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ProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. ARE YOU TALKING TO ME? Everything changed once I learned this key lesson in copywriting: Write as if you’re speaking to one specific person. The common mistake most people make when they’re new to writing marketing copy is they write as if they’re standing on stage speaking to a largeaudience.
QUESTIONS TO ASK CUSTOMERS I’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice.The more conversations you have, the more fruitful they become. MY CUSTOMERS’ CHALLENGES What’s the point of exercise? With practice and consistency, you get stronger. Then you can leverage that strength to move faster, feel better, and achieve more. A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. FROM SOLO-PRENEUR TO MANAGER-PRENEUR It occurred to me that honing my skills as a manager of people is probably the biggest area of focus for me personally in my business these past few years. I also receive a lot of questions about hiring first employees and the fear of going from working solo to managing ateam.
T-SHIRTS – SOFTWEARS Showing all 5 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select options ProcessKit Tee $ 25.00 – $ 27.00 Select options Productize T-Shirt STEAL THESE FREELANCE BUSINESS IDEAS If you’re a freelance web worker in 2013, man, these are exciting times. Am I right? A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developers, designers, illustrators, copywriters, and maybe a couple others. A SYSTEM FOR SELLING A System For Selling S t e p - b y - s t e p i n s t r u c t i o n s f o r h o w t o s e t u p a C RM s a l e s s y s t e m u s i n g SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. ARE YOU TALKING TO ME? Everything changed once I learned this key lesson in copywriting: Write as if you’re speaking to one specific person. The common mistake most people make when they’re new to writing marketing copy is they write as if they’re standing on stage speaking to a largeaudience.
QUESTIONS TO ASK CUSTOMERS I’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice.The more conversations you have, the more fruitful they become. MY CUSTOMERS’ CHALLENGES What’s the point of exercise? With practice and consistency, you get stronger. Then you can leverage that strength to move faster, feel better, and achieve more. A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. FROM SOLO-PRENEUR TO MANAGER-PRENEUR It occurred to me that honing my skills as a manager of people is probably the biggest area of focus for me personally in my business these past few years. I also receive a lot of questions about hiring first employees and the fear of going from working solo to managing ateam.
T-SHIRTS – SOFTWEARS Showing all 5 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select options ProcessKit Tee $ 25.00 – $ 27.00 Select options Productize T-Shirt STEAL THESE FREELANCE BUSINESS IDEAS If you’re a freelance web worker in 2013, man, these are exciting times. Am I right? A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developers, designers, illustrators, copywriters, and maybe a couple others. A SYSTEM FOR SELLING A System For Selling S t e p - b y - s t e p i n s t r u c t i o n s f o r h o w t o s e t u p a C RM s a l e s s y s t e m u s i n g SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. ARE YOU TALKING TO ME? Everything changed once I learned this key lesson in copywriting: Write as if you’re speaking to one specific person. The common mistake most people make when they’re new to writing marketing copy is they write as if they’re standing on stage speaking to a largeaudience.
QUESTIONS TO ASK CUSTOMERS I’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice.The more conversations you have, the more fruitful they become. MY CUSTOMERS’ CHALLENGES What’s the point of exercise? With practice and consistency, you get stronger. Then you can leverage that strength to move faster, feel better, and achieve more. A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. FROM SOLO-PRENEUR TO MANAGER-PRENEUR It occurred to me that honing my skills as a manager of people is probably the biggest area of focus for me personally in my business these past few years. I also receive a lot of questions about hiring first employees and the fear of going from working solo to managing ateam.
