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brands they love.
LOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. CONSUMER SEGMENTATION SOLUTIONS THAT POWER MEANINGFUL Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide. Discover. Play.ACXIOM DATA FAQ
Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them. For our fraud detection andprevention products
WHAT GOOGLE'S COOKIE CHANGES MEAN FOR FINANCIAL SERVICES Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the podcast to discuss the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by Covid-19, privacy regulation and Google’s most recent announcements. From customer acquisition FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
AUDIENCE DEFINITION MADE EASY “Understanding consumers is not just using ‘marketing data’ as an information source, nor . is it just performing a staff activity.It is a vital,
ACXIOM OPT OUT FORM
Your choice to opt out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Data & Marketing Association's consumer choice services at www.dmachoice.org, which applies to all DMA membercompanies.
TRAVEL MARKETING IN A POST-PANDEMIC WORLD 5 How quickly do you think business travel will resume at or near pre-pandemic levels? 10% 42% 43% 5% 0-6 MONTHS 6-12 MONTHS 12-24MONTHS 24 OR MORE
DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Happy customers make great businesses, but it takes great experiences to make customers happy. Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. ABOUT US - ACXIOMPARTNERSLOCATIONSCOMPANY LEADERSHIP Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and thebrands they love.
LOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. CONSUMER SEGMENTATION SOLUTIONS THAT POWER MEANINGFUL Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide. Discover. Play.ACXIOM DATA FAQ
Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them. For our fraud detection andprevention products
WHAT GOOGLE'S COOKIE CHANGES MEAN FOR FINANCIAL SERVICES Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the podcast to discuss the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by Covid-19, privacy regulation and Google’s most recent announcements. From customer acquisition FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
AUDIENCE DEFINITION MADE EASY “Understanding consumers is not just using ‘marketing data’ as an information source, nor . is it just performing a staff activity.It is a vital,
ACXIOM OPT OUT FORM
Your choice to opt out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Data & Marketing Association's consumer choice services at www.dmachoice.org, which applies to all DMA membercompanies.
TRAVEL MARKETING IN A POST-PANDEMIC WORLD 5 How quickly do you think business travel will resume at or near pre-pandemic levels? 10% 42% 43% 5% 0-6 MONTHS 6-12 MONTHS 12-24MONTHS 24 OR MORE
LOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.DATA ENRICHMENT
Acxiom Data Quality Services. Accurate data is foundational to successfully engage with consumers and deploy impactful campaigns. Acxiom’s Data Quality Services is an enterprise-level data platform that cleanses, standardizes, and enhances your consumer contact data, including email addresses, phone numbers, names and addresses. HOW CONSUMER DATA CAN CREATE A CONNECTED CUSTOMER Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. PEOPLE-BASED MARKETING Enable People-Based Marketing Everywhere. Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.EUGENE BECKER
Eugene Becker serves as Acxiom’s General Manager of Global Data and Identity Products. He sets the strategy for the business, spearheads innovation and leads operations. Eugene is committed to helping marketers use data and identity to have more relevant and engaging conversations with people across all channels and platforms.Eugene’s
THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
ACXIOM DATA FAQ
Today’s dialog about data can be one-sided, underpinned by profit motives or mistrust. The truth is, many people just don’t understand how data is used, which leads to confusion and suspicion. In reality, data used properly benefits both business and individuals. ACXIOM LAUNCHES NEW CONSUMER PORTAL AboutTheData.com aims to give consumers access, transparency and choice. LITTLE ROCK, Ark. – September 4, 2013 – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced the unveiling of AboutTheData.com, the first online consumer portal of its kind that allows individuals to view and update core data elements that are part of THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I EMAIL MARKETING AND MOBILE DEVICES • 5 • B2C: It’s not enough anymore to bypass spam filters or junk folders. Consumer marketing emails have . to reach the inbox to be seen. Most importantly, they DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Happy customers make great businesses, but it takes great experiences to make customers happy. Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. ABOUT US - ACXIOMPARTNERSLOCATIONSCOMPANY LEADERSHIP Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and thebrands they love.
LOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.DATA GURU - ACXIOM
Acxiom Data Guru is your single source for answers on audience recommendations. To get the most out of Data Guru (and boost your results), let us know your FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
PARTNERS - ACXIOM
Acxiom partners - see companies who partner with Acxiom by location and categories. Categories include: application and integration partners, data partners, digital publishers and HOW CONSUMER DATA CAN CREATE A CONNECTED CUSTOMER 2 / Improving the Quality of Your Customer Data. As marketers, we know we can we create truly exceptional, personalized customer experiences when we leverage the right customer data. With the right insight in place, we can build a complete, real-time, single customer view (SCV) across channels. Crucially, with high-quality, real-time customer THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
ACXIOM OPT OUT FORM
Your choice to opt out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Data & Marketing Association's consumer choice services at www.dmachoice.org, which applies to all DMA membercompanies.
