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FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1 NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. BRAND INNOVATORS SPORTS MARKETING UPFRONTS: SOCCER By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. SPEAKERS: MATT MERKIN Matt Merkin is Head of Industry, Financial Services & Travel at Vox Media, the leading independent modern media company. Matt joined Vox Media in 2015 to build and lead a team to develop and support our largest, most strategic partnerships across the Finance and Travelcategories.
SPEAKERS: DAVID OKSMAN For over 15 years, David Oksman has been at the intersection of commerce, social advocacy and digital disruption. As the Head of Marketing for Samsonite U.S., David currently oversees brand operations for iconic names such as Samsonite, American Tourister, High Sierra and Hartmann. Fueled by a potent blend of coffee and entrepreneurial spirit SPEAKERS: CRISTIAN NYARI Head of Commercial Content, DAZN. Cristian Nyari is currently the Head of Commercial Content, North America & Global Platform at DAZN, working across brands, publishers and platforms to drive subscriptions and media revenue for the world’s biggest sports OTT streaming service. Previously Cristian led FC Bayern Munich's Americas mediabusiness
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers!FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1 NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. BRAND INNOVATORS SPORTS MARKETING UPFRONTS: SOCCER By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. SPEAKERS: MATT MERKIN Matt Merkin is Head of Industry, Financial Services & Travel at Vox Media, the leading independent modern media company. Matt joined Vox Media in 2015 to build and lead a team to develop and support our largest, most strategic partnerships across the Finance and Travelcategories.
SPEAKERS: DAVID OKSMAN For over 15 years, David Oksman has been at the intersection of commerce, social advocacy and digital disruption. As the Head of Marketing for Samsonite U.S., David currently oversees brand operations for iconic names such as Samsonite, American Tourister, High Sierra and Hartmann. Fueled by a potent blend of coffee and entrepreneurial spirit SPEAKERS: CRISTIAN NYARI Head of Commercial Content, DAZN. Cristian Nyari is currently the Head of Commercial Content, North America & Global Platform at DAZN, working across brands, publishers and platforms to drive subscriptions and media revenue for the world’s biggest sports OTT streaming service. Previously Cristian led FC Bayern Munich's Americas mediabusiness
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
NEWS: BRAND INNOVATORS 2021 OUTLOOK: CPG In the second installment of our new 2021 Outlook Series, Brand Innovators talk to CPG CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers continue to spend more time cooking at home.BRAND INNOVATORS
Brand Innovators 10th Anniversary Summit & Think Tank-4. News. EventsBRANDS AT HOME
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: QSR INNOVATORS: BIGGBY COFFEE’S CO-CEO MIKE MCFALL When the pandemic hit last year, the co-founders of Michigan-based Biggby Coffee were worried that consumers would stop going out for coffee. Mike McFall, Co-CEO of Biggby Coffee, talks about how going out for coffee became a special treat in difficult times. NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: WEBEX REVEALS REBRAND & NEW GLOBAL CAMPAIGN Video conferencing has come a long way in the last 25 years and to reflect this new world, Webex by Cisco has introduced new branding and a global campaign to support their new vision. NEWS: MATTEL, PEPSI & BLINK FITNESS LOOK FORWARD TO NEXT iPhone; Amazon had just begun to include Prime Video in its Prime subscription; Uber had just started up in New York; and Instagram was a private company that just passed the one million user mark and was starting to add hashtags. SPEAKERS: GRACE DOLAN Vice President of Integrated Marketing, Home Entertainment, SamsungElectronics
NEWS: SILK, SO DELICIOUS CELEBRATE LGBTQ+ PRIDE As LGBTQ+ consumers celebrate Pride Month this June, plant-based brands Silk and So Delicious Dairy Free, both part of the Danone North America portfolio, are giving them a little more reason to celebrate. BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! NEWS: BRAND INNOVATORS 2021 OUTLOOK: RETAIL In the fourth installment of our new 2021 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers avoid in-store shopping experiences and NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. BRAND INNOVATORS SPORTS MARKETING UPFRONTS: SOCCER By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: THE FUTURE OF MARKETING: FIVE GAME-CHANGING The Future of Marketing: Five Game-Changing Takeaways From CES. Matt Staneff, executive vice president and chief marketing officer, of T-Mobile shares his experiences and takeaways from CES. Consider the fact that CES, the most influential tech event in the world, was completely virtual this year. Instead of 170,000 tech geeks descendingon Las