T-SHIRTS – SOFTWEARS Showing all 5 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select options ProcessKit Tee $ 25.00 – $ 27.00 Select options Productize T-Shirt STEAL THESE FREELANCE BUSINESS IDEAS If you’re a freelance web worker in 2013, man, these are exciting times. Am I right? A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developers, designers, illustrators, copywriters, and maybe a couple others. A SYSTEM FOR SELLING A System For Selling S t e p - b y - s t e p i n s t r u c t i o n s f o r h o w t o s e t u p a C RM s a l e s s y s t e m u s i n g SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating –THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating –THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? PRODUCTS | BRIAN CASEL A software product designed to help you and your team document your processes and actually put them to work in smart, automated workflows. Productize Started in 2014 and still running. A course and private community for those interested in transitioning and scaling a businessusing the
QUESTIONS TO ASK CUSTOMERS I’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice.The more conversations you have, the more fruitful they become. WHEN YOU’RE UNHAPPY WITH A CONTRACTOR’S WORK… This might be the hardest part about managing independent contractors: When you’re not satisfied with the work (or quality of work) they deliver. On the surface, this seems like a relatively minor challenge. Just demand a re-do. Or just say screw-it and don’t hire them again after this. Right? Wrong. HOW TO LAND YOUR FIRST CUSTOMERS WHEN YOU’RE UNKNOWN There are lots of strategies and tactics to read about, which you can incorporate into your “first customers” plan. And it’s important that you do a fair bit of research and self-education around customer acquisition. I prefer to learn by example, and then fill in the gaps by learning as I do it myself. REWARDS AND INCOMPLETES Around December/January of every year, many of us publish our year-end post, grading ourselves on how we’ve achieved or failed on the ambitious goals we set for ourselves a year ago, and set even more ambitious ones for next year. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. 6 INSIGHTFUL TAKEAWAYS FROM MY INTERVIEWS WITH My favorite part about doing my podcast, Bootstrapped Web, is the segment at the very end of each episode.I call it the “Key Takeaways” section. After I finish recording the interview, I take some time to pick out the most impactful ideas or actionable advice that resonated with me. STEAL THESE FREELANCE BUSINESS IDEAS If you’re a freelance web worker in 2013, man, these are exciting times. Am I right? A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developers, designers, illustrators, copywriters, and maybe a couple others. TASKS FOR A NEW EMPLOYEE Tasks For a New Employee A l i st o f ( p ro d u ct i ve ), r e p e a t a b l e t a sk i d e a s y o u m i g h t d e l e g a t e t o y o u r f i rst V A o r I n t e rn A SYSTEM FOR SELLING A System For Selling S t e p - b y - s t e p i n s t r u c t i o n s f o r h o w t o s e t u p a C RM s a l e s s y s t e m u s i n g SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating –THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating –THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? PRODUCTS | BRIAN CASEL A software product designed to help you and your team document your processes and actually put them to work in smart, automated workflows. Productize Started in 2014 and still running. A course and private community for those interested in transitioning and scaling a businessusing the
QUESTIONS TO ASK CUSTOMERS I’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice.The more conversations you have, the more fruitful they become. WHEN YOU’RE UNHAPPY WITH A CONTRACTOR’S WORK… This might be the hardest part about managing independent contractors: When you’re not satisfied with the work (or quality of work) they deliver. On the surface, this seems like a relatively minor challenge. Just demand a re-do. Or just say screw-it and don’t hire them again after this. Right? Wrong. HOW TO LAND YOUR FIRST CUSTOMERS WHEN YOU’RE UNKNOWN There are lots of strategies and tactics to read about, which you can incorporate into your “first customers” plan. And it’s important that you do a fair bit of research and self-education around customer acquisition. I prefer to learn by example, and then fill in the gaps by learning as I do it myself. REWARDS AND INCOMPLETES Around December/January of every year, many of us publish our year-end post, grading ourselves on how we’ve achieved or failed on the ambitious goals we set for ourselves a year ago, and set even more ambitious ones for next year. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. 6 INSIGHTFUL TAKEAWAYS FROM MY INTERVIEWS WITH My favorite part about doing my podcast, Bootstrapped Web, is the segment at the very end of each episode.I call it the “Key Takeaways” section. After I finish recording the interview, I take some time to pick out the most impactful ideas or actionable advice that resonated with me. STEAL THESE FREELANCE BUSINESS IDEAS If you’re a freelance web worker in 2013, man, these are exciting times. Am I right? A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developers, designers, illustrators, copywriters, and maybe a couple others. TASKS FOR A NEW EMPLOYEE Tasks For a New Employee A l i st o f ( p ro d u ct i ve ), r e p e a t a b l e t a sk i d e a s y o u m i g h t d e l e g a t e t o y o u r f i rst V A o r I n t e rn A SYSTEM FOR SELLING A System For Selling S t e p - b y - s t e p i n s t r u c t i o n s f o r h o w t o s e t u p a C RM s a l e s s y s t e m u s i n g SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SAAS VALIDATION RESOURCE PACK SaaS Validation Resource Pack Use these resources as a guide when you’re validating your next SaaS product. Read Brian Casel’s accompanying blog post: SOFTWEARS – BY BRIAN CASEL Softwears – by Brian Casel. Use it online. Wear it offline. Wearable products inspired by my digital products. ProcessKit Tee. $25.00 – $27.00. Select options. Productize T-Shirt. $25.00 – $27.00. PRODUCTS – SOFTWEARS Showing all 8 results. Audience Ops T-Shirt $ 25.00 Select options ProcessKit Cap $ 23.00 Select options ProcessKit Hat $ 23.00 Select options ProcessKit T-Shirt $ 25.00 – $ 27.00 Select optionsProcessKit Tee
THE PLAN B STRATEGY
Develop your Plan B. Plan B should lead you to the same ultimate goal. It’ll just take a different route. Game out Plan B in so much detail that you almost want it to be your plan A. What is a Plan B, really? It’s leverage. It enables you to gun for Plan A, knowing that if it doesn’t happen, you’re good. OPTIMIZE FOR FINISHING Let’s talk about finishing.. We focus so much of our time and interest on starting.The idea. The plan. The product. The momentum. Most of us are excellent starters. WHAT THE BEST INTERVIEWERS GET RIGHT The best interviewers will do their research on the guest, before they hit record. They’ll Google them, read their blogs, watch their past interviews, and learn everything there is to know about the guest. This lets them identify the most interesting and relevant areas to diginto.