AUDIENCE DEFINITION MADE EASY “Understanding consumers is not just using ‘marketing data’ as an information source, nor . is it just performing a staff activity.It is a vital,
DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Happy customers make great businesses, but it takes great experiences to make customers happy. Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. ABOUT US - ACXIOMPARTNERSLOCATIONSCOMPANY LEADERSHIP Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and thebrands they love.
LOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.DATA GURU - ACXIOM
Acxiom Data Guru is your single source for answers on audience recommendations. To get the most out of Data Guru (and boost your results), let us know your FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
PARTNERS - ACXIOM
Acxiom partners - see companies who partner with Acxiom by location and categories. Categories include: application and integration partners, data partners, digital publishers and HOW CONSUMER DATA CAN CREATE A CONNECTED CUSTOMER 2 / Improving the Quality of Your Customer Data. As marketers, we know we can we create truly exceptional, personalized customer experiences when we leverage the right customer data. With the right insight in place, we can build a complete, real-time, single customer view (SCV) across channels. Crucially, with high-quality, real-time customer THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
ACXIOM OPT OUT FORM
Your choice to opt out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Data & Marketing Association's consumer choice services at www.dmachoice.org, which applies to all DMA membercompanies.
AUDIENCE DEFINITION MADE EASY “Understanding consumers is not just using ‘marketing data’ as an information source, nor . is it just performing a staff activity.It is a vital,
HOW CONSUMER DATA CAN CREATE A CONNECTED CUSTOMER 2 / Improving the Quality of Your Customer Data. As marketers, we know we can we create truly exceptional, personalized customer experiences when we leverage the right customer data. With the right insight in place, we can build a complete, real-time, single customer view (SCV) across channels. Crucially, with high-quality, real-time customer ACXIOM WHERE PEOPLE + DATA ARE CHANGING THE WORLD Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. CONSUMER SEGMENTATION SOLUTIONS THAT POWER MEANINGFUL Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.ACXIOM DATA FAQ
Today’s dialog about data can be one-sided, underpinned by profit motives or mistrust. The truth is, many people just don’t understand how data is used, which leads to confusion and suspicion. In reality, data used properly benefits both business and individuals. DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING SOLUTIONS Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. ACXIOM LAUNCHES NEW CONSUMER PORTAL AboutTheData.com aims to give consumers access, transparency and choice. LITTLE ROCK, Ark. – September 4, 2013 – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced the unveiling of AboutTheData.com, the first online consumer portal of its kind that allows individuals to view and update core data elements that are part of THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
ACXIOM DATA SUBJECT RIGHTS REQUEST Acxiom recognizes and supports your right to know what information our company has collected about you. Following verification of your identity, you can request a Consumer Access Report that provides the personal information that Acxiom has collected about you as well as the categories of data we have sold and/or disclosed about you. IT’S ALL A GAME: VIDEO GAMES, MASLOW’S HIERARCHY OF NEEDS From Monopoly and World of Warcraft to sweepstakes and the Mega Millions, we all love to play games for a variety of reasons. Some revel in playing to win, while others play to bond and be entertained or escape boredom. And whether you agree or disagree with Maslow’s hierarchy of needs, one thing is certain: humans have needsand many ofthem.
