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THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
BRAND EXTENSION PRINCIPLES As you learned in Part 1 and Part 2 of the Brand Extension Principles series, not all brand extensions are good ideas and not all brand extensions are successful. There are risks associated with brand extensions, and there are mistakes that can be made that can lead to brand extension failure.BRAND CHAMPION
Whether this person is called the Chief Brand Officer, Director of Brand Advocacy, or any other name you decide to use doesn’t matter. What matters is that your company has a person in a leadership position, preferably at the executive level, who embodies the brand promise, champions the brand promise internally and externally, and ensures it’s protected against naysayers. FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food businesschanged at all?
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparativeor
ONLINE MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. CREATING ONLINE SURVEYS—AYTM GUIDE TO CUSTOM SURVEY CREATION AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. COST OF MARKET RESEARCH AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. MARKET RESEARCH FOR EARLY ADOPTERS: HOW TO IDENTIFY In any field of endeavor, there are innovators—those who ride the leading edge—and consumerism is no exception. Whether the first to buy a 3D TV or the first to have that killer app, in every target market there is a small subset of people who just must have what isnew and edgy.
THE DO'S AND DON'TS OF QUESTION WORDING Deciding how to word your survey questions may seem like one of the easier tasks of survey writing, but it is actually one of the most difficult and critical tasks. Poorly worded questions can result in bad data: respondents may refuse to answer the question entirely or misinterpret what the question is asking, and as a result, answerincorrectly.
BRAND EXTENSION PRINCIPLES As you learned in Part 1 and Part 2 of the Brand Extension Principles series, not all brand extensions are good ideas and not all brand extensions are successful. There are risks associated with brand extensions, and there are mistakes that can be made that can lead to brand extension failure.BRAND CHAMPION
Whether this person is called the Chief Brand Officer, Director of Brand Advocacy, or any other name you decide to use doesn’t matter. What matters is that your company has a person in a leadership position, preferably at the executive level, who embodies the brand promise, champions the brand promise internally and externally, and ensures it’s protected against naysayers. FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food businesschanged at all?
FIVE DECISIONS RESEARCHERS MAKE WHEN CONSTRUCTING ITEMIZED When designing a questionnaire, a researcher has a variety of rating scales to choose from. If you recall, rating scales can be comparativeor
PROPRIETARY CONSUMER PANEL AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. RESEARCH AND SURVEY SOFTWARE PROFESSIONALS AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW DO I WRITE A SURVEY? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO DEFINE YOUR TARGET MARKET? AYTM (Ask Your Target Market) is a Market Intelligence solution and the leading innovator in online Market Research. Our solutions, brilliant research experts and access to a 60MM+ worldwide panel helps brands and agencies gain insights from their precise target markets. Add amazing turnaround, the highest quality and a frictionless experience and you'll get the picture. HOW TO NAME A PRODUCT Naming a product isn’t easy. Consider this: 1,024,384 trademark applications were filed in the United States in 2018.. There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readilyavailable.
PRODUCT TESTING METHODS IN MARKET RESEARCH Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best.As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. FUNDAMENTALS OF MARKET RESEARCH SCALING TECHNIQUES You’ve planned your research design and identified the type(s) of information you want to gather. Now you’re ready for the next step in developing your research survey: deciding which measurement and scaling techniques you want to use to collect your data. PANDEMIC IMPACT ON US CONSUMERS The twenty-second and twenty-third combined waves were fielded Thursday, January 28 – Saturday, January 30, 2021. Key findings: Americans’ anxiety related to Covid-19 remains stable (and elevated) through the close of 2020 and into the start of the new year, although optimism about the months ahead grows to its highest point since earlysummer.
HOW TO COMBAT SOCIAL DESIRABILITY BIAS IN YOUR SURVEYS Social desirability bias is a type of response bias in which people tend to answer questions according to how their answers will be viewed by others instead of answering truthfully. FAST FOOD STATS: MOST CHOOSE FAST FOOD FOR CONVENIENCE Fast food has been a big part of American culture for years. But as people become more health conscious, has the fast food businesschanged at all?
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