A BOOTSTRAPPER’S FORMULA FOR HIRING YOUR FIRST EMPLOYEE Step 3: List your 1st employee’s tasks before hiring them. Each of my employees gets a board in Trello. Within that board, we have 3 lists: To Do – Things this person is working on or will work on soon. These change from week to week. Repeating – A FEW ROUTINE CHANGES TO GET A LOT MORE DONE (VIDEO Just a few months ago, my days looked very different than they do today. I was doing way too much.My brain was constantly “scattered” and pulled in different directions. YOU ARE NOT YOUR JOB TITLE 15 years ago, at the start of my professional career, I was hired at a web design agency as a “front-end developer”. That meant my role was to take the finished mockups that the “designers” created, and convert them to HTML and CSS code that works in web browsers (I still have nightmares about IE6!). Then, my .html documents would be handed over to the “back-end developers”, who WHAT THE GREATEST ROCK SONG EVER TEACHES US ABOUT LANDING Who knew we might learn something about landing page design just by jamming out to the greatest song in rock ‘n roll history? SAAS VALIDATION RESOURCE PACK SaaS Validation Resource Pack Use these resources as a guide when you’re validating your next SaaS product. Read Brian Casel’s accompanying blog post:BRIAN CASEL
Brian Casel’s personal site where thousands receive his newsletter and content about entrepreneurship, designing products for the web. PRODUCTS | BRIAN CASEL A software product designed to help you and your team document your processes and actually put them to work in smart, automated workflows. Productize Started in 2014 and still running. A course and private community for those interested in transitioning and scaling a businessusing the
WHEN YOU’RE UNHAPPY WITH A CONTRACTOR’S WORK… This might be the hardest part about managing independent contractors: When you’re not satisfied with the work (or quality of work) they deliver. On the surface, this seems like a relatively minor challenge. Just demand a re-do. Or just say screw-it and don’t hire them again after this. Right? Wrong. QUESTIONS TO ASK CUSTOMERS I’ve become a bit obsessed with the practice of talking to customers. Yes, it is a practice.The more conversations you have, the more fruitful they become. REWARDS AND INCOMPLETES Around December/January of every year, many of us publish our year-end post, grading ourselves on how we’ve achieved or failed on the ambitious goals we set for ourselves a year ago, and set even more ambitious ones for next year. FALLING BEHIND, ON SCHEDULE When you’re rolling out a new software product (SaaS in particular), an interesting challenge emerges, seemingly all of a sudden. STEAL THESE FREELANCE BUSINESS IDEAS If you’re a freelance web worker in 2013, man, these are exciting times. Am I right? A few years ago, “going freelance” was a viable option only for those with a handful of skillsets: web developers, designers, illustrators, copywriters, and maybe a couple others.SUNRISEKPI T-SHIRT
Description. The SunriseKPI logo set on the center. No text or other marks anywhere on the shirt. Lightweight tri-blend t-shirt made from a mix of cotton, polyester and rayon.PROCESSKIT CAP
Description. The official ProcessKit hat. • 80% acrylic, 20% wool (green camo is 60% cotton, 40% polyester) • Structured, 6-panel,high-profile
AUDIENCE OPS T-SHIRT Description. The Audience Ops logo mark set in the center. No other marks or text anywhere else on the shirt. Lightweight t-shirt made from a mix of cotton and polyester. Brian Casel Newsletter Products StoryBlog Podcast
WORK THAT DOESN’T FEEL LIKE IT. I love the hard, creative work of designing products just as much as my mission to build a business that lasts. Join thousands and followalong.
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ProcessKit Started in 2019 and stillrunning.
A software product designed to help you and your team document your processes and actually put them to work in smart, automated workflows. ZipMessage Started in 2021 and stillrunning.
A software product that makes it super easy to start an asynchronous video conversation with a customer or colleague. Audience Ops Started in 2015 and stillrunning.
A productized service business providing companies with done-for-you blog and podcast content. Productize Started in 2014 andstill running.
A course and private community for those interested in transitioning and scaling a business using the productized service model. See all my products » -------------------------MY CONTENT
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When it's a lesson I don't want to lose, I think it through, thenwrite it up.
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