AUDIENCE DEFINITION MADE EASY retired widower across the street. Living next door is a young physician’s family who just moved from a neighboring state. How accurate can a consumer segment be when it assumes DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Happy customers make great businesses, but it takes great experiences to make customers happy. Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. CONSUMER SEGMENTATION SOLUTIONS THAT POWER MEANINGFUL Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide. Discover. Play. FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
ACQUIRE AND GROW CUSTOMERS Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. THE HUMAN FUTURE OF DATA In mid-September we hosted our second Future of Data Summit, with sessions ranging from the future of data and identity, paths to COVID-19 recovery for brands, a legislative outlook and data security. You should absolutely check out the on-demand sessions. Interestingly, throughout the wide variety of topics covered, one theme emerged timeand
ACXIOM LAUNCHES NEW CONSUMER PORTAL AboutTheData.com aims to give consumers access, transparency and choice. LITTLE ROCK, Ark. – September 4, 2013 – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced the unveiling of AboutTheData.com, the first online consumer portal of its kind that allows individuals to view and update core data elements that are part of THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
CHAD ENGELGAU
Chad Engelgau serves as Acxiom’s Chief Executive Officer, providing strategic leadership to the organization, which focuses on helping brands use data, identity and technology solutions to better understand people and create value through every interaction. THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I EMAIL MARKETING AND MOBILE DEVICES • 5 • B2C: It’s not enough anymore to bypass spam filters or junk folders. Consumer marketing emails have . to reach the inbox to be seen. Most importantly, they DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Happy customers make great businesses, but it takes great experiences to make customers happy. Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. CONSUMER SEGMENTATION SOLUTIONS THAT POWER MEANINGFUL Acxiom Personicx offers five powerful systems in the U.S. allowing marketers to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. Personicx is available in select countries around the globe, analyzing the digital behaviors of consumers worldwide. Discover. Play. FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
ACQUIRE AND GROW CUSTOMERS Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. THE HUMAN FUTURE OF DATA In mid-September we hosted our second Future of Data Summit, with sessions ranging from the future of data and identity, paths to COVID-19 recovery for brands, a legislative outlook and data security. You should absolutely check out the on-demand sessions. Interestingly, throughout the wide variety of topics covered, one theme emerged timeand
ACXIOM LAUNCHES NEW CONSUMER PORTAL AboutTheData.com aims to give consumers access, transparency and choice. LITTLE ROCK, Ark. – September 4, 2013 – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company today announced the unveiling of AboutTheData.com, the first online consumer portal of its kind that allows individuals to view and update core data elements that are part of THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
CHAD ENGELGAU
Chad Engelgau serves as Acxiom’s Chief Executive Officer, providing strategic leadership to the organization, which focuses on helping brands use data, identity and technology solutions to better understand people and create value through every interaction. THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I EMAIL MARKETING AND MOBILE DEVICES • 5 • B2C: It’s not enough anymore to bypass spam filters or junk folders. Consumer marketing emails have . to reach the inbox to be seen. Most importantly, theyLOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. THE ROLE OF DATA IN DIGITAL TRANSFORMATION Digital transformation can help to address that data fragmentation for brands and transform the customer experience – by providing the data infrastructure, strategy and technology to help brands unify, organize, orchestrate and curate their data. Tie together on and offline data, and digitize. Most brands today – across verticals –are
ACQUIRE AND GROW CUSTOMERS Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. PEOPLE-BASED MARKETING Enable People-Based Marketing Everywhere. Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere. 4 STEPS FOR BRANDS TO BECOME BETTER C2B MARKETERS Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I GAMING THE BANKING SYSTEM Gaming the Banking System. Traditional banks are not nearly as important to many millennials as they are to older generations. When choosing brands, millennials focus on added value and technological simplicity. They also happen to be a generation of video game players. From PCs, to consoles, and even phones, video games are a daily partof the
CONSUMER EXPECTATIONS AND CONNECTED VEHICLES Consumer Expectations and Connected Vehicles. Between voice recognition, artificial intelligence and autonomous driving, new connected vehicle services are being introduced at every turn. Whether bred out of market need, technical innovation or both, there’s no shortage of opinion around what the future holds for the IoT,connected vehicles
IT’S ALL A GAME: VIDEO GAMES, MASLOW’S HIERARCHY OF NEEDS From Monopoly and World of Warcraft to sweepstakes and the Mega Millions, we all love to play games for a variety of reasons. Some revel in playing to win, while others play to bond and be entertained or escape boredom. And whether you agree or disagree with Maslow’s hierarchy of needs, one thing is certain: humans have needsand many ofthem.
TIPPING THE BALANCE PART 1: CONSUMER BEHAVIOR AND MOBILE Tipping the Balance Part 1: Consumer Behavior and Mobile Payments. I ended my last blog post talking about the fact that consumers are exceedingly conservative about changing how they pay for goods and services. When it comes to money, old habits die hard. I pay the way I DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. ABOUT US - ACXIOMPARTNERSLOCATIONSCOMPANY LEADERSHIP Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and thebrands they love.
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Acxiom Data Guru is your single source for answers on audience recommendations. To get the most out of Data Guru (and boost your results), let us know yourDATA ENRICHMENT
Acxiom Data Quality Services. Accurate data is foundational to successfully engage with consumers and deploy impactful campaigns. Acxiom’s Data Quality Services is an enterprise-level data platform that cleanses, standardizes, and enhances your consumer contact data, including email addresses, phone numbers, names and addresses. ACXIOM WHERE PEOPLE + DATA ARE CHANGING THE WORLD You can view Acxiom’s “Equal Employment Opportunity is the Law” poster. Acxiom is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, call our recruiting team at 1-877-314-2049. PROTECTING YOUR PRIVACY IN THE INFORMATION AGE 3 Protecting Your Privac in te Information Age AWARENESS There are a lot of resources available to you should you have specific concernsabout your privacy.
THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I EMAIL MARKETING AND MOBILE DEVICES • 5 • B2C: It’s not enough anymore to bypass spam filters or junk folders. Consumer marketing emails have . to reach the inbox to be seen. Most importantly, theyACXIOM OPT OUT FORM
Your choice to opt out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Data & Marketing Association's consumer choice services at www.dmachoice.org, which applies to all DMA membercompanies.
GROUP AFFILIATION SEARCH TOOL A. ffiliation. S. earch Tool. Pumping "GAS" into the Growth Engine! Access Code. Agent ID. DATA, IDENTITY SOLUTION & PEOPLE-BASED MARKETING Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. ABOUT US - ACXIOMPARTNERSLOCATIONSCOMPANY LEADERSHIP Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and thebrands they love.
DATA GURU - ACXIOM
Acxiom Data Guru is your single source for answers on audience recommendations. To get the most out of Data Guru (and boost your results), let us know yourDATA ENRICHMENT
Acxiom Data Quality Services. Accurate data is foundational to successfully engage with consumers and deploy impactful campaigns. Acxiom’s Data Quality Services is an enterprise-level data platform that cleanses, standardizes, and enhances your consumer contact data, including email addresses, phone numbers, names and addresses. ACXIOM WHERE PEOPLE + DATA ARE CHANGING THE WORLD You can view Acxiom’s “Equal Employment Opportunity is the Law” poster. Acxiom is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, call our recruiting team at 1-877-314-2049. PROTECTING YOUR PRIVACY IN THE INFORMATION AGE 3 Protecting Your Privac in te Information Age AWARENESS There are a lot of resources available to you should you have specific concernsabout your privacy.
THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I EMAIL MARKETING AND MOBILE DEVICES • 5 • B2C: It’s not enough anymore to bypass spam filters or junk folders. Consumer marketing emails have . to reach the inbox to be seen. Most importantly, theyACXIOM OPT OUT FORM
Your choice to opt out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Data & Marketing Association's consumer choice services at www.dmachoice.org, which applies to all DMA membercompanies.
GROUP AFFILIATION SEARCH TOOL A. ffiliation. S. earch Tool. Pumping "GAS" into the Growth Engine! Access Code. Agent ID.LOCATIONS - ACXIOM
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.DATA GURU - ACXIOM
Acxiom Data Guru is your single source for answers on audience recommendations. To get the most out of Data Guru (and boost your results), let us know your HOW CONSUMER DATA CAN CREATE A CONNECTED CUSTOMER 2 / Improving the Quality of Your Customer Data. As marketers, we know we can we create truly exceptional, personalized customer experiences when we leverage the right customer data. With the right insight in place, we can build a complete, real-time, single customer view (SCV) across channels. Crucially, with high-quality, real-time customer PEOPLE-BASED MARKETING Enable People-Based Marketing Everywhere. Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.ACXIOM DATA FAQ
Today’s dialog about data can be one-sided, underpinned by profit motives or mistrust. The truth is, many people just don’t understand how data is used, which leads to confusion and suspicion. In reality, data used properly benefits both business and individuals. 4 STEPS FOR BRANDS TO BECOME BETTER C2B MARKETERS Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements. FIVE SIMPLE RULES FOR THE ETHICAL USE OF DATA In part six of our Ethical Use of Data video series, Sheila Colclasure, covers the five simple rules of ethical data use. 1. Define the Value. The first rule of ethical data-driven marketing is to know why you’re collecting data—and make sure everyone around you knows too. When you design your marketing programs you need toidentify the
THE MOTIVES BEHIND THE INTERNET OF THINGS The Motives Behind the Internet of Things. Every day, I get a constant stream of insurance news feeds. Lately, they all seem to be centered on the Internet of Things (IoT): driverless cars, sensors, FitBit type devices, and the like. These devices collect millions of pieces of data each minute – how many steps I took yesterday, how long I ACXIOM DATA SUBJECT RIGHTS REQUEST Acxiom recognizes and supports your right to know what information our company has collected about you. Following verification of your identity, you can request a Consumer Access Report that provides the personal information that Acxiom has collected about you as well as the categories of data we have sold and/or disclosed about you. THE WORLD’S MOST POWERFUL CONSUMER INSIGHTS … InfoBase Consumer Lists — offers the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S. The lists are multi-sourced and updated regularly to ensure marketers can leverage the most accurate and actionable intelligenceavailable.
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