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THE 10 CRUCIAL ELEMENTS OF A SUCCESSFUL MARKETING RFPSEE MORE ONBOSTONDIGITAL.COM
HOW DO YOU STACK UP? COMPETITOR ANALYSIS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
WHAT PIXEL SIZE SHOULD I USE FOR MY WEBSITE HEADER? The first image is using the standard display with a resolution of 1280x800 pixels. The second image is this same computer with the retina setting displaying at 1440x900 pixels. Notice how the second image shows much more of the person sitting in the chair, while the first one crops at his leg. Even though both are being viewed on thesame size
THE SHRINKING ATTENTION SPAN & WHAT IT MEANS FOR MARKETERS Unfortunately for marketers, this demand for quick satisfaction and constant connectedness makes it increasingly difficult to hold a consumer’s attention. In fact, a study by Microsoft concluded that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. This means we are all beingfundamentally
BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. THREE TIPS TO CONSIDER WHEN BUILDING YOUR WEBSITE NAVIGATION 95% of website visitors agree that a positive user experience is the most important factor when they visit a website. This means building an effective online user experience is critical to the success of your website and your business.. A strong website navigation will elevate the user experience, guiding users to key information and keeping them interested and engaged in your brand throughout AUDIENCE SEGMENTATION: WHY DEMOGRAPHICS ARE NO LONGER ENOUGH Demographic segmentation is the process of organizing consumers based on external or physical factors, such as age, gender, location, or ethnicity. Because this type of information has traditionally been easy to obtain and provides data points that are fairly straightforward, demographics are the most common variable that brandsuse to identify
THE 10 CRUCIAL ELEMENTS OF A SUCCESSFUL MARKETING RFPSEE MORE ONBOSTONDIGITAL.COM
HOW DO YOU STACK UP? COMPETITOR ANALYSIS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
WHAT PIXEL SIZE SHOULD I USE FOR MY WEBSITE HEADER? The first image is using the standard display with a resolution of 1280x800 pixels. The second image is this same computer with the retina setting displaying at 1440x900 pixels. Notice how the second image shows much more of the person sitting in the chair, while the first one crops at his leg. Even though both are being viewed on thesame size
THE SHRINKING ATTENTION SPAN & WHAT IT MEANS FOR MARKETERS Unfortunately for marketers, this demand for quick satisfaction and constant connectedness makes it increasingly difficult to hold a consumer’s attention. In fact, a study by Microsoft concluded that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. This means we are all beingfundamentally
BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture.CONNECT WITH US
Our game-changing tactics will help you: Awareness. Increase product and disease awareness. Coordination. Coordinate your marketing with your pipeline. Compliance. Ensure a compliant and compelling digital presence. Recruiting. Authentically promote your culture to attracttop talent.
THREE TIPS TO CONSIDER WHEN BUILDING YOUR WEBSITE NAVIGATION 95% of website visitors agree that a positive user experience is the most important factor when they visit a website. This means building an effective online user experience is critical to the success of your website and your business.. A strong website navigation will elevate the user experience, guiding users to key information and keeping them interested and engaged in your brand throughout WHY RESEARCH IS EVERYTHING Research is not just an academic exercise, it is an essential first step toward digital marketing—in all its forms—that meets your company’s needs and addresses your challenges head-on. Thorough and well-executed research acts as insurance that reduces the risk of such investments by helping you truly understand the problem at hand before falling in love with a proposed solution. WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
