpress .com; Angelfire.com; Gamesville.com; HotBot.com; Matchmaker.com; Quote.com; Rumbo.com; Sonique; Tripod.com; Whowhere.com; Wired News. PRINCIPAL COMPETITORS:AOL Time Warner, Inc.; Yahoo! Inc.; At Home Corporation; AltaVista Company; Microsoft Corporation.CHRONOLOGY
* KEY DATES:
* 1995: Lycos, Inc. is founded. * 1996: Lycos goes public and raises $46 million in its initial public offering (IPO). * 1997: Lycos Europe is formed through a joint venture with German media conglomerate Bertelsmann AG. * 1998: Spanish telephone company Telefónica creates Telefónica Interactiva, an Internet company. * 1999: Telefónica Interactiva goes public and becomes TerraNetworks, S.A.
* 2000: Terra Networks acquires Lycos, Inc. for $12.5 billion; the two companies combine to form Terra Lycos, Inc.ADDITIONAL DETAILS
* PUBLIC SUBSIDIARY OF TELEFÓNICA, S.A. * INCORPORATED: 1995 as Lycos, Inc.* EMPLOYEES: 3,196
* SALES: $40.6 million (1999) * STOCK EXCHANGES: New York Mercado Continuo * TICKER SYMBOLS: TRLY (ADR); TRR * NAIC: 514191 On-Line Information ServicesFURTHER REFERENCE
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Oanh, "Internet Search Service Lycos to Acquire California Firm's Online Products,"_ Knight-Ridder/Tribune Business News,_ October 7, 1998.Healey, Jon, "Web Portal Lycos Launches Free 12-Channel TV Online,"_ Knight-Ridder/Tribune Business News,_ May 16, 2000."Holiday Shoppers at LYCOShop up 450%,"_ Content Factory,_ January 5, 2000.Holland, Bill, "Lycos Cooperating with RIAA over New MP3 Database,"_ Billboard,_ February 13, 1999, p. 111.Homaday, Bill W., "Lycos to Purchase Bedford, Texas-Based Online Matchmaker for $44 Million,"_ Knight-Ridder/Tribune Business News,_ July 16, 2000.Howe, Peter J., "Lycos Debuts New Voice-Based Telephone Web-Surfing Network,"_ Knight-Ridder/Tribune Business News,_ October 10, 2000.———, "Shares of Web Portal Lycos, Spanish Phone Firm Fall on Worries About Takeover,"_ Knight-Ridder/Tribune Business News,_ May 18, 2000.———, "Spanish Company to Acquire Web Portal Lycos,"_ Knight-Ridder/Tribune Business News,_ May 17, 2000.Janah, Monua, "Lycos Move Raises Questions About Open Standards Among Internet Portals,"_ Knight-Ridder/Tribune Business News,_ April 20, 1999.Johnson, Bradley, "Microsoft Inks $60 Mil Deal with Search Engines,"_ Advertising Age,_ September 21, 1998, p. 4.Kerstetter, Jim, "Lycos, Verity Expand Searching,"_ PC Week,_ June 9, 1997, p. 10.Kinsella, Bridget, and Diane Patrick-Wexler, "S&S Sells Gousha, Acquires Mergent, Co-Ventures with Lycos and China,"_ Publishers Weekly,_ April 29, 1996, p. 20.Kirkpatrick, David, "Why Have Investors Ignored Lycos for So Long?,"_ Fortune,_ February 1, 1999, p. 150.Kong, Deborah, "Lycos, AltaVista Try to Boost Online Shopping,"_ Knight-Ridder/Tribune Business News,_ October 25, 1999.Kovatch, Karen, "Lycos Buys WiseWire Corp. in $39.75 Million Stock Deal,"_ Pittsburgh Business Times,_ May 1, 1998, p. 1.———, "Lycos Patent Could Bring Payoff to Carnegie Mellon,"_ Pittsburgh Business Times,_ June 19, 1998, p. 1.Kuchinskas, Susan, "Lycos Comes Knocking, Unveils Syndication Plans,"_ Brandweek,_ December 14, 1998, p. 46.Kwon, Regina, "Building the Network to Back Lycos' Deals,"_ Internet World,_ April 20, 1998, p. 28.Leger, Jill, "Lycos,"_ PC Magazine,_ September 1, 1998, p. 124."Lycos, CDNow Form Three-Year Partnership,"_ Internet World,_ April 6, 1998, p. 52."Lycos Chief Discusses Failed USA Networks Deal,"_ Knight-Ridder/Tribune Business News,_ May 12, 1999."Lycos, GeoCities Claim Audience Gains,"_ Content Factory,_ January 20, 1999."Lycos Gets Boost from Bertelsmann,"_ Content Factory,_ June 17, 1999."Lycos Goes Latin,"_ Content Factory,_ October 20, 1999."Lycos Japan Raises $32 Million,"_ Content Factory,_ November 8, 1999."Lycos on Yahoo's Heels with $78M Buy,"_ ISP Business News,_ September 13, 1999."Lycos, Paul Allen Form Venture Fund,"_ Content Factory,_ July 21, 1999."Lycos Sets Sights Higher,"_ PC Week,_ January 11, 1999, p. 32."Lycos Teams with NFL for Bowl Site,"_ Content Factory,_ December 31, 1998.MacArthur, Kate, "Lycos Leashes Labrador in New $20 Mil Ad Effort,"_ Advertising Age,_ October 9, 2000, p. 8.Machlis, Sharon, "Lycos Buys Tripod to 'Complete' Itself,"_ Computerworld,_ February 9, 1998, p. 12.Maloney, Janice, "Yahoo! 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