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CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
HOME - THE BTI CONSULTING GROUP Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI LITIGATION OUTLOOK 2020 BTI Litigation Outlook 2020. Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new 8 TRENDS DEFINING OUTSIDE COUNSEL SPENDING AND NEW Law firms can stop walking on eggshells — at least when it comes to the market and outside counsel spending. After a 2- to 3-week hiatus in March and April — spending started moving back up. Clients found themselves with a plethora of new issues all landing on top of the oldones.
CLIENTS SAY THE NICEST THINGS: LEARN WHY FROM THE 14 Some firms manage to impress the living daylights out of their clients. These clients notice and say really nice things. They may not say them in the moment to their attorneys, but they are sure thinking it. Clients have had a lot of time to think about this over the last year or so and shared their thoughts with BTI. You can learn so much from these 14 examples. CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICE—BY April 25th, 2020 No Comments. Jones Day tops the BTI Client Service 30 for the 4th year in a row—showing the firm can navigate the choppy waters of client service on a continuous basis to remain at the top. Gibson Dunn (2), Arnold & Porter (3), Morgan Lewis (4), and Sidley (5) all improved their client service ranking to round out the top 5. CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICE The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client serviceperformance is
2/3 OF CLIENTS WANT FIXED FEES 64% of clients say they prefer a fixed fee, including a fixed fee for phase of matter. 14% of clients say they prefer capped fees – which is more of a budget control tool. Clients tell us their law firms have a better understanding of the specific goals, nuances, and 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
CLIENTS SINGLE OUT 70 LAW FIRMS BEST AT AFAS The race is on for law firms to use AFAs and better align themselves with clients’ short- and long-term goals. Top legal decision makers identify 70 of the 600 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternativefee arrangements.
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 CLIENTS SINGLE OUT 43 MIDSIZE LAW FIRMS FOR PUNCHING WAY Clients point to 43 small and midsize firms — by name — as punching way above their weight class. Top legal decision makers lookto these firms
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. 8 TRENDS DEFINING OUTSIDE COUNSEL SPENDING AND NEW Law firms can stop walking on eggshells — at least when it comes to the market and outside counsel spending. After a 2- to 3-week hiatus in March and April — spending started moving back up. Clients found themselves with a plethora of new issues all landing on top of the oldones.
11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
BTI LITIGATION OUTLOOK 2020 BTI Litigation Outlook 2020. Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking. CLIENTS SAY THE NICEST THINGS: LEARN WHY FROM THE 14 Some firms manage to impress the living daylights out of their clients. These clients notice and say really nice things. They may not say them in the moment to their attorneys, but they are sure thinking it. Clients have had a lot of time to think about this over the last year or so and shared their thoughts with BTI. You can learn so much from these 14 examples. 7 CORE STRATEGIES PROPELLING THE NEW BTI CLIENT SERVICE 30 3. Voice-to-Voice Communications. Almost every single driver behind elite client service during the last 12 months involves talking to clients — this means voices. Texts and emails may be part of the picture, but the voice connection is the source of BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. THE 3 MOST AWKWARD MOMENTS OF YOUR ZOOM PITCH We all have our own Zoom habits but 3 stand out to clients as the most awkward and often what they say are truly revealing moments. These habits in order of awkwardness are: 1. Post-Closing. Lasting a mere 4 to 20 seconds or so — this is the time between the official meeting end and your log off. CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome WINNING WORK WITH AN ANTIQUATED, UNLOVED, AND ALMOST Winning Work with an Antiquated, Unloved, and Almost Forgotten Approach. Talk is so underrated. It’s also essential during the pandemic. The stream of new issues facing your clients — whether it be new rules and regulations, new hires and work balance, or returning to work — can’t be captured by email. Clients’ questions aremulti
DELOITTE ARCHIVES
Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 CLIENTS SINGLE OUT 43 MIDSIZE LAW FIRMS FOR PUNCHING WAY Clients point to 43 small and midsize firms — by name — as punching way above their weight class. Top legal decision makers lookto these firms
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 CLIENTS SINGLE OUT 43 MIDSIZE LAW FIRMS FOR PUNCHING WAY Clients point to 43 small and midsize firms — by name — as punching way above their weight class. Top legal decision makers lookto these firms
