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THE BEGINNER'S GUIDE TO FACEBOOK SHOPS (WITH EXAMPLES) The Beginner’s Guide to Facebook Shops (With Examples) Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce —make it possible for even the smallest HOW TO WRITE POWERFUL FACEBOOK AD HEADLINES 4. Use It As a CTA. If you look at how an ad is formatted, you’ll notice that the ad headline is placed immediately next to the CTA button. A natural use case of the ad headline, therefore, would be to use it as a lead-in for the CTA button, creating one larger, seamless-but-more-powerful CTA. HOW TO RUN A SUCCESSFUL LOW BUDGET GOOGLE ADS CAMPAIGN Facebook Twitter LinkedIn PinterestOn average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process. If you haven’t dived into PPC Read More HOW TO RUN A SUCCESSFUL INSTAGRAM GIVEAWAY (AND WHY YOU Creating Your Instagram Giveaway in 6 Easy Steps. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result. As you’re working through the process of creating your first giveaway, make sure to tie each decision back to your business goals. 1. HEALTHCARE MARKETING: 9 PRO TIPS TO ATTRACT MORE PATIENTS 7. Create More Video to Build Rapport Early. Video is an outstanding tool for healthcare marketing, and while we know the last thing you want to do is chase down your doctors after a long day to get them to record a video, it can do wonders for your campaigns. Videos allow you to tell more powerful stories and to share valuable information 5 TOP INSTAGRAM ADS MISTAKES ADVERTISERS MAKE (AND HOW TO Instagram is a powerful digital advertising channel, but missteps can destroy your campaigns. Discover 5 Instagram Ads mistakes you need to HOW TO WRITE THE PERFECT INSTAGRAM BIO FOR YOUR BUSINESS In this post, we’re going to go over how to write the perfect Instagram bio for your business, organization, and brand. We’ll talk about what this bio should accomplish, what information you need to include, and some excellent examples to draw inspiration from. DIGITAL ADVERTISING MADE EASY, FAST & EFFECTIVELOGINHOW IT WORKSFEATURESACADEMYSERVICESPRICING Create Easily Create Your Advertising Campaigns Across Multiple Channels in Minutes. Manage Manage all your advertising campaigns in one place. Analyze Analyze your campaigns and get actionable insights. Collaborate Collaborate effectively with your teams and clients. Learn Grow your ads skills with the AdEspresso University. UNDERSTANDING THE FACEBOOK ALGORITHM IN 2021: RANKING As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users.And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in. HOW TO CREATE A FACEBOOK LANDING PAGE IN 5 EASY STEPS What is a Facebook landing page? A Facebook landing page is the site page that users land on after clicking on your ad. It’s where they can take the action that you’ve optimized for, whether it’s to download a resource, register for an event, view (and ideally purchase) a product, learn more about your business or offering, andmore.
THE BEGINNER'S GUIDE TO FACEBOOK SHOPS (WITH EXAMPLES) The Beginner’s Guide to Facebook Shops (With Examples) Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce —make it possible for even the smallest HOW TO WRITE POWERFUL FACEBOOK AD HEADLINES 4. Use It As a CTA. If you look at how an ad is formatted, you’ll notice that the ad headline is placed immediately next to the CTA button. A natural use case of the ad headline, therefore, would be to use it as a lead-in for the CTA button, creating one larger, seamless-but-more-powerful CTA. HOW TO RUN A SUCCESSFUL LOW BUDGET GOOGLE ADS CAMPAIGN Facebook Twitter LinkedIn PinterestOn average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process. If you haven’t dived into PPC Read More HOW TO RUN A SUCCESSFUL INSTAGRAM GIVEAWAY (AND WHY YOU Creating Your Instagram Giveaway in 6 Easy Steps. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result. As you’re working through the process of creating your first giveaway, make sure to tie each decision back to your business goals. 