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to NEWS: CMO OF THE WEEK: AMERICAN EXPRESS’ ELIZABETH RUTLEDGE Elizabeth Rutledge has been in the CMO role at American Express for nearly two and a half years. But the rest of her resume differs from her peers in one significant way: she’s been at the same company for nearly 30 years, an increasingly unusual occurrence at a time when so many marketers spend stints at various companies to reach the C-suite BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! NEWS: BRAND INNOVATORS 2021 OUTLOOK: RETAIL In the fourth installment of our new 2021 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers avoid in-store shopping experiences and NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. BRAND INNOVATORS SPORTS MARKETING UPFRONTS: SOCCER By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: THE FUTURE OF MARKETING: FIVE GAME-CHANGING The Future of Marketing: Five Game-Changing Takeaways From CES. Matt Staneff, executive vice president and chief marketing officer, of T-Mobile shares his experiences and takeaways from CES. Consider the fact that CES, the most influential tech event in the world, was completely virtual this year. Instead of 170,000 tech geeks descendingon Las
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to NEWS: CMO OF THE WEEK: AMERICAN EXPRESS’ ELIZABETH RUTLEDGE Elizabeth Rutledge has been in the CMO role at American Express for nearly two and a half years. But the rest of her resume differs from her peers in one significant way: she’s been at the same company for nearly 30 years, an increasingly unusual occurrence at a time when so many marketers spend stints at various companies to reach the C-suite ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
NEWS: BRAND INNOVATORS 2021 OUTLOOK: RETAIL In the fourth installment of our new 2021 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers avoid in-store shopping experiences andLIVECAST SERIES
Featured Speakers: Andy Rosenberg, Director, Brand Marketing, Mack Weldon. Kelly Breakstone, Co-Founder & CEO, The Nopo. Morgan Chemij, Head of North America E-commerce Marketing, HP. Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay. Shray Joshi, Head of Growth & Retention, Health Ade.BRANDS AT HOME
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: BRAND INNOVATORS 2021 OUTLOOK: CPG Digital ad spending is expected to increase 5.2% to $19.40 billion in 2020 and will reach $22.58 in 2021, according to estimates from eMarketer. “We’ve seen ecommerce adoption accelerate by five years and, as a result, brands will have to navigate both top and bottom of funnel marketing tactics using real-time data and quick pivots,” Lee NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: WEBEX REVEALS REBRAND & NEW GLOBAL CAMPAIGN Video conferencing has come a long way in the last 25 years and to reflect this new world, Webex by Cisco has introduced new branding and a global campaign to support their new vision.WOMEN IN MARKETING
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time.WOMEN IN MARKETING
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. SPEAKERS: SUNNY STAFFORD Vice President, Creative, 1-800-FLOWERS.COM INC. BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! NEWS: BRAND INNOVATORS 2021 OUTLOOK: RETAIL In the fourth installment of our new 2021 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers avoid in-store shopping experiences and NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. BRAND INNOVATORS SPORTS MARKETING UPFRONTS: SOCCER By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: THE FUTURE OF MARKETING: FIVE GAME-CHANGING The Future of Marketing: Five Game-Changing Takeaways From CES. Matt Staneff, executive vice president and chief marketing officer, of T-Mobile shares his experiences and takeaways from CES. Consider the fact that CES, the most influential tech event in the world, was completely virtual this year. Instead of 170,000 tech geeks descendingon Las
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to NEWS: CMO OF THE WEEK: AMERICAN EXPRESS’ ELIZABETH RUTLEDGE Elizabeth Rutledge has been in the CMO role at American Express for nearly two and a half years. But the rest of her resume differs from her peers in one significant way: she’s been at the same company for nearly 30 years, an increasingly unusual occurrence at a time when so many marketers spend stints at various companies to reach the C-suite BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! NEWS: BRAND INNOVATORS 2021 OUTLOOK: RETAIL In the fourth installment of our new 2021 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers avoid in-store shopping experiences and NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. BRAND INNOVATORS SPORTS MARKETING UPFRONTS: SOCCER By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: THE FUTURE OF MARKETING: FIVE GAME-CHANGING The Future of Marketing: Five Game-Changing Takeaways From CES. Matt Staneff, executive vice president and chief marketing officer, of T-Mobile shares his experiences and takeaways from CES. Consider the fact that CES, the most influential tech event in the world, was completely virtual this year. Instead of 170,000 tech geeks descendingon Las
