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COLIN NEDERKOORN
Hi, I'm Colin Nederkoorn co-founder and CEO of Customer.io. I shared this in our company meeting on Friday June 5th. It had been an emotional week and late the night before I couldn't sleep without getting these thoughts down. COLIN NEDERKOORN (PAGE 2) Strap Ratio. To get Customer.io off the ground in May 2012, we raised $125k in small checks from friends and family. Bootstrapping vs. VC Funded? You’re asking the wrong question. Ideologically sticking to either bootstrapping or raising money can be harmful to your business.HOW CHANGE HAPPENS
Or stronger than you were. This is how all change happens. It doesn't matter whether you're working on yourself, or something bigger than you like a company, or the biggest challenges in our society. The most important thing is to stick with it. Keep making progress towards a goal. Each day you might move only inches. THOUGHTS ON SYSTEMIC RACISM Hey everybody, We've been witnessing a terrible continuation of unrest and violence in the wake of the murder of George Floyd in Minneapolis. I am optimistic that the world won't just brush this under the rug this time like we have countless times before. LESSONS FROM 2 MONTHS OF REMOTE WORKING When you run your own company, you make the rules. You decide how you spend your money. You decide the structure of your company and where and when you do work. The default option is to get an office in a city like New York (where we are) and work WHO DETERMINES YOUR SUCCESS? At the end of 2012, Customer.io was running on fumes. Our revenue was $2500 a month and growing. We'd need about 10x that revenue to to get by with our team of 3 people. We had raised some money and hired a first team member. However, we didn't have A STANDING DESK FOR $22 The cheapest adjustable standing desks are around $800 (geekdesk) You already have an existing desk in your workspace. Your boss would rather you die in your chair than live on your feet. Marco Arment while working at Tumblr built his standing desk from stacking cans of soda stacking cans. Ryan and I did it with parts from Ikea for $22 (+tax)
ARE YOU AN "A" PLAYER? Do you think Steve Jobs is suggesting that an “A” player for Apple would be an “A” player everywhere? "C" player for life. In Spanish there are two verbs for “to be”.ALPHACOLIN.COM
301 Moved Permanently. openrestyCOLIN NEDERKOORN
At the end of 2012, Customer.io was running on fumes. Our revenue was $2500 a month and growing. We'd need about 10x that revenue to to get by with our team of 3 people.COLIN NEDERKOORN
Hi, I'm Colin Nederkoorn co-founder and CEO of Customer.io. I shared this in our company meeting on Friday June 5th. It had been an emotional week and late the night before I couldn't sleep without getting these thoughts down. COLIN NEDERKOORN (PAGE 2) Strap Ratio. To get Customer.io off the ground in May 2012, we raised $125k in small checks from friends and family. Bootstrapping vs. VC Funded? You’re asking the wrong question. Ideologically sticking to either bootstrapping or raising money can be harmful to your business.HOW CHANGE HAPPENS
Or stronger than you were. This is how all change happens. It doesn't matter whether you're working on yourself, or something bigger than you like a company, or the biggest challenges in our society. The most important thing is to stick with it. Keep making progress towards a goal. Each day you might move only inches. THOUGHTS ON SYSTEMIC RACISM Hey everybody, We've been witnessing a terrible continuation of unrest and violence in the wake of the murder of George Floyd in Minneapolis. I am optimistic that the world won't just brush this under the rug this time like we have countless times before. LESSONS FROM 2 MONTHS OF REMOTE WORKING When you run your own company, you make the rules. You decide how you spend your money. You decide the structure of your company and where and when you do work. The default option is to get an office in a city like New York (where we are) and work WHO DETERMINES YOUR SUCCESS? At the end of 2012, Customer.io was running on fumes. Our revenue was $2500 a month and growing. We'd need about 10x that revenue to to get by with our team of 3 people. We had raised some money and hired a first team member. However, we didn't have A STANDING DESK FOR $22 The cheapest adjustable standing desks are around $800 (geekdesk) You already have an existing desk in your workspace. Your boss would rather you die in your chair than live on your feet. Marco Arment while working at Tumblr built his standing desk from stacking cans of soda stacking cans. Ryan and I did it with parts from Ikea for $22 (+tax)
ARE YOU AN "A" PLAYER? Do you think Steve Jobs is suggesting that an “A” player for Apple would be an “A” player everywhere? "C" player for life. In Spanish there are two verbs for “to be”.ALPHACOLIN.COM
301 Moved Permanently. openrestyCOLIN NEDERKOORN
At the end of 2012, Customer.io was running on fumes. Our revenue was $2500 a month and growing. We'd need about 10x that revenue to to get by with our team of 3 people. THOUGHTS ON SYSTEMIC RACISM Hey everybody, We've been witnessing a terrible continuation of unrest and violence in the wake of the murder of George Floyd in Minneapolis. I am optimistic that the world won't just brush this under the rug this time like we have countless times before. DUCT TAPE VS BUILDING SYSTEMS Your approach needs to change as you scale. Originally posted internally to Customer.io. In the early days of a company, it’s really valuable to just be able to get things done with duct tape andglue.