1. HEALTHCARE MARKETING: 9 PRO TIPS TO ATTRACT MORE PATIENTS 7. Create More Video to Build Rapport Early. Video is an outstanding tool for healthcare marketing, and while we know the last thing you want to do is chase down your doctors after a long day to get them to record a video, it can do wonders for your campaigns. Videos allow you to tell more powerful stories and to share valuable information 5 TOP INSTAGRAM ADS MISTAKES ADVERTISERS MAKE (AND HOW TO Instagram is a powerful digital advertising channel, but missteps can destroy your campaigns. Discover 5 Instagram Ads mistakes you need to HOW TO WRITE THE PERFECT INSTAGRAM BIO FOR YOUR BUSINESS In this post, we’re going to go over how to write the perfect Instagram bio for your business, organization, and brand. We’ll talk about what this bio should accomplish, what information you need to include, and some excellent examples to draw inspiration from. 12 FACEBOOK AD TARGETING TIPS TO INCREASE YOUR ROAS 1. Use Facebook Audience Insights wisely. Facebook Audience Insights offers a ton of valuable data on your Facebook audience including demographics, interests and location. This information can help you create heavily targeted Facebook ad campaigns. FACEBOOK ADS PERFORMANCE: THE 10 THINGS TO CHECK TO BOOST In the tool, click on the “Your Campaigns” tab to find your campaigns: At the bottom of the campaign page is the Relevance Score: A higher score means there’s more engagement with your ad, which results in a lower cost per click. Relevance Scores HOW TO RUN A SUCCESSFUL LOW BUDGET GOOGLE ADS CAMPAIGN Facebook Twitter LinkedIn PinterestOn average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process. If you haven’t dived into PPC Read More THE TOP INSTAGRAM STRATEGIES & TOOLS YOU NEED TO BE USING Instagram Strategies Pro Tip #1: Share Lots of UGC. User-generated content (or “UGC”) should be a primary focus of your Instagram campaigns in 2020. This isn’t necessarily brand new, but it’s as important as ever before, and with more brands catching on, you need to keep up. User-generated content is the sharing of content thatothers
HOW TO GET VERIFIED ON INSTAGRAM IN 3 SIMPLE STEPS + TIPS Note: Lying about personal details or falsifying proof can lead to losing your badge or even getting your account deleted.Be honest. Make sure you also consider these things when filling out each field: Full Name: If you use your original name for your Instagram account, your full name is enough.If it’s a business account, you need the full name of the owner or an employee whose name appears 16 OF OUR MOST POWERFUL STRATEGIES FOR ADVERTISING ON FACEBOOK Get 2018 Started On The Right Note. To recap, here are the 16 most powerful Facebook advertising strategies to try in 2018: Strategy #1: Use a hybrid Facebook advertising strategy. Strategy #2: Create a strong price per click strategy to increase revenue and HEALTHCARE MARKETING: 9 PRO TIPS TO ATTRACT MORE PATIENTS 7. Create More Video to Build Rapport Early. Video is an outstanding tool for healthcare marketing, and while we know the last thing you want to do is chase down your doctors after a long day to get them to record a video, it can do wonders for your campaigns. Videos allow you to tell more powerful stories and to share valuable information INFLUENCER MARKETING GUIDELINES: RULES MARKETERS & BRANDS Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. EVERYTHING YOU NEED TO KNOW ABOUT THE FACEBOOK SPECIAL AD The Facebook Special Ad Category is a new classification for ads that link to housing, credit, or job opportunities. Facebook created the category to help enforce their policies against discriminatory practices in advertising and prevent discrimination based on demographic characteristics, such as age and gender. INTERESTS VS. LOOKALIKES, WHICH IS THE BEST FOR FACEBOOK Interests- based audiences are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.. In 2018 lookalikes audiences were given a major update with the ability to create value based lookalikes based on the recency, frequency, and value of purchases passed to Facebook via the purchase pixel DIGITAL ADVERTISING MADE EASY, FAST & EFFECTIVELOGINHOW IT WORKSFEATURESACADEMYSERVICESPRICING Create Easily Create Your Advertising Campaigns Across Multiple Channels in Minutes. Manage Manage all your advertising campaigns in one place. Analyze Analyze your campaigns and get actionable insights. Collaborate Collaborate effectively with your teams and clients. Learn Grow your ads skills with the AdEspresso University. FACEBOOK ADS EXAMPLES Facebook ads are a science and an art. Looking at Facebook ads examples is one of the best ways to learn how to create your own. It also gets the creative juices flowing and help you come up with your own original ideas. As organic reach declines, knowing how to create effective Facebook ads is more important than ever.. Posting on your Facebook business page is no longer a guarantee that yourADESPRESSO LOGIN