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to NEWS: CMO OF THE WEEK: AMERICAN EXPRESS’ ELIZABETH RUTLEDGE Elizabeth Rutledge has been in the CMO role at American Express for nearly two and a half years. But the rest of her resume differs from her peers in one significant way: she’s been at the same company for nearly 30 years, an increasingly unusual occurrence at a time when so many marketers spend stints at various companies to reach the C-suite ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
NEWS: BRAND INNOVATORS 2021 OUTLOOK: RETAIL In the fourth installment of our new 2021 Outlook Series, Brand Innovators talks to Retail CMOs and marketing leaders for insights into what to expect next year, and how the category will innovate as consumers avoid in-store shopping experiences andLIVECAST SERIES
Featured Speakers: Andy Rosenberg, Director, Brand Marketing, Mack Weldon. Kelly Breakstone, Co-Founder & CEO, The Nopo. Morgan Chemij, Head of North America E-commerce Marketing, HP. Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay. Shray Joshi, Head of Growth & Retention, Health Ade.BRANDS AT HOME
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. NEWS: BRAND INNOVATORS 2021 OUTLOOK: CPG Digital ad spending is expected to increase 5.2% to $19.40 billion in 2020 and will reach $22.58 in 2021, according to estimates from eMarketer. “We’ve seen ecommerce adoption accelerate by five years and, as a result, brands will have to navigate both top and bottom of funnel marketing tactics using real-time data and quick pivots,” Lee NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: WEBEX REVEALS REBRAND & NEW GLOBAL CAMPAIGN Video conferencing has come a long way in the last 25 years and to reflect this new world, Webex by Cisco has introduced new branding and a global campaign to support their new vision.WOMEN IN MARKETING
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time.WOMEN IN MARKETING
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. SPEAKERS: SUNNY STAFFORD Vice President, Creative, 1-800-FLOWERS.COM INC. BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
LIVECAST SERIES
Featured Speakers: Andy Rosenberg, Director, Brand Marketing, Mack Weldon. Kelly Breakstone, Co-Founder & CEO, The Nopo. Morgan Chemij, Head of North America E-commerce Marketing, HP. Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay. Shray Joshi, Head of Growth & Retention, Health Ade. NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1 NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. SPEAKERS: IRMA SHRIVASTAVA Irma Shrivastava is an action-oriented, achievement-driven, global marketing, sales and business executive. She brings extensive experience from The Coca-Cola Company, the American Cancer Society and board memberships including the Children’s Museum of SPEAKERS: FERNANDO MACHADO Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’sfocus
SPEAKERS: CRISTIAN NYARI Head of Commercial Content, DAZN. Cristian Nyari is currently the Head of Commercial Content, North America & Global Platform at DAZN, working across brands, publishers and platforms to drive subscriptions and media revenue for the world’s biggest sports OTT streaming service. Previously Cristian led FC Bayern Munich's Americas mediabusiness
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways to BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMAND Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! ABOUT BRAND INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
LIVECAST SERIES
Featured Speakers: Andy Rosenberg, Director, Brand Marketing, Mack Weldon. Kelly Breakstone, Co-Founder & CEO, The Nopo. Morgan Chemij, Head of North America E-commerce Marketing, HP. Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay. Shray Joshi, Head of Growth & Retention, Health Ade. NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD Sales of Kimberly-Clark’s consumer tissue segment continued to soar throughout the year, and increased 21% in North America alone during fourth-quarter 2020. Worldwide, Kimberly-Clark finished 2020 with a 4% increase in net sales, to $19.1 billion. (As expected, first-quarter 2021 sales saw a dip compared to the initial wave of demand from Q1 NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT The spot has been viewed more than 9.3 million times on YouTube, and over 2 billion campaign impressions helped State Farm place No. 8 out of 57 on USA Today’s Ad Meter (the highest rank of any first-time Big Game advertiser in 2021). “By every measure, it performed the way we hoped it would,” Harbert says. SPEAKERS: IRMA SHRIVASTAVA Irma Shrivastava is an action-oriented, achievement-driven, global marketing, sales and business executive. She brings extensive experience from The Coca-Cola Company, the American Cancer Society and board memberships including the Children’s Museum of SPEAKERS: FERNANDO MACHADO Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’sfocus