BUILDING A REMOTE COMPANY Building a remote company. Building a remote / distributed company is one of the best decisions we’ve made for our business. We started the business in New York, and instead of being chained to that city, I was able to personally move to Portland, Oregon. We’ve also been able to hire amazing people all over the world rather than be limited DOING THINGS THE WRONG WAY Companies are lining up to do business with my friend's company. He has a sales person handling inbound interest who is doing an OK job. There's enough proof that he can sell in to the enterprise. He could replace his OK salesperson with a great salesperson. In addition toorder
STRAP RATIO
To get Customer.io off the ground in May 2012, we raised $125k in small checks from friends and family plus two angel investors. At the time of that investment, our total capital raised was equivalent to two hundred and eight times (20,833% of) our current annual revenuerun
THINGS TO MAKE YOUR LIFE BETTER THAT DON’T COST MONEY Small changes can have big quality of life improvements. Sometimes it feels like you don’t have any control over your life. In reality you have more agency than you think. TAKE YOUR COMPANY ON A RETREAT It’s easy to get bogged down in regular routine. Your team wakes up and deals with the crises of the day. Customer X experienced a bug and needs some help.What’s the status on that feature that’s behind schedule.You need to prep for that meeting in WHAT TO DO WHEN YOUR BRAIN GETS TOO FULL I wanted to share a technique with you that has helped me tremendously. Once every few months do a brain dump. (Is this from another task management system?) How to do a braindumpTo brain dump, you write down everything you have to do that’s stored in your head.Clear
MISTAKES: TOO MANY IRONS IN THE FIRE One of the mistakes we have made in pursuit of growth is expanding our product beyond what we could support. Last summer through much encouragement from investors and demand from prospective customers, we decided to build integrations with an ecommerce platform and with a payments platform. We put Henry (then WHAT TO DO WHEN YOUR FLIGHT GETS CANCELED. You’re at the airport, all checked in and ready to go and your flight gets delayed, and delayed and delayed until it is canceled. Here’s a simple list of steps to follow once this happens: Try the gate agentCall the airlineCheck the board for alternative routesFindcustomer service
Colin Nederkoorn
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DUCT TAPE VS BUILDING SYSTEMS DON'T MAKE THE SALES MISTAKES WE DID BOOTSTRAPPING VS. VC FUNDED? YOU’RE ASKING THE WRONG QUESTION.LATEST
Mar
23
WHO DETERMINES YOUR SUCCESS? At the end of 2012, Customer.io was running on fumes. Our revenue was $2500 a month and growing. We'dMar 23, 2021
1 min read
Mar
09
HOW CHANGE HAPPENS
Most people overestimate what they can do in one year and underestimate what they can do in ten years. -Mar 9, 2021
1 min read
Mar
07
DOING THINGS THE WRONG WAY Companies are lining up to do business with my friend's company. He has a sales person handling inbound interest whoMar 7, 2021
1 min read
Jun
07
THOUGHTS ON SYSTEMIC RACISM I shared this in our company meeting on Friday June 5th. It had been an emotional week and late the night before I couldn't sleep without getting these thoughts down.Jun 7, 2020
2 min read
Feb
25
DON'T COMPARE YOURSELF AGAINST EXCEPTIONS The real competition, the way you get better, is by competing against yourself and where you are today.Feb 25, 2020
1 min read
Feb
11
ARE YOU AN "A" PLAYER? Being an "A" player is contextual and not a reflection of someone'sworth.
Feb 11, 2020
2 min read
Aug
29
THINGS I'VE LEARNED - DISAGREE AND COMMIT Make decisions quickly by pushing them down to the people responsiblefor executing
Aug 29, 2019
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Aug
15
DUCT TAPE VS BUILDING SYSTEMS Your approach needs to change as you scaleAug 15, 2019
2 min read
Aug
07
BUILDING A REMOTE COMPANY Downsides you should know about before jumping inAug 7, 2019
3 min read
Jul
06
THINGS TO MAKE YOUR LIFE BETTER THAT DON’T COST MONEY Small changes can have big quality of life improvementsJul 6, 2019
2 min read
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