Sign in to your account. Email: Password: Forgot your password? Don't have an account? Start your free trial now! UNDERSTANDING THE FACEBOOK ALGORITHM IN 2021: RANKING As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users.And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in. 15 CALL TO ACTION EXAMPLES (AND HOW TO WRITE THE PERFECT CTA) 39. Daily Look. Sometimes the best way to make your call to action more effective is to get creative with the pain points that you target. Realistically, personal styling company Daily Look has very little to do with finding more hours in the day and a lot more to do with buying expensive clothes. DIGITAL ADVERTISING MADE EASY, FAST & EFFECTIVELOGINHOW IT WORKSFEATURESACADEMYSERVICESPRICING Create Easily Create Your Advertising Campaigns Across Multiple Channels in Minutes. Manage Manage all your advertising campaigns in one place. Analyze Analyze your campaigns and get actionable insights. Collaborate Collaborate effectively with your teams and clients. Learn Grow your ads skills with the AdEspresso University. FACEBOOK ADS EXAMPLES Facebook ads are a science and an art. Looking at Facebook ads examples is one of the best ways to learn how to create your own. It also gets the creative juices flowing and help you come up with your own original ideas. As organic reach declines, knowing how to create effective Facebook ads is more important than ever.. Posting on your Facebook business page is no longer a guarantee that yourADESPRESSO LOGIN
Sign in to your account. Email: Password: Forgot your password? Don't have an account? Start your free trial now! UNDERSTANDING THE FACEBOOK ALGORITHM IN 2021: RANKING As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users.And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in. 15 CALL TO ACTION EXAMPLES (AND HOW TO WRITE THE PERFECT CTA) 39. Daily Look. Sometimes the best way to make your call to action more effective is to get creative with the pain points that you target. Realistically, personal styling company Daily Look has very little to do with finding more hours in the day and a lot more to do with buying expensive clothes. HOW TO CREATE A FACEBOOK LANDING PAGE IN 5 EASY STEPS What is a Facebook landing page? A Facebook landing page is the site page that users land on after clicking on your ad. It’s where they can take the action that you’ve optimized for, whether it’s to download a resource, register for an event, view (and ideally purchase) a product, learn more about your business or offering, andmore.
HOW TO WRITE POWERFUL FACEBOOK AD HEADLINES 4. Use It As a CTA. If you look at how an ad is formatted, you’ll notice that the ad headline is placed immediately next to the CTA button. A natural use case of the ad headline, therefore, would be to use it as a lead-in for the CTA button, creating one larger, seamless-but-more-powerful CTA. 5 WAYS APPLE IOS 14 WILL AFFECT YOUR FACEBOOK ADS (AND HOWSEE FULL LIST ON ADESPRESSO.COM THE BEST PLACES TO FIND FREE PICTURES FOR FACEBOOK Facebook Twitter LinkedIn PinterestVisual content is an essential component of social media marketing. The images that we choose for our posts and our Facebook Ads say a lot about our business, so we need high quality, interesting, and attention-grabbing images to support our content. These images, however, can be expensive to create andrequire a Read More
THE ULTIMATE GUIDE TO FACEBOOK JOB POSTINGS First, go to your business’s Facebook page and click ‘Job,’ located above the ‘Write a post’ box. If you haven’t already created a Facebook business page, you’ll need to do that first. A box will open, allowing you to fill in the details of your job posting, including information like FACEBOOK ADS EXAMPLES Facebook ads are a science and an art. Looking at Facebook ads examples is one of the best ways to learn how to create your own. It also gets the creative juices flowing and help you come up with your own original ideas. As organic reach declines, knowing how to create effective Facebook ads is more important than ever.. Posting on your Facebook business