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DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Objective #1 – awareness: By providing users with useful content, we improve awareness of the brand, mainly through search. Objective #2 – lead generation: We might provide a piece of useful content in exchange for personal information: name, last name, title, phone number, email. Moreover, a strategy generally has a longer shelf life HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT HOW TO WRITE SEM AD COPY FOR ADWORDS Here we will focus on creating classic SEM ads, meaning a headline on two lines that have 30 characters each, accompanied by an 80-character description. Our recommendations can also be applied to other types of AdWords text ads, such as Call-Only Ads 27 PRACTICAL TIPS ON WEB ERGONOMICS: A SUMMARY THE SUBSCRIPTION BOX PHENOMENON: 7 KEY FACTORS FOR SUCCESS The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris.I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream MEASURING REPUTATION: WHAT METHODS AND PROCEDURES ARE BEST Yann Kerveant Marketing Analytics Strategist About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutionsto
CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ET AUTOMATISÉFACEBOOK (66)DIRECTIONSWEBSITE Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Objective #1 – awareness: By providing users with useful content, we improve awareness of the brand, mainly through search. Objective #2 – lead generation: We might provide a piece of useful content in exchange for personal information: name, last name, title, phone number, email. Moreover, a strategy generally has a longer shelf life HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT HOW TO WRITE SEM AD COPY FOR ADWORDS Here we will focus on creating classic SEM ads, meaning a headline on two lines that have 30 characters each, accompanied by an 80-character description. Our recommendations can also be applied to other types of AdWords text ads, such as Call-Only Ads 27 PRACTICAL TIPS ON WEB ERGONOMICS: A SUMMARY THE SUBSCRIPTION BOX PHENOMENON: 7 KEY FACTORS FOR SUCCESS The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris.I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream MEASURING REPUTATION: WHAT METHODS AND PROCEDURES ARE BEST Yann Kerveant Marketing Analytics Strategist About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutionsto
CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics StrategistDIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth byCAREERS | ADVISO
Are you passionate about everything digital? Check out our job openings and take a step towards your future! CARRIÈRES | ADVISOTRANSLATE THIS PAGE 4388, rue Saint-Denis, Suite 300, Montréal, QC, H2J 2L1 (Google Maps) Tous droits réservés - Adviso 2021Google Maps) Tous droits réservés - Adviso 2021 TIKTOK: WHAT OPPORTUNITIES ARE THERE FOR BRANDS? It’s a tactic that aims mainly to increase brand awareness. The example below shows a brand takeover from Too Faced. According to TikTok, this ad generated excellent results, with a click rate of 18%. You can also launch a hashtag challenge by selecting a specific hashtag. The price tag is $150,000 for six days. HOW TO BE A GROWTH CHAMPION Take the case of an SaaS company earning $100,000 in recurring monthly revenue and with a monthly unsubscribe rate of 6%. The company would need to increase its monthly acquisition revenue to $227,500 in order to achieve annual growth of 100%. However, if it could drop its unsubscribe rate to 3%, it would only need to earn $167,000 in monthly HOW TO TURN YOUR DATA INTO ACTIONABLE INSIGHTS Let’s start by defining what an insight is, according to the Oxford dictionary:. Insight: The capacity to gain an accurate and deep understanding of someone or something. From a digital analytics perspective, insights are often related to the type of information that might help you improve the organization’s performance through digital initiatives (paid media, A/B tests, SEO, etc.). DATA ANALYSIS: DO YOU NEED A DASHBOARD? About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutions to their conversion challenges. Contact our analytics experts 1 888-598-1881 Contact us. CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
IS MASS MARKETING DEAD? Source : forbes.com. In short, no, mass marketing isn’t dead, but it’s no longer enough. There’s no question it’s in decline, but it can certainly still serve a purpose depending on the context or the brand. It is, however, essential to adapt to today’s realities, andto
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ET AUTOMATISÉFACEBOOK (66)DIRECTIONSWEBSITE Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Objective #1 – awareness: By providing users with useful content, we improve awareness of the brand, mainly through search. Objective #2 – lead generation: We might provide a piece of useful content in exchange for personal information: name, last name, title, phone number, email. Moreover, a strategy generally has a longer shelf life HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT HOW TO WRITE SEM AD COPY FOR ADWORDS Here we will focus on creating classic SEM ads, meaning a headline on two lines that have 30 characters each, accompanied by an 80-character description. Our recommendations can also be applied to other types of AdWords text ads, such as Call-Only Ads 27 PRACTICAL TIPS ON WEB ERGONOMICS: A SUMMARY THE SUBSCRIPTION BOX PHENOMENON: 7 KEY FACTORS FOR SUCCESS The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris.I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream MEASURING REPUTATION: WHAT METHODS AND PROCEDURES ARE BEST Yann Kerveant Marketing Analytics Strategist About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutionsto
CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ET AUTOMATISÉFACEBOOK (66)DIRECTIONSWEBSITE Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Objective #1 – awareness: By providing users with useful content, we improve awareness of the brand, mainly through search. Objective #2 – lead generation: We might provide a piece of useful content in exchange for personal information: name, last name, title, phone number, email. Moreover, a strategy generally has a longer shelf life HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT HOW TO WRITE SEM AD COPY FOR ADWORDS Here we will focus on creating classic SEM ads, meaning a headline on two lines that have 30 characters each, accompanied by an 80-character description. Our recommendations can also be applied to other types of AdWords text ads, such as Call-Only Ads 27 PRACTICAL TIPS ON WEB ERGONOMICS: A SUMMARY THE SUBSCRIPTION BOX PHENOMENON: 7 KEY FACTORS FOR SUCCESS The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris.I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream MEASURING REPUTATION: WHAT METHODS AND PROCEDURES ARE BEST Yann Kerveant Marketing Analytics Strategist About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutionsto
CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics StrategistDIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth byCAREERS | ADVISO
Are you passionate about everything digital? Check out our job openings and take a step towards your future! CARRIÈRES | ADVISOTRANSLATE THIS PAGE 4388, rue Saint-Denis, Suite 300, Montréal, QC, H2J 2L1 (Google Maps) Tous droits réservés - Adviso 2021Google Maps) Tous droits réservés - Adviso 2021 TIKTOK: WHAT OPPORTUNITIES ARE THERE FOR BRANDS? It’s a tactic that aims mainly to increase brand awareness. The example below shows a brand takeover from Too Faced. According to TikTok, this ad generated excellent results, with a click rate of 18%. You can also launch a hashtag challenge by selecting a specific hashtag. The price tag is $150,000 for six days. HOW TO BE A GROWTH CHAMPION Take the case of an SaaS company earning $100,000 in recurring monthly revenue and with a monthly unsubscribe rate of 6%. The company would need to increase its monthly acquisition revenue to $227,500 in order to achieve annual growth of 100%. However, if it could drop its unsubscribe rate to 3%, it would only need to earn $167,000 in monthly HOW TO TURN YOUR DATA INTO ACTIONABLE INSIGHTS Let’s start by defining what an insight is, according to the Oxford dictionary:. Insight: The capacity to gain an accurate and deep understanding of someone or something. From a digital analytics perspective, insights are often related to the type of information that might help you improve the organization’s performance through digital initiatives (paid media, A/B tests, SEO, etc.). DATA ANALYSIS: DO YOU NEED A DASHBOARD? About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutions to their conversion challenges. Contact our analytics experts 1 888-598-1881 Contact us. CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
IS MASS MARKETING DEAD? Source : forbes.com. In short, no, mass marketing isn’t dead, but it’s no longer enough. There’s no question it’s in decline, but it can certainly still serve a purpose depending on the context or the brand. It is, however, essential to adapt to today’s realities, andto
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ET AUTOMATISÉFACEBOOK (66)DIRECTIONSWEBSITE Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO WRITE SEM AD COPY FOR ADWORDS Here we will focus on creating classic SEM ads, meaning a headline on two lines that have 30 characters each, accompanied by an 80-character description. Our recommendations can also be applied to other types of AdWords text ads, such as Call-Only Ads HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT 5 STEPS GUIDE TO RUN A MOBILE APP INSTALL CAMPAIGN ON Contact our digital media experts 1 888-598-1881 Contact us. 6 min. 5 steps guide to run a mobile app install campaign on Google AdWords. Step 1: Implement mobile conversion tracking Conversion tracking for Android: Step 2: Creating a campaign Step 3: Select “Mobile app installs” as your campaign type Step 4: Select your bid strategy and HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Objective #1 – awareness: By providing users with useful content, we improve awareness of the brand, mainly through search. Objective #2 – lead generation: We might provide a piece of useful content in exchange for personal information: name, last name, title, phone number, email. Moreover, a strategy generally has a longer shelf life OBJECTIVES, STRATEGIES, TACTICS: WHAT IS IT REALLY? 6 min. Objectives, strategies, tactics: what is it really? Work directly in the excel template! 1. Mission: the “why” 2. Objectives: the “where to” Tips and tricks: 3. Strategies: the “how” Tips and tricks: 4. Tactics: the “what” Tips and tricks: 5. Key performance indicators and 3 POINTS POUR RÉUSSIR L’INTÉGRATION DE QR CODES À SATRANSLATE THIS PAGESEE MORE ON ADVISO.CA WHICH DEPARTMENT SHOULD BE RESPONSIBLE FOR ECOMMERCE Other organizations delegated responsibility for e-commerce to the IT department. The logic seems simple – a website is technology! However, a website without any users or content isn’t terribly useful. The information technology department plays an essential role, but the ecosystem of e-commerce goes far beyond the technologicalaspect.