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
BTI LITIGATION OUTLOOK 2020 BTI Litigation Outlook 2020. Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking. CLIENTS SAY THE NICEST THINGS: LEARN WHY FROM THE 14 Some firms manage to impress the living daylights out of their clients. These clients notice and say really nice things. They may not say them in the moment to their attorneys, but they are sure thinking it. Clients have had a lot of time to think about this over the last year or so and shared their thoughts with BTI. You can learn so much from these 14 examples. 7 CORE STRATEGIES PROPELLING THE NEW BTI CLIENT SERVICE 30 3. Voice-to-Voice Communications. Almost every single driver behind elite client service during the last 12 months involves talking to clients — this means voices. Texts and emails may be part of the picture, but the voice connection is the source of BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. THE 3 MOST AWKWARD MOMENTS OF YOUR ZOOM PITCH We all have our own Zoom habits but 3 stand out to clients as the most awkward and often what they say are truly revealing moments. These habits in order of awkwardness are: 1. Post-Closing. Lasting a mere 4 to 20 seconds or so — this is the time between the official meeting end and your log off. CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome WINNING WORK WITH AN ANTIQUATED, UNLOVED, AND ALMOST Winning Work with an Antiquated, Unloved, and Almost Forgotten Approach. Talk is so underrated. It’s also essential during the pandemic. The stream of new issues facing your clients — whether it be new rules and regulations, new hires and work balance, or returning to work — can’t be captured by email. Clients’ questions aremulti
DELOITTE ARCHIVES
Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 CLIENTS SINGLE OUT 43 MIDSIZE LAW FIRMS FOR PUNCHING WAY Clients point to 43 small and midsize firms — by name — as punching way above their weight class. Top legal decision makers lookto these firms
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 CLIENTS SINGLE OUT 43 MIDSIZE LAW FIRMS FOR PUNCHING WAY Clients point to 43 small and midsize firms — by name — as punching way above their weight class. Top legal decision makers lookto these firms
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
BTI LITIGATION OUTLOOK 2020 BTI Litigation Outlook 2020. Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking. CLIENTS SAY THE NICEST THINGS: LEARN WHY FROM THE 14 Some firms manage to impress the living daylights out of their clients. These clients notice and say really nice things. They may not say them in the moment to their attorneys, but they are sure thinking it. Clients have had a lot of time to think about this over the last year or so and shared their thoughts with BTI. You can learn so much from these 14 examples. 7 CORE STRATEGIES PROPELLING THE NEW BTI CLIENT SERVICE 30 3. Voice-to-Voice Communications. Almost every single driver behind elite client service during the last 12 months involves talking to clients — this means voices. Texts and emails may be part of the picture, but the voice connection is the source of BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. THE 3 MOST AWKWARD MOMENTS OF YOUR ZOOM PITCH We all have our own Zoom habits but 3 stand out to clients as the most awkward and often what they say are truly revealing moments. These habits in order of awkwardness are: 1. Post-Closing. Lasting a mere 4 to 20 seconds or so — this is the time between the official meeting end and your log off. CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome WINNING WORK WITH AN ANTIQUATED, UNLOVED, AND ALMOST Winning Work with an Antiquated, Unloved, and Almost Forgotten Approach. Talk is so underrated. It’s also essential during the pandemic. The stream of new issues facing your clients — whether it be new rules and regulations, new hires and work balance, or returning to work — can’t be captured by email. Clients’ questions aremulti
DELOITTE ARCHIVES
Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
HOME - THE BTI CONSULTING GROUP Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
BTI LITIGATION OUTLOOK 2020 BTI Litigation Outlook 2020. Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking. CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICE—BY April 25th, 2020 No Comments. Jones Day tops the BTI Client Service 30 for the 4th year in a row—showing the firm can navigate the choppy waters of client service on a continuous basis to remain at the top. Gibson Dunn (2), Arnold & Porter (3), Morgan Lewis (4), and Sidley (5) all improved their client service ranking to round out the top 5.DELOITTE ARCHIVES
Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICE The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client serviceperformance is
CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
CLIENTS SINGLE OUT 70 LAW FIRMS BEST AT AFAS The race is on for law firms to use AFAs and better align themselves with clients’ short- and long-term goals. Top legal decision makers identify 70 of the 600 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternativefee arrangements.