page is no longer a guarantee that your OPTIMIZING YOUR FACEBOOK AD: DELIVERY AND PLACEMENTS Facebook ads delivery optimization is used to help Facebook understand your ad campaign’s goals. Basically, you’re telling Facebook’s algorithms what your anticipated results are and who should see your ads. You can optimize your Facebook ads delivery in the campaign setup phase after you’ve set the budget. For example, if you optimize A BREAKDOWN OF FACEBOOK AD TYPES Stories ads. Stories ads are full-screen immersive experiences that pop up in-between the Stories users watch on Facebook, Instagram, Messenger or WhatsApp. You can make your Stories with videos, images or even carousels. Stories offer a lot more freedom of expression than your typical video or image ads, as you can experiment with video effects, emojis and even augmented reality to make an FACEBOOK ADS REPORTING 101: 6 METRICS YOU SHOULD BE TRACKING Ad fatigue is a real problem that could derail your campaigns. 6. Quality Ranking. Your quality ranking (which used to be called your “relevance score”) is a semi-black-box metric on Facebook that tells you how relevant your ad is to your audience according to their algorithmic calculations. TOP FACEBOOK UPDATES YOU CAN'T MISS (MAY 2021 EDITION) This month’s Facebook Updates won’t disappoint you. We got new accessibility tools for live streaming, the updated Messenger interface, “quiet time,” and a new download data tool that will impact the user and marketer experience alike. Let’s take a look at all of these new changes and what they mean for you. THE ULTIMATE FACEBOOK ADS BUDGETS BREAKDOWN (+ FREE 3. Run a Test Campaign. The best way of determining an ads budget is to run a test campaign, even if it’s only $100 although more is better. That will then allow you to put some real figures into the budget calculator rather than having to make a complete guess for eachmetric.
THE 7 MEDIA & ENTERTAINMENT MARKETING SECRETS YOU NEED TO KNOW But, hey, wait a minute that’s our media and entertainment marketing secret #3. Let’s start with number 1! 1. You Need to Sell the Experience. When it comes to the entertainment industry, in particular, competition is fierce. You’re competing with a user’s attention with other television channels, YouTube influencers, socialmedia
THE 15 BEST HASHTAG CAMPAIGNS OF ALL TIME Creating branded hashtags can be difficult, and it can be even more challenging to incorporate a hashtag into a long-standing successful campaign.. To give you some inspiration, I’ve compiled some of my favorite hashtag campaign examples to create my list of the 15 best hashtag campaigns of all time. THE ULTIMATE GUIDE TO FACEBOOK REMARKETING When you click on one of the five sections of remarketing-based custom audiences, they will open up a plethora of sub-types to choose from based on your goals and what platforms you use. In this next section, I’ll give you a step-by-step guide on how to run multiple remarketing campaigns in THE BEST PLACES TO FIND FREE PICTURES FOR FACEBOOK Facebook Twitter LinkedIn PinterestVisual content is an essential component of social media marketing. The images that we choose for our posts and our Facebook Ads say a lot about our business, so we need high quality, interesting, and attention-grabbing images to support our content. These images, however, can be expensive to create andrequire a Read More
DIGITAL ADVERTISING MADE EASY, FAST & EFFECTIVELOGINHOW IT WORKSFEATURESACADEMYSERVICESPRICING Create Easily Create Your Advertising Campaigns Across Multiple Channels in Minutes. Manage Manage all your advertising campaigns in one place. Analyze Analyze your campaigns and get actionable insights. Collaborate Collaborate effectively with your teams and clients. Learn Grow your ads skills with the AdEspresso University. UNDERSTANDING THE FACEBOOK ALGORITHM IN 2021: RANKING As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users.And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in. HOW TO CREATE A FACEBOOK LANDING PAGE IN 5 EASY STEPS What is a Facebook landing page? A Facebook landing page is the site page that users land on after clicking on your ad. It’s where they can take the action that you’ve optimized for, whether it’s to download a resource, register for an event, view (and ideally purchase) a product, learn more about your business or offering, andmore.