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ETAUTOMATISÉ
Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO WRITE SEM AD COPY FOR ADWORDS Here we will focus on creating classic SEM ads, meaning a headline on two lines that have 30 characters each, accompanied by an 80-character description. Our recommendations can also be applied to other types of AdWords text ads, such as Call-Only Ads HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT 5 STEPS GUIDE TO RUN A MOBILE APP INSTALL CAMPAIGN ON Contact our digital media experts 1 888-598-1881 Contact us. 6 min. 5 steps guide to run a mobile app install campaign on Google AdWords. Step 1: Implement mobile conversion tracking Conversion tracking for Android: Step 2: Creating a campaign Step 3: Select “Mobile app installs” as your campaign type Step 4: Select your bid strategy and HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Objective #1 – awareness: By providing users with useful content, we improve awareness of the brand, mainly through search. Objective #2 – lead generation: We might provide a piece of useful content in exchange for personal information: name, last name, title, phone number, email. Moreover, a strategy generally has a longer shelf life OBJECTIVES, STRATEGIES, TACTICS: WHAT IS IT REALLY? 6 min. Objectives, strategies, tactics: what is it really? Work directly in the excel template! 1. Mission: the “why” 2. Objectives: the “where to” Tips and tricks: 3. Strategies: the “how” Tips and tricks: 4. Tactics: the “what” Tips and tricks: 5. Key performance indicators and 3 POINTS POUR RÉUSSIR L’INTÉGRATION DE QR CODES À SATRANSLATE THIS PAGESEE MORE ON ADVISO.CA WHICH DEPARTMENT SHOULD BE RESPONSIBLE FOR ECOMMERCE Other organizations delegated responsibility for e-commerce to the IT department. The logic seems simple – a website is technology! However, a website without any users or content isn’t terribly useful. The information technology department plays an essential role, but the ecosystem of e-commerce goes far beyond the technologicalaspect.
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics StrategistDIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by 27 PRACTICAL TIPS ON WEB ERGONOMICS: A SUMMARY When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of defining the ease of use of an interface for a particular group of users within a particular context. Evaluation is based on three aspects: efficiency, meaning the possibility of the user reaching their goals, efficience, which takes into account Continued GUIDE POUR LA GESTION EFFICACE DES PARTIES PRENANTES …TRANSLATE THISPAGE
L’objectif de la gestion des parties prenantes est de prévoir et gérer les attentes des intervenants d’un projet et des utilisateurs finaux, tout en réduisant les impacts négatifs et en améliorant le soutien offert. Selon l’envergure du projet, il est normal que le LA VIE PRIVÉE ET LES NOUVELLES TECHNOLOGIES Dans un précédent article, sur le reality mining, des commentaires montraient une inquiétude face à l’évolution des technologies de télécommunication qui entrainerait une réduction de notre droit la vie privée. C’est un sujet qui m’intéresse beaucoup, de même que la notion d’identité dans les technologies, et qui est revenu attiser ma curiosité et mon Continued HOW TO TURN YOUR DATA INTO ACTIONABLE INSIGHTS Let’s start by defining what an insight is, according to the Oxford dictionary:. Insight: The capacity to gain an accurate and deep understanding of someone or something. From a digital analytics perspective, insights are often related to the type of information that might help you improve the organization’s performance through digital initiatives (paid media, A/B tests, SEO, etc.). CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF To resume, the content brief is an informative document that the client/agency offers to its writers. This document should have all the information necessary without the need for the copywriter to ask more questions or to have to further investigate certain aspects. A good brief is complete and conveys the marketing objectives, targetaudience
WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist MEASURING REPUTATION: WHAT METHODS AND PROCEDURES ARE BEST Yann Kerveant Marketing Analytics Strategist About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutionsto
TOURISME EN LIGNE : LES MOTS-CLÉS LES PLUS …TRANSLATE THIS PAGE 85% des touristes en ligne utilisent les moteurs de recherche pour trouver de l’information sur leur prochain voyage. Surprenant? Pas vraiment. À l’ère ou plus de 80% des utilisateurs recherchent leurs produits et services touristiques en ligne , et où 37% achètent leurs produits touristiques enligne il est plus
IS MASS MARKETING DEAD? Source : forbes.com. In short, no, mass marketing isn’t dead, but it’s no longer enough. There’s no question it’s in decline, but it can certainly still serve a purpose depending on the context or the brand. It is, however, essential to adapt to today’s realities, andto
ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ET AUTOMATISÉFACEBOOK (66)DIRECTIONSWEBSITE Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO WRITE SEM AD COPY FOR ADWORDS To sum up, creating effective SEM ads that generate traffic to your site is accomplished through the following three steps: Analyze your offer, target and competition; prioritize the information to be communicated according to the four main ad fields; and finally, rigorously test the performance of different variations of the ads you will be putting online. HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Click here to download in PDF. As you can see, I added in details like scale (omni-channel/channel) for each item. Today, it’s no longer relevant to come up with separate channel strategies, since consumers don’t differentiate between channels.If the experience is bad in one channel (web, store, radio ad, call centre call) it’s the overall brand image that’s affected.Scale: Think THE SUBSCRIPTION BOX PHENOMENON: 7 KEY FACTORS FOR SUCCESS The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris.I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream 5 STEPS GUIDE TO RUN A MOBILE APP INSTALL CAMPAIGN ON Promoting your app when it launches can have an enormous impact on your number of downloads, not only due to the traffic generated by your ads, but also by giving your app a better “organic” ranking in the list of the most downloaded apps. 3 POINTS POUR RÉUSSIR L’INTÉGRATION DE QR CODES À SATRANSLATE THIS PAGESEE MORE ON ADVISO.CA OBJECTIVES, STRATEGIES, TACTICS: WHAT IS IT REALLY? Updated on Dec. 18, 2018. Before a company launches a marketing campaign, redesign, or any other project, online or off, the first step is to define a strategic plan. WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics Strategist ADVISO | STRATÉGIE NUMÉRIQUETRANSLATE THIS PAGEEXPÉRIENCE CLIENT (CX)STRATÉGIE DE DÉVELOPPEMENT NUMÉRIQUEMARKETING RELATIONNEL ET AUTOMATISÉFACEBOOK (66)DIRECTIONSWEBSITE Adviso est une firme d'experts en stratégie et marketing numérique. Nous optimisons les activités Web de nos clients en alliant créativité & innovation.DIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by HOW TO WRITE SEM AD COPY FOR ADWORDS To sum up, creating effective SEM ads that generate traffic to your site is accomplished through the following three steps: Analyze your offer, target and competition; prioritize the information to be communicated according to the four main ad fields; and finally, rigorously test the performance of different variations of the ads you will be putting online. HOW ORGANIZATIONAL CULTURE CAN INFLUENCE PROJECT HOW TO DEFINE: OBJECTIVE, STRATEGY AND TACTIC Click here to download in PDF. As you can see, I added in details like scale (omni-channel/channel) for each item. Today, it’s no longer relevant to come up with separate channel strategies, since consumers don’t differentiate between channels.If the experience is bad in one channel (web, store, radio ad, call centre call) it’s the overall brand image that’s affected.Scale: Think THE SUBSCRIPTION BOX PHENOMENON: 7 KEY FACTORS FOR SUCCESS The subscription box phenomenon kicked off a few years ago (Birchbox launched in the United States in 2010) and has come a long way since. In April 2017, Birchbox will open its second brick and mortar store in Paris.I personally subscribed to MyLittleBox (launched by MyLittleParis) when I lived in France. I liked it for the variety of products I got: tea, sunglasses, nail polish, cream 5 STEPS GUIDE TO RUN A MOBILE APP INSTALL CAMPAIGN ON Promoting your app when