SPEAKERS: CRISTIAN NYARI Head of Commercial Content, DAZN. Cristian Nyari is currently the Head of Commercial Content, North America & Global Platform at DAZN, working across brands, publishers and platforms to drive subscriptions and media revenue for the world’s biggest sports OTT streaming service. Previously Cristian led FC Bayern Munich's Americas mediabusiness
SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. As President of Brand Strategy with Klutch Sports Group, he leads the Marketing and Corporate Partnership department, identifying ways toLIVECAST SERIES
Featured Speakers: Andy Rosenberg, Director, Brand Marketing, Mack Weldon. Kelly Breakstone, Co-Founder & CEO, The Nopo. Morgan Chemij, Head of North America E-commerce Marketing, HP. Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay. Shray Joshi, Head of Growth & Retention, Health Ade.BRANDS AT HOME
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time.FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: DIGITAL FUTURE-PROOFING ADVICE FROM 3M, WALMART, TD Digital readiness and being prepared for the evolutions of the future helped some brands navigate the pandemic better than others. Even as consumers emerge from their homes and reconnect with brands in physical spaces, the digital acceleration will likely only continue togrow.
NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: INNOVATOR INSIGHTS: POCKET.WATCH CMO KERRY TUCKER ON When you’ve had a career as varied as Kerry Tucker, there is no end to the interesting paths you could take. What led her to become the first CMO of pocket.watch, however, represents a surprisingly natural progression towards the kids and family entertainment company. SPEAKERS: SUNNY STAFFORD Vice President, Creative, 1-800-FLOWERS.COM INC. SPEAKERS: ARBEN PERKOLAJ US Industry Lead, Pinterest. As US Head of CPG, Arben is focused on helping top food, beverage, and grocery partners with brand building, eComm, Shopper marketing, and cross-portfolio marketing to derive the most value from Pinterest. SPEAKERS: MICHAEL SILBERBERG Based in New York, Michael joined Admix in January 2021 to spearhead its expansion across the US market. Michael spent 14 years at Google where he worked across three continents and spent five years as the head of global platforms leadership for WPP, Dentsu Aegis and otheragencies.
SPEAKERS: TANIA NEMARIC Tania Nemaric leads strategy and development of cross-functional marketing plans as Vice President, Brand Marketing, 1-800-Flowers.com. In her 15+ years with the organization, Tania has held various positions within the Interactive, Brand Communications andPartnerships teams.
BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMANDBRAND INNOVATORS CESBRAND INNOVATORS LAB Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! ABOUT BRAND INNOVATORSBRAND INNOVATORS CESBRAND INNOVATORS LABMARKETING INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
LIVECAST SERIES
Featured Speakers: Alicia Towns Franken, Vice President, Wine Portfolio, Archer Roose Wines; Bette Ann (Schlossberg) Fialkov, Director of Culture & Entertainment, Head of Influencer Marketing & NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD As Kimberly-Clark’s Global Chief Digital & Marketing Officer since May 2020, Zena Arnold has spent her first year on the job embracing the hybrid nature of her role. “I think the reason I was brought here was to really think about how K-C could modernize our marketing and think with a digital-first mindset,” she says. NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT State Farm has long been one of the most active brands in live sports, allocating hundreds of millions of marketing dollars into league, naming-rights and broadcast sponsorships. But it took a confluence of events for the brand to finally place its first buy in the Super Bowlthis February.
SPEAKERS: CRISTIAN NYARI Head of Commercial Content, DAZN. Cristian Nyari is currently the Head of Commercial Content, North America & Global Platform at DAZN, working across brands, publishers and platforms to drive subscriptions and media revenue for the world’s biggest sports OTT streamingservice.
SPEAKERS: IRMA SHRIVASTAVA Irma Shrivastava is an action-oriented, achievement-driven, global marketing, sales and business executive. She brings extensive experience from The Coca-Cola Company, the American Cancer Society and board memberships including the Children’s Museum of SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. SPEAKERS: FERNANDO MACHADO Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drivebusiness growth.