THE 7 MEDIA & ENTERTAINMENT MARKETING SECRETS YOU NEED TO KNOW But, hey, wait a minute that’s our media and entertainment marketing secret #3. Let’s start with number 1! 1. You Need to Sell the Experience. When it comes to the entertainment industry, in particular, competition is fierce. You’re competing with a user’s attention with other television channels, YouTube influencers, socialmedia
THE BEGINNER'S GUIDE TO FACEBOOK SHOPS (WITH EXAMPLES) The Beginner’s Guide to Facebook Shops (With Examples) Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce —make it possible for even the smallest HOW TO WRITE POWERFUL FACEBOOK AD HEADLINES 4. Use It As a CTA. If you look at how an ad is formatted, you’ll notice that the ad headline is placed immediately next to the CTA button. A natural use case of the ad headline, therefore, would be to use it as a lead-in for the CTA button, creating one larger, seamless-but-more-powerful CTA. HOW TO RUN A SUCCESSFUL LOW BUDGET GOOGLE ADS CAMPAIGN Facebook Twitter LinkedIn PinterestOn average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process. If you haven’t dived into PPC Read More INFLUENCER MARKETING GUIDELINES: RULES MARKETERS & BRANDS Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. HOW TO RUN A SUCCESSFUL INSTAGRAM GIVEAWAY (AND WHY YOU Creating Your Instagram Giveaway in 6 Easy Steps. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result. As you’re working through the process of creating your first giveaway, make sure to tie each decision back to your business goals. 1. HOW TO WRITE THE PERFECT INSTAGRAM BIO FOR YOUR BUSINESS In this post, we’re going to go over how to write the perfect Instagram bio for your business, organization, and brand. We’ll talk about what this bio should accomplish, what information you need to include, and some excellent examples to draw inspiration from. DIGITAL ADVERTISING MADE EASY, FAST & EFFECTIVELOGINHOW IT WORKSFEATURESACADEMYSERVICESPRICING Create Easily Create Your Advertising Campaigns Across Multiple Channels in Minutes. Manage Manage all your advertising campaigns in one place. Analyze Analyze your campaigns and get actionable insights. Collaborate Collaborate effectively with your teams and clients. Learn Grow your ads skills with the AdEspresso University. UNDERSTANDING THE FACEBOOK ALGORITHM IN 2021: RANKING As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users.And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in. HOW TO CREATE A FACEBOOK LANDING PAGE IN 5 EASY STEPS What is a Facebook landing page? A Facebook landing page is the site page that users land on after clicking on your ad. It’s where they can take the action that you’ve optimized for, whether it’s to download a resource, register for an event, view (and ideally purchase) a product, learn more about your business or offering, andmore.
THE 7 MEDIA & ENTERTAINMENT MARKETING SECRETS YOU NEED TO KNOW But, hey, wait a minute that’s our media and entertainment marketing secret #3. Let’s start with number 1! 1. You Need to Sell the Experience. When it comes to the entertainment industry, in particular, competition is fierce. You’re competing with a user’s attention with other television channels, YouTube influencers, socialmedia
THE BEGINNER'S GUIDE TO FACEBOOK SHOPS (WITH EXAMPLES) The Beginner’s Guide to Facebook Shops (With Examples) Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce —make it possible for even the smallest HOW TO WRITE POWERFUL FACEBOOK AD HEADLINES 4. Use It As a CTA. If you look at how an ad is formatted, you’ll notice that the ad headline is placed immediately next to the CTA button. A natural use case of the ad headline, therefore, would be to use it as a lead-in for the CTA button, creating one larger, seamless-but-more-powerful CTA. HOW TO RUN A SUCCESSFUL LOW BUDGET GOOGLE ADS CAMPAIGN Facebook Twitter LinkedIn PinterestOn average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process. If you haven’t dived into PPC Read More INFLUENCER MARKETING GUIDELINES: RULES MARKETERS & BRANDS Influencer marketing is booming. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. There is a lot to be gained from working with influencers. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. HOW TO RUN A SUCCESSFUL INSTAGRAM GIVEAWAY (AND WHY YOU Creating Your Instagram Giveaway in 6 Easy Steps. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result. As you’re working through the process of creating your first giveaway, make sure to tie each decision back to your business goals. 1. HOW TO WRITE THE PERFECT INSTAGRAM BIO FOR YOUR BUSINESS In this post, we’re going to go over how to write the perfect Instagram bio for your business, organization, and brand. We’ll talk about what this bio should accomplish, what information you need to include, and some excellent examples to draw inspiration from. HOW TO WRITE POWERFUL FACEBOOK AD HEADLINES 4. Use It As a CTA. If you look at how an ad is formatted, you’ll notice that the ad headline is placed immediately next to the CTA button. A natural use case of the ad headline, therefore, would be to use it as a lead-in for the CTA button, creating one larger, seamless-but-more-powerful CTA. BANNER AD: 21+ EXAMPLES THAT DRIVE CLICKS & SALES IN 2020 Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020. Some marketers think the humble banner ad is a thing of the past. But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will reach $70.23billion in 2020.