it launches can have an enormous impact on your number of downloads, not only due to the traffic generated by your ads, but also by giving your app a better “organic” ranking in the list of the most downloaded apps. 3 POINTS POUR RÉUSSIR L’INTÉGRATION DE QR CODES À SATRANSLATE THIS PAGESEE MORE ON ADVISO.CA OBJECTIVES, STRATEGIES, TACTICS: WHAT IS IT REALLY? Updated on Dec. 18, 2018. Before a company launches a marketing campaign, redesign, or any other project, online or off, the first step is to define a strategic plan. WHY YOU SHOULD NEVER, NEVER, NEVER, TAG AN INTERNAL LINK Why you should never, Never, NEVER, tag an internal link with an external campaign variable (utm_campaign) Yann Kerveant Marketing Analytics StrategistDIGITAL STRATEGY
Discover how we influence the future of local businesses Accomplishing the extraordinary by taking the long view Modeling, automating, deciding with Adobe Experience Cloud Spectacular conversion rates for international campaigns Conversions in the blink of an eye A marked increase in bookings Big results, small budgets Moving towards a major digital evolution Promoting international growth by 27 PRACTICAL TIPS ON WEB ERGONOMICS: A SUMMARY When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of defining the ease of use of an interface for a particular group of users within a particular context. Evaluation is based on three aspects: efficiency, meaning the possibility of the user reaching their goals, efficience, which takes into account Continued EVERYTHING YOU NEED TO KNOW ABOUT CUSTOMER DATA PLATFORM Data as a company asset. Treating a company’s data as a major asset is a big trend today, seen notably in the emergence of the role of Chief Data Officer (CDO) at organizations.In concrete terms, the challenge lies in extracting the content from its container, or in other words, avoiding having your data imprisoned inside its platform. CONTENT MARKETING: HOW TO CREATE A SOLID CONTENT BRIEF In recent years, content marketing has begun to receive more and more attention, as classic online and offline forms of advertising have lost buyer confidence points. Consumers are becoming more selective as their needs shift towards more time-saving, relevant and accessible resources. What is Content Marketing? GUIDE POUR LA GESTION EFFICACE DES PARTIES PRENANTES …TRANSLATE THISPAGE
Après les deux premières étapes, plusieurs on l’impression que le projet est bouclé. Surprise! Cette tâche est itérative, il faut donc effectuer en continu un suivi global avec les parties prenantes et ne pas oublier de mettre à jour les documents EN 2021, VOUS VOUS DEVEZ D'AVOIR UNE STRATÉGIE DE …TRANSLATE THISPAGE
Il y a trois ans, j’écrivais un article intitulé : « Sans plan stratégique, vos initiatives en analytics sont risquées », dans lequel je soulignais l’importance d’une stratégie de données et d’ analytics robuste. Avec l’essor des technologies et des plateformes, nouvelles ou revisitées, dans le domaine des analytics – GA4, plateformes CDP, GTM côté serveur, Databricks HOW TO TURN YOUR DATA INTO ACTIONABLE INSIGHTS Let’s start by defining what an insight is, according to the Oxford dictionary:. Insight: The capacity to gain an accurate and deep understanding of someone or something. From a digital analytics perspective, insights are often related to the type of information that might help you improve the organization’s performance through digital initiatives (paid media, A/B tests, SEO, etc.). MEASURING REPUTATION: WHAT METHODS AND PROCEDURES ARE BEST Yann Kerveant Marketing Analytics Strategist About. Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutionsto
TOURISME EN LIGNE : LES MOTS-CLÉS LES PLUS …TRANSLATE THIS PAGE 85% des touristes en ligne utilisent les moteurs de recherche pour trouver de l’information sur leur prochain voyage. Surprenant? Pas vraiment. À l’ère ou plus de 80% des utilisateurs recherchent leurs produits et services touristiques en ligne , et où 37% achètent leurs produits touristiques enligne il est plus
IS MASS MARKETING DEAD? For a number of reasons, marketing has changed dramatically. Primetime TV and rush-hour radio spots, full-page ads in high circulation daily papers, premium and impression-based media buys – all these are nolonger enough.
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