40% OF LAW FIRMS NOW USE INDUSTRY GROUPS—HERE ARE 8 WAYS Industry groups are a bet. Low-risk/high-reward—but a bet, nonetheless. Firms are betting they will attract marquee clients and fuel existing relationships. HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs. 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. LAW FIRMS WITH THE BEST PITCH It’s your moment. You are asked to come in and pitch. The typical company will ask 14 law firms to respond to an RFP. Next, they ask 3 to 8 to come in and pitch. Your chance to make your compelling case is here. And, out of these pitches—clients say THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundational skills, strong CLIENTS NAME THE 33 MOST FEARED FIRMS IN Humans are born with 2 fears: the fear of falling and the fear of loud noises. All other fears are learned. You can agree with this or not. But one thing is true. HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs. 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 BTI CLIENT SERVICE A-TEAM 2021: SURVEY OF LAW FIRM CLIENT BTI Client Service A-Team 2021 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and coming shifts in the legal market. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. LAW FIRMS WITH THE BEST PITCH It’s your moment. You are asked to come in and pitch. The typical company will ask 14 law firms to respond to an RFP. Next, they ask 3 to 8 to come in and pitch. Your chance to make your compelling case is here. And, out of these pitches—clients say THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundational skills, strong CLIENTS NAME THE 33 MOST FEARED FIRMS IN Humans are born with 2 fears: the fear of falling and the fear of loud noises. All other fears are learned. You can agree with this or not. But one thing is true. HOME - THE BTI CONSULTING GROUP For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs. BTI LITIGATION OUTLOOK 2020 Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking.DELOITTE ARCHIVES
Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. MICHAEL B. RYNOWECER As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICE The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client serviceperformance is
CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICE—BY Jones Day tops the BTI Client Service 30 for the 4th year in a row—showing the firm can navigate the choppy waters of client service on a continuous basis to remain at the top. CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients are slimming down the list of firms to whom they pay their highest rate. This can help explain why the top rate hasn’t budged in 3 years—at a lofty $2,000 an hour. And, only 56% of clients say these firms are truly worth it. Clients pay the highest rates 11 TRENDS RESHAPING LAW FIRM MARKETING AND BD Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to use more targeted marketing tactics in attracting clients 40% OF LAW FIRMS NOW USE INDUSTRY GROUPS—HERE ARE 8 WAYS Industry groups are a bet. Low-risk/high-reward—but a bet, nonetheless. Firms are betting they will attract marquee clients and fuel existing relationships. CLIENTS SINGLE OUT 70 LAW FIRMS BEST AT AFAS The race is on for law firms to use AFAs and better align themselves with clients’ short- and long-term goals. Top legal decision makers identify 70 of the 600 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternativefee arrangements.
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICELAW FIRM CLIENT DEVELOPMENTLAW FIRM CLIENT INTAKELAW FIRM CLIENT PORTALLAW FIRM CLIENT SERVICE STANDARDSLAW FIRM CLIENT INTAKE PROCESSLAW FIRM CLIENT PORTALSOFTWARE
The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client serviceperformance is
11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
HOME - THE BTI CONSULTING GROUPABOUT USWHAT WE DOCOMPLIMENTARY INSIGHTS & EXPERTISELEADING-EDGE MARKET REPORTS Home - the BTI Consulting Group. For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and uniqueneeds.
LAW FIRMS WITH THE BEST PITCH Clients tell us a great pitch: Starts with a discussion of the business or goals—not the law firm’s statistics. Asks questions and engages clients. Provides some unique high value snippet of insight into the company. Offers up partners with great executive presence. Gets into deep discussion of approach and strategy. BTI LITIGATION OUTLOOK 2021 bti litigation outlook 2021 the pandemic-led market bticonsulting.com changes, trends, and opportunities for law firms executive summary CLIENTS NAME THE 33 MOST FEARED FIRMS IN The BTI Fearsome Foursome. Kirkland & Ellis. Latham & Watkins. Quinn Emanuel Urquhart & Sullivan. Skadden. Quinn Emanuel is ranked first among The BTI Fearsome Foursome 2020. We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report. 10 firms are right behind the Fearsome BTI MOST RECOMMENDED LAW FIRMS 2019 The 89 Law Firms GCs Recommended Most. Client recommendations sit at the epicenter of law firm hiring and recurring business. Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new THE 70 LAW FIRMS IMPROVING CLIENT SERVICE PERFORMANCE MORE Top legal decision makers redefine client service based on their needs and circumstances. The new client service expectations place a premium on listening, practicality, and timeliness. Clients say these 70 law firms improved the most. THE LOST SECRETS BEHIND LATHAM AND KIRKLAND'S SUCCESS The Lost Secrets Behind Latham and Kirkland’s Success. There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundationalskills
CLIENTS SINGLE OUT 30 LAW FIRMS BEST AT CLIENT SERVICELAW FIRM CLIENT DEVELOPMENTLAW FIRM CLIENT INTAKELAW FIRM CLIENT PORTALLAW FIRM CLIENT SERVICE STANDARDSLAW FIRM CLIENT INTAKE PROCESSLAW FIRM CLIENT PORTALSOFTWARE