HOW TO RUN A SUCCESSFUL LOW BUDGET GOOGLE ADS CAMPAIGN Facebook Twitter LinkedIn PinterestOn average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s compelling, there are also cases of people blowing thousands or millions of dollars in the process. If you haven’t dived into PPC Read More 6 TIPS FOR MARKETERS TO IMPROVE CRISIS COMMUNICATION WITH We’re here to help. Here are six tips for marketers to improve crisis communication with their customers. 1. Address the Crisis Head On. One thing we’ve seen people asking recently is whether or not they actually need to change their marketing strategy. HOW TO GET VERIFIED ON INSTAGRAM IN 3 SIMPLE STEPS + TIPS Note: Lying about personal details or falsifying proof can lead to losing your badge or even getting your account deleted.Be honest. Make sure you also consider these things when filling out each field: Full Name: If you use your original name for your Instagram account, your full name is enough.If it’s a business account, you need the full name of the owner or an employee whose name appears ONLINE REPUTATION MANAGEMENT: WHAT IT IS & WHY YOU NEED IT Online reputation management (ORM) is when, in order to address any negative or false comments, you actively monitor mentions of your brand on websites and social media. ORM mainly works by responding to negative customer comments online and reacting to stories in the media (both social and traditional) that paint your company in a bad light. 8 WAYS TO BUILD BRAND LOYALTY WITH SOCIAL MEDIA 3. Share User-Generated Content. Another way to build brand loyalty through social proof is by sharing user-generated content (UGC). UGC refers to photos, videos, and other content that shoppers create about using a brand’s products. This content builds trust in shoppers because it is created by customers, not the brand. INSTAGRAM SPONSORED POSTS: EVERYTHING YOU NEED TO KNOW Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. As a result, many brands and marketers are clamoring to find new ways to increase their reach and grow their followings. EVERYTHING YOU NEED TO KNOW ABOUT THE FACEBOOK SPECIAL AD The Facebook Special Ad Category is a new classification for ads that link to housing, credit, or job opportunities. Facebook created the category to help enforce their policies against discriminatory practices in advertising and prevent discrimination based on demographic characteristics, such as age and gender. FACEBOOK CAMPAIGN BUDGET OPTIMIZATION THE ULTIMATE GUIDE Facebook states the definition of Campaign Budget Optimization very clearly in the knowledgebase: “Campaign budget optimization is a way of optimizing the distribution of a campaign budget across your campaign’s ad sets. This means Facebook automatically and continuously finds the best available opportunities for results acrossyour ad sets
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12 FACEBOOK AD TARGETING TIPS TO INCREASE YOUR ROAS May 11, 2021 Leave a CommentMark
Quadros
Facebook ads is a game where those who know how to target theiraudience win.
The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend).
But how can you improve your Facebook ad targeting without losing a lot of money with testing? This can be tricky. Because while targeting the right people can net you great return on investment, you can also lose all of your investment if you target the wrong people. You either hit or miss. So you need to be very accurate when it comes to determining who’s your target audience and who’s not. Continue reading for 12 actionable tips that will help you ACCURATELY DETERMINE YOUR IDEAL TARGET AUDIENCE and INCREASE YOUR RETURN ON AD SPEND with the help of hyper-targeted ads.Read More
15 CALL TO ACTION EXAMPLES (AND HOW TO WRITE THE PERFECT CTA) May 11, 2021 42 CommentsMark
Quadros
Writing the perfect call to action often makes or breaks your marketing campaign. It’s one of those elements that will directly impact your conversion rates. And what better way to improve your writing than by reading a bunch of call to action examples from thepros?
According to eMarketer,
US social network ad spending is expected to approach $49 billion in 2021. Marketers spend on ads, and they spend a lot. With that much at stake, you’re not the only one who sometimes gets stuck for ideas for the winning CTA for your ads. If you’re looking for inspiration, then the below list is for you. In this blog post, you’ll get 15 call to action examples that you can copy and customize for your campaigns. By the end, you will also know how to generate CTAs like a pro for anyscenario!