BRAND INNOVATORS: WHERE BRAND MARKETERS COME TO LEARNNEWSCMO OF THE WEEKBI VOICESQUOTE OF THE DAY2021 PREDICTIONSVIDEO ON DEMANDBRAND INNOVATORS CESBRAND INNOVATORS LAB Brand management is undergoing a sea change, and the aim of the Brand Innovators Summits is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Summits are the only “buy side” conferences that guarantee you will learn what you are seeking most — directly from your client side peers! ABOUT BRAND INNOVATORSBRAND INNOVATORS CESBRAND INNOVATORS LABMARKETING INNOVATORS Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on anydevice.
LIVECAST SERIES
Featured Speakers: Alicia Towns Franken, Vice President, Wine Portfolio, Archer Roose Wines; Bette Ann (Schlossberg) Fialkov, Director of Culture & Entertainment, Head of Influencer Marketing & NEWS: CMO OF THE WEEK: KIMBERLY CLARK’S ZENA ARNOLD As Kimberly-Clark’s Global Chief Digital & Marketing Officer since May 2020, Zena Arnold has spent her first year on the job embracing the hybrid nature of her role. “I think the reason I was brought here was to really think about how K-C could modernize our marketing and think with a digital-first mindset,” she says. NEWS: CMO OF THE WEEK: T-MOBILE’S MATT STANEFF Most CMOs had to pivot their messaging and media spend once it became clear the pandemic was about to halt nearly all functions of daily life and business. But for Matt Staneff, executive VP and CMO at T-Mobile, his COVID-19 workload was even larger than most. NEWS: CMO OF THE WEEK: STATE FARM'S RAND HARBERT State Farm has long been one of the most active brands in live sports, allocating hundreds of millions of marketing dollars into league, naming-rights and broadcast sponsorships. But it took a confluence of events for the brand to finally place its first buy in the Super Bowlthis February.
SPEAKERS: CRISTIAN NYARI Head of Commercial Content, DAZN. Cristian Nyari is currently the Head of Commercial Content, North America & Global Platform at DAZN, working across brands, publishers and platforms to drive subscriptions and media revenue for the world’s biggest sports OTT streamingservice.
SPEAKERS: IRMA SHRIVASTAVA Irma Shrivastava is an action-oriented, achievement-driven, global marketing, sales and business executive. She brings extensive experience from The Coca-Cola Company, the American Cancer Society and board memberships including the Children’s Museum of SPEAKERS: MARQUISE WATTS President of Brand Strategy, Klutch Sports Group. Marquise Watts, of Klutch Sports Group, is a marketing executive who arrives at his craft using the tools gained from years of working in sports marketing. SPEAKERS: FERNANDO MACHADO Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drivebusiness growth.
LIVECAST SERIES
Featured Speakers: Andy Rosenberg, Director, Brand Marketing, Mack Weldon. Kelly Breakstone, Co-Founder & CEO, The Nopo. Morgan Chemij, Head of North America E-commerce Marketing, HP. Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay. Shray Joshi, Head of Growth & Retention, Health Ade.BRANDS AT HOME
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time.FUTURE OF TV
The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens andaudiences.
NEWS: DIGITAL FUTURE-PROOFING ADVICE FROM 3M, WALMART, TD Digital readiness and being prepared for the evolutions of the future helped some brands navigate the pandemic better than others. Even as consumers emerge from their homes and reconnect with brands in physical spaces, the digital acceleration will likely only continue togrow.
NEWS: CMO OF THE WEEK: AUDI OF AMERICA'S TARA RUSH When Tara Rush first joined Audi of America in April 2019 as SVP-Chief Communications Officer, she was the only woman on the automaker’s leadership team at the time.. But just over two years later, following a December 2020 promotion to Chief Marketing Officer, Rush says: “I'm so happy to be sitting here today with a 50/50 split of men and women on our leadership team.” NEWS: INNOVATOR INSIGHTS: POCKET.WATCH CMO KERRY TUCKER ON When you’ve had a career as varied as Kerry Tucker, there is no end to the interesting paths you could take. What led her to become the first CMO of pocket.watch, however, represents a surprisingly natural progression towards the kids and family entertainment company. SPEAKERS: MICHAEL SILBERBERG Based in New York, Michael joined Admix in January 2021 to spearhead its expansion across the US market. Michael spent 14 years at Google where he worked across three continents and spent five years as the head of global platforms leadership for WPP, Dentsu Aegis and otheragencies.
SPEAKERS: ARBEN PERKOLAJ US Industry Lead, Pinterest. As US Head of CPG, Arben is focused on helping top food, beverage, and grocery partners with brand building, eComm, Shopper marketing, and cross-portfolio marketing to derive the most value from Pinterest. SPEAKERS: SUNNY STAFFORD Vice President, Creative, 1-800-FLOWERS.COM INC. SPEAKERS: TANIA NEMARIC Tania Nemaric leads strategy and development of cross-functional marketing plans as Vice President, Brand Marketing, 1-800-Flowers.com. In her 15+ years with the organization, Tania has held various positions within the Interactive, Brand Communications andPartnerships teams.
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Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. BRINGING THE BRAND MARKETING COMMUNITY TOGETHERNo items found.
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INNOVATOR INSIGHTS: POCKET.WATCH CMO KERRY TUCKER ON MARKETING TOGENERATION ALPHA
INNOVATOR INTERVIEWS: WANA BRANDS' CMO JOE HODAS ON THE FUTURE OF BRAND-BUILDING IN CBD & CANNABIS INNOVATOR INTERVIEWS: MATTEL'S GLOBAL HEAD OF BARBIE LISA MCKNIGHT CMO OF THE WEEK: MARS WRIGLEY'S SARAH LONGNo items found.
CMO OF THE WEEK: MARS WRIGLEY'S SARAH LONG TEVA CELEBRATES PRIDE MONTH WITH NEW RAINBOW COLLECTION & DONATION TO HUMAN RIGHTS FOUNDATION HOW THE INTERNATIONAL WELL BUILDING INSTITUTE'S MARKETING CHIEF RECRUITED LADY GAGA, JENNIFER LOPEZ, MICHAEL B. JORDAN AND MORE FOR AN ALL-STAR PUBLIC HEALTH & SAFETY CAMPAIGN THE FUTURE OF MARKETING: FIVE GAME-CHANGING TAKEAWAYS FROM CESRECENT NEWS
June 4, 2021
DIGITAL FUTURE-PROOFING ADVICE FROM 3M, WALMART, TD, KOIAby
Dianna Dilworth
At the Brand Innovators Always Ready Digital Future-Proofing livecast, high-level executives shared valuable advice about what they have learned from digital acceleration and how they are evolving their technologies to future proof their business.June 4, 2021
INNOVATOR INSIGHTS: POCKET.WATCH CMO KERRY TUCKER ON MARKETING TOGENERATION ALPHA
by
Shane Schick
When you’ve had a career as varied as Kerry Tucker, there is no end to the interesting paths you could take. What led her to become the first CMO of pocket.watch, however, represents a surprisingly natural progression towards the kids and family entertainment company.June 3, 2021
INNOVATOR INTERVIEWS: WANA BRANDS' CMO JOE HODAS ON THE FUTURE OF BRAND-BUILDING IN CBD & CANNABISby
Chloe Satenberg
As Chief Marketing Officer at Wana Brands, a premium medical cannabis and CBD brand, Joe Hodas prioritizes the production of high-quality and consistent products, in conjunction with ongoing research andconsumer education.
June 2, 2021
INNOVATOR INTERVIEWS: MATTEL'S GLOBAL HEAD OF BARBIE LISA MCKNIGHTby
Dianna Dilworth
As Senior Vice President and Global Head of Barbie and Dolls for Mattel, Lisa McKnight has been a key stakeholder in evolving the iconic Barbie brand into a diverse modern doll line, representative of the world that kids live in today.June 2, 2021
CMOS & MARKETING EXECUTIVES SHARE INSIGHTS ABOUT LEADERSHIPby
Chloe Satenberg
A great marketing team is nothing without great leadership. At the Brand Innovators CMO Marketing Leadership livecast, high-level executives shared valuable advice about leadership, after guiding their teams through the turbulent past 12 months. Through it all, CMOs and marketing executives have remained strong, reliable, andsteadfast.
June 1, 2021
THE BIG BOUNCEBACK: SELF CAREby
Dianna Dilworth
After a year of virtual classes, app exercise regimes and at-home care, consumers are excited to return to their favorite self-care services in person. For gyms, salons and spas, this means an opportunity to re-engage customers and appeal to new guests.FEATURED EVENTS
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