DRUPAL 9: WHAT YOU NEED TO KNOW Drupal 9 has been in beta for quite some time, but the final release version has dropped earlier this month. In this article I’m going to walk through my experience, as VP of engineering at Boston Digital, in testing out D9 with our own agency base build. WHY IS MARKETING OPERATIONS SO IN RIGHT NOW? By using digital solutions to replace in-person sales, marketers have found more effective ways to create leads. In this same survey, 85% of tech executives said the move to a digital sales & marketing process has had a positive impact on client satisfaction. Another key trend we are seeing is that CMOs are now more than ever focused on results. ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one LESS IS MORE: THE TRUTH ABOUT IMPRESSIONS & PAID MEDIA Marketing automation systems have made it easier than ever to take a deep dive into data and analytics, giving marketers the tools to generate leads with unprecedented efficiency. And yet many media companies—and most brands—are still using them wrong. Far too focused on impressions and awareness, they have failed to evolve their strategy along with the broader, data-driven marketing BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. RESPONDING TO NEGATIVE SOCIAL MEDIA COMMENTS: A GUIDE FOR Be sure to craft timely replies, keep conversations private, and make it a personable experience for the consumer. At the same time, you should avoid ignoring, deleting, or opposing social comments. Social media is a digital powerhouse. It can help your healthcare company to stand out from the rest. A well-crafted response to a negative comment BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one 3 MUST-HAVE STRATEGIES FOR ENGAGING YOUR COLLEGE ALUMNI While each institution is unique—and Boston Digital aims to develop higher education digital strategies depending on each school’s unique personas and missions—we want to share with you three strategies we find useful for increasing alumni engagement. 1. Segment Your Alumni Database. If you’ve ever strolled through a shoppingmall, you
THE FRICTIONLESS ERA: BUYING WITHOUT BARRIERS The frictionless experience is catching on like wildfire, especially after HubSpot remodeled their business around this new strategy. As a maven in the space, they saw the need to entice and delight today’s consumers in a different way. HubSpot moved from the marketing funnel to The Flywheel Model, which champions frictionless buying and RESPONDING TO NEGATIVE SOCIAL MEDIA COMMENTS: A GUIDE FOR Be sure to craft timely replies, keep conversations private, and make it a personable experience for the consumer. At the same time, you should avoid ignoring, deleting, or opposing social comments. Social media is a digital powerhouse. It can help your healthcare company to stand out from the rest. A well-crafted response to a negative comment 4 REFERRAL PROGRAM TIPS FOR CONSTRUCTION 4 Referral Program Tips for Construction Companies. Construction has always been a referral-based industry. Although construction businesses are starting to implement digital strategies and nurture campaigns, referrals and handshake deals will never truly die. The construction industry runs in cycles; sometimes there’s too muchbusiness
BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one 3 MUST-HAVE STRATEGIES FOR ENGAGING YOUR COLLEGE ALUMNI While each institution is unique—and Boston Digital aims to develop higher education digital strategies depending on each school’s unique personas and missions—we want to share with you three strategies we find useful for increasing alumni engagement. 1. Segment Your Alumni Database. If you’ve ever strolled through a shoppingmall, you
THE FRICTIONLESS ERA: BUYING WITHOUT BARRIERS The frictionless experience is catching on like wildfire, especially after HubSpot remodeled their business around this new strategy. As a maven in the space, they saw the need to entice and delight today’s consumers in a different way. HubSpot moved from the marketing funnel to The Flywheel Model, which champions frictionless buying and RESPONDING TO NEGATIVE SOCIAL MEDIA COMMENTS: A GUIDE FOR Be sure to craft timely replies, keep conversations private, and make it a personable experience for the consumer. At the same time, you should avoid ignoring, deleting, or opposing social comments. Social media is a digital powerhouse. It can help your healthcare company to stand out from the rest. A well-crafted response to a negative comment 4 REFERRAL PROGRAM TIPS FOR CONSTRUCTION 4 Referral Program Tips for Construction Companies. Construction has always been a referral-based industry. Although construction businesses are starting to implement digital strategies and nurture campaigns, referrals and handshake deals will never truly die. The construction industry runs in cycles; sometimes there’s too muchbusiness
BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture.BOSTON DIGITAL
Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.comCONNECT WITH US
Our game-changing tactics will help you: Awareness. Increase product and disease awareness. Coordination. Coordinate your marketing with your pipeline. Compliance. Ensure a compliant and compelling digital presence. Recruiting. Authentically promote your culture to attracttop talent.
WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
3 MUST-HAVE STRATEGIES FOR ENGAGING YOUR COLLEGE ALUMNI While each institution is unique—and Boston Digital aims to develop higher education digital strategies depending on each school’s unique personas and missions—we want to share with you three strategies we find useful for increasing alumni engagement. 1. Segment Your Alumni Database. If you’ve ever strolled through a shoppingmall, you
THE SHRINKING ATTENTION SPAN & WHAT IT MEANS FOR MARKETERS Unfortunately for marketers, this demand for quick satisfaction and constant connectedness makes it increasingly difficult to hold a consumer’s attention. In fact, a study by Microsoft concluded that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. This means we are all beingfundamentally
THE ROLE OF SOCIAL MEDIA IN HIGHER EDUCATION MARKETING Successful higher education marketers know how to relate to the newest generation (Gen Z) on social media. Learn their secrets and get insight for yourself on today's hottest networks: Facebook, LinkedIn, Twitter, Instagram, and even Snapchat. DOWNLOAD TELEHEALTH SURVEY RESULTS Download our healthcare survey . Our survey indicates that the habits and preferences that formed around telehealth during the early days of the coronavirus pandemic are, in large part, here to stay. 4 REFERRAL PROGRAM TIPS FOR CONSTRUCTION 4 Referral Program Tips for Construction Companies. Construction has always been a referral-based industry. Although construction businesses are starting to implement digital strategies and nurture campaigns, referrals and handshake deals will never truly die. The construction industry runs in cycles; sometimes there’s too muchbusiness
DOWNLOAD BRAND LOYALTY SURVEY RESULTS Brand Loyalty in the Digital Age. We surveyed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy.INDUSTRIES WE SERVE
Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. DOWNLOAD BRAND LOYALTY SURVEY RESULTS Brand Loyalty in the Digital Age. We surveyed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy.INDUSTRIES WE SERVE
Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. DOWNLOAD BRAND LOYALTY SURVEY RESULTS Brand Loyalty in the Digital Age. We surveyed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. ABOUT US | BOSTON DIGITAL It lives at the foundation of your digital ecosystem, so it’s the center of our attention. Digital excellence starts with a world-class website and catches fire with brilliant digital marketing. Doing what we love keeps things interesting & fun. See for yourself. Life at Boston Digital from Boston Digital DIGITAL MARKETING CASE STUDIES Digital Marketing Case Studies | Boston Digital. Friends. WE'VE MADE. From A to Z , we work with the biggest names in the game. Together, we create unforgettable digital experiences that captivate, delight and convert. Browse our projects to get a taste ofwhat we do best.
INDUSTRIES WE SERVE
Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
BOSTON DIGITAL
Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy.CONNECT WITH US
Our game-changing tactics will help you: Awareness. Increase product and disease awareness. Coordination. Coordinate your marketing with your pipeline. Compliance. Ensure a compliant and compelling digital presence. Recruiting. Authentically promote your culture to attracttop talent.
DRUPAL 9: WHAT YOU NEED TO KNOW Drupal 9 has been in beta for quite some time, but the final release version has dropped earlier this month. In this article I’m going to walk through my experience, as VP of engineering at Boston Digital, in testing out D9 with our own agency base build. AUDIENCE SEGMENTATION: WHY DEMOGRAPHICS ARE NO LONGER ENOUGH Demographic segmentation is the process of organizing consumers based on external or physical factors, such as age, gender, location, or ethnicity. Because this type of information has traditionally been easy to obtain and provides data points that are fairly straightforward, demographics are the most common variable that brandsuse to identify
DEMAND GENERATION VS. LEAD GENERATION Lead Generation. Lead generation is a key part of the demand generation machine where you are able to put a name and contact information to a potential buyer. A key focus of lead generation is optimizing your content to collect information. In the B2B world white papers, webinars, campaign toolkits, templates and other forms ofgated content
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one DOWNLOAD BRAND LOYALTY SURVEY RESULTS We surveyed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH ISACCOUNT BASED MARKETING 101ACCOUNT BASED MARKETING CAMPAIGNACCOUNT BASED MARKETING CASE STUDYACCOUNT BASED MARKETING COMPANIESACCOUNT BASED MARKETING DEFINITIONACCOUNT BASED MARKETING EXAMPLES Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. THE ULTIMATE GUIDE TO BEST PRACTICES FOR HIGH-TECH WEB DESIGNBEST TECH WEBSITE DESIGNSHI TECH WEB DESIGNWAKE TECH WEB DESIGNBEST TECHNOLOGY WEBSITE DESIGNSDESIGN TECH HIGH SCHOOLHIGH TECH FURNITURE DESIGN The Ultimate Guide for Best Practices in High-Tech Web Design. One wrong move in a website redesign can cost you time and your company money. From strategy to technology, this guide covers everything you need to know before tackling your next redesign project. DIGITAL MARKETING REQUEST FOR PROPOSAL TEMPLATEDIGITAL MARKETING PROPOSAL TEMPLATEDIGITAL MARKETING AGENCY PROPOSAL TEMPLATESDIGITAL MARKETING PROPOSAL PDFDIGITAL MARKETING RFP TEMPLATEDIGITAL PROPOSALMARKETING PROPOSAL SAMPLE TEMPLATE 3 RFP TEMPLATE 9. Content distribution plan 10. Social media management 11. Search engine optimization 12. Paid search/advertising 13. Media planning 14. Reporting analysis BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey. TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH ISACCOUNT BASED MARKETING 101ACCOUNT BASED MARKETING CAMPAIGNACCOUNT BASED MARKETING CASE STUDYACCOUNT BASED MARKETING COMPANIESACCOUNT BASED MARKETING DEFINITIONACCOUNT BASED MARKETING EXAMPLES Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. THE ULTIMATE GUIDE TO BEST PRACTICES FOR HIGH-TECH WEB DESIGNBEST TECH WEBSITE DESIGNSHI TECH WEB DESIGNWAKE TECH WEB DESIGNBEST TECHNOLOGY WEBSITE DESIGNSDESIGN TECH HIGH SCHOOLHIGH TECH FURNITURE DESIGN The Ultimate Guide for Best Practices in High-Tech Web Design. One wrong move in a website redesign can cost you time and your company money. From strategy to technology, this guide covers everything you need to know before tackling your next redesign project. DIGITAL MARKETING REQUEST FOR PROPOSAL TEMPLATEDIGITAL MARKETING PROPOSAL TEMPLATEDIGITAL MARKETING AGENCY PROPOSAL TEMPLATESDIGITAL MARKETING PROPOSAL PDFDIGITAL MARKETING RFP TEMPLATEDIGITAL PROPOSALMARKETING PROPOSAL SAMPLE TEMPLATE 3 RFP TEMPLATE 9. Content distribution plan 10. Social media management 11. Search engine optimization 12. Paid search/advertising 13. Media planning 14. Reporting analysis ABOUT US | BOSTON DIGITAL It lives at the foundation of your digital ecosystem, so it’s the center of our attention. Digital excellence starts with a world-class website and catches fire with brilliant digital marketing. Doing what we love keeps things interesting & fun. See for yourself. Life at Boston Digital from Boston Digital DIGITAL MARKETING CASE STUDIES Digital Marketing Case Studies | Boston Digital. Friends. WE'VE MADE. From A to Z , we work with the biggest names in the game. Together, we create unforgettable digital experiences that captivate, delight and convert. Browse our projects to get a taste ofwhat we do best.
INDUSTRIES WE SERVE
Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
BOSTON DIGITAL
Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.comCONNECT WITH US
Our game-changing tactics will help you: Awareness. Increase product and disease awareness. Coordination. Coordinate your marketing with your pipeline. Compliance. Ensure a compliant and compelling digital presence. Recruiting. Authentically promote your culture to attracttop talent.
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS Account Based Marketing (ABM) is an approach that targets decision-makers within specific organizations through direct and personalized communication. Inbound Marketing, on the other hand, is a broad approach to attract consumers to products or services via content creation. With such clear distinctions, it’s common for companies to use one 4 REFERRAL PROGRAM TIPS FOR CONSTRUCTION 4 Referral Program Tips for Construction Companies. Construction has always been a referral-based industry. Although construction businesses are starting to implement digital strategies and nurture campaigns, referrals and handshake deals will never truly die. The construction industry runs in cycles; sometimes there’s too muchbusiness
DOWNLOAD BRAND LOYALTY SURVEY RESULTS Brand Loyalty in the Digital Age. We surveyed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital marketing mojo for over 20 years, giving us the expertise and experience to crush your business goals. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? “Digital transformation” is a term that’s constantly heard in today’s conference rooms and keynote presentations, yet its meaning is fairly ambiguous. Sure, we know it has something to do with improving digital systems, but what does that mean for us asmarketers?
TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH ISACCOUNT BASED MARKETING 101ACCOUNT BASED MARKETING CAMPAIGNACCOUNT BASED MARKETING CASE STUDYACCOUNT BASED MARKETING COMPANIESACCOUNT BASED MARKETING DEFINITIONACCOUNT BASED MARKETING EXAMPLES Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. THE ULTIMATE GUIDE TO BEST PRACTICES FOR HIGH-TECH WEB DESIGNBEST TECH WEBSITE DESIGNSHI TECH WEB DESIGNWAKE TECH WEB DESIGNBEST TECHNOLOGY WEBSITE DESIGNSDESIGN TECH HIGH SCHOOLHIGH TECH FURNITURE DESIGN An effective website guides prospects down your marketing funnel and converts them into qualified leads. Simple, right? Not really. There are endless decisions to be made during the redesign process that can make or break your success. DIGITAL MARKETING REQUEST FOR PROPOSAL TEMPLATEDIGITAL MARKETING PROPOSAL TEMPLATEDIGITAL MARKETING AGENCY PROPOSAL TEMPLATESDIGITAL MARKETING PROPOSAL PDFDIGITAL MARKETING RFP TEMPLATEDIGITAL PROPOSALMARKETING PROPOSAL SAMPLE TEMPLATE 3 RFP TEMPLATE 9. Content distribution plan 10. Social media management 11. Search engine optimization 12. Paid search/advertising 13. Media planning 14. Reporting analysis BOSTON DIGITALEXPERTISEINDUSTRIESWORKINSIGHTSABOUTWHAT TO EXPECT WHEN DIGITAL COMES TO CAMPUS Boston Digital has been helping brands find their digital marketing mojo for over 20 years, giving us the expertise and experience to crush your business goals. WHAT IS A DIGITAL TRANSFORMATION IN MARKETING? “Digital transformation” is a term that’s constantly heard in today’s conference rooms and keynote presentations, yet its meaning is fairly ambiguous. Sure, we know it has something to do with improving digital systems, but what does that mean for us asmarketers?
TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
GENERATIONAL MARKETING IN THE MODERN AGE For the second installment of our Boston Digital survey series, we surveyed 500 consumers on their mobile and online habits to compare behaviors across generations. We compiled our five biggest findings to help you better understand generational marketing in the modern age. CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com WHAT MAKES FOR A GOOD STORY? Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH ISACCOUNT BASED MARKETING 101ACCOUNT BASED MARKETING CAMPAIGNACCOUNT BASED MARKETING CASE STUDYACCOUNT BASED MARKETING COMPANIESACCOUNT BASED MARKETING DEFINITIONACCOUNT BASED MARKETING EXAMPLES Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
BLACK MIRROR: WHICH ENDING WILL YOU CHOOSE? Black Mirror is a thrilling sci-fi TV series that originated in the UK. After Netflix purchased the program in 2015, it became a phenomenon in the US – multiplying its popularity, increasing its episode count, and receiving eight Emmy nominations. Each episode tells its own unique, suspenseful story about the potential consequences of technology in our culture. THE ULTIMATE GUIDE TO BEST PRACTICES FOR HIGH-TECH WEB DESIGNBEST TECH WEBSITE DESIGNSHI TECH WEB DESIGNWAKE TECH WEB DESIGNBEST TECHNOLOGY WEBSITE DESIGNSDESIGN TECH HIGH SCHOOLHIGH TECH FURNITURE DESIGN An effective website guides prospects down your marketing funnel and converts them into qualified leads. Simple, right? Not really. There are endless decisions to be made during the redesign process that can make or break your success. DIGITAL MARKETING REQUEST FOR PROPOSAL TEMPLATEDIGITAL MARKETING PROPOSAL TEMPLATEDIGITAL MARKETING AGENCY PROPOSAL TEMPLATESDIGITAL MARKETING PROPOSAL PDFDIGITAL MARKETING RFP TEMPLATEDIGITAL PROPOSALMARKETING PROPOSAL SAMPLE TEMPLATE 3 RFP TEMPLATE 9. Content distribution plan 10. Social media management 11. Search engine optimization 12. Paid search/advertising 13. Media planning 14. Reporting analysis ABOUT US | BOSTON DIGITAL We are Boston Digital. We’re a tribe of tech and marketing fanatics helping brands find their Digital Mojo. We’re driven by untapped insights, high-tech experiences, and outcome-driven design to crush your marketing goals. DIGITAL MARKETING CASE STUDIES Carrier is the biggest HVAC company in North America, but digitally savvy competitors were turning up the heat. They looked to us for a refreshed digital presenceINDUSTRIES WE SERVE
Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
BOSTON DIGITAL
Boston Digital has been helping brands find their digital marketing mojo for over 20 years, giving us the expertise and experience to crush your business goals. TECH AND MARKETING JOBS Boston Digital. 529 Main Street. Suite 212. Charlestown, MA 02129.617.241.7977
CONTACT US | BOSTON DIGITAL Schrafft's Building 529 Main Street, Suite 212 Charlestown, MA 02129 617.241.7977 info@bostoninteractive.com ACCOUNT BASED MARKETING VS. INBOUND MARKETING: WHICH IS With two predominant (and often opposing) marketing strategies to consider, it can be hard to know which is right for your agency. With our insight, we hope to help you build a strategy that cater's to your agency's business goals.CONNECT WITH US
“Thanks to Boston Digital, we literally didn’t miss a beat. In my (over 20 years) of experience, this was the smoothest project from start to finish I’ve worked on. DOWNLOAD BRAND LOYALTY SURVEY RESULTS We surveyed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. 4 REFERRAL PROGRAM TIPS FOR CONSTRUCTION Take advantage of the digital trends trickling into the industry and be on the forefront of innovating construction. Read this blog post to see a few tips we’ve come up with for you to create a referral program for your construction business. Skip to main contentMain navigation
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WE HELP BRANDS FIND THEIR SPECIAL SAUCE. Digital excellence starts with a world-class website & catches fire with brilliant digital marketing. Digital excellence starts with a world-class website & catches fire with brilliant digital marketing. Create presence, activate growth. Transformative experiences start with world-class websites and catch fire with brilliant digital activation.Watch our reel
Boston Digital has been helping brands find their digital mojo for over 20 years, giving us the expertise and experience to crush your business goals. This is the stuff we live for. We breathe code and creativity. We live in the numbers and geek out on strategy. That’s the foundation of your digital ecosystem and the center of our focus—to ensure your business thrives.What We Do
What We Do Items
Strategy
We get to know you at every level, from business goals, to competition, to marketing assets and everything between. With that knowledge, we build a scalable strategy to grow your web presence andelevate your brand.
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Design
Once we’ve defined your strategy, we use the details we’ve unearthed to tell a powerful brand story. Then we help bring it to life with responsive design, creative excellence and a compellingvisual identity.
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Development
With your business goals in mind, we develop breakthrough websites and campaigns. Our world-class team of in-house developers brings your strategy and designs to life with digital experiences that generate leads and demonstrate consistent top-tier performance.link
Activation
Our activation programs are the perfect combination of content, engagement, analytics and refinement. We generate insights by analyzing performance data, and put forward strategies geared toward growth. Our goal is to maximize both the size of your audience and your strength in the market.link
FRIENDS WE’VE MADECARRIER
Carrier is the biggest HVAC company in North America, but digitally savvy competitors were turning up the heat. They looked to us for a refreshed digital presence that would make their enduring companystand out.
RENOVIA
How do you generate leads for a medical device company with virtually no digital marketing and a product made for a condition so taboo nobody ever talks about it? Keep reading. MODERNA THERAPEUTICS A digital experience that sheds light on Moderna's groundbreaking pipeline, people, and dedication.SINGLE DIGITS
We transformed the Single Digits brand into the modern rockstar oftheir industry.
FAGE
A universally appealing digital presence, with country-specific content and a unified brand style. ALLWAYS HEALTH PARTNERS A streamlined web experience to launch their new brand identity.More Work
OUR LATEST RESEARCH
We canvassed 500 people to determine how consumers behave in today's digital landscape. Download our survey to find out why consumers are loyal to certain brands, how they think about these brands, and how to best foster customer loyalty. Download the survey resultsNEWS & INSIGHTS
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