Let’s get started!Read More
GOOGLE ADS ATTRIBUTION MODELS: WHICH IS RIGHT FOR YOUR CAMPAIGN? May 11, 2021 10 CommentsBrad Smith
Currently, there are six different Google Adsattribution
models to choose from. For those unfamiliar with attribution modeling, this can be a headache, to say the least. Attribution modeling can help you better understand how, when, and why people converted on your ads on Google. But choosing the wrong Google Ads Attribution Model can leave you with confusing, inaccurate data that can impact your future campaign success.Read More
HOW TO INCREASE FACEBOOK ENGAGEMENT (FREE CALCULATOR) May 10, 2021 1 CommentAna Gotter
Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook engagement such as likes, comments, and shares.Read More
TOP FACEBOOK UPDATES YOU CAN’T MISS (APRIL 2021 EDITION) May 7, 2021 10 CommentsAna Gotter
Welcome back to our Facebook updates here at AdEspresso! There’s a lot to get caught up on, and we’re thrilled to dive in. Let’s get started, looking at all the Facebook updates from October 2020 to April 2021, starting (of course) with the most recent! We just closed the door on April 2021, and we had some particularly big news to cover this month. The most substantial of which, of course, was the information we got about the ATT update from Apple.Read More
12 OF THE MOST COMMON FACEBOOK AD MISTAKES MARKETERS MUST AVOID May 6, 2021 13 CommentsMark
Quadros
In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year. To better serve a wider range of businesses using the ad platform, Facebook continues to introduce new features which add to itscomplexity.
More complexity can lead to more Facebook ad mistakes that reduce campaign effectiveness. Ultimately, this makes advertisers conclude that Facebook ads aren’t worth their time or are unsuitable for their business — which isn’t true.Read More
UNDERSTANDING THE FACEBOOK ALGORITHM IN 2021: RANKING SIGNALS AND TIPS April 23, 2021 1 CommentMartha
Kendall Custard
As of 2020, Facebook has 1.82 billion daily active usersand
2.7 billion monthly active users.
And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebookalgorithm comes in.
The average reach of an organic post from a Facebook page is only5.2%.
This is partly due to changes made to the Facebook algorithm that prioritize posts by people over content made by pages. You can still make the Facebook algorithm work for you, though. Want to maximize your organic reach by appealing to the Facebook algorithm? Keep reading to find out how!Read More
THE 29 INSTAGRAM STATISTICS YOU NEED TO KNOW IN 2021 April 21, 2021 25 CommentsAna
Gotter
Are you struggling with your Instagram marketing strategy and you don’t know why? Or are you a newbie that wants to get off to a good start? Wherever you are in your path, Instagram statistics can help you get the results you deserve. In this post, we’re going to take a look at THE MOST IMPORTANT INSTAGRAM STATISTICS THAT YOU NEED TO KNOW in 2020 in order TO BUILD YOUR STRATEGIES AND CREATE YOUR CAMPAIGNS.Read More
HOW TO USE GOOGLE ADS OPTIMIZATION SCORE TO MAKE BETTER ADS April 13, 2021 5 CommentsAnimalz
Writing the perfect Google advert takes time, creativity, and countless hours for testing. But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without spending too much of your valuableand limited time.
Well, there is! It’s called GOOGLE OPTIMIZATION SCORE and can be found in the Google Ads recommendations section. THE OPTIMIZATION SCORE IS AN ESTIMATION OF HOW WELL YOUR GOOGLE ADS ARE SET TO PERFORM. Along with the score, which runs from 0 to 100%, you’ll see personalized recommendations that can help you optimizeyour campaigns.
Read More
HOW TO SET UP GOOGLE MY BUSINESS TO WIN NEW CUSTOMERS IN 2021 April 9, 2021 2 Comments Martha Kendall Custard Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Searchand Maps.
Now more than ever, customers rely on the information from Google My Business listings, as businesses often adjust their hours and scope of operation to comply with COVID-related restrictions. GMB is vital for attracting local customers and influencing their purchasing decisions. Read on to learn how to SET UP A GOOGLE MY BUSINESS PROFILE, SURFACE IN LOCAL SEARCHES AND WIN NEW CUSTOMERS.Read More
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