The BTI Client Service 30 keeps putting more distance between themselves and everyone else. But, as in prior years, certain law firms manage to leap frog a whole group of competitors and land a spot in the BTI Client Service 30—knocking out others. Client serviceperformance is
11 TRENDS RESHAPING LAW FIRM MARKETING AND BD 11 Trends Reshaping Law Firm Marketing and BD. Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to usemore targeted
BUSINESS DEVELOPMENT BTI Business Development Programs. World-class and exclusively designed, our proven tactics, strategies, and tools developed from in-depth research from more than 1,000 interviews with top rainmakers and 16,000 C-level executives about how they acquire professional services. Achieve higher-rate work while clients see more value. WHO WE ARE - THE BTI CONSULTING GROUP As President and Founder of The BTI Consulting Group and for more than 30 years, Michael has driven strategic growth and helped organizations dramatically enhance their performance by looking at every angle of the professional services relationship, starting with the client perspective. He has directed, conducted and analyzed over 20,000one-on
BTI LITIGATION OUTLOOK 2020 BTI Litigation Outlook 2020. Our 10th BTI Litigation Outlook uncovers how client behavior—and spending—is changing in 2020. This comprehensive deep dive immediately helps you identify the most current and vexing client needs—and helps you meet these needs before competitors realize there’s new work for the taking. CLIENT SERVICE EXCELLENCE Client service excellence is a core element of any successful business development strategy. Strategically savvy firms define client service performance at the highest levels and drive this performance through training, metrics, and constant reinforcement through firm messaging. 9 TRENDS DRIVING THE 2021 LITIGATION MARKET Clients are taking a stand on litigation now and into 2021. Despite an unpredictable world — clients are charging ahead with definite plans and budgets for the biggest component of their budget. The law firms able to catch this wave and dodge the dips will enjoy unusually higher rewards. Here are the 9 key trends driving the remainder of the 2020 litigation market and 2021 CLIENTS PINPOINT 30 LAW FIRMS BEST AT CLIENT SERVICE The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service game in the face of unpredictable demands. But these firms know how to manage the unpredictable — adding a new BTI CYBERSECURITY & DATA PRIVACY: LEADING-EDGE INSIGHT Clients’ service priorities are tied directly to their goals (order the full report today for full list of client goals, concerns, risk management strategies and much EXACTLY WHEN, WHERE AND HOW THE BIG 4 WILL STEAL YOUR FIRM The last time BTI measured (by interviewing more than 300 CFOs, CAOs, and other top financial executives a few years ago) we found: PwC has the best client service of the Big 4. 58% of clients recommend PwC to a peer (the highest of the Big 4); for comparison – only 31% of clients recommend their primary law firm to a peer. CLIENTS PAY THEIR HIGHEST RATES TO THESE LAW FIRMS–AND Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. The following firms stand out above all others for: 1) Being identified as the firm clients pay the highest rate; 2) Clientssharing this
CLIENTS SINGLE OUT 70 LAW FIRMS BEST AT AFAS The race is on for law firms to use AFAs and better align themselves with clients’ short- and long-term goals. Top legal decision makers identify 70 of the 600 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternativefee arrangements.
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For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs. HELPING YOU BUILD ROBUST AND ENDURING CLIENT RELATIONSHIPS THE RIGHTWAY
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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback. BUSINESS DEVELOPMENT We help you and your firm catapult your business development skills, culture, and mindset—fast.CLIENT SERVICE
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We examine the market from your client’s perspective to help you benchmark how clients acquire law firms. Latest Insights from The Mad ClientistThe Mad Clientist
THE BIG 4 FACE ONE BIG CLIENT DRIVEN HURDLE — AND IT MAY HAVE JUSTBEEN SOLVED
Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. This is up from less than 5% just 5 years ago. You can’t developa…
The Mad Clientist
LAW FIRM WEB TRAFFIC SKYROCKETS, THESE 25 FIRMS KEEP THE MOMENTUMGOING
Law firms hit the search engine jackpot. Organic traffic broke records and changed a few firms’ thinking about digital marketing. But, in the end, law firms built it and clients came — in droves. Organic traffic grew 36% for the Am Law 200. The growth is uneven — with23%…
The Mad Clientist
CLIENTS CLUELESS ABOUT LAW FIRM DEI EFFORTS 82% of top legal decision makers say they know virtually nothing about their law firms’ DEI strategies and actions. The only thing resembling a silver lining here is this number was 92% 3 years ago. The closest these clients ever get to law firms DEI plans are thestatistics they…
The Mad Clientist
CLIENTS SAY THE NICEST THINGS: LEARN WHY FROM THE 14 EXAMPLES ABOUT14 FIRMS
Some firms manage to impress the living daylights out of their clients. These clients notice and say really nice things. They may not say them in the moment to their attorneys, but they are sure thinking it. Clients have had a lot of time to think about this over the… Fill out my Wufoo